The Copy Dates Podcast

Navigating the world of evergreen funnels can feel like a maze, but when you have an expert like Roberta West guiding the way, the path becomes crystal clear.

In this episode, we dive deep with Roberta, shedding light on the nuances of evergreen strategies and the transformative power they hold for online businesses. From understanding the core differences between live launches and evergreen funnels to the pivotal role of compelling copy, we're covering all the bases.

If you've ever felt the pull of evergreen marketing but weren't sure where to start, this conversation is full of goodies for you!

Let’s get physical! Today we’re going to talk about the physical parts of your offer- i.e. anything tangible (think workbooks, swag, meal plans, etc) but also the modules of your digital courses. Essentially, anything that the client gains access to after they purchase your offer.

But how much emphasis should you be placing on those tangible things in your sales copy? What should you be highlighting on your sales page and in your sales emails to emphasize the big picture results you’re promising? 

In this episode, we’re going to take a closer look at:

• Why knowing your audience is critical 
• How taking into account their past experiences can help you in your offer

Becoming more familiar with your audience helps you know exactly what parts of your offer you need to emphasize to get them to buy. Remember: you’re selling a possibility, and you don’t need to clutter that up with endless lists of all the things your clients will get. The desired transformation will look different for every customer, so paint them a broader picture, and let them fill in their own blanks.

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One of the most common mistakes I see in sales copy is a lack of narrative structure. Most of the time, this issue lives on the sales page. I’m not saying you need to weave an epic tale of love loss and adventure), but infusing key storytelling elements into the foundations of what you’re offering goes a long way in enlivening your copy and making it more likely to connect and convert. In this episode we’ll talk more about:

• Why a narrative structure is important in your copy
• How informative, engaging copy can save you time and energy

Again, I’m not telling you to tell a tale worthy of an Oprah endorsement… but some well-crafted, compelling copy that reveals a bit more about YOUR story can go a long way in attracting clients. It makes you relatable, and makes your potential customer feel like they know you and can trust your intentions.

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Figuring out your offer differentiator is CRITICAL. It can really make or break your launch. Why are people going to choose YOUR offer if they don’t know why it’s better than all the other ones out there?

In this episode we take a closer look at:

• How to identify the ways that your offer fills gaps that no one else does
• Ways to capitalize on that in your copy

Making your program’s differences obvious for the client will go a long way, and reinforcing those differences on your sales pages and emails will drive your point home. 

It also helps take the work out of the process for the buyer; their mind is made up before they even feel like they have to go look at an alternative program. 

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Launching an offer takes a lot of thought, planning, energy, and…copy! This may come as a surprise to you, or you may already know and are looking for tips.  Either way, this episode is a great resource that covers all the launch copy you will need, as you get ready to put your offer out there to the world.

Taking time and care to write strong copy for your launch allows you to get your message across, connect with your audience, and help close sales on autopilot. For that reason, this is something you want to plan out carefully and have a solid understanding of as you plan your launch in general.

The specifics I discuss on this episode are:

• Pre-Launch Event Copy 
• Launch Copy 
• Copy as a Part of Your Launch Planning Process 

This list of must-have launch copy items isn’t meant to intimidate you - in fact, I’m putting it out there for the opposite reason! It’s my hope that it will serve to help you be better prepared and to really squeeze the most value possible out of your exciting offer.

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Sales objections are a tough thing to face, but you don’t have to handle them in a way that makes you feel…for lack of a better term…icky. In today’s episode, I’m giving my best pointers on how you can overcome objections in your sales copy in an empathetic and ethical way that you can feel GOOD about.

You’re probably feeling hesitant to believe that it’s that easy. And I don’t blame you! But for what it’s worth, looking at objections from a different angle and understanding their validity also helps you understand that there’s a valid way to address them productively. 

The specifics I discuss in this episode are:

• What are Buyer Objections?
• The Importance of Overcoming Objections
• Overcoming Objections to Spur a Deeper Connection

Don’t let buyer objections intimidate you in 2022! Make this the year of conversions. Give your audience everything they need to get off the fence and say YES to what you have to offer.

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Wondering how to supercharge your pre-launch marketing? In this episode, we delve into the power of a waitlist strategy and how it can elevate your product launches.

We'll explore the ins and outs of creating an effective waitlist, from crafting enticing incentives to nurturing potential buyers. Discover the benefits of building anticipation, gathering feedback, and ensuring you're attracting the right audience. Plus, we'll discuss common pitfalls to avoid and how to ensure your waitlist strategy aligns with your overall business goals.

The specifics I discuss on this episode are:

• What is a Waitlist Strategy?
• Where Waitlist Strategies Tend to Go Wrong
• Nurturing Those on Your Waitlist the Right Way

I hope this episode inspires you to take care in creating your own waitlist strategy, in order to maximize sales and give people what they need to say YES to your offer.

In our first episode of 2022, I’m starting a series of episodes that discuss all things offers and launches. 

With a new year upon us, I know that you have amazing and exciting ideas that you want to put into action for your business. To do that, you need to get clear on your launch messaging in order to speak directly to your dream buyers and to make sales.

Getting clear on our messaging and making it as specific as possible for your unique offer will make a world of difference when it comes to reaching your audience, giving them all the right information, and making major leaps in revenue.

The specifics I discuss on this episode are:

• Brand Messaging vs. Launch Messaging
• Reconnecting With Your Brand Messaging 
• The Offer Itself
• Your Launch Strategy
• Who Your Dream Buyer Is
• Objections and Hesitations 
• Consider the Relaunch Aspect

There are a LOT of different aspects that feed into effective offer messaging, and it’s important that you cover them all to maximize your success with any launch. This episode provides a high-level overview of what to understand about your offer before you dive into the messaging aspect, which comes even before your sales copy.

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In our last episode of 2021, I’m letting you in on a secret: if you really want to have your most successful launch (time after time), you need to examine the data that each launch provides. I’m wrapping up my launch strategy mini-series with some tidbits about doing a post-mortem on each launch, which can provide valuable insights that help you plan for your next launch and to make it better.

These reflections are so important in evolving your launch strategy and positively impacting your business. Don’t miss out on this helpful information - I share lots of tips on digging into the data to learn as much as you can.

The specifics I discuss on this episode are:

• Collecting Data Post-Launch 
• Key Data Points to Examine 
• Launches are Living Hypotheses

Squeezing the maximum amount of information out of your launch once it’s done gives you loads of interesting tidbits that you’ll be able to use in your constantly evolving launch hypotheses. I promise you’ll never regret taking the time to learn where you could change and improve for next time!

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What should you do in 2022 to set yourself up for launch success? In today’s episode, it’s time to get into the creation phase of your launch! Let’s talk about what things you can do as you get ready to open the cart AND after your offer is live to keep sales momentum going.

There are a range of mistakes that I’ve seen made - and made myself - leading up to and during launches that I don’t want you to fall victim to. The more you know about how you can prime your audience for your launch, so that they’re ready to take advantage of your offer, the better your results will be. 

The specifics I discuss on this episode are:

• Nailing the Creation Phase of Your Launch
• Writing Copy that Sparks Action
• What to Do During Your Launch for Maximum Success 

Engaging with your audience to the best of your ability and squeezing as much information as you can out of their thoughts about your launch is truly key to your success. I’m going over all the ways you can tap into this valuable information in this episode, so it’s one you WON’T want to miss.

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Let’s talk launches, baby! I’m talking about what you should do prior to a launch in order to set yourself up for success. So often, business owners want to jump right into launching their offer and skip some vital steps that could really benefit them in the long run when it comes to connections and conversions.

I get that it’s tempting to put all your energy into the “during” part of a launch... but what about what comes before that? It’s a vital piece of the process that shouldn’t be ignored! I get into all of that on this episode.

Here are some tips I offer on this episode:

• Asking Your Audience What They Want
• Keeping Things Simple
• Setting Goals

The pre-launch process is the foundation for all the good and success that is to come, so do it right and you’ll thank yourself as you reap the benefits.

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On today’s episode of The Copy Dates Podcast, I’m talking about how you can not only write authentic, high-converting copy, but how you can do it with EASE. Yup, I’m breaking down how to write engaging content in a way that takes all the dread out of it.

Here are some specific topics I cover in this episode:

• The Mistake Business Owners Make with Copy
• Creating a Swipe File
• Copywriting Formulas 
• The Benefits of Copy Templates 

It’s my hope that this episode helps you understand that there are tools that can take the stress out of writing authentic and effective business copy! 

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In today’s episode of The Copy Dates Podcast, I’m talking about getting into the right mindset to write amazing copy for your business. And with that, I’m debunking three common beliefs I often hear that hold people back.

Here are some specific topics I cover on this episode:

• Whether or not you need to be a “strong writer” to write good copy
• Outsourcing your copy: whether or not it’s actually necessary
• Why copywriting is so time consuming (and what we can do about it)

It’s my hope that this episode helps you understand why you’re completely equipped to write your own business copy and why it’ll make you a better business owner in the process.

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On today’s episode of The Copy Dates Podcast, I’m diving into what social proof means and how you can use it strategically to help make sales for your business.

While this is a term that’s thrown around a lot in the business world, it can be hard to connect what it means to how it can be used intentionally to meet your goals. I’m getting into the nitty-gritty of this topic on this episode:

• What is Social Proof?
• How to Bring Social Proof Into Copywriting
• Effective Social Proof Tactics
• Using Social Proof Strategically 

It’s my hope that this episode drives home not only the fact that social proof is important, but that using it where it matters most garners serious results.

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In today’s episode of The Copy Date Podcast, I’m talking about a phenomenon that’s 100% torture for writers: writer’s block. This issue can feel debilitating, but it doesn’t have to. Although there’s no one-size-fits-all cure for this “ailment,” there are definitely ways to minimize it.

One of the most effective methods of eradicating writer’s block that I’ve found is writing to a muse. And I’m breaking down the ultimate prescription for writer’s block in this episode:

• What is Writer’s Block?
• What Causes Writer’s Block?
• How Can You Cure Writer’s Block
• Writing to a Muse
• The Benefits of Writing to a Muse

I hope this episode helps you see how writing to a muse can greatly improve your copy and help you connect with your audience.

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The idea of authenticity can sometimes get in the way of how you show up for your business! In today’s episode, I discuss what it actually means to write authentic copy. Sometimes, people get so caught up in what they think they shouldn’t do that they can’t recognize the different ways their messaging and voice is wrongly dictated by the pressures of the business world.

I’m here to help you shake that pressure so that you can figure out how to ensure your copy takes your customer on the journey that feels authentic to you and your business.

A few of the things I talk about in this episode are:

• How does the idea of authenticity get in the way?
• The desire to write authentic copy and where it comes from
• Defining authenticity for yourself
• Taking your customer on a journey through your copy

I hope that this episode brings you clarity on what it means to have authentic copy and what you need to bring that to your business. 

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This one thing could be running your copy. In this episode, I’ll be talking about empty copy, how damaging it can be for your business, and how you can recognize it. This can be a tricky thing to catch, but I have some tips and tricks so you can eradicate it from your messaging.

Unfortunately, empty copy is more prevalent than we think! And truthfully, it can be really damaging to our businesses and cause us to lose out on getting the message across to our audience.

Here are a few topics I cover:

• What is Empty Copy?
• How to Know When You’re Using Empty Copy?
• Common Mistakes Causing Empty Copy
• Examining Your Messaging and Eliminating Empty Copy
• Crowd-Sourced Overused Terms

I hope that this episode inspires you to really examine your messaging and identify any words you’re using that could be confusing your audience. From there, you can clarify what you REALLY want to say to your audience and make your messaging that much stronger.

If you’ve enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me @megantaylor.co

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In this episode, I’ll be covering how you can convey the transformation you deliver to your clients through your messaging, as well as the importance this knowledge can have for your business. 

Not everyone believes that they actually have a transformation that they’re helping their clients achieve. But the truth is that even ambiguous industries supply their clients with some major transformation on a deeper level that sparks emotion and is so important to zero in on.

Here are a few topics I cover:

• What If I Don’t Deliver a “Transformation”?
• Understanding the TRUE Transformation You Deliver
• Deliverables and Outcomes vs. Transformation
• Sourcing Information From Your Clients

I hope that this episode inspires you to figure out what transformation you’re facilitating for your clients. And beyond that, I hope it helps you understand how to convey this information in your messaging so that you can truly speak to those looking to achieve the transformation your offer will spur.

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In this episode, I’ll be covering why, contrary to popular belief, pain points are STILL important to address in your sales copy.  There are many people who think avoiding pain points is the recipe for success, but I believe it’s imperative to cover them in your copy.

Connection-driven copy is what will convert readers into customers, and effectively covering pain points in your copy can really help you achieve this. I’m making a case for weaving empathy into pain points in your copy in order to build trust with your audience.

Here are a few topics I cover:

• Addressing Pain Points Correctly
• Heaven vs. Hell Messaging
• Thinking of Pain Points as Salt
• Problems vs. Pain Points
• Using Empathy Surrounding Pain Points

I hope that this episode provides insight into why it’s so important to cover the pain points of your customers in your sales copy. Ignoring these is a huge mistake. And without addressing pain points, you’ll miss out on building trust with your audience. This can leave them feeling unheard and unseen.

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In this episode, I’ll be covering the differences between copywriting and content writing and the important role strong copywriting plays in your business.

It’s a common misconception that copywriting and content writing are the same thing when in reality, they’re quite different. 

Here are a few topics I cover to help you understand their roles:

• Why copywriting is important to your business
• Differences between copywriting and content writing 
• Copywriting to generate conversions

I hope that this episode provides clarity on the importance of copywriting and how it differs from run-of-the-mill content.

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Navigating the world of website copy can be a minefield, especially when common mistakes can cost you conversions and credibility.

In today's episode, we're uncovering the top website mistakes that even seasoned entrepreneurs make and, more importantly, how to avoid them. From the pitfalls of overthinking to the importance of pre-writing research, we're diving deep to ensure your website truly resonates with your dream clients.

Plus, we'll discuss the value of regular website check-ins and the power of feedback in refining your online presence.

Here are a few mistakes I cover:

1. Overthinking it
2. Starting with the design first 
3. Throwing something together to get a website out there
4. Starting by writing

I hope that this episode gives you some tools to approach writing your website copy the right way.

Should you hire a copywriter, or write your own website copy? In this episode, we're championing the benefits of DIYing your website copy, especially for new business owners still carving out their niche.

We'll cover all of the benefits of writing your own website content, plus hear firsthand experiences from business owners who took the plunge and reaped the rewards, including a surge in business revenue and a newfound confidence in their brand voice.

Whether you're launching a new venture or pivoting your existing business, this episode is a treasure trove of insights and tips to help you craft website copy that truly resonates.

Here are a few points I cover:

Ever wondered what a copywriter does BEFORE writing website copy? In today’s episode, I’m dishing on the exact 5-step system that I use every single day in my business to write compelling, engaging, and high-converting copy for my clients.

On Day 5 of the Website Copy Bootcamp, I'll tell you what you can do before you start writing to set yourself up for success and make the writing process a lot easier. I’ll walk you through the most important (and most overlooked) steps that will take your website copy from meh to WOW-worthy.

6 seconds. That’s how long you have to make a first impression with your website. In that amount of time, your reader should be able to figure out whether or not they're in the right place AND be able to easily find the most relevant information for them.

On Day 4 of the Website Copy Bootcamp, I’m sharing my tips for homepage copy that leaves readers wanting more & ready to take the next step. We’ll take a close look at your homepage’s headline, and learn about a simple test that can help you take it to the next level.

I’m clearing the air on this common website copy myth — one that’s probably holding YOU back from developing your copywriting skills and writing website copy that supports you and your business goals.

On Day 3 of the Website Copy Bootcamp, I’m doing a deep dive into the most common myth I hear about website copy, and sharing my best tips on how to overcome the roadblocks that are holding you back from DIYing your copy.

Real talk: is your website supporting you in your business? Your website SHOULD support your schedule, your business, and the way you prefer to sell & engage with your clients. But, at the same time, it also needs to support your dream clients by providing the info they need to make informed decisions.

On Day 2 of the Website Copy Bootcamp, we’ll talk about how to know whether your website copy is working for you — and what to do about it if it’s not! We’ll consider how your business goals, your lifestyle & schedule, and your readers’ needs influence your website copy, plus how to troubleshoot and fix common website copy issues.

Want to get more qualified leads for your business on autopilot? That’s the magic of a well-written website! With the right words, you can get more inquiries who already know what you do, trust you, know they can afford to work with you, and are excited to hear from you — WITHOUT hopping on “a quick call”. 

On Day 1 of the Website Copy Bootcamp, we’ll chat about the importance of website copy in 2021 and beyond. We’ll explore today’s copywriting best practices, and how to apply them in your website copy so you can attract better clients, reclaim your time, and show up confidently online.

Ever felt that your website isn't quite capturing the essence of your brand or resonating with your audience? In today's episode, we're diving into the telltale signs that it's time to refresh your website content.

From attracting the wrong-fit leads to feeling a disconnect with your own site, we'll explore the common pitfalls and how to address them. Plus, we'll discuss the importance of ensuring your website truly reflects your evolving business and offers a seamless experience for potential clients.

Whether you're looking to boost conversions or simply make your site feel more "you", this episode is packed with actionable insights.

In this week’s episode, I’ll discuss one of the most frustrating parts of email marketing: what to do if your emails aren't working. I know how difficult this can be, especially when you pour a lot of time and effort into your emails. But, this happens to everyone, so don’t get discouraged! 

In the episode, I’ll dive into the tips and advice I have that will help you improve your open and click through rates, so you can see better results from your email marketing efforts.  

Here are a few points I cover:

• You’re not alone
• The importance of data
• The two most important rates to consider
• How to improve your subject lines

I hope this episode helps you have an idea of how to troubleshoot your emails when you feel like they’re not working for you.

If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @megantaylor.co

I’m so excited to have an amazing guest on the podcast with us this week! We’re joined by Erin Trafford, a digital story strategist who specializes in helping entrepreneurs and small businesses find and tell their stories in a way that feels good and grows their bottom line. 

Erin is breaking down what digital storytelling is and how we can all use it in our businesses. One of the most effective ways to create deep connections with your audience is through storytelling, and Erin has made a professional career out of telling impactful stories and helping entrepreneurs find their own stories that will help them resonate with their clients. 

Be sure to tune into the entire episode to hear more on how storytelling can be used in business.

Here are a few points I cover:

• Erin’s journey and specialization in digital storytelling
• The role storytelling plays in business and copywriting
• Why your story is worth telling

I hope Erin’s insight and experience with storytelling helps you see that one of the best ways to connect with your audience is by taking the extra step to be vulnerable and open with the experiences you go through. We all have stories that are worth sharing with the world, and it’s important to share your stories to not only resonate with your audience but to help grow your business. 

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In this week’s episode, we’ll be talking all about how to create an impactful welcome sequence. 

Last week we touched on how to create a true lead magnet to get people to sign up for your emails. Now that you have new subscribers it's important to start nurturing those connections and the welcome sequence is one of the best ways to do it. 

I’ll dive into what an email sequence is and the top five emails that I recommend any business owner have in their welcome sequence. 

Here are a few points I cover:

• What is a welcome sequence?
• How to use your sequence to build connections
• What your email sequence needs
• The five emails you need in your welcome sequence

I hope this episode helps you to create an impactful welcome sequence for your business. If you can implement a welcome sequence for your business that includes the five emails I discuss, you'll be able to nurture deeper relationships with your new subscribers. Don’t miss out on this opportunity!

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In this week’s episode, we’ll be talking all about the most effective ways to strategically grow your email list. 

Last week, we touched on how to write emails people want to read. But to write those emails and use them to build connections with your audience, you first need to get people on the email list! 

The way that you do this is by pulling them into your world and making your email list a place that they genuinely want to be a part of. The best way to do this? By creating a good lead magnet!

I’ll dive into the differences between a freebie and a lead magnet, as well as what actually goes into creating a true lead magnet for your business. Be sure to tune into the full episode! 

Here are a few points I cover:

• The differences between a freebie and a lead magnet
• What goes into creating a true lead magnet?
• How to sell your lead magnet
• The importance of following up

I hope this episode helps you to grow your email list. The best way you’re going to attract the right kind of people to your business offers or services is by creating a good lead magnet. Once you’re able to create this freebie and communicate to your audience why they should opt-in, it’ll be a game-changer for your overall business growth!

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In this week’s episode, we’ll be talking all about email marketing and email copy. It feels like a great time to talk about this because, even though we’re all slowing down for the summer, many of us have upcoming plans for launches over the next few months. Growing your email list is one of the best ways to set yourself up for success!

I’ll share my top tips on how to write emails that people actually want to read and the importance of growing your email list for your business success. Be sure to tune into the full episode! 

Here are a few points I cover:

• Why growing your email list is so important
• The most common arguments around email marketing
• One-way vs two-way communication
• Top tips for writing engaging emails

I hope these tips help you when it comes to writing effective email copy. It doesn’t matter what you’re selling — whether it's a product or service — all businesses should utilize email marketing. Writing strong email copy will bring so much benefit to your overall business success.

If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @megantaylor.co

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I am so excited to have a rockstar guest on the podcast with us this week! We are joined by Lisa Princic, the go-to coach for all of your membership needs. In this episode, we’re going to discuss the ins and outs of building & promoting a profitable membership program.

Lisa is breaking down her top tips on how you can scale your online business through a membership program, as well as the best methods for speaking to your target members through copy. Be sure to tune into the entire episode to hear more on creating an offer that builds long-term, transformational client connections.

Here are a few points I cover:

• Hooking your target audience through copy
• The benefits of creating a membership program
• The difference of being in a coaching membership program
• Pro tip: Create balance in your business & have fun!

I hope these tips help you when it comes to creating an effective membership framework for your business. Just remember - your mission matters in the online business world. And when you have valuable services & outcomes to offer, your clients will sign up for your program because of who you are and what you stand for more than anything else.

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In this episode, I want to dive deep into a question I commonly get asked: “What sections should I be including on my sales page?”

This can be a tricky question to answer, because, like most things in copy and business, it depends! 

I'll depends on things like… who you’re selling to, where your traffic to your sales page is coming from, how much trust you’ve established with the reader, and so on. Be sure to tune into the entire episode to hear more on what sections you should be including in your sales page!

Here are a few points I cover:

• Is it easier to sell a lower ticket offer?
• The importance of your sales messaging
• Understanding the reason for your sales page
• Questions to be addressing for different types of offers

I hope this episode helps when it comes to deciding what to include in your sales page as well as the different factors to keep in mind depending on what you’re selling.

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In this episode, we’re going to talk all about the features section of the sales page! You shouldn’t present your offer like an ingredients list. Instead, we want to communicate to the reader WHAT your offer is and HOW it's a solution to their problem. Give them details on how the offer will deliver the transformation they’re looking for if you want to boost conversions.

Here are a few points I cover:

• Why you can’t just present your offer as a list
• What will happen if you overlook this section?
• How to identify the value of your offer
• A simple copy trick to boost this section for more conversions

I hope this episode helps you gain a better understanding as to why the feature section on your sales page is so important, and the different ways you can use details to communicate the value your offer provides.

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Today, we’re going to talk all about FAQs! Specifically, we’ll chat about the importance of the FAQ section on your sales page and the best ways you can utilize it to help alleviate any objections your reader may have surrounding your offer. This is a powerful selling and conversion tool, but also helps your audience make more informed decisions about your offer!  

Here are a few points I cover:

• The types of people who read the FAQ section
• How to overcome your buyer’s objections in the FAQs
• Types of objections to overcome in the FAQ section

I hope this episode helps you gain a better understanding as to why the FAQ section on your sales page is so important, and the different ways you can use this section to benefit your business. 

If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @megantaylor.co

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Ever feel like your marketing messages are just blending into the background noise? The secret to standing out might just lie in understanding your ideal client avatar.

In this episode, we delve deep into the art of crafting a client avatar that truly resonates. We'll debunk traditional methods that might be holding you back and reveal a more inclusive and effective approach. From understanding your audience's pain points and motivations to tailoring your messaging for maximum impact, this episode is a goldmine for anyone looking to elevate their marketing game.

Here are a few points I cover:

• Writing inclusive copy.
• “Less is more” — does it apply to identifying your ideal client?
• How you should define your ideal client.

I hope this episode helps you identify new ways to create your ideal client avatar! If you can define yours properly, your niche will become clear, you’ll be able to better serve your audience, and your copy will be much, much stronger as a result.  

If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @megantaylor.co

In this episode of The Copy Dates Podcast, I am so excited to be joined by Danbee Shin, a web designer and copywriter for online coaches. Danbee is passionate about creating a globally inclusive online business industry in the coaching space and beyond, and in this episode we’re talking about global inclusion in the online world and how we can be more inclusive and welcoming in our businesses (particularly in our copywriting).

Here are a few points I cover:

• Shifts in the Industry
• The reasons Danbee feels we lack global inclusion 
• The importance of analyzing your intentions
• What global inclusion looks like
• Tips to bringing global inclusion to your business and copy
• Danbee’s mission and upcoming workshop

I hope this episode helps you see the importance of global inclusion in the online business industry. It’s so important to be aware of the fact we are building communities with our online businesses. We should make efforts to be as inclusive as possible so everyone can be a part of the community and feel valued!

In this episode of The Copy Dates Podcast, I am talking all about the importance of having strong copy for your business, and why it's beneficial to your business if you can learn to write your own copy. Even though copywriting sounds intimidating, you are not alone in the learning process. I’ll share tons of my top tips and resources to help you build strong copywriting skills that you can use for your own business!

Here are a few points I cover:

• The importance of investing in building your copywriting skills.
• The benefits that copywriting brings to your business.
• Resources and tools to help you build your copywriting skills. 

I hope this episode helps you gain a better understanding as to why copywriting is such an important skill to learn as a business owner! After all, copy is something that affects all aspects of your business, so wouldn’t you rather learn how to do it yourself in those first few years of your business?

If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @megantaylor.co

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In today's episode, we dive deep into the heart of brand messaging and its transformative power for online businesses. Whether you're just starting out or have been in the game for a while, understanding the nuances of brand messaging is crucial. We'll explore its essence, why it's more than just pretty logos and catchy slogans, and how it can help you resonate with your ideal clients. Plus, we'll touch on the importance of stories in humanizing your brand and building genuine connections.

Here are a few points I cover: 

• What is messaging?
• Why is messaging important? 
• How does messaging evolve? 
• Things to get clear on when creating your message.

In this episode of The Copy Dates Podcast, I am talking all about the struggle of writing sales copy as a business owner and how sometimes it just doesn’t come naturally — but that’s okay! If you’ve struggled with writing sales copy for your business, you are NOT alone. Be sure to tune into this episode for all my top tips on how you can move away from discomfort and step into alignment.

Here are a few points I cover: 

• Where the negative feelings come from.
• How copy formulas can hurt instead of help.
• You are not alone!
• Things you need to STOP and START doing with your copy.

Hopefully from this episode, you can take away some strategies I’ve learned that will help you overcome that feeling of discomfort you get while copywriting. It’s so important to find what works best for YOU. Remember that you know your audience best. Writing connection-driven sales copy all starts with identifying what motivates them. Your goal is to write copy that’s going to compel the reader to take action.   

If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @megantaylor.co

In this episode of The Copy Dates Podcast, we’re talking about why I can’t stand the phrase “sleaze-free” copy and why I think we all need to scrap it from our vocabularies forever. I want to focus on the strategies you can implement to finally write genuine copy that feels good for you and your business. Because the truth is, writing copy to sell your services doesn’t have to feel gross — and in this episode we’ll dive into how you can write authentic and aligned copy.

Here are a few points I cover: 

• The common struggle when it comes to writing authentic copy that serves...
• How to choose your words carefully.
• How to write intentional copy.
• What does sleaze-free copywriting look like?

Hopefully, this episode shows you ways you can lead a purpose-driven business. Intention is everything and is what will keep you on track. You are in charge of the kind of copy you want to write and the kind of sales tactics you want to use. 

If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @megantaylor.co

An Introduction to The Copy Dates Podcast and How To Increase Your Sales With Powerful Copy

In this episode of The Copy Dates Podcast, I’m sharing my mission and goal behind starting this podcast! I’ll be diving into the BS myths around copywriting and why copywriting is a skill that can be learned by ANYONE. I’m so excited to be sharing this with you all. If you’re looking to start writing authentic and powerful copy for your business, then be sure to tune in! 

Here are a few points I cover: 

• How to feel confident in the copy you write.
• How copywriting helps generate sales.
• How to find your turning point. 

I hope this episode helps open your eyes to the fact that learning to write powerful copy on your own isn’t out of reach for you. When you push yourself to find your voice and focus on your authentic self, copywriting for your business will become easier and easier. 

If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @megantaylor.co

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