
The Copyblogger Podcast
By Copyblogger Media LLC

The Copyblogger PodcastMay 23, 2023

Zuckerberg VS Elon: Leaked Documents Give a First Look Instagram’s New “Twitter Look Alike App.”
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about a story that’s making the rounds, purporting to show a new decentralized social media app that Meta’s launching on the Instagram backbone. Why might they be doing this? And what does it mean for you?
Cool Stuff Mentioned In The Show
Lia Haberman, who broke the story
Our debate on whether social media is a waste of time
The article, what was Twitter anyways
Cal Newport’s recent podcast on news companies leaving Twitter
For more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.

F*ck It… We’ll Do It Live: Google’s AI Search Demo
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) live react to Google’s demo of the new AI-powered search features, pausing to discuss what it could mean for the future of ecomm, content marketing, and search in general.
Cool Stuff Mentioned In The Show
Here’s the video they live react to
An early look at ChatGPT4 with browsing
The inspiration for today’s title
For more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.

LEAKED DOCUMENTS show that Google is in big trouble
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about Tim's presentation at CEX and go over this leaked document from a Google engineer that shows how terrified Google is of AI. Cool Stuff Mentioned In The Show: Channelle Basilio’s content There’s An AI For That The text below is a very recent leaked document, which was shared by an anonymous individual on a public Discord server who has granted permission for its republication. It originates from a researcher within Google. We have verified its authenticity. The only modifications are formatting and removing links to internal web pages. The document is only the opinion of a Google employee, not the entire firm. We do not agree with what is written below, nor do other researchers we asked, but we will publish our opinions on this in a separate piece for subscribers. We simply are a vessel to share this document which raises some very interesting points. The leaked Google opinion piece Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.

Copyblogger Has A New Owner
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) reveal the new owner of Copyblogger, and talk about how to process big changes in business, and the future of the brand. They also dig into the reality of content businesses, favorite resources, new AI developments for content marketers, and a few big opportunities for niche sites these days. Cool Stuff Mentioned In The Show: Seth Godin’s book Linchpin Justin Welsh’s course on content creation The site that grew to 750k visitors per month with only AI content For more great insights, check out… Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.

Is This Crazy? The Plan To Hit 1m+ Readers Per Month
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about the traffic goals they have for their respective content sites, along with the strategies they’re using to tackle each.
Cool Stuff Mentioned In The Show
Ahrefs - the tool Tim uses for keyword research
For more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.

Don’t Be Afraid of AI - How to Thrive as an Entrepreneur in the World of Infinite Leverage
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about AutoGPT, and what it means for your career as a content creator.
Cool Stuff Mentioned In The Show:
• AutoGPT
• AgentGPT
• 100 Things To See In The Night Sky
For more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.

Elon Musk Kills Substack and Gives You Reasons To Build Your Own Brand
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about the recent controversy between Substack and Twitter, and what it means for you as you build your brand... Cool Stuff Mentioned In The Show: Kevin Shen’s course on Podcast Studio Design The Verge’s story on Twitter - Substack Our episode with Matt McGarry (newsletter growth specialist) Joe Rogan’s interview with Substack Co-Founder Hamish McKenzie’s announcement of substack’s new Twitter-like feature The creator who deleted their email list MakeMyShitBetter.com Prequel Newsletter Substack Beehiiv For more great insights, check out… Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.

"Who is your role model?" - Newsletter Monetization, Playing it Big, and Personal Growth
In this week's episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn _ethan) dive into several topics that have been on their minds. Tim starts the episode by discussing how he is promoting and monetizing his newsletter. They also discuss Carl Jung's philosophy of shadow work and Marianne Williamson's poem and philosophy.

joinhampton.com - How to Build Community on a Membership Platform
On this week's episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn _ethan), talk about what Ethan has been working. In this episode, Ethan goes into detail about how he has been building community at one of Sam Parr's newest ventures, Hampton.
Check out Hampton - https://www.joinhampton.com/

When to charge for your content | Subscriptions, Newsletters, and Membership Sites
On this week's episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn _ethan) talk content monetization. They discuss what and why people subscribe to content on the internet.

Ethan wrote a book! | What does it take to write a book?
In this week's episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn _ethan) talk about Ethan's new book, In Case You Forget. They also discuss the mental journey from idea to execution of what it takes to write one.

Is social media needed to build a successful business?
On this episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn _ethan) go head-to-head on what they think it takes to build a successful business. How necessary is social media when it comes to building a successful business?
Check out our company here → https://plzdm.me/

Creators, Brands, and Media Agencies
In this episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn _ethan) discuss the struggles that businesses and brands have connecting with their audiences in the same ways that creators can. They also debate what they think the future of the creator economy will be like.

A few unconventional business tips that made my company $10 million in the last 5 years
In this episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn _ethan) dissect one of Tim’s tweets. In Tim’s tweet he talks about 17 unconventional business tips that helped him make over $10 million in the last 5 years.

Coaching and Time Management: Our thoughts on volley.app
In this episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn _ethan) discuss an interesting new way to do online coaching. They discuss the potential of the volley.app to create a less hands-on approach to online coaching.
volley.app - https://volley.app/welcome

Lessons from Hormozi's Book - $100M Offers
In this episode Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) discuss some key takeaways from Alex Hormozi's book, $100M Offers. Tim also goes into detail about his "no-brainer" offer.

Building an Affiliate Site and Knowing When to Hire for New Roles
In this episode Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about Tim's ideas on how to expand the Copy Blogger Academy. They also discuss Ethan's question on when to hire for new roles.
Shoutout for the week:
Ashley Pride on Twitter - https://twitter.com/apridedesigns?s=21&t=xrDhcGz2Sc5Zp-pHc0qGxA

When to Take on New Projects and How to do in-depth Research Before Podcast Interviews
This week Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) discuss a few interesting topics including: Tim's projects, Ethan's experience with Justin Welsh and Danny Miranda's podcast, and how Ethan does research for interviews.
Some cool stuff mentioned:

Hard Work, Hustle Culture, Past Advice, and the Future of the Pod
This week Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) sit down to discuss some things that have been on their minds this last week. They discuss things like hustle culture versus hard work and the benefits and drawbacks to both. Tim and Ethan also go into detail on what they would tell their past selves as well as if they had a second chance at life what would they do.

Here is how we 10Xed our leads with cold outreach
This week Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about how the team over at digitalcommerce.com have been able to 10X their leads. They also discuss the different softwares they used that have been instrumental in increasing the amount of cold outreach they are doing.
Awesome people mentioned:
Mike @the5000goal https://twitter.com/The5000Goal
Jon Nastor @jonnastor https://twitter.com/jonnastor
Cool websites mentioned:
lemlist - https://www.lemlist.com/
Digital Commerce - https://digitalcommerce.com/
GPTZERO - https://gptzero.me/

It's Time for a Creator Spotlight: Chenell Basilio
Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) sit down to discuss what their plans are for their SaaS product as well as a couple really cool creators in the newsletter space.
Creator mentioned in the show:
Twitter @chenellco https://twitter.com/chenellco?s=21&t=exDIXfp3BkCZLPaADvjsLQ

Jeremy Somers: The Future of AI Generated Content
On this week’s episode, Ethan Brooks (@damn_ethan) interviews the founder of the agency Not Content, Jeremy Somers.
Jeremy has been on the forefront of many trends as well as creating some of his own within different industries.
Ethan and Jeremy discuss the future of AI generated content and the impact it will have on creators and businesses.
Cool Stuff Mentioned In The Show: ➨ Jeremy's agency https://www.notcontent.ai/
For more great insights, check out…
➨ Copyblogger Academy - https://my.copyblogger.com/?utm_sourc..., where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.
➨ Trends - https://trends.co/?utm_source=copyblo..., where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.

Last Episode of the Year and Our End-of-Year Review
It is now the end of the year and Tim Stoddart (@timstodz) and Ethan Brooks (@damn _ethan) sit down to discuss what happened in the podcast and in their lives.
Right now is the perfect time to reflect on the areas we have made progress in and the areas we've neglected.
You'll get a kick out this episode as Ethan and Tim go into detail about what they've learned throughout this last year.
Some cool stuff mentioned in the show:
Ethan's friend's candle company - https://shopaditi.com/
Ethan's Garmin watch - https://www.garmin.com/en-US/p/760778/pn/010-02582-10

Matt McGarry: How to scale a newsletter with Facebook ads
Matt McGarry works behind the scenes growing some of the most popular newsletters in the world. On this week’s episode, Ethan Brooks (@damn_ethan ) and Matt (@JMatthewMcGarry) discuss what it takes to grow a newsletter to over 250k subscribers in a year.
Matt goes into detail on everything from the ad creative to the ad type. If you're ready to run ads or are thinking about it, give this episode a listen!
Cool Stuff Mentioned In The Show:
➨ Matt’s newsletter growth agency, Growletter - https://growletter.co/
➨ Paid acquisition (one of Matt’s specialties)

The Crazy World of AI Content Generation
On this week’s episode, Ethan Brooks (@damn_ethan) sits down to chat with Steph Smith (@stephsmithio) and Calvin Rosser (@calvin_rosser) the hosts of "Sh*t You Don't Learn in School Podcast." They discuss the potential uses of AI as well as the potential downsides of the technology. Steph, Calvin, and Ethan also give their opinions on the popular app called Replika.
➨ You can find their podcast here - https://calvinrosser.com/learn/

Jordan DiPietro: How to Scale and Produce for Paid Newsletters
On this week’s episode, Ethan Brooks (@damn_ethan) talks to CEO of The Hustle, Jordan DiPietro (@dipietromedia). They discuss Jordan's work at The Motley Fool and what it was like running multi-million dollar ad campaigns. Ethan and Jordan also talk about when to monetize newsletters and the correct length of landing pages according to the price of the product.

We bought a company! Here is what we plan to do with it
In this episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn _ethan) discuss what they plan to do with the new SaaS company they bought. They also talk about different ways to make the company as profitable as possible while continuing to make the service desirable.
Check out the company here → https://plzdm.me/

Ryan Carr: How to Work Smarter with the Content You Create
On this week’s episode, Ethan Brooks (@damn_ethan) talks to growth marketer, Ryan Carr (@ryan_boat). They discuss their work at HubSpot and The Hustle. Ryan also speaks about ad creative, sales letters, and content distribution.

Abhishek Shah: How he Built the Psychology of Marketing Newsletter
On this week’s episode, Ethan Brooks (@damn_ethan) talks to newsletter expert, Abhishek Shah (@abhishekshah173), founder of the Psychology of Marketing Newsletter and Newsletters 101. They talk about how he went from working at Beehiv to building his marketing newsletter. Abhishek also discusses his monetization strategies and tech stack for his newsletter.

Ben Wilson: How to Start a Hit Podcast
In this episode, Tim sits down with Ben Wilson, host of the "How to Take Over the World" podcast.
Ben talks about his journey from living at home with his parents to creating his popular podcast, as well as how he met Mr. Beast.
Check out the Ben's podcast: https://httotw.libsyn.com/

The new way of doing business on social media and Kanye’s interview with Lex Friedman
In this episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn _ethan) dive into one of the ways they plan to sponsor their podcast. They also discuss one of the newer ways that business is being done on social media. To wrap up the episode, they give their perspectives on Kanye West and Lex Fridman's podcast interview together.

The Copywriter who Saved the Grand Canyon and an Inside Look at the Copyblogger Pod Business Model
On this episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) learn about Howard Luck Gossage, who was a brilliant ad man who saved the Grand Canyon. We also give a behind the scenes look at the business model of The Copyblogger Pod, as we brainstorm ways to monetize the show.

Bored Elon Musk on How to Build a Business as a Fake Person
In this episode, Tim sits down with the Twitter avatar, (@boredelonmusk). This is a different type of interview, because BoredElonMusk is not a real person, at least not in the way we think of it.
He goes by the nickname of Bored, and in this interview, he gives Tim a behind the scenes breakdown of his digital gaming business and how he uses Twitter, humor, and content marketing to grow.
Cool Stuff Mentioned in the Show
Follow BoredElonMusk on Twitter Check out Bored’s business, called bored box
The Email Expert Who Sends A $149/mo. Paper Newsletter
On this week’s episode, Ethan Brooks (@damn_ethan) talks to email marketing expert, Chris Orzechowski (@chrisorzy), founder of Orzy Media and The Email Copywriter. They talk about copywriting, voice, famous ad writers, and paid newsletters (including a guy who used direct mail to drive $47k+ in business off of 800 fliers).
Cool Stuff Mentioned In The Show
You can find Chris on Twitter here Check out Orzy Media here Chris’s first books, Make It Rain and Scale While You Sleep His newest book, Client Acquisition How his team learns and refines the voice of new clients Abbey Woodcock’s book on writing voice How he hires writers (and the benefits of teaching your profession) Why you need to publish a book (now) Howard Gossage, the ad-man who saved The Grand Canyon and the Redwoods The book, “The Revenge of Analog” by David Sax The psychology behind sending a paper newsletter The logistics behind his newsletter (pricing, printing, shipping, etc.)For more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.
3(ish) Rules From Building Multi-Million Dollar Communities
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about the nitty-gritty of high-performance community building, including strategies, tactics, and specific tools.
Cool Stuff Mentioned In The Show
Gary Gulman’s Tips on Writing Tom Segura and Christina P.’s Interview with Anthony Jeselnik Henry Belcaster and Dylan Jardon’s YouTube Account Circle Community Building Tool Building The Minimum Badass User by Kathy Sierra The King Within by Robert Moore Seth Godin’s Crazy-Huge BookFor more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.
Thoughts On Podcasting, Newsletter Ads, (And $3k+ Per Mo. On 15k Subs)
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about podcasting, how to stick with it, and how to keep it easy. Thay also discuss ConvertKit’s new ad network, other players in the market, and how you might use these if you’re building your own newsletter.
Cool Stuff Mentioned In The Show
Our interview with Danny Miranda Check out Danny’s newsletter, podcast, and twitter accounts Tim’s interview with Danny Miranda back in the day Danny’s interview with Gary Vee (and why Gary Vee called his mom ten years ago) Why is it that people quit creative projects Sam Parr’s conversation with Ben Wilson and Jonathan Barshop on Podcasting Eric Nuzum’s book, Make Noise ConvertKit’s Brilliant Method For Growing Their Newsletter Ad Network Sparkloop’s PArtner Profgram (And The Newsletter Doing $3k+ on Just ~15k Subs)For more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.
How To Avoid Getting Burned By AI-Gen Content Creation
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) explore writing, humour, and how to avoid getting burned by the explosion of AI-generated content.
Cool Stuff Mentioned In The Show
Gary Gulman’s tips on professional comedy writing Learning to write Copy Work (Sam Parr has a course on it) How Jerry Seinfeld’s approach to writing will help you get out of your own way The difference between content creation, and improvement How James Altucher made Tim’s writing better Ethan’s new hot take on AI-Gen content creationFor more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.
Danny Miranda: On Storytelling, Newsletters, and Growing A Podcast
On this week’s episode, Ethan Brooks (@damn_ethan) sat down with podcaster and newsletter writer, Danny Miranda to talk about storytelling, the business of content, the art of interviewing, and how to grow a podcast. Check Danny out on Twitter, with his Podcast (The Danny Miranda Show) or at his newsletter.
Cool Stuff Mentioned In The Show
Danny’s Twitter, Podcast, and Newsletter Danny’s origin story (that goes all the way back to his first newsletter at 7 years old) Creative burnout and how to find your thing How he gets new insights out of famous guests who’ve done a million interviews The Tweemex plugin (and how he preps for interviews) How to build paid newsletters The highest ROI decision that he’s madeFor more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.
She Has Three OnlyFans Identities
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about a bunch of creators, from Youtubers to OnlyFans models, and everything in between.
Cool Stuff Mentioned In The Show
Dream Studio Course - For creators who need home studios Tim’s video output system (including costs, and output) How My First Million is growing their Youtube channel Picks and shovels businesses in the sexwork industry The handwritten blog Molly Roth, a designer who’s using DALLE-2 to inspire paintings Google for unbiased news: The Congressional Research ServiceFor more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.
Looking Into The Darkness As A Creator
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about Tim’s recent piece on looking into the darkness, and how it applies to everything from world events, to controversial creators, AI chess players, and more.
Cool Stuff Mentioned In The Show
Tim’s recent piece on looking into the darkness Growthbar AI copywriting Why AI will be net-positive for creators How to stay relevant as a creator by embracing both the old and the newFor more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.
The Most Influential Writer You’ve Never Heard Of
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about John Milius, the writer behind many of the most famous action movies of our generation. They explore the ideas of fame, cancel culture, and writing for the masses.
Cool Stuff Mentioned In The Show
The pro’s and con’s of watching your own content as a creator Arnold Schwarzenegger’s autobiography, Total Recall John Milius, the most influential writer you’ve never heard of BETA Camp: The entrepreneurial summer camp for high school kids Antifragile: Things That Gain From Disorder Mike Roe’s belief: “Don’t follow your passion, but bring it with you” How to rediscover your passion for opportunities in your life Tactics for defining what you want out of your life long term Why people always get exactly what they want You have goals, even if you don't realize what they areFor more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.
How to Be Perfect (...Not)
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk through Tim’s recent article on decision making. They discuss haters, having skin in the game, how to lead teams through decisions making, how to (actually) start saying no to stuff, and a whole lot more.
Cool Stuff Mentioned In The Show
Nassim Taleb’s books, Skin in the Game and Antifragile Tim’s article, How to Always Make The Right Decision “You can’t trust your yes until you can trust your no”For more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.
Good Decision, Bad Consequences
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk through one of Tim’s favorite companies – 8&9MFG. Tim shows how they’re taking the business to a whole new level, and shares the story about how he (temporarily) tanked their SEO (for good reasons). Also… Tim’s got a new baby girl!
Cool Stuff Mentioned In The Show
8&9MFG, the streetwear brand taking it to the next level How any business with a storefront can take advantage of creator marketing Changes in Facebook ad spend and big shifts in the marketing worldFor more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.
“It’s Not Ten Thousand Hours, It’s Ten Thousand Iterations”
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about The Newsette, a newsletter that did $40m in 2021 with just 500k subscribers (VERY small for that much revenue – amazing!). They break down the unique model, compare it with other companies, and show you where the opportunity lies. They also break down the super smart hacks that helped Newsette grow their audience without tons of paid marketing. These tips work for any business, so definitely check it out. Last, they discuss Schwarzenegger, consistency, and the habits that create opportunities.
Cool Stuff Mentioned In The Show
Randy Wilburn: Founder of Encourage Grow Build and I Am Northwest Arkansas Newsette: The Newsletter that generated $40m+ with just 500k subscribers Wondermind: The Mental Fitness startup that got a $100m valuation and landed $5m from Serena Williams Arnold Schwarzenegger’s autobiography and the importance of sets + reps in everything “It’s not ten-thousand hours, it’s ten-thousand iterations.”For more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.
How To (Actually) Grow Your Newsletter: The Growth Assassin Behind Codie Sanchez and Milk Road
Matt McGarry works behind the scenes growing some of the most popular newsletters in the world. On this week’s episode, Tim Stoddart (@timstodz) and Matt (@JMatthewMcGarry) dive into the nitty gritty details of growth. We’re talkin’ audience sizes, landing page conversion rates, current ad formats that are working well, and more. If you want to know how the big dogs think about getting readers, listen to this.
Cool Stuff Mentioned In The Show
Matt’s newsletter growth agency, Growletter The business model used by $1B+ newsletters, like Agora Paid acquisition (one of Matt’s specialties) How to steal ideas from competitors in the Facebook Ad Library Making ads with Fiverr, Swipehouse, and niche creators Making meme ads (and getting better at memes) using imgflip.com Pros and Cons of different newsletter platforms for growth How to write copy that gets newsletter subscribers for $2-$3 ea. How to determine whether your newsletter idea can be profitableFor more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.
Opportunity Is Everywhere
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) touch on everything from old-time gunslingers to the Inc. 5000, including the story of a NYC entrepreneur who started a brilliant business with no money, and the dangers of audience capture.
Cool Stuff Mentioned In The Show
Two of the greatest history podcasts of all time: Dan Carlin’s Hardcore History and Ben Wilson’s How to Take Over The World Ethan’s Favorite-ish History Book The First Man On Earth to Buy An iPhone The man who started a NYC biz with $0 The Dangers of Audience Capture Tim’s Guset Appearance on “If I Was Starting Today”For more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.
This Model Should Not Work… But It Does
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about Psychology Today, a publication older than Rolling Stone, New York Magazine, and People, whose success defies expectations. Tune in to hear why their model is so surprising, the specific SEO strategies that make them one of Tim’s favorites, and the opportunities to apply their tactics in your own business.
Cool Stuff Mentioned In The Show
The Idea Economy Newsletter and How John Bardos got his first 2k subscribers SEO Case Study: Psychology Today How Tim uses Psychology Today’s model in Boca Today and Your Boulder Check out Neville Medhora and his trouble-maker Twitter threads on job hunting and semi-illegal marketing ideas.For more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.
This Ecomm Site Breaks All The Rules And Still Wins Big
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about the incredible case study of Meh.com, an ecomm site that breaks all the rules and still finds massive success.
Cool Stuff Mentioned In The Show
Last week’s episode on YouTuber Miss Rachel Joey Daoud’s follow-up thread on Miss Rachel Woot.com and Meh.com A Mediocre Corporation Meh’s Hilarious Kickstarter campaign 8&9 Streetwear and The Hundreds Woot’s Monthly Bag o’ Crap Jake Broe’s YouTube channel Ukie Accordian YouTube channel Big Magic by Elizabeth GilbertFor more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.
Hidden Businesses Crushing It On YouTube and Insta
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about entrepreneurs you’ve probably never heard of who are crushing it on YouTube and Instagram, showing you what you can use in your own business.
Cool Stuff Mentioned In The Show
Ms. Rachel’s Songs for Littles (official website here) The movie version of Think and Grow Rich Books in the public domain Fame and Fortune Weekly David Ogilvy’s 10 Rules for Writing People making money selling bougie bibles Nicky Slices MyCookieDealer Peachybbies Shawn Gossman’s article on “Everything is Content”For more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.
From 0 to 150k+ Subscribers In 7 Months
The Milk Road grew from 0 to 150k+ subscribers in less than seven months. On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) dig in to show you what you can learn from their content, growth, and monetization strategies. Tim also breaks down the lead-gen industry with a live look at a website Ethan’s thinking of buying.
Cool Stuff Mentioned In The Show
The Milk Road Newsletter Tim and Ethan’s 3-Part Creator Model Overview of the Newsletter Engine Our Episode on How To Handle The Recession Shaan Puri’s Thoughts On How Big The Milk Road Can Get Deal Flow Sourcing GuideFor more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.
How Ali Ladha Used Unique Pricing Strategies to Get More Clients
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) break down the brilliant pricing and aqcuisition strategy being used by virtual CFO Ali Ladha to grow his service business. You’ll hear tips and tactics you can copy, as well as some helpful info on when/how to hire bookkeepers and fractional CFOs yourself.
Cool Stuff Mentioned In The Show
Rob Dyrdek’s interview on My First Million The book Rob mentioned: Start at the End Another book Rob mentions: Built to Sell Ali Ladha’s Twitter account and his recent thread on EBITDA PDF on How To A Financial ReportFor more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.
Nine Growth Hacks From The Motley Fool
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) dissect 9 killer growth hacks from The Motley Fool. Steal them, and use them to grow your own biz now.
Cool Stuff Mentioned In The Show
Jordan’s Twitter Thread Loom From Jordan About How to Improve Sales Copy Huckberry Inverse Daily The Return of Direct Mail The USPS website of Irresistable Mail Make It Rain print monthly newsletter DeadlineFunnels.com Nathan Barry’s secret newsletter about wealthFor more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.
How To Handle Your First Recession
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk through lessons learned from past recessions, including data from 100+ businesses on what helped them succeed (or fail) and hands-on experience on everything from pricing to partnerships.
Cool Stuff Mentioned In The Show
The Mystery Twitter Thread Hypefury (Tim’s favorite tool for Twitter growth) Ethan’s case study on travel instagram influencers Community SMS marketing platform 10 Lessons From Companies who Survived A Recession Barry Nalebuff’s book on partnering to grow the pie Codie Sanchez on Buying Distressed Assets for $0 Here’s that mystery twitter thread one more timeFor more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.
Rather Than Being Helpful, Be Valuable
“Being a pro doesn’t mean you’re beating yourself up all the time. It just mean you’re looking in the right direction.” On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about frameworks for overcoming imposter syndrome and increasing your value. Also… Tim’s dad hit publish on his podcast!
Cool Stuff Mentioned In The Show
Ross Edgley’s book, The Art of Resilience Ross’s Great British Swim videos Tim’s Dad’s Podcast is live! Sahil Bloom’s interview with Nathan Barry Tim’s article digging deeper into his ideas on imposter syndrome Tony Robbins’ Time of Your Life course Doing Time Right course Shout-out to Dylan from Growth Currency (a newsletter for creators)For more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.
Your Success Is NOT Based On Luck
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about several keys to running successful service-based businesses, including mindset exercises that will help you understand your value and raise your prices. They also discuss Sahil Bloom, and chart his path to 100k email subscribers and 600k Twitter followers.
Cool Stuff Mentioned In The Show
Mike Moll (agency coach) Cameron Hanes Instagram account and his new book, Endure Sahil Bloom’s Twitter Account and Personal WebsiteFor more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.
How to Automate Your Agency
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk through the automations that Tim uses to allow his agency to run smoothly, remotely, and without a ton of his micromanagement. These ideas will transfer to other types of service businesses too, so check it out!
Cool Stuff Mentioned In The Show
Check out our podcast website Tim’s article on how he automated his business Archive of the Boron letters + Gary Halbert’s other letters Steven Covey’s 7 Habits of Highly Effective People Agency ClarityFor more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.
F*ck College: Here’s How To (Really) Learn To Write
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) dig into one of Tim’s recent viral Twitter posts to unpack a 5-part accelerated learning framework you can use to become a better writer (or take on other skills).
Cool Stuff Mentioned In The Show
Tim’s Tweet Hypefury Tim’s (secret) personal blog Neil Gaiman’s interview with Tim Ferriss The Graveyard Book narrated by Neil Gaiman Norse Mythology narrated by Neil Gaiman Joe Rogan interview with Chuck Palahniuk John Steinbeck’s Journal of a NovelFor more great insights, check out…
Copyblogger Academy, where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. Trends, where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.
Concrete Steps For Overcoming Fear Of Failure As A Writer
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) take a break from marketing and business in order to talk about the ins and outs of story-telling, fear of failure, and how to put yourself out there.
Cool Stuff Mentioned In The Show
Tim’s new article on Seth Godin’s book Linchpin Seth Godin’s Book Linchpin Flatland Tim Urban, Wait But Why DALL-E Art Creating AI Watchmen by Alan Moore The Ocean At The end of the Lane by Neil GamanFor more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.
(Step By Step) How To Analyze Your Competition’s SEO
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk through the step-by-step process Tim uses to analyze a competitor’s SEO. With these insights you’ll be able to understand how other websites in your industry are building their search authority, as well as where opportunities lay for you.
Cool Stuff Mentioned In The Show
Our interview with Ed Latimore Our interview with Lexi Grant Pat Walls’ website, Starter Story SEMRush (Tool for SEO analysis) James Altucher’s Newsletter Our talk on newsletter products and how to monetize them Ryan Deiss’ Digital Marketer The AgoraFor more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.
(Real) Strategies For Paid Communities
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about upcoming changes to the CopyBlogger paid community, how Tim decided on those changes, and the lessons you can apply to your own paid products. They dive into business structure, the psychology of money, and strategies for wealth preservation after a financial windfall.
Cool Stuff Mentioned In The Show
Tim’s article about upcoming changes to CopyBlogger Digitalcopywriter.com My.Copyblogger.com Tim’s Agency Clarity course The E-Myth Revisited Rob Dyrdek’s interview on the My First Million show How Rob Dyrdek structures his assets for generational wealth (paywalled) The Psychology of Money Sam Parr’s copywriting course, Copy That Emily Mills – Illustrator and Visual Note TakerFor more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.
The 10k Formula: How Growth Tools is Helping Entrepreneurs Reach the Milestone
In this week's episode, I sit down with Will DeShazo from Growth Tools.
We talk about how he has been able to help scale the Growth Tools business, and why their process is the perfect solution for any entreprenuer who has a goal making $10,000 a month.

Lexi Grant: Can You Sell Your 5-Figure Biz?
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk to Lexi Grant, founder of They Got Acquired. Lexi is a media pro who’s started and sold several businesses. Her newest company highlights entrepreneurs who sell for $100k - $50m. The trio talk about how to tell whether your business can be sold, and what the most important steps are to set yourself up for success there.
Cool Stuff Mentioned In The Show
Check out our first episode where we break down how Lexi launched TGA Here’s Lexi’s interview with Ryan on the Intentional Growth podcast Don’t miss Lexi’s interview with Lauren Gaggioli on the Higher Scores acquisition You can find Lexi on Twitter, check out more acquisition case studies on They Got Acquired, and tune into the podcast here (it’s great!)For more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.
A Brilliant Way To Automate Ad Sales
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) show you how Josh Spector automated thousands of dollars in ad sales each month for his newsletter, For the Interested. You’ll also learn about a creative new business model called “Sponsorware,” and how you can use it to make money from your Google drive.
Cool Stuff Mentioned In The Show
You can find Josh Spector on Twitter and check out his newsletter here Here’s his ad sale page and the ecomm store he uses to manage inventory GIRLBOSS – The book Tim mentioned about the founder of Nasty Gal Sam Parr’s approach to interviewing bankers This piece breaks down Caleb Porzio’s $100k+ sponsorware journey You can find Caleb on Twitter to keep up on his other cool projectsFor more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.
How to Make Thousands On A 1k Person Email List
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about how media veteran Lexi Grant landed her first 1k subscribers, then earned thousands from that list. The guys are also both working on product launches, and take you behind the scenes to talk about self doubt, idea validation, and how to allocate your energy across projects as a creator.
Cool Stuff Mentioned In The Show
SoberNation Staging Site Elon Musk SpaceX Documentary (Return to Space) Mark Zuckerberg’s interview with Tim Ferriss Descript (the last amazing piece of software Ethan has used) My First Million: Why it’s crazy to go for the olympics Ethan’s Twitter thread on anxiety Steph Smith, author of Doing Content Right and Doing Time Right Steph’s test tweet (which led to the launch of her first book) A detailed breakdown of Steph’s idea validation and launch process Best Self Co Case study on how Brümate grew to $100m+ in 5 years The Penny Hoarder and The Write Life Lexi Grant’s new company, They Got Acquired Lexi’s idea sharing on Kern.al and Indie Hackers Made In America by Bill Bryson Our episode on how Nathan Barry grew from $1.5k MRR to $100k+ through personal outreachFor more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.
Ed Latimore: How To Make Time Work For You
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) sat down with writer, internet entrepreneur, and heavyweight boxer Ed Latimore (@EdLatimore) to discuss the art of building an audience, making money online, maturing as an entrepreneur, and the most effective way to meet entrepreneurs you admire.
Cool Stuff Mentioned In The Show
Ed Latimore’s Twitter, Blog, and Newsletter Ed’s Twitter Growth Engine Course Package Paul Graham’s article On Cities and AmbitionFor more great insights, check out…
Copyblogger Academy, where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world. Trends, where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.
Behind The Scenes
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) take you behind the scenes for a real-time look at the re-launch of Tim’s brand, Sober Nation. Learn about opportunities in the lead-gen industry, how to price ad products, SEO from a pro, and more.
Cool Stuff Mentioned In The Show
Our episode on Substack’s new app Sober Nation Johnny Robinson (The Squeegee God) SEM Rush (use this to analyze your SEO and find niches you can compete on) SimilarWeb (use this to research your competitors’ traffic) Lexi Grant, former exec at The Penny Hoarder, built and sold The Write Life They Got AcquiredFor more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.
Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.

The Choice to Be Remarkable
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about how to stand out. They look at unforgettable portfolios of copywriters, and break down the ideas you can use to make your own website or product stand out.
Cool Stuff Mentioned In The Show
Here’s the tweet we discuss about how some people can imagine things in full color Joe Colman’s portfolio with the slider Jon Ryder’s portfolio Full Stop New Paragraph Trevor Joplin’s portfolio Her Story Tim Ferriss’ recent interview with Mark Zuckerberg Trends research on the growing birdwatching market (discount info below)For more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.
Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them… Use code BOATDRINKS for the best discount available.

What is the secret to writing high-performing content online?
For more great insights, check out…
Copyblogger Academy - https://my.copyblogger.com/?utm_sourc..., where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.
Trends - https://trends.co/?utm_source=copyblo..., where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.

Did Substack Nuke Your Email List?
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk through the recent launch of Substack’s new reading app, how it affects Substack writers, and what you can do to protect yourself and keep growing your business.
IMPORTANT: As mentioned in the show, we looked deeper into Substack’s new functionality, and it appears writers DO still get access to the email addresses of new subscribers who sign up via the app. That’s a big deal, and very pro-writer on Substack’s part. However, our warnings still stand about building an audience on a centralized platform.
Cool Stuff Mentioned In The Show
Substack’s announcement Tim’s article about the new app Ethan’s GPT3 Moby Dick article Codie Sanchez’s Website Mr. Beast on Joe Rogan Ross Simmons on Twitter ReforgeFor more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.
Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.

On Storytelling And Conflict
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about the conflict unfolding in Ukraine, and how storytelling is and always has been a keystone element in wars of all sorts – with stories from John Steinbeck to Martin Luther King Jr.
The guys also talk about direct response writing, how it can be leveraged to support worthwhile causes, and some of 2020’s most brilliant ad campaigns.
Links From The Show
The copywriter who makes $300k/yr Pompliano – Bitcoin Influencer Martin Luther King Jr.’s Stride Toward Freedom Sober NationJohn Steinbeck Books:
Travels with Charley Once There Was a War Bombs Away2021 D&AD Direct Marketing Awards
Diessel’s Enjoy Before Returning Campaign Danish Crown’s brilliant bacon adFor more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.
Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.

How ConvertKit Went From $1.5k to $100k MMR in 12 Months
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk through the 10-step process Nathan Barry used to grow ConvertKit to $100k MMR after sales had stalled early on.
Once you understand it, you can use this process in your own business. It will help you attract more customers, understand their needs better, and ultimately, build products that scale your income.
Along the way, the guys add insights and stories from their own experience to help drive each point home.
Cool Stuff Mentioned In The Show
Here’s the link to Nathan Barry’s Twitter threadFor more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.
Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them

How to Build Referral Programs + The “Outlier Algorithm"
Are you planning a referral program to grow your audience? There’s a strategy to make it work.
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about lessons learned from the godfather of referral programs, Louis Nicholls.
Nicholls is the co-founder of SparkLoop*, the app that powers 7 of the 10 largest newsletter referral programs in the world. It’s been used by major players like Tim Ferriss and James Clear to grow their audiences, and building it has given Nicholls unique insight into what does and doesn’t work in referral marketing.
Tune in to learn:
How big your audience should be before starting a referral program What kinds of engagement and conversion rates you can expect to see The psychology behind referral programs and how to target your “whales” How to choose prizes that work economically and more…The guys also dig into an interesting new framework called the “Outlier Algorithm” which can help you identify and pursue rare, high-value skills throughout your career.
(*Disclosure: Tim invested in SparkLoop back in the day)
Links to Cool Stuff Mentioned In The Show
SparkLoop Aleyda Solis’ SEO FOMO Newsletter Brennan Dunn’s Create and Sell Newsletter Michael Simmons’ piece on the “Outlier Algorithm”For more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.
Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.

Khe Hy: Do you need help learning to say “no” in your work-life?
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk to the “Oprah for millennials,” Khe Hy about the skill of saying no, and how to build a high-performance remote startup team while surfing every day and raising a family.
Khe is the founder of Rad Reads, a media business that started as a newsletter and has branched out into courses and consulting. His flagship product, Supercharge Your Productivity, helps students escape low-pay tasks, and teaches the skills of value-driven, high-leverage, “$10k Work.”
His team also offers B2B consulting, teaching companies the systems and tools needed to run effective remote teams. You can find him on Twitter @khemaridh
Cool Stuff Mentioned In The Show:
Why I’m Giving Up On SolopreneurshipFor more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.
Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.

Using Paid Advertising, Giveaways, and Influencers to Grow Your Business
Last week, we talked about growing your audience without paid advertising. However, we also talked about the value of having a budget and using that budget to grow.
In this week's episode Tim (@timstodz) and Ethan (@damn_ethan) give some of their favorite examples of successful paid media and Ethan breaks down the frameworks of how it all works.
Don't forget to leave us a rating and subscribe to the show.

How to Build an Email List Without Paid Marketing
On this week's episode, @timstodz and @damn_ethan talk about an interesting Twitter thread that was written and published by Alex Garcia. Both Tim and Ethan had some really interesting insights to this thread, and they added as much value as possible to teach you ow to build an email list and grow your audience without breaking the bank.

How to Get Clients, Close Deals, and Get Contracts Signed
In this episode, @timstodz and @damn_ethan go deep into the strategies and tactics needed for generating new business and signing new clients.
So much of online marketing is spent on getting attention. But what happens when you get people to your website? Then what? If you're not converting your traffic into sales, then what's the point?
In this episode, we go through the specific scripts, closing lines, and sales strategies that will get you more clients and help you close more deals.

Starting From Nothing: How To Get To $10,000 A Month

Creator Coins: The Risks, the Rewards and the Possibilities
In this week's episode, @timstodz and @damn_ethan deep dive into creator coins. What are they? How can they help creators monetize businesses? And what are the risks involved?
It's tough to say where creator coins will end up. It's likely we will see creator coins (and other web3 innovations) become a more intrical part of the creator economy.
But what are the downsides?
We go in depth and cover all the angles in this week's podcast. Enjoy. :)

The Truth About the "Creator Economy: A Copyblogger Experiment"

Jay Clouse: How Creativity is Your Secret Weapon for Success
In today’s episode, we speak with the founder of Creative Elements, Jay Clouse.
Jay is a writer, a podcaster. and a community manager.
Jay’s podcast, Creative Elements, explores how remarkable creators found creative independence. Through narrative interviews, Jay dives into the nitty-gritty of how the world's best creators make a living from their art and creativity.
In this episode, we talk about how Jay works with entrepreneurs and how he uses creativity as a secret weapon that gives them a distinct advantage.
We also go back and forth in a brainstorming session to try and find a title for one of my products, which was a fun exercise.
Lastly, we talk about Jay’s framework for managing a successful membership site. Jay is the manager of the Smart Passive Income membership, and his advice to me was so helpful that I immediately took advantage and applied it to our own membership site, Copyblogger Pro.
I loved this chat and I know you will too. Please help me welcome Jay Clouse.

Welcome to the Soaring Twenties with Thomas Bevan
In this week’s episode, I speak with @Thomas Bevan.
Thomas is a writer and a crypto enthusiast. He writes a weekly column on The Commonplace.
So much of the crypto world is built around hype, FOMO, and excitement. Yet, much is unknown about how crypto will impact our world and our digital economies.
Thomas writes a weekly article speculating what he thinks may happen, and how these changes are going to affect those of us who live in the creator economy.
Thomas makes a great comparison of this decade to the “roaring twenties.” There are many similarities.
In the roaring twenties (by that I mean the 1920’s) the United States was on the back end of the Spanish flu pandemic and was on the tail end of World War I. As a partial result, we found ourselves in a rebellious new decade where art, finances, and capital was permeating the entire society.
In our conversation, Thomas and I speak about the similarities, and how crypto could lead to a similar decade, which he calls “The Soaring Twenties.”
History doesn’t repeat itself, but it does rhyme.
Please enjoy this wide-ranging conversation with Thomas Bevan.

Pat Walls: Using SEO to Build Starter Story into a Worldwide Brand
In today’s episode, we speak with Pat Walls, the founder of Starter Story.
Story story has huge huge success over the last few years, and Pat credits most of that success to good SEO that leverages user-generated content. Pat’s brand and his method of creating his business are one of a kind.
One of the things I love about Pat is that he is a scrappy entrepreneur. In this episode, we talk a lot about the mistakes he has made along the way, the experiments he has done, and the lessons he has learned.
We also talk about how he has built a team of employees and also contractors that fulfill the roles needed at the time.
Finally, we finish the conversation talking about Pats revenue models. It was really cool to listen to the evolution of the business and to learn about the trial and error process that Pat leaned into that ultimately generates the most money and delivers the most value.
Pat was a great guest and I’m happy we got to talk.
Now please help me welcome, Pat Walls.

How to Use Leverage to Grow Your Business at Massive Scale with Eric Jorgenson
A few months ago, I stumbled across the work of Eric Jorgenson. Eric had recently published his best-selling book, entitled “The Almanac of Naval Ravikant.
In his book, Eric breaks down and articulately conceptualizes the business concepts of leverage, which were introduced to him by a very popular Twitter thread, written by Naval Ravikant.
Leverage is a word that gets thrown around a lot, but how do you actually define this concept? More importantly, how do you use leverage to generate massive scale in your business?
These days, it’s not uncommon for a one-person business to generate a million dollars of revenue. It’s not uncommon for billion-dollar companies to only have 10-15 employees. How is this possible?
In this episode, Eric gives us an in-depth master class on leverage. In addition, we went through some of the specific modules in his course, and he gave us a behind-the-scenes look at the material he teaches. It’s a special privilege given to you as a member of the Copyblogger community.
Eric is great. He’s generous, kind, and easy to talk to.
Check out his course at https://www.ejorgenson.com/leverage. The link to his course is in the show notes of the podcast, which is found anywhere you listen to podcasts.
I’m excited for you to listen to this episode. Please help me welcome, Eric Jorgenson.

How Curiosity and a Low Point in Life Helped Create a Global Podcast with Bilal Zaidi
It’s easy to feel “on top of the world” when things are going well in life. Inevitably, we all come across challenges and hardships. My guest today, used his hardships as inspiration to create one of the most popular podcasts of the time.
Bilal Zaidi is the host of Creator Lab. Bilal interviews world-class entrepreneurs in hopes to learn the skills, tips, and strategies that he can apply to his own business.
Of of the things I like most about Bilal’s podcast is his curiosity. When Bilal interviews guests, you can truly feel the curiosity and eagerness to learn, which is why he has booked guests such as Gary Vaynerchuk, Daymond John, Erika Alexander, Feresteh Forough, Dru Riley, and more.
I loved this conversation. Bilal has a great personality and he was so generous with his experience and knowledge. You will level up by listening to this episode.
Please help me welcome, Bilal Zaidi.
You can learn more about Bilal at https://linktr.ee/creatorlabfm

How Crypto is Reshaping Content Entrepreneurship
Hey everyone. Welcome to the Copyblogger Podcast.
My name is Tim Stoddart, thank you so much for joining me.
This week’s episode is something different. Copyblogger has always been dedicated to helping you build a better business by creating better content. The internet provides us all with an even playing field in which to write articles, serve our audience, and build a great business.
But what happens when the fabric of the internet itself is changing. How do you adjust to such drastic changes, and stay ahead of the curve?
To get to the bottom of some of these questions, I invited Dror Poleg onto the episode. Dror writes a weekly newsletter at drorpoleg.com, and he writes about what the future of work will look like as blockchain, crypto currencies and NFT’s will becomes an integral part of how we interact with each other and make transactions.
In addition, Dror has some very interesting ideas on how products will be created and sold. For instance, now that anything can be tokenized, what is to stop entrepreneurs from selling services and products that are broken down to each level. What if you could write a sentence of copy, and be paid through an NFT?
What is gestures, or even good behavior can be rewarded through digital tokens on the blockchain?
It’s a fascinating topic, and I am so thrilled Dror took the time to speak with us. He’s a brilliant mind and I look forward to reading his newsletter every week.
As content marketers, it’s important we keep up with the times.
With that, please help me welcome Dror Poleg.

Rohan Gilkes: How to Build a 7 Figure Business by Going Local
Hello and welcome to the Copyblogger podcast.
My name is Tim Stoddart. Thank you so much for joining me.
Too often, young entrepreneurs jump headfirst into industries and markets that have cut throat competition. How many of you are dreaming of starting the next TikTok or the next Facebook? More often then not, the million dollar business idea is sitting right outside your front door, waiting to be discovered.
Local service businesses are the lifeblood of our economy, they are also the easiest and most opportunistic entry points for aspiring entrepreneurs.
In this episode, I sit down with successful entrepreneur, Rohan Gilkes, and we go in depth on the tactics and strategies you need to start building your local business right now.
Rohan got his start by building a multi million dollar cleaning business. Now, he helps other entrepreneurs build local service business by teaching them the model he has used over and over again.
In addition, Rohan has stepped out of the local market to create a SaaS company, of which he exited with partners.
In this conversation, Rohan and I talk about where the opportunities are in the local markets, why this is the best place to start, and how these small industries have such tremendous upside.
Rohan was a great guest, and I loved our conversation. You will learn so much from this interview.
Please help me welcome my new friend, Rohan Gilkes.

Anne-Laure Le Cunff: How Great Writing Helped Build a Thriving Community Business
Hey everyone. Welcome to the Copyblogger Podcast.
My name is Tim Stoddart (@timstodz), thank you so much for joining me.
Today is an exciting day. After a year of hiatus, I am starting the Copyblogger podcast back up. We've had an exciting year with the launch of Copyblogger Pro. Our online business community is thriving and the results our members are seeing has been a priority.
In addition, we launched Digital Commerce Partners, which is an industry leading content and SEO agency, dedicated to help entrepreneurs market their products and make more money. Things are in full swing, and the time has come to bring back our podcast.
The Copyblogger podcast is returning with a familiar format. I will be interviewing the worlds most successful online entrepreneurs, and dissecting the tricks, habits and processes that has helped them establish profitable online businesses.
Each episode of the Copyblogger Podcast will be published on YouTube.
It's an exciting time for online entrepreneurship, and I can't be more excited about this week's guest.
My guest this week is Anne-Laure Le Cunff. She's the founder of Ness Labs, which is an online platform and dedicated to helping you build a lab for your mind with neuroscience-based content and conversations.
In this episode, Anne-Laure and I speak about her writing process and why she thinks Ness labs has been so successful.
We talk about her plans to grow an in person community, and why building her newsletter has been one of the best business choices she has made.
Anne-Laure is intelligent and honest. I had a great time speaking with her. She gives so many tips and pointers to help you become a better writer, a better marketer, and help you grow a bigger more profitable business.
With that, please help me welcome, Anne-Laure Le Cunff.

Why Building the Right Team Is So Critical, with Aurélien Amacker of Systeme.io
Founder of Systeme.io, Aurélien Amacker, spoke with host Darrell Vesterfelt about his early life as a struggling blogger and digital marketer, his first $500K product launch, and mistakes he’s learned from along the way to online success.
Aurelian Amacker spent over a year, tens of thousands of euros, and lots of blood, sweat, and tears before he found the right formula (and team) for his popular software as a service, now used by thousands of customers to launch and run their own online businesses.
In this episode, Darrell and Aurelian discussed: The tools Aurélien used to build a list of over 10,000 email subscribers for his first product launch (and why it was so stressful) Why he chose to move away from the “Product Launch Formula” 3 questions to ask yourself before taking a big financial gamble Why building the right team from the start is so important And much more! The Show Notes Systeme.io Aurélien Amacker on Twitter Darrell on Twitter
Twitter's Secret Game-Changer, Google Image SEO, Pandemic Pivots, and Sound Affiliate Advice
Hosts Darrell and Tim dig into the ins-and-outs of the much-anticipated return of My.Copyblogger, geek-out on recent chatter in the world of content marketing, and answer more of your online marketing questions.
This week’s content marketing roundup includes news on the leak about Twitter’s secretive subscription service, how Google Images plans to utilize more data to drive search traffic, the reality of "pandemic fatigue" for content marketers, and the guys answered your question about how to start to monetize an audience.
In this episode, Darrell and Tim also talked about: The return of Copyblogger’s membership program and all the specs The value of Twitter for content marketers and its bright future How Google Images may become a search referral source via SEO The great COVID-19 conference cancellation spree and staying flexible in tough times And where to start when you’re ready to monetize your platform The Show Notes ConvertKit — Audience Building for Creators Drop Your Questions Here: Copyblogger.com/ask Join The My.Copyblogger Waitlist, and Be the First to Know! Twitter Stock Jumps on Potential Subscription Platforms Google Creates a New Way to Drive Traffic Via Image Search Darrell on Twitter Tim on Twitter
The 'Awesomeness' Factor, a Renaissance for Curated Newsletters, and the Right Content Frequency
Learn how to sign up for the waitlist to My.Copyblogger and a free content marketing workshop with Sonia Simone! This week hosts Darrell and Tim also nerd out on SEO, newsletters, the future of online marketing, and answer more of your questions.
Recent chatter in the world of content marketing includes why “awesomeness” is now a Google ranking factor, the bright future for content marketers, and the guys answered your question about how frequently to publish content to your blog.
In this episode, Darrell and Tim also talked about: A teaser for the return of My.Copyblogger and … The Key to Marketing or Selling Anything Why building something of value for your audience is (still) so important The power of curated newsletters for content marketers And finding the sweet spots for your content, schedule, and promotion balance The Show Notes ConvertKit — Audience Building for Creators Drop Your Questions Here: Copyblogger.com/ask Join The My.Copyblogger Waitlist, And Be The First To Know! The Key to Marketing or Selling Anything — A Free workshop with Sonia Simone:Date: July 8,2020
Time: 3 p.m. Central Time
Duration: 60 minutes
Cost: FREE! What 20 years of Google algorithm updates say about what SEOs should focus on next — SearchEngineLand.com MorningBrew.com/marketing — Newsletter Darrell on Twitter Tim on Twitter

Shopify vs Amazon, Busting the Myth of Success, and the Right Way to Use Medium
This week hosts Darrell and Tim teased a powerful new platform for content creators, current happenings in online marketing, and answer more of your questions.
Recent chatter in the world of content marketing includes the launch of ConvertKit’s upcoming ecommerce solution (ConvertKit Commerce), Shopify’s big play, why success isn’t linear, and the guys answered your question about how to use Medium for content marketing.
In this episode, Darrell and Tim also talked about: Why ConvertKit’s latest tool will make life easier for digital marketers (and ruffle some competitor’s feathers) Shopify’s plans to take on Amazon How to build resiliency on the path to success Why the journey is the destination And the right way to use Medium to drive traffic The Show Notes ConvertKit — Audience Building for Creators Drop Your Questions Here: Copyblogger.com/ask Copyblogger.com/Content-Marketing ConvertKit Commerce waitlist Shopify Goes after Amazon with New WalMart Deal — Axios 7 Unusual Signs on the Path to a Breakthrough — Stefanie Flaxman Consistency Will Take You Further, podcast episode with Matt Ragland Darrell on Twitter Tim on Twitter
Consent-Based Email, Economic Trends for Ecommerce, and SEO for Service Businesses
Hosts Darrell Vesterfelt and Tim Stoddart return to announce the release of their new monster content marketing guide, discuss recent developments in online marketing, and to answer more of your questions.
Darrell and Tim discussed an intriguing new “consent-based” email solution, economic trends for ecommerce retail and info products, and answered your question about SEO for service businesses.
In this episode, Darrell and Tim also talked about: Why content marketing looks so different from 10 years ago How to fight off spammers who have turned your inbox into a dumpster fire The pros and cons of recent online privacy and email marketing practices A primer in writing great content for localized services And why good SEO is a combo of common sense and answering people’s questions The Show Notes ConvertKit — Audience Building for Creators Drop Your Questions Here: Copyblogger.com/ask Copyblogger.com/Content-Marketing Copyblogger’s SEO Masterclass Hey email tool (by Basecamp) Record jump in retail sales sends stocks higher, but Fed chief warns economic recovery remains uncertain — The Washington Post Ahrefs SEMRush Darrell on Twitter Tim on Twitter
SMS vs Email, How to Leverage Social Media (the Right Way), and the Content Tipping Point
Copyblogger partners Darrell Vesterfelt and Tim Stoddart are back with a big thank you, more content marketing news, and to answer more of your questions.
Darrell and Tim discussed upcoming master-classes, current developments in online marketing, and answered a question about how to keep going when you’ve built your email list but can’t seem to sell them anything.
In this episode, Darrell and Tim also talked about: Is SMS marketing giving email a run for its money? Why building your online business on your own platform is (still) so important How to think about Facebook and Google in your marketing strategy A simple tool for publishing your paid newsletter Why patience, consistency, and good writing are all keys to selling online And the only hack you’ll ever need The Show Notes ConvertKit — Audience Building for Creators Drop Your Questions Here Register here for our Live Q&A on Thurs. 06/18/2020 Copyblogger.com/Education Text messaging is the most effective marketing channel most retail brands aren’t using Facebook Adds Wikipedia Knowledge Boxes in Search Results Digital Sharecropping: The Most Dangerous Threat to Your Content Marketing Strategy Substack Consistency Will Take You Further — Ep with Matt Ragland Endure long enough to get noticed | Nathan Barry Darrell on Twitter Tim on Twitter
Amazon Slashes Affiliate Rates and How to Create Content During a Crisis
Copyblogger partners Darrell Vesterfelt and Tim Stoddart return with a new sound to kick off the fresh format of the show and tease what’s in store for the community.
Darrell and Tim discussed the upcoming re-launch of an old favorite, current events in content marketing, and answered some of your burning questions.
In this episode, Darrell and Tim also talked about: How Copyblogger is changing up their podcast format A recap on what the community has learned in recent master classes The big reveal for the new My.Copyblogger community and how to get on the wait list How Amazon proved to be the just another ecommerce “bully” Why building your business and email list on your terms (and platform) is so important How YouTube plans to crack down on viral misinformation And why empathy is the most important tool you can use right now The Show Notes ConvertKit — Audience Building for Creators Drop Your Questions Here: Copyblogger.com/ask Amazon slashes commission rates for program that gives publishers a cut of sales — CNBC Expanding fact checks on YouTube to the United States Darrell on Twitter Tim on Twitter
Rand Fishkin on the Future of Content Marketing
The cofounder and CEO of SparkToro, Rand Fishkin, took a timeout to speak with host Darrell Vesterfelt about his current mission to help content creators reach the right audiences (without wasting money), how to create empathetic content during a pandemic, and why you need help amplifying your message.
Rand Fishkin is the co-founder of SparkToro, and previously co-founder of Moz and Inbound.org. He’s also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World.
In this episode, Darrell and Rand discussed:
How digital marketers can utilize Rand’s latest amplification tools Why you (still) need to think of your business or brand as a media organization first The larger goal of building an audience that knows, likes, and trusts you A sea change in how to think about the future of content marketing And much more!The Show Notes
SparkToro Want Your Content to Succeed? Make it Resonate with the Right Audience (no, not that one). How to Use Your First Ten SparkToro Searches Rand Fishkin on Twitter Darrell on Twitter
How to Get (and Keep) Clients in Uncertain Times, Featuring Leah Neaderthal
The sales coach and founder of Smart Gets Paid, Leah Neaderthal, returned to talk with host Darrell Vesterfelt about how to mentally and practically approach your business in these trying and uncertain times (and why you might not need to “pivot”).
In this week’s conversation, Darrell and Leah go into more in-depth strategies to “… master business development,” and keep those critical clients happy during times when everyone has a heightened sense of anxiety and fear.
In this episode, Darrell and Leah discussed: How Leah started her own business … right on the heels of a recession The two most important marketing tools to laser-focus right now Why your clients need “painkillers, not vitamins” How you should view your pipeline and client’s buying behaviors Why it’s more important than ever to be visible and valuable Creative solutions for making yourself the safest option How to provide a sense of stability for your clients (past, present, and future) And much more! The Show Notes Smart Gets Paid Leah Neaderthal on LinkedIn Darrell on Twitter
The Advantage of Email Marketing, Featuring Nathan Barry of ConvertKit
ConvertKit founder and CEO, Nathan Barry, returned to the podcast this week and joined host Darrell Vesterfelt to talk about how he got his start, the competitive advantage of email marketing, and the future of email.
Nathan Barry founded his company to help founders, creators, and digital marketers serve their audiences better with email … and earn a living doing it.
ConvertKit is an “email marketing company for creators” that offers its users powerful segmentation and automation tools without a lot of resources to implement.
In this week’s episode, Darrell and Nathan dig into email marketing from beginner to advanced, including:
Nathan’s early views on digital marketing and why his core values haven’t changed How to build your audience (the right way) Why “Teach everything you know,” and “Work in public,” are still Nathan’s mottos The right time to build a product or sell something to your email list Why email is still the central hub for building your business And best practices for cleaning your list The Show Notes Copyblogger.com Nathan’s Website Nathan on Twitter ConverKit The Future Belongs to Creators [Podcast] Resources Mentioned: Article: The ladders of wealth creation: a step-by-step roadmap to building wealth Article: Endure long enough to get noticed Article: Be Everywhere: Building a Profitable BRAND by Thinking Outside the Blog by Pat Flynn Darrell on Twitter Tim on Twitter
How to Write Content That Resonates, Featuring Stefanie Flaxman
Copyblogger’s Editor-in-Chief, Stefanie Flaxman, joined host Darrell Vesterfelt this week to talk about translating the traffic that comes to your website and how to create compelling content to keep them there.
Stef is a professional writer and editor who manages the editorial calendar for Copyblogger.com, where she helps publish one of “… the most popular [and influential] content marketing and writing blog[s]…,” for a very large audience of online writers and entrepreneurs.
In this week’s conversation, Darrell and Stefanie dig into her mission to help create content that persuades, converts, and helps fellow online marketers stand out from the competition.
In this episode, Darrell and Stefanie talked about:
How to get started creating compelling content that resonates with your audience Why understanding your customer is the foundation for attracting and keeping their attention How to return to a younger version of yourself to build empathy The secrets for beating content writer’s block and lifting your content to the next level Why your writing needs to be clear, detailed, and written with a specific person in mind The counterintuitive methods for writing hyper-specific content And much more! The Show Notes Copyblogger.com Free Workshop — How to Transform Your Writing into Content That Gets Shared Meticulously Edit Your Own Writing: The Traffic Light Revision Technique Attract Better Clients and Customers with the ‘Chuckle Point’ Technique Why Content Marketers Need Editors Darrell on Twitter Tim on Twitter
How to Conquer Your Fear of Selling, with Leah Neaderthal
The founder of Smart Gets Paid and sales coach for women entrepreneurs, Leah Neaderthal, joined host Darrell Vesterfelt this week to talk about strategies to “… master business development and land higher-paying consulting clients.”
In this week’s conversation, Darrell and Leah dig into her unique methodology, the how of selling, and untangling the myths of doing effective client work.
In this episode, Darrell and Leah talked about:
How Leah overcame introversion and her fears of selling The “signed” methodology she discovered from reading 65 books related to the sales process Why you need to understand the fundamentals of your sales pipeline How to talk about what you do as a value proposition Why asking smarter questions is at the heart of closing The difference between good clients and bad clients Why recognizing commitment bias can save you time and money And much more! The Show Notes Copyblogger.com Smart Gets Paid Leah Neaderthal on LinkedIn Darrell on Twitter Tim on Twitter
How to Build Remarkable Products to Grow Your Business, with Ramit Sethi
This week on The Copyblogger Podcast, Tim Stoddart had the opportunity to speak with entrepreneur, New York Times bestselling author, and founder of iwillteachyoutoberich.com, Ramit Sethi.
In this week’s conversation, Tim and Ramit dig into tricks for great copywriting, going for “big wins” to move the needle in your life and business, and product development that serves your audience better.
In this episode, Tim and Ramit talked about:
How Ramit defines a “rich life” and the origins of the concept of “big wins” $3 questions vs. $30,000 questions The myth of shrinking attention spans and the value of long-form copy Why you need to challenge your own assumptions about the best channels for your business Suggestions on how to get started And much more! The Show Notes Copyblogger.com iwillteachyoutoberich.com How to Write Emails that Get Opened with Ramit Sethi The Briefcase Technique Earnable – iwt.com/earn Ramit on Twitter Ramit on Instagram Darrell on Twitter Tim on Twitter
What You Should Talk about on Your Podcast, with Tara McMullin
Welcome back to The Copyblogger Podcast, and this week Darrell Vesterfelt speaks with podcasting expert Tara McMullin about the ins and outs of podcast production for content marketers.
In this week’s conversation, Darrell and Tara dive into what you should be talking about on your podcast, and how you can use content strategy to drive business growth.
In this episode, Darrell and Tara talked about:
How Tara got into podcasting The importance of pivoting for podcasters How to decide what content resonates most with your audience Why you need to start your podcast content strategy with the right questions How to use your value proposition to determine the premise of your show Why the positioning of your podcast is so critical to discovery Suggestions to overcome analysis paralysis And much, much more! The Show Notes Copyblogger.com Tara’s Website Tara on twitter Tara’s Podcast Get Tara’s “Podcast Premise Worksheet” at Yellow House Media “The Elements of Value” – Harvard Business Review Darrell on Twitter Tim on Twitter
How to Win at Search in 2020
This week, Copyblogger partners Darrell Vesterfelt and Tim Stoddart returned to talk about the importance and opportunities of SEO for today’s content marketers.
In this conversation, Darrell and Tim get back-to-basics to discuss the power behind search for businesses.
In this episode, Darrell and Tim talked about:
Why it’s a mistake to ignore the basics of SEO The importance of establishing yourself as an authority How to set yourself apart from your competition through positioning Tools that any good SEO needs to utilize 3 fundamental things you can do to make Google love your website Commonly undervalued strategies for building your backlink profile Keys to proper site and content structure for optimal SEO Location-based search and Google My Business for beginners And a teaser for a free SEO workshop by Copyblogger The Show Notes Copyblogger.com Darrell on Twitter Tim on Twitter Free SEO Workshop Backlinks Article Tools Mentioned: Google Analytics Google Search Console Google My Business SEM Rush (7-day Pro Trial) Ahrefs Yoast
How to Turn Pro as a Freelance Writer
Darrell had the opportunity to interview guest Ed Gandia — from High-Income Business Writing — on what it takes to go pro as a freelancer.
In this conversation, Ed talks about the power of copywriting, clear goals, pain points and strategies for freelancers, and why he created a coaching business to “help writers … earn more in less time doing work they love for better clients.”
In this episode, Darrell and Ed talked about:
How Ed transitioned to a full-time freelance copywriter (with no writing background) The moment he narrowed down to his target market and the rapid change that followed What your prospects really want to know about you Short-term vs long-term mindset, and building a freelance career that you love Why “hope” is not a professional strategy Proven strategies for building recurring income and clients Why luck is a myth, and why you should never trade your time for money And much more … The Show Notes Copyblogger.com High-Income Business Writing High-Income Business Writing Podcast Follow Ed On Twitter Darrell on Twitter Tim on Twitter Darrell on Tim’s Podcast
How You Talk to People Matters: Marketing Segmentation and Personalization, with Brennan Dunn of RightMessage
Darrell interviews Brennan Dunn, the founder of the popular online course Double Your Freelancing Rate, and the software RightMessage.
In this conversation, Brennan talks about how we naturally use segmentation and personalization in our everyday lives, and how we can use simple tools to create a better connection and build trust with our audience.
In this episode, Darrell and Brennan talked about:
How Brennan got his start as an online entrepreneur Why you may not be doing as much segmentation and personalization as you need to be How vertical and horizontal tweaks to your funnel can help you build a better relationship with your list Why RightMessage is like MadLibs for your email marketing The staggering difference personalized content can make for your brand Tips and tricks on how and where to get started Why personalization is so much more than email And more … The Show Notes Copyblogger.com Follow Brennan On Twitter Read Brennan’s Blog Take Brennan’s Courses at Double Your Freelancing Sign-up for Right Message Why You Shouldn’t Use Tags To SegmentOther Tools We Talked About:
Sign-up for ConvertKit Typeform Darrell on Twitter Tim on Twitter Darrell on Tim’s Podcast
Podcasting Still Matters, with Pat Flynn from Smart Passive Income
In this episode, Darrell talks with Pat Flynn from Smart Passive Income about why it’s not too late to start a podcast, and why it’s one of his favorite content marketing platforms.
These days it seems like everyone has a podcast, but there are some pretty staggering stats that show podcasting is just as viable for connecting with an audience as it ever has been.
In this episode, Darrell and Pat talked about:
How Pat got his start in podcasting, and why Why its not too late to start a podcast The reason you don’t need to break the bank or get in the weeds launching your show Why podcast production gets easier by the minute The power of storytelling and teaching in content production How Pat’s podcast strategy has changed over the years and the 20% rule he uses An examination of Super Fans and their importance for your business And a defense of self-publishing The Show Notes Copyblogger.com Pat’s Website Follow Pat on Twitter Pat’s YouTube Channel Pat’s Podcast (Smart Passive Income) Pat’s Podcast (Ask Pat) Pat’s Course, Power Up Podcasting Darrell on Twitter Tim on Twitter
The New Look Copyblogger in 2020
Copyblogger partners Darrell Vesterfelt and Tim Stoddart use this episode to talk more specifically about the new content marketing plan for 2020.
Darrell and Tim also also share strategies from behind the scenes.
In this episode, Darrell and Tim talked about:
How Copyblogger is restructuring its content and how Why traditional content marketing distribution is outdated The renewed importance of “series-style” content Why user experience and serving your audience is still priority #1 Tips, tricks, and the technical side of strategic SEO How a couple of dynamite pieces of content can completely change your inbound traffic Why 90% of your content will never be seen (and how to change that) Successful examples of modern content strategy, and a teaser for the new Copyblogger member opportunity The Show Notes ConvertKit Blog SmartPassiveIncome.com Darrell on Twitter Tim on Twitter Darrell on Tim’s Podcast Copyblogger.com
New Year, New Copyblogger

The Self-Reliant Entrepreneur, with John Jantsch
