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Cosmetics with Vishesh Allahabadi

Cosmetics with Vishesh Allahabadi

By Vishesh Allahabadi

A Podcast by Vishesh Allahabadi for everything related to Cosmetics.

Note: Views expressed are speaker's own and are NOT medical advice. Listener's discretion advised.
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Creating a brand for GenZ and exploring Metaverse

Cosmetics with Vishesh AllahabadiMay 25, 2023

00:00
34:21
Creating a brand for GenZ and exploring Metaverse

Creating a brand for GenZ and exploring Metaverse

Join us on an exciting journey into the world of GenZ branding and the immersive realm of the Metaverse in this captivating podcast episode. Our special guest, Mrs. Dipali Mathur, the visionary founder of the groundbreaking brand Super Smelly, shares her insights, experiences, and remarkable success story.


In this episode, we delve into the dynamic landscape of GenZ consumer behavior and how Super Smelly has effectively tapped into the preferences and aspirations of this influential generation. Mrs. Mathur provides invaluable expertise on building a brand that resonates with GenZ, including their desire for authenticity, sustainability, and social responsibility.


But our exploration doesn't stop there. We venture into the exhilarating realm of the Metaverse, an interconnected virtual space that is revolutionizing the way we interact, socialize, and experience the world. Mrs. Mathur offers her unique perspective on the Metaverse and its immense potential for brands to connect with their audiences in innovative and immersive ways.


Throughout the episode, we uncover the strategic decisions, challenges, and creative solutions behind Super Smelly's rise to prominence as a GenZ-focused brand. Mrs. Mathur's passion for empowering young individuals shines through as she discusses the importance of inclusivity, self-expression, and digital engagement within the Metaverse.


Whether you're an entrepreneur, marketer, or simply intrigued by the fascinating world of GenZ and the Metaverse, this podcast episode promises to inspire and inform. Tune in to gain valuable insights, expert advice, and a glimpse into the future of branding and digital experiences in the ever-evolving landscape of youth culture.


Don't miss this thought-provoking conversation with Mrs. Dipali Mathur, as we unlock the secrets behind Super Smelly's success and unravel the possibilities awaiting brands in the Metaverse.

Connect with Dipali & Super Smelly Here:

Linkedin

Super Smelly Website

Super Smelly Metaverse Store

May 25, 202334:21
Direct Selling and Cosmetics - Mr. Jitendra Dagar (DARJUV9)
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Japanese Beauty with Mr. Steve Bidinger (Skai Beauty)

Japanese Beauty with Mr. Steve Bidinger (Skai Beauty)

Japanese Beauty with Mr. Steve Bidinger (Skai Beauty) 

Steve Bidinger is an experienced American executive with 32 years of experience in the cosmetics industry, including working with the Chanel group in France and the Revlon group in the United States. He has lived in Japan for over 27 years and has extensive experience working with major and niche brands, startups, and brand/product creation in Asia, Europe, and the US. Currently, he is building Skai Beauty, a D2C beauty brand with a focus on clean beauty and sustainability. 

Previously, he has worked in services and corporate finance, with experience as an interim COO for an advertising agency, as a corporate finance manager doing IPOs and M&A for a billionaire investor, as a senior consultant & auditor for a Big 8 firm, and as an analyst for a commercial bank and an industrial gas firm.

In addition, he holds an MBA from Harvard Business School, a BS in Accounting from Boston University, and was a certified CPA.

Connect with Steve on LinkedIn


Follow us on

Instagram: @cosmeticswithvishesh

Youtube: Subscribe Here


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Note: Views expressed are my own and are NOT medical advise. Listener's discretion advised.

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@cosmeticswithvishesh

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