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Creative Capes

Creative Capes

By Future London Academy

Listen to relaxed conversations with inspiring creatives and innovators from around the world. Hear their stories, mistakes they have made on the way and opinions on what's going on in the industry. Get inspired!
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John Maeda, Microsoft’s VP of Design And AI Shares His Leadership Secrets

Creative CapesDec 03, 2023

00:00
01:03:38
John Maeda, Microsoft’s VP of Design And AI Shares His Leadership Secrets

John Maeda, Microsoft’s VP of Design And AI Shares His Leadership Secrets

How can creative leaders thrive? And how does AI come into play? John Maeda is here to answer your pressing questions.

In our first episode of Creative Legends, the series where we talk to creative industry icons, we interviewed Microsoft’s VP of Design and AI. He shared his lessons on how to be a great leader, become an excellent communicator and navigate design in the age of AI. 



𝗔𝗕𝗢𝗨𝗧 𝗝𝗢𝗛𝗡

John Maeda is a world-renowned artist, computer scientist, educator and investor currently serving as VP of Design and Artificial Intelligence at Microsoft. John is a TED speaker, industry influencer and author of books The Laws of Simplicity, Creative Code, and Redesigning Leadership. He was called the “Steve Jobs of academia” by Forbes and named one of the "75 most influential people of the 21st century" by Esquire.

For more than a decade, John has worked to integrate technology, education and the arts into a 21st-century synthesis of creativity and innovation. He taught media arts and sciences at MIT for 12 years and served as the Associate Director of Research at MIT Media Lab.

He is the first-ever recipient of the White House’s National Design Award for algorithmically-generated visualisations informed by data and AI.


For more leadership insights check our Executive Programme For Design Leaders.

Learn more: https://fla.wiki/3R7M8Dr

Dec 03, 202301:03:38
R/GA's Global Chief Creative Officer on how to achieve a C-level design role

R/GA's Global Chief Creative Officer on how to achieve a C-level design role

In our last episode of this Design Leadership series, we talked to Tiffany Rolfe, Mom & Global Chief Creative Officer at R/GA. Tiffany shared insights on how to stay relevant in an ever-changing industry, fight imposter syndrome, step out of your comfort zone, get to a C-level position as a Creative and the skills you need to become a successful Chief Creative Officer while also being a parent. Tiffany leads a team of over 200 cross-disciplinary designers, thinkers and makers that create work at the intersection of storytelling and technology. R/GA’s clients include Nike, Verizon, Samsung, Airbnb, Slack, ESPN, and Instagram.  

For more leadership insights check our Executive Programme For Design Leaders.  Learn more 👉 https://bit.ly/3wXJox1

Dec 22, 202201:09:36
How to Lead the Advertising Industry with Saatchi & Saatchi's Chief Creative Officer
Dec 21, 202201:16:25
Meta’s first Chief Creative Officer on what he learned from working with Barack Obama and on the connection between business and design.
Dec 15, 202201:07:09
Global Chief Creative Officer at BCW Global on the main qualities of a design leader

Global Chief Creative Officer at BCW Global on the main qualities of a design leader

In our second episode of Design Leadership webinars, we talked to the wonderful Fede Garcia, Global Chief Creative Officer at PR agency BCW Global. Fede shared insights on how to motivate teams to create bold ideas, what is the future of advertising, how cancel culture influenced creativity, what it means to be creative and what are the main qualities of a good leader.

For more leadership insights check our Executive Programme For Design Leaders. Learn more 👉 https://bit.ly/3wXJox1

Chapters

  1. Welcome to our Design Leadership webinar
  2. Social Media, Creativity and Impostor syndrome
  3. The infinite game
  4. Brand marketing: promoting yourself and the brand on Social media
  5. Creative career: from Creative Director to Chief Creative Officer
  6. What does a Chief Creative Officer do?
  7. How to build a creative culture, empower bold ideas and creativity
  8. How to prove the value of creativity and design, taking the risk
  9. Balancing high-quality work and mental health
  10. Self-awareness, happiness, and enjoying life / how to become happy in life
  11. Future of advertising: Transmedia storytelling
  12. Power of emotions in creativity
  13. Q&A - Qualities of a good leader
  14. What is the difference between being creative and being a creative
  15. Who can become a good leader?
  16. Creativity VS Business
  17. How to sell ideas and be a confident leader
  18. Being a quick learner and having the growth mindset
  19. Time management skills and workload prioritisation
  20. Is resilience important?
  21. Creating a vision
Dec 06, 202201:25:12
Chief Creative Officer at Mejuri on how to scale brands and design teams
Nov 30, 202201:11:44
Business Psychologist Sinead Keenan on The Skills Future Business Leaders Need to Have
Sep 29, 202157:47
Asana On Creative Operations For Agencies
Aug 31, 202156:55
Ragged Edge On 14 Years of Growing from its Mistakes
Aug 02, 202152:50
Illo TV on Illustration in Branding and Picking the Right Business Partner
Jul 26, 202151:41
Dixon Baxi on Starting and Running Your Own Branding Agency
Jul 20, 202156:09
Steve ‘Buzz' Pearce on The Power of Design in Business
Jun 25, 202101:01:38
Lovework Studio on Why Ugly Logos are a Good Thing
Jun 25, 202146:07
Guy Duncan, CTO of Tide: How to Reduce Work Stress and Prioritise Your Time as a C-level Executive
May 19, 202101:04:19
Huge Inc. On Why Creative Leaders Make Great Business Leaders
May 06, 202151:02
Zaha Hadid Architects on Bauhaus, Design Leadership and Why Creatives Should Question Everything
Apr 27, 202156:20
Superframe on How to Use Trends and Foresight in your Business Strategy
Feb 19, 202101:04:04
Reed Words on Copywriting, Tone of Voice and Branding with Words

Reed Words on Copywriting, Tone of Voice and Branding with Words

In a Design Hotline edition of the Creative Capes Podcast, we sat down with Mike Reed and Sam Russell of Reed Words – chatting about all things brand language, played some quick-fire, brand writing games and answered our special guests' burning questions on brand writing and language.   Mike and Sam are also curated our Building A Brand Language course –  learn how to write for brands consistently and with impact 💥 more info here 👉 https://bit.ly/3jHJByN

Feb 12, 202101:06:28
Tendril On Building Creative Partnerships
Nov 25, 202054:28
Base Design On Taking Creative Risks

Base Design On Taking Creative Risks

On episode 15 of the Creative Capes Podcast, we had so much fun speaking to Thierry Brunfaut, Founding Partner and Creative Director of Base Design  - an international network of studios based in Brussels, New York, Geneva and Melbourne. Thierry shares how he set up Base Design 30 years ago - as well as the risks he took, and everything he learnt along the way. If you want to see Ekaterina's and Thierry's faces, head over to our Youtube Channel @futurelondonacademy

Thierry is also one of our experts on our Creative Business Masterclasses 👉 Learn how to run and scale your design business 

Nov 19, 202052:23
JKR On How To Create An Effective Brand Strategy
Nov 06, 202056:55
Dropbox On Authentic Leadership
Oct 30, 202055:58
Mars Inc. on Scaling Design Thinking
Oct 22, 202001:05:03
intO on De-Westernising Research
Oct 14, 202039:05
Wolff Olins on Design Leadership and Dyslexia
Oct 08, 202051:07
Anyways Creative On How Collaboration Is Key
Jul 24, 202050:25
BUCK On How To Learn Anything You Want
Jul 03, 202053:39
Wolff Olins Founder Michael Wolff Telling Stories

Wolff Olins Founder Michael Wolff Telling Stories

From how he got his first clients, the importance of branding, founding Wolff Olins and stories about his time in the army – British graphic design legend Michael Wolff reveals details about his past never heard before in this first episode of 'Michael Wolff Telling Stories'.

Aug 22, 201940:25
Jonny Burch on How To Progress In Your Design Career!

Jonny Burch on How To Progress In Your Design Career!

We visited the founder of Progression Jonny Burch to all talk about career progression and design. We spoke about how to find a founder with the same values as you, what skills you need to be a design manager and what Jonny wishes he knew about career progression before working at Deliveroo! 

Aug 08, 201928:52
DeepMind - Design Functionality over Beauty

DeepMind - Design Functionality over Beauty

We sat down with Dem Gerolemou at DeepMind - an AI research company that joined Google in 2014. In 2016 Deepmind Health was launched to explore how advanced technologies can support clinicians in providing patients the care they need quickly and efficiently. We discussed ethics and empathy in relation to AI technology in healthcare, how Dem approaches his role as a User Interface Designer, and how much he benefitted from being a mentor.

Jul 05, 201941:34
Depop: Gen Z and Millennials – What's The Key Difference?

Depop: Gen Z and Millennials – What's The Key Difference?

We sat down with Ilaria Squicciarini from Depop – a social marketplace where over 13M people go to buy, sell and discover unique items. Their mission is to empower fashion creatives, offering them with a platform that celebrates their individuality. We talked about changes in customers’ behaviour in the past years, how Gen Z use technology and how they create campaigns that go viral.

Jun 20, 201901:06:06
John Lewis On Innovation Catalysts, Alpha State & Change!

John Lewis On Innovation Catalysts, Alpha State & Change!

We sit down with Hilary Lovie, Commercial Innovation Manager at John Lewis & Partners. We talked about how to drive innovation within a big organisation, what role innovation catalysts play in this transformation and how to get your brain into the alpha state!

Mar 28, 201940:57
Service Design For Horses, Future Proofing Yourself and Making Up a Brief!

Service Design For Horses, Future Proofing Yourself and Making Up a Brief!

 We sit down with Liz LeBlanc, Associate Head of Design at Livework, the oldest service design in the world. We talked about the service design process, how to manage a studio and how to future proof yourself. 

Mar 14, 201942:13
Why Startups Fail, Hiring a COO & The Best Marketing Channels!

Why Startups Fail, Hiring a COO & The Best Marketing Channels!

We sat down with Dharmesh Raithatha, Product Partner at Forward Partners and talked about how to acquire your first customers, hire people, go from Pre-Seed to Series A and how to test your MVP.

Feb 13, 201901:06:25