Reel Talk: The Customer Insights Show
By Voxpopme
Christoph and his guests share valuable information to help you understand your customers better, discuss customer insights, and discuss how to use data to make better customer-centric decisions.
We publish weekly podcast episodes here and also livestream at youtube.com/c/Voxpopme
The show is presented to you by Voxpopme, the leader in video surveys. Learn more about video feedback here: bit.ly/36aqmZg
Thanks for listening.
Reel Talk: The Customer Insights ShowApr 27, 2021
124: Why a Connected Insights Team Can Propel Your Business to Success - a chat with Ryan Jenkins
Teammates can become isolated nowadays, and that's a problem for companies that try to drive results with their customer insights.
Author Ryan Jenkins joins us on this live recording of "Reel Talk: The Customer Insights Show" to discuss how leaders can ensure insights teams stay connected and drive the best possible results together.
Join us and grab a copy of Ryan's book "Connectable" here: https://lnkd.in/gfDxBMAt
Read next:
From the start: The Essential Guide to Building a Market Research Team https://site.voxpopme.com/building-a-market-research-team/
Unlocking Consumer Insight Trends: Analysis and Making Sense of It https://site.voxpopme.com/consumer-insight-trends/
Revolutionize Your Brand for More Customer Centricity with Centralized Data https://site.voxpopme.com/centralized-data/
123: Get Ahead of the Competition with a Customer-Led Strategy: Here's How! A chat with Georgiana Laudi
Georgiana Laudi returns to the show to discuss her new book “Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue.”
Let’s find out what is a customer-led strategy and how you implement it.
Grab a copy of the book here: https://amzn.to/3NElC4w
Related content:
What goes into implementing product-led growth strategies? https://site.voxpopme.com/product-led-growth/
How to use the Jobs to be Done framework https://site.voxpopme.com/jobs-to-be-done/
How to develop continuous discovery habits https://site.voxpopme.com/how-to-develop-continuous-discovery-habits/
122: Goodbye Inefficiencies: Shortening the process with consumer insights - a chat with Karen Kraft of Johnsonville
Creating what consumers actually want and doing so in a timely manner is more important than ever. But how do we say goodbye to inefficiencies and shorten the product development cycle with the help of consumer insights?
To dive into that topic, I'm joined by Karen Kraft, associate director of consumer insights and analytics at Johnsonville.
Join us for this episode of our market research podcast "Reel Talk: The Customer Insights Show."
Connect with Karen here: https://www.linkedin.com/in/karen-kraft-5b038610/
Other content mentioned:
What’s new product innovation and how does it happen?
How to run advertising testing for better campaigns
The importance of genuine relationships to understand customers
121: The Power of Empathy: Why Researchers Must Embrace it! A chat with Reggie Murphy of Zendesk
We discussed the empathy gap before on “Reel Talk.” And it’s good to know that empathy can be in short supply, but how do we close the gap and become an empathetic researcher?
To discuss that topic, we are joined by Reggie Murphy, senior director, UX research at Zendesk, who has been an empathetic researcher for two decades.
120: Realizing the Importance of Customer-Centricity to the Bottom Line - a chat with Diane Haluszka of PVH
Being customer-centric can be easier said than done, but it’s possible when companies stick with it as a strategy and mindset.
Diane Haluszka of PVH has been at the forefront of customer-centricity and has kept the customer journey top of mind in her work.
Let’s talk about that on this live episode of the market research podcast "Reel Talk: The Customer Insights Show."
Connect with Diane: https://www.linkedin.com/in/dianehaluszka/
Read next:
119: How Consumer Insights Drives Strategy at MANSCAPED - a chat with Monica Aguilo
Consumer insights are most powerful when they are used to drive decisions and strategy for a brand, which is exactly what MANSCAPED is doing to understand its customer.
How the company trims those insights to make decisions is something we’ll get the down low on from Monica Aguilo, who leads consumer insights, strategy, and social impact at MANSCAPED.
How Voxpopme power users get the most out of this qualitative research software
118: Building a market research team to drive customer loyalty - a chat with Greg Ambrose
Who doesn’t want customer loyalty? Of course, we all want customers to love our products, stay with us, and be positive brand promoters. This episode discusses how the right market research strategies and teams can help drive loyalty.
Jenn Mancusi is joined by Greg Ambrose, a Toronto-based strategy, loyalty, and research professional, to discuss the topic.
Join us. Connect with Greg here: https://www.linkedin.com/in/gregambrosecpx/
More relevant content you don't want to miss:
Make the right business decisions with actionable insights
117: Know your customers: Creating a product roadmap through insights - a chat with Steven Snell
All products must evolve, and brands can stay ahead of the curve by creating useful product roadmaps based on customer insights.
But what are the best practices for doing that, and how can companies use insights to make the right decisions? To discuss the topic, Jennifer Mancusi is joined by Steven Snell, Principal Survey Methodologist at Goldman Sach.
Join us and connect with Steven here: https://www.linkedin.com/in/steven-snell/
More market research content:
Master the Art of Proper Data Quality in Research
Guaranteed Customer Connection: 17 ways to understand your customer
Explore customer understanding through online research communities
116: Let’s fix this: The Solution to the Data Quality Problem - a chat with Vignesh Krishnan of Research Defender
Data quality issues distract us from truly understanding what matters - our customers. So the data quality problem is worth fixing.
To discuss that topic, Jennifer Mancusi (Vogel) is joined by Vignesh Krishnan, CEO of Research Defender.
Join us and check out Research Defender here: https://lnkd.in/gxBeTFji
"Reel Talk" is presented by Voxpopme, the leader in conversational insights. Learn more here: http://voxpopme.com
Don't miss these episodes:
Do you follow these steps to ensure data quality in research?
Industry-leading qualitative tech platform Voxpopme acquires research ops platform HubUX
Finding the right participants for your quant and qual studies
115: Gain a Competitive Edge with Advanced Research Methods - a chat with Laura Eddy of Realtor.com
The research industry certainly has evolved and continues to evolve. So does consumer behavior, and one way to stay connected to the consumer is to use advanced research methods.
To discuss this topic, Jennifer Mancusi is joined by Laura Eddy, VP of Research and Insights at Realtor.com, who has led teams to implement advanced research methods.
Join us and for more insights content and to learn about conversational insights visit http://voxpopme.com
114: Unlocking Greater Sales Powered by Customer Insights - a chat with Brett Townsend of Quester
Insights are most powerful when they help us bring value to our customers, which also shows up in sales and renewed sales. Quester’s SVP of Strategy, Brett Townsend, joins Jennifer Mancusi (Vogel) on this episode to discuss the topic.
Join us for this episode of the market research podcast "Reel Talk: The Customer Insights Show."
"Reel Talk" is presented to you by Voxpopme, the leader in conversational insights. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
Connect with Brett: https://www.linkedin.com/in/brettrtownsend/
Episodes to listen to next:
113: Why Transformative Brands are the Future of Customer Connection
Let's talk about the impact transformative brands have and how companies go about creating them. To discuss that topic, Jennifer Mancusi welcomes back to “Reel Talk” Emmanuel Probst, Senior Vice President - Brand Health Tracking, at Ipsos, and author of “Assemblage: The Art and Science of Brand Transformation.”
Join us and grab a copy of Emmanuel's book here: https://lnkd.in/ghC2J8AX
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
112: Unlock Your Path to Transformative Success with a Culture of Clarity
To truly drive transformation through your company, it’s essential to have the right culture, including being clear about what needs to be done, what customers value, and where the company can stand out from the competition. To discuss that topic, Jenn Mancusi is joined by Dennis Devlin and Jeff Jones, authors of “Three Wise Monkeys.”
Join us and grab a copy of the book here: https://www.amazon.com/Three-Wise-Monkeys-Culture-transformative-ebook/dp/B0B6QDGMVR/ref=sr_1_4?crid=1J82HZI6K7QYC&keywords=three+wise+monkeys+book&qid=1677864088&sprefix=three+wise+monkeys+book%2Caps%2C131&sr=8-4
Don't miss these episodes:
What role does foresight play in the future of market research?
111: Achieving Perspective on the Human Experience Through Holistic Insights
At the end of the day, customers, consumers, users, and whatever else you call them, are humans!
So does understanding the entire HUMAN experience help companies to be better partners to consumers?
And how do we conduct this human-centric approach of holistic insights? To discuss the topic, Jennifer Mancusi is joined by Nikki Lavoie, an ESOMAR council member, and global insights leader.
Connect with Nikki here: https://www.linkedin.com/in/nikkilavoie/
Don't miss these episodes:
110: Is your research team a strategic partner in the business? A chat with Jill Burnett
The topics of proactive research and insights teams being strategic partners to the rest of the company are important. But how can insights teams be strategic partners? Let’s find out.
Global insights leader Jill Burnett joins us on this episode of "Reel Talk: The Customer Insights Show."
Connect with Jill here: https://www.linkedin.com/in/jill-burnett-65346214/
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
109: TLDR: In case you missed what the experts told us about customer insights
After Year 2 of “Reel Talk: The Customer Insights Show”, we analyzed all episodes of 2022 to see what the topics were that are top of mind for insights leaders.
We ran all content through the Voxpopme software to get a quick analysis of what themes were constant and what our expert guests said about them. We’ll share the results on this livestream with Jennifer Mancusi (Vogel) and Andy Barraclough.
Join us and feel free to check out Voxpopme.com for your own analysis.
Listen to our most popular podcast episodes:
108: Are you measuring audience engagement correctly? A chat with Pedro Almeida
How do we measure audience engagement in media correctly and most accurately? To discuss the topic, Jennifer Mancusi is joined by Pedro Almeida, Founder and CEO at MindProber.
We discuss:
What actually is audience engagement?
Why does audience engagement matter in media?
What are some examples of audience engagement?
And more...
Join us.
Learn more about Pedro's company here: https://lnkd.in/gemT2WnE
Related episodes to listen to:
How to do audience research on social media and the web - feat. Rand Fishkin
Exploring the evolution of digital insights
Creating a good customer experience - a chat with Lonnie Mayne
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
107: Why aren’t people buying my product? - a chat with Sherwette Mansour
At times, we might wonder: Why aren’t consumers buying this product? As far as we know, it’s a great product, and people sounded excited about it.
To discuss that topic and hear some tips on understanding consumer behavior, Jennifer Vogel is joined by Sherwette Mansour, author of “Why no one is buying your product” and senior manager of customer experience and business design at EY.
Join us for this live episode of the market research podcast "Reel Talk: The Customer Insights Show."
Grab a copy of Sherwette's book here: https://lnkd.in/g2gzcmdE
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
106: Interviewing an AI human: Does AI in research have a place?
In this interview, Jennifer Vogel will interview an AI-created human to give us the details on AI in research. I asked my questions in the Open AI platform, and the AI gave us answers which Synthesia used to created this human-like expert that I'm interviewing on this episode.
Join me.
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
105: How can we fill 2023 with joy for more people?
Who doesn’t need more joy in their lives? To wrap up the year, Host Jennifer Vogel talks with Debby Schlesinger-Hellman, who is behind The Art and Science of Joy. She'll tell us about her new project and how it will help us have a year that is filled with joy.
Visit The Art and Science of Joy here: https://theartandscienceofjoy.com/
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
104: How to moderate a virtual focus group - a chat with Jamin Brazil
A couple of months ago, we shared on an episode that Voxpopme has acquired HubUX, and with that acquisition, it’s now easier than ever to run virtual focus groups. But what goes into moderating a virtual focus group, and what should be considered to make it a success?
To discuss that topic, Jamin Brazil, founder of HubUX and now managing director at Voxpopme, returns to this market research podcast.
We discuss:
- When should companies use virtual focus groups?
- What are moderating best practices?
- What goes into successful preparation?
- And more.
Join us.
Watch the "BRIght Ideas" episode on discussion guides that Jenn referenced on the episode here: https://www.youtube.com/watch?v=wjX7J0GLcv4
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
103: The role of insights in new product innovation - a chat with Marnie Steffe of Elida Beauty
Innovation can make or break a company's future, but what’s the role of insights teams in helping innovative products be successful?
To discuss the topic, Host Jennifer Vogel is joined by Marnie Steffe, Insights and Innovation Director at Elida Beauty and a valued member of the Voxpopme Advisory Board.
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
102: How to keep your research creative
One way to keep research interesting is by being creative when we roll it out. But how do we do that in practice, and are there - dare we say - creative ways to be more creative? To discuss the topic, Jennifer Vogel is joined by Daniel Berkal, SVP Research at The Palmerston Group.
Join us for this live episode of the "Reel Talk: The Customer Insights Show" podcast.
Learn more about Daniel's company here: https://lnkd.in/gxhG4vJG
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
101: Are you using research communities correctly? - a chat with Diane Hessan
Research communities can have advantages for brands trying to understand their customers better. To discuss that topic, Jennifer Vogel is joined by Diane Hessan, an award-winning entrepreneur, innovator, and founder of Communispace, now C Space, which was the first company to create online communities for market research way back in the year 2000.
Join us to learn more about research communities.
100: Industry-leading qualitative tech platform Voxpopme acquires research ops platform HubUX
Voxpopme, the world’s leading video feedback and analytics company, has entered into a definitive agreement to acquire HubUX.
Recognizing customer and market demand, Voxpopme and HubUX began partnering to offer the next generation of end-to-end qualitative solutions. Hearing the customer feedback and the value of these two platforms combined, it was clear this acquisition would help bring a completely new and necessary approach to qualitative to the market.
The two platforms bring together both live and unmoderated qualitative insights, offering the first all-in-one qualitative offering designed to merge empathy with agility in a way never before possible.
Customers can now:
- Have live conversations with consumers anywhere
- Launch unmoderated video surveys with consumers anywhere and on their time
- Rely on robust automated analytics
- Easily share highlights of findings
- Build custom micro-communities, or tap into our high-quality communities for rich response
- And more…
This episode shares even more. Join us and listen in.
Read the news release on the acquisition and try Voxpopme solutions now at this link: https://site.voxpopme.com/news/industry-leading-qualitative-tech-platform-voxpopme-acquires-research-ops-platform-hubux/
99: Do you follow these steps to ensure data quality in research? A chat with Lisa Wilding-Brown of InnovateMR
Lisa Wilding-Brown, CEO at InnovateMR and an ESOMAR Council Member, joins Jenn Mancusi on this episode to discuss the topic of data quality. Join us.
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
98: What to do with incomplete surveys? A chat with Karine Pepin
Sometimes people don’t finish surveys for one reason or another, but what can and should we do when that happens?
Jennifer Mancusi is joined by Karine Pepin, Head of Quant at 2CV, to discuss the topic.
Join us for this live podcast episode to get the answers to:
What incompletions are the most common?
Why do they happen?
Are there strategies to minimize incompletions?
And more...
Read more about the topic here: http://site.voxpopme.com/what-to-do-with-incomplete-survey-responses
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
97: How to run a product-led growth strategy - with Wes Bush
Wes Bush, CEO at ProductLed and author of “Product-led growth: How to build a product that sells itself,” joins Jennifer Vogel on this episode to discuss what goes into a product-led growth strategy.
Join us and check out his book here: https://lnkd.in/g-kXPM_H
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
96: How to develop continuous discovery habits - with Teresa Torres
Creating what customers want is certainly something all of us are after, but how do we create the habits to continuously understand what works, what doesn’t, and what if we are wrong?
Host Jennifer Vogel discusses the topic with Teresa Torres, author of the No. 1 best-seller “Continuous Discovery Habits" on this live podcast episode of the "Reel Talk: The Customer Insights Show."
Join us and grab a copy of Teresa's book here: https://lnkd.in/eYFkM2Wq
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
95: How to recession-proof your business - a chat with Will Wu of West Monroe
We are seeing the headlines of a recession, mass layoffs, and changing customer trends, but how can companies weather a recession and move forward successfully? In this episode, host Jennifer Vogel is joined by Will Wu, managing partner - high-tech and software - at West Monroe - the national digital services firm, to discuss the topic. Join us.
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
94: How an NFL franchise took command of fan feedback - a chat with Jason Wright of the Washington Commanders
Fans of professional football have opinions about the sport, their teams, and everything related to the fan experience.
To discuss how to get the most out of fan feedback, Jennifer Vogel is joined by Washington Commanders President Jason Wright.
Jason reached out to fans for specific feedback before the season and is often seen talking with fans at games and other Commanders' events. Join us for this live podcast episode to hear Jason's story.
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
93: How can you create better customer experiences - a chat with CX leader Colin Shaw
Colin Shaw, a global influencer in customer experience and marketing; and founder and CEO of Beyond Philosophy. Colin joins host Jenn Vogel to cover a host of topics, including:
- Survey responses
- How to listen better to customers
- What is important to customers
- And more...
Join us and check out Colin's company here: https://beyondphilosophy.com/
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
92: Why your mom is not going to give you actionable insights
Asking the wrong questions of consumers can lead us down the wrong path. People try to please others, so we can’t just ask questions like “do you like my idea?”
To discuss that topic and how we can do better, Jennifer Vogel is joined by Rob Fitzpatrick, author of “The Mom Test” on this episode.
Join us and check out Rob's book here: https://lnkd.in/gn8Z58Su
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
91: Presenting data in research in a way that makes sense
Getting actionable insights is one crucial strategy; presenting them in a way that engages our stakeholders and drives business decisions is another.
So what should we consider when presenting data in research that drives action?
Host Jennifer Vogel is joined by Brad Dancer, SVP, Insights & Data Analytics at WWE, to discuss the topic. Join us.
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
90: Bringing the sizzle for your product innovation and getting steakholder buy-in
As we’ve discussed before, product innovation is critical to get right, and insights are crucial in bringing innovation to market - at all stages. No pressure. In today’s episode, Jenn Vogel is grilling Jason Alleger, senior director of consumer insights & strategy at Traeger, on how we can get product innovation right.
They cover:
- How do you know if a product is innovative?
- What goes into creating an innovative product?
- What are some examples of innovative products?
- How do we share findings and ideas for innovative products internally?
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
89: What is Natural Language Processing?
MR tech can help us improve workflows, increase the speed of projects and even help us understand consumers at scale.
One way to do that is by using Natural Language Processing. But what is it, how does it work, and what do we need to be aware of?
To discuss the topic, Voxpopme Founder and CTO Andrew Barraclough returns to “Reel Talk.”
Join us for this conversation.
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
88: How to drive business impact through proactive research and foresight - a chat with Kyle Papanikolas of McDonald's
We’ve heard guests talk about being proactive, getting ahead of trends, and integrating foresight into their market research strategy. But, what does it mean to do proactive research, how do companies start, and how does it help the business? Jenn Vogel is joined by Kyle Papanikolas, global insights senior director at McDonald's, to discuss that topic.
Join us.
Don't miss these episodes:
Is your research team a strategic partner in the business? A chat with Jill Burnett
Interviewing an AI human: Does AI in research have a place?
Presenting data in research in a way that makes sense
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
87: Solving complex business problems with customer insights
Many of us are trying to solve complex business problems, but how can we get the answers to solutions quicker, and how do we ensure we make the right decisions? To discuss the topic, Jennifer Vogel is joined by Wall Street Journal bestselling author and Vice President of customer and market insights at Salesforce - Karen Mangia.
Join us.
Learn more about Karen: https://successwithless.net/
86: How to humanize business
We talk about human insights a lot to help us humanize business. But what does it mean to humanize business, and how do we do that?
To discuss the topic, Jenn Vogel is joined by Lonnie Mayne, author of “Red Shoes Living” and executive chairman of Voxpopme.
Join us and grab a copy of Lonnie's book here: https://lonniemayne.com/
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
85: Why Americans don’t trust the polls and how to fix them
On this episode of "Reel Talk: The Customer Insights Show," Jennifer Vogel is joined by John Geraci, president at Crux Research and author of “POLL-ARIZED: Why Americans Don’t Trust the Polls and How to Fix Them Before It’s Too Late.”
Join us for this discussion and grab a copy of John's book here: https://lnkd.in/gygyJmGw
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
84: How Ohio University teaches consumers insights and analytics
You’ve heard some of our guests before that they just kind of fall into market research roles and others mentioned their educational paths. In this live recording of "Reel Talk: The Customer Insights Show," we focus on the educational road to research and find out how college students get ready to work in insights.
To discuss the topic, Jennifer Vogel is joined by Jacob Hiler, director of the Center for Consumer Research & Analytics at Ohio University.
Enjoy the episode.
83: How to use Jobs to Be Done to make progress
On this episode of "Reel Talk: The Customer Insights Show," we are talking about Jobs to be Done - a topic that has come up here and there on many episodes. So in this episode, let’s discuss that subject a bit more in-depth.
Host Jennifer Vogel is joined by Stephen Wunker - author of “Jobs to Be Done: A Roadmap for Customer-Centered Innovation" to get our questions about Jobs to be Done answered.
Join us and check out Stephen's book here: https://lnkd.in/gS_ryv9h
82: Why is product positioning so hard anyway?
In this episode of "Reel Talk: The Customer Insights Show," we are talking about positioning.
- Why is it so hard
- How can we get it right
- How do we know we are done with it?
To discuss that topic, Jennifer Vogel is joined by April Dunford, founder of Ambient Strategy and author of “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.”
Join us and check out April's book here: https://lnkd.in/gZpZzqyi
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
81: Unleashing the power of your brand to influence customer decisions
Jennifer Vogel talks with the co-author of the new book “Influencing Shopper Decisions: Unleash the Power of Your Brand to Win Customers” Rebecca Brooks.
Rebecca is the Founder and CEO of market research consultancy Alter Agents. She says that “shopper promiscuity is on the rise, but market researchers are struggling to find insights. They are trapped in a framework defined by Brand Narcissism.”
Join us for this live conversation.
Check out the book here: https://lnkd.in/gWT32TFK
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
80: Why you shouldn’t start with YOUR why
In this episode of “Reel Talk: The Customer Insights Show,” we talk about why not to start with YOUR why. Certainly, many people are quoting Simon Sinek when it comes to knowing your company’s why for being in business.
But there might be another way to think about the why. Author and marketing expert Mark Schaefer says “Please. Let’s not start with your ‘why.’” He’s here to tell us about that.
Read his article on the topic here: https://lnkd.in/gDSkQ92K
79: Will my marketing really fail if I don’t talk to consumers?
Host Jenn Vogel talks to a content thought leader who tweeted “How to fail at marketing: Decide to know what your audience wants without talking to them.” I couldn’t agree more. Ashley Cummings is a content expert that writes content for eCommerce and marketing and advertising and is joining me on today’s episode.
They discuss:
- What prompted Ashley to send the tweet?
- Are companies really not talking to customers?
- How can companies have better conversations?
- And more...
Connect with Ashley here: https://www.ashleyrcummings.com/
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
78: How insights help us understand customer journey stages
In this episode of "Reel Talk: The Customer Insights Show," we discuss the role of insights to understand the different stages of the customer journey. That could include a strategy to democratize research across an organization and to share the results differently to drive better results.
To discuss that topic, Jennifer Mancusi is joined by Jorge Calvachi, a global thought leader, director of insights at La-Z-Boy, and member of the Voxpopme advisory board.
Join us for the discussion.
More episodes of interest:
How to conduct multicultural research
Proactive research and insights
Working with research communities
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
77: What's an actionable insight anyway? A chat with Barry Jennings
You have heard us talk about actionable insights from time to time on Reel Talk. But what are actionable insights exactly, how do we get them and how do we ensure actions are actually taken from them?
To discuss the topic, Jennifer Vogel is joined by Barry Jennings, Director, Cloud and Commercial Business Planning Insights at Microsoft, where he leads a team focused on delivering actionable insights that support Microsoft's commercial business units including Server, Data Platform, AI, Development Tools, Cloud and Enterprise Solutions. Barry is also a member of the Voxpopme Customer Advisory Board.
They cover:
- What is an actionable insight?
- How to actually work toward actionable insights.
- And more...
Join us for this live discussion.
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
76: How important should the Metaverse be to your brand?
Faith Popcorn, futurist to the Fortune 500, best-selling author, and renowned global speaker, joins host Jennifer Vogel to discuss the Metaverse, including:
How to think about it
Why brands should care
How to get started in the Metaverse
And more...
Read our article on what consumers are saying about the Metaverse: https://site.voxpopme.com/consumer-study-do-consumers-care-about-brands-being-in-the-metaverse/
Learn more about Faith: https://faithpopcorn.com/
75: The importance of agile qual in ad testing - a chat with Thomas Ware of Liberty Mutual Insurance
On this eisode of "Reel Talk: The Customer Insights Show," we discuss the role agile qualitative research plays in ad testing.
To discuss the topic, Jennifer Mancusi Vogel is joined by Thomas Ware, senior researcher at Liberty Mutual Insurance. Thomas recently won a Viddy for his ad-testing efforts. Congratulations and welcome to the show, Thomas.
Join us for the discussion.
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.