Reel Talk: The Customer Insights Show

Creating what consumers actually want and doing so in a timely manner is more important than ever. But how do we say goodbye to inefficiencies and shorten the product development cycle with the help of consumer insights? 
To dive into that topic, I'm joined by Karen Kraft, associate director of consumer insights and analytics at Johnsonville.
Join us for this episode of our market research podcast "Reel Talk: The Customer Insights Show."

Being customer-centric can be easier said than done, but it’s possible when companies stick with it as a strategy and mindset. 
Diane Haluszka of PVH has been at the forefront of customer-centricity and has kept the customer journey top of mind in her work. 
Let’s talk about that on this live episode of the market research podcast "Reel Talk: The Customer Insights Show."

Insights are most powerful when they help us bring value to our customers, which also shows up in sales and renewed sales. Quester’s SVP of Strategy, Brett Townsend, joins Jennifer Mancusi (Vogel) on this episode to discuss the topic.

Join us for this episode of the market research podcast "Reel Talk: The Customer Insights Show."

At the end of the day, customers, consumers, users, and whatever else you call them, are humans!

So does understanding the entire HUMAN experience help companies to be better partners to consumers?

And how do we conduct this human-centric approach of holistic insights? To discuss the topic, Jennifer Mancusi is joined by Nikki Lavoie, an ESOMAR council member, and global insights leader.

The topics of proactive research and insights teams being strategic partners to the rest of the company are important. But how can insights teams be strategic partners? Let’s find out.

Global insights leader Jill Burnett joins us on this episode of "Reel Talk: The Customer Insights Show."

In this interview, Jennifer Vogel will interview an AI-created human to give us the details on AI in research. I asked my questions in the Open AI platform, and the AI gave us answers which Synthesia used to created this human-like expert that I'm interviewing on this episode.

Join me.

Who doesn’t need more joy in their lives? To wrap up the year, Host Jennifer Vogel talks with Debby Schlesinger-Hellman, who is behind The Art and Science of Joy. She'll tell us about her new project and how it will help us have a year that is filled with joy.

Lisa Wilding-Brown, CEO at InnovateMR and an ESOMAR Council Member, joins Jenn Mancusi on this episode to discuss the topic of data quality.  Join us.

We are seeing the headlines of a recession, mass layoffs, and changing customer trends, but how can companies weather a recession and move forward successfully?  In this episode, host Jennifer Vogel is joined by Will Wu, managing partner - high-tech and software - at West Monroe - the national digital services firm, to discuss the topic.  Join us.

Fans of professional football have opinions about the sport, their teams, and everything related to the fan experience.  

To discuss how to get the most out of fan feedback, Jennifer Vogel is joined by Washington Commanders President Jason Wright.  

Jason reached out to fans for specific feedback before the season and is often seen talking with fans at games and other Commanders' events. Join us for this live podcast episode to hear Jason's story.

Colin Shaw, a global influencer in customer experience and marketing; and founder and CEO of Beyond Philosophy. Colin joins host Jenn Vogel to cover a host of topics, including:

Asking the wrong questions of consumers can lead us down the wrong path. People try to please others, so we can’t just ask questions like “do you like my idea?”  

To discuss that topic and how we can do better, Jennifer Vogel is joined by Rob Fitzpatrick, author of “The Mom Test” on this episode. 

Getting actionable insights is one crucial strategy; presenting them in a way that engages our stakeholders and drives business decisions is another. 

So what should we consider when presenting data in research that drives action?  

Host Jennifer Vogel is joined by Brad Dancer, SVP, Insights & Data Analytics at WWE, to discuss the topic.  Join us.

As we’ve discussed before, product innovation is critical to get right, and insights are crucial in bringing innovation to market - at all stages. No pressure. In today’s episode, Jenn Vogel is grilling Jason Alleger, senior director of consumer insights & strategy at Traeger, on how we can get product innovation right.

They cover:

MR tech can help us improve workflows, increase the speed of projects and even help us understand consumers at scale.

One way to do that is by using Natural Language Processing. But what is it, how does it work, and what do we need to be aware of?

To discuss the topic, Voxpopme Founder and CTO Andrew Barraclough returns to “Reel Talk.”

Join us for this conversation.

We’ve heard guests talk about being proactive, getting ahead of trends, and integrating foresight into their market research strategy.   But, what does it mean to do proactive research, how do companies start, and how does it help the business? Jenn Vogel is joined by Kyle Papanikolas, global insights senior director at McDonald's, to discuss that topic.

Join us.

Don't miss these episodes:

Many of us are trying to solve complex business problems, but how can we get the answers to solutions quicker, and how do we ensure we make the right decisions? To discuss the topic, Jennifer Vogel is joined by Wall Street Journal bestselling author and Vice President of customer and market insights at Salesforce - Karen Mangia.

Join us.

In this episode of "Reel Talk: The Customer Insights Show," we are talking about positioning. 

To discuss that topic, Jennifer Vogel is joined by April Dunford, founder of Ambient Strategy and author of “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.”  

Host Jenn Vogel talks to a content thought leader who tweeted “How to fail at marketing: Decide to know what your audience wants without talking to them.” I couldn’t agree more. Ashley Cummings is a content expert that writes content for eCommerce and marketing and advertising and is joining me on today’s episode.

They discuss:

In this episode of "Reel Talk: The Customer Insights Show," we discuss the role of insights to understand the different stages of the customer journey. That could include a strategy to democratize research across an organization and to share the results differently to drive better results.  

To discuss that topic, Jennifer Mancusi is joined by Jorge Calvachi, a global thought leader, director of insights at La-Z-Boy, and member of the Voxpopme advisory board. 

Join us for the discussion.

More episodes of interest:

You have heard us talk about actionable insights from time to time on Reel Talk. But what are actionable insights exactly, how do we get them and how do we ensure actions are actually taken from them? 

To discuss the topic, Jennifer Vogel is joined by Barry Jennings, Director, Cloud and Commercial Business Planning Insights at Microsoft, where he leads a team focused on delivering actionable insights that support Microsoft's commercial business units including Server, Data Platform, AI, Development Tools, Cloud and Enterprise Solutions. Barry is also a member of the Voxpopme Customer Advisory Board.

They cover:

Join us for this live discussion.

A few weeks ago, we talked with Zoe Dowling of Microsoft about building genuine relationships. Today, let's expand on that conversation, even more, to see how we can really make a difference by working with the right partners.

Host Jenn Mancusi is joined by Brianna Boyer, director of enablement at aytm, to dive into the subject.

Let’s talk about how we make sure to always stay curious - something that is especially important when it comes to understanding our customers. 

Host Jenn Vogel is joined by Meghan Lacy, director of enterprise expansion at Suzy, to dive into the topic.

They discuss: 

Author and customer service expert Marsha Collier joins Jennifer Vogel on this episode of "Reel Talk: The Customer Insights Show."  

They discuss: 

In this episode of "Reel Talk: The Customer Insights Show," Jennifer Vogel and Crystal Carter, head of SEO communications at Wix, talk about how companies can use consumer insights to create a better digital experience.

In this episode of "Reel Talk: The Customer Insights Show," Jennifer Mancusi and Hannah Shamji, a customer research consultant, talk about communicating results.   

Why that can be hard, but why it's necessary to communicate. As Hannah has said: "Crazy how useless all that customer research is if it's not in the hands of the people making decisions."  Let's find out how we can get it into their hands. Join us for this episode.

Nic Umana, global agile innovation leader at Mars, joins Jennifer Vogel on this episode to discuss agile innovation and how you can use this strategy to understand your customers better.

We discuss:
How to put structure around chaos
What is agile innovation?
The role of talking to customers in the process
And more...

Join us.

Why you need genuine relationships to understand customers  Zoe Dowling, Ph.D., principal research program manager at Microsoft, joins Jennifer Mancusi to discuss how we can and must build relationships - internally as well externally - to truly understand our customers.

Let's talk about how we can truly create a consumer-first mindset in our business, product, and marketing strategies.

To discuss that topic, Jennifer Vogel is joined by Jennifer Pembroke Johnson. 

Our guest is a global insight, innovation, and strategy leader with experience with category favorites in QSR + CPG - double cheeseburgers, minty chewing gum, and favorite ice cream treats. She loves leveraging macro trends and keeps up on what consumer behaviors are changing and why.

In this live episode of "Reel Talk: The Customer Insights Show," we discuss how to influence customers.

To discuss that topic, Jennifer Vogel is joined by Emmanuel Probst, senior vice president - brand health tracking, at Ipsos.

We discuss:

On this episode of "Reel Talk: The Customer Insights Show," we talk about bringing newer qual research methods into well-established companies. To discuss the topic, Jennifer Vogel is joined by Jo Munton, global insights senior manager at Avon.

We discuss:

How to use insights to compete with challenger brands
The role of technology
Insights in product launches
And more...

Join us.

In this episode of "Reel Talk," we discuss how to track a brand's health and what that even means. 

Jennifer Vogel is joined by Jay Lister, global consumer insights director at Reebok, to discuss the topic. At Reebok, she leads a team of researchers to provide actionable insights and champions a people-first approach for the brand. 

We discuss: 

In this episode, Jennifer Vogel and Voxpopme Vice President of Research Brian Monschein discuss the ever-evolving field of Do-It-Yourself market research.

They discuss:
How DIY market research has evolved
Barriers team face doing DIY market research well
How to pick the right DIY market research technology
And more.

After Year 1 of “Reel Talk: The Customer Insights Show,” we analyzed all episodes of 2021 to see what the topics were that are top of mind for insights leaders. We did that by running the episodes through the Voxpopme market research platform. 

Topics of the discussion with Jenn Vogel and Voxpopme CEO and Co-Founder Dave Carruthers include:

It's one thing to want to start or even start using new technology solutions. It's another to actually use technology to its fullest. In this livestream, we discuss:

What are teams struggling with when it comes to technology adoption?
How can we improve adoption of new tech?
What role does integration into the current MR tech stack play?
And more...

To discuss the topic, Jennifer Vogel is joined by Terrae Schroeder. Terrae is an industry leader utilizing the best and most progressive insights tools and methods. She applies academic concepts to real world business problems.

Let's talk about continuing education for researchers.

To dive into that topic, Jennifer Vogel is joined by the founder and editor of Insight Platforms, a knowledge hub for user research, consumer insights and data analytics and software solutions. Mike Stevens has been in the role for four years and is joining us on this episode of "Reel Talk."

We discuss:
Top skills for researchers
Where to focus your continuing education as a researcher
What are the best content formats to learn
And more...

Let's talk about how to use online panels in your qual and quant studies. To dive into the topic, Jennifer Vogel is joined by Voxpopme's Data Scientist and Community Manager Matthew Handegaard.

We discuss:

Join us. 

Let's talk about how we can create better surveys and ask better questions.

To dive into the topic, Jennifer Mancusi is joined by Annie Pettit, chief research officer, North America at E2E Research and author of “People aren’t robots: A practical guide to the psychology and technique of questionnaire design.”

Join us. We discuss:

In this episode, Jennifer Vogel chats with Nick Graham about how companies can use insights to be more innovative - innovative in a way that is useful to consumers.

Nick is the global head of insights and analytics at Mondelez International.

Join us for this episode.

Priscilla McKinney on this episode joins Jennifer Mancusi to discuss the topic. Priscilla is the CEO of Little Bird Marketing and works at the intersection of marketing, business and market research. She’s joining us to discuss how we can shape better stories and shorten the distance from consumer to maker.  Join us.

Making the best use of technology - especially market research technology - can make our lives so much easier. And help us drive results. In today's episode, Jennifer Vogel is joined by Raj Manocha, CEO at Methodify, to dive into that topic.

Join us.

On this "Reel Talk" episode, we want to talk about Gen Z. That’s the age group born between 1998 and 2016. Certainly that’s an age important to many brands.  But what are we missing about this generation? 

To find out, Jennifer Mancusi chats with Hana Ben-Shabat, author of the No. 1 new release in demography “Gen Z 360: Preparing for the Inevitable Change in Culture, Work, and Commerce.”  

Jennifer Vogel is joined by Reginé Gilbert, an usability and accessibility expert, to talk about accessibility in market research on this live recording of "Reel Talk: The Customer Insights Show."  

Join us. 

Three Voxpopme leaders discuss our second-consecutive No. 1 ranking for Qualitative Solution on the GRIT report. Join us.

Jennifer Mancusi chats with Kalil Vicioso, board member of Insights in Color, about the importance of multicultural research.

They discuss:
What is multicultural research
Why it's important
How to do multicultural research better
And much more....

Join us.

Many brands are being socially active or are considering it, but how do you know what to focus on? 

Jennifer Vogel chats with Maher Beltaifa of Faurecia on this live recording of "Reel Talk: The Customer Insights Show."

Maher won a Viddy this year for his video survey work to understand the future of communications and how people want to communicate in their cars.

Join us for this episode. 

Disruption mixes with large enterprises about as well as oil and water. But it doesn’t have to be that way. David S. Kidder (CEO of Bionic) has a unique perspective on how to innovate to meet customer needs that you need to know about.

Jenn Vogel interviewed David at the Virtual Insight Summit in 2021.

Consumer research has primarily been the task of the insights team for ages. But can it be done without an insights team? 

What does the future of our industry look like if more companies move in that direction? Lauren Stafford-Webb (CMO of SoFi) and Jean-Michel Hoffman (VP of Brand Marketing at SoFi) have thoughts on this subject to share.

Zappi President Ryan Barry interviewed Jennifer at the Virtual Insight Summit in 2021.

SaaS start-ups operate in a different world from big consumer brands, right? Maybe. But that doesn’t mean we can’t learn a thing or two from one of the biggest SaaS brands around. And there’s no one better to learn it from than David Cancel, CEO of Drift.

Zappi President Ryan Barry interviewed David at the Virtual Insight Summit in 2021.

We’ve all heard of Ring, the consumer security camera. Ring has seen huge growth in recent years, and you probably won’t be surprised to hear that a deep understanding of consumer needs is at the heart of that story. Mimi Swain, Ring’s CRO, sits right at the center of marketing, sales, and customer teams — so you know she has an interesting view of insights we can all learn from.

Jenn Vogel interviewed Mimi at the Virtual Insight Summit in 2021.

The consumer landscape is always changing. Even big, iconic brands must grow and evolve or risk getting left behind. But how do you maintain your established brands while taking advantage of new trends? As Global CMO of PepsiCo, Jennifer Saenz has a lot of experience growing a portfolio of brands. Let’s peek inside her brain!

Zappi President Ryan Barry interviewed Jennifer at the Virtual Insight Summit in 2021.

Offering good customer experiences across the company certainly is important. One way to do that is by building teams that work well together and make customer-centricity a priority. We want to talk about building teams that work and that can help us understand our customers and create great experiences for them.

We all want our businesses to grow. For that we need customers - and repeat customers for that matter. 

Understanding the customer is so important that we want to dive into that topic today with one of our 2021 Viddys Winners. Megan Kehr won the Video Hero Award this year for her work as an insights professional at PepsiCo.

We’ve all been in these situations where it’s hard to find data, leave alone turning it into insights that we can actually use to become more customer-centric.

How do we structure, house and work with data to get usable insights?   That’s a big question that we are diving into in today’s episode with a leader in the insights industry.  

Brenna Ivey, an experienced consumer insights and brand strategist, joined Jenn Vogel on today’s episode.  

Shep Hyken joins Jenn Vogel on this episode of Reel Talk: The Customer Insights Show. Shep is a customer service and experience expert, keynote speaker and NYT bestselling author. He helps companies deliver amazing customer service experiences. 

Eva Tsai, a marketing executive at Google, joins Jenn on this livestream of the Reel Talk: The Customer Insights Show. 

They discuss:

This episode discusses insights evolution and how having better insights can be a competitive advantage.

Jenn Vogel is joined on this episode by:

We sat down with Michelle Gansle, the global lead for insights transformation at Mars, to hear her recommendations for research during uncertain times in light of the COVID-19 pandemic.

At the Virtual Insight Summit, we connected with Cherie Leonard, the lead for Foresight & Sustainability Insights at Colgate-Palmolive, to talk about how Colgate’s research priorities have changed, and their approach to foresight and predictability for consumer understanding  during the COVID-19 pandemic.