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Reel Talk: The Customer Insights Show

Reel Talk: The Customer Insights Show

By Voxpopme

This is Reel Talk: The Customer Insights Show with Christoph Trappe.

Christoph and his guests share valuable information to help you understand your customers better, discuss customer insights, and discuss how to use data to make better customer-centric decisions.

We publish weekly podcast episodes here and also livestream at youtube.com/c/Voxpopme

The show is presented to you by Voxpopme, the leader in video surveys. Learn more about video feedback here: bit.ly/36aqmZg

Thanks for listening.
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Currently playing episode

90: Bringing the sizzle for your product innovation and getting steakholder buy-in

Reel Talk: The Customer Insights ShowSep 01, 2022

00:00
41:36
124: Why a Connected Insights Team Can Propel Your Business to Success - a chat with Ryan Jenkins
May 08, 202327:58
123: Get Ahead of the Competition with a Customer-Led Strategy: Here's How! A chat with Georgiana Laudi
May 05, 202333:59
122: Goodbye Inefficiencies: Shortening the process with consumer insights - a chat with Karen Kraft of Johnsonville
May 01, 202329:21
121: The Power of Empathy: Why Researchers Must Embrace it! A chat with Reggie Murphy of Zendesk
Apr 28, 202333:53
120: Realizing the Importance of Customer-Centricity to the Bottom Line - a chat with Diane Haluszka of PVH
Apr 24, 202333:03
119: How Consumer Insights Drives Strategy at MANSCAPED - a chat with Monica Aguilo
Apr 20, 202328:04
118: Building a market research team to drive customer loyalty - a chat with Greg Ambrose
Apr 05, 202333:08
117: Know your customers: Creating a product roadmap through insights - a chat with Steven Snell
Mar 30, 202333:50
116: Let’s fix this: The Solution to the Data Quality Problem - a chat with Vignesh Krishnan of Research Defender
Mar 21, 202335:10
115: Gain a Competitive Edge with Advanced Research Methods - a chat with Laura Eddy of Realtor.com
Mar 19, 202338:14
114: Unlocking Greater Sales Powered by Customer Insights - a chat with Brett Townsend of Quester
Mar 15, 202348:53
113: Why Transformative Brands are the Future of Customer Connection
Mar 10, 202340:02
112: Unlock Your Path to Transformative Success with a Culture of Clarity
Mar 03, 202334:22
111: Achieving Perspective on the Human Experience Through Holistic Insights
Feb 28, 202348:12
110: Is your research team a strategic partner in the business? A chat with Jill Burnett
Jan 30, 202338:54
109: TLDR: In case you missed what the experts told us about customer insights
Jan 26, 202301:07:54
108: Are you measuring audience engagement correctly? A chat with Pedro Almeida

108: Are you measuring audience engagement correctly? A chat with Pedro Almeida

How do we measure audience engagement in media correctly and most accurately? To discuss the topic, Jennifer Mancusi is joined by Pedro Almeida, Founder and CEO at MindProber.

We discuss:
What actually is audience engagement?
Why does audience engagement matter in media?
What are some examples of audience engagement?
And more...

Join us.

Learn more about Pedro's company here: https://lnkd.in/gemT2WnE

Related episodes to listen to:

How to do audience research on social media and the web - feat. Rand Fishkin 

Exploring the evolution of digital insights

Creating a good customer experience - a chat with Lonnie Mayne

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.

Jan 19, 202336:23
107: Why aren’t people buying my product? - a chat with Sherwette Mansour
Jan 13, 202331:16
106: Interviewing an AI human: Does AI in research have a place?
Jan 05, 202324:60
105: How can we fill 2023 with joy for more people?
Dec 20, 202231:29
104: How to moderate a virtual focus group - a chat with Jamin Brazil

104: How to moderate a virtual focus group - a chat with Jamin Brazil

A couple of months ago, we shared on an episode that Voxpopme has acquired HubUX, and with that acquisition, it’s now easier than ever to run virtual focus groups. But what goes into moderating a virtual focus group, and what should be considered to make it a success? 

To discuss that topic, Jamin Brazil, founder of HubUX and now managing director at Voxpopme, returns to this market research podcast. 

We discuss: 

When should companies use virtual focus groups?  What are moderating best practices?  What goes into successful preparation?  And more.

Join us.

Watch the "BRIght Ideas" episode on discussion guides that Jenn referenced on the episode here: https://www.youtube.com/watch?v=wjX7J0GLcv4

Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.

Dec 16, 202240:27
103: The role of insights in new product innovation - a chat with Marnie Steffe of Elida Beauty
Dec 02, 202247:23
102: How to keep your research creative
Nov 28, 202229:10
101: Are you using research communities correctly? - a chat with Diane Hessan

101: Are you using research communities correctly? - a chat with Diane Hessan

Research communities can have advantages for brands trying to understand their customers better. To discuss that topic, Jennifer Vogel is joined by Diane Hessan, an award-winning entrepreneur, innovator, and founder of Communispace, now C Space, which was the first company to create online communities for market research way back in the year 2000.

Join us to learn more about research communities.

Nov 10, 202250:17
100: Industry-leading qualitative tech platform Voxpopme acquires research ops platform HubUX

100: Industry-leading qualitative tech platform Voxpopme acquires research ops platform HubUX

Voxpopme, the world’s leading video feedback and analytics company, has entered into a definitive agreement to acquire HubUX.

Recognizing customer and market demand, Voxpopme and HubUX began partnering to offer the next generation of end-to-end qualitative solutions.  Hearing the customer feedback and the value of these two platforms combined, it was clear this acquisition would help bring a completely new and necessary approach to qualitative to the market.

The two platforms bring together both live and unmoderated qualitative insights, offering the first all-in-one qualitative offering designed to merge empathy with agility in a way never before possible.

Customers can now:

Have live conversations with consumers anywhere Launch unmoderated video surveys with consumers anywhere and on their time Rely on robust automated analytics Easily share highlights of findings Build custom micro-communities, or tap into our high-quality communities for rich response And more…

This episode shares even more. Join us and listen in.

Read the news release on the acquisition and try Voxpopme solutions now at this link: https://site.voxpopme.com/news/industry-leading-qualitative-tech-platform-voxpopme-acquires-research-ops-platform-hubux/

Oct 26, 202223:26
99: Do you follow these steps to ensure data quality in research? A chat with Lisa Wilding-Brown of InnovateMR
Oct 24, 202240:56
98: What to do with incomplete surveys? A chat with Karine Pepin

98: What to do with incomplete surveys? A chat with Karine Pepin

Sometimes people don’t finish surveys for one reason or another, but what can and should we do when that happens?

Jennifer Mancusi is joined by
Karine Pepin, Head of Quant at 2CV, to discuss the topic.

Join us for this live podcast episode to get the answers to:

What incompletions are the most common?
Why do they happen?
Are there strategies to minimize incompletions?
And more...

Read more about the topic here: http://site.voxpopme.com/what-to-do-with-incomplete-survey-responses

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.


Oct 16, 202240:05
97: How to run a product-led growth strategy - with Wes Bush
Oct 11, 202239:23
96: How to develop continuous discovery habits - with Teresa Torres
Oct 06, 202236:02
95: How to recession-proof your business - a chat with Will Wu of West Monroe
Sep 30, 202230:14
94: How an NFL franchise took command of fan feedback - a chat with Jason Wright of the Washington Commanders
Sep 23, 202236:49
93: How can you create better customer experiences - a chat with CX leader Colin Shaw
Sep 18, 202253:15
92: Why your mom is not going to give you actionable insights
Sep 10, 202249:10
91: Presenting data in research in a way that makes sense
Sep 06, 202237:14
90: Bringing the sizzle for your product innovation and getting steakholder buy-in
Sep 01, 202241:36
89: What is Natural Language Processing?
Aug 25, 202240:53
88: How to drive business impact through proactive research and foresight - a chat with Kyle Papanikolas of McDonald's
Aug 16, 202233:35
87: Solving complex business problems with customer insights
Aug 11, 202241:36
86: How to humanize business
Aug 04, 202237:19
85: Why Americans don’t trust the polls and how to fix them
Jul 28, 202242:34
84: How Ohio University teaches consumers insights and analytics

84: How Ohio University teaches consumers insights and analytics

You’ve heard some of our guests before that they just kind of fall into market research roles and others mentioned their educational paths. In this live recording of "Reel Talk: The Customer Insights Show," we focus on the educational road to research and find out how college students get ready to work in insights.

To discuss the topic, Jennifer Vogel is joined by Jacob Hiler, director of the Center for Consumer Research & Analytics at Ohio University.

Enjoy the episode.

Jul 21, 202246:46
83: How to use Jobs to Be Done to make progress
Jul 14, 202248:08
82: Why is product positioning so hard anyway?
Jul 07, 202245:29
81: Unleashing the power of your brand to influence customer decisions
Jul 01, 202232:06
80: Why you shouldn’t start with YOUR why
Jun 25, 202232:36
79: Will my marketing really fail if I don’t talk to consumers?
Jun 21, 202226:20
78: How insights help us understand customer journey stages
Jun 14, 202239:38
77: What's an actionable insight anyway? A chat with Barry Jennings
Jun 07, 202244:40
76: How important should the Metaverse be to your brand?
May 31, 202238:21
75: The importance of agile qual in ad testing - a chat with Thomas Ware of Liberty Mutual Insurance

75: The importance of agile qual in ad testing - a chat with Thomas Ware of Liberty Mutual Insurance

On this eisode of "Reel Talk: The Customer Insights Show," we discuss the role agile qualitative research plays in ad testing.
To discuss the topic,
Jennifer Mancusi Vogel is joined by Thomas Ware, senior researcher at Liberty Mutual Insurance. Thomas recently won a Viddy for his ad-testing efforts. Congratulations and welcome to the show, Thomas.
Join us for the discussion.

Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.

May 24, 202230:02
74: How to build genuine relationships with external suppliers - a chat with Brianna Boyer of aytm
May 18, 202239:02
73: How to always stay curious
May 11, 202233:16
72: How do you know your customer service is actually good or bad?
May 03, 202238:29
71: Helping consumers find your brand on the web when it matters
Apr 18, 202244:53
70: How to understand your reputation and manage it better

70: How to understand your reputation and manage it better

In this episode of "Reel Talk: The Customer Insights Show," Jennifer Mancusi and Rachel Heseltine discuss how to manage your company’s reputation and how to know what a brand’s reputation even is.

Rachel is vice president of consumer growth at Trader Interactive. 

We discuss:

What does brand reputation management entail? What impacts a brand's reputation? How can brands work on their reputation? How to stay updated on a brand's reputation? And more...

Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.

Apr 11, 202241:07
69: How to bring the consumer voice to trends reporting

69: How to bring the consumer voice to trends reporting

In this episode of "Reel Talk: The Customer Insights Show," we discuss how to bring consumer voices into the company to make your research more memorable. To dive into the subject, Jennifer Vogel is joined by Elena Lyrintzis, Marketing and Culture Insights Lead, Devices and Services at Google.

Join us.

Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.

Apr 07, 202243:30
68: The importance of communicating results - a chat with Hannah Shamji
Mar 31, 202243:02
67: How to use agile innovation to propel your business forward
Mar 21, 202243:19
66: Why you need genuine relationships to understand customers - a chat with Zoe Dowling of Microsoft
Mar 14, 202238:44
65: How to start or evolve a customer experience program

65: How to start or evolve a customer experience program

In this episode, we talk about customer experience and how companies can go about running a successful customer experience program.

To discuss the topic, Jennifer Vogel is joined by Dennis Wakabayashi. Dennis is a global voice of
#CX, a connector of people and resources to transform business, author, and keynote speaker.

Connect with Dennis here: https://www.linkedin.com/in/denniswakabayashi/

Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.

Mar 07, 202227:02
64: How to build a consumer-first mindset
Feb 28, 202252:42
63: Does market influence work better through intimacy or authority?
Feb 15, 202241:14
62: How to use new qual research methods in a 136-year-old company
Feb 10, 202241:37
61: How Can We Reverse the Decline of Empathy in Society - a chat with Rob Volpe
Feb 01, 202250:39
60: How to track a brand's health
Jan 24, 202237:22
59: DIY market research: The how-to-guide
Jan 18, 202241:59
58: TLDR: In case you missed every episode last year!
Jan 12, 202201:00:23
57: CMOs say these are the most important research practices

57: CMOs say these are the most important research practices

In this livestreamed episode of "Reel Talk: The Customer Insights Show,"  Jennifer Vogel and Carol Haney, head of research and data science at Qualtrics.com, talk about the seven steps CMOs use in their research strategies.  

Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.

Links from the episode:

The episode was dedicated to Daniel Walker. 

What surveys really say article 

Writing fake reports first

Dec 15, 202145:01
56: How market researchers can stay relevant in this changing landscape

56: How market researchers can stay relevant in this changing landscape

In this episode, we continue our series on the ever-changing market research landscape.

That includes the democratization of market research and ever-changing consumer behaviors and
trends.

To dive into that topic, Jennifer Vogel is joined by Ryan Barry, president at Zappi. As Ryan says he’s passionate about building business the right way - where people are empowered to be great, where products make people's lives easier and where big hairy problems are tackled by teams without ego. I’m interested to learn how he goes about accomplishing that.

Follow Ryan on LinkedIn here: https://www.linkedin.com/in/ryan-barry-8354036/

Learn more about Zappi: https://www.zappi.io/

Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.

Dec 05, 202138:17
55: Are you asking the right demographic questions in your surveys?

55: Are you asking the right demographic questions in your surveys?

Part of good survey design certainly also includes having inclusive demographic questions. But how much time and effort do market researchers put into their demographic questions? And how can we make them better?

The Insights Association recently released “The Evolution of Demographic Questions” and Jennifer Vogel is joined by two research veterans who sit on the association’s IDEA Council, which authored the report.  

Shannon N. Danzy and Tchicaya Ellis Robertson, Ph.D. join us to discuss:  

What we need to consider when it comes to demographic questions - such as sex, gender, sexual orientation, race,  ethnicity, disability. How often should demographic questions be reviewed and revised?  Generational differences  And much more...

Join us. 

Learn more about the Idea Council: https://www.insightsassociation.org/idea-council

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.


Nov 30, 202101:05:24
54: What role does foresight play in the future of market research?

54: What role does foresight play in the future of market research?

Let's talk about the role of foresight, communications around it and how to know which future opportunities to invest in.

To dive into the topic, Jennifer Vogel is joined by Joanna Lepore, the strategic foresight lead at Mars Wrigley. She reinvents how the company invests in future opportunities, curates curiosity to impact the treats and snacking categories and is the host of the “Future Imagined” podcast.

Join us. 

Nov 16, 202146:52
53: Meet Your Future. A look at Gen Z & market research.

53: Meet Your Future. A look at Gen Z & market research.

Let's talk about Gen Z, a topic we previously discussed with Hana Ben-Shabat. More from her episode can be found here.

To dive into the topic some more, Jennifer Vogel chats with the host of the Happy Market Research Podcast and co-founder and chairman of HubUX, Jamin Brazil. 

We discuss: 

The importance of understanding Gen. Z.  How is Gen Z different when it comes to working with researchers?  Why are brands struggling?  How can brands start working with Gen Z?

Follow Jamin on LinkedIn here.

Nov 08, 202152:47
52: The future of market research will be here before we know it

52: The future of market research will be here before we know it

Let's talk about the future of market research. Where are we heading as an industry? What will change? What can we predict today?

To dive into the topic, Jennifer Mancusi is joined by Ray Poynter, a 40-year veteran of the market research field. He’s the author of several market research publications and the chief research officer at Potentiate.

We discuss:

Changes we've seen already in the MR field What do market researchers need to be ready for in the future? How can market researchers prepare for the future? And more...

Join us. 

Nov 01, 202135:34
51: Is your team using MR tech to its fullest?
Oct 26, 202133:27
50: Top skills for researchers: How to keep learning
Oct 18, 202133:43
49: Finding the right participants for your quant and qual studies
Oct 13, 202137:32
48: Doing better survey design in research - a chat with Annie Pettit
Oct 04, 202135:14
47: Driving Innovation With Insight
Sep 27, 202143:44
46: Shortening the distance from the consumer to maker - a chat with Priscilla McKinney
Sep 21, 202137:17
45: Don’t be boring. Tell better stories in your market research.
Sep 15, 202137:20
044: What are the biggest problems in market research?

044: What are the biggest problems in market research?

Certainly, there are problems in any industry and market research is no different. Of course, there are also a lot of positive things happening. And we'll get to some of those in this show but we want to spend the majority of the time focusing on some of the problems that exist and that may hinder us from producing better market research. A big topic for sure. 

I'm joined by Sebastian Schuliaquer, insights director at Kellogg, to help us understand and maybe even fix some of the common problems.  Join us!

Read more market research content on our blog: https://bit.ly/3nf1Hfc

Sep 07, 202140:50
043: Are you using market research technology to its fullest?
Sep 01, 202138:57
042: How fast research helps companies increase revenue
Aug 24, 202134:34
41: Did you know this about Gen. Z? A chat with Hana Ben-Shabat
Aug 10, 202148:03
040: Is your market research accessible?
Aug 04, 202127:42
039: Are you using Zoom like this to get customer feedback?
Jul 27, 202136:59
038: What does the global insights leader at McDonald's have on her plate?
Jul 21, 202126:14
037: Unpacking the 2021 GRIT Most Innovative list
Jul 15, 202132:17
36: How DISH Network uses video surveys to make customer-centric decisions
Jul 07, 202125:35
035: How to conduct multicultural research - a chat with Kalil Vicioso
Jun 30, 202133:18
034: How to use augmented reality in market research
Jun 23, 202136:21
33: Your brand wants to be socially active, but how do you know what your customers care about?
Jun 16, 202126:45
032: How to pick your tech stack - a chat with Scott Brinker

032: How to pick your tech stack - a chat with Scott Brinker

We’ve talked about how to pick your technology on an episode with Khary Campbell which you can listen to here: https://bit.ly/3uPR3vP

On today's episode, Jennifer Vogel dives into this topic again with THE chief mar-tech officer out there. Scott Brinker has been tracking the mar-tech landscape for years and is joining us on "Reel Talk."

Read more of Scott's content: https://chiefmartec.com/

Find out how to add the market research tech to your tech stack here: https://bit.ly/3w1Hprf

Jun 08, 202139:09
031: What Your Customer Wants and Can’t Tell You - a chat with Melina Palmer
Jun 02, 202131:23
030: Are you sure your customer relationships are actually healthy?
May 25, 202129:56
029: Why data is not a replacement for talking to customers
May 21, 202126:10
028: How market research can help determine the future of communications
May 11, 202133:03
027: How to do audience research on social media and the web - feat. Rand Fishkin

027: How to do audience research on social media and the web - feat. Rand Fishkin

Jenn Vogel chats with Rand Fishkin, Founder of Moz and now SparkToro

He launched SparkToro to help you identify your customers' biggest sources of influence, and the hidden gems⁠—so you can reach them where they hang out.  Join us.  

To learn more about Voxpopme and video surveys: https://site.voxpopme.com/

For more about SparkToro: http://sparktoro.com

May 05, 202153:31
026: Making disruption happen for big brands
May 02, 202138:17
025: Insights without an insights team?! 🤯
May 01, 202144:56
024: Think you can’t learn from a SaaS company? Think again!
Apr 30, 202134:28
023: Making insights simple when revenue streams and customer groups are complex
Apr 29, 202135:56
022: New trends, iconic brands. How do they fit together?
Apr 28, 202143:09
021: How to actually implement the customer feedback you’ve heard

021: How to actually implement the customer feedback you’ve heard

Host Jennifer Vogel is joined by Ross Wainwright, CEO at Alida, one of Voxpopme’s partners, to dive into the topic.

As Alida’s leader, Ross believes in a world where the best business decisions are those made with customers, not for them.

Join us for this conversation to find out how companies can partner with customers.

More about video surveys: https://bit.ly/3ndDNPj
More about Alida: https://www.alida.com/

Apr 27, 202125:29
020: Getting leadership support and keeping it for market research
Apr 20, 202133:19
19: Technology needs assessment: How to pick the right tech in your market research - a chat with Khary Y. Campbell
Apr 13, 202150:39
018: Building high-performing teams - a chat with Tara Robertson
Apr 08, 202143:48
017: Voxpopme updates platform to only share positive feedback

017: Voxpopme updates platform to only share positive feedback

Today, Voxpopme is pleased to announce a groundbreaking online survey enhancement: Our state-of-the-art Positivity Filter is now available to customers in the United States and will roll out next month worldwide.

We listened to you and know that having to hear negative feedback is just too difficult. It hurts, doesn’t feel good and sometimes can bring down the entire day. You know how it is. Ten seconds of negativity can ruin the rest of the day. So this product update is for those of you who only want to hear the positive things – or sometimes nothing at all – when customers only share negative sentiments. Of course, this industry-leading update is based on customer feedback.


Listen to the show to hear more and read our news release here: https://bit.ly/3fw2O6v


Happy April Fool's! Just a joke, obviously! Enjoy the show and be positive! 

Apr 01, 202123:55
016: How does content optimization fit into the customer experience?

016: How does content optimization fit into the customer experience?

We dive into the importance of content optimization and testing to create the best possible experience.

To discuss the topic, VP of Marketing
Jennifer Vogel is joined by Bianca Pryor, vice president of insights at BET, where she leads content optimization - and tests everything, including loglines, talent, pilots, series and promos.

To learn more about video surveys to gather and analyze customer feedback check out this article: https://bit.ly/3d8tNlD

Mar 31, 202129:33
15: How market research technology helps in customer-centricity - a chat with Rick Kelly of FuelCycle

15: How market research technology helps in customer-centricity - a chat with Rick Kelly of FuelCycle

Today, we dive into how market research technology can help us understand our customers and create great experiences for them.
On today's "Reel Talk: The Customer Insights Show", Jennifer Mancusi is joined by
Rick Kelly, chief product officer at Fuel Cycle - one of Voxpopme’s longest partners. Fuel Cycle is a cloud-based experience management platform for supercharging the relationship between humans and brands. Through community, panel, progressive profiling, and a partnership exchange of 30+ end-point solutions,
For more on video surveys: https://bit.ly/3928eBW

Mar 25, 202131:02
014: This episode's guest is against customer feedback! Why? Let’s find out...

014: This episode's guest is against customer feedback! Why? Let’s find out...

This might be our most controversial topic, yet. Our guest is an outspoken critic against customer feedback so we wanted to find out why and see what we can learn from his thoughts … to maybe understand our customers better.

Jennifer Vogel is joined by James Dodkins, who was listed as the UK’s #1 CX Influencer by Customer Experience Magazine 2020 and the UK’s Most Outstanding CX Keynote Speaker by Corporate Vision Magazine 2021.

Learn more about video surveys here: https://bit.ly/3eosfWQ

Connect with James here: jamesdodkins.com

Mar 17, 202142:01
013: How to build your company with customer-led business growth strategies

013: How to build your company with customer-led business growth strategies

We all want our businesses to grow. For that we need customers - and repeat customers for that matter. 

Jennifer Vogel is joined by Georgiana Laudi, a longtime marketing executive and growth advisor to subscription businesses. She’s co-founder at Forget the Funnel where she helps marketers, consultants, startup founders and product managers leverage Customer-Led Growth strategies. She’s an exec-level growth strategist and supports scaling SaaS businesses and helps  marketing and growth leaders be more effective.

Use video surveys to level up your customer understanding: https://bit.ly/38vQMFS

Learn more about Forget the Funnel: https://www.forgetthefunnel.com/

Mar 11, 202144:44
012: How humanizing the customer helps us understand them better
Mar 08, 202125:19
011: How to grow your business through nontraditional growth strategies

011: How to grow your business through nontraditional growth strategies

Businesses want to grow and be successful. What are some of those strategies to affect growth and what’s the role of nontraditional business growth strategies? That’s what today’s episode is about.

Jennifer Vogel chatted with Kristin Luck. With over 20 years of experience as a serial marketing measurement technology entrepreneur Kristin’s consulting practice, ScaleHouse, focuses on nontraditional growth strategies for data driven technology firms and market research companies, as well as emerging CPG, direct-to-consumer brands and "vice" categories like cannabis and sex tech.

Try video surveys here: https://bit.ly/3bivsEm

Feb 24, 202128:26
010: How a customer experience program can help your business

010: How a customer experience program can help your business

Luke Williams, Global Head of Customer Experience at Qualtrics, joins Jennifer Vogel on today's episode of Reel Talk: The Customer Insights Show.

Get customer insights through video feedback: https://bit.ly/2NxErtf

Feb 18, 202149:12
009: Customer-led product development through design thinking
Feb 14, 202141:51
008: The power of centralized data for useful consumer insights
Feb 05, 202129:47
007: How to be accessible to customers - a chat with Shep Hyken
Jan 28, 202134:49
006: Marketing teams: Who owns customer insights?
Jan 25, 202132:32
005: The evolution of consumer insights going into 2021

005: The evolution of consumer insights going into 2021

Voxpopme CEO Dave Carruthers joins Host Jenn Vogel on this live recording of the Reel Talk: The Customer Insights Show to discuss:  

How did companies get consumer insights before 2020?  How has customer behavior changed going into 2021?  How did brands go about getting customer insights quickly when things changed in 2020?  What does this mean for 2021 and beyond?   How do brands move to making getting and using customer insights a priority?   And more...  

Learn more about Voxpopme: https://bit.ly/38z2ujC

Jan 25, 202131:02
004: Exploring the evolution of digital insights
Jan 25, 202130:09
003: Michelle Gansle: Insights Transformation During Uncertain Times
Jan 25, 202110:10
002: Creating a good customer experience - a chat with Lonnie Mayne

002: Creating a good customer experience - a chat with Lonnie Mayne

In this episode, Voxpopme CEO Dave Carruthers interviews the award-winning, internationally recognized keynote speaker, Lonnie Mayne.

As CEO and Founder of Red Shoes Living, Lonnie has travelled the world to transform the customer experiences of leading brands in an array of sectors. 

Through his innovative Red Shoes Living concept, he has had an immediate influence on the customer experience, company culture, leadership performance, and the way employees live their lives outside of work - transforming businesses and lives in the process. 

Lonnie shares his take on the importance of CX, why stand-out CX matters and what the future looks like for CX.

Watch the video version of the conversation here. https://www.youtube.com/watch?v=dlybw3zg3aQ


To learn more about how to get customer insights through video feedback:  https://bit.ly/38z2ujC

Jan 25, 202113:53
001: Interview with Cherie Leonard: Research In The World of COVID-19
Jan 25, 202134:37