Online Course Impact

For budding online course creators, there are two scenarios that often keep them stuck from creating a successful course business.

One - They’re scared that their product won’t be successful so they struggle to get started

Two - They create a course, but they aren’t seeing the results they want in terms of sales or the impact it’s having on their customers.

These things happen because of a big mistake that people often make early in the process, and when fixed, should mean they can move forward and create something that actually sells and is received highly.

Teaching your online course content for free is one of THE best marketing strategies out there.

I know. Many of you now are saying “Dan… you’re crazy! How can we create an online business if we’re giving our best stuff away for free??”

But don’t worry. By the end of this episode you’ll see why teaching your online course content for free is going to help your business succeed long term, and you’ll also understand the best way to go about it.

When budding course creators first consider taking the path to building an online course, their minds will often be filled with the mountain of work they see ahead of them to get something out in the world and making sales.

However, it’s actually possible to kickstart your digital course business relatively simply by using a very popular piece of software – Zoom.

So, in this episode we’re going to talk about why it’s such a smart strategy in the beginning, and how to use it get started with your online course business.

What does it take to create a successful online course business? Well, quite a lot, actually.

That said, in this episode I want to share my top 7 online course tips that I believe will give you the best chance of success with your online course business in the long term.

And as a little hint there, notice I said long term. That will make more sense as we get into this…

Online course pricing is an area so many people struggle with. Usually because they want to price it high to make more money, which is absolutely fine, but they’re scared that if they go TOO high no one will buy.

So that’s what we’re going to talk about in this episode. How to come up with an online course price that feels good to move forward with, giving you confidence to sell it while feeling even better when those sales start coming in!

A lot has changed since I first started selling online courses over 10 years ago, when the digital course creation wave was first kicking off.

In this episode I want to talk about what exactly has changed since those early days of course creation, and what you need to know now in 2022 before you get started to give you the best chance of business success with your online course.

How do you create great online course content?

Great question, and it’s one we’re going to tackle in this episode, and I want to share 3 big online course content tips to help you plan and deliver amazing lessons and content inside of your online course.

For more detail watch - Tips to Create AMAZING Online Course Lessons
https://www.youtube.com/watch?v=4xOUTUkV-eA

The term online course passive income is something you hear a lot of in the course creation and online marketing space, and it’s a term that many so called gurus have used to take money from those who want to make loads of money for little work.

But when it comes to passive income with online courses, what is possible and how do you achieve it?

Yes it is possible, but probably NOT in the way people are using to sell to you. In this episode we’ll cover the realistic view of online course passive income, and what you NEED to understand before trying to achieve it for yourself.

The amount of online course planning that needs to take place before launching an online course will often be a big roadblock for many people, to the point where it slows them right down or even stops them getting started.

But you can in fact launch and sell your first digital course with very little planned and in place, and that’s what we’re going to talk about in this episode.

We’ll talk about online course planning and what you need in place before starting your business!

Tech is something that scares a lot of people once they get into the online course creation world.

One thing they wonder about is how to create and edit lessons so they you’re left with video lessons that are of a high quality.

So that’s what we’re going to talk about in this episode. What tech you need and what steps you need to take to create great lessons for your upcoming online course.

I’ve said many times that the creation and launch of your online course is only the beginning, and that for some people it’s going to take some time to build up the business and the attention it gets to start selling more and more after that first launch.

So, in this episode we’re going to look at the overview of an online course business and the big pieces you need in place in the long run to help you do just that!

A trap that a lot of budding online course creators fall into for various reasons is simply not thinking hard enough about the experience they’re creating and how they’re going to get their students results.

But the results of the people that buy your digital course are fundamentally important to your business.

In this episode we’re going to talk about WHY the results of your online course students are important, as well as touching on what you can do to ensure you get bigger and more frequent results from them.

A great online course is more than just throwing some information into some videos and pushing it out into the world.

That’s where a lot of people get tripped up, but a high-quality digital course is so much more than that.

One key component to it is the framework that your course is built around that helps people understand the path they’re on and how they can walk down it.

In this episode we’re going to talk about exactly that. How to craft a learning framework to ultimately create a better online product, and one that helps you better sell that product!

When people get started creating online courses and creating online businesses, they’ll often be wondering… will it be successful?

One of the fears that crop up for people as they consider this is… is my market too saturated for another person selling another product?

In this episode we’re going to talk about why I DON’T think that’s the case for the majority of people who want to create a digital course, and why you should get started sooner rather than later when creating your online course.

One of the main ways in which online course creators sell their products is by using organic selling methods.

Organic methods are simply ways to bring people into your world and move them to your offers WITHOUT having to pay to put yourself in front of them with paid ads.

In this episode I’m going to talk about how to use organic marketing to bring people into your world and seeing your digital course offer so that they can buy it consistently.

While there are a few bad eggs out there, I like to believe that the vast majority of people that create online courses want their students to consume their material and succeed.

But if you’re not properly doing your job of creating a course that encourages consumption and makes it easy, your completion rate will be low and so will your student’s success rate.

In this episode we’re going to be talking about 3 ways in which you can improve the quality of your digital courses to encourage consumption, completion and student success.

One of the first questions that the vast majority of budding course creators will have as they get started is – is my niche or my online course topic idea any good?

A time when this often comes up is when people look to make a digital course in a hobby niche where the problems they’re solving aren’t as big as some of the bigger niches like health and fitness or ‘how to make money’.

But can you make a successful business in a hobby niche?

Yes, you absolutely can, and I’m proof of that. In this episode we’ll talk about my successful course business in a hobby niche, as well as why going this way for your online course is beneficial.

When someone sets off down the path of creating an online course from their expertise, their heads will often be filled with lofty expectations of what’s possible and what they’re going to achieve.

Sadly, this isn’t helped by a lot of so-called course creation experts who make lofty claims of what’s possible, usually in a very short time frame.

However, if you’re just starting out with this it’s important that you start out in the right frame of mind when creating a digital course, which is exactly what we’re talking about in today’s episode.

It’s vitally important that your students get results from your online course – well, if you want to build a solid, long-term business that it.

However, many people will fall in the trap of thinking that just providing tonnes of information in their digital course will be the thing to ensure student success.

That’s not the case.

In this episode we’re going to talk about 5 things you can do in your online course or group program to give your students the best possible chance of success if they show up and do the work!

Creating an online course can feel like a mountain to climb for beginners just starting out, and I get it, there’s a lot to think about and figure out before you get your course into the hands of the people that need it.

But it DOESN’T have to be overly complicated to get started, so that’s what we’re going to talk about in this episode.

We’re going to look at course creation for beginners and how you should be approach digital course creation when just starting out.

I’ve said many times now that creating an online course should be more than simply throwing some videos together talking about some stuff and putting a price tag on it.

There’s a very big difference between a cheap throwaway digital course very few people will complete, compared to a signature online program that gets results and delivers an amazing experience that you sell for considerably more.

So that’s what we’re going to talk about in this episode.

How to create a signature online course that people love and pay handsomely for!

Sadly, many people that get into online course creation will get into it under the impression that once they create a course and get it out there, they’re going to have a wildly successful business.

But what often happens is that while they might make some sales of their digital course initially, things don’t take off as well as they’d hoped.

But why is that?

Well, that’s what we’re going to discuss on this episode. We’ll talk about some bigger ideas around why your course isn’t selling after the initial launch, and what you can do about it!

The question “What should I put in my online course?” has got to be one of the most common that I get.

And it’s understandable – People want their digital course to sell and to actually provide value, so they want to make sure the stuff they put in their course helps achieve that.

In this episode we’re going to talk about how to design a great digital course curriculum, but first we’re going to look at how NOT to do that from a real world example.

You’ve spent the time to figure out some potential ideas for an online course you could run with, you’re feeling good that there’s so much potential here and different ways in which you can help people.

But then the inevitable happens – which digital course idea should you run with?

In this episode we’re going to talk about how to pick the best online course topic idea when you have many to choose from so that you can get moving with it, get it out in the world and making sales.

Do you need to get on camera to create an online course?

In this episode we’re not only going to talk about HOW you can create an online course without getting on camera, but why for many people it’s actually PREFERABLE that you don’t (to a point).

How much of an expert do you need to be in order to create and sell an online course?

This is a question a lot of budding course creators will have as they battle imposter syndrome, and the general feeling that they’re not expert enough to create an online course people would buy.

And trust me, as you’ll discover in this episode, I’ve been there and pushed through it.

So that’s what we’re going to talk about in this episode. We’ll talk about just how much expertise you need to be, and how you can break past imposter syndrome so that you can get your online course out into the world and make sales.

What should you create for your first online offer – an online course or a coaching programme?

In this episode we’re going to talk about the difference between the two, as well as explain why it’s better to go one way in particular when you’re just starting out with your first online product.

At the start of the online course creation journey, many people will be looking for clarity and confidence around their digital course idea.

They want to KNOW that what they’re going to do will be successful.

Sadly, there’s only so much you can do to validate an online course offer before asking people to pay for it, but there are some things you can do to put yourself in the best position to move forward.

So, in this episode we’re going to talk about 3 ways in which you can validate your course offer so that you can move forward with clarity and confidence before you start creating your course.

Is it better to create an audience before you create your online course, or should you create an online course before working to build your audience?

Well in my two businesses I’ve done this both ways.

So in this episode I want to cover the pros and cons of each, and what I think you should do when getting started with your digital course business.

“What should my online course topic be?”

This is an almost universal question among budding course creators, because they want to be sure that they pick something that is actually successful.

So, in this episode I want to share 5 questions with you that will help you get closer to the online course topic you want to move forward with your digital course.

The fear that an online course won’t be successful will be top of mind of many budding course creators when they set out on this path.

They worry that their course won’t be good, people won’t want it and it won’t sell, and that they’re waste tonnes of time for nothing.

So in this episode we’re going to talk about 3 big reasons as to why online courses fail, so that you can avoid these things for yourself!

We want the lessons in our online course to have the biggest impact possible to give our students the best chance of success.

This means designing and arranging those lessons in a way that students learn what they need to without getting overwhelmed and so it encourage them to continue through your digital course.

In this episode we’re talking about 3 things to incorporate into your course lessons to do just that.

We’ll talk about how to plan, create and present your lessons to make your online course as effective as it can be.

Not having an audience is one of the biggest objections that people have to starting an online course and thinking about online course selling.

They simply aren’t sure how to sell online courses without an audience they’ve previously cultivated.

But, should not having an audience really stop you from getting started?

Personally, I don’t think so.

In this episode we’re going to talk about why creating an online course without an audience is preferable, and how you CAN sell your first digital course without one.

When creating your first online course, should you create something that’s high-ticket, or low-ticket.

Most people will tend to lean a certain way with their online course pricing.

But for me that is often misguided, and it could have a detrimental effect on the success of your digital course.

So in this episode we’re going to talk about the difference between the two options, and which online course pricing option you should go for.

If your online course isn’t doing a good job of standing out, at best you won’t be making as many sales as you want, at worst you won’t be making any sales at all.

It’s important that you create a digital course offer that grabs the attention of the people you are selling to, so that’s what we’re going to talk about in this episode.

We’ll talk about 3 things to consider to help you stand out to your target market so that people stop, take notice, and ultimately buy your online course.

Many people choose to share their expertise in an online course because they have a desire to positively impact other people.

But, many of those same people will also have a fear that the thing they create won’t be very good and they want to do it right to give their students the best chance of success.

In this episode we’re going to talk about the 3 key stages that you students need to go through in order to learn and grow, and how you can bake those into your online course.

One thing that stops of a lot of course creators in their tracks is the overwhelm of building it, but what if there was a way to make that a whole lot easier?

That’s what we’re going to talk about in this episode.

We’ll talk about how you can launch your first online course with a lot less creation taking place, as well as reducing course building overwhelm that comes with it.

All by creating and launching your first online course in a very particular way!

Launching an online course is only the START of the business journey.

Sadly, you can’t just create a course, launch it to the world and then watch the sales come in day and night.

You need to keep working to bring people into your world and showing them your offer so that you can keep making sales, and that’s what we’re going to talk about in this episode.

We’re going to look at 4 ways to sell your digital course in the early days of your online business, as well as long into the future.

A concern for many budding course creators in the beginning is – can a course work in my industry with my expertise?

Personally, I feel that I can answer YES to this question for the vast majority of people.

Why?

Well, because I created a successful online course business that gave me the freedom I wanted, in a very obscure and traditionally offline industry – Motorcycle performance riding.

So that’s what we’re going to talk about in this episode.

How I managed to take THAT type of expertise, and turn it into a business that was bringing in £50k per year, relatively passively.

How do you create and record your online course lessons?

This is a question people often have when they get to the stage of actually creating the course, after they’ve planned, researched, sold it, and now they need to create it.

But when it comes to it, people don’t really know the best way to create and record online course lessons.

Both in terms of making good course lessons that provide value, but also the technical side and the easiest way to create good digital course lessons.

That’s what we’re going to talk about in this episode.

How to create and record great online course lessons.

There’s a common misconception in the course creation world that the value is in the online course content that you give your customers and students.

While there is some truth in that, it isn’t anywhere close to the full truth, and that’s what we’re going to cover in this episode.

We’ll talk about where the value REALLY comes from in you online course, and how correctly focusing on this could mean you end up putting LESS information in that course.

Procrastinating on getting your course finished is a problem that plagues a lot of budding online course creators.

Many people have great ideas of starting a course, some of those people even get started.

But for whatever reason that progress slows down or stops altogether, weeks and months pass by, and that digital course is no closer to being finished.

In today’s episode I want to share some things that have helped me beat procrastination and get my products finished and over the line.

The results of your students coming through your online course is hugely important to your business.

Both in terms of the growth potential of that course as you move forward, but also in terms of the impact and fulfilment you get from that business.

But they have to be motivated to continue through your digital course in order to get those results.

In this episode we’re going to talk about 3 ways to increase student motivation to help keep them moving forward, giving them a better chance of getting the result or transformation you want for them.

How can you charge MORE for your online course?

And no. I don’t just mean typing in a higher number in your shopping cart software because you can.

I mean adding more value to your digital course so that the increase in price is justified.

That’s what we’re going to talk about in this episode.

We’re going to look at 3 big ways you can improve the value behind your product and offer so that you can increase the income you get from it now and into the future.

“What if my course doesn’t sell?”

This will be a question that so many new course creators have, born from the fear that they’ll spend ages creating something that doesn’t sell.

In this episode we’re going to talk about how you can stand a better chance of creating an online course that sells, and how to ensure those sales compound over time.

As an added bonus, by taking this advice you’ll also create an online course that delivers more IMPACT and makes a bigger difference for the people you want to serve.

Figuring out the tech is a big stumbling block for a lot of budding course creators, and it can stop many of them before they’ve even started.

But it doesn’t have to be too complicated, and that’s exactly what we’re going to talk about in this episode.

We’ll go over the 4 main categories of tech that you need to get going, and how you can keep things simple in the beginning to get going faster!