Showcase Your Company by Darryl - Market Magnet
By Darryl Comley-White
My name is Darryl Comley-White from Market Magnet Consulting and I hope you enjoy the podcast and please share it with business owners that are dedicated to growing their businesses.
Contact me and I will take you through our free marketing
and sales assessment to uncover your growth potential.
I will show you how to:
◦ find and generate more leads,
◦ close more business
◦ and increase your bottom-line profits.
Contact me at www.marketmagnet.co.za
Showcase Your Company by Darryl - Market MagnetFeb 21, 2023
Marketing is getting easier! But There's a Catch...
The magical marketing formula
We are all in search of that magical marketing formula. And without a doubt, what was once accessible only to large corporations has become "run of the mill" tools for all businesses competing for the same space, attention and clients, B2B or B2C.
How to restart your business after lockdown
Better than Corporate Gifts
What should you do about corporate gifts?
Dangerous Sales Passion
Passion for sales is good but lack of planning is dangerous
Differentiate Your Business
Make your business stand out from the crowed
4 Parts to Master Marketing
Get these for parts right and your marketing will run better.
AZ Trading Theo Denton
AZ Trading Theo Denton
AZ Trading Podcast - How To Protect Your Company
AZ Trading is a Business in Johannesburg with branched in Cape Town and Durban that supply business machines that Shred, Bind, Cut and Laminate Paper. Check them out at aztrading.co.za
AZ Trading Podcast
Who is AZ Trading.... Listen how can AZ Trading help protect you ID and information security.
Bark Unlimited Interview
We interview the owner of Bark Unlimited Organics. A company involved in the compost and horticulture industry operating in South Africa.
Tony Robbins Questions Fools
What I learnt from Tony Robbins. How asking the right questions gets you the answers you need to succeed.
Are You Ready To Market Your Business
Marketing evolves year on year and in fact almost monthly. New marketing trends, new marketing tools and many new marketing distractions become available almost daily.
What should you be focusing on with your marketing in South Africa as we you need business to start coming in?
Here is a list of the top, easiest to implement and fastest return marketing tools you can use in your business today.
Waste Management - Bulkmatech South Africa
We interview the owner of Bulkmatech Engineering. A company involved in the waste management industry operating throughout South Africa.
Content Marketing Strategy
Did you download our Content Strategy Strategy Template?
If you haven’t got it already, get it here…
Remember that content is the building block of trust between your business and potential clients.
Consistency is key in building relationships and the more content you send to your clients the better as long as every interaction is jam-packed with value.
One thing you will notice in the content strategy template is that there are many types of content that needs creation and various delivery methods for each.
By far, the easiest content to deliver is digital content but don’t shy away from the more traditional physical items too. People like to hold onto “things”, especially if these “things”, your content, provide high-levels of value.So, What is valuable to your clients?
Here’s a hint:
Information that tells your client how they will benefit from using you and your products/services without selling…
Call to actions should be included in the content but definitely not sales language.
Selling puts people off… but be ready for when they want to buy from you.
Content Creation and Building Content
Building content is not as tricky as it seems. However, there are a number of elements to think about:
1. What type of content do you need?
2. What format should it be in?
3. How to deliver it to your clients and prospects?
4. How much content do you need?
All very important questions and part of your overall marketing strategy.Here’s how this works: THE FIRST, THE TYPE OF CONTENT DO YOU NEED:
Your content should be informative, educational and not full of sales statements like
“buy now” or Get It Now…
Your content should answer the questions to the most pressing problems or needs your client has in relation to your products, service and industry.THE SECOND… THE FORMAT OF YOUR CONTENT:
The format of your content should cater to the different ways your customers consume information. Some are readers, some listen to Podcasts and most prefer video content.
Develop your content in your preferred format and then repurpose the same content into different formats.
I do this by first writing a blog post, then turning it into a video and then using the audio from the video for a podcast. Simple.THIRD, DELIVERY METHODS:
Delivering your content can be tricky but guided by your marketing strategy your content delivery becomes systematic.
Depending on the stage in your marketing and sales process, your content needs to be delivered in different ways. From the introductory to relationship building, Deal making to After Sales and business development, these include:
advertising, emailing, marketing automation, hand delivery and many other types of delivery…
The amount of content depends on your unique situation based on:
◦ Your marketing cycle
◦ Your sales cycle
◦ Client retention needs
◦ Referral value
Each stage of the content marketing strategy has a specific purpose:
Stage 1: Introduction,
Stage 2: Relationship Building,
Stage 3: Deal Making,
Stage 4: After Sales,
Stage 5: Business Development,
And your content needs to fully satisfy the educational needs of your client in each stage.
Introductory information about your business and the benefits for your clients of you being a reputable brand within your industry.
Information that gets
It is not business as usual
Your marketing approach needs to adapt to the current market needs and expectations. In other words, the expectations of your ideal clients have shifted somewhat over the past year and if you don’t reassess and adjust your approach you stand the risk of your clients and prospects becoming distracted by your competition, the economy and politics.