Skip to main content
Spotify for Podcasters
Showcase Your Company by Darryl - Market Magnet

Showcase Your Company by Darryl - Market Magnet

By Darryl Comley-White

Welcome to the Showcase Your Company Podcast. Where we uncover tips and tricks to help you take your business to the next level.

My name is Darryl Comley-White from Market Magnet Consulting and I hope you enjoy the podcast and please share it with business owners that are dedicated to growing their businesses.

Contact me and I will take you through our free marketing
and sales assessment to uncover your growth potential.

I will show you how to:
◦ find and generate more leads,
◦ close more business
◦ and increase your bottom-line profits.
Contact me at
Available on
Apple Podcasts Logo
Google Podcasts Logo
Overcast Logo
Pocket Casts Logo
RadioPublic Logo
Spotify Logo
Stitcher Logo
Currently playing episode

Marketing is getting easier! But There's a Catch...

Showcase Your Company by Darryl - Market MagnetFeb 21, 2023

Marketing is getting easier! But There's a Catch...

Marketing is getting easier! But There's a Catch...

The magical marketing formula 

We are all in search of that magical marketing formula. And without a doubt, what was once accessible only to large corporations has become "run of the mill" tools for all businesses competing for the same space, attention and clients, B2B or B2C.

Feb 21, 202304:45
How to restart your business after lockdown

How to restart your business after lockdown

This year has been an emotional and financial rollercoaster with our downgrade, recession, lockdown and all of a sudden it is back to work. This is How to Restart Your Business after Lockdown, build relationships with past, current and future clients and how to get back up and running and rebuild a successful business.
Jun 03, 202008:44
Better than Corporate Gifts

Better than Corporate Gifts

What should you do about corporate gifts?

Nov 13, 201906:03
Dangerous Sales Passion

Dangerous Sales Passion

Passion for sales is good but lack of planning is dangerous

Oct 31, 201902:30
Differentiate Your Business

Differentiate Your Business

Make your business stand out from the crowed

Oct 09, 201905:35
4 Parts to Master Marketing

4 Parts to Master Marketing

Get these for parts right and your marketing will run better.

Oct 08, 201903:36
AZ Trading Theo Denton

AZ Trading Theo Denton

AZ Trading Theo Denton

Sep 18, 201912:22
AZ Trading Podcast - How To Protect Your Company

AZ Trading Podcast - How To Protect Your Company

AZ Trading is a Business in Johannesburg with branched in Cape Town and Durban that supply business machines that Shred, Bind, Cut and Laminate Paper. Check them out at

May 28, 201919:08
AZ Trading Podcast

AZ Trading Podcast

Who is AZ Trading.... Listen how can AZ Trading help protect you ID and information security.

Apr 28, 201919:08
Bark Unlimited Interview

Bark Unlimited Interview

We interview the owner of Bark Unlimited Organics. A company involved in the compost and horticulture industry operating in South Africa.

Feb 26, 201934:30
Tony Robbins Questions Fools

Tony Robbins Questions Fools

What I learnt from Tony Robbins. How asking the right questions gets you the answers you need to succeed.

Feb 08, 201903:35
Are You Ready To Market Your Business

Are You Ready To Market Your Business

Marketing evolves year on year and in fact almost monthly. New marketing trends, new marketing tools and many new marketing distractions become available almost daily.

What should you be focusing on with your marketing in South Africa as we you need business to start coming in?

Here is a list of the top, easiest to implement and fastest return marketing tools you can use in your business today.

Feb 08, 201905:44
Waste Management - Bulkmatech South Africa

Waste Management - Bulkmatech South Africa

We interview the owner of Bulkmatech Engineering. A company involved in the waste management industry operating throughout South Africa.

Feb 08, 201927:24
Content Marketing Strategy

Content Marketing Strategy

Did you download our Content Strategy Strategy Template?
If you haven’t got it already, get it

Remember that content is the building block of trust between your business and potential clients.

Consistency is key in building relationships and the more content you send to your clients the better as long as every interaction is jam-packed with value.

One thing you will notice in the content strategy template is that there are many types of content that needs creation and various delivery methods for each.

By far, the easiest content to deliver is digital content but don’t shy away from the more traditional physical items too. People like to hold onto “things”, especially if these “things”, your content, provide high-levels of value.

So, What is valuable to your clients?

Here’s a hint:

Information that tells your client how they will benefit from using you and your products/services without selling…

Call to actions should be included in the content but definitely not sales language.

Selling puts people off… but be ready for when they want to buy from you.

Content Creation and Building Content

Building content is not as tricky as it seems. However, there are a number of elements to think about:

1. What type of content do you need?
2. What format should it be in?
3. How to deliver it to your clients and prospects?
4. How much content do you need?

All very important questions and part of your overall marketing strategy.


Your content should be informative, educational and not full of sales statements like
“buy now” or Get It Now…

Your content should answer the questions to the most pressing problems or needs your client has in relation to your products, service and industry.


The format of your content should cater to the different ways your customers consume information. Some are readers, some listen to Podcasts and most prefer video content.

Develop your content in your preferred format and then repurpose the same content into different formats.

I do this by first writing a blog post, then turning it into a video and then using the audio from the video for a podcast. Simple.


Delivering your content can be tricky but guided by your marketing strategy your content delivery becomes systematic.

Depending on the stage in your marketing and sales process, your content needs to be delivered in different ways. From the introductory to relationship building, Deal making to After Sales and business development, these include:
advertising, emailing, marketing automation, hand delivery and many other types of delivery…


The amount of content depends on your unique situation based on:
◦ Your marketing cycle
◦ Your sales cycle
◦ Client retention needs
◦ Referral value


Each stage of the content marketing strategy has a specific purpose:
Stage 1: Introduction,
Stage 2: Relationship Building,
Stage 3: Deal Making,
Stage 4: After Sales,
Stage 5: Business Development,

And your content needs to fully satisfy the educational needs of your client in each stage.

Stage 1:
Introductory information about your business and the benefits for your clients of you being a reputable brand within your industry.

Stage 2:
Information that gets

Jan 29, 201905:26
It is not business as usual

It is not business as usual

I will show you 5 ways to step up your Marketing in 2019

Your marketing approach needs to adapt to the current market needs and expectations. In other words, the expectations of your ideal clients have shifted somewhat over the past year and if you don’t reassess and adjust your approach you stand the risk of your clients and prospects becoming distracted by your competition, the economy and politics.

Jan 29, 201905:09