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Bloom in Tech

Bloom in Tech

By David Bloom

I talk with (and about) smart, innovative people and companies in tech, media, entertainment, VR/AR, games, esports, AI, blockchain and advertising. I'm a long-time journalist and former studio executive. I write regularly for Forbes, Next TV, Tubefilter, and TVRev, and consult on communications and content strategy.
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Apple Dumps iTunes, And The Web, At WWDC

Bloom in TechJun 05, 2019

00:00
11:54
Building A Better Streaming Service For Latin American Markets

Building A Better Streaming Service For Latin American Markets

I moderated a panel this past week for streaming-video trade organization OTT.X as part of a free mini-conference designed to provide nascent streaming services in Latin America with tips, best practices, lessons learned and more from a range of streaming services, OEMs, platform operators with their own AVOD/FAST offering, and other corners of the ecosystem.

Among the lessons: be a good partner with your distribution platforms; experiment a lot; leverage your data smartly think of it as audiences rather than specific programs or channels; and keep your  ad loads low so ad prices can remain high premium. And don’t forget the immortal line, “Make me a vegetable,” the cry of frustrated steaming viewers wanting a simpler, easier experience than the industry is giving them now.  Sometimes, even 50-year-old shows such as Bob Ross’ old PBS painting series have found loyal and long-lived audiences in the FAST world.

Aug 25, 202239:24
It's An Ad's World: Apple TV+, Friday Night Baseball, Advertising, and Adweek's New Podcast Network

It's An Ad's World: Apple TV+, Friday Night Baseball, Advertising, and Adweek's New Podcast Network

I sat down to talk with Adweek CEO Juliette Morris and Sr. Producer Al Mannarino about their new podcast network and what it means for the trade publication going forward, the state of podcasting and advertising, and more. And I have some thoughts about the future of Apple as it ventures in live sports streaming with Friday Night Baseball on Apple TV Plus, alongside a bunch of big new advertising partners. Will this change Apple's approach to streaming, privacy, advertising and other not-so-little subjects? Stay tuned. 

Apr 14, 202228:51
Taking The Oscars Online, And Talking With Topico CEO Andy Walraven

Taking The Oscars Online, And Talking With Topico CEO Andy Walraven

There's been a whole lot of talk about That Slap, but I'm more interested in what happens to the Oscar broadcast now that the Motion Picture Academy has embraced streaming enough to hand out awards for Best Picture, Animated Feature, Documentary Feature and other major categories for projects that were mostly or solely online. How long will Oscar remain a broadcast event, rather than one that is mostly streamed online? And what more can you do once the event is online? I have a few ideas. I also talk with Andrew Walraven, CEO and founder of a very interesting free mobile app called Topico, that allows you to create a very different kind of newsfeed than the one on social media that's been so problematic. Topico focuses on, yes, topics rather than the people or outlets posting the story, and relies on only vetted real news sources, with no user-generated content, memes, videos, etc. It's an intriguing approach to one of journalism's worst problems, and I quite like it. Give a listen. 

Apr 02, 202246:47
Streaming Services Head For A Big Oscar Night

Streaming Services Head For A Big Oscar Night

Netflix alone has 10 films with at least one Oscar nomination, part of a phalanx of top contenders for the movie business's most glamorous awards. Which streaming-first or streaming-mostly projects are lining up for a big night in Sunday's Oscars? Will Netflix flex The Power of the Dog? Has Apple TV Plus cracked the CODA for success? Can Disney Plus exclusive Encanto enchant Oscar voters as much as viewers? Bloom in Tech looks at the chances for the many streaming-connected films filling this year's Oscar brackets. 

Mar 25, 202216:43
Which Streaming Services Are Set For Big Oscar Night Wins?

Which Streaming Services Are Set For Big Oscar Night Wins?

The 2022 Oscars are fast approaching, and films that mostly or solely appeared on streaming services are set for a big night. Bloom in Tech looks at which streaming-first films are likely to take home a Little Gold Man or six as the Oscar broadcast unfolds. Netflix has 10 films with nominations, and several other services have at least one or two. It's going to be quite a night. 

Mar 25, 202216:43
Writer-Director Neill Blomkamp On 'Demonic,' Volumetric Capture, Videogames and His Next Projects

Writer-Director Neill Blomkamp On 'Demonic,' Volumetric Capture, Videogames and His Next Projects

South African-born writer-director Neill Blomkamp has been using tech in smart ways to create thoughtful, groundbreaking movies ever since his first feature, District 9, a smart sci-fi take on apartheid, arrived in 2009, and grabbed an Oscar nomination for its visual effects. Since then, he's directed two more science-fiction features, with far bigger budgets: Elysium, with Matt Damon and Jodie Foster, and Chappie. Blomkamp's newest project, Demonic, arrives this week in theaters this week from IFC Films. It's a smart, small horror/sci-fi film about possible demonic possession, and uses the relatively new production technique of volumetric capture to create a purposely glitchy digital dream world within the movie. Blomkamp talks about what he was trying to achieve with the technology, what prompted him to make a low-budget horror film during the pandemic, and what his next projects will be. Along the way, Blomkamp has continued to make short films, often in a science-fiction realm, including for video games Anthem and Halo, as well as his own projects such as Rakka, which featured Sigourney Weaver. Blomkamp also is working with Gunzilla Games to design a multiplayer shooter, an outgrowth of his sporadic involvements as a gamer. We covered a lot of ground. Give a listen. 

Aug 19, 202129:09
The Logan Paul-Floyd Mayweather 'Fight' And The Celebrity-Sports-Live Event Mashup

The Logan Paul-Floyd Mayweather 'Fight' And The Celebrity-Sports-Live Event Mashup

Logan Paul and Floyd Mayweather had a boxing exhibition this week, and yes, someone punched Logan Paul in the face. Also, both participants made a huge amount of money. They won't be the last to try this either, as influencers lace up the gloves for a similar chance to build their fan base, generate new sponsors and make business deals far beyond whatever thing first made them Online Famous. 

I talked with Robert Ellin, the CEO of LiveXLive Media, which has another big-dollar event coming this weekend, involving 14 more online influencer/fighters, interwoven with performances by big music names such as DJ Khaled, Migos and Lil Baby. Given the money and fan attention in these pay-per-view events, expect plenty more events like these to come. 

Jun 11, 202110:14
The World After Covid With Deloitte Chief Futurist Mike Bechtel

The World After Covid With Deloitte Chief Futurist Mike Bechtel

What's likely to change in business, entertainment, media and tech in the years after the Covid-19 pandemic finally eases? What's NOT likely to change? I talked with Mike Bechtel, managing director and the chief futurist at Deloitte and a professor at the University of Notre Dame business school, about what comes next, how technology and expectations are changing, and much, much else. Bechtel led Deloitte's work with the World Economic Forum, who put on the Davos summit each year in Switzerland, to put together a comprehensive look at where the world is headed, and what businesses, governments and non-governmental agencies should do to prepare for this different world. In particular regarding media and entertainment, what does it mean to be a creative talent in a world of "spoke-to-spoke" connections with fans, rather than going through hubs controlled by gatekeepers? The report, in what likely was a first for both Deloitte and the World Economic Forum, even includes four short science-fiction stories that illuminate some of the changes the organizations see coming just ahead. Give a listen.

Jun 09, 202101:04:31
Maestro Media's Javon Frazier on Marvel, the Binding of Isaac, Umbrella Academy, and Creating Spinoffs Fans Love

Maestro Media's Javon Frazier on Marvel, the Binding of Isaac, Umbrella Academy, and Creating Spinoffs Fans Love

I talked with Javon Frazier about his work creating games, board games, subscription boxes, toys and more for fans while at Marvel for nearly a decade, and then at online-video company Studio71, before launching his own company, Maestro Media, over the past year. A self-described "black nerd" as a kid in South Los Angeles, he grew up reading comic books voraciously before picking up an MBA at NYU Stern School of Business, where he was the first African-American head of the Stern student body. After a stint at Atlantic Records, Frazier ended up at a dream job, creating merchandise, video games and other spinoffs of Marvel comic books. After the company's sale to Disney, he went on to Studio71, and  worked with notables such as influencer Guava Juice, the creator of cult hit video game "The Binding of Isaac;" Dark Horse Comics' Umbrella Academy, Jeopardy king Ken Jennings and Magic: The Gathering creator Richard Garfield on projects, He's built a sophisticated process that leverages Kickstarter to market test and improve projects, and generate both startup capital and buzz We also talked about the responsibilities he feels as a Black entrepreneur and father of two young girls to build a more inclusive world of games, toys and other fan favorites. 

Apr 09, 202136:04
Tastemade CEO Larry Fitzgibbon On Streaming Video's Watershed Year And What's Next

Tastemade CEO Larry Fitzgibbon On Streaming Video's Watershed Year And What's Next

Tastemade creates video about "food, travel, home and design" for social-media sites from YouTube to TikTok, skinny bundles such as Hulu Plus Live, ad-supported services such as Tubi, and more. Co-founder and CEO Larry Fitzgibbon has been there from the start, and tells what its like to create video for every new distribution platform as it comes along, for wildly different audiences across most of the planet; why 2020 was a "watershed" year not just for audiences but advertisers; and how Tastemade is getting slice of the $60 billion TV advertising pie, among much else. 

Mar 08, 202144:43
Streaming Video Year-End Grades And 2021 Trends To Watch

Streaming Video Year-End Grades And 2021 Trends To Watch

The big streaming-video services were more important than ever in 2020 as the pandemic sent viewership and subscription levels soaring even as several big new services launched, and struggled to get their feet under them. So how did they do, and where are they headed in 2021? I go through my end-of-year grades for Netflix, Amazon Prime Video, Hulu, Disney+, Apple TV+, HBO Max, and Peacock, and look at some of the major trends likely to transform the streaming-video industry in 2021, well beyond just the Big Seven. Let me know what service and shows you watched most in 2020, and which you're looking forward to most in 2021. And don't forget to rate, review, share and subscribe. Happy new year! I hope it's a safe and sane one for you and all you care about. 

Jan 04, 202130:47
HBO Maxes Out Movie Gambit As WarnerMedia Faces An Expensive, Transformative 2021

HBO Maxes Out Movie Gambit As WarnerMedia Faces An Expensive, Transformative 2021

WarnerMedia stunned Hollywood this past week when it announced that its entire 17-film slate will debut on streaming service HBO Max the same day the films arrive in theaters, blowing up decades of lucrative "windowing" in the movie business. Those day-and-date releases include some hotly anticipated projects, like the latest version of sci-fi classic Dune, another Matrix sequel, Wonder Woman 1984 (technically announced earlier, and for Christmas Day this year), Godzilla vs. Kong, Lin-Manuel Miranda's In the Heights,  Clint Eastwood and Denzel Washington projects, and much else. I explain why WarnerMedia and owner AT&T likely had little choice, and why other studios likely will follow suit. It should make for a very good time for streaming subscribers, but a much less good time for movie theaters, and for many who make those movies. 

Dec 09, 202011:41
The Role of Social Media In Our Elections Still Needs A Lot Of Work

The Role of Social Media In Our Elections Still Needs A Lot Of Work

We've finally come to the end, more or less of the 2020 election season, helped along in part by significant changes by the big social media platforms in some of their most problematic "engagement" tools. Let's keep those tools on ice, and consider some other changes in the role that YouTube, Facebook, Twitter and other platforms played in our civic (if sometimes uncivil) discourse on the way to Election Day. Let me know what you think about changes that might be needed and where we might go next, now that the voting's finally done. 

Nov 04, 202015:54
Lessons From Quibi's Fall, And Curio's Govind Balakrishnan On Subscription Audio

Lessons From Quibi's Fall, And Curio's Govind Balakrishnan On Subscription Audio

I'd been expecting the Quibi collapse for a year before the mobile video site even launched,, but that doesn't mean there aren't lessons to learn from its just-announced and still-unfortunate fall. I talk about those lessons in this episode, plus share my recent conversation with Govind Balakrishnan, the CEO and co-founder of subscription audio app Curio, which takes meaningful stories from such top journalism sites as The Economist, Wall Street Journal, Financial Times, Wired, and Bloomberg, and turns them into professionally produced, highly targeted audio for subscribers. Govind delves into the huge opportunity for "screen-less media;" why they are only part of a potentially huge sector subscription sound of all kinds that includes Audible, Spotify, Calm, Headspace, and podcasts; "the experience side of content;" and the international opportunity for more audio that can traverse the globe. 

Oct 26, 202045:29
Tubi Chief Content Officer Adam Lewinson On AVOD Streaming's Big Years

Tubi Chief Content Officer Adam Lewinson On AVOD Streaming's Big Years

Tubi is the biggest ad-supported video service in streaming, and was bought by Fox earlier this yea for a hefty $440 millionr. I sat down with Adam Lewinson, the company's chief content officer, this week as part of the virtual NATPE Streaming Plus conference. We covered a lot of ground, talking about all the company's news about big jumps in viewership, new territories and sections, whether they'll ever make original shows, and why ad-supported video is going to be the way most people watch TV in the streaming future. 

Sep 19, 202039:47
How Hollywood's Most Important Labor Day Weekend Ever Sets Up Film's Future

How Hollywood's Most Important Labor Day Weekend Ever Sets Up Film's Future

Labor Day Weekend is normally a dumping ground for the movie business, but not in 2020. Two blockbusters, "Mulan" and "Tenet," are using very different platforms to reach audiences this weekend. One is a pricey premium addition to streaming service Disney+, the other is available in whatever theaters across the country are open amid the pandemic. How each of these $200 million blockbusters does on its respective distribution platform will help shape Hollywood's next steps with its highest-profile products for months or even years to come. 

Sep 07, 202014:29
 Oscar Winner Walter Murch On 'Coup 53' And The British Secret Agent Who Overthrew Iran's Government

Oscar Winner Walter Murch On 'Coup 53' And The British Secret Agent Who Overthrew Iran's Government

Walter Murch is a pioneer in using digital non-linear editing software to create films, and helped create the notion of "sound design" as well. He's won three Oscars in sound and film editing (for The English Patient and Apocalypse Now) and been nominated for six more. He talks with me about his latest project, the documentary Coup 53 (available through virtual cinema at coup53.com), the extremely secret British agent at the heart of the coup to oust a democratically elected prime minister in Iran in 1953, and the unfortunate lessons it taught the CIA about covert ops and regime change. MI6 agent Norman Darbyshire was a real-life James Bond, someone "who got things done," yet " almost completely disappeared from history," Murch says. "The coup was his masterpiece." We also talk about how editing a film is like churning butter; why he used Adobe Premiere Pro for the first time after decades with Avid and Apple Final Cut Pro; and the future of movie theaters, both the big chains and indie arthouses. 

Aug 31, 202038:11
Disney, NBCU and ViacomCBS Make It A Red Letter Week in Streaming History

Disney, NBCU and ViacomCBS Make It A Red Letter Week in Streaming History

Three of entertainment's biggest media companies - Disney, NBCU and ViacomCBS – helped make it a red letter week in the history of Hollywood's grudging embrace of streaming video, as all three took actions that will pivot them ever more sharply toward online distribution platforms for their shows. Add in significant actions by Cinemark, Regal, the U.S. Department of Justice, Microsoft and TikTok, and the week was one for the ages. I share my thoughts on where this is all heading (fast), but would love to hear from you too. You can follow me on Twitter (@DavidBloom) and LinkedIn (/davidlbloom), and leave a voice message on Anchor.fm. What's your prediction for where Hollywood is heading over the next 18 months? Let me know. 

Aug 09, 202014:38
Universal and AMC Turn The Movie Business, And Maybe Streaming, Upside Down

Universal and AMC Turn The Movie Business, And Maybe Streaming, Upside Down

Universal, the big movie studio, cut a landmark deal this week with AMC, the nation's biggest theater chain. The business of showing movies may never be the same, though not just for what it means for those two big companies. This episode of Bloom in Tech looks the direct impacts of the deal for Universal and AMC, how likely other studios and theater chains are to copy it, and what might come hereafter with the big subscription video services as big tech and media companies start to integrate  the possibilities here with so much else. Amazon Theaters/Shopping/Whole Foods/Esports Arenas? Apple Store/Movie Palaces? Think Very Big Deal.

Jul 31, 202016:34
Grading the Big Video Streaming Services in Quarter 2, 2020

Grading the Big Video Streaming Services in Quarter 2, 2020

My quarterly grades for the big subscription-video services is out. I talk about which "students" did well, and which need a lot of work among Netflix, Hulu, Disney+, Apple TV+, HBO Max, Peacock, Quibi, and CBS All Access. I suspect there's little surprise about who's at the head of the class, but it's also clear the pandemic has both been the biggest opportunity and biggest challenge for all the new competitors launching in the middle of widespread lockdowns. You can also read more about the grades I and my colleague Alan Wolk are handing out here on TVRev.

Also, as mentioned in this episode, I'm part of three recent online conversations you may also be interested in: 

San Diego Comic-Con@Home "World Builders: The Evolution of Immersive Entertainment," featuring Paramount Studios Futurist Ted Schilowitz and Unity Innovation Labs chief Isabel Riva, among others. Named one of the top "under the radar" panels by Comic Book Review. You can watch/listen beginning July 26, when it debuts here:  https://comiccon2020.sched.com/event/d5zk/world-builders-the-evolution-of-immersive-entertainment Let's DEW Lunch: Dane Smith of The Third Floor with David Bloom, discussing how visualization technologies are changing film and TV production. Among his recent projects - the THIRD season of The Mandalorian, the sequels to Jim Cameron's Avatar, and Amazon Prime's spinoff series from Lord of the Rings. So, lots to talk about. Listen/watch here: https://youtu.be/ub0f5kf35SI Influencer Marketing Virtual Conference and Expo. "State of Influencer Marketing" The conference was free to watch, but for access to all the recorded sessions (and material from some previous influencer marketing events), you'd need to pony up $100. You can find it all here: http://influencermarketingexpo.com It was a pretty tremendous conversation, and I was a panelist rather than moderator, but some interesting trends happening. I'll try to get into some of these things in future Bloom in Tech episodes. 
Jul 24, 202038:31
Paket Media's Raffi Bagdasarian On Solving Subscription Video's Sign-In Chaos

Paket Media's Raffi Bagdasarian On Solving Subscription Video's Sign-In Chaos

Raffi Bagdasarian is founder and CEO of Paket Media, which is building a product designed to simplify what’s emerging as a significant headache for millions of streaming-video consumers, and for the streaming services they buy into.

The headache: dealing with managing multiple subscriptions from numerous media companies, especially as we shift away from traditional pay TV bundles. The complications of managing all those subscriptions are made worse because none of the big new services want to rely on a competitor such as Roku or Amazon to do it for them. Just look at what happened when HBO Max debuted without being part of either of those giant streaming platforms.

I talked with Raffi as part of this episode, and more generally discuss some of the challenges emerging as more of us turn to streaming video, especially subscription services, to get more and more of entertainment. The shift brings lots of benefits, but its own set of headaches. 

Jun 18, 202053:21
Building and Buying Into the Metaverse with Peter Levin Of Griffin Gaming Partners

Building and Buying Into the Metaverse with Peter Levin Of Griffin Gaming Partners

Peter Y. Levin is a partner in Griffin Gaming Partners, which invests in the game business, and chairman of Immortals, the big esports team with backers such as AEG, Meg Whitman and Michael Milken. Before all that, Levin was a founder of Nerdist, and former head of interactive for Lionsgate and Legendary, among much else. I talked with Peter about building the Metaverse, and how games such as Fortnite and Minecraft are helping us get there. We also talk opportunities in esports, mobile, marketing and educational content in games and much else. The real opportunity may be in building the Metaverse, which we're thinking about more and more as the pandemic forces us to spend more and more of our lives online in virtual environments. 

May 17, 202001:02:50
Ken Jennings, Richard Garfield, Half Truth The Game, and Studio71 CEO Dan Weinstein

Ken Jennings, Richard Garfield, Half Truth The Game, and Studio71 CEO Dan Weinstein

I talked with Dan Weinstein, the head of Studio71, the big online-video distributor, about "blocking and tackling" during the pandemic, new opportunities in streaming, why the OTT industry is loving what's on Studio71's shelf, and what's up with Quibi. We also talked about just-launched trivia board game "Half Truth," created by Jeopardy star Ken Jennings and Magic the Gathering creator Richard Garfield, and the challenges the company is finding launching a game meant for groups of grownups at a time when the pandemic has turned our social lives upside down. . 

May 10, 202056:16
Duncan Trussell on Netflix's Animated Mind Trip "The Midnight Gospel"
May 03, 202054:55
Facebook's Phil Ranta on The Booming Opportunities for Video Game Influencers
Apr 13, 202053:34
Talking With UTA Chief Innovation Officer Brent Weinstein on Hollywood And The Pandemic

Talking With UTA Chief Innovation Officer Brent Weinstein on Hollywood And The Pandemic

Brent Weinstein is a partner and Chief Innovation Officer at one of Hollywood's biggest talent agencies, UTA. I interviewed Brent this week as part of the just-launched live-stream series Lets DEW Lunch, from the folks behind the Digital Entertainment World conference series. Brent has been closely involved in UTA's significant presence in technology and digital entertainment. Our conversation ranged widely, from esports to the new streaming services to celebrities launching their own social-media feeds to the long-term prospects for all those music live-streams, among much else. It's an extraordinary time in Hollywood, which already was undergoing wrenching changes even before the pandemic turned the business upside down. Check out our conversation, and if you get the chance, check out the Let's DEW Lunch conversations, which happen at mid-day (PST), and involve some high-profile executives from across the industry. 

Apr 03, 202046:10
How Social Media Creators Can Thrive, And Help The Rest of Us Survive, The Pandemic

How Social Media Creators Can Thrive, And Help The Rest of Us Survive, The Pandemic

As big parts of the economy get hit hard by the COVID-19 pandemic, social-media influencers and creators have an opportunity to do well, reaching audiences stuck with little to do. But it's not the time for hype and huckstering. We need strategies to inform, entertain and most of all comfort each other during this extraordinary time. In this episode, I suggest a few areas that are set to do well, and some approaches to creating content that can make a difference for everyone. I also would love to hear from you about what you're doing to entertain, inform and comfort yourself. What shows are you watching/streaming? What other media are you using? What else are you doing? Send me an audio comment through Anchor, or contact me on Twitter @DavidBloom or on LinkedIn /davidlbloom. I'd love to hear from you, especially now, when normal human connection is so fraught and complicated. Be careful out there. 

Mar 19, 202012:59
Influencer Marketing Takes Center Stage, with Former Nike Exec Drieke Leenknegt and CreatorIQ  CEO Igor Vaks

Influencer Marketing Takes Center Stage, with Former Nike Exec Drieke Leenknegt and CreatorIQ CEO Igor Vaks

Influencer marketing is becoming a hot commodity these days, fueled in part by new data-privacy laws and Google's resulting decision to stop using cookies in its browser. That leaves social -media influencers and brand collaborations as a key way that companies can still extend their online presence while getting access to good audience data. That's just one of the  lessons from my recent conversations with former long-time Nike marketing executive Drieke Leenknegt and CreatorIQ CEO and founder Igor Vaks. 

Leenknegt and I did a fireside chat during the Influencer Marketing Conference and Expo in Los Angeles, and grabbed the separate conversation you'll hear on this episode. After 20 years with Nike in both marketing and operational roles in China, Europe and the United States, Leenknegt is now a Portland-based consultant helping brands do a better job telling their stories, both on their own and with influencers and other collaborators and creators. 

And Vaks'  Los Angeles-area company helps big brands such as Disney and Unilever run campaigns that may involve 30,000 influencers or more. He's seen influencer marketing  evolve from something that was paid for out of the experimental part of a company's budget to becoming a central part  of big, integrated marketing campaigns. 

Mar 10, 202049:17
My Meta-Podcast About Podcasting, iHeart CEO Bob Pittman , And My Essay On Sticks, Boxes and Gratitude

My Meta-Podcast About Podcasting, iHeart CEO Bob Pittman , And My Essay On Sticks, Boxes and Gratitude

Bob Pittman ran MTV and AOL when it was cool to run them, and has since done a lot of other big media jobs. These days, he runs iHeart Media, the nation's biggest radio group, and its biggest podcast group. At this week's Podcast Movement Evolutions conference in Los Angeles, Pittman sat down with Conal Byrne, his top podcasting executive, to talk about the business. I have a little bit of material from Pittman's talk, and my own observations from the show and elsewhere in a deal-filled week for what's become a burgeoning business. Call it my meta-podcast, the podcast about podcasting. 

Along the way this holiday weekend, I take a little detour to smell the roses, with my essay called The Stick and the Box, inspired by some conversations today that got me thinking about the ways dogs and kids have managed to find joy, and how the rest of us could benefit by spending more time finding our own gratitude. 

Check it out, and let me know what you think on Twitter (@Davidbloom), LinkedIn (/davidlbloom), and through Anchor.fm's audio comment function. I'd love to hear what you think about the essay, about the future of podcasting, or about your own plans on the frontiers of audio content creation. Is it a fad, or will podcasting's fan base stick around and grow? Let me know your thoughts.

By the way, if you want to hear Pittman's own podcast Math & Magic; Stories from the Frontiers of Marketing, you can listen here.

Check out Supercast's approach to creating premium podcast options here

Bill Curtis' CurtCo Media can be reached here

Emi Norris' Paradiso, the Paris-based (with US operations) podcast production company, can be found here. 

And if you want to hear Debra Chen's just-launched podcast, The Great Fail, listen here.

Feb 16, 202030:03
Quibi's Oscar Coming-Out Party Was Big But Can Its Ad Blitz Buy Success?

Quibi's Oscar Coming-Out Party Was Big But Can Its Ad Blitz Buy Success?

Quibi used the Oscars and a Super Bowl ad to kick off what it promises will be a massive marketing blitz ahead of the April 6 launch of the mobile streaming-video service. But with the Olympics, elections, and oh so much streaming-video competition (not least from all the Disney-owned networks advertising Oscar night on corporate cousin ABC ), will it be enough to help Quibi break through to success? I take a look at what Quibi's last few weeks, and its prospects ahead.  

Feb 13, 202011:18
Why Awards Season Will Never End For Netflix And Other Streaming Services

Why Awards Season Will Never End For Netflix And Other Streaming Services

Hollywood's studios and TV networks used to exist in their own separate universes, with little crossover in on-screen talent, business models, or awards seasons. In the new era of Netflix and other subscription video services, such old-school differentiation no longer exists. For the same reason, those old-school awards seasons don't really exist anymore either. Here a few days before the big Oscar telecast, where Netflix has 24 nominations including two for Best Picture, I talk about why a streamer's work is never done. 

Feb 07, 202012:07
Deepfake Videos And A Divisive Election Are Both Upon Us. What Could Go Wrong?

Deepfake Videos And A Divisive Election Are Both Upon Us. What Could Go Wrong?

We're about to see a flood of "deepfake" videos, which superimpose one person's face on another's body. Most of them will be fun and innocuous, thanks to new tools from social-media sites such as Snapchat and TikTok as well as stand-alone apps such as Zao, Doublicat and Morphin. Facebook and Instagram, meanwhile, are trying to crack down on the most abusive "manipulated media" images and video as part of a newly announced policy. But with a looming election, and an incumbent who has repeatedly shown willingness to spotlight fake material that attacks his opponents, this could be a long election season filled with dubious video. More importantly, are we sophisticated enough as video consumers to know when we're seeing deepfakes, especially ones that reinforce our own negative feelings toward a candidate? Buckle your seatbelts, dream babies. It's going to be a bumpy ride. Listen to my latest Bloom in Tech episode for more. 

Jan 16, 202011:49
Disney+, Apple TV+ Enter Dangerous New Territory: The Churn Zone

Disney+, Apple TV+ Enter Dangerous New Territory: The Churn Zone

After high-profile launches in November, and early success with shows such as The Morning Show and The Mandalorian, new subscription streaming services Disney+ and Apple TV+ are now moving into new and uncertain territory. Subscribers may have seen the shows they wanted to see, and may be considering moving on. In this episode of Bloom in Tech, we talk about the Churn Zone, and what it means for Disney, Apple and other subscription video services launching this spring. 

Jan 08, 202012:04
The Coming Deluge Of College Athlete Influencers, and My Panel On The Influencer Lifestyle With YiZhou, Brendan Kane, Bruna Nessif And Others

The Coming Deluge Of College Athlete Influencers, and My Panel On The Influencer Lifestyle With YiZhou, Brendan Kane, Bruna Nessif And Others

The NCAA's recent decision to allow college athletes to profit from their "name, image and likeness" is likely to unleash a deluge of athlete/influencers, with a long list of unanswered questions about what it's all going to mean for influencers, influencer marketing, advertisers and college sports. I get into some of the issues in the first part of this episode. 

In part two, listen to the panel I moderated at  the sprawling Digital Hollywood conference earlier this month on influencers and the influencer lifestyle. The discussion featured  Shaine Griffin, Associate Commercials Strategist for SAG-AFTRA, organizing influencers; Bruna Nessif, Influencer and Author, “Let That Shit Go: A Journey to Forgiveness, Healing & Understanding Love” & founder, “The Problem With Dating;" Gregg Martin, Actor and content creator; Brendan Kane, Author of “One Million Followers;” and YiZhou, Influencer, actor, director & founder of Global Intuition.  It's a great conversation for anyone interested in the future of influencers and influencer marketing, and some of the tools influencers are using to become a success. Give it a lesson. 

Nov 30, 201901:12:31
The Lessons Claire Wineland Taught Us And Why Nick Reed Had To Make Her Documentary
Oct 20, 201933:11
Power's Changing Face, And How OTT Video Services Can Attract More Subscribers

Power's Changing Face, And How OTT Video Services Can Attract More Subscribers

My East Coast trip last week included a stop at the Future of TV conference, where I sat down with Viacom SVP Christian Kurz to talk about their new report, Power in Progress, and to moderate a panel of marketing and biz-dev executives on how to get and keep subscribers. 

The Power in Progress report looks at the ways traditional power structures are changing and having to adapt to newly powerful movements such as the March for Our Live, #MeToo, the Hong Kong protests, France's Gillets Jaune, and more. Just as importantly, it talks about ways that brands, and Viacom itself, can find new roles in working with and speaking to the young generations who are driving so many of these new power centers. The report details a series of  are lots of ways brands can find a way to connect with and 

The panel, meanwhile, talks about strategies for smaller VOD services to make themselves invaluable to their fans, and to find ways to succeed despite competition from more than 300 other services, including big new competitors from Apple, Disney, Comcast, AT&T, and  others. Even if you're in marketing for other kinds of entertainment, or just about any other product (think niche consumer packaged goods), there are tips and approaches of value for you. Give a listen. 

Oct 04, 201947:23
How Apple's TV+ Could Get 100 Million Users, Plus Philo's COO On Making A Skinny Bundle Make Sense

How Apple's TV+ Could Get 100 Million Users, Plus Philo's COO On Making A Skinny Bundle Make Sense

With one simple word, Apple may have unleashed a path to a huge user base for TV+, the streaming service it plans to launch Nov. 1. That word: free. The impact, possibly 100 million or more subscribers. During the first part of this episode of Bloom in Tech, I'll give you my reasoning for this possibly game-changing deal here near the start of the Streaming Wars. 

For the show's second half, I sat down recently with Mike Keyserling, chief operating officer for Philo, which offers 58 channels of TV networks you probably like a lot, at a price you'll almost certainly like even more. Philo is one of several so-called skinny bundles jostling for the subscription dollars of cord cutters looking to get off traditional cable, while still getting most of the channels they like watching there. Mike and I talked about what makes Philo different, building your own pay-TV bundle in the streaming age, and why college campuses have been an ideal testing ground for the service's development the past several years. Give a listen. 

Sep 21, 201922:56
Making Online Video Pay, Whether You're Apple Or Niche Providers

Making Online Video Pay, Whether You're Apple Or Niche Providers

Apple's big week of announcements included some bargain prices  on its new TV+ and Arcade video- and  game-streaming services. In turn, I suggest that may be a source of headaches for competitors such as HBO Max and Quibi.. As well,  last week I moderated a panel of executives from several smaller online video services (Condé Nast Entertainment, Whistle, Ellation, and College Humor's Dropout). We talked about what companies such as theirs need to do to thrive amid all the new big-name competitors. One big hint: be everywhere. And I talk about how. The next few months will see the business of online video move to a very different new level.

Sep 12, 201917:58
The Worldz Conference and Helping Brands and People Tell Their Stories Better

The Worldz Conference and Helping Brands and People Tell Their Stories Better

The Worldz conference starts this week, or at least the biggest expression of what's a year-round experience called Worldz, and a related professional network called PTTOW! (it's their exclamation point, not mine). The mothership  launches Tuesday, Sept. 10 and Sept. 11 at the Long Beach Performing  Arts Center, an unusual mix of marketing conference, self improvement, conscious  capitalism, world-changing tech prognostication and more. It packs a ton of  highly intimate  conversations between about 2,500 attendees and maybe 250 "masters"  and "titans," top-dog talkers from companies such as  Mastercard, Hyundai, Estee Lauder, IHeartMedia, Vans, Marvel, T-Mobile, and Facebook. To learn more about Worldz, I connected with founder Roman Tsunder and Samantha "Sammie" Rabstein, the conference's senior director of programming. It's a conference,  and really a year-round experience, I strongly endorse that you take advantage of, if you can. In the meantime, listen to my conversation with Sammie and Roman here. Some good  stuff. 

Sep 10, 201927:04
Netflix Triples Down On Theatrical Runs For its Biggest Oscar Hopefuls, And It Should

Netflix Triples Down On Theatrical Runs For its Biggest Oscar Hopefuls, And It Should

After winning four Oscars last year, Netflix is betting even bigger this year with special theatrical runs and awards handling for a whopping 10 films. Martin Scorsese's pricey mob picture, The Irishman, might be the most expensive bet, but there are plenty of other contenders in the Netflix portfolio, including films from Steven Soderbergh, David Michod, Fernando Meirelles, and Noah Baumbach, featuring a large truckload of Oscar-winning actors.  Netflix is giving all these prominent films a longer exclusive run in theaters (usually, films just appear on Netflix, like everything else). But this year, with more competition coming and stalled-out subscriber numbers, the stakes are bigger than ever for Netflix  this Oscar  season.  We'll have plenty to watch for beyond just a batch of extremely promising movies. 

Aug 29, 201912:32
Jeopardy King Ken Jennings and Magic The Gathering Creator Richard Garfield On Their New Game "Half Truth"
Aug 23, 201925:31
ViacomCBS, Tumblr and Houseparty: The Companies We Keep, And Those We Can't

ViacomCBS, Tumblr and Houseparty: The Companies We Keep, And Those We Can't

A flurry of deals and deal-related news this week, led by the Viacom-CBS merger's long-anticipated merger and Verizon's dumping of former social-media giant Tumblr got me thinking about what it all means for the tech-centric entertainment world we're entering. I also have lots to say about a deal that didn't happen, Facebook's acquisition of Houseparty., among other hijinks at the social-media giant. Can ViacomCBS survive even as a combined standalone unit? Is Tumblr really only worth $3 million? And could the fear of antitrust keep Facebook on some sort of straight and narrow path away from jerkdom? Give a listen, then share your thoughts through Anchor.fm's audio comment function, or send me a Tweet and LinkedIn message. 

Aug 15, 201911:56
Ninja Remixes The Gamer Live-Streaming Business With His Stunning Leap To Microsoft

Ninja Remixes The Gamer Live-Streaming Business With His Stunning Leap To Microsoft

Ninja (Tyler Blevins) has been the best-known star in the booming business of live-streaming online about games. Until the first week of August, he did that for Amazon-owned Twitch. Then he turned the business of live-streaming upside down when he announced he would jump to Microsoft's Mixer service, which has been in fourth place among game streaming services. The move has lots of implications, and I talk about them on this episode of Bloom in Tech. Give a listen. 

Aug 08, 201914:01
Netflix's Stumble And How Tubi Can Thrive Amid The Streaming Wars

Netflix's Stumble And How Tubi Can Thrive Amid The Streaming Wars

Netflix had a bad couple of weeks, for several reasons. In this episode of Bloom in Tech, I talk about the implications of Netflix's stumbles, and what it means for the looming streaming-video wars. And as all that was going on, I sat down onstage at the OTT_X Conference in Los Angeles to talk with Adam Lewinson, the Chief Content Officer for Tubi, the biggest of the ad-supported video-on-demand services out there. AVOD services  such as Tubi have a very different set of challenges and user expectations than do the subscription services such as Netflix, Hulu, Amazon Prime Video, Disney+ and CBS All Access. We talk about why, and where Tubi is headed. Give a listen. 

Jul 29, 201943:07
World of Wonder Co-Founders On RuPaul, DragCon, Retail and Subscription Video

World of Wonder Co-Founders On RuPaul, DragCon, Retail and Subscription Video

Randy Barbato and Fenton Bailey have been running World of Wonder, their Hollywood-based TV production company, for nearly three decades. For the past 10 years, World of Wonder has produced RuPaul's Drag Race, featuring perhaps the best-known drag queen ever. The show's format has now been copied into local versions in several additional countries, just one of the ways Barbato and Bailey have diversified, survived and thrived in an era increasingly hostile to independents. In my conversation onstage with Barbato and Bailey at the recent VidCon in Anaheim, they talk about opening a retail store on Hollywood Boulevard, launching DragCon events in New York and Los Angeles, creating a social-media powerhouse, nurturing outsider creative talents, getting into long-form documentaries, and turning those docs into scripted programming. It is indeed a wondrous world for World of Wonder. Give a listen. 

Jul 19, 201926:12
Joey Graceffa Really Doesn't Want To Direct

Joey Graceffa Really Doesn't Want To Direct

Joey Graceffa has spent a decade as one of the most influential of online influencers, with more than 1.9 billion views of his YouTube videos by more than 9 million subscribers, along with a big footprint on Instagram and Twitter. I sat down with Joey at VidCon, the big influencer convention that just concluded  in Anaheim, to talk about his long-running YouTube Premium show, Escape the Night, his fixation on escape rooms, and his desire  to turn his trio of dystopian YA novels into a movie,  but without him as director. How refreshing. Give a listen. 

Jul 15, 201917:08
Gamers Outreach Founder Zach Wigal On Helping Sick Kids

Gamers Outreach Founder Zach Wigal On Helping Sick Kids

During the recent E3 game conference, I sat down onstage with Zach Wigal, the founder of Gamers Outreach, which provides games and video game equipment for kids stuck in hospitals facing long-term care for serious and life-threatening conditions. It was one of four panels I did as part of the E3 Esports Zone, run by Subnation, and a series of partners and sponsors. We were on the Content Stage and also had our conversations streamed live across the web. Just in case you missed all of that, here's my conversation with Zach about helping kids facing serious illness with the therapeutic escape of video games. They do good work. Maybe you can find a way to support them as well. In the meantime, many thanks to Subnation, E3, and their partners for the opportunity to take part  in this and several other great conversations. 

Jul 09, 201925:06
Going Digital Means We Lose A Way To Share Culture Together

Going Digital Means We Lose A Way To Share Culture Together

I've been gone for a little while, undergoing a huge move that's left me without virtually any of the traditional physical media that I've gathered over many years. That's all great. But as I and millions of others go full KonMari, are we giving up some crucial ways to signal to others around us the culture, books, music, film, TV that matter to us? This is a quick episode, just some thinking stimulated by days and days of getting rid of much of my physical belongings, and tipping into a headlong embrace of the digitally based life I already have been in and around years. Give it a listen, and let me know what  you think. You can leave an audio message through Anchor.fm's tools around this podcast. Please rate, review and share the episode if you like what you hear. And if you really like what you hear, you can become a supporter of it through Anchor.fm, throwing a few bucks in the kitty. 

Jul 04, 201908:55
EDM Duo Vicetone On Dance Music In Nashville, Videogames And Their Big Asia Tour

EDM Duo Vicetone On Dance Music In Nashville, Videogames And Their Big Asia Tour

At the recent E3 video game conference, I sat down with Victor Pool and Ruben den Boer, the Dutch duo behind the electronic dance music act Vicetone. They grew up in small Dutch towns, spent time in Amsterdam, New York and Los Angeles, but even as they started creating more EDM hits, they yearned for a  quieter place to live. The answer: two years ago, they moved to Nashville, found a house and set up a production studio. And it seems to be working out. 

When we talked, their single “Something Strange”  was doing something strange.: Six months after its November release, the single  finally hit No. 1 on Sirius-XM’s BPM channel, while their latest single,  ‘Waiting,” had just been released.  They were about to fly to Tokyo to start a six-country, three-week tour across Asia. 

The duo are big gamers, and took in all the new video games on display at E3. But they were at E3 because they were performing at the opening-night party sponsored by Subnation, which created  three days  of esports-related events in partnership with the E3 conference.  As part of all that, I moderated several panels at the E3 Esports Zone. When I get the chance, I’ll share some of those conversations here on Bloom in Tech in subsequent episodes. 

In this episode, Victor and Ruben talk about their love of video games, being a Dutch  dance-music duo in the country music capital, finding collaborators on Spotify, and maybe doing a  K-Pop crossover song, Give a listen.

Jun 25, 201927:28
Danny DeVito and Michael Douglas On Producing TV And Film Together For 50 Years

Danny DeVito and Michael Douglas On Producing TV And Film Together For 50 Years

Long-time pals Danny DeVito and Michael Douglas sat down together at the recent Produced By conference on the Warner Bros. studio lot to talk about, well, a lot.  They met when Douglas was still in college in Santa Barbara, and have worked together as actors, producers, directors and friends for half a century since. In this conversation, they talked about making the Oscar-winning One Flew Over the Cuckoo's Nest, Taxi, Streets of San Francisco, The Kominsky Method, It's Always Sunny in Philadelphia, Romancing the Stone and so much else. Along the way, they have some great advice for producers and would-be producers of film and TV, and some thoughts on the challenges and opportunities of the streaming-video era, and what Quibi means. It's funny, fond, occasionally Falstaff-ian and a downright entertaining conversation. Give a listen. 

Jun 19, 201901:10:41
Mindy Kaling And Nancy Meyers On Being Do-Everything Creators In Hollywood

Mindy Kaling And Nancy Meyers On Being Do-Everything Creators In Hollywood

Mindy Kaling made a splash as an actress in The Office and The Mindy Project and just released Late Night, an Amazon Studios feature that she wrote, directed, produced and stars in. Nancy Meyers started as the writer of such films as Private Benjamin and Irreconcilable Differences, then became a director and producer, known for iconic rom-coms such as Something's Got to Give and It's  Complicated. The two sat down together at the recent Produced By conference to talk about being multi-hyphenate female creators in Hollywood, with all the challenges, experiences and opportunities that have unfolded since. 

Jun 13, 201901:06:47
Producing TV and Film In A Changing Hollywood: Gail Berman, Lucy Fisher and the Produced By Conference

Producing TV and Film In A Changing Hollywood: Gail Berman, Lucy Fisher and the Produced By Conference

This weekend's Produced By conference, hosted by the Producers Guild of America, was a good chance to sit down with Gail Berman and Lucy Fisher, the presidents of the organization, to talk about creating TV shows, films and streaming programming in a Hollywood that's been turned upside down by technological change. Berman, who headed both Fox TV's entertainment division and Paramount Pictures, and FIsher, former vice  chairman of Sony's Columbia Pictures Group, are among the most prominent producers out there, each working on projects for traditional outlets, new streamers, even a movie based on podcasts. And the conference they're presiding over will touch on many of these changes and much else. You can also read my Forbes piece about the interview

Jun 07, 201919:50
Apple Dumps iTunes, And The Web, At WWDC

Apple Dumps iTunes, And The Web, At WWDC

The announcements were coming fast and furious at Monday's opening session of Apple's World Wide Developers Conference, but the stuff that caught my attention was perhaps a little more subtle: Apple is trying to get us old-school computer-wielding types to move away from the increasingly problematic World Wide Web, with its trackers and data violations, to an app-based universe that looks a lot more like its iOS mobile universe. Give a listen, then take advantage of Anchor's audio comment button to let me know what you think, and what you thought was most interesting from Monday's presentations. There was lots to chew on, especially that smoking hot Mac Pro, which ought to have Hollywood's video editors, visual-effects specialists, VR creators and others really excited. But trust me, for everyone else, an app-y place can be a happy place. Give a listen. 

Jun 05, 201911:54
Crowdfunding Comes To Commercial Real Estate, with CrowdStreet CEO Tore Steen

Crowdfunding Comes To Commercial Real Estate, with CrowdStreet CEO Tore Steen

Plenty of people have heard about crowdfunding sites such as Kickstarter and Indiegogo, which make it easy for fans to back f creative and technology projects, among others. And more recently, we’ve seen companies tap the SEC’s newer Regulation A process to sell shares of stock to, particularly, fans of smaller ventures that aren't yet on the major stock exchanges. 

CrowdStreet uses some of the familiar crowdfunding tools and approaches, but targets a much higher level of backers, namely so-called  "accredited investors" who might want a piece of one of the biggest asset classes out there, commercial real estate. I sat down with CrowdStreet CEO Tore C. Steen to talk about how the six-year-old company is using an online process and crowdfunding to streamline and open up investing in commercial real estate. The segue from KickStarter to CrowdStreet isn’t an obvious one, but the opportunities are just as big, the beneficiaries just as unexpected. Give it a listen. 

Jun 03, 201930:56
Beating Burnout For Influencers And Everyone Else, With Dr. Habib Sadeghi

Beating Burnout For Influencers And Everyone Else, With Dr. Habib Sadeghi

This week, I moderated a panel on work and mental health for Soul Pancake's "Four Conversations About One Thing," a series of discussions tied to  Mental Health Awareness Month. My panelists included actor Romany Malco (A Million Little Things, Weeds), Internet and radio star Shira Lazar, Quibi head of people operations Denise Jackson and Dr. Habib Sadeghi. This podcast, I talk about dealing with burnout, a huge issue for online influencers especially, and a discussion that comes just as the World Health Organization has officially added work-related "burn-out" to its handbook of recognized illnesses and conditions. Separately, I speak with Dr. Sadeghi about some of his prescriptions for building a more balanced and centered life amid all the challenges we face out there in this fractured digital age. If you're in tech or entertainment, or really any high-pressure business, there's lots here worth checking out. Give it a listen. 

May 30, 201932:58
Dr. Fiorella Terenzi On Teaching Astrophysics With Space Opera

Dr. Fiorella Terenzi On Teaching Astrophysics With Space Opera

This week, I spent a day at the semi-annual Digital Hollywood conference, in part reconnecting with friends and business associates. After moderating a truly great panel of thoughtful people in  influencer marketing (you can watch the panel here; scroll to about the 1-hour mark in the day-long video to get to my panel),

I also got a chance to watch a panel featuring the Italian astrophysicist and musician Dr. Fiorella Terenzi, then I sat down separately with her to talk about "Let's Get Astrophysical,"  the class she teaches at Florida International University and at California State University - Channel Islands. 

The class combines traditional astronomy with creative expressions such as music, art, fashion and dance, along with some wisdom on being entrepreneurial, and even some Internet etiquette. As part of the class, the students create what Terenzi calls a space opera, "Tommy" for the spheres. Terenzi has been crossing between hard sciences and the humanities for decades, dating back to a 1987 album for Island Records that used radio frequencies generated by stars and galaxies to create music. Now, besides her teaching, Terenzi is working on a new virtual-reality project that incorporates all five senses. Guess what Mars smells like? 

May 23, 201929:34
Digital Anthropologist Brian Solis On Influencers And Scaling Your Life For The Digital Era
May 17, 201919:52
Edward James Olmos On His Iconic Roles, Acting As Activism and Growing Up In East L.A.

Edward James Olmos On His Iconic Roles, Acting As Activism and Growing Up In East L.A.

Actor and activist Edward James Olmos has created a string of iconic roles over the past 45 years, including in 'Battlestar Galactica,' 'Zoot Suit,' 'Bladerunner,' 'Miami Vice,' and 'Stand and Deliver.' My partner Andrea Vaucher and I caught up with Olmos last month at the Panama International Film Festival, at festival headquarters in the Central Hotel in the Casco Viejo, the oldest area of 500-year-old Panama City, Panama. 

Olmos at the festival for a 30th anniversary screening of 'Stand and Deliver,' the biopic about East Los Angeles high school math teacher Jaime Escalante. His portrayal of Escalante brought Olmos his first Academy Award nomination, though, as Olmos tells it, cobbling together the funds to get "Stand" made was one of the more unusual film finance stories ever. Olmos also introduced the festival's closing-night film, 'The Sentence,' a documentary about controversial drug-conspiracy laws in the United States. 

He also talked about why 'Battlestar Galactica' remains important, a decade after its last episode, as it dealt with some of the most meaningful issues ever in a television show. Other topics include what it was like growing up in wildly diverse East L.A. after WWII,  how Olmos tried, repeatedly, to turn down the role of Lt. Castillo in 'Miami Vice.'  and why he takes on roles to make a difference in his own growth and that of his community. Give a listen. 

May 12, 201940:30
Instagram Is Killing Likes; Beca Alexander of Socialyte Tells Me What It Means

Instagram Is Killing Likes; Beca Alexander of Socialyte Tells Me What It Means

In the category of good riddance, Instagram is experimenting with getting rid of one of its least useful metrics, the Like. I talk with Beca Alexander, President of long-time influencer-management and brand consultant Socialyte to understand more about what it means. But as far as I'm concerned, losing the like gives us a chance to move beyond the high school era of social media. In this episode, I also promise to link you to a great Medium piece on the downside of all those millions of dollars that investors put into online-media companies, and how it suckered them into giving away expensive content for free. The story can be found here, I recommend it for those who care about why hot online outlets such as Buzzfeed and Vice keep having to lay off people even amid all their perceived, well, buzz. You can read my Tubefilter column on Instagram and likes here. Perhaps less surprisingly, I recommend that too. But give this podcast a listen. My conversation with Beca covers a lot of the changes in what matters to brands in dealing with influencers on the red-hot Instagram platform. If you're in business, or advising businesses, that are on Instagram, you should take in the wisdom here. 

May 03, 201939:55
Short Films on Alien's 40th Anniversary and Tongal CEO James DeJulio

Short Films on Alien's 40th Anniversary and Tongal CEO James DeJulio

The  movie 'Alien' turned 40 last week, and to celebrate, Fox partnered with the creator platform Tongal to find six young filmmakers to create short video projects around the iconic film franchise. The results have been popping up the last few weeks, and on May 3, arrive on AlienUniverse.com and social media (under the handle @AlienAnthology) for further viewing. I talked with Tongal founder and CEO James DeJulio about how his decade-old Santa Monica-based company surfaced hundreds of proposals for the six Alien films through a community of 170,000 creators. In all, he said,  more than 1,000 of those creators had a part in creating one or another of the shorts. Tongal and platforms like it are  one way brands and agencies are tapping into new creators and creative ideas at a time when the demand for content and options for marketing and distribution is ever-accelerating.  

Apr 29, 201938:31
Emilio Estevez on 'The Public' Movie, Libraries and The Homeless

Emilio Estevez on 'The Public' Movie, Libraries and The Homeless

I talked with actor/writer/director Emilio Estevez about his latest film, 'The Public,' set in a Cincinnati library during a brutal cold snap. The librarians are thrust into the roles of first responders and social workers, helping the homeless who come there for shelter.  And on this lethally cold night, the homeless refuse to leave at closing time, leading to a confrontation with police. Estevez produced, directed, wrote and stars in the film, alongside a great cast. And the project came about after Estevez learned of the challenges libraries and librarians face these days, and not just from technological change. Estevez and I were joined in our conversation by Rich Hull, CEO of Pongalo, the Spanish-language video service that partly backed the film. There's lots to talk about when it comes to libraries and their importance as one of the basic building blocks in democracy. Give a listen. 

Apr 21, 201935:58
Disney+ Shows Its Cards While Netflix Continues To Count Its Winnings

Disney+ Shows Its Cards While Netflix Continues To Count Its Winnings

We're finally seeing some of the cards being played by some of the big players in this poker game known as the streaming-video wars. Disney+ showed a lot of its hand last  week, and Apple sort of showed its plans a couple of weeks earlier. Meanwhile, Netflix continues add millions of subscribers around the globe and is actually running a functioning, highly optimized business. Disney+ almost certainly will be successful in the long term, but I suspect they'll be losing quite a bit of money in the short term. I explain why here. Give it a listen. 

Apr 18, 201911:52
Snap's Great Week Doesn't Solve Everything Yet

Snap's Great Week Doesn't Solve Everything Yet

Even hanging for a few days at Las Olas Resort in western Panama, one thing was pretty obvious to me about Snap's week of big news: they've only just begun to dig out the big hole Evan Spiegel and the rest of his team constructed for themselves. Yes, the company has new original shows, multiplayer games, an ad network, a much-improved Android app, some very interesting partnerships in the U.S. and abroad and more. But boy, none of this stuff is easy, and Snap has some pretty intimidating challengers, including some newer faces. In my latest podcast, recorded next to a fabulous beach in Playa La Barqueta, I talk about  what's ahead for Snapchat. Give it a listen and let me know what you think of Snap's prospects. Are you willing to invest? Think it's crazy to put money into companies controlled by their CEOs? let me know on Twitter @DavidBloom or on LinkedIn at /davidlbloom. As always, like, rate and share if you think this is good for your pals to listen to as well. I'll have some more stuff from Panama, including conversations with Edward James Olmos, the Sundance Institute and the former head of the Sundance Channel all still to come. 

Apr 14, 201910:57
Trump's Twitter Suit And Social Media As Public Trust

Trump's Twitter Suit And Social Media As Public Trust

A suit in federal court  is challenging whether Donald Trump, as the most Twitter-reliant president yet, can legally block people from his feed. At the same time, Twitter may start flagging Trump posts that violate its policies, and adding notes to explain why. All this conversation  prompts a question about what social media would be like if we all had  to take  responsibility for the stuff we post on social media, and what the Internet might be like. Give a listen, then let me know what you think. 

Apr 03, 201908:00
Apple Echoes Amazon in Subtweeted Rebuke of Google And Facebook

Apple Echoes Amazon in Subtweeted Rebuke of Google And Facebook

Apple made a lot of big announcements this week, many of which sounded a lot like what Amazon is doing in games, reading material and video, alongside their rather similar music and audio initiatives. Just as importantly, the Apple-Amazon approach strongly contrasts with the data-milking approach of Facebook and Google, a point that Tim Cook subtly made throughout Monday's presentations. 

Mar 30, 201909:43
Critical Role's Leaders On Its $7.7 Million Kickstarter Hit, The Legend of Vox Machina

Critical Role's Leaders On Its $7.7 Million Kickstarter Hit, The Legend of Vox Machina

Critical. Role started as a group of actor pals playing Dungeons & Dragons while a camera rolled on Twitch and YouTube. That unlikely start has become a huge Kickstarter hit, raising $7.7 million and counting to create an animated series called "The Legend of Vox Machina,"  based on the story lines and characters of the long-running games. I sat down with Sam Riegel and Travis Willingham, two leaders of Critical Role, to talk about O.G. D&D (that's me), creating an unlikely cross-platform media machine, and what they're going to do with all that loot to make a great animated series that will run....somewhere. C'mon, roll the dice. Give it a listen.  

Mar 21, 201926:31
Facebook's Fake Pivot, Amazon's Ascendance and Social Media's Inflection Point

Facebook's Fake Pivot, Amazon's Ascendance and Social Media's Inflection Point

Mark Zuckerberg wants people to believe Facebook is pivoting toward privacy. It's not, and I explain why. More importantly, however, social media as we know it is undergoing significant shifts to new paradigms that put Amazon in a particularly advantageous place, and may hinder the power of Facebook and Google going forward. My latest Bloom in Tech episode explains what's happening and where we're headed. Give it a listen. 

Mar 13, 201910:38
Digital Media Sports Spending, Jeff Zucker's Rise, And Conde Nast Catches Cricket Fever

Digital Media Sports Spending, Jeff Zucker's Rise, And Conde Nast Catches Cricket Fever

The business of sports online is taking off, with lots of venture capital coming to numerous sites and AT&T making a big statement by centralizing all its sports operations under CNN chief Jeff Zucker. I also sat down with Conde Nast Entertainment Studios EVP Alexander Edgington to talk about their new Netflix sports-related documentary series, "Cricket Fever," about India's biggest cricket tournament. It's an important effort by Conde' Nast and Netflix to grab some attention in the vast and complex Indian market. Al talks with me about what it all means in the second part of this episode 

Mar 07, 201942:21
How Netflix Won The Oscars Even Though It Lost Best Picture

How Netflix Won The Oscars Even Though It Lost Best Picture

Netflix spent heavily during this awards season, but didn't snag the biggest prize of all, the Best Picture Oscar. But it still ended up a big winner, grabbing multiple other Oscars and winning useful credibility with both its subscribers and Hollywood's great auteurs. I explain why in this episode of Bloom in Tech. 

Mar 01, 201909:41
Cinemark CEO On VR, Esports and The Future of Theaters

Cinemark CEO On VR, Esports and The Future of Theaters

Cinemark CEO Mark Zoradi joined me during Oscar Week on Bloom in Tech to talk about the big theater chain's new ventures in virtual reality with Spaces and The Void, its esports venture with Super League Gaming, large-format screens, new projection technologies, better food, better seats and a whole lot of other changes arriving in the very old-school business of putting a movie on a screen. 

The No. 3 U.S. theater chain is also the largest in South and Central America. Zoradi, a long-time Disney veteran, is trying to steer the company forward at a time when teens love their mobile phones, Instagram, YouTube and Netflix. Give our conversation a listen. 

Feb 25, 201939:01
Surveillance As Art, Gender As Boundary: Jill Soloway and Jill Magid at Frieze LA

Surveillance As Art, Gender As Boundary: Jill Soloway and Jill Magid at Frieze LA

Amid all the art and craziness of Frieze LA and seeming countless satellite fairs, openings and events, I was most intrigued by a panel at Neuehouse Hollywood featuring director and "Transparent" creator Jill Soloway and conceptual artist Jill Magid, herself now a director of the upcoming Oscilloscope Laboratories feature documentary, 'The Proposal." The Jills ranged widely, from the joys of directing, to the challenges of gender and work,  to the ways Magid pokes at and interacts with police, intelligence and other organizations that create limits and structures. It's a fascinating conversation between, on one side, a creator focused on breaking down boundaries and creating spaces for marginalized people, and on the other, a creator focused on engaging with and interrogating the many boundaries that limit and structure our lives. 

Feb 17, 201945:40
Fortnite, Dollar Shave Club And The Future Of Content Marketing

Fortnite, Dollar Shave Club And The Future Of Content Marketing

I hosted a great panel on the future of content marketing at this week's Digital Entertainment World conference in Los Angeles, with top executives with Twitch, Fandango, Machinima and CreatorIQ. Content marketing can include everything from movie trailers to live events to influencer partnerships to what the video game Fortnite did last week with EDM star Marshmello. And as the contest for audience attention gets tougher and tougher, more brands are opting for content marketing as a way to reach engaged, highly targeted audiences. Give a listen to what some of the best in the business are doing in this burgeoning field. 

Feb 10, 201933:37
Tom Cruise, Callie Khouri and the Dog Days of Hollywood's Awards Season

Tom Cruise, Callie Khouri and the Dog Days of Hollywood's Awards Season

Late January is the dog days of Hollywood's long, expensive awards season. Smaller events unfurl several times a week, and every win becomes a chance to further handicap the Oscar chances for major contenders. This past week, the Final Draft Awards honored Callie Khouri, who wrote "Thelma & Louise" and created the "Nashville" TV series with its Hall of Fame Award.  

The next night, the Lumiere Awards unspooled a few miles away, on the lot of a different movie studio, and handed out a lot more statues. And there, Tom Cruise surprised even the man being honored, the writer-director Christopher McQuarrie, who is his long-time collaborator. I talked with Khouri and captured Cruise and McQuarrie all talking about the joys and challenges of making movies for this episode of Bloom in Tech. Give a listen. 

Feb 02, 201923:57
Baseball All Star Adrian Gonzalez and PopFly XP's New Fan Apps

Baseball All Star Adrian Gonzalez and PopFly XP's New Fan Apps

Adrian Gonzalez has had a long and distinguished career as an All Star first baseman for the L.A. Dodgers and Boston Red Sox. Now he's taking a swing at another kind of game, creating fan-friendly custom apps that connect (for now) baseball stars and their fans directly, instead of through social media or their teams' online presences. PopFly XP is debuting apps for Gonzalez and former Dodgers' teammate Justin Turner, trying to create new ways for baseball stars to connect, sell custom merchandise and build new kinds of businesses. I talk with Gonzalez and PopFly's CEO, former Dodger partnerships executive Jesse Nunez, about what they're trying to accomplish. 

Jan 27, 201915:54
Netflix's Awards Strategy Pays Off With Roma's 10 Oscar Nominations

Netflix's Awards Strategy Pays Off With Roma's 10 Oscar Nominations

Netflix has spent heavily this awards season on several films, part of a strategy to differentiate it from competing media companies that soon will have their own video-streaming services. The strategy paid off big time with today's announcements of Oscar nominations; Alfonso Cuaron's 'Roma' grabbed 10, tied for the most of any film and the first film from a streaming service to get a Best Picture nomination. I talk about what it all means. Give a listen.  

Jan 23, 201908:28
Can Influencers Reach Their Fans Beyond Social Media Platforms?

Can Influencers Reach Their Fans Beyond Social Media Platforms?

Companies such as EscapeX, Whalerock Industries and Beachfront have standalone apps that help big influencers generate more money from their most devoted fans. What are the opportunities here? I talked with the CEOs of EscapeX and Beachfront, and CreatorIQ COO Tim Sovay about the possibilities and challenges in helping influencers move beyond  their dependence on social-media platforms when connecting with their super fans. Give it a listen. 

Jan 20, 201938:22
NBCU's Bluprint And The E-Commerce Future of Online Video

NBCU's Bluprint And The E-Commerce Future of Online Video

I talked recently with two top NBCUniversal executives about Blueprint, their revamped hobbyist learning site, which combines lessons in nearly dozen categories with lean-back content, community, e-commerce operations and a healthy dose of celebrities and influencers. The site, now a subscription video-on-demand operation, is busy cross-pollinating with other parts of NBCU, and will be the basis for extending e-commerce functions throughout many parts of the media giant, the executives told me. It's a smart and provocative vision of the future of SVOD video sites and one I expect Amazon and others will be copying soon enough. You heard it here first. Give it a listen, won't you? 

Jan 11, 201911:42
Netflix's Many Holiday Moves Set It Up For Challenging 2019

Netflix's Many Holiday Moves Set It Up For Challenging 2019

Over the holidays, Netflix debuted its biggest ever hit and an intriguing interactive experiment, picked up multiple Golden Globes, saved hundreds of millions of dollars and hired a CFO. It faces more competition than ever in 2019, but I talk about how these various initiatives are helping the company evolve and succeed in the face of all those deep-pocketed challengers. Give it a listen. 

Jan 08, 201916:35
Five Trends Shaping Influencer Marketing In 2019

Five Trends Shaping Influencer Marketing In 2019

Influencer marketing was bigger than ever in 2018, despite a string of scandals hitting some of the major platforms. I talked with several top influencer-marketing agencies, data companies and consultants – including CreatorIQ, Tubular Labs, Pex, WhoSay and Michelle Merino – about what trends are shaping the industry as we move into 2019. Give it a listen. 

Jan 03, 201915:30
Virtual Reality's Improved Reality At End of 2018, With Dreamscape Immersive

Virtual Reality's Improved Reality At End of 2018, With Dreamscape Immersive

In this episode, I look at a  string of virtual-reality projects, technologies and venues that have arrived in Los Angeles recently, as the bad mojo of 2017 has evolved into a promising industry again in 2018. I also talk with Bruce Vaughn, the former Disney Imagineer and current CEO of Dreamscape Immersive, the Steven Spielberg-backed company creating story-driven VR experiences such as "Alien Zoo." Dreamscape just opened its first permanent venue in an upscale Los Angeles mall. This episode is not quite a year-end retrospective, despite the timing, so much as a rundown of cool stuff I've seen the last several months, in an industry that's finally starting to look sustainable, and fascinating. Give a listen.

Dec 27, 201838:34
Looking Back At Hollywood's 2018 and Its Momentous Makeover

Looking Back At Hollywood's 2018 and Its Momentous Makeover

Two media companies went away, and most of another is buying bought for parts. #MeToo and tech giants continued to reshape the physical, fiscal and emotional landscape of Hollywood, with much more to come in 2019. I take a look back at the notable changes and shifts. What's your pick for biggest changes of 2018? What's coming next year? Give a listen. 

Dec 23, 201815:48
What Netflix's $100 Million 'Friends' Deal Might Be A Bargain

What Netflix's $100 Million 'Friends' Deal Might Be A Bargain

To keep showing the 25-year-old TV series 'Friends' for another year, Netflix agreed to pay WarnerMedia $100 million for one year. Crazy as it sounds, that could be a good deal for the streaming giant. I explain why in this episode. Give it a listen, won't you?
Dec 06, 201805:42
Giving Tuesday and NewsMatch - Funding Accountability Journalism

Giving Tuesday and NewsMatch - Funding Accountability Journalism

Nov. 27 is Giving Tuesday, when hundreds of non-profits in 55 countries get a chance to double the value of donations with matching funds. It's also the day that NewsMatch holds what it now calls Giving Newsday, with $3 million in matching foundation funds to augment donations to 155 non-profit news organizations (donations made through the end of the year will be matched). The non-profits – generally doing in-depth investigative work that for-profits no longer can afford – range from the Pulitzer Prize-winning Pro Publica to magazines such as Mother Jones and Washington Monthly, to Public Radio International and tiny operations in Wyoming, Hawaii and North Dakota. I talked with Pro Publica's president and a top exec at Giving Tuesday's founding organization, 92Y, about giving instead of just buying. 'Tis the season. Give a listen, won't you?
Nov 24, 201808:42
Making Esports A Cultural Happening - DreamHack, Subnation and VRTL Summit

Making Esports A Cultural Happening - DreamHack, Subnation and VRTL Summit

Esports are growing fast, for a lot of reasons. This weekend's DreamHack Atlanta festival shows some of those reasons why, partnering with Subnation and big brands such as Red Hat and Twitch to bring music, art, experiential activations, street culture and more to the gamer championships. It turns a tournament into an experience. I also talk about (and share a recording of) this week's esports panel at the VRTL Summit held at the Paramount Pictures lot in Hollywood, featuring top esports executives such as the commissioner of Activision-Blizzard's Overwatch League. There's lots happening here. Give a listen.
Nov 17, 201838:40
The Bear Chasing Streaming Video's Would-Be Giants

The Bear Chasing Streaming Video's Would-Be Giants

The race for primacy the streaming video business is getting more and more crowded, and the basis for deciding who has "won" is ripe for a rewrite. Can CBS All Access outrun HBO, which needs to compete against numerous corporate siblings for viewers, all while Disney, Apple, Walmart and others join the fray? What matters most? Subscribers? Revenues? Profits? It's the bear chasing the business.
Nov 11, 201807:41
Has Donald Trump Actually Been Good For The Media?

Has Donald Trump Actually Been Good For The Media?

Amid all his complaints, criticism and even craziness, Donald Trump's attacks on the media have hardly hurt the beast. Instead, many major media companies are reporting rising profits, revenues, subscribers and viewers. Is Trump's constant three-ring circus actually raising the value of the media companies he professes to hate, and making engaged audiences more willing to pay for authoritative news sources they can trust? My Election Eve pondering suggests it just may be so. What do you think? Let me know.
Nov 05, 201810:24
Sinclair CEO Chris Ripley on Future TV and the Video Sea of Blood

Sinclair CEO Chris Ripley on Future TV and the Video Sea of Blood

The head of the nation's largest group of local TV stations, CEO Chris Ripley of Sinclair Broadcast Group, took the stage at the recent NAB NY conference to talk about how ATSC 3.0 will supercharge local broadcasting; the "antiquated" TV viewing experience; what the company might try to buy next; how Sinclair hopes to STIRR the streaming video pot; why the Tennis Channel is perfectly positioned for a sports gambling future; and why Sinclair won't compete directly in the "sea of blood" with Netflix, Hulu, Amazon and other tech giants. His interviewer, Rick Howe, dodged some juicy subjects, but there's plenty here from one of the most influential people in the broadcasting business. Give a listen.
Oct 29, 201831:28
Vogue's 73 Questions and DP Vincent Peone

Vogue's 73 Questions and DP Vincent Peone

Last night's Streamy Awards say the smart video series "73 Questions" recognized for its cinematography (it's one long take where 73 questions are lobbed at a celebrity). In accepting the award, both series creator Joe Sabian and producer Marina Cukeric gave a shoutout to their director of photography Vincent Peone. I interviewed Peone exactly 11 months ago about "73 Questions" and his work as a director, both in commercials for Big Block, and for other projects of many kinds. When I posted the episode originally, it was only one service, SoundCloud, and now is on 10, thanks to Anchor's syndication. Give a listen. He's an interesting guy and now "73 Questions" is a Streamy winner, which is pretty cool.
Oct 24, 201826:44
Snapchat's Future & A Talk With Thrillist's Ocean MacAdams

Snapchat's Future & A Talk With Thrillist's Ocean MacAdams

Snap's been in the news a lot lately, not all of it for good, but for plenty of good reasons. Some are saying the Snapchat parent is ripe for buyout, perhaps by Amazon, which just did a partnership for in-app product information with Snap. But there are some positives for the struggling company too. One of those is a still huge and loyal audience of Millennials and Gen Z fans, who keep attracting the interest of media companies. I also talk in this podcast with Ocean MacAdams, President of Thrillist, which just launched a travel channel on Snapchat. He still sees lots of positives about Snapchat. Let me know what you think. Should Snap stay independent, or look for a buyer as its stock price keeps falling?
Oct 01, 201813:38
Mobile's Future In Apple, Big Smartphones and 5G Networks

Mobile's Future In Apple, Big Smartphones and 5G Networks

On the day Apple rolls out its next generation of cellphones, I offer some thoughts on where mobile is heading, fast. Apple's new smartphones are bigger than ever, and highly capable. It's a major signpost of where we're heading, with phones that can do pretty much anything a low-end computer can do, and then some. But it's not just Apple driving this direction, and it's not just big screens. At last week's Mobile World Congress Americas, the super-fast next-generation network technologies being rolled out in the United States and elsewhere around the world. Who are the companies that will take advantage of these new technologies to create transformative new experiences in games, augmented reality and many other areas? Let me know your thoughts.
Sep 21, 201808:14
Julia Maes of VidCon On Influencers, Dodging Cannes Lions, And London

Julia Maes of VidCon On Influencers, Dodging Cannes Lions, And London

In this episode, I talk with Julia Maes, executive producer of VIdCon, the huge annual gathering of online influencers. The Viacom-owned company just moved dates for its Anaheim show, avoiding conflicts with the huge Cannes Lions advertiser gathering, and also announced a new London spinoff show for European creators. VidCon has become an essential gathering for creators, their hordes of enthusiastic fans, and the brands and platforms behind the resulting huge social-media influencer-marketing ecosystem. Give it a listen and then get thee to Anaheim next July.
Sep 12, 201820:08
Influencers and Fighting Follower Fraud, with James Creech

Influencers and Fighting Follower Fraud, with James Creech

Influencer marketing is big these days, but so too is follower fraud, as people try to game the system to make more money from brands. It's a fast-changing business and now we're starting to see some tools to fight the fraud.

This past week, I wrote about a white paper from CreatorIQ and Fullscreen about how they're spotting possible fakes (Read it here - http://ht.ly/Y50V30lJVnw).

I also sat down with James Creech, CEO of Paladin Software. Like CreatorIQ, though with a somewhat different customer focus, Paladin works with brands on influencer deals, and helps them get what they've paid for in sponsorship deals. Give a listen.
Sep 08, 201822:08
How Brands Can Win At Fortnite: Subnation's Seven Volpone

How Brands Can Win At Fortnite: Subnation's Seven Volpone

Fortnite is the world's most popular videogame, raking in $300 million a month selling digital goods. At the same time, Fortnite is transforming the industry with cross-platform play, a stiff-arm to Google Play and a big push in support of hardcore mobile gaming. The big question now is how do brands take advantage? I chatted with Seven Volpone, an esports industry veteran and founder of Subnation, which connects brands with gamer lifestyle and culture. With Fortnite about to begin regular esports tournaments, Volpone says now's the time for brands to hop aboard the Battle Bus headed to Anarchy Acres.
Sep 04, 201812:12
Steve-O and Sam Macaroni on VR talk show "Headset Hotshots"

Steve-O and Sam Macaroni on VR talk show "Headset Hotshots"

I talked with "Jackass" alum/survivor Steve-O, who headlines the first two episodes of a new virtual-reality show produced by pal Sam Macaroni's production company, focused on some of the best VR experiences out there, and some of Steve-O's legendarily self-destructive attempts to recreate some of the VR bits highlighted in the show.
Aug 21, 201816:56
Emmy Nominee Alexis Denisof of "I Love Bekka & Lucy"

Emmy Nominee Alexis Denisof of "I Love Bekka & Lucy"

After time on the London stage with the Royal Shakespeare Company, Alexis Denisof made his name in the United States initially as Wesley Wyndham-Pryce in both "Buffy the Vampire Slayer" and its spinoff "Angel." Since then, he's been in "How I Met Your Mother," other Joss Whedon projects such as "Dollhouse," and Marvel hits "The Avengers" and "Guardians of the Galaxy." But his first Emmy nomination came this summer, for his role in the Stage13.com episodic short series "I Love Bekka & Lucy." Denisof plays Glenn, the wheelchair-bound and somewhat annoying neighbor turned love interest of one of the stars of the show, which is written/directed/produced by Rachael Holder. I had a great conversation with Alexis about working for Whedon, "Angel," Shakespeare, short-form video, and playing a complicated role in a sympathetic and real way. Give it a listen.
Aug 20, 201838:18
Amazon, Downstream and the Value of Transaction Data

Amazon, Downstream and the Value of Transaction Data

In a quick little episode I talk about a company I wrote about this week for Forbes (link: www.forbes.com/sites/dbloom/2018/08/07/amazon-downstream-saas-marketing-platform-investment/#6777d8324469 ) called Downstream. They just raised a little money, are cash-flow positive and are helping big brands navigate the crazy world of Amazon, where the data about what got bought (and by whom) may be more valuable than the product itself, given the brutal margins on the site. It's an intriguing idea and turns on its head a lot of what we think about Amazon and the sale of physical stuff. Give it a listen and let me know what you think.
Aug 09, 201806:02
TBS CMO Michael Engleman on Social Good, The Last O.G. and Tracy Morgan

TBS CMO Michael Engleman on Social Good, The Last O.G. and Tracy Morgan

TBS and Tracy Morgan's new show "The Last O.G." undertook a series of social-good initiatives in the Brooklyn area that "did good and did good business." I talked TBS (and TNT) Chief Marketing Officer Michael Engleman about the initiatives, how they built on the show's core themes and allowed the show to both help the neighborhood where it was shot and boost its own visibility with audiences. It's an unusual effort for a network show, but one worth doing again. Give it a listen.
Aug 02, 201819:58
Comic-Con Panel: Creating Our Future Through Science & Art

Comic-Con Panel: Creating Our Future Through Science & Art

I'm at San Diego Comic-Con, reconnoitering the epic craziness for stories and moderating panels for Tech Future Live!, a sort of show within the show. This panel on Friday evening featured a NASA scientist (Cassini-Saturn pics anyone?), a top Microsoft game exec, a musician behind the soundtrack of "Stranger Things," director of a cool new Oculus-Intel VR project and co-creator of a science-inspired musical-theatrical event coming later this year. Heck of a lineup, talking about how science and art have helped us envision the future. We talked about what inspired them to get where they are, and what inspires them to take us into the future. It was a great conversation. Give a listen.
Jul 21, 201852:04
deadmau5 on Music, Games and Merging the Two

deadmau5 on Music, Games and Merging the Two

This is a material from a conversation I had with the electronic music star deadmau5 around E3, the big game conference. He was in town to check out the conference, but also to perform as part of Subnation Live, a first-ever afterparty for the conference, and part of efforts to bring together music, games, lifestyle and gamer culture .This is a quickie, and I don't have any good audio of my conversation with deadmau5 and his droll and savvy manager, Dean Wilson. But maybe you'll enjoy the story anyway. Check it out.
Jul 05, 201807:59
Musing on Social Media, Memoir and McLuhan

Musing on Social Media, Memoir and McLuhan

A few days hanging around a writer's retreat in the mountains east of Los Angeles got me thinking about what the memoirs of our future look like in an era where lives are transcribed on social media in near-real time. The medium is the message and the onslaught of new platforms is changing how we tell our stories, and who we tell them to.
Jul 04, 201806:43
Big Block's Seven Volpone on Subnation, E3 & Gamer Culture

Big Block's Seven Volpone on Subnation, E3 & Gamer Culture

The giant gamer convention E3 opens today, and host David Bloom talks with Seven Volpone, CEO of Big Block Capital Group, about esports, brands, and gamer/lifestyle culture. At E3, Big Block is launching Subnation (link: http://thesubnation.com), which has created a fan-focused series of events, brand experiences and concerts at E3 (and at an afterparty Thursday) celebrating gamers and esports lifestyle and culture.

Brands are jumping in on the game business as it becomes more mainstream, (PwC estimates games and esports generated $23.4 billion in the U.S. last year). Subnation hopes to take advantage of that growing mainstream presence to connect gamers and esports fans with brands that can't reach younger audiences through traditional media.
Jun 12, 201812:47
Why Hollywood Should Focus on Getting Better, Not Just Bigger

Why Hollywood Should Focus on Getting Better, Not Just Bigger

A wave of mergers and acquisitions has hit Hollywood, as companies try to scale up to compete with the tech giants. But they're taking on debt and new regulatory, legal and organizational headaches. Host David Bloom suggests that to compete, Hollywood should be investing all that money and time in getting better, not bigger, and creating better content and experiences for its customers if it wants to compete against Apple, Netflix, Amazon and other challengers.
May 19, 201809:22
Hollywood and Games - Bloom in Tech at the LA Games Conference 2018

Hollywood and Games - Bloom in Tech at the LA Games Conference 2018

I moderated a great panel at the Los Angeles Games Conference, featuring top executives from Blizzard, Skydance, Studio 71, Jam City and Seismic Games. We talked about the new Harry Potter and Marvel mobile games, Guava Juice's latest venture, and the opportunities in China's giant market for game and entertainment intellectual property.
May 09, 201832:28
Healing American Democracy: Can "Constitutional Localism" & Tech Break the DC Logjam?

Healing American Democracy: Can "Constitutional Localism" & Tech Break the DC Logjam?

Host David Bloom talks with authors Mike Hais and Morley Winograd about their latest book, "Healing American Democracy: Going Local." It proposes that young Americans (Millennials and their successor generation, the "Plurals") can bypass the partisan gridlock afflicting national politics by putting "Think Globally, Act Locally" to work in a big way. They propose harnessing the civic-minded younger generations to empower local solutions while protecting Constitutional rights. Big Data and sharing technologies can be used to power the local solutions, while making it easier for other jurisdictions to discover and replicate successful approaches. Give a listen and let me know what you think.
May 04, 201831:52
Rising Tide Summit - Oceans, Brands and Good Business

Rising Tide Summit - Oceans, Brands and Good Business

Bloom in Tech host David Bloom talks with Vipe Desai about the Rising Tide Summit, which brings brands, businesses, researchers, non-profits and entrepreneurs together to discuss solutions to challenges facing our oceans, and all those who depend on the oceans. The conference is March 28-29 in San Pedro, Calif.
Mar 25, 201815:24
Bloom in Tech: David Bloom with Tubular Labs Allison Stern

Bloom in Tech: David Bloom with Tubular Labs Allison Stern

I sit down with Allison Stern, CMO and co-founder of Tubular Labs, which tracks 4 billion videos across social media. Their latest State of Online Video report just came out, detailing the hottest trends and influencers online. We get into pancake art, pancake auteur and influencer Collins Key, how brands should be tracking video trends in their messaging and more.
Mar 13, 201820:08