By Lisa Shapiro
DCfempreneur PodcastSep 20, 2020
Are you visible in your business? Are you clear on who your ideal client is and where to find them?
If you want to grow a successful business to live your purpose and create the life of your dreams, then putting yourself out there and showing up is crucial. Hopefully some of the information covered in this podcast will help you think more about the visibility for your business.
If people don't see you, hear you or know that you exist they can't find you. If your ideal client doesn't know you can solve their problem, they can't hire you. In order to get more business, you need to not only get out there in the world, but in the right places so that you can become known by your ideal client.
Your ideal client is PART of your niche, along with what you are really good at doing, what problem you help solve, and how you solve that problem. The more you know about whom you serve, (age, profession, etc.), what their biggest pain point is, how you serve them, where they hang out, where they get their sources of information, how to evoke emotion in them, the more likely you will reach them, understand them to market your offers well to them. Here is the link to the helpful template to create an avatar of your ideal client.
Are you feeling the Coronavirus-Inspired Productivity Pressure?
Are you feeling the Coronavirus-Inspired Productivity Pressure? Living our daily lives amidst this virus pandemic is enough stress. We face enough stress in life without putting more on ourselves, but that's exactly what many of us are doing right now by thinking that because we are stuck at home we are supposed to be doing something with ourselves, other than just coping.
In fact, in the first few weeks, instead of allowing ourselves some grace to adjust, especially us entrepreneurs we were hustling to move our business operations online, maintaining networking, adjusting to new schedules, learning how to home school for us parents, it's all just so much. This is some real talk on this pressure.
Interested in being a guest on the DCfempreneur podcast? Feel free to email me: Lisa@DCfempreneur.com
Crowdfunding Amid COVID-19
What the Lesson of Stone Soup Teaches Us
Have you heard of the story of "Stone Soup"? There are many variations on the story of stone soup, but the moral of the story is the same. Take a listen.
DCfempreneur is celebrating 1 Year! We are celebrating one year of community, growing together, becoming better and stronger -- together!
Join us on Wednesday, February 5, 5:30-7:30pm for a Networking Mixer. We will celebrate our Anniversary and also network with the members of the Tower Club. Enjoy hors d'oeuvres, appetizers and one drink ticket, included in your registration. A signature cocktail created just for our group will be offered at the bar for $5. This event is open to the public. DCfempreneur Founding and FAB members will receive complimentary admission, including significant others/spouses.
Launched in February 2019, DCfempreneur was founded to offer support and a sense of community to DC area female entrepreneurs. It's truly astonishing how fast we have grown and blessed we are with the amazing professional women that have become our Founding and Fempreneur Advocate Business members.
The networking events and workshops over the course of the past year were designed to not only help you learn something new, and be visible in your business, but to share your skills, knowledge and expertise. What is remarkable is how the members themselves have come together on their own to continue to work together long after the conclusion of each event. This is what makes us the most proud. Together, you have created this community.
The more time we spend getting to know one another, the stronger that rapport becomes. DCfempreneur is honored that we have helped you find your next collaboration, opportunity, strategic alliance or referral partner. By networking and building relationships with other business professionals, you have experienced the impact first hand and have come together to grow your businesses to make them more purposeful, profitable and sustainable. For that we celebrate YOU!
We would love for you to join us in this celebration of YOU! Starting your own business is no small feat, and this community is here to rally behind you and help you succeed.
The proceeds of this event will go into a fund to increase the quality of the DCfempreneur Podcast for our members by using better quality production software, equipment, and editing tools and also to build a new learning management system.
Thank you for your support.
A Decade in Review
We have heard it a million times: "Life is Short". We have limited time on Earth, but we can live our lives to the fullest everyday. Are you truly living life to its fullest? Are you spending time on what matters most (to you)? This is a question I revisit every year when I work in my PowerSheets. It’s so important to look back, celebrate your wins, acknowledge your growth and the lessons learned and that will bring you closer to your dream life. Sounds like a Cliche? I promise it's not.
The 2010s are coming to a close and we’re about to enter a whole new decade. I don’t know about you, but a lot has happened over the last ten years. Even in the last one year; incredible things, super challenging things, but look at how much has changed.
Psychologist and computer scientist J.C.R. Licklider said “People overestimate what can be done in one year, and underestimate what can be done in ten.”
So in today's episode, we talk about A Decade In Review:Where were you 10 years ago today? Consider where you are now, what has changed? What have you learned over these past ten years? What mistakes have you made? What were your lessons learned? What have you said you'd do "one day" that you haven’t made time for? (eh hem, go do it NOW!) What do you need to let go of (cue Frozen music) in order move forward in 2020?
I’d love to know — what’s the #1 thing you’re letting go of before the new decade? We will be doing a special ceremony at the Holiday Party on Sunday, (with super cool dissolvable paper!) hope you will be joining us, otherwise, please let me know in the comments below. Share as much detail as you feel comfortable.
Interested in being a guest on the DCfempreneur podcast? Feel free to email me: Lisa@DCfempreneur.com
S2:E4 Dr. Alyssa Adams
In this episode, Lisa Shapiro, host sits down with Dr. Alyssa Adams to discuss how she empowers entrepreneurs to grow their side hustle so they can leave their soul sucking job and make even more money doing what they love. Listen in to hear about how she went from Clinical Psychologist to starting her own practice, her discovery and client process, the "roadmap" she uses to help other fempreneurs and more!
Dr. Adams has impressive credentials, such as an PsyD and MA in Clinical Psychology, Advanced Certified Personal & Executive Coach from the College of Executive Coaching (ICF-accredited);
Post-Master’s Certificate in Nutrition and Integrative Health from Maryland University of Integrative Health in Laurel, MD;
APA-approved internship and a two-year postdoctoral fellowship in clinical and research neuropsychology at the Veterans Affairs Medical Center in Washington, D.C., and is a Clinical Psychologist (licensed in District of Columbia & Virginia); Board Certified Coach (BCC) Associate Certified Coach (ACC) through the International Coach Federation Certified Nutrition Specialist provider (CNS) Advanced Certified Personal & Executive Coach Reiki Master Certified to administer the EQ-i 2.0 - a measure of emotional intelligence Trained in 360 degree assessments and the Myers-Briggs Type Indicator (MBTI)
S2, E3: The MultiPassionPreneur Jen
Today's guest, Jennifer Crawford is DCfempreneur's newest Founding Member and is a well-known DC area multi-passionpreneur who takes on new projects wherever and whenever she sees a need isn't met. Her multiple business ventures has led her to financial independence, and a life-long love for business and entrepreneurship. She is the co-Founder of DCpodfest, and is seasoned podcaster who produces the Podcasting Smarter Podcast for Podbean. One of her passions is helping people grow their businesses through business and conference consulting. She uses her super powers for good as Owner and Founder of Social Media Rescue, a heroic marketing agency providing online customer service and training to grow your company and rescue your brand perception specializing in online crisis management. She is also the co-founder of a recently launched company, Sparent–a virtual temp agency staffed by stay at home moms with skills to spare. When she is not all up in your business, she performs with The Improv Imps and listens to podcasts, of course! She lives with her hunk of spunk husband, Thor and their 140 lb. drool beast, Meatball in Fairfax, VA.
In this episode:Tips on how to make the most of your experience at DCpodfest: https://www.dcpodfest.com/
-- DC Podfest brings podcasters and digital influencers together for two days of sessions, networking, workshops, and fun. PowHer Box empowers women to achieve their potential through a community-based subscription box: https://www.powherbox.com/ Social Media Rescue - A heroic marketing agency providing online customer service & training to grow your company & rescue your brand perception. Owner: @jenrunsbusinesswww.smrescue.com Sparent–a virtual temp agency staffed by stay at home moms with skills to spare: https://www.sparent.co/
S2, E2: Meet The Technology Matchmaker
Today's podcast was with Mary Sue Dahill, Founder of MSD Advisors & Technology Matchmaker dives into setting up systems and automation using technology tools for solopreneurs and micro-businesses. Everyday she works with clients to help them automate tedious administrative tasks using technology customized to their business needs to avoid the high cost of hiring. After working with her, clients feel LIBERATED and are converts to automation and good tech. She helps streamline their processes and automate routine activities to reduce their workload, so they can enjoy the freedom and flexibility of working for themselves.
In today's podcast, we answered two questions from DCfempreneur members, Amelia and Christa and spoke about a variety of ways to set up automation to work for you.
What we covered:
Season 2, Ep. 1: Girl Meets Food
Season 2 of the DCfempreneur Podcast kicks off with a VIVID interview with Mary Kong DeVito of Girl Meets Food. She is not only a dear friend, Food blogger, Tastemaker, but Podcast Host herself. In this episode, we cover everything from Mary growing up in a Chinese household in New York City where her family’s restaurants were her playground and how she ate everything from duck blood and pork belly. She even had a column in the Washington City Paper all about her strange eats!
Mary built a career in blogging and writing where her work has been published in USA Today, The Washington Post, Eater, Washington City Paper, & more! An early adopter of digital media, she founded the dining site Girl Meets Food as a cover for her debilitating addiction to fried chicken, which was acquired in 2013. The site, not the chicken. A serial entrepreneur with an drive to create, Mary was once named Washington Post’s “Favorite Local Foodie.” She launched Fatback Media in 2015 as a tribute to her love of the pig. Now she hosts The Girl Meets Food podcast, an extension of her award-winning blog. Each week, she gets personal with female tastemakers in the hospitality industry about topics that deeply affect women. It’s raunchy, it’s provocative and we’re not apologizing for it. It’s a must-listen for the curious.
Episode 12: Who are the Founding Members?
Episode 12: Meet the DCfempreneur Founding Members. These thirteen ambitious and driven women are talented, knowledgeable, and dedicated experts in their field. As Founding Members, they are committed to help support the local fempreneur community. It is our collective belief that we all benefit from sharing in each other’s knowledge and skills.
Ready to Join us? There are only a few remaining Founding Memberships available!
Episode 11: The 7 Ways to Pre-Promote Your Stuff on Social Media with Danielle Daily
Danielle Daily joined the podcast to discuss the "7 Ways to Pre-Promote Your Stuff on Social Media" and the power of pre-promotion in marketing using your authentic voice. Danielle TEDx Speaker, Author, Podcaster of The Suddenly Single Show suggests that pre-promotion is 80% of any marketing cycle, and THE most overlooked way to build awareness, excitement, and demand for your business! If posting on social media makes you cringe because you don't know what to say or your words come out sounding nothing like you, that’s a surprisingly easy fix. Listen more to learn about the 7-ways to pre-promote your product, content, or services on social media and how to use your authentic enthusiast, sage or researcher voice in those posts so they sound just like you do in real life!
Danielle's 10-minute mentorship application: https://forms.gle/NN4rs3nPhXPjoHFg8
Episode 10: Supporting Female Entrepreneurs in the Nation's Capital: An interview with Julia Westfall, HeraHub DC Founder
Today's guest, Julia Westfall is the founder and CEO of Hera Hub DC, a professional work and meeting space for women business owners in the Washington DC Metro area. Julia’s passion for supporting women business owners comes from her 20+ years working with small businesses, helping them manage their financial and HR needs. She is focused on building a vibrant community and network of women in business that fosters collaboration and supports the launch and growth of their businesses. Through her work as the Hera Hub DC founder, she supports organizations focused on entrepreneurship and women in business.
In this episode, we discuss everything from funding your business, business plans, advice on opening a brick-and-mortar location, and incredible advice from a seasoned business owner.
Episode 9: What Your Dog is Trying to Tell You: An Interview with Author & Animal Behaviorist, Kimberly Artley
Today's guest is Kimberly Artley, Founder of PACKFIT, Author of the celebrated book, “My Dog, My Buddha”, and has been described as the “Mary Poppins” of dog training. Her background of nutrition, human psychology and behavior, and life coaching paired with canine psychology, behavior and training blends seamlessly together to offer the most effective approach and results for a wide spectrum of canine challenges. She addresses two live questions of "FurMoms" who described a behavioral issue that they are having with their dog. Kim responds to each question with her expert advice and tips -- and provides information that can be applied to everyone with a dog in their home.
Episode 8: How can one person ImpactYou? Interview with Health & Fitness Coach, Robyn Engleson
How can one person ImpactYou? Today’s guest, Founding Member Robyn Engelson shares tips on how you can take steps towards making choices to impact your mindset, nutrition and fitness. Robyn is on a mission to help people improve their mindset, nutrition, and fitness so they can be the best version of themselves and make their unique impact. Through her healing journey of a thyroid, autoimmune disease, she stopped at nothing to find a healthy solution. Now, she helps hundreds of people retrain their mindset as a model of positive change and live a healthy, active lifestyle. She inspires people around the globe to take their health and happiness into their own hands with her group fitness, personal training, and dedicated coaching.
Robyn Engelson, ImpactYOU
Fitness & Healthy, Active Lifestyle Coach
Episode 7: Where Did Your Entrepreneurial Spirit Originate? A Tribute to My Father
Should I thank my Dad or blame him? Some say that the Entrepreneurial Spirit isn't something you are taught, it's something you are born with. Are entrepreneurs born into this world with a special drive and ability to recognize an opportunity? Or can can entrepreneur be created through education, experience and mentorship? Multiple research studies have indicated that there may be an "entrepreneur gene"--or at least that people with certain genetic characteristics and personality traits are more likely to be entrepreneurs than others. For me, I grew up with my Father as my inspiration. He owned his own business for 60+ years before retiring. The hardest working man I have ever known. Where Did Your Entrepreneurial Spirit Originate?
Episode 6: Plan or DO? Which is better?
Which are you? A thoughtful planner or an action-oriented doer? Which is better for business?
We now have 14 Founding Members and will be launching a new level of Membership soon? Will you be a part of our Market Research to ensure we meet your needs? We'd love to hear from you!
Episode 5: Basking in the Glow of a Very Successful Event
Special thank you to Founding Member, Kimberly Artley for her kind testimonial, " The women in this group simply amaze me. A collective of passion-preneurs whom found (or are finding) the courage to turn their gift(s), joys, pain-points, and/or concerns into a service, mission, movement, and/or an actualized business. DC Fempreneur is a space for us all to convene, connect, explore, discover, learn, and evolve ... and do so with the most incredible support. Each bringing their own special sauce to the table; women supporting and cheering on other women. 'Tis a beautiful thing." email@example.com
Welcome new Founding Member, Farah Broom with Principal with Primerica Financial Services. https://dcfempreneur.com/members/
Episode 4: How You Can Meet Your Biz Bestie + Meta Skillz Magic
In this episode, Lisa Shapiro, DCfempreneur Founder welcomes Catherine Van Wert, mindset strategist and meta-skillz fanatic. In this casual conversation, Lisa and Catherine recount how they met and how meeting just one person can unexpectedly change the course of your life-- and business.
Episode 3: The Early Beginnings of DCfempreneur: Our Story
A little history of DCfempreneur and how it all began. My purpose and passion is supporting others, specifically other female business owners. DCfempreneur offers community to connect female entrepreneurs by providing support, networking opportunities, and collaboration to impact their business to make it more purposeful and profitable. We host a lot of in-person opportunities for women entrepreneurs to network, share successful strategies, discuss challenges we face, to help each other grow our businesses, to collaborate and expand our network throughout the DC area, but we also have a strong online Facebook community.
In-person or online, we are looking to connect with like-minded women entrepreneurs who are committed to working together to take their ever-growing passion for their business to the next level by collaborating and contributing to the community.
Episode 2: We've launched a podcast! Now what? The Who & What of the DCfempreneur Podcast.
The DCfempreneur Podcast will help further our mission to offer community and connect female entrepreneurs by providing support, networking opportunities, and collaboration. The Podcast will feature helpful information, tools, and insight to impact female owned businesses to make them become even more purposeful and profitable.
Guests will include the DCfempreneur Founding Members and other extraordinary female entrepreneurs.
The DCfempreneur Podcast is now available on Spotify, Anchor and iTunes.
Episode 1: DCfempreneur: Solopreneur Doesn’t Have to Mean Solo
You're not the only one who has thought and felt that being an entrepreneur is about being out on your own - aka solo. If you're an entrepreneur, there is a strong chance that you've felt a little lonely at times. There is good news! You don’t have to do this alone. This community exists for this very purpose-to provide a sense of community and belonging to us fellow female entrepreneurs.