Dear Video

Robert Cassard is a video producer, app builder, and video growth hacker helping companies automate and use video at scale. In this episode we cover a lot of ground and whether you own a business or run a sales, marketing or customer success department you will come away with some ideas for injecting more high-impact video into your growth plans. Here’s just some of what you’ll learn from Robert: What authenticity means and why it wins in video How to use video at every stage of a customer lifecycle The #1 way to boost your SEO rankings (yes, it involves video) You can find Robert online here: Videogrowthhacker.com YouTube Robert Cassard about guitar

Video for video’s sake is cool and all, but if you want your business videos to serve you well you need to tell your viewers what you want them to do. That starts by knowing who your audience is and which ‘next step’ you want them to take when they consume your content. Paul works with organizations to tell better stories and engage their audiences through video and he shares some great tips you can use in your business: Why you shouldn’t worry about how long your videos are, but how boring they are How adding closed captioning to your social video can get you more viewers How he turns one long-form video into dozens of pieces of shareable content FREE BONUS CONTENT: Get Paul’s Content Atomization Checklist at --> dearvideo.com/atomize-with-paul-matthew You can find Paul here: PaulMatthewMedia.com Paul on LinkedIn

Trey Morrow is a video producer and broadcaster with a love of animals and good old fashioned storytelling. In this episode, we dig in to why we all need to reflect on the value of our work and our time, how to attract the kind of clients, people and projects you want to work around, and why it pays to look local for a good untold story. Find more from Trey here: TreyMorrow.com LocalTakes.com

Jill Addison of FA Client Machine joins us to talk about how she found and chose a profitable niche for her business, why it’s important to pay attention to who you’re working with, what video can do for your email marketing and your SEO, and why video and digital marketing trends have just accelerated this year. Jill also shares how her business model has positioned her business for growth across multiple verticals, so whether you’re a business owner, a marketer, or a video producer, there’s something in this episode for you. Find more from Jill here: FA Client Machine LinkedIn NB: Sometimes the links above don't actually work... So here they are in typable format: FA Client Machine - http://bit.ly/FACMachine LinkedIn - http://bit.ly/JAddison

Adam Harder is a video marketing manager at Digital Ocean, but that’s not the whole of it. Adam’s video career started in the Air Force, has taken him all over the world, and has given him experience with every aspect of video production and marketing. With three degrees and a ton of experience, Adam knows his stuff. Here’s just a bit of what you’ll learn from Adam in this episode: How to tell stories that aim for the heart Why patience is key to finding, telling, and producing great stories Where to look for good stories (hint: it’s probably not where you think you should look first) A note about the audio: Something funny happened to the audio in this episode, and both tracks (Adam's and mine) have some noise that refused to be edited out. There's still heaps to learn in this convo, so press play and have a listen. ~Peter Here’s where to find Adam online: LinkedIn Adam’s portfolio Digital Ocean on YouTube

Nina publishes a new video every day of the work week and she can tell you exactly how to do it too. Nina is a storyteller and video democratizer who helps entrepreneurs create consistent & easy-to-implement video content to grow their businesses. Listen in as Nina and I talk video strategy, her K.I.S.S. approach to making high-impact videos (that she often makes right on her phone) and more: Why you either have a video strategy or you're screwed Hear what Nina means by "one video, one message, one touchpoint" How she bulk produces her videos so she can show up and help people every day Where to find Nina: Nina on LinkedIn Clockwise Productions

Do you ever wish your customers could see your vision for your company? Trevor Hellman is a Senior Video Producer at Hudl, a forward-thinking sports analytics company. In this episode, Trevor shares how he and Hudl use brand storytelling to get customers to buy into the direction the company is going. They’re educating customers on where Hudl is going and asking them to invest in the company’s growth and come along for the ride. Yes, it’s brand storytelling, but Trevor puts his customers at the heart of the story. Here’s what you’ll learn from this episode: -- How to get customers to invest in your growth by putting them first -- Why knowing your core values and sticking to them makes communicating with customers easier and way more effective -- When to share your customers’ stories internally Find Trevor and his work here: Hudl.com Hudl on Instagram Hudl on YouTube Trevor on LinkedIn Breakthrough Summit Live

Adam Palmer thinks you should make more art. In this conversation, Adam and I talk about how companies can take their ideas and translate them into visual stories that move an audience closer to the brand. We also touch on why you should only show your best work - and why you should keep some of your videos to yourself. You should listen if: You aren’t sure if video is right for your business You want your brand to be more bold You’re a producer looking for ways to showcase your best work and add value to your clients Find Adam online here: FalseColour.co.uk @AdamPalmerDP on Instagram

Benjamin Kitzinger is a Sr. Multimedia Marketing Manager and Video Producer at Altium, a printed circuit board (PCB) design and tools company in San Diego. Benjamin comes at video from a different background than most of us. He studied computer science in media, so he has a deep understanding of how digital video works, as well as how to craft high-impact stories. In this episode, Benjamin shares three ways you can make better video and grow your audience: Widen your audience by asking different questions Find your customers’ common denominator How to be a better interviewer to get better stories from your customers Tune in to learn these three tips and more. Find Benjamin online: On LinkedIn Altium BenjaminKitzinger.com

From journalism student to singing in two metal bands to associate producer for Condé Nast, Jon Weigell may be early in his career but he’s already done heaps of great work and has a lot to share. Tune in for this one to learn how Jon helps his on-screen talent stop actin’ like a robot and be more relatable, how any size business can make sticky content, and why it’s not ok to keep your all videos too brand heavy. You can find more about Jon and his work here: Jon Weigell on YouTube Bon Appétit on YouTube Architectural Digest on YouTube Epicurious on YouTube Sabretooth on Spotify

Nathan Richer, the video production manager at Ruger Firearms, joins me today. Nathan has great stories about shooting video of people shooting guns. He also shares: How you can use video to provide good customer service and good customer care How you can use video to mentor your customers if they're new to your brand, your service or your products Why it's important to take time off and give your mind a break and how Nathan goes about doing that Where can you find Nathan? Nathan on LinkedIn Ruger Firearms Ruger on YouTube

Michael Henley is helping his company and others thrive with video content. Michael is a video and digital content producer with Epic Agile, where they help companies adopt agile practices while having a blast doing it. Michael and the Epic team have a unique approach to using video throughout the entire business, from attracting the right clients to finding new talent. Video is a part of nearly every aspect of the business. In addition to understanding why you should create content for an audience of one, here’s what you’ll learn in this episode: What is the SENT Framework and how you can use it to tell better stories? How video can be used for attracting clients and colleagues Why sometimes you should keep the conversation going instead of trying to start a new one You can find Michael here: LinkedIn Epic Agile Epic Agile on YouTube

Avery Grasse leapt out of his comfort zone when he was 18 years old and he hasn’t really looked back since. From a missions trip to Mexico to Huntsville, Alabama, Avery has traveled and seen a lot, but the thing that stuck with me from our talk is his humble dedication to making better and better video for business owners. You’ll hear how to do high impact business video on a small scale, how to find and work with people who are better than you at certain parts of production, and why you should take the initiative and do the work you want to get paid for before people are willing to pay you for it. Find Avery online here: Avery on LinkedIn Holtz Branding

Conor Olmstead is a Video Producer at America’s Test Kitchen. In this episode we touch on why knowing your limits can help you grow into new and exciting roles plus why sometimes you just need to do crimes. Click these links to find Conor and his work: Conor on LinkedIn America’s Test Kitchen Website and YouTube Channel Instagram Twitch

Chris Schwager has been doing this video marketing thing for nearly two decades. He’s got a lot to share and he’s not shy about it. A lot has changed since Ridge Films started in 2002 and if you tune in to this episode you’ll hear where that journey has taken Chris and where we’re at today. Press play and listen in - Chris tells what you need to know to make your videos work for your business today. Where to find Chris: LinkedIn Ridge Films Video Marketing Legend Podcast 

Whether he's finding good stories to tell at work or struttin' the stage with his band, James Serra is a seriously fun dude. Join us as we talk about how any business can find good stories to tell, who to focus your storytelling on, what it's like to be in a band with your brother (even during a pandemic) and his super cute pup, Rambo.  Find out more about James: James on LinkedIn Face Time Police (the band) LogicGate Rambo on Instagram

Just because you’re in business doesn’t mean you can’t connect with your audience emotionally. Today’s talk with Kara Chin of Business Insider goes deep into why it’s important to find the emotional side of a story and how to find it (hint: it’s start with really listening to people). We also talk about how you and your content can be more inclusive, no matter how big your team. Find and connect with Kara here: LinkedIn Twitter Instagram Voices of Color Kara's Business Insider Profile Page

How do you make sure your videos capture and hold attention? Taylor Moyle has an idea and in this episode he shares how he goes about making videos that make people stop and watch. Taylor is the Video Producer for Underknown's What If, a social media channel that offers "an epic exploration of possibilities". In this episode we talk about how Underknown approaches content planning and creation that is fast-paced, educational, and for damn-sure attention grabbing. Where to find Taylor and his work: Underknown What If on YouTube Taylor on Twitter

Dr. Gerald Auger isn’t famous, but he does have a bigger YouTube channel than me.  Gerald started his YouTube channel to be able to show and tell his work to a specific audience.  But that audience wasn’t there. So he changed his approach and started growing a following that has led to big opportunities in his career. This week I’d like to share something special with you: An in-depth look at exactly how, what and why Gerald built his audience so that you can do the same. What Gerald shares is a very detailed look into how he started from scratch to build a YouTube channel and a following on LinkedIn that opened doors for him.  Here’s what you’ll learn: How your YouTube channel helps build authority and trust with complete strangers What your LinkedIn profile is probably missing and how to fix that When to use recorded and live video to make the most of each platform you’re on For the video version and a transcript, go to www.dearvideo.com/auger You can find more from Gerald here: Gerald's Simply Cyber YouTube Channel Gerald on LinkedIn

Mykim Dang, Executive Producer at America’s Test Kitchen and a bit of an adventurer, joins us to talk how to put together a story arc, why you should experiment more, and how to give your mind some time off (hint: her escape involves lots of water and and very measured breathing). You should listen to this episode if you want to learn how to capture attention online, how to start experimenting with different formats (think vertical vs. landscape), and how to give your creative and active mind a rest. Where to find Mykim: ThisIsMykimDang.com America's Test Kitchen LinkedIn Twitter

Payton Van Vors joins me from Saint Louis to talk video production and social media strategy. Here's what you're going to take away from this conversation today. Payton is focused on: The strategy behind the video behind the social media What you want to get out of the content that you're producing Insightful things ways of using different platforms and the different tools on those platforms She's got a very good way of thinking about how you plan and use your content. Where to find Payton: PaytonVanVors.com Payton on LinkedIn Payton Riley Creative on Facebook Timmerman Group

Bryan Hahn is a Studio Video Producer for The Fader Magazine, an icon of the music world, and has worked with more artists than I can name in this intro. Bryan’s story is one of doing what it takes to build the connections and repertoire needed to make a great career in the music business. Listen in to hear how Bryan got started and what he says about doing it all the hard way again. Find more about Bryan here: The Fader Magazine P.S. 4080 (music label, mix tapes) Bryan on LinkedIn

Dr. Gerald Auger has been committed to helping SMBs protect their data for nearly two decades. In this episode, he shares the common cyber security weaknesses a business could have and what you can do about it. From Twitter getting hacked to crying baby noises, Gerry gets into a lot of things we all need to be aware of in order to keep our personal and business information safe.  Connect with Gerry here: Dr. Auger on LinkedIn Twitter Coastal Information Security Group Simply Cyber Youtube Channel The hacking challenge mentioned in the show: Hacking challenge at DEFCON

Today's guest has worked nearly all aspects of TV and is now produces and directs a weekly Q&A show for The University of Chicago Medical Center airing on Facebook Live. John Dickow has been a news producer, a content writer, a social media manager and more, so he knows what he's talking about when it comes to making awesome content. You'll also learn how John makes the most out of each piece of content (content amplification) in clever ways that you can use. You can find out more about John here: John on LinkedIn At the Forefront Live

We listen today to an extraordinary woman with a unique perspective on how to make the right video for right now. Jay Hun never set out to train people how to make great videos, but she adapted to the changing landscape of video production for businesses and now she teaches the Smartphone Video for Smart People course. From booking celebrity interviews to being the on-screen talent, Jay has worked almost every aspect of video production and in this talk we cover what it's like to work with people who might not be comfortable in front of the lens, how small business owners can get started making better video on a tight budget, what the most important things are to get right and which things viewers will forgive, and more. You can find out more about Jay here: Violetproductions.com Jay on LinkedIn

Paul Sheaffe helped bring the Sydney Olympics to TV and went on the build his own production company here in Australia.  He focuses on creating specialist and personalized video for businesses and unique occasions, including funerals and memorial services. If you're wondering why you would want to do that, have a listen - Paul makes a good case for it. If you own a small business, Paul also lays out exactly what kind of video you should have and where you should put it on your site. He practices what he preaches, so you know he ain't blowing smoke.  Where to find Paul: @PaulsProductions on Facebook LinkedIn PaulsProductions.com

We hear from Sean Vincent Phair of Ambiguous Fiddle. Sean helps artists grow and engage their fan base using online video. He's an experienced live video producer and what we talk about is how sometimes we can feel like things are just falling into place and sometimes it feels like you're falling into your current roles.  Sometimes we're surprised by history repeating itself in strange and wonderful ways. Sean shares how he got started helping musicians connect with their fans using online video and what he sees his real job is as a videographer (HINT: it's a lot more than just shooting and editing.) This is a fun story that a lot of people will be able to connect with.  Links: Sean on LinkedIn Ambiguous Fiddle

Whether you’re just getting started in video or are trying to break into a new role, Pip Duncan shares a unique perspective on what it takes to make it in a creative field like video. And you can be sure she knows what she’s talking about. Pip has worked for creative juggernauts like M&C Saatchi, Cummins & Partners, and more, while being involved on project for big international brands you’ve definitely heard of. Listen up! There is something in this conversation for everyone interested in making great videos. Links: Pip on LinkedIn SEEK

When he was a kid, Mark Flores wanted to be a rock star. He still plays music, but he's shifted gears and is now helping business owners learn how to think strategically about growing their business with video in the mix.  Links: Mark on LinkedIn Mark on Facebook Falcon Creative

Sam Shepler and his team at Testimonial Hero have figured out how to make amazing, high-quality video testimonials from almost anywhere in the world. And Sam believes that your next video testimonial is going to be your best piece of content, even if it's a simple DIY video.  Links: Testimonial Hero Sam on LinkedIn

Big-time success doesn't happen overnight. In fact, it often starts when you focus on being right where you are. Richie Burke of GGMM had an idea that focusing his podcast on the local Milwaukee market would help his business grow. And grow it did. Learn how helping the people nearest you can be the best thing for your business. Links: GoGeddit Marketing & Media The GoGedders Podcast Richie on LinkedIn

"Your content plan should be as a direct result of understanding your audience and knowing what goals you're trying to achieve." Ben Amos practices what he preaches when it comes to video and business and in this conversation, he goes into detail about how he helps clients think through their content needs. Links: Engage Video Marketing Online Video Strategy Blueprint Engage Video Marketing Academy Ben on LinkedIn

Nathan helps businesses grow by using better video storytelling, but he doesn't come from the kind of background that you'd think. We talk about how sales experience can help land clients and help those same clients look at video in new ways. And now that everyone has a video camera in their pocket, there's even more need for good storytelling skills.  Links: Achieve Video Marketing Molly Dooker Wines Nathan on LinkedIn