The Defiant Business Podcast

Welcome back to another episode of The Defiant Business Podcast! Today I'm talking with Eric Morse, founder of Ideal Career Coach. His story begins with wanting to become a medical doctor, however, he quickly realized that the life of a doctor is not for him so he transitioned to science. After 5 years, he changed careers to become a technical recruiter. First in an agency, then to Pharma, Google, and even he helped scale-out an SF Startup. Being a career coach is a culmination of all of his struggles and the lessons he learned along the way. Now he helps people find their ideal job. In this episode, we're going to talk about career coaching and we'll take a look at Eric's journey as well as what made him switch from being an employee to entrepreneur. If you're interested in learning more about career coaching or how it looks like to become an entrepreneur,  then this episode is for you. Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group  Connect with Eric here: https://www.linkedin.com/in/idealcareercoach/

On today’s Marketing Monday, we're going to be talking about the concentric circles of trust and radical authenticity, and this ties to the question "Is Radical Authenticity Oversharing?" Radical Authenticity isn't about oversharing. It's not about leaving yourself open to every person who might hurt you in your vulnerability. Through increasing your emotional intelligence, you can make use of the construct I call the Concentric Circles of Trust. So if you're a coach, consultant, or service-based business owner who wants to know how to express your authentic self while protecting your mindset and goals, then this episode is for you. Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group 

Welcome back to another episode of The Defiant Business Podcast! Today I'm talking with Joe Mann, CEO of Insights and Outreach. Joe has always looked to do business in what he considers is the right way, with a deep sense of pride in his work and a sense of morality and ethics. In this episode, we're going to talk about the 3 step sales process that you’re probably jacking up. We'll also give you tips and strategies on how to incorporate this sales process into your business.  So if you're a service-based business, and you're interested in learning what this process is about and how you can increase your sales, then go ahead and take a listen! Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group  Join Joe's Facebook Group: https://www.facebook.com/groups/ethicalsalesforagenciesandcoaches/

On today’s Marketing Monday, we're going to talk about your ego, what is it as well as how is treated in the entrepreneur space. We’ve heard it all before: “You’ve got to step out of your ego.” “That’s your ego talking.” “Don’t let your ego get in the way of your dreams.” But what if I told you that ignoring your ego is the surest way to make sure it’s still going to trip you up later? What if I told you the key was to make a better ego? Let’s talk about it. So if you're a coach, consultant, or service-based business owner who wants to know more about how to make a better ego, then this episode is for you. Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group 

Welcome back to another episode of The Defiant Business Podcast! Today I'm talking with Joe Mann, CEO of Insights and Outreach, Joe has always looked to do business in what he considers is the right way, with a deep sense of pride in his work and a sense of morality and ethics. In this episode, we're going to talk about sales from an authentic and ethical perspective. We'll also take a look at how Joe helps organizations to increase sales and build systems from A to Z.   If you're interested in learning more about how to increase sales in an ethical way then this episode is for you. Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group  Connect with Joe here: https://www.linkedin.com/in/joemannbcg/

On today’s Marketing Monday, we're going to take a look at how you can maximize your creativity in business.  When it seems like there are no answers to your problems, or that everyone has done all of your ideas, you’re likely not embracing your creative thinking process. The best ideas don’t tend to come from cognitive thought processing alone. Typically, your creative process includes a discontinuous “jump” so when someone asks you how you came up with that, you say “It just came to me!” Let’s explore how we can optimize this for you in your business. So if you're a coach, consultant, or service-based business owner who wants to know how to maximize your creativity in business, then this episode is for you. Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group 

Welcome back to another episode of The Defiant Business Podcast! Today I'm talking with Jim Szafranski, CEO of Prezi. Prezi Video makes creating dynamic video more accessible to everyone, whether you’re doing it live or pre-recorded. Dynamic video gives coaches and consultants a fantastic tool for captivating storytelling. “Spoken word is more effective than a traditional bullet-pointed slide. That’s because you can't listen and read at the same time. As the viewer, you're context shifting constantly when presented with a wall of text and a presenter,” Jim explained. If you're interested in learning more about how to make your workshops, webinars, and presentations even more interactive and engaging then this episode is for you. Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group  Connect with Jim here: Linkedin

On today’s Marketing Monday, we'll answer the question of "What Are You Sacrificing to Scale?" Have you gotten these messages in your DMs “How are you going to scale that?” or “I remember when I was doing 1-1 coaching…” The question or statement usually leads to being told that you have to adopt this evergreen group coaching model if you want to see continued profits for your business. But when your business is part of your higher calling, it leaves much to be desired. Let’s talk about it. So if you're a coach, consultant, or service-based business owner who wants to know how to avoid this cookie-cutter strategy of scaling, then this episode is for you. Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group 

Welcome back to another episode of The Defiant Business Podcast! Today, I have Tamika Franklyn, founder of Precision Franchise LLC, guiding aspiring entrepreneurs in owning proven-model businesses. She provides 1:1 consultations to determine the best business model for her clients’ lifestyle and goals and prepares them with introductions to the franchisors. In this episode, we're going to talk about the types of businesses you wouldn't expect to be franchised, and we're going to be taking a closer look at service-based businesses within this proven business model. So if you're interested in learning how you can get started with franchising as a service-based business, then this episode is for you. Tamika's website: https://www.precisionfranchise.com Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group 

On today’s Marketing Monday, we'll dive deeper with this question "Do you have a Wide Field of Vision?"  You see that it’s all interconnected, so how do you pick one area to specialize in? Is your business looking a little like Frankenstein? Have you gotten excited about something new, slapped it onto your business, and now no one knows what you’re really up to? I know what this feels like, so let me tell you how I solved it for DTSQ. So if you're a coach, consultant, or service-based business owner who wants to know how to pick one area to specialize in, then this episode is for you. Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group 

Welcome back to another episode of The Defiant Business Podcast! Today, I have Tamika Franklyn, founder of Precision Franchise LLC, guiding aspiring entrepreneurs in owning proven-model businesses. She provides 1:1 consultations to determine the best business model for her clients’ lifestyle and goals, and prepares them with introductions to the franchisors. In this episode, we're going to talk about how Tamika ended up settling into the franchise industry, as well as what was her journey like to become an educator on this successful path to business ownership. So if you're interested in learning more about the franchise industry, then this episode is for you. Tamika's website: https://www.precisionfranchise.com Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group 

Welcome back to another episode of The Defiant Business Podcast! Today, I have Dave Schools, Head of Marketing at Hopin, an amazing interactive platform for virtual events. You can create immersive virtual, hybrid, and in-person event experiences for your audience, no matter where they are. Hopin is a virtual venue with multiple interactive areas that are optimized for connecting and engaging. Attendees can move in and out of rooms just like an in-person event and enjoy the content and connections you've created for them. In this episode, we're going to talk about how Hopin came to be, as well as how entrepreneurs, coaches, and people who create online events can use it to increase engagement with their audience. So if you're interested in learning unique ways to make your next online event more engaging, then this episode is for you. Take a look at Hopin: https://hopin.com Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group 

On today’s Marketing Monday, we're going to talk about something you might have experienced. It's When You Buy Coaching But Get Courses. So here's an example:  It sounded so great on the sales call. You’d get coaching as well as have access to a huge content library that would answer any question you could think of. And then you get to the other side and discover live calls packed with tens (maybe hundreds) of people clamoring for help because (just like you) they watched the videos but need help applying the information directly to their business. The coach only has a few minutes for each of you, and you’re told many times to “watch the video about XYZ” This is what happens when coaches sell courses and call it coaching. So if you're a coach, consultant, or service-based business owner who wants to know how to avoid buying a course instead of coaching, then this episode is for you. Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group 

Welcome back to another episode of The Defiant Business Podcast! Today I'm talking with Nakeia Drummond, an entrepreneur, and educator who views her career as a tapestry of experiences that have unlocked her purpose. In 2015, Nakeia founded NLD Strategic, an award-winning equity-focused management consulting firm that supports strategy development, implementation, and measurement in social impact organizations and businesses. She is also the Founder of The Women Entrepreneur Leadership Lab, (The WELL), a membership network and advocacy initiative that fosters collaboration and economic development in black woman-owned businesses. In this episode, we're going to talk about the 3 Signs That You Don’t Have a Business Strategy.  If you're interested in learning more about how to find out if you have a business strategy in place,  then this episode is for you. Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group  Nakeia's Website: https://nldstrategic.com

On today’s Marketing Monday, we're continuing the Cult Coaching series and talking about Thought & Emotion Control which is the other half of the "BITE" model, Dr.Hassan has developed.  I'll explain what Thought & Emotional Control means when it comes to your business, interactions you have with business partners, co-workers, and your audience. So if you're a coach, consultant, or service-based business owner who wants to know how Thought & Emotional Control works, then this episode is for you. Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group 

Welcome back to another episode of The Defiant Business Podcast! Today I'm talking with Nakeia Drummond, an entrepreneur, and educator who views her career as a tapestry of experiences that have unlocked her purpose. In 2015, Nakeia founded NLD Strategic, an award-winning equity-focused management consulting firm that supports strategy development, implementation, and measurement in social impact organizations and businesses. She is also the Founder of The Women Entrepreneur Leadership Lab, (The WELL), a membership network and advocacy initiative that fosters collaboration and economic development in black woman-owned businesses. In this episode, we're going to talk about Equity-Focused Management Consulting, as well as Nakeia's entrepreneurial journey. We'll also take a look at picking a specific niche that's profitable.  If you're interested in learning more about picking a niche as a service-based business owner and connect with Nakeia then this episode is for you. Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group  Nakeia's Website: https://nldstrategic.com

On today’s Marketing Monday, we're continuing the Cult Coaching series and talking about Behavior & Information Control which is the second part of the "BITE" model, Dr.Hassan has developed, in terms of online services. I'll explain what Behavior & Information Control means when it comes to your business, interactions you have with business partners, co-workers, and your audience.  So if you're a coach, consultant, or service-based business owner who wants to know how Behavior & Information Control works, then this episode is for you. Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group 

Welcome back to another episode of The Defiant Business Podcast! Today I'm talking with Johnny Warström, CEO of Mentimeter, a platform where you can create interactive presentations for your workshops & meetings. Business presentations have been given in a particular way for a long time - but what if you could have interactivity built into your presentation? That's exactly what a tool like Mentimeter does. It allows your audience to take part, whether they're in the room with you or across the world. If you're interested in learning more about how to make your workshops, webinars, and presentations even more interactive then this episode is for you. Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group  Connect with Jonny here: Linkedin

On today’s Marketing Monday, we're talking about Standardized Success and Cookie Cutter Coaching programs. I'll share with you the lesson I've learned after investing $30K into a program (spoiler alert: turns out it wasn't what I expected) and we'll take a look at what this means for your service-based business. So if you're a coach, consultant, or service-based business owner who wants to know how to choose the right programs to invest in your business, as well as how to avoid "cookie-cutter coaching" programs - then this episode is for you. Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group 

Welcome back to another episode of The Defiant Business Podcast! Today, I have Mike Abend, CEO of Bookshlf, a media curation platform that helps people organize, curate, and discover the content they love, no matter where it's from. In this episode, we're going to talk about problems within the media ecosystem, as well as how people consume content and why it's crucial to be intentional with how you consume content online. So if you're interested in learning how this curation platform can help you with your content strategy, then this episode is for you. Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group  Connect with Mike: https://www.linkedin.com/in/mike-abend-72aa016/

On today’s Marketing Monday, we're talking about  5 Growth Phases of Coaching, Consulting, & Service Businesses. We'll explain how important it is for you, the consultant to know the differences in these business phases when you offer services to your clients. So if you're a coach, consultant, or service-based business owner who's wanting to know how to sell services that are in alignment with your client's business phase, so you can be the go-to person for them,  then this episode is for you! Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group 

Welcome back to another episode of The Defiant Business Podcast! Today, I have Mike Abend, CEO of Bookshlf, a media curation platform that helps people organize, curate, and discover the content they love, no matter where it's from.  Mike has started his career as an attorney but moved into the media and tech space in 2014 and started building businesses around a new concept, the Influencer. He was optimistic about the Digital Creator space but frustrated about the types of content that were the most successful on digital platforms.  In this episode, we're going to talk about Mike's journey in building a media curation company, as well as his goals about the company and the people it helps.  So if you're interested in learning how this curation platform can help you with your content strategy, then this episode is for you. Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group  Connect with Mike: https://www.linkedin.com/in/mike-abend-72aa016/

On today’s Marketing Monday, we're talking about Online Courses,  the experience I've had with them as well as how you can find if an online course is worth buying. We'll answer the question of "Are Online courses Dead?", but also we'll talk about If they work, and what you'd need to look at when buying an online course. So if you're a coach, consultant, or entrepreneur who's wanting to know more about what're the things you need to pay attention to when buying an online course, then this episode is for you! Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group 

Welcome back to another episode of The Defiant Business Podcast! Today, I have Jim Kalbach, Chief Evangelist at MURAL, an amazing interactive whiteboard application. You can use MURAL to brainstorm, do exercises, make a workshop more engaging, and more all in real-time.  Jim is a noted Author, Speaker, and Instructor in experience design, strategy, and visual methods, as well as remote facilitation. A long-time member of MURAL for nearly six years, his personal mission is to make imagination work possible in global organizations, anywhere, anytime. In this episode, we're going to talk about how Mural came to be, as well as how entrepreneurs, coaches, and people who create online workshops can use it to increase engagement with their audience during an online workshop or class.  So if you're interested in learning unique ways to make your next online workshop more engaging and interactive, then this episode is for you. Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group 

On today’s Marketing Monday, we're talking about how your brand can increase customer or client loyalty as we take a look at the four main phases of the brand development life cycle.  We'll answer the question of "how do I build a community around my brand?", but also we'll talk about building vs birthing a brand, and what this means for growing a business. So if you're a coach, consultant, or entrepreneur who's trying to build an authentic community around your brand, then this episode is for you! Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group 

Welcome back to another episode of The Defiant Business Podcast! Today we have Humaira Akhter, a Brand Strategist who helps conscious entrepreneurs overcome internal conflicts to create an intentional, life-changing & transformational Brand. Humaira served for over twelve years in the Healthcare and Corporate Industry, working with small Startups to multimillion-dollar proposals. She has worked at every end of the spectrum all sharing the same goals of communicating high value through strategic design. Now she runs her own consulting agency and focuses on enhancing the client's experience and increasing their impact. In her second episode, we're going to talk about the Biggest Mistake you're making in your Marketing, as well as the ways you can avoid doing it. If you're interested in learning more about what's the most common mistake that people do in their Marketing and how to stop doing that,  then this episode is for you. Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group 

On today’s Marketing Monday, we're going to talk about Vanity Metrics and why I believe they don't exist. We will explain why metrics are an important thing to pay attention to, when it comes to defining problems within your business. We'll also talk about all the factors you need to pay attention in your marketing strategy as a business owner. So if you've been a business owner and want to know why Vanity Metrics do not exist, and what you should do in terms of paying attention to metrics in your marketing, then this episode is for you! Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group 

Welcome back to another episode of The Defiant Business Podcast! Today we have Humaira Akhter, a Brand Strategist who helps conscious entrepreneurs overcome internal conflicts to create an intentional, life-changing & transformational Brand.   Humaira served for over twelve years in the Healthcare and Corporate Industry, working with small Startups to multimillion-dollar proposals. She has worked at every end of the spectrum all sharing the same goals of communicating high value through strategic design. Now she runs her own consulting agency and focuses on enhancing the client's experience and increasing their impact. In this episode, we're going to talk about Humaira's story of how she became a Brand Strategist, as well as the ways she helps her clients create and improve their Brand Strategy. If you're interested in learning more about Branding and get to know Humaira's story, then this episode is for you. Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group 

On today’s Marketing Monday, we're going to talk about Marketing and why it isn't meant to create action. We will break down what's the purpose of Marketing and we'll dive into what you need to know when you creating marketing materials and social media posts. We'll answer the question of what do I need to expect when I use marketing to grow my business, and what marketing is meant to do.  So if you've been a business owner or a service provider who works with clients and want to know why Marketing isn't meant to create action and what's actually its purpose, then this episode is for you! Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group 

Welcome back to another episode of The Defiant Business Podcast! Today, I have Jared Augustine and Tiki Barber, co-founders of Thuzio, an event planning company that doubled in size in 2020 and blows away its corporate clients with amazing virtual events. According to Jared Augustine and Tiki Barber, hosting amazing virtual events isn’t out of reach for even the smallest organizations (or budgets). What it takes is goal-oriented and attendee-focused planning and execution. In this episode, we're going to talk about how Thuzio came to be, its virtual pivot at the start of the pandemic, what Jared and Tiki believe are the keys to running an online event, as well as the future of online events. So if you're interested in learning the keys to hosting a virtual event, as well as some of the things you should consider for a high ROI online event, then this episode is for you. Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group 

On today’s Marketing Monday, we're going to talk about Accelerating the Speed of Trust.  We will dive into the idea of accelerating the speed of trust, in terms of your clients and audience. We'll answer the question of what you can control when it comes to building trust with your audience and prospects so that it accelerates the speed of their trust with you. So if you've been a business owner or a service provider who works with clients and wondering what you can do to build authentic relationships with your audience, then this episode is for you! Follow along on Instagram at @defythestatusquobiz To connect with other Defiant Businesses, join the Facebook Group 

Welcome back to another episode of The Defiant Business Podcast! Today, I have Emily Ward and Jess Hunichen, who are the co-founders of the multi-faceted influencer and PR agency Shine. After launching Shine PR in January 2015, the team quickly saw the opportunity to fill a void in the influencer landscape. In November 2015, Shine Influencers was born, built to serve as a resource for brands and marketing/PR agencies with one-on-one talent management and campaign strategy consulting. In this episode, Emily and Jess will talk about Influencer Marketing,  misconceptions that exist, and what people in the business space can expect from it.  So if you're interested in learning more about Influencer Marketing, then this episode is for you. Follow along on Instagram at defythestatusquobiz Show notes coming soon

On today’s Marketing Monday, we're going to talk about Brand-Business Dissonance. We will explain what this phrase even means, how this will affect your business in terms of client fulfillment and sales, as well as what you can do to move towards growth. We will also talk about what happens when you expect to provide certain results with your services and the results just don't happen.  So if you've been a business owner or a service provider who works with clients and tries to get results for your customers, then this episode is for you! Follow along on Instagram at defythestatusquobiz Show notes coming soon

Welcome back to another episode of The Defiant Business Podcast! Today, I have Emily Ward and Jess Hunichen, who are the co-founders of the multi-faceted influencer and PR agency Shine. After launching Shine PR in January 2015, the team quickly saw the opportunity to fill a void in the influencer landscape. In November 2015, Shine Influencers was born, built to serve as a resource for brands and marketing/PR agencies with one-on-one talent management and campaign strategy consulting. In this episode, Emily and Jess will talk about their entrepreneurial journey in building an Influencer and PR agency. We will also talk about how they decided to get into the PR and Influencer Industry and what're some of the ways they help their clients. So if you're interested in learning more about Influencer Marketing, then this episode is for you. Show notes coming soon

On today’s Marketing Monday, we're going to talk about the 1 thing you need to beat Imposter Syndrome. We will explain how doubts and beliefs play a role in beating  Imposter Syndrome and what are some of the first steps for you to get started. So if you've been wanting to know how to beat  Imposter Syndrome, or if you've been struggling with it, then this episode is for you! Show notes coming soon

Welcome back to another episode of The Defiant Business Podcast! Today, I have Natajia Miller, Diversity and Inclusion consultant for entrepreneurs and corporations. Having experienced her own brushes with racial injustice in America, as well as in her corporate career abroad and at home, Natajia received her MBA from Georgia Southern and has lived abroad in Dubai and China, where she worked with 60+ nationalities and garnered over 100,000 video views from her time as a correspondent in China. In this episode, Natajia and I will talk about 3 Diversity, Equity, and Inclusion Blind spots in the entrepreneurial space. We will also talk about how to deal with these blind spots as a solopreneur or business owner and what are the first steps you need to move forward and be authentic in your business. So if you're interested in learning more about Diversity, Equity, and Inclusion in business then this episode is for you. Show notes coming soon

On today’s Marketing Monday, we're going to talk about Radically Authentic Direct Messaging and how to not send spammy direct messages. We will break down what's the right way to direct message people in an authentic way that actually makes people respond.  So if you've been wanting to know how to send direct messages the right way, or how to deal with spam messages you might be getting, then this episode is for you! Show notes coming soon

Welcome back to another episode of The Defiant Business Podcast! Today, I have Natajia Miller, Diversity and Inclusion consultant for entrepreneurs and corporations. Having experienced her own brushes with racial injustice in America, as well as in her corporate career abroad and at home, Natajia received her MBA from Georgia Southern and has lived abroad in Dubai and China, where she worked with 60+ nationalities and garnered over 100,000 video views from her time as a correspondent in China. In this episode, Natajia and I will talk about how she has decided to become a Diversity & Inclusion Consultant, as well as her experience in working in this industry.  So if you're interested in learning more about the Diversity, Equity, and Inclusion space, then this episode is for you. Show notes coming soon

On today’s Marketing Monday, we're going to talk about What does branding even Means? We will define what Branding includes: Brand Strategy, Identity, and Brand Marketing, and where you even start. We will also talk about what role your logo plays in your Brand and why your brand is more than a good logo. So if you've been listening to all of those Brand Strategies and thinking "Okay I know I have a logo but what does branding even mean, or how do I show what my brand represents?", then this episode is for you! Show notes coming soon

Welcome back to another episode of The Defiant Business Podcast! Today I have with me Shay Cook, Christian, proud black woman, Leader, mom, and a successful entrepreneur. She's the CEO & Founder of Crusaders for Change, LLC, and she focuses on providing financial counseling, coaching classes, and consultation where people: PRAY - Providing members with the tools they need to succeed; WORK - Increasing well-being, morale, and productivity; PLAY - Bringing personal finance education & assistance to places of fun; In her second episode, Shay will talk about misunderstandings that people of faith have around money, as well as how we can shift our perspective and money mindset as entrepreneurs. So if you're an entrepreneur or a service-based business and you've been struggling with your mindset around money which is a tool for your business, then this episode is for you. Show notes coming soon

On today’s Marketing Monday, we're going to talk about What's Stopping Your Authentic Expression? We will talk also about  What's keeping you from showing up and I'm actually going to share four of the most common, radical authenticity stoppers. These are the things that I see the kind of turn up in some way or another in my work with clients. So if you've been wondering "Why can I not show up authentically for my audience?", or What's this that's stopping me from showing up as my authentic self,  then this episode is for you! Show notes coming soon

Welcome back to another episode of The Defiant Business Podcast! Today I have with me Shay Cook, Christian, proud black woman, Leader, mom, and a successful entrepreneur. She's the CEO & Founder of Crusaders for Change, LLC, and she focuses on providing financial counseling, coaching classes, and consultation where people: PRAY - Providing members with the tools they need to succeed; WORK - Increasing well-being, morale, and productivity; PLAY - Bringing personal finance education & assistance to places of fun; In her episode, Shay will share her entrepreneurial journey on becoming financially free and how she has decided to study psychology as well as finances. So If you're a consultant or a service-based business and you want to start your financial journey and get inspired, then this episode is for you. Show notes coming soon

On today’s Marketing Monday, we're going to talk about Limiting Beliefs. We'll explore questions like "Why does saying something is a limiting belief work so well?". We'll also look at what's a limiting belief and why these coaches and consultants use it in their sales calls. However, over-using it and translating everything into a limiting belief, is unethical marketing and I'll show you how to not do that in your sales or discovery calls. So if you've been wondering "How Do I know if this is a limiting belief?",  then this episode is for you! Show notes coming soon

Welcome back to another episode of The Defiant Business Podcast! Today I have with me Sally Mildren, healthcare Brand and Customer Experience Strategist. She has 20 years of experience as an Executive Leader in marketing and customer experience at fortune 100 companies, health systems, and nonprofits. As CEO of Boss Lady Consulting, she helps businesses grow through empowering their brand and creating exceptional patient and customer experiences. In her second episode, Sally will share the top mistakes that companies make in their customer experience programs. Developing a great customer experience for your clients can make a big impact in your business, so if you own a company or you're a service-based business and want to know what the top mistakes that companies make in terms of customer experience are so you can avoid making them, then this episode is for you. Show notes coming soon

On today’s Marketing Monday, we're going to talk about Free Lead Magnets and if they still work. Lead Magnets can be E-books, webinars, challenges, free courses. It could be any of these things. So if you've been wondering "Should I create a free E-book or a free challenge for my audience as a lead magnet?", then this episode is for you! Show notes coming soon

Welcome back to another episode of The Defiant Business Podcast! Today I have with me Sally Mildren, healthcare Brand and Customer Experience Strategist. She has 20 years of experience as an Executive Leader in marketing and customer experience at fortune 100 companies, health systems, and nonprofits. As CEO of Boss Lady Consulting, she helps businesses grow through empowering their brand and creating exceptional patient and customer experiences. In her episode, Sally will share how developing a great customer experience for your clients can make an impact in your business, as well as why it's important to focus on it when you work with clients. So If you're a consultant or a service-based business and you care about giving an amazing customer experience to your clients, then this episode is for you.  Show notes coming soon

On today’s Marketing Monday, we're going to talk about the false promises of marketing tactics. I'm going to explain how these marketing tactics look like, and how they can be improved. For example, If you outsource social media creation, and you don't have a strategy in place, that person will be going in the wrong direction. You can do everything completely, right. In terms of using a tactic or using a tool, but, without a real strategy, it's just going to fall apart. So if you've been wanting to know what're these false promises of marketing tactics, and how to actually create a strategy that works,  then this episode is for you! Show notes coming soon

Welcome back to another episode of The Defiant Business Podcast! Today I have with me Silvia Pinho, who is a Social Media Manager and Business Mentor for service providers and business owners looking to grow their business using social media. Silvia got started in the online world at the age of 17, doing illustrations and designs, eventually transitioning into the virtual assistance, social media world in 2015. She's been growing her business that way ever since. And most recently in 2020, she actually started mentoring other service providers looking to grow their businesses online and book out their services. In her second episode, Silvia is going to share some of her top Instagram pet peeves and some solutions or things that we can do instead. So If you're a service provider or business owner who wants to grow on Instagram, then this episode is for you! Show notes coming soon

On today’s Marketing Monday, we're going to talk about why is important to go deep on your Why, and how to actually do it. When it comes to your why one of the things I wanted to talk about is the dangers of a shallow why. When you have a shallow why you also have lack of clarity and this weaves its way into everything that you put out for your business. If you're not conscious of it, because that lack of clarity is present in everything that you're doing, it is going to hurt your efforts as you try to grow your business. So if you've been wanting to learn how you can get deep into your why, and why this impacts your business,  then this episode is for you! Show notes coming soon

Welcome back to another episode of The Defiant Business Podcast! Today I have with me Silvia Pinho, who is a Social Media Manager and Business Mentor for service providers and business owners looking to grow their business using social media. Silvia got started in the online world at the age of 17, doing illustrations and designs, eventually transitioning into the virtual assistance, social media world in 2015. She's been growing her business that way ever since. And most recently in 2020, she actually started mentoring other service providers looking to grow their businesses online and book out their services. In this episode, Silvia will share tactics and strategies on how you can get started with Instagram so you can find clients in an authentic way. Also, she's going to answer the question: "Do you need a social media presence in order to find clients?" If you're a service provider or business owner who wants to grow on Instagram, then this episode is for you! Show notes coming soon

On today’s Marketing Monday, we're going to talk about what Radical Authenticity is, and how you know if you need it or not. When it comes to Radical Authenticity, one of the things is committing to the internal work first. You can not express authenticity if you are not first being authentic with yourself. We'll take a look at, what it means to be Radical Authentic in your marketing and how you can get started. So if you've been wanting to market yourself without using salesy/unethical marketing strategies then this episode is for you! Show notes coming soon

Welcome back to another episode of The Defiant Business Podcast! Today I have with me Kratina Baker, who is a Senior Organizer at Dream Corps, JUSTICE (formerly known as cut50). Before joining cut 50, she was the North Carolina Organizer for a Global reproductive Rights Campaign, where she led the Digital Strategy for the Campaign and managed Volunteer teams to advocate for family planning and comprehensive reproductive healthcare for individuals around the Globe. Kratina also has a law degree and has offered her legal expertise, working as a consultant for attorneys, advocacy, organizations, and grassroots political campaigns. In her second episode, Kratina will share tactics and strategies on how she creates marketing campaigns, as well as what it means for her to utilize the power of ethical marketing and leading with soul. Show notes coming soon

On today’s Marketing Monday, we're going to talk about what Clubhouse is, how can help your business grow and how to figure out if it worths your time.  We'll take a look at, what Clubhouse rooms should you join and how you can grow your account in an authentic way that will showcase what your business is about. So if you're curious to know how you can get started with Clubhouse then this episode is for you! Show notes coming soon

Welcome back to another episode of The Defiant Business Podcast! Today I have with me Kratina Baker, who is a Senior Organizer at Dream Corps, JUSTICE (formerly known as cut50). Before joining cut 50, she was the North Carolina Organizer for a Global reproductive Rights Campaign, where she led the Digital Strategy for the Campaign and managed Volunteer teams to advocate for family planning and comprehensive reproductive healthcare for individuals around the Globe. Kratina also has a law degree and has offered her legal expertise, working as a consultant for attorneys, advocacy, organizations, and grassroots political campaigns.  In this episode, Kratina will share her story about going to law school and getting a degree while being a mom of three kids as well as how she got started working in the Criminal Justice Sphere.  Show notes coming soon

On today’s Marketing Monday, we're going to talk about some of the Signs Your Marketing Strategist Gave You a Cookie Cutter Strategy. I'm going to explain what are some of the most common signs that your Marketing Strategist gave you a strategy that isn't aligned or tailored to your business, and how you avoid this,  whether you're the business owner or the Marketing Strategist. Show notes coming soon

Welcome back to another episode of The Defiant Business Podcast! I have David Brown with me today, who is a Speaker Executive Coach, and Trainer. He serves as the President of the DSB leadership group that provides leadership support for Organizations looking to improve performance, develop talent, and increase productivity.  David on his second episode, will share 3 simple and easy-to-use Tips to Overcoming Speaking Anxiety. These are Tips you can implement today so if you're a speaker or you give any type of presentation, this episode is for you, go ahead and take a listen to this episode.  Show notes coming soon

On today’s Marketing Monday, we're going to talk about what is Performative Marketing and why you shouldn't do it. So I'm going to explain what is Performative Marketing, and how you can make sure your Marketing isn't Performative.  For example, when you try to post on social media things that have basically nothing to do with you and try to capitalize on trending hashtags or the fact that everybody talks about XYZ this is Performative Marketing. So if you're curious to know if the marketing you're doing is Performative then this episode is for you!  Show notes coming soon

Welcome back to another episode of The Defiant Business Podcast! I have  David Brown with me today, who is a Speaker Executive Coach, and Trainer. He serves as the President of DSB leadership group and the DSB leadership group provides leadership support for Organizations looking to improve performance, develop talent, and increase productivity. They deliver customized training solutions workshops,  presentations, and their niche is centered around public speaking and presentation skills. We're going to talk about building a speaking business and we'll take a look at his journey on becoming a Speaker Coach.  Show notes coming soon

On today’s Marketing Monday, today we're going to talk about The Invisible Gap Between Your Goals and Your Reality. I want to start with the big problem which is that most people don't have depth perception when it comes to setting their goals. For example,  they can shout out into the universe, " I'm going to make mid-six figures, or I'm going to hit 500K this year, but what they fail to do is translate those big goals into monthly, weekly, and daily actions.  So the question for you is how are you translating those big goals into monthly, weekly, and daily actions? Show notes coming soon

Welcome back, to another episode of the Defiant Bussiness Podcast. I have Josh Currier with me again today. I'm your host Ruthie, the Founder of Defy The Status Quo and Authority Marketing Consultancy. And today we are going to talk about search engine optimization, but within a very special context, this is a conversation I've been dying to have. Show notes coming soon

On today’s Marketing Monday, we're going to talk about Making Your Content Work Triple Time With Authority Marketing. So I'm going to start out with a question that it may make you a little uncomfortable, just kind of where you're at. However, just try and remember, as I'm asking you this question that your greatest growth happens outside of your comfort zone. So if your impact never grew beyond where it is right now, if you are business, if your mission never went further than it is right now, would you be happy with that? People often talk about wanting a massive change in their business, but they make these tiny little adjustments. For example, I want to grow my business to seven figures, but I'm going to have a five-figure mindset. Show notes coming soon

Welcome back to another episode of The Defiant Business Podcast! I have Josh Currier with me today, who is a Navy Veteran, father of three, and founder of his company, Currier marketing. His passion is in helping fellow entrepreneurs grow their businesses and create legacies for their families. Over the last ten years, he has focused heavily on search engine optimization and through the opportunity of working with well over 1000 websites, he is developed his proprietary framework and approach to SEO.  Show notes coming soon.

On today’s Marketing Monday, we're going to talk about Why you need to be Intentional with your Personal Brand. So I'm going to start out with why you need to pay attention to your personal brand. You already have one. If you think that you don't have a personal brand, you are wrong. Your personal brand is what people experience when they look you up. When they research you, when they experience you. And if you are not intentional with your personal brand, if you are approaching that in a pretty haphazard way, then. It may not look the way that you want it to.  Show notes coming soon

On today’s Marketing Monday, we're going to talk about not turning your social media posts into traps.  I am so tired of seeing this type of marketing behavior. It's most prevalent in Facebook groups, but I am seeing it trickle over into LinkedIn. For example, somebody took organic marketing and boiled it down into 4 spammy steps. So organic marketing is supposed to be a business development process. It's supposed to be a bit intuitive, but it leans into relationship building. Shownotes: https://defythestatusquo.com/2020/11/06/dont-turn-your-social-media-posts-into-traps/

Today, we're going to look at something called “opportunity cost”. This phrase is actually from microeconomics, but we're not exactly looking at it from that standpoint. The opportunity cost is the benefit from an option not chosen. So opportunity cost is what you are forecasting going in favor of a different choice. Shownotes: https://defythestatusquo.com/2021/02/01/what-is-opportunity-cost/

As business owners, we often succumb to "shiny object syndrome" when confronted with a new tactic or tool for our businesses. This is especially true in marketing, where it seems like they produce a new tool that will get amazing results every other day. We're going to explore how having a strategy can keep you from spending money on tools and tactics that don't align with your business goals. Show notes: https://defythestatusquo.com/2021/01/04/tactics-before-strategy-putting-the-cart-before-the-horse/

Welcome to the last episode for Season 6 of the Defiant Business Podcast. This is a Bonus Special Episode that's an extension of the last episode about Future's Tapestry.  We keep up the conversation with Dr.Gail and we dive deep into this topic so tune in and let us know what you think about this episode. If you find value in this Season make sure you subscribe and leave us a review.  Show notes: https://defythestatusquo.com/2020/12/05/the-futures-tapestry-part-2/

Today is Friday, and we have another episode with Dr. Gail Hayes, the found of The Handle Your Business Girl Empowerment Zone. I know that we're all struggling to have these authentic conversations around diversity, equity, and inclusion. We're still code-switching. We're still struggling with what we're allowed to say. What if we make other people uncomfortable? How uncomfortable are we allowed to make them? That’s what Dr. Gail and I are going to talk about today. Show notes: https://defythestatusquo.com/2020/12/04/the-futures-tapestry-with-dr-gail-hayes/

Ruthie: Hello everyone, and welcome back to the 3rd episode of The Defiant Business Podcast with Dr. Gail Hayes, the founder of the Handle Your Business Girl Empowerment Zone. I'm your host Ruthie Bowles, and today's topic is one that I love. I feel like what we're going to talk about today has been talked about a lot behind closed doors. One of the biggest obstacles we've had is articulating our thoughts and feelings in a way that we’re heard by the people we want. That’s what Dr. Gail and I are going to talk about today. Dr. Gail, welcome! Thank you so much again. Show notes: https://defythestatusquo.com/2020/12/03/coming-together-in-the-societal-shift/

Welcome back everyone! This is another episode of The Defiant Business Podcast, and I have my guest for the week with me, Dr. Gail Hayes. Today we’re going to be talking about harnessing the real power of collaboration. Those of you that lead teams should perk those ears up because you're going to want to hear what she has to say. Show notes: https://defythestatusquo.com/2020/12/02/the-power-of-collaboration/

Hello everybody, and welcome back to another guest series on The Defiant Business Podcast. I'm your host Ruthie Bowles, and I am so excited to welcome Dr. Gail Hayes to the show today. She's an internationally-recognized communicator who ignites the atmosphere with contagious enthusiasm and a passion for purpose. We just had a 30-minute conversation before I started the recording; that's how much enthusiasm she brings around with her. She's been called a conduit and a bridge between the races, genders, generations, and political parties. She paints pictures with words to promote understanding between communities. Thank you for joining me today Dr. Gail. Show notes: https://defythestatusquo.com/2020/12/01/dr-gail-hayes-executive-leadership-coach/

Welcome back to The Defiant Business Podcast. I am here with Stephanie Bonte-Lebair, found of The Empowered Voice. Today, we’re going to talk about the future of artificial intelligence in sales. It's Future Friday. We always discuss a future-focused topic on Fridays, no matter who I'm talking to. And Stephanie really brought it with this recommendation of topics. So thank you so much, Stephanie. We talked about wearables and how they could help coaching businesses a couple of seasons ago. We always go for something interesting to help people go out into the weekend, and you really picked a great one. Show notes: https://defythestatusquo.com/2020/11/27/artificial-intelligence-in-sales/

Hello, everyone! Welcome back for Stephanie Bonte Lebair's 3rd episode on The Defiant Business Podcast. Stephanie is the founder of The Empowered Voice. As I hinted in yesterday's episode, we will be talking about sales. Sales isn't a numbers game, and Stephanie is going to share with us what we should be focusing on instead. The Defiant Business Group Find out your BANK code! Show notes: https://defythestatusquo.com/2020/11/25/sales-isnt-a-numbers-game/

Welcome back to another episode of The Defiant Business Podcast! I have Stephanie Bonte-Lebair with me today. Yesterday, we got to know her a bit. We learned about her business The Empowered Voice, and her journey from being a classically-trained singer to coaching business owners and sales teams on their communications. Speaking of communications, we're going to talk about a topic that’s near and dear to my heart: authenticity in your communications. Most importantly, if authentic communication isn't about you, then who is it about? Stephanie, thank you so much for being here with me again! Show notes: https://defythestatusquo.com/2020/11/24/authentic-communication-with-stephanie-bonte-lebair/

Hello everyone and welcome to another episode of The Defiant Business Podcast. I'm your host Ruthie Bowles, and I'm really excited to introduce my next guest, Stephanie Bonte-Lebair. Stephanie and I were connected by a mutual business friend. Once we got on the phone, I knew I had to have her on the podcast. Stephanie is a classically-trained singer turned voice presentation & sales coach. She moved to New York City and performed in operas, musicals, and cabaret, before creating her business The Empowered Voice. For over 20 years, she has helped singers, speakers, and business professionals leverage their voices for more influence and increased sales. She is an award-winning certified and licensed trainer with code breaker technologies, utilizing cutting-edge coding technology to train 6-figure coaches, speakers, trainers, and sales teams on how to close more sales in less time. Show notes: https://defythestatusquo.com/2020/11/23/stephane-bonte-lebair-voice-presentation-sales-coach/

I'm just so excited about this episode because we're digging in a little bit into something that, you know, Rachel has devoted her passion and energy towards going into organizations and speaking to them about this. We're going to talk about how you can at pretty much any level of an organization, use your voice for impact and influence. And this, again, ties directly to the name of Rachel's company, the un-muted life, and the potential that exists when we hit the unmute button. Show notes coming soon

We're back on episode #3 with Rachel Druckenmiller, the founder of UNMUTED! Rachel, thank you so much for being here with me. Today, Rachel and I discuss the paradigm shift that needs to happen in business leadership. We need to go from Command and Control to Connect and Care! Rachel:  This has been fun! I love talking about things, but I'm not used to talking about them in quite the same way. So these have been really fun conversations. Ruthie: Yes, absolutely. And I think if you’re a leader, want to be a better leader, or are an aspiring leader, today's episode is definitely the episode for you. This is definitely the episode for leaders who are paying attention to what's been going on right now, especially if you're stuck somewhere between the old methods and frameworks of leadership, and whatever’s next. Shownotes: https://defythestatusquo.com/2020/11/19/from-command-and-control-to-connect-and-care/

I am here with Rachel Druckenmiller, the founder and CEO of UNMUTED. I think today’s topic is a more obvious one, especially with the superficial support that people are getting as they've moved to remote work. But we are going to talk about prescriptive wellness today and how we can dig deeper. Show notes: https://defythestatusquo.com/2020/11/18/prescriptive-wellness-with-rachel-druckenmiller/

I am thrilled to introduce my next guest, Rachel Druckenmiller, the founder of UNMUTED. Rachel's been recognized as the #1 health promotion professional in the US, and a 40 Under 40 game changer. Rachel is a national thought leader in the field of wellbeing and employee engagement.  As a speaker and facilitator, Rachel guides leaders and their teams, organizations and associations to be more resilient, connected, confident, and courageous- which we don't often hear as a word to describe the business space. Rachel posts tons of inspirational videos on LinkedIn, and they're always amazing. So you should definitely follow her there and download her resilience toolkit at unmutedlife.com. Show notes: https://defythestatusquo.com/2020/11/17/rachel-druckenmiller-founder-of-unmuted/

Today, Ashley M. Williams, founder and CEO of RIZZARR and I are going to dig into her personal brand. She's got a video show, a podcast show. Her talk for the C3EB Summit centered on aspects of her personal brand and messaging. Ruthie: Ashley, I've heard you talk about the ripple effect more than once now. Can you tell us what that is? What does it mean to you, and what message are you projecting out into the universe? Ashley: I love this thing by Lisa Nichols, where she talks about how the world would be different based on who you decided to be. I think each of us has our own idea of becoming the best version of ourselves. You have your own unique set of things you can contribute to the world that can make such an impact on other people's lives. Do not dismiss or doubt that. Don’t take that for granted. Shownotes: https://defythestatusquo.com/2020/11/13/the-ripples-of-being-the-best-you/

I’m here with Ashley M. Williams, the CEO of RIZZARR, for our 3rd episode in her interview series.  Our generation is characterized by some distinct struggles, namely college loans. That often transitions into the inability to purchase a home. We talk about those parts of being a Millennial a lot.  But do you feel like being a Millennial has actually equipped you well for entrepreneurship, in some regards? Show notes: https://defythestatusquo.com/2020/11/12/the-rewards-and-struggles-of-millennial-entrepreneurship/

Ruthie: Today, Ashley M. Williams, the CEO and Founder of RIZZARR and I are going to talk about something that we very much have in common. It's becoming a topic that is more and more prevalent in conversations, business or otherwise. That is being at the intersection of “woman” and “minority”. I think Ashley is a great person to talk to about it, because she actually has been successful at securing funding for her business, despite being both. Of the $40 billion raised for the US venture capital fund in 2019, only 3% went to minorities and less than 2% went to women. But if you were in that intersection of “woman” and “black”, it was 0.2%. So we have to remember that these intersections can actually further remove us from the resources we need to make it to 5 years in business like Ashley has. Show notes: https://defythestatusquo.com/2020/11/11/at-the-intersection-of-woman-and-minority/

I’m really excited to introduce my first guest for season 6 of The Defiant Business Podcast, Ashley M. Williams! I'm going to tell you a little about her, and then we're going to dive right into everything about Ashley and her business. Ashley is the leading Millennial and Gen Z content marketing strategist. She's a spokesperson consultant and global speaker for brands that want to reach younger generations, helping brands create the right content, craft the right messages and produce experiences that bring Millennials and Gen Z together. She's excited and determined to use her love of journalism, social media, and live experiences to inform and inspire. Ashley is the founder and CEO of RIZZARR, a tech-enabled content marketplace. Through RIZZARR, brands are able to find and work with Millennial and Gen Z content creators worldwide- particularly nano and micro-influencers. Show notes: https://defythestatusquo.com/2020/11/10/ashley-m-williams-founder-of-rizzar/

Marketing consistency is the exact opposite of winning the lottery. But when we’re marketing, we want to win the marketing lottery: going viral, getting tons of followers, tons of people on our email list, etc. The trick about the marketing lottery is that you can go viral and still not make any money. Last week, I was playing my guitar and singing a song. It was about going viral, but not getting any new clients. So going viral is like winning the marketing lottery. The problem is that most of us don't go viral. Even those who do may not immediately see a financial benefit of going viral. In fact, there can be some bad things about going viral because if you go viral for the wrong reasons, you're growing an audience that is not aligned with your business purpose. Shownotes: https://defythestatusquo.com/2020/10/22/the-problem-with-marketing-consistency/

So last week, I opened up LinkedIn on my phone, and low and behold, what did I see? I have LinkedIn Stories now. LinkedIn has been rolling out LinkedIn Stories in different countries for the last several months, but I was actually pretty pumped when I saw it. What should you post in LinkedIn Stories? I like to do quick tips myself, and I've been actually doing this for a couple of weeks. I’ll find questions on Facebook or LinkedIn, and I'll create a quick 20-second video responding to them. Shownotes: https://defythestatusquo.com/2020/10/14/linkedin-stories/

Today we are going to talk about content resonance. This topic is interesting because if you google it, there isn't actually anything there. And that's because this was an idea I stumbled upon when I was talking to Jennifer McGinley about what it takes to make great content. This was a bit before I got firmly entrenched with the idea of radical authenticity. So content resonance was actually a concept that came to me even before radical authenticity. Show notes: https://defythestatusquo.com/2020/10/02/content-resonance-content-creation-sweetspot/

When we're talking about my method - the Radically Authentic Authority Marketing Method - I refer to something called the Expert’s Portfolio. Some people call this a speaker's resume, but it doesn't quite do it justice. I would recommend that you use a speaker's resume when it's requested, but you also want to use your Expert’s Portfolio. And most of the time, I default to the Expert's Portfolio. Show notes: https://defythestatusquo.com/2020/09/25/experts-portfolio/

Today we’re going to be talking about a phrase I've been dropping a lot; radical authenticity. What does that mean? Well, let's think about what authenticity means. Authenticity means you're being genuine. What makes it so radical is that - especially in the spaces where I work, as a professional B2B person - we don't have a lot of authenticity. We talk about being authentic in such a way that "authentic" is almost a trite word among marketing professionals nowadays. That's why I felt like I needed to qualify that it needs to be radical authenticity. Show notes: https://defythestatusquo.com/2020/09/18/radical-authenticity-the-key-to-standing-out-online/

Today, we’re going to talk about repurposing webinar content. So you came up with your idea, you marketed the webinar, you delivered it. It was great. The value was huge, and you're so happy with it. What now? Shouldn't you just create a gated, evergreen webinar? The big thing is that it’s evergreen and you're like, “This is so great!” It's wonderful, but there's no deadline. There's no scarcity. There's no compulsion. So what's going to drive people to watch that? So what if it's a lead gen piece? I think if you've built up some authority and you have a reputation for creating amazing content, then yes. That could potentially work out really well for you. But like I said, once the event is done, you hibernate. Once you're done hibernating, then you have to ask yourself, “How do I repurpose all of this wonderful content that I have?” So I'm going to share with you what I recommend to my clients, from what consumes the least amount of resources to the most. Show notes: https://defythestatusquo.com/2020/09/18/5-ways-to-repurpose-webinar-content/

Today, we’re going to talk about virtual event marketing. This has been a crazy weakness and we've seen a lot more virtual events lately. There were a lot of webinars at the start of quarantine. And that was okay, but...I'm willing to bet you have been in a boring webinar in the last like 6 months. I have,  though I didn't stay there very long. I’m sure I am not alone. Shownotes: https://defythestatusquo.com/2020/09/03/content-marketing-for-webinars/

Today, I wanted to talk about how many people and businesses are struggling due to the continued lack of in-person events. I am an extrovert and I want to go to events as much as the next person, but my husband has a high risk for COVID-19. So it's just not a risk I'm really willing to take. So we're struggling with this lack of in-person events. Shownotes: https://defythestatusquo.com/2020/08/20/make-your-virtual-events-better/

Me and Sílvia, my virtual assistant & social media manager, were discussing crossing over one particular type of content from Instagram to LinkedIn. This isn't a type of content I've seen a whole bunch of on LinkedIn, but due to a recent algorithm change, I think it could do very well there. I’m talking about carousel posts. This is the type of post with several photos that you can swipe through. I'm sure you've seen it. If you haven't, you probably did and didn't realize what you were looking at. Shownotes: https://defythestatusquo.com/2020/08/20/repurposing-instagram-carousels-on-linkedin/

Ruthie: Today is our last episode, and Ana Reisdorf of Reisdorf Writing Services and I cannot pass up the opportunity to talk to you about something that has been steadily growing in importance. I’m talking about Google's E-A-T: Expertise, Authority, and Trust evaluation. When it first hit the search engines, it changed rankings for the health and finance sites that were at the top. All of a sudden, they weren't. So I wanted to talk with you about that because you work in one of those industries where it's incredibly important. On top of that, you have the credentials to stand head and shoulders above people who do not. Show notes: https://defythestatusquo.com/2020/08/06/googles-eat-expertise-authority-and-trust/(opens in a new tab)

Today, Ana Reisdorf, of Reisdorf Writing Services, and I are going to talk about something that many freelancers dream about, but can't quite figure out how to achieve; expanding your business with a team. While we'll be talking about it from a freelance writer’s perspective, I think anything we talk about here would apply to any freelancer who's looking to scale their business by adding team members. Show notes: https://defythestatusquo.com/2020/08/05/building-a-team-from-a-freelance-business/

Today, I'm going to talk with Ana Reisdorf of Reisdorf Writing Services about boosting passive income through courses. If you're in a service-based business, you've probably seen ads for this all over social media. I’ve always been really interested in courses, but it just seems like a hard thing to get into. Ana revealed at the end of our last episode that she sold a mini-course and earned $2,800. Show notes: https://defythestatusquo.com/2020/08/04/courses-as-a-revenue-stream/

I am thrilled to introduce my next season 5 guest, Ana Reisdorf. She is a registered dietician, nutritionist, and freelance writer with 12 years of experience in the field of nutrition and dietetics. She's the founder of a content agency made up entirely of registered dieticians called Reisdorf Writing Services. She also teaches other RDs how to become freelance writers. Show notes: https://defythestatusquo.com/2020/08/03/ana-reisdorf-the-registered-dietician-writer/

In our final episode with Shelley Brown of ROI Mindfulness, we discuss the common misconceptions and mistakes made in mindfulness today. We have to learn exactly where mindfulness fits into a healthy well-being practice.  Shownotes: coming soon

In today's episode, Shelly Brown of ROI Mindfulness and I dive in a little bit into the notion of identity. I had to ask her, if I'm not who I think I am, then who am I? Shelley talks about shedding the trappings and not tying your sense of identity to temporary things.  Show notes: Coming soon

Welcome back! Shelly Brown of ROI Mindfulness is joining me again today to talk about how we can be more mindful in our lives and our businesses and what this looks like when she helps her clients actually employ her techniques. Additionally, she's going to be telling us about an update to her business, and I can not wait to share that with you. So let's dive in. Show notes: Coming Soon

My next guest, Shelly Brown, founder of ROI Mindfulness, believes mindfulness is not what we've all been led to believe. It's often seen as woo-woo weird and uncomfortable approaches. She knows it's a practice of rockstars, a practice that can transcend calm, a practice that trains our brains to embrace and extend time in the present.  Shelly spent over two decades in the corporate world. She remains connected to her corporate roots as a speaker and webinar and workshop facilitator, inviting leaders and executive committees to frontline managers around the United States to a practice that trains our brains to achieve remarkable, calm, focus, and resilience. The end result? we can show up better for our lives and better together. Show notes: coming soon

Today, Dr. AJ of AJ Rao, LLC and I talk about outdated leadership models, and how professionals from marginalized communities have internalized leadership models. Shownotes coming soon!

Today, I'm going to be speaking with Dr. AJ of AJ Rao, LLC about something thought-provoking. We're going to be talking about masculine and feminine traits, and the myriad of labels that are out there. I feel like those labels are really empowering for people who now have a way to articulate their human experience and be understood by the people who take the time to learn them. What's something you've noticed regarding people's perception of masculine and feminine traits? Dr. AJ: It's so interesting that you phrased it that way. Traits and energies don't actually have gender. Over time, the stereotypes which have been created over the evolution of our society have led people to categorize certain traits as masculine and feminine, even if they have nothing to do with your gender expression. By using those 2 labels, we actually end up falsely dichotomizing traits and energies that shouldn't be dichotomized; they're actually on a spectrum. That's where a lot of our current leadership stereotypes come from. When a woman is being confident and assertive, she gets called the B-word. A man does the exact same thing, and he’s called a powerful leader. Read the show notes: https://defythestatusquo.com/2020/07/23/masculine-and-feminine

Ruthie: Yes, I'm very excited for this episode! I attended one of Dr. AJ’s webinars and she said the phrase, ”Disaggregate the data to find intersectionalities.” And I was like, “Yes, that's it! That's it right there!” I have a ton of data-minded people in my network and I’m really into this topic. I'd like to start with the value. So what types of things do you find when you disaggregate data? Dr. AJ: Well, when you disaggregate the data you actually find that people are far more diverse than you realize, and that diversity is not being included.  Read the show notes: https://defythestatusquo.com/2020/07/22/tearing-the-data-apart/

For our next segment, Dr. Aparajita Jeedigunta of AJ Rao LLC and I are going to talk about inclusion. The topic of this episode is that inclusion isn't a zero-sum game. Could you elaborate what you mean by that? Dr. AJ: Absolutely. There’s this concern that by including more people, you're actually taking away power and privilege from those who already have it. Like when we talk about white privilege. There are white people who are not affluent saying, “I grew up poor.” I’m not denying that at all, but you're still white. There's still some privilege that comes with that. Just like me being Indian American; people assume that my parents are filthy stinking rich, but they're not. I do have the privilege of having the support of my parents, a stable family structure and a commitment to family. Those are my privileges. That's really where this “inclusion is not a zero-sum game” comes from. When we think of inclusion, we tend to think of these sacrifices and privileges, but it's not like that. The universe theoretically started from the Big Bang, and it's still expanding. The power and energy in the universe is still expanding. That's sort of how inclusion is. It's still expanding. By including more people, we don't destroy that energy. We just convert and amplify that power exponentially by adding more voices. It's not even linear. When we look at it like a win-loss, zero-sum game, we're just shooting ourselves in the foot. Read the shownotes: https://defythestatusquo.com/2020/07/21/inclusion-is-not-a-zero-sum-game/

I’m really excited to introduce my next guest, Dr. Aparajita Jeedigunta of AJ Rao LLC, a social-personality psychologist and certified professional executive coach. She's also a published author, podcaster and a traumatic brain injury survivor turned mental wellbeing advocate. She helps ambitious working women overcome self-doubt and imposter syndrome to build thriving careers and thrive as visible business leaders who are seen, heard, valued, respected, and recognized. She also consults and partners with corporate organizations to create custom-made, comprehensive solutions that help them break their silo cultures and create interconnected, inclusive organizational cultures where their talent can fully belong and thrive. Thank you so much Dr. AJ for being here with me today. Read the shownotes here: https://defythestatusquo.com/2020/07/20/dr-aj,-building-inclusion-and-belongingness-into-company-cultures/

In this episode, Rob and I are going to talk about how automation and wearable tech can play a role in coaching. I was surprised when he recommended this subject to me - I can't say that I've consumed a single thing that connects this tech and coaching. So if this sounds interesting to you too, definitely give it a listen! Read the show notes: https://defythestatusquo.com/2020/07/16/how-automation-and-wearables-could-play-a-role-in-coaching/ 

I have a lot of coaches in my network, so in this episode, I wanted to ask Rob to give them some insight. Like what qualities should a coach have? And should you be aware of working with newer coaches? Read the shownotes: https://defythestatusquo.com/2020/07/15/the-power-of-working-with-a-coach/

Today, Rob Scott and I are going to talk about identity shifting, which is a huge part of his coaching methodology. According to Rob "We're actually much more than we think we are. I'm here to tell you that you're a much bigger deal than you think you are. We tend to get locked down into specific problems, and life can feel very small. However, a big part of what we are is a bunch of unconscious narratives." Read the shownotes: https://defythestatusquo.com/2020/07/14/identity-shifting-impossible-to-im-possible

Rob Scott is a master-level coach, and I'm really excited to have him on the show. He's the founder of Fundamental Shift, LLC. His work has influenced hundreds of thousands of people to shift their identities, achieving levels of success once thought impossible to reach. He helps them evolve their consciousness and create profound changes in all important areas of life. His coaching programs take you through proven processes that will get you past your biggest, deepest, most limiting beliefs. Read the shownotes: https://defythestatusquo.com/2020/07/13/rob-scott-the-identity-shifter

Here's another random thoughts episode. I was talking with a friend, and I had a kind of epiphany. What if the perfect content that resonated with your audience didn't just take them into account?  Hear me out. What if the perfect content for your audience also resonated with you? How much more genuine could you be in your content if you were actually excited to make it?  Listen in as I walk through this light bulb moment I had. 

In Takia Ross's last episode with me, she tells me the story of how a local policy technicality paired with bad information severely damaged an arm of her business, Accessmatized. As business owners, we have to look at our local laws as they impact us on a personal and professional level. What Takia experienced was largely due to outdated policies and outdated technology.  Show notes: https://defythestatusquo.com/2020/06/12/local-state-and-federal-policies-and-procedures-that-negatively-affect-small-businesses/

Takia Ross of Accessmatized joins me today as we talk about WHY women of color-owned businesses are so underfunded. Based on her observations, a lot of it stems from unconscious bias on one side and a lack of trust on the other side. I'm very happy to be able to publish this episode now, when a lot more people are paying attention.  Show notes: https://defythestatusquo.com/2020/06/11/understanding-and-funding-businesses-owned-by-women-of-color/

Takia Ross of Accessmatized explains how her social media experimentations have created more business for her during quarantine. Never ask which content will generate revenue for you. Instead as what content your audience wants, and find the answer to that question. You can't go wrong then.  Show notes: https://defythestatusquo.com/2020/06/10/marketing-during-a-pandemic/

I'm speaking with Takia Ross, of Accessmatized, to find out whether or not WOC businesses, which are already grossly underfunded, have something to worry about in the post-COVID-19 world. According to her, we still have options if we know where to look. You may have to get unconventional and learn how to pitch your business, but there are still funding sources to explore.  Show notes: https://defythestatusquo.com/2020/06/09/not-business-as-usual-accessing-capital-and-doing-business-post-covid-19/ Her book, "So You Want To Pitch": https://www.accessmatized.com/online-store/Books-c30210570

Join me, Ruthie Bowles, as Takia Ross, owner of Accessmatized, talks about being a businesswoman who happens to be in the beauty industry. As a savvy businesswoman full of energy, Takia brings fun and energy into her interview as we learn about the different arms of her business. She also begins to share a bit more about her pitch competition experience and her book "So You Want to Pitch." Show notes: https://defythestatusquo.com/2020/06/08/makeup-as-a-business-with-takia-ross/

In our final episode with Sarah Noel Block of Tiny Marketing, we talk about the future of meetings and in-person events. Sadly, she says she foresees a lot more Zoom meetings in our future. We also talk about how many webinars might as well have been recorded videos, and some of the things we've seen that make for great interactive webinars. Oh, and you're not going to want to miss what Sarah has to say about going live! Show notes: https://defythestatusquo.com/2020/06/04/online-vs-in-person-networking/ Sarah's Tiny Tech Stack: https://mailchi.mp/5514bfb0258e/techstack

If you have a small marketing budget, then you want to hear what Sarah Noel Block has to say on making your budget go as far as possible with automation. Leveraging automation in your marketing processes can actually help you bring costs down or even make money. How? Because you aren't spending time on a $25/hr task when you could be out there making $150/hr.  Show notes: https://defythestatusquo.com/2020/06/03/small-budgets-and-automation/ Designrr: http://bit.ly/2WZhiir

Sarah Noel Block, the founder of Tiny Marketing, talks to us about integrating digital marketing for the first time into your marketing strategy. If you relied strongly on events and in-person networking, you might be wondering how to generate leads now. We talk about the different platforms you can use, and Sarah's Tiny Tech Stack costs less than $200 per month! Show notes: https://defythestatusquo.com/2020/06/01/lets-go-digital/ Sarah's Tiny Tech Stack: https://mailchi.mp/5514bfb0258e/techstack

We're starting a new series today with the one-and-only Sarah Noel Block! The founder of Tiny Marketing, she either becomes your marketing team or builds one for you. Sarah is a 10+ year marketing veteran, and she has experience building marketing momentum during a recession. She also tells us what she looks for in freelancers and contractors when she's building teams.  Show notes: https://defythestatusquo.com/2020/06/01/marketing-team-curation/

I ask Nettie Owens of Sappari Solutions one of my burning questions in today's episode, "Is it possible to do all of the work and still fail?" When businesses fail, we often chalk it up to them not trying hard enough. They didn't work hard enough, so their business didn't survive. But is that always true? Nettie levels with us about failure and hustle culture.  Show notes: https://defythestatusquo.com/2020/05/29/failure-and-hustle-culture/

Join us as Nettie Owens of Sappari Solutions explains her process for being tough on accountability while still creating space for her clients to come as they are. Through a specific process for each tier of client, Nettie helps her clients do one of two things:  Blast through their goals by keeping them on track Assess new goals if there is something getting in their way Show notes: https://defythestatusquo.com/2020/05/28/tough-on-accountability-without-shaming/

In today's episode, Nettie Owens, founder of Sappari Solutions and Momentum Accountability, shares the top 3 mistakes people make when visualizing. She also shares whether or not she thinks it's possible to have the wrong vision, which is something I've been struggling with! Show notes: https://defythestatusquo.com/2020/05/27/top-3-visualization-mistakes/

Nettie Owens, founder of Sappari Solutions, says you should toss out your to-do list. Then she gets really specific about what she wants us to do instead. I'll admit, I was a little taken aback and a lot intrigued when Nettie said she wanted to tell my business audience that our to-do lists are holding us back. But after listening to her, I'm a believer! Shownotes: https://defythestatusquo.com/2020/05/26/should-you-toss-your-to-do-list?/

Join us as Nettie Owens, founder of Sappari Solutions, walks us through how she transitioned from residential organizing to business coaching. She describes what it was like being a professional residential organizer (and even being on TLC's Hoarding: Buried Alive). She describes her transition to business coaching, and her hopes for the future of her in-person events as the world deals with COVID-19.  Shownotes: https://defythestatusquo.com/2020/05/25/from-organizer-to-coach-with-nettie/

Not all of us are okay right now. And that's fine! You might have good day, but then you have a bad one right after. The episodes preceding this one, with Stefanie, do a wonderful job of helping us wade through the hip-deep pressure and stress we're all feeling right now. Even good things can be stressful.  So if you're business is booming because you provide essential products or services, that's still a boatload of stress that wasn't on you before.  If business has tanked because you rely on foot traffic or in-person events to keep revenue coming in, that's certainly stress you weren't counting on.  So today, consider this episode a space that gives you permission to not feel okay. Then head over to Stefanie's 4th episode and do the visualization exercise. 

Today we close out Stefanie Booker-Atchison's interview series with a discussion about the future of the hypnosis industry. She talks about the increased interest from the medical community and laypeople and the new research being done every day to measure the efficacy and test the applications of hypnosis! Fascinating stuff, especially considering hypnosis is finally breaking through into the mainstream.  Shownotes: https://defythestatusquo.com/2020/05/22/the-future-of-the-hypnosis-industry/ Get Stefanie's 30-minute free consultation here.  Download the 10-minute chakra meditation here. 

Join us today as Stefanie Booker-Atchison of Heartwise Holistics walks us through a short guided visualization that will help you seem bigger than your problems. Visualization is one of the top techniques you can use to let go of some of the tension you're holding. Plus, you can use it almost anywhere (not while you're driving though!)  You can also download a free 10-minute guided visualization from Stefanie here.  Shownotes: https://defythestatusquo.com/2020/05/21/give-yourself-a-break-with-visualization/

According to Stefanie Booker-Atchison of Heartwise Holistics, you don't manage stress. It's unmanageable. Stress is a part of our human experience. However, that doesn't mean that we're all destined for a state of overwhelm 24/7. She told me the key to managing the unmanageable, and it ties to our humanity. Show notes here: https://defythestatusquo.com/2020/05/20/stress-managing-the-unmanageable/

Join us as Stefanie Booker-Atchison, clinical hypnotherapist and certified life coach from Heartwise Holistics, explains how hypnosis can be used to overcome professional development challenges and achieve goals such as:  Improve peak performance  Increase sales  Reduce stress-related work injuries  Improve interdepartmental communications Shownotes are here: https://defythestatusquo.com/2020/05/19/hypnosis-for-professional-development/

Join us for Stefanie's 1st Defiant Business Podcast episode to learn a bit more about resiliency in business and the compelling statistics of work-related stress. Due to the quarantine, Stefanie has had to accelerate the timeline of moving her business online. She also shares some serious statistics related to global healthcare costs and the real cost of stress in the workplace.  Shownotes: https://defythestatusquo.com/2020/05/18/stefanies-business-self-resiliency/

Explore AR, VR, and mixed reality with Kurt Schneid.  Link to shownotes coming soon:  This is the final episode of season 3! I hope that you enjoyed this journey through the future of marketing with us!

How does social media fit into your B2B marketing strategy? Well, you're going to have to look carefully, because it's not all about LinkedIn (although you know I have a love affair with LinkedIn). B2B social media marketing needs a shake up! Link to shownotes: https://defythestatusquo.com/2020/02/26/how-does-social-media-fit-into-your-b2b-marketing-strategy/

Authority marketing helps you stand out as a thought leader in your industry. This distinction allows you to sign more clients and charge higher fees. Link to shownotes: https://defythestatusquo.com/2020/02/20/authority-marketing-signing-more-clients-by-promoting-your-expertise Link to the Expert's Authority Marketing Method Interactive Content: http://bit.ly/2V8zNmY

Why are IRL networking events becoming so popular? Our need for social connection is driving these in-person meetups. Take advantage to build your business. Link to shownotes: https://defythestatusquo.com/2020/02/24/why-are-networking-events-becoming-more-popular/

Like almost everything else, selfie videos have a time and a place. Kurt Schneid, an executive producer at Brand Ready Media, gives us some insight into the phenomenon.  Link to shownotes: https://defythestatusquo.com/2020/02/23/selfie-videos-in-b2b-with-kurt-schneid/

Is a website necessar for a business? When you consider that not having a website makes people question the legitimacy of your company, then the answer is yes! Take it a step further, and the research shows that your website could influence how capable people believe you are.  Link to shownotes: https://defythestatusquo.com/2020/02/23/is-a-website-necessary-think-of-its-purpose/

Is blogging still relevant in 2020? Well, the era of easy blogging has long since past. But we're in the era of sophisticated blogging, which means no, blogging is not dead.  Link to the shownotes: https://defythestatusquo.com/2020/02/18/is-blogging-dead/

Google is going to keep making changes, and if you want to stay on top of (or get to the top of) the SERPs, then you need to pay attention. Hint: same place Google has been trying to get to since the beginning.  Link to shownotes: https://defythestatusquo.com/2020/02/17/seo-in-2020/

In today's episode, we talk about the power of culture videos with Kurt Schneid, an executive producer at Brand Ready Media, a video marketing and production firm. A culture video works for you in a lot of ways, from speaking to customers to speaking to future employees.  The future of video marketing lies in the exploration of mixed reality technologies, and Kurt pulls in a sci-fi example I love!

Think that augmented reality is only for the B2C audience? Think again. Here are some ideas for augmented reality applications in B2B marketing and consulting firm training.  Link to the shownotes: https://defythestatusquo.com/2020/02/13/augmented-reality-for-b2b-marketing/

Audience segmentation is how we move forward with better and more effective email marketing. Start sending emails your audience loves with this tactic! Link to shownotes: https://defythestatusquo.com/2020/02/12/audience-segmentation-for-email-marketing/

We interview Kurt Schneid about all things video marketing. In today's episode, we focus on some of the negative impacts of video marketing on our society. This is part 2 of our 5 part series with Kurt.  Link to shownotes: https://defythestatusquo.com/2020/02/11/negative-impacts-of-video-marketing/

In this episode, we look at the growth of podcasting and 3 possible future trends as more companies and individuals make podcasts. Read the shownotes here: https://defythestatusquo.com/2020/02/10/podcasting-trends-whats-next/

Are you ready to leverage video marketing for your consulting firm? Kurt Scheid tells you how in this interview "Getting Started with Video Marketing!" Link to shownotes: https://defythestatusquo.com/2020/02/07/getting-started-with-video-marketing-kurt-schneid/

B2B SMS marketing is becoming a thing. But how can your consulting firm take advantage of this new marketing channel? Read this post for some fresh ideas.  Link to shownotes: https://defythestatusquo.com/2020/02/06/b2b-marketing-via-text-seriously/

Will marketing automation replace marketers? We've certain seen it replace some jobs, but will companies like DTSQ be out of work soon? Link to shownotes: https://defythestatusquo.com/2020/02/05/will-marketing-automation-replace-the-marketer/

Keep your critical business assets safe. Consider your digital security while outsourcing to agencies and freelancers. Never send creds in emails! Link to shownotes: https://defythestatusquo.com/2020/02/04/security-while-outsourcing/

Are you using the golden rule in your marketing? Why don't you try focus on your audience instead of yourself with the platinum rule?  Link to the shownotes: https://defythestatusquo.com/2020/02/03/using-the-golden-rule-in-marketing-use-this-instead/

This episode is a preview of what's to come in season 3! The blog post and video are here: https://defythestatusquo.com/2020/01/13/defiant-business-podcast-season-3/

What business are you in? What industry are you in? With all of the disruption and innovation going on in practically every industry, you can't afford not to closely examine your answer to these questions. Marketing myopia is real, and here's how it affects every business, no matter their size or industry.  Here are the shownotes and video: https://defythestatusquo.com/2019/10/01/marketing-myopia-what-business-are-you-in/

You've posted on social media about your next business event, but no one is registering. Why isn't your content working? Well you can't do it haphazardly. You need a plan. Here, I list out some recommendations for content marketing before, during, and after your event.  Here are the shownotes and video: https://defythestatusquo.com/2019/09/27/content-marketing-for-business-events/

We've all heard it before "the human attention span is only 8 seconds long." That's why you have to snag their interest with a great headline, blah, blah, blah. But what if it isn't our attention spans? What if it's something else, and it ties more directly to your content quality?  Here are the shownotes and video: https://defythestatusquo.com/2019/09/16/attention-spans-decreasing-or-something-else/

What does the French digital tax have to do with your business? Maybe nothing, but the thought process behind the decision is definitely a mental trap you need to avoid to be a healthy successful business.  Here are the show notes and video: https://defythestatusquo.com/2019/09/23/dont-make-the-french-digital-tax-mistake-in-your-biz/

Are you taking care of your secondary customers? That may not be a question you're ready to answer just yet. Who are your secondary customers, and why should you care? Those are all questions we answer in this podcast episode.  Here are the shownotes and video: https://defythestatusquo.com/2019/09/12/secondary-customers/

You don't want to miss this episode! Jennifer McGinley, CEO of JLM Strategic Communications, comes back one last time to talk to us about new media in public relations and how small businesses and start ups can DIY their public relations. We want to take this opportunity to thank Jenn for being our very first guest. She really went above and beyond and set the standard for The Defiant Business Podcast's guests!  Here are the shownotes: https://defythestatusquo.com/2019/09/05/"new-media-and-diy-pr"-with-jennifer-mcginley/

Now that I have a podcast, I've received some pretty lackluster requests to be a guest. What makes them so lackluster? What makes any marketing lackluster? This innate drive to talk about ourselves. That's not what podcast hosts want to hear from you. They want to know why their audience would be interested in you. So that's what you need to focus on.  Here are the shownotes and video: https://defythestatusquo.com/2019/09/19/podcast-guest-pitches-mistakes/

All right, we're taking another campaign Under the Microscope! Today, we're looking at Xfinity Mobile's Phone Cleanse campaign. As a relatively new mobile service provider, Xfinity Mobile needed to increase their brand awareness. They needed to get their name out there, and get people interested. And boy, did they ever! Learn more about this interesting campaign and its results.  Here are the shownotes and video: https://defythestatusquo.com/2019/09/19/xfinity-mobile-phone-cleanse-campaign/

Where have all of the great clients gone? It's a question we ask ourselves at various points in our business growth. Business naturally cycles up and down. But sometimes it's not natural. Sometimes, we've done it to ourselves. I know, that isn't what you want to hear. But it's what you need to hear. Listen up, and learn the value of marketing and selling consistently. I also give you my top tip for making sure this happens every day.  Here are the shownotes and video: https://defythestatusquo.com/2019/09/19/where-have-all-of-the-great-clients-gone/

Can you believe these marketing gaffes? Really, the most important thing is what we can learn from these marketing missteps. How do big companies make these sorts of mistakes though? I can only think of 4 really good reasons, and I share them with you in this episode.  Here are the shownotes and video: https://defythestatusquo.com/2019/09/05/marketing-mistakes-gaffes/

Public relations is all about relationships. After 12 months of working with a public relations professional, Jennifer McGinley, CEO of JLM Strategic Communications, says you should expect to see some real traction. At this point, she aims for higher profile opportunities. Learn how Jenn uses her 25 years of relationship building in PR to get the best opportunities for her clients in today's episode.  Here's the shownotes: https://defythestatusquo.com/2019/09/05/public-relations-credibility-and-relationships-jennifer-mcginley/

How are marketers deceiving consumers these days? In fact, according to this research paper, there are 6 different types of marketing deception, or stealth marketing. How stealthy is your marketing? Have you engaged in any of these types of marketing deception types? We have to make sure our marketing is ethical and honest. Great business is about building great relationships. Great relationships are built on honesty.  Here's the shownotes: https://defythestatusquo.com/2019/09/03/marketing-deception-bad-marketers-vs-the-rebellion/

I wanted to try something new on the podcast. There's a lot to be learned from past campaigns, so that's what Under the Microscope is about. Once per week, we'll take a look at a company's marketing campaign and talk about the good, the bad, and the ugly. This week, I examined IBM's Content Cantina campaign. This campaign isn't over yet, but it's already generated some amazing results! Here's the transcript and video: https://defythestatusquo.com/2019/08/30/ibms-content-cantina/

I promise, this is the last episode about your company's ideology. I couldn't really conclude it without recommending this business book to you. When you can infuse your "why" into your marketing, sales, and operations, you can create customers for life.  Here's the transcript and video: https://defythestatusquo.com/2019/08/29/simon-sinek-start-with-why/

Your ideology is made up of your business' values and purpose. But you can't create it. It's a journey of discovery. Once you've begun this journey though, you'll find business decisions easier to make. You'll prevent yourself from making poor business decisions, and you'll motivate your employees.  Here's the transcript and video: https://defythestatusquo.com/2019/08/28/company-ideology-discovery/

This is part three of my interview with Jennifer McGinley, CEO of JLM Strategic Communications. In today's episode, we talk about what you should expect to see after 6 months of working with a public relations professional. PR is a lot like content in that 6 months isn't a whole lot of time depending on your goals. However, there are micro-signs of success if you know what to look for. Jenn also explains why she starts out with local PR opportunities first, and it's to safeguard the future of your business.  Here are the shownotes: https://defythestatusquo.com/2019/08/27/6-months-with-your-pr-pro/

Goals, strategies, and tactics all change, but your purpose should stay the same. Today we're going over the second part of your company ideology, and that's your company's purpose. Why does your company exist, beyond wanting to make money? Why is this important? We'll find out.  Here is the transcript and video: https://defythestatusquo.com/2019/08/26/defining-your-company-ideology-purpose/

Your company's core ideology is your business' identity. Strip away the business goals, strategies, methodologies, and more, and this is what's left. Your ideology is made up of your core values and purpose. Today, we're going over values and how you can develop them for your company.  Here is the transcript and video: https://defythestatusquo.com/2019/08/23/defining-company-ideology-values/

Credibility is often underestimated. But it can help you start conversations on a positive note. Credibility helps dispel some of our natural distrust when we deal with new business partners. Your company's credibility can open doors for you. But if your credibility isn't quite there yet, there are ways to borrow on the credibility of others. Make sure you deliver though! Here is the transcript and show notes: https://defythestatusquo.com/2019/08/22/building-company-credibility/

It's critical to understand how your service offerings can impact your potential clients. You need to speak to your client and understand what's in it for them. That's what people care about. They may know they need your services, but maybe they don't understand how much. Maybe it's not a hardcore need, but once they understand the business value, it becomes a need.  Here is the transcript and video: https://defythestatusquo.com/2019/08/21/knowing-your-offerings-business-value/

How do you start working with a PR professional? We're continuing on with Jennifer McGinley's, CEO of JLM Strategic Communications, interview. In today's episode, she tells us what to expect when you first start working with a PR professional. As you'll hear from her, a lot of trust is involved. Jenn seems to thrive in that place where opportunity meets preparedness.  Here is the transcript: https://defythestatusquo.com/2019/08/20/working-with-a-pr-professional-jennifer-mcginley/

Many people start with the content before establishing the value, but this ain't the chicken and the egg. One of them definitely comes first if you want to create high-value content that generates serious ROI for your company. Learn how to set clear expectations based off of business objectives to ensure no content efforts are wasted.  Here are the shownotes and video: https://defythestatusquo.com/2019/08/19/value-of-content/

If you're a service or consulting firm, you're going to get more no's than yes's. So that's not really the problem. The problem is how long it takes you to get to that no. Instead of taking the expressway, you're meandering through the hills, unnecessarily extending your sales process. Learn what you need to do instead.  Here's the transcript and video: https://defythestatusquo.com/2019/08/16/stop-wasting-so-much-time-to-get-no/

Content marketing doesn't seem like a big deal until you trip down the rabbit hole of keyword research or try to tie your content to business objectives. Once you do, you'll find that employees are more likely to abandon the project and never look back.  Don't let your company's blog be one of those website fixtures that never gets dusted off. Learn why you outsourcing your content to a trusted partner may bring you the success you were looking for.  Here is the transcript and video: https://defythestatusquo.com/2019/08/15/outsource-content-for-better-business-performance/

Sometimes, you'll feel inspired and all of the content ideas will come to you. Other times, you can't think of a single thing to write about or make a video out of. Where can you find content ideas when you feel like this? Let me tell you about my favorite content ideas when my creativity has run a bit dry.  Here is the transcript and video: https://defythestatusquo.com/2019/08/14/find-content-ideas/

For Season 2's premiere, I had the honor of interviewing the wonderful Jennifer McGinley, CEO of JLM Strategic Communications and PR Professional. She went over what PR actually is, so you really want to listen to this episode. Once you're done, you won't have to keep that vague notion of PR in your mind any longer!  Here is the transcript: https://defythestatusquo.com/2019/08/13/public-relations-with-jennifer-mcginley/

Interested in how to actually appeal to event sponsors? It begins with understanding what value you can provide to the sponsor, from marketing the event to the actual execution. What can you offer the sponsor in exchange for their financial or resource support? Turns out, you can offer plenty they would be interested in.  This is the final episode for Season 1 of The Defiant Business Podcast, how crazy is that? We're taking a one week break, but you'll be so excited when we come back! We're featuring Jennifer McGinley, CEO of JLM Strategic Communications. She has amazing experience, which led her to share amazing insights and advice! Here is the video and show notes for this episode: https://defythestatusquo.com/2019/07/29/appealing-to-event-sponsors

Concluding the series we started yesterday, User Generated Content is an incredibly valuable resource that you should incorporate into your strategy. In today's episode, we go over the difference between reviews and endorsements, and different ways you can use UGC in your content marketing strategy.  Here is the transcript and video: https://defythestatusquo.com/2019/07/26/user-generated-content-marketing

What is user generated content (UGC)? User generated content comes as text, photo, or video content from your clients or customers. The kind you should get excited about is positive, since you can use it in your marketing. Over 2/3 of consumers trust UGC more than branded company content. But you can't control UGC, so you just have to keep your ear to the ground.  This is a two part series, so be sure to tune into tomorrow's episode as well! Here is the transcript for today's episode: https://defythestatusquo.com/2019/07/25/what-is-user-generated-content

I know, it sounds like a nice problem to have. But growing too fast can put a strain on your personnel and infrastructure. This is true whether you have a product-based or service-based business. Here's what you need to do in order to guard against this business-crippling possibility.  Here are the transcript and video: https://defythestatusquo.com/2019/07/24/business-grow-too-fast

I figured out early on in my business growth that hourly fees are not my friend. Hourly rates tie your services to your hours, something that can be itemized. But your value goes well beyond just those hours.  This is why you have to get away from charging hourly. Recently, I came to understand that hourly fees aren't just bad for you. They place you and your client at odds.  Here is the podcast transcript and video: https://defythestatusquo.com/2019/07/23/hourly-fees-bad/

When we use the term "outsourcing", people typically only think of one kind. There are in fact two (at least)!  In today's podcast episode, we're going to go over the two types of outsourcing, and why one is so much more expensive than the other. AND... why you need both to help run your business.  Here's the video and podcast transcript: https://defythestatusquo.com/2019/07/22/types-of-outsourcing/