The Master Your Business Podcast

Soft skills are so crucial in today's digital age of business. Without the necessary skills, your company's reputation could take a hit. It's vital to recognise the gaps in your team's abilities and give them the training they need to improve. Warren Buffett was spot on when he said it takes 20 years to build a reputation and only five minutes to ruin it.

Yikes!

Complaints can be a real pain in the……. business.

You're probably familiar with lean methodology - it's all about being efficient, cutting waste, and getting the most out of your resources. But did you know that there are two crucial elements missing from lean project management principles?

Automating things that are not working will save you time but cause problems in the long run. As a small business owner or solopreneur, you know how important it is to provide a great customer experience. After all, happy customers are the lifeblood of your business. In today's fast-paced digital world, automating certain business processes has become the norm, providing time and cost savings while enhancing customer experiences. 

Testimonials can work wonders for your business. They're like the glowing badge of honour that separates you from the pack, but how do you get them without sounding pushy or desperate? Well, read on because I've got you covered with eight practical tips to help you score stellar customer testimonials.

Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode:

How are some people always in the media? Or on other people's podcasts or in the newspaper or tv or radio or in all the places?!

In episode 18 of The Master Your Business Podcast, the self-proclaimed queen of Thought Leadership Publicity Claire Mason is here. We explore the importance of publicity and how it can help you feature your business in publications and podcasts to increase your revenue.

Claire works with CEOs, founders, and business professionals to translate their vision into globally recognised thought leadership so they can establish credibility and expertise in the market, reach new audiences, and build a momentum of professional opportunities. Who wouldn’t benefit from that?!

Crafting content that stands out and captures your audience's attention in the sea of digital distractions is no small feat. Don't fret just yet! In this episode of the Master Your Business Podcast, I’m spilling the secrets to captivating your audience.

We've all been there, trying to make our social media presence shine, only to feel like we're screaming into the void. If you're someone who spends countless hours trying to make your social media presence shine, and you're feeling like you're not getting any traction, do not fret! 

Listen to Episode 15 of The Master Your Business Podcast to build a strong social media presence that will benefit your business in the long term. With time, effort, and patience, you can turn your social media silence into a symphony of success. Enhance your listening experience with our detailed show notes, featuring bonus resources such as access to Deirdre's Marketing Bundle, additional insights and takeaways from this episode:

On episode 14 of The Master Your Business Podcast, we welcome talented brand photographer Eva Blake to discuss the power of storytelling through personal brand photography. Eva shares her expertise in creating authentic and emotionally compelling images that increase brand recognition and trust. 

With her marketing background, Eva provides valuable tips on creating a consistent and coherent brand image across all platforms. Whether you're an aspiring photographer or a business owner looking to improve your brand image, don't miss out on Eva's top tricks and techniques for creating fresh and eye-catching images that perfectly reflect your brand's unique voice and values. 

Tune in now to learn more about the power of business storytelling through photography!

I am excited to have Clare Muscutt, a seasoned business coach, author, and speaker with over 20 years of experience in leadership roles, as our guest in episode 12. She's also the founder of women in CX, an all-female startup team that created the first online community for women in customer experience.

As a business owner focused on success, you're already aware of the intense competition in your field and the need to distinguish yourself from the rest. The solution lies in brand positioning. Brand positioning involves differentiating your products, services, and programs in the eyes of your ideal clients. When you do this you’ll gain a competitive edge that enables your business to thrive in any market. Listen now to explore six effective ways you can use brand positioning to create a competitive advantage.

In this episode, we delve deep into all things branding! The importance of a brand strategy, brand identity, your audience and much more with Stephen Houraghan. Stephen is a brand strategist, consultant, the CEO and Founder of Brand Master Academy and the host of The Brand Master Podcast. 

Stephen has helped tens of thousands of students and followers to transform their businesses and multiply their revenues by leveraging the brand strategy systems, processes, and tools he provides through his teaching and programs.

People don’t just buy from brands just because they have the best programmes products or services. They buy from brands that they can see value in, that simply give them what they need and that are easy to do business with. Not having a defined brand strategy can lead to many businesses wasting a substantial amount of money on marketing as they're unable to communicate their purpose effectively. But a successful brand strategy will lead to your current and potential customers having a positive perception of your brand, employees, products and services. 

Episode 5 covers how to stand out and increase your market share.

In today's episode of the Master Your Business Podcast, the mighty Lisa Fox (who is in the business of confidence coaching) shares her tips on how you can become your best self in order to succeed in both business and life. Lisa helps ambitious women be, do and have everything they want…without any guilt!

This episode has a feel-good factor and that boost of motivation you may need after listening. It will teach you that confidence is more important than competence in order to succeed. And there is no one better to tell us how than Lisa, who built a 6 figure business in 18 months. Listen now to find out what she believes are the 3 main values she lived by in order to achieve her success.

There is a lot of talk lately about how important it is to cater to a particular niche within your industry. What if I told you that by doing this, you will have significantly more insights into the opportunities to understand the strengths and weaknesses of that particular sector, leading to more success and income for your business?

When people are looking for a specific solution to their problem, or when they're seeking a specific industry expert to help them get from where they are now to where they want to get to their ultimate vision of success.

In this episode of The Master Your Business Podcast, I am talking to you about what niching is, why you need to do it and how to dominate your niche.

Does word of mouth increase sales? How do loyal customers create business longevity? Is the customer really always right?

Melissa Moore, otherwise known as The Retail Advisor, shares her knowledge on all of the above and more on episode 2 of the Master Your Business Podcast.

Lisa launched ‘The Retail Advisor’ consultancy to empower retailers to reach their potential through sales growth, process implementation and excellence in customer experience while ensuring that the customer is at the heart of everything retail stores do.

As a business owner, your success is not an accident, it takes hard work, dedication and the right strategies to get your business off the ground and keep it running. Only entrepreneurs will spend 80 hours working for themselves before they'll spend 40 hours working for someone else.

But In order to achieve this success, one of the most important strategies goes beyond your hard work and dedication. And that is customer experience. In my opinion, creating a successful business hinges on two elements, customer experience and brand strategy. In this episode, we explore what these two elements can do for your business.