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AIGA Design Podcasts

AIGA Design Podcasts

By AIGA, the professional association for design

The official podcast feed of AIGA, the oldest and largest professional association for design in the United States
We explore various facets of the design discipline, profession, and industry to help our listeners learn about the past and present and prepare for the future.
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Rinat Sherzer on Biomimicry and Gender in Design

AIGA Design PodcastsMar 09, 2020

00:00
39:12
From the Archives: Matt Groening at the 2002 AIGA Design Conference

From the Archives: Matt Groening at the 2002 AIGA Design Conference

In this episode, we present a clip of Matt Groening, creator of The Simpsons and Futurama, speaking at the 2002 AIGA Design Conference in Washington DC. This footage has not been seen or heard publicly for over 20 years. Groening shares a story he had never told before, explains why he values design conferences, gives advice to fellow illustrators, reveals the namesake of Homer Simpson, and divulges some of the things the Fox Network censored from his shows.

Watch the video version of this podcast on Vimeo: https://vimeo.com/814432149/f56404d0b2

Connect in person with your design community at the 2023 AIGA Design Conference, October 12-14 in New York City. Prepare to get inspired and re-energized while learning in community from designers at the cutting edge of today's hot topics. https://www.aiga.org/design/aiga-design-conference


Apr 04, 202313:26
Rodrigo Canales and Michael Bierut on Business Perspectives for Creative Leaders
Feb 15, 202308:31
Hugh Dubberly on design as finding balance in systems and why problem solving is not enough
Feb 09, 202306:22
The Black Experience in Design: Identity, Expression & Reflection with Anne H. Berry, Jennifer Rittner, and Kelly Walters (RECORDED LIVE in Seattle at the AIGA Design Conference)

The Black Experience in Design: Identity, Expression & Reflection with Anne H. Berry, Jennifer Rittner, and Kelly Walters (RECORDED LIVE in Seattle at the AIGA Design Conference)

The Black Experience in Design: Identity, Expression & Reflection spotlights teaching practices, research, stories, and conversations from a Black/African diasporic lens. 

Lee-Sean Huang, AIGA's director of design content and learning interviews editors Anne H. Berry, Jennifer Rittner, and Kelly Walters about the purpose, people, and processes behind the book. This episode was recorded live at the AIGA Design Conference in Seattle in October 2022.

Fast Company recently named The Black Experience in Design one of the best design books of 2022.




Dec 05, 202237:52
FEED SWAP - Did I Do That? - The Surreal World with Lee-Sean Huang
Nov 28, 202254:11
FEED SWAP - The Futures Archive S02E10: Automatic Door

FEED SWAP - The Futures Archive S02E10: Automatic Door

AIGA has just wrapped our season of Design Adjacent. In the meantime, we will be posting some bonus materials to our feed while we figure out the future format of our shows. Our first feed swap is with The Futures Archive. 

The Futures Archive is a podcast from Design Observer that looks at the history of human-centered design with a critical eye to its future. You can subscribe on Apple podcasts, or your favorite podcatcher

On this episode, host Lee Moreau and co-host Sloan Leo discuss the automatic door, and how we can design thresholds of all kinds to be inviting to all people with additional insights from Laurent StalderBess WilliamsonWendy Ju, and David Gissen
You can view a complete transcript and find more information about this episode here.

Nov 07, 202241:29
Design Adjacent with Shauna Carey, Chief Executive Officer, IDEO.org on gratitude, social impact, finding the best solutions, challenges, curving paths, and small steps to the future

Design Adjacent with Shauna Carey, Chief Executive Officer, IDEO.org on gratitude, social impact, finding the best solutions, challenges, curving paths, and small steps to the future

Shauna Carey currently serves as Chief Executive Officer, leveraging her deep expertise in both design and social impact to oversee the strategy and vision for IDEO.org. Previously, in her role as Executive Design Director & Chief Communications Officer, Shauna worked alongside design teams and communities to surface insights to unlock new possibilities, create narratives that inspire action, and share stories about the impact of design. Over the past nine years at IDEO.org, Shauna has worked on projects and programs focused on advancing health equity, criminal justice reform, refugee rights, gender equality, and climate resilience. She also previously served as Managing Director and co-lead of our New York studio.

Prior to joining IDEO.org, Shauna worked to expand access to quality education and health care at organizations like Room to Read and the San Francisco AIDS Foundation. She also helped launch and grow a number of mission-driven startups in Europe and the San Francisco Bay Area. A social scientist at heart, Shauna holds a bachelor’s degree in Linguistics from the University of California, Santa Cruz. Outside of work, she’s happiest barefoot on a beach somewhere or at home in Brooklyn, where she can usually be found wandering around with a strong cup of coffee in hand.

About AIGA Design Adjacent

AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.

About Bennie F. Johnson

Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

Oct 25, 202225:19
Design Adjacent with Rebecca Tegtmeyer and Marty Maxwell Lane on collaboration, importance of seeing people in person, shared values and goals, and working through challenges

Design Adjacent with Rebecca Tegtmeyer and Marty Maxwell Lane on collaboration, importance of seeing people in person, shared values and goals, and working through challenges

Our guests are authors of the book, “Collaboration in Design Education: Case Studies & Teaching Methodologies” which you can learn more about here: https://collabdesigned.com/.

Rebecca Tegtmeyer is a graphic design educator and practitioner. Through her active research, writing, making, and teaching agenda she investigates the role of a designer and the creative process through a variety of forms – from static to dynamic, time-based to print. Working both individually and collaboratively, she approaches design as a catalyst in facilitating systems that challenge and inspire – further extending the capabilities and responsibilities of a designer in today’s complex world. Current collaborative research projects focus on prioritizing the student experience and strengthening the values of design education. She is also examining the role of hand sewing in designing data visualizations that bring awareness to the economic inequities of motherhood.

Currently, Rebecca is an Associate Professor and the Associate Chairperson in the Department of Art, Art History, and Design at Michigan State University. She teaches undergraduates and graduates in the areas of interaction design, motion design, typography, user experience, and branding design. She is an active contributor to both the BFA in Graphic Design and the BA in Experience Architecture degree programs.

Marty Maxwell Lane is a graphic design educator, maker, researcher, and writer. Her research focuses on design that facilitates learning and empowerment through investigations pertaining to design pedagogy, collaboration, and participatory design. Her active role in the design community has led her to present at competitive conferences in Cyprus, Berlin, London, Rome, Toronto, and the United States. Marty served as a regular contributor to the design magazine Parse (subsidiary of How magazine) and several other academic journals, magazines, and books such as Failing Forward and Type Rules! The Designer’s Guide to Professional Typography. As a long-time AIGA member, Marty has served on numerous boards, including as Director of Education for the Kansas City Chapter, Co-chair of the national AIGA Design Educators Steering Committee, and AIGA National Board Member. She is currently an advisor for the Northwest Arkansas Chapter.

Marty is currently an Associate Professor of Graphic Design in the School of Art at the University of Arkansas, where she also serves as the Director of the School. She specializes in human-centered design, design pedagogy, and leadership.

About AIGA Design Adjacent

AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.

About Bennie F. Johnson

Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

Oct 20, 202233:10
Design Adjacent with Zachary Kaiser, Associate Professor of Graphic Design and Experience Architecture at Michigan State University on design and technology, privacy, and writing

Design Adjacent with Zachary Kaiser, Associate Professor of Graphic Design and Experience Architecture at Michigan State University on design and technology, privacy, and writing

Zachary Kaiser is Associate Professor of Graphic Design and Experience Architecture at Michigan State University, USA. His research and creative practice examine the politics of technology and the role of design in shaping the parameters of individual, social, and political possibility. His work has been featured in national and international exhibitions, and his writing, on topics ranging from the future of the arts in higher education to dream-reading technologies, appears in both scholarly and popular publications.

About AIGA Design Adjacent

AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.

About Bennie F. Johnson

Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

Oct 18, 202236:32
 Design Adjacent with Camille Finan, Host and Producer of Remodel Your Life Podcast on false assumptions, finding allies in your space, over meeting expectations, and internalizing functionality

Design Adjacent with Camille Finan, Host and Producer of Remodel Your Life Podcast on false assumptions, finding allies in your space, over meeting expectations, and internalizing functionality

For more than 25 years, Camille Finan has been building kitchens and helping women create something beautiful. She started her journey in a rather unexpected way though. She was a business development consultant and taught marketing to graduate students in California, and while she loved helping people start and grow small businesses, she didn’t feel she had the chance to be very creative with her hands. She shut down her business and went back to the basics. She dug ditches and hung drywall in the beginning but slowly over time, she realized she really loved carpentry and joined the carpenters union. That led her down a path of exploring different kinds of carpentry, eventually falling in love with kitchens.

About AIGA Design Adjacent

AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.

About Bennie F. Johnson

Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

Oct 13, 202244:02
Design Adjacent with Paul Taylor, Chief Creative Officer and Founding Partner, BrandOpus on cracked eggs and iconic brands

Design Adjacent with Paul Taylor, Chief Creative Officer and Founding Partner, BrandOpus on cracked eggs and iconic brands

Paul Taylor is the Chief Creative Officer and Founding Partner at global branding agency BrandOpus. Founded in 2007, BrandOpus creates meaningful and connected brand experience for some of the world's most revered brands. Fusing wisdom with wonderment, his role today is to lead all creative output across the London, New York, Chicago and Melbourne studios. Paul has served brand experience for a wide portfolio of brands including Nestlé, Kraft Heinz, McCain, Britvic and First Direct. His work has been recognized by the likes of D&AD, The Design Business Association, Pentawards and The Drum.

About AIGA Design Adjacent

AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.

About Bennie F. Johnson

Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

Oct 11, 202237:15
Design Adjacent with Chris Hervochon, Better Way CPA, virtual CFO for marketing and creative agencies and nonprofit organizations

Design Adjacent with Chris Hervochon, Better Way CPA, virtual CFO for marketing and creative agencies and nonprofit organizations

On this episode of AIGA Design Adjacent…Moving from hobby to work, taking advantage of the experts in your corner, value of a business coach, investing in yourself, making data work for you, and being helpful with Chris Hervochon, Better Way CPA, Virtual CFO for marketing and creative agencies and nonprofit organizations

Chris Hervochon, CPA, CVA is the sole proprietor of his CPA firm. Chris Hervochon provides outsourced accounting and tax preparation for small businesses and individuals. Before starting his own CPA firm, Chris spent ten years between forensic accounting and corporate accounting and finance. He has been featured in publications such as the Journal of Accountancy, Accounting Today, AMEX Open Forum, Parakeeto Podcast, The Agency Management Institute Podcast and the Digital Marketing Agency Builders Podcast for his industry knowledge and accounting expertise.

Chris' passion for the accounting and finance industry is evident by a number of extra-curricular programs. He volunteers as a committee member of the AICPA Young Member Leadership Committee, and lead of the Retention Task Force.  Chris is a member of the Business & Industry and Government Affairs Committees, as well as the CPE Facility Task Force of the South Carolina Association of CPAs.

About AIGA Design Adjacent

AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.

About Bennie F. Johnson

Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

Oct 06, 202236:22
Design Adjacent with AIGA Medalist Archie Boston on design spirituality, art, culture, and industry, learning for the sake of knowledge, capturing history, and helping others through design

Design Adjacent with AIGA Medalist Archie Boston on design spirituality, art, culture, and industry, learning for the sake of knowledge, capturing history, and helping others through design

Archie is a nationally known art director, designer, author, business owner, and educator. He was chair of the Graphic Design Program at California State University Long Beach for 12 terms and was named Outstanding Professor of the Year in 2004. He has also operated his design-consulting firm, Archie Boston Graphic Design, since 1972. He was the first African American recipient of the prestigious AIGA Fellows Award from the Los Angeles Chapter of AIGA in 2007. The Fellows Award recognizes individuals who have made a significant contribution to raise the standards of excellence in practice and conduct within their local or regional design community. In 2021, he was the recipient of the AIGA Medal for expanding voice—he was recognized for his longstanding commitment to his students as an educator, mentor, and profound influence on the community of Los Angeles, as well as his bold, funny, polemical designs from a lifetime body of work.

Archie and his brother, David, are the creative force that created the 2016 documentary, Black Pioneers of the Sunshine City, which has been shown on WEDU in the Central Florida area during Black History Month, since 2017. He was also interviewed and his posters were featured in the documentary, The Real Mad Men of Advertising of the 1960’s, which was donated to The Smithsonian Museum in 2018.

As one of the few African-American graphic designers in California, he impacted generations of designers as an educator, writer, and designer.

About AIGA Design Adjacent

AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.

About Bennie F. Johnson

Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

Oct 04, 202240:36
Fireside Chat with Robin Petravic, Co-owner and Managing Director of Heath Ceramics

Fireside Chat with Robin Petravic, Co-owner and Managing Director of Heath Ceramics

AIGA Executive Director Bennie F. Johnson talks with today's leaders in design, business, and technology, focused around the topics of leadership growth, the future of work, and creating a culture of design. Join us in welcoming Robin Petravic, Co-owner and Managing Director of Heath Ceramics.

Heath Ceramics is the 2022 AIGA Corporate Leadership Awardee. Founded in 1948 in Sausalito, California, is an American maker of goods for the home. The company is best known for its handcrafted tableware and architectural tile in distinctive glazes. Led by husband and wife, Robin Petravic and Catherine Bailey, who are shaping the relationship we have to things we own, and the way we come to own them.

Sep 22, 202244:44
Design Adjacent with Llisa Demetrios, Chief Curator, Eames Institute on infinite curiosity, chain reactions, design as a method of action, addressing needs, creating connections, and sustainability

Design Adjacent with Llisa Demetrios, Chief Curator, Eames Institute on infinite curiosity, chain reactions, design as a method of action, addressing needs, creating connections, and sustainability

Sep 20, 202237:12
Fireside Chat with Rick Griffith

Fireside Chat with Rick Griffith

AIGA Executive Director Bennie F. Johnson talks with today's leaders in design, business, and technology, focused around the topics of leadership growth, the future of work, and creating a culture of design. Join us in welcoming Rick Griffith, the 2022 AIGA Design Conference Chair, who will share his vision and the theme for this year’s upcoming conference in October taking place in Seattle, WA.

Rick Griffith has been a full-time designer, occasional writer, teacher, activist and printer, who produces, collects and loves artifacts (often made of paper) that are sometimes qualified to be discussed as art. He also participates in a studio called MATTER, and every Saturday he works in the shop at MATTER; these are both enterprises and collaborations with his Partner Debra Johnson.

Sep 13, 202252:59
Design Adjacent with Elise Schuster, Co-Founder and Executive Director, okayso on being a problem solver, standing the gap, creating safe spaces, and building a human first organization.

Design Adjacent with Elise Schuster, Co-Founder and Executive Director, okayso on being a problem solver, standing the gap, creating safe spaces, and building a human first organization.

Elise Schuster is a sexuality educator with 15 years of experience in youth development and pleasure-based sex education. Elise has a masters in public health from Columbia University with a specialization in sexuality and health. Elise began their work in public health at Physicians for Reproductive Health, training doctors to provide adolescent-friendly reproductive health care. They also spent many years teaching workshops at Babeland and having thousands of one-on-one educational pleasure-based sexual health conversations.

After their MPH, Elise spent almost a decade at a premiere NYC youth development center serving over 11,000 marginalized young people every year. Elise had several roles here including running intake and assessment for over 30 new young people every day, overseeing capacity building work, managing 30 student volunteers, starting a professional training institute, and a youth council, and overseeing a $6.5 million wraparound services grant with twelve subgrantee partners.

Elise also serves as a trainer on LGBTQ+ competency issues and regularly facilitates workshops for healthcare professionals, educators, artists, corporations, and more.

About AIGA Design Adjacent

AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.

About Bennie F. Johnson

Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

Sep 06, 202242:21
Design Adjacent with Margot Bloomstein, Author, Principal of Appropriate, Inc. on interpersonal relationships, leading with the human side, what a company can do to demonstrate trust

Design Adjacent with Margot Bloomstein, Author, Principal of Appropriate, Inc. on interpersonal relationships, leading with the human side, what a company can do to demonstrate trust

Margot Bloomstein is one of the most prominent voices in the content strategy industry. She is the  author of Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap and Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project and the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. As a speaker and strategic adviser, she has worked with marketing teams in a range of organizations over the past two decades. The creator of BrandSort, she developed the popular message architecture-driven approach to content strategy. Margot teaches in the content strategy graduate program at FH Joanneum University in Graz,  Austria, and lectures around the world about brand-driven content strategy and designing for trust.

About AIGA Design Adjacent

AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.

About Bennie F. Johnson

Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

Aug 23, 202236:50
Design Adjacent with Meg Mothershed, Strategy Guru and Wordsmith, Mothershed Design Co. on being an entrepreneur, what it means to be chief champion for yourself, work life balance and more

Design Adjacent with Meg Mothershed, Strategy Guru and Wordsmith, Mothershed Design Co. on being an entrepreneur, what it means to be chief champion for yourself, work life balance and more

Aug 09, 202228:20
Design Adjacent with Diana Barnes, Chief Brand Officer and Creative Director at Munchkin on unleashing storytelling in branding, human connectivity, and being the change you want to see in the world

Design Adjacent with Diana Barnes, Chief Brand Officer and Creative Director at Munchkin on unleashing storytelling in branding, human connectivity, and being the change you want to see in the world

Diana Barnes (DB)  is the Chief Brand Officer and Creative Director at Munchkin. Under her leadership, Munchkin’s Brand Design team has won over 80 top international design awards for 360 designs, the highly coveted Red Dot Award among the latest. A passionate advocate for trees, animals, and the environment, she created and leads all Munchkin CSR initiatives such as partnerships with The Whale Sanctuary Project, Trees for the Future and IFAW (The International Fund for Animal Welfare) and Radiant Colors. Before joining Munchkin, she served as the Global Director of Brand Design for Dell, Inc. In this key role, she led global teams in Austin, India, and Asia. Prior to this, her career actually began in music and entertainment, holding executive creative positions at Sony and EMI, as well as several global ad agencies.

About AIGA Design Adjacent

AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.

About Bennie F. Johnson

Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

Jul 26, 202234:24
Fireside Chat with Art Chantry

Fireside Chat with Art Chantry

Fireside Chat with design leader and 2017 AIGA Medalist Art Chantry and AIGA Executive Director Bennie F. Johnson. They discuss best practices and learnings from their career in representing yourself in your work and approaching graphic design as a language we all speak.

This episode was originally livestreamed as part of the third annual AIGA Portfolio Festival in July 2022. 

Jul 20, 202252:12
Design Future Live with Beat Baudenbacher

Design Future Live with Beat Baudenbacher

This episode is a recording of a livestream on 7/12/2022 with Lee-Sean Huang, AIGA's Director of Design Content and Learning and Beat Kaspar Badenbacher, Chief Creative Officer of loyalkaspar and author of the upcoming book, Somewhere Yes: The Search for Belonging in a World Shaped by Branding.

Beat is known for designing the brand identities for Peacock, Paramount+, MTV, ESPN, Comedy Central, and many more over the entertainment and media space. The book is about how the tools of branding, which naturally bring people together, have been weaponized by our culture around ideals and causes that have put us on a dystopian trajectory... and they may be the same tools to help us recover from that trajectory. The book also isn’t walls of text either, or a dissertation on branding, it’s a visual exploration, blanketed with illustrations, photography, symbols, and design—inspired by the graphic sensibilities of Marshall McLuhan (The Medium is the Massage) and Paul Arden (It's Not How Good You Are, It's How Good You Want to Be).

Jul 15, 202230:30
Design Adjacent with Dave Garrett, Chief Strategy & Growth Officer at PMI on articulating a vision, co-developing solutions, changing methodology, and having impact

Design Adjacent with Dave Garrett, Chief Strategy & Growth Officer at PMI on articulating a vision, co-developing solutions, changing methodology, and having impact

Dave Garrett, Chief Strategy & Growth Officer, drives PMI’s growth strategy by working across the organization to define, test, and deliver solutions that enable individuals and organizations to create impact and propel change. Dave was the co-founder, President and CEO of ProjectManagement.com (formerly Gantthead.com), an online community for project professionals, established in 2000 and acquired by PMI in 2014. Since joining PMI, he has held several leadership roles, including dual role as Director of Digital Presence and CEO of ProjectManagement.com. Dave’s passion for project management led him to serve in multiple volunteer positions for PMI prior to becoming employed by the organization. Earlier in Dave’s career, he also created Project Pain Reliever, a just-in-time handbook for managing projects and has published and bylined dozens of articles related to project management, technology trends, and more.

About AIGA Design Adjacent

AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.

About Bennie F. Johnson

Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

Jul 12, 202233:10
Design Adjacent with Ritesh Gupta, Founder of the Useful School on re-visioning design education, radical changes, impact of design, and finding a coach

Design Adjacent with Ritesh Gupta, Founder of the Useful School on re-visioning design education, radical changes, impact of design, and finding a coach

Ritesh Gupta is the founder of Useful School, the world’s first pay-what-you-can online design school for people of color. He specializes in product design, product management, branding, typography, and growth analytics. Ritesh has collaborated or worked for companies including Wieden+Kennedy, Mother Design, 2 Shark Tank companies, Sagmeister & Walsh, R/GA and Cooper Hewitt. His work has been featured in Adweek, AIGA Eye on Design, It’s Nice That, Wallpaper, Print Mag, Brand New, The Dieline, and more. He is also a volunteer for Where Are The Black Designers?.

About AIGA Design Adjacent

AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.

About Bennie F. Johnson

Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

Jun 28, 202238:45
Design Adjacent with Lisa Sasaki, Interim Director of the Smithsonian American Women’s History Museum on field trips, creating connections between people and objects, and museums without walls

Design Adjacent with Lisa Sasaki, Interim Director of the Smithsonian American Women’s History Museum on field trips, creating connections between people and objects, and museums without walls

Lisa Sasaki is currently the interim director of the Smithsonian American Women’s History Museum. The new museum was established by Congress in late 2020 as part of the Smithsonian. Lisa was appointed interim director in March 2021and before joining the Smithsonian, she was the director of the Audience and Civic Engagement Center at the Oakland Museum of California. Lisa was the director of program development at the Japanese American National Museum (JANM) in Los Angeles from 2003 until 2012, where she directed major institutional projects. During her tenure at JANM, she supervised the museum’s curatorial, public programs, web, education and collections departments and managed and led the strategic planning for programs, exhibitions, audience development and fundraising.

About AIGA Design Adjacent

AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.

About Bennie F. Johnson

Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

Jun 14, 202236:53
Design Adjacent with Regina Bain on preserving a legacy, musical storytelling, clown class, and what it means to listen and respond

Design Adjacent with Regina Bain on preserving a legacy, musical storytelling, clown class, and what it means to listen and respond

Regina Bain is the Executive Director of the Louis Armstrong House Museum (LAHM). She is an artist, leader, facilitator and program designer with over 16 years of experience building non-profit capacity for organizational growth. Before joining LAHM, she served as Associate Vice President of the Posse Foundation. Posse is a national leadership and college access program which helps to send teams of students or “Posses” to top colleges and universities. Regina is committed to social justice. She facilitates and trains others to facilitate conversations on social identity, leadership and group dynamics. She is currently the co-chair of Culture @3’s anti-racism subcommittee. She serves on the national advisory council of Urban Bush Women (UBW). UBW is a dance company that galvanizes artists, activists and audiences through performances, artist development and community involvement. She produces The Drama Podcast, leads the Yale Black Alumni Association and serves on the Yale Board of Governors.

About AIGA Design Adjacent

AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.

About Bennie F. Johnson

Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

May 31, 202234:15
Fireside Chat with Bennie F. Johnson and Lynda Decker, Creative Director at Decker Design
May 19, 202242:16
Design Adjacent with Catherine Clark, Founder and Paul McDowall on changing spaces, designing around people, and not being perfect

Design Adjacent with Catherine Clark, Founder and Paul McDowall on changing spaces, designing around people, and not being perfect

In 2001, Catherine and Paul joined forces to create an original agency concept, built around the idea that true collaborative thinking and different perspectives can solve brand challenges holistically—and better. Together, with their talented team of brand architects, they partner with some of the world’s most forward-looking brands. Their strategic and creative guidance has helped brands better our world by tackling the important topics such as sustainability, health and wellness, and empowerment head on.

Catherine sets the vision for the business and shapes the strategic direction for the work. Growing up in Paris as a child of parents who worked for the United Nations, she was brought up in an international community, steeped in colorful stories, beliefs, and values. That ultimately fueled her passion for entrepreneurship and the potential she sees in people and businesses to make our world better.

Paul is the creative force behind the business. He grew up in Liverpool, UK, a hotbed of creativity with many musicians, writers and artists. His surroundings shaped his perspective and created a deep-seated curiosity to create, make and explore the potential in things. His guidance inspires new ideas and unlocks new ways of thinking.

About AIGA Design Adjacent

AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.

About Bennie F. Johnson

Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

May 17, 202247:15
Fireside Chat with Bennie F. Johnson and Michael Bierut, Partner at Pentagram
May 13, 202250:44
Fireside Chat with Bennie F. Johnson and Katrina Alcorn, General Manager, Design at IBM
May 05, 202246:60
Design Adjacent with Bret Recor on shifting the agency model, being a true partner, and environmental impact

Design Adjacent with Bret Recor on shifting the agency model, being a true partner, and environmental impact

Bret is an industrial designer, entrepreneur, and investor. He is the founder and director of the award-winning design studio, Box Clever, which is renowned for creating physical products and experiences that delight consumers and build category-leading brands. The studio is responsible for designing best-selling products including Away luggage, Caraway cookware, and July air conditioners.

The San Francisco-based design practice operates at the intersection of industrial design, brand strategy, and investment. Bret’s expertise lies in balancing creative vision with real-world experience and engineering prowess. He understands the nuances of taking an idea from concept to market. Specializing in consumer products, and with focus on the creation of

physical experiences that enhance human relationships, Box Clever operates under the belief

that anything can be successfully designed.

He is committed to executing a challenge to its most brilliant realization. To do this, he balances creative vision with real-world experience of industrial design, brand strategy, and business ventures.

About AIGA Design Adjacent

AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.

About Bennie F. Johnson

Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

May 03, 202241:19
Design Future Live with JoAnn Holmes on Intellectual Property and Web3

Design Future Live with JoAnn Holmes on Intellectual Property and Web3

This episode is a recording of an interactive livestream hosted by Lee-Sean Huang, AIGA's director of design content and learning, in conversation with JoAnn Holmes, an IP and digital asset attorney and host of the "Your Business Ally" podcast. Jo helps creators develop smart Web3 strategies to monetize intellectual property. Her expertise helps clients navigate a range of IP and Web3 topics, including , NFTs, blockchain tech, regulations, taxes, and contracts.  

Jo will also be doing a workshop on intellectual property and Web 3.0 at the AIGA Design + Business Conference, May 4-6 (Online). Join us: https://www.aiga.org/design/design-conferences/aiga-design-business-conference

Watch the video version of this episode here: https://vimeo.com/703971387 

Apr 28, 202233:55
Design Adjacent with Minal Bopaiah on being stewards of equity, storytelling, and being a reluctant entrepreneurship

Design Adjacent with Minal Bopaiah on being stewards of equity, storytelling, and being a reluctant entrepreneurship

Minal is an author, speaker, and strategic consultant with more than 20 years of professional experience. Her areas of expertise include human-centered design, behavior change science, and the principles of diversity, equity, and inclusion as they relate to media, marketing and communications, and organization design.

As the Founder and Principal Consultant of Brevity & Wit, Minal is passionate about designing for equity. Her work includes working with NPR’s news managers to design a system for diversifying news sources. She is also the creator and facilitator for the DEI Executive Forum, a six-month cohort learning experience for general managers in public media that helps them become more equitable leaders and develop a strategic plan to accomplish their DEI goals.

Minal’s previous work includes being an educational content specialist for Sesame Workshop, the nonprofit behind Sesame Street and its international co-productions, and a press intern for Doctors Without Borders. She is a sought-after keynote speaker, and her thought leadership has been published in the Stanford Social Innovation Review and TheHill.com.

About AIGA Design Adjacent

AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.

About Bennie F. Johnson

Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

Apr 19, 202242:12
Design Adjacent with Steven Heller on first days, joys of incompetence, and the tentacles of design

Design Adjacent with Steven Heller on first days, joys of incompetence, and the tentacles of design

Steven is graphic designer, art director, design critic and author. He has held the position of senior art director at New York Times Book Review and is also a prolific writer, having authored and co-authored over 200 books about the history and practice of typography, illustration, graphic design, popular culture and propaganda. He also worked as an editor for the prestigious AIGA Journal of Graphic Design.

He is the co-founder and co-chair (with Lita Talarico) of the MFA Designer as entrepreneur program at the School of Visual Arts in New York, where he lectures on the history of graphic design and teaches a writing class in SVA Design Writing, Research and Criticism. He also was co-director for ten years of SVA’s Modernism & Eclecticism: A History of American Graphic Design symposiums.

With Seymour Chwast, he co-founded Push Pin Editions, a packager of visual books, including the forthcoming "Hell: The People & Places" illustrated by Chwast; and with his wife Louise Fili he has produced over twenty books and design products for Chronicle Books, PA Press and other publishers.

Steven is the recipient of the Smithsonian Institution National Design Award for "Design Mind," the AIGA Medal for Lifetime Achievement, among other honors. And in 2017, the annual Steven Heller Prize for Cultural Commentary was created to spotlight individuals who best exemplify the tradition of prolific writing and boundless curiosity.

In Fall 2022 his book, "Growing Up Underground: A Memoir Of Counterculture New York" will be published by PA Press.

About AIGA Design Adjacent

AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.

About Bennie F. Johnson

Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

Apr 05, 202245:49
Design Adjacent with Matt Mullenweg on working remote vs distributed work, music, distractions, and augmented reality

Design Adjacent with Matt Mullenweg on working remote vs distributed work, music, distractions, and augmented reality

About Matt Mullenweg

Matt Mullenweg, founding developer of WordPress, the Open Source software used by over 40% of the web, including this site. WordPress is a part of who Matt is; he can’t not work on WordPress. The company celebrated 15 years in 2018. The project touches a lot of people, something he’s recently begun to appreciate and he considers himself very lucky to be able to work on something he loves so much.

In late 2005, Matt left WordPress to found a company called Automattic, which is now the force behind WordPress.com, Jetpack, WooCommerce, Simplenote, Longreads, The Atavist, and many other products. The company’s mission—make the web a better place.

About AIGA Design Adjacent

AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.

About Bennie F. Johnson

Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

Mar 22, 202246:38
Michael Arndt on Snails & Monkey Tails: A Visual Guide to Punctuation & Symbols

Michael Arndt on Snails & Monkey Tails: A Visual Guide to Punctuation & Symbols

Join host Lee-Sean Huang for Design Future Live, an interview show about how the design industry is changing as a discipline and opportunities this creates for the design community. In this episode, we will be talking with Michael Arndt about his upcoming book, Snails & Monkey Tails A Visual Guide to Punctuation & Symbols. This interview was originally livestreamed on Tuesday, March 15, 2022.

Order Snails & Monkey Tails from Amazon or wherever you get books: amzn.to/3JhYqEh

Michael Arndt is an award-winning graphic designer and author and illustrator of several books including Cat Says Meow and other animalopoeia, My Heart Grows, Minimal New York City: Graphic, Gritty, and Witty, One Yellow Sun, Thoughts Are Air, and rAinbowZ. His love of language and typography inspired this book. Michael lives in New York City with his dog Clooney and his cat Greta. In his spare time, he can be found online correcting other people’s punctuation.


Mar 17, 202230:20
Ian Lynam on the Impossibility of Silence: Writing for Designers, Artists & Photographers

Ian Lynam on the Impossibility of Silence: Writing for Designers, Artists & Photographers

Join host Lee-Sean Huang for Design Future Live, an interview show about how the design industry is changing as a discipline and opportunities this creates for the design community. In this episode, we will be talking with Ian Lynam about his book, The Impossibility of Silence: Writing for Designers, Artists & Photographers. This interview was originally livestreamed on Wednesday, March 9, 2022.

Watch the video version of the interview here: https://www.aiga.org/inspiration/talks/ian-lynam-design-future-live-with-ian-lynam

Buy The Impossibility of Silence on Artbook.com. Use code AIGAMEMBER25 for 25% off: https://www.artbook.com/9789493148390.html 

From the publisher of The Impossibility of Silence:

Despite the seemingly common expectation that art should be able to speak for itself, creators are often asked to explain the process behind their work, their experiences in their vocation, and, perhaps most dauntingly, the meaning conveyed by any particular piece. Drawing upon his own unique career trajectory across multiple fields as a writer, designer and teacher, Tokyo-based artist Ian Lynam offers readers a variety of approaches to writing about creative fields.Called “the Hunter S. Thompson of design writing,” Lynam uses his industry knowledge and sharp sense of humor to convey his philosophy on writing specifically in a professional creative setting. This volume is not so much a straightforward how-to guide on how to write an artist’s statement as it is an honest meditation on how difficult—and how important—it is for creators to have the facilities to articulate the ethos behind their own work. Lynam encourages readers to think of the blank page as another sort of canvas, a space of potential, a landscape on which an artist may explore themselves and their work farther than they thought possible. Lynam provides both inspirational text as a jumping-off point for readers as well as concrete techniques in terms of craft.
Mar 15, 202238:09
Design Adjacent with Brandi Parker on sustainability, evolving behaviors, future considerations, and designing recycling

Design Adjacent with Brandi Parker on sustainability, evolving behaviors, future considerations, and designing recycling

Join us for a new episode of Design Adjacent were we talk sustainability, evolving behaviors, future considerations, and designing recycling. What is the future of sustainable design and how do we implement realistic change? As Head of Sustainability at Pearlfisher, Brandi Parker, challenges designers to find answers to those questions.

About Brandi Parker

Brandi Parker is Head of Sustainability at Pearlfisher. Sustainability is fundamental to how Pearlfisher operates and creates, and is the foundation of the work of all of their teams. In her role, Brandi challenges Pearlfisher's designers to think about the end game at the start, and encourages their clients not to problem-solve based on ease, but on brand experience and environmental impact. She is revered by both for offering innovation and problem-solving, grounded in practicality, which comes from her many years of experience and expertise in technical realization.

She firmly believes that the future of sustainable design does not just come down to materials – and managing waste – but implementing realistic and incremental change through a multi-disciplinary approach. By understanding changing culture, continuing to innovate with cutting-edge materials and processes, and joining this with the power of design, Brandi believes we can help change people’s behavior and encourage more sustainable actions and choices. This is where tangible, positive and long-term change will come from.

About AIGA Design Adjacent

AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.

About Bennie F. Johnson

Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

Mar 08, 202242:33
Design Thinking? Thank an Engineer.

Design Thinking? Thank an Engineer.

This episode is the audio version of Steven McCarthy's article in Dialectic (Volume III, Issue I): "Design Thinking? Thank an Engineer, read by Lee-Sean Huang. 

Dialectic is an open access scholarly journal of thought leadership, education and practice in the discipline of visual communication design published by the AIGA Design Educators Community and Michigan Publishing. 

DOI: https://doi.org/10.3998/dialectic.14932326.0003.102 


Abstract: The methodology of Design Thinking is pervasive across design disciplines, and to some degree business culture, with many crediting its origins to the Hasso Plattner Institute of Design — the “d.school” — at Stanford University. The d.school was preceded however by decades of curricular innovation, studio practice and research by faculty in Stanford’s Department of Mechanical Engineer- ing and Department of Art as they hosted the Joint [Graduate] Program in Design. Three engineering professors in particular developed concepts in “creative engineering,” “visual thinking,” and “concep- tual blockbusting” that will be shown to be foundational to design thinking. Their ideas influenced Stanford design alumnus David Kelley whose company IDEO brought design thinking to corporations and institutions globally.


Biography: Professor Steven McCarthy (MFA, Stanford University) has been on the University of Minnesota graphic design faculty since 1998, and recently achieved emeritus status. He taught graphic design at Northern Kentucky University for nine years prior to this. His long-standing interest in theories of design authorship as both scholar and practitioner has led to lectures, exhibits, publications and grant-funded research in a dozen countries. McCarthy’s creative work has been in over 135 juried and invitational exhibitions, and has been awarded inclusion in the AIGA annual and in Graphis Poster. Institutional ‘special collections’ that have acquired McCarthy’s work include these universities and art and design academies: Yale, Harvard, Stanford, Virginia Commonwealth, Minnesota, Cincinnati, Ohio State, the Art Institute of Chicago and Washington (Seattle). He has published written work in Design Issues, Eye, Visible Language, Visual Design Scholarship, The Poster, and Visual Communication among others. His book on the topic of design authorship, The Designer As... Author, Producer, Activist, Entrepreneur, Curator and Collaborator: New Models for Communicating was published in 2013 by BIS Publishers, Amsterdam.

 

Mar 01, 202243:15
Design Adjacent with Maurice Cherry on analog and digital design, math, and the Metaverses

Design Adjacent with Maurice Cherry on analog and digital design, math, and the Metaverses

About Maurice Cherry

Maurice is a designer, strategist and podcaster located in Atlanta, GA. He is principal and creative director at Lunch, an award-winning multidisciplinary studio he created in 2008 that helps creative brands craft messages and tell stories for their targeted audiences, including fostering relationships with underrepresented communities.

Maurice is also a pioneering digital creator who is most well-known for Revision Path, an award-winning podcast which is the first podcast to be added to the permanent collection of the Smithsonian’s National Museum of African American History and Culture.

Maurice’s projects and overall design work and advocacy have been recognized by Apple, Adobe, Blavity, NPR, Lifehacker, Design Observer, Entrepreneur, PRINT Magazine, AIGA, the Columbia Journalism Review, Forbes, Fast Company, and many other print and digital outlets.

Additionally, Maurice is an educator, and has built curricula and taught courses on web design, web development, email marketing, WordPress, and podcasting for thousands of students over the past ten years.

Maurice is a Maryland Institute College of Art 2021 William O. Steinmetz designer in residence, the 2018 recipient of the Steven Heller Prize for Cultural Commentary from AIGA.

Maurice holds a Bachelor’s degree in Mathematics from Morehouse College and a Masters degree in telecommunications management from Keller Graduate School of Management.

About AIGA Design Adjacent

AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.

About Bennie F. Johnson

Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

Feb 22, 202245:44
Design Adjacent with Pek Pongpaet on careers, writing code, power of play in problem solving

Design Adjacent with Pek Pongpaet on careers, writing code, power of play in problem solving

About Pek Ponpaet

Pek is the founder of Impekable, a digital product studio that helps enterprise and B2B SaaS companies create better products through user experience design. Impekable has designed and created products for X, Alphabet’s moonshot factory, Adobe, Twilio, Pentair, two startups acquired by Palo Alto Networks. Impekable has been recognized as one of America’s fastest growing businesses on the Inc. 5000 list 3 times in a row.

Prior to Impekable, Pek designed and developed next generation user interfaces at Accenture Technology Labs’ HCI group, and created interactive experiences for clients including Tesla and USAF at digital agency Roundarch Isobar.

Pek loves helping startups and is a product mentor at accelerators and incubators including TechStars, 1871, and Bosch’s Chicago Connectory.

He also has a design podcast called What is UX where he interviews design leaders from companies such as Tesla, Netflix and Youtube on the topic of user experience design.

He helps enterprises and startups achieve their goals through product strategy, world class user experience design, software engineering and app development. He is also a mentor, helping others by sharing his story and offering advice to those in startups and product development.

Pek's podcast: What is UX? https://whatisux.co/ 

About AIGA Design Adjacent

AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.

About Bennie F. Johnson

Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

Feb 08, 202242:18
Special Edition: More mentorship, please! But what does that mean?

Special Edition: More mentorship, please! But what does that mean?

“Mentorship” is one one of those warm fuzzy words. We know we want it. We know it’s a good thing. But what exactly does mentorship mean, and how do we make it work for our own unique needs? How can we be more effective mentors and mentees? 

We explore these questions in this special edition of the AIGA Design Podcast, where we revisit the voices of experts who have spoken to our community over the last few years. We also do a deep dive into AIGA NY’s Mentorship Program to understand what it takes to structure and sustain meaningful professional relationships.

https://aiganymentorship.org/  

This episode was produced and hosted by Lee-Sean Huang, director of design content and learning. Additional production assistance by Tanvi Bihani. Special thanks to Stacey Panousopoulos.

View the full transcript of the episode here: https://www.dropbox.com/s/artllnubjirixo0/AIGA-Podcast-MoreMentorship.txt?dl=0  

Here are all of the guest voices you will hear on the show (in order of first appearance):

Julia Lamm, PwC Meaghan Dee, AIGA DEC / Virginia Tech Gaby Hernandez, AIGA DEC and DEI / University of Arkansas Art Taylor, BBB Wise Giving Alliance Jane Kim, AIGA NY / Salesforce Caspar Lam, AIGA NY / Synoptic Office Janine Toro, AIGA NY / Instrument Michael Bierut, AIGA Medalist / Pentagram Kaleena Sales, AIGA DEC / Tennessee State University, Neeta Verma, University of Notre Dame Pek Pongpaet, Impekable Robert Smith, Think Smith Andy Budd, design founder and advisor David Asari, AIGA SF / California College of the Arts Ram Castillo, designer, author, advisor
Feb 04, 202247:16
Design Adjacent: Cheryl Heller on career changes, innovation, doing things the hard way, and being an entrepreneur

Design Adjacent: Cheryl Heller on career changes, innovation, doing things the hard way, and being an entrepreneur

Cheryl Heller is a leader, designer, scholar, business strategist and an author. Her experience spans corporate, philanthropic, nonprofit, and academic worlds, and in each role and organization, she has created and grown groundbreaking programs. She founded two companies and created successful new programs at the School of Visual Arts in New York and Arizona State University. She has taught creativity to leaders around the world, helped grow clients’ businesses from small regional enterprises to multi-billion global market leaders, launched category-redefining divisions and products, reinvigorated cultures, and designed strategies for hundreds of successful entrepreneurs.

About Cheryl Heller

Cheryl Heller is a leader, designer, scholar, business strategist and an author. Her experience spans corporate, philanthropic, nonprofit, and academic worlds, and in each role and organization, she has created and grown groundbreaking programs. She founded two companies and created successful new programs at the School of Visual Arts in New York and Arizona State University.  She has taught creativity to leaders around the world, including the USA, UK, Kenya, Mexico, Ghana, Sierra  Leone, India, China and South Korea. She has helped grow clients’ businesses from small regional enterprises to multi-billion global market leaders, launched category-redefining divisions and products, reinvigorated cultures, and designed strategies for hundreds of successful entrepreneurs.

Cheryl’s most recent position was ASU’s Director of Design Integration and Professor of Practice in Innovation U, she launched the first transdisciplinary STEM MS program in innovation and venture development, relaunched and scaled a transdisciplinary undergrad program, and developed curriculum for an engineering design program.

Prior to joining ASU, Cheryl launched and chaired the first STEM master’s program in Design for Social Innovation at the School of Visual Arts in New York. She has also led a multi-year project using design to support youth as they age out of foster care and she recently completed her doctoral research on the  performative role that language plays in our ability to design for social equity.

And, in 2014, Cheryl was awarded the AIGA Medal for her contribution to the field of design: “Recognized for deftly embodying the many dimensions of communication design and for inspiring and guiding people and organizations to use design for social innovation as a strategic tool to improve the human experience.”

About AIGA Design Adjacent

AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.

About Bennie F. Johnson

Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

Jan 25, 202242:28
Design Adjacent with Gail Anderson: road trips, The Jackson Five, design, and investing your time

Design Adjacent with Gail Anderson: road trips, The Jackson Five, design, and investing your time

About Gail Anderson

Gail Anderson is an NYC-based designer, educator, and writer. She is Chair of BFA Design and BFA Advertising at the School of Visual Arts and the creative director at Visual Arts Press. She has served as senior art director at Rolling Stone, creative director of design at SpotCo, and as a designer at The Boston Globe Sunday Magazine and Vintage Books. She has taught at SVA for 30 years and has co-authored 15 books on design, typography, and illustration with Steven Heller.

Anderson serves on the Citizens’ Stamp Advisory Committee for the US Postal Service and the advisory boards of Poster House and The One Club for Creativity. She is an AIGA Medalist and the 2018 recipient of the Cooper Hewitt, Smithsonian Lifetime Achievement Award for Design. Her work is represented in the Library of Congress’s permanent collections, the Milton Glaser Design Archives, and the National Museum of African American History and Culture.

About AIGA Design Adjacent

AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.

About Bennie F. Johnson

Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

Jan 11, 202240:24
Fireside Chat with Theresa Fitzgerald, VP Creative, Sesame Workshop

Fireside Chat with Theresa Fitzgerald, VP Creative, Sesame Workshop

Dec 22, 202138:25
Fireside Chat with Randy J. Hunt, former Head of Design at Grab
Dec 21, 202144:25
Fireside Chat with Alex Center, Owner, CENTER
Dec 20, 202154:07
Design Future Now with Robert Smith, author of Stop Looking For Zebras
Dec 16, 202130:56
Design Adjacent - Terry Irwin on wicked problems, shifting mindsets, and tango

Design Adjacent - Terry Irwin on wicked problems, shifting mindsets, and tango

On this episode of AIGA Design Adjacent…

Terry Irwin is a professor in the School of Design at Carnegie Mellon University and the Director of its Transition Design Institute. From 2009 until 2019, she was the Head of the School of Design, where she led the faculty in a redesign of curricula at the undergraduate, masters and doctoral levels to place design for society and the environment at the heart of all programs. In this episode of the AIGA Design Adjacent, Bennie Johnson talks with Terry about wicked problems, shifting our mindsets, waking up the knowledge we already have, and tango.

About Terry Irwin

Terry Irwin is a Professor in the School of Design at Carnegie Mellon University and the Director of its Transition Design Institute. From 2009 until 2019 she was the Head of the School of Design, where she led the faculty in a redesign of curricula at the undergraduate, masters and doctoral levels to place design for society and the environment at the heart of all programs.

In 2003 Terry briefly left the field of design and moved to Devon, England to undertake a master’s Degree in Holistic Science at Schumacher College/Plymouth University, with the goal of learning to design in a more sustainable and socially responsible way. After completing her master’s degree, Terry joined the faculty at Schumacher College and taught design to students from diverse backgrounds such as biology, ecology, physics, sociology and activism. In 2007 she moved to Scotland to undertake doctoral studies at the Centre for the Study of Natural Design at the University of Dundee.

Since completing those studies, Terry’s efforts have been directed toward seeding and  catalyzing positive, systems-level change within design education and practice. Her recent  work has focused on making the tools and approaches used by designers available to  transdisciplinary teams working to address complex, systems problems. In 2015, along with co-creators Gideon Kossoff and Cameron Tonkinwise, Terry launched Transition  Design, a new area of design focus aimed at addressing wicked problems and catalyzing societal transitions toward more sustainable, equitable and desirable long-term futures.

About AIGA Design Adjacent

AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.

About Bennie F. Johnson

Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

Dec 14, 202135:06
Design Future Now: Studio HMVD on navigating appropriation and reuse of creative work with integrity
Dec 10, 202135:23
Design Adjacent: Isaiah Steinfeld on entrepreneurship, mentorship, and the future of design

Design Adjacent: Isaiah Steinfeld on entrepreneurship, mentorship, and the future of design

Isaiah Steinfeld is a proven startup veteran and innovation leader with the unique ability to deeply empathize with the user/customer while creating a big product vision. In the entrepreneurial space, he focuses on innovation capability that helps identify, develop, and invest in new future-focused opportunities. In this episode of AIGA Design Adjacent, Bennie Johnson talks with Isaiah about entrepreneurship, mentorship, and the future of design.

About Isaiah Steinfeld

Isaiah Steinfeld has successfully built, launched, and scaled disruptive products and businesses (Lyft, Intuit Workforce) for over a decade. Steinfeld most recently participated in the On Deck Founder Fellowship program, researching and building in the early stages of his next startup.

Before On Deck, Steinfeld held a leadership role as a Digital Product Leader and Entrepreneur at Nike inside their Advanced Innovation division: Valiant Labs, where he led global exploration around emerging technologies like AI/ML, IoT, XR, and Blockchain and founded new business ventures/startups to help create the future of sport and commerce for Nike.

In addition to leading and growing companies, Isaiah publicly speaks and writes about innovation, design, and technology. He is also actively involved in the tech community serving as a mentor, advisor, and investor with various startups, funds, and early-stage accelerators (TechStars, Berkeley Blockchain, MIT Technology Review, and more) focused primarily on early and growth-stage companies in the software and emerging tech space.

About AIGA Design Adjacent

AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.

About Bennie F. Johnson

Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

Nov 30, 202133:13
Design Future Live with Pek Pongpaet

Design Future Live with Pek Pongpaet

Join host Lee-Sean Huang for an interview show about how the design industry is changing as a discipline and opportunities this creates for the design community. In this episode, we will be talking with Pek Pongpaet about design entrepreneurship, mentorship, and more. This episode originally aired as a livestream on November 17, 2021: https://www.youtube.com/watch?v=180uN44_vbI

Pek Pongpaet is the founder of Impekable, a digital product studio that helps enterprise and B2B SaaS companies create better products through user experience design. Impekable has designed and created products for X, Alphabet's moonshot factory, Adobe, Twilio, Pentair, two startups acquired by Palo Alto Networks. Impekable has been recognized as one of America's fastest growing businesses on the Inc. 5000 list 3 times in a row.

Prior to Impekable, Pek designed and developed next generation user interfaces at Accenture Technology Labs' HCI group, and created interactive experiences for clients including Tesla and USAF at digital agency Roundarch Isobar.

Pek loves helping startups and is a product mentor at accelerators and incubators including TechStars, 1871, and Bosch's Chicago Connectory.

Pek also has a design podcast called What is UX where he interviews design leaders from companies such as Tesla, Netflix and Youtube on the topic of user experience design.

https://www.impekable.com/ 

https://whatisux.co/


Nov 26, 202132:24
Fireside Chat: Art Taylor (Special Giving Tuesday Edition)

Fireside Chat: Art Taylor (Special Giving Tuesday Edition)

Join AIGA's Executive Director, Bennie F. Johnson, in conversation with Art Taylor, President and CEO of BBB Wise Giving Alliance (https://give.org/). This Giving Tuesday Fireside Chat isn’t just about giving money; it’s about giving time, space, and recognition to those who are and have been systemically underrepresented in design. Bennie and Art will discuss the need for an allied vision set on supporting and magnifying new perspectives that have otherwise been shadowed by the majority. 

This conversation originally aired as a livestream on Monday, November 22. Watch on YouTube: https://www.youtube.com/watch?v=EIsctkAhfmk


Nov 23, 202142:04
ReStart: Nicole Belyna on human resources lessons from the pandemic
Nov 22, 202127:44
Fireside Chat with Judy Wert on design career paths
Nov 19, 202142:50
Design Adjacent: W. David Hubbard on the hows and whys of creativity

Design Adjacent: W. David Hubbard on the hows and whys of creativity

W. David Hubbard is Vice President and Deputy General Counsel for Verizon. He leads Verizon’s marketing, intellectual property, and new media law and policy team. David also serves as general counsel for the philanthropic Verizon Foundation, dedicated to solving critical social issues in the areas of education, health care and energy management, particularly in underserved communities. In this episode of AIGA Design Adjacent, host Bennie Johnson talks with David about not only the creative field but his path and why creativity was instrumental in career and offers listeners an opportunity to hear how legal and marketing can work together.

About W. David Hubbard

W. David Hubbard serves as Vice President & Deputy General Counsel for Verizon Communications.  He is located in Basking Ridge, New Jersey and leads Verizon’s Consumer Marketing and Products and Growth and Revenue legal team which provides support for Verizon’s portfolio of Consumer businesses including Verizon Wireless, Verizon Telecom, Verizon Consumer Markets, and Visible, among others.   He and his team provide support to Verizon Consumer Group’s Chief Revenue Officer and are responsible for providing legal counsel and guidance for all consumer products, devices and services; business initiatives and national advertising and marketing campaigns targeting consumers in all media; marketing strategy; advertising litigation; regulatory and network compliance; promotions; sweepstakes; external communications; corporate responsibility and compliance with state and federal regulations as well as applicable consumer protection laws. In addition to the above, Mr. Hubbard previously led Verizon’s Intellectual Property and Digital media legal teams and served as the General Counsel for the Verizon Foundation, the philanthropic arm of Verizon which is dedicated to solving critical social issues in the areas of education, healthcare and energy management, particularly in underserved communities.

About AIGA Design Adjacent

AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.

About Bennie F. Johnson

Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

Nov 16, 202129:21
ReStart: Molly Murphy on using data to design hybrid experiences

ReStart: Molly Murphy on using data to design hybrid experiences

Molly Murphy is Co-Managing Director of Gensler's New York office. Molly champions collaboration, design innovation, and entrepreneurial thinking. She co-founded the Digital Experience Design (DXD) practice, overseeing its operational strategy and implementation across multiple offices as well as co-founded Intelligent Places, the firm’s expertise in harnessing data analytics to advance performance of the built environment.

In our ReStart interview, Molly and host Lee-Sean Huang talked about using data to design hybrid experiences.

This episode was originally published as a video recording on AIGA.org. You can watch the captioned video here: https://www.aiga.org/inspiration/talks/molly-murphy-the-restart-with-molly-murphy

Nov 08, 202133:35
Design Adjacent: Dominic Grijalva on finding creativity in a pandemic year

Design Adjacent: Dominic Grijalva on finding creativity in a pandemic year

Dominic Grijalva is a designer who primarily works on marketing and advertising projects that call for eye-catching imagery. His passions also lie in branding and identity design, as well as digital media projects that range from large scale such as digitally projected sets for theatre and live events to gifs and animations. Although California bred, he is currently living in Washington Heights, Manhattan and serves as Product Manager for TeeRico by Lin-Manuel Miranda. In this episode of AIGA Design Adjacent, host Bennie Johnson talks with Dominic about finding creativity in a pandemic year, being a Hamilton fan, and Broadway.

About Dominic Grijalva

As a freelance designer with nine years of professional experience, Dominic Grijalva's talents cover a wide range of media including marketing and advertising campaigns that call for eye-catching imagery, stunning digitally projected sets for theater and live events, merchandise inspired by your favorite Broadway shows, and silly gifs that loop on your phone screen.

Dominic is proud to have been recognized by AIGA, Communication Arts, Giphy, the Adobe Design Achievement Awards, and 99u for his print design and digital artwork. His original projection visuals for Les Misérables, The Phantom of the Opera, and other titles have been featured in multiple regional productions around the world including the Kennedy Center.

When not so busy chasing inspiration, Dom can be found in a theater catching a show, tending to his house plants, singing and writing new music, or walking his Shiba Inu, Nala.

Although California bred, Dominic lives in Washington Heights and serves as Product Manager for TeeRico by Lin-Manuel Miranda.

About AIGA Design Adjacent

AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.

About Bennie F. Johnson

Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

Nov 02, 202142:01
ReStart: Dr. Tracy Brower on hybrid work, happiness, and creativity.
Oct 29, 202127:31
Fireside Chat with Robbie Tseng, Vice President, Growth Design at HBO Max
Oct 25, 202139:12
Design Adjacent: Abby Allen on the strategy of design and beauty of storytelling

Design Adjacent: Abby Allen on the strategy of design and beauty of storytelling

Abby Allen is the Founder of Neon Butterfly and as long as Abby can remember she has been fascinated with people and why they do what they do. In that vein she was drawn to the world of communications and has worked in advertising and marketing for over 15 years at some of the largest agencies across the country on brands like Twitter, Olay and Garnier. And just recently, she launched a new reimagine tomorrow project with Disney, reimaginetomorrow.disney.com, a platform amplifying underrepresented voices. In this episode of AIGA Design Adjacent, host Bennie Johnson talks with Abby about the strategy of design, the beauty of storytelling, and what it means to be authentic.

About Abby Allen

Through her company, Neon Butterfly—the only creative agency of its kind run by a woman of color—Abby offers brands, organizations, and individuals a unique understanding of cultural trends, human behavior, and consumer insights. The latest example is Reimagine Tomorrow, a visionary creative campaign and digital platform developed for Disney that launched in early September. The initiative amplifies underrepresented voices and champions the importance of accurate representation in media, helping Disney bring their commitment to DE&I to life in a meaningful way. Abby’s unique ability to understand people and why they do what they do is born from her experience as a biracial woman in America fused with 20 years working for and leading global brands like Olay, Twitter, and Garnier, at ad agencies like Saatchi & Saatchi, TBWA Chiat Day, and Publicis as well as thousands of hours of study in Tibetan Buddhism and yoga. Her mission is to revolutionize the impact of media on society and change the limiting beliefs we have about ourselves and others, helping organizations infuse their efforts with messaging and practices that promote a better world for us all. Not just because it’s the right thing to do, but because it’s the smart thing to do. You can find her on IG @abbymallen and @_neonbutterfly

About AIGA Design Adjacent

AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us.

About Bennie F. Johnson

Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.

Oct 19, 202151:03
A quick announcement and update: new content coming soon

A quick announcement and update: new content coming soon

Hi everyone! It's Lee-Sean here. I just wanted to give a quick update about what we're up to at AIGA in terms of podcasts. In short, we'll be expanding from just a single show Design Future Now to become an integrated channel for all of AIGA's audio content. We have a brand new series launching right here next week, so stay tuned for that. 

We're also going to be providing audio versions of select webinars and livestreams, so you can listen to AIGA content on the go wherever you are. And for 2022, we will be working on a new mini series around the topic of mentorship and design. So again, our podcast feed will be staying the same. We're just renaming it AIGA Design, so it's consistent with our handles across our other social media. Going forward you can find us at anchor.fm/aigadesign. And there you'll find links so you can subscribe on the podcast platform of your choice. All right. Talk to you soon. Bye!

Oct 14, 202100:58
 Megan Marini and Priyanka Jain of 3x3 on Community-Centered Urban Design
Sep 22, 202127:18
ReStart: Taking Collective Action with Educators Alex Robins & Annie Larson
Aug 12, 202131:40
ReStart: Teaching Roomies and Zoomies with Allan Chochinov
Jul 30, 202125:31
Navigating the disruptions in design education with Lefteris Heretakis
Jul 24, 202128:04
Esther Mun on the joy of staying small and making tangible things
Jun 23, 202125:39
R. Michael Hendrix on What Musical Minds Teach Us About Creativity and Innovation

R. Michael Hendrix on What Musical Minds Teach Us About Creativity and Innovation

R. Michael Hendrix is the author of Two Beats Ahead: What Musical Minds Teach Us About Innovation, co-written with Panos A. Panay. Michael is also a partner and global design director at IDEO. He teaches entrepreneurship at the Berklee College of Music. In this episode of Design Future Now, host Lee-Sean Huang talks with Michael about lessons and mindsets from music that designers and other creative leaders can incorporate into their work. 

Two Beats Ahead: What Musical Minds Teach Us About Innovation: https://amzn.to/3wV0Q5a Podcast transcript: https://drive.google.com/file/d/1PReSqrgfIJGvmC1U9tsTLHpx81bgv1uI/view?usp=sharing Original video livestream version of this interview here: https://youtu.be/C76pLdXQd_U   R. Michael Hendrix on Instagram: https://www.instagram.com/rmichaelh R. Michael Hendrix on Twitter: https://twitter.com/rmichael

Links to work referenced in the episode:

USC Jimmy Iovine and Andre Young Academy: https://iovine-young.usc.edu/  Steve Stoute, The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy: https://amzn.to/3cfkBfJ Jeff Tweedy, How to Write One Song: Loving the Things We Create and How They Love Us Back: https://amzn.to/2SP3A5c Björk, Biophilia: https://apps.apple.com/us/app/bj%C3%B6rk-biophilia/id434122935

Follow @AIGADesign on LinkedIn, Facebook, or YouTube to get updates on the latest events and livestreams. 

Jun 03, 202127:55
Fireside Chat with Ben Williams, R/GA Global Chief Experience Officer

Fireside Chat with Ben Williams, R/GA Global Chief Experience Officer

Join AIGA Executive Director Bennie F. Johnson and R/GA Global Chief Experience Officer Ben Williams for a conversation about leadership in design. This Fireside Chat was recorded at the 2020 AIGA Design Conference.

This is the final episode of Design Future Now for 2020. We'll be back next year. Happy Holidays! 

Design Future Now is produced by Lee-Sean Huang and AIGA, the professional association for design

Follow us: @DesignFutureNow on Instagram and @DesignFutureNow on Twitter

Dec 07, 202039:23
Fireside Chat with Kayo Roehm, 3M Design Officer

Fireside Chat with Kayo Roehm, 3M Design Officer

AIGA Executive Director Bennie F. Johnson and 3M Design Officer Kayo Roehm have a conversation about leadership in design at the 2020 AIGA Design Conference

Nov 27, 202036:51
Fireside Chat with Dantley Davis, Twitter Chief Design Officer

Fireside Chat with Dantley Davis, Twitter Chief Design Officer

AIGA Executive Director Bennie F. Johnson and Twitter Chief Design Officer Dantley Davis have a conversation about leadership in design at the 2020 AIGA Design Conference

Nov 18, 202032:48
Lee-Sean gives an update and discusses design and storytelling with Anne-Laure Fayard

Lee-Sean gives an update and discusses design and storytelling with Anne-Laure Fayard

Hi everyone! It's been awhile. COVID-19 shook up our production plans, and we have pivoted to focus on the Design Future Live show on the @AIGADesign Instagram, Wednesdays at 1 pm Eastern

Tune in to this special bonus episode to get a quick update from Lee-Sean and learn how to get a discount code for the upcoming AIGA Design Conference, November 9-14, now 100% online.

Lee-Sean also shares the story of his professional journey and shares thoughts on design and storytelling in our crossover with the Design Thinking Roundtable podcast hosted by Anne-Laure Fayard. Anne-Laure is Associate Professor of Innovation, Design and Organizational Studies at New York University’s Tandon School of Engineering and faculty advisor to the NYU chapter of Design for America.

Subscribe to the Design Thinking Roundtable podcast on SoundCloud: https://soundcloud.com/designforamerica 

Or on Spotify:  https://open.spotify.com/show/43BX6v41muO31yYRSG0oxL?si=Z0_tHH7UTFSW0CIBsvR_EQ

Oct 21, 202028:09
Bobby Alexis and Roger Manix on Play

Bobby Alexis and Roger Manix on Play

In this final episode of season 1, we hear from Bobby Alexis and Roger Manix, co-founders of a new company called Ludolo, which helps remote teams increase creativity, productivity, and develop a sense of belonging, through play.

We talked about the importance of play even during a pandemic, the neuroscience behind play, the challenges and opportunities of starting up during a crisis, and more.

Design Future Now is a production of AIGA, the professional association for design. 

May 15, 202051:09
Richard Ting on Digital Craft

Richard Ting on Digital Craft

Richard Ting, Executive Vice President, Global Chief Experience Officer, and US Chief Creative Officer at R/GA talks with Design Future Now's Lee-Sean Huang about digital craft, moving from "human centered design" to "humanity centered design," and more. 

Richard is a C-suite partner to R/GA’s global client roster. Richard has 20 years of experience in building, guiding, and directing world class digital design teams to envision, pilot, and commercialize innovative digital products, services, and customer experiences. Richard is also a co-Founder and Partner in R/GA Ventures and has worked with and advised more than 80 early-to-growth stage startups.

While overseeing and setting the vision for R/GA’s global team of multi-disciplinary designers, Richard ensures that his teams are highly skilled in design thinking, product innovation, service design, commerce, prototyping, and digital marketing. In recent years, Richard has worked with a wide range of companies including Nike, Samsung, Google, Verizon, and Equinox and has received nearly every major industry creative award, including the Cannes Titanium Lion, the D&AD Black Pencil, and the Grand CLIO.

Throughout his career, Richard has been a much sought-after industry leader and has served on a number of creative award show juries such as The One Show, The Art Director’s Club, the International CLIO Awards, and the London International Awards. Additionally, Richard has spoken at prominent conferences such as Cannes, RISE, SXSWi, and CES and written articles for Harvard Business Review, The Atlantic, Huffington Post, and Advertising Age.

Richard currently serves on the AIGA National Board of Directors and National Conference Chair and is an executive member of the International Academy of Digital Arts and Sciences. Aside from his professional pursuits, Richard has deep subject matter expertise on sports, sneakers, and hip hop music. To learn more about Richard, follow @flytip on Twitter.


Apr 29, 202041:46
Giorgia Lupi on Data Humanism

Giorgia Lupi on Data Humanism

This episode is adapted from a webinar conversation that Design Future Now host Lee-Sean Huang had with Giorgia Lupi, an information designer, advocate for Data Humanism, and a partner at Pentagram.

Prior to joining Pentagram, Giorgia was a co-founder of Accurat, a data-driven design firm with offices in Milan and New York. She has been named One of "Fast Company's" 100 Most Creative People in Business, and she recently joined MIT Media Lab as a Director’s Fellow.

She has spoken at conferences like TED and Adobe’s 99u and has exhibited her work at places including the Museum of Modern Art in New York and the Cooper Hewitt, Smithsonian Design Museum.

You can view the closed-captioned video of Giorgia Lupi's full webinar, which includes a visual introduction to her work here: https://www.aiga.org/aiga/content/tools-and-resources/commitment-to-community/data--design-pop-up-qa-with-giorgia-lupi/

Apr 16, 202024:46
Amanda Makulec on Communicating COVID-19 Data

Amanda Makulec on Communicating COVID-19 Data

Amanda Makulec is a visual analytics advisor who uses visualization, storytelling, and design thinking to transform how teams and organizations use data.  She shared her expertise with Lee-Sean Huang about how to design, visualize, and interpret data related to the COVID-19 / Coronavirus pandemic.

Episode transcript with resource links: https://www.aiga.org/aiga/content/inspiration/design-future-now/episode-10

Amanda is the senior data visualization lead at Excella and holds a masters of public health from the Boston University School of Public Health. She worked with data in global health programs for eight years before joining Excella, where she leads teams and develops user-centered data visualization products for federal, nonprofit, and private sector clients. Amanda volunteers as the operations director for the Data Visualization Society and is a co-organizer for Data Visualization DC. Find her on Twitter at @abmakulec. And to read about how data visualization practitioners can create responsible visualizations: https://medium.com/nightingale/ten-considerations-before-you-create-another-chart-about-covid-19-27d3bd691be8




Apr 02, 202027:55
David Carroll on Data Rights

David Carroll on Data Rights

Design educator, data rights advocate, and recovering entrepreneur David Carroll talks with Lee-Sean Huang about the challenges that digital platforms pose to privacy, democracy, and beyond. 

David Carroll is associate professor of media design and former Director of the MFA Design and Technology graduate program at the School of Art, Media and Technology at Parsons School of Design at The New School. He is known for legally challenging Cambridge Analytica and related companies in the UK courts to recapture his 2016 voter profile using European data protection law. Featured in The Great Hack (2019) on Netflix, his data quest has appeared in WIRED, The Guardian, Motherboard, The Boston Review, Slate, Mother Jones, and the international press more widely. Formerly CEO of a failed tech startup backed by Hearst and incubated at NYC Media Lab and NY Media Center by IFP, Glossy visually organized digtial archives using machine learning and social content recommendation engines. This experience deep in industry helped form the basis of his research, legal efforts, and public engagement on data rights. His earlier scholarship on mobile media funded by research grants included support from Pearson Foundation, MacArthur Foundation, National Institutes of Health, National Science Foundation, and Nokia Research Centers. He is active on Twitter @profcarroll

Professor Carroll is scheduled to speak at the AIGA Design Conference in Pittsburgh, Pennsylvania, now rescheduled for November 12-14, 2020. https://designconference.aiga.org/ 

This interview is the final episode in this season of Design Future Now. We would love to hear your feedback and suggestions for future episodes. Email us at podcast@aiga.org. We will be back in a few weeks! 


Mar 18, 202046:30
Rinat Sherzer on Biomimicry and Gender in Design

Rinat Sherzer on Biomimicry and Gender in Design

Interdisciplinary biotech engineer, social entrepreneur and designer Rinat Sherzer talks with Lee-Sean Huang about biomimicry and gender in design. Rinat is the founder of Of Course Global, a social innovation design consultancy, helping businesses be a force for good in society. In her practice, Rinat combines principles from biomimicry & speculative design to create a cultural shift towards an egalitarian society by exploring the menstrual cycle and de-shaming it, which she explained further in her TEDx Talk: The Bloody Taboo With The Power To Change The World.

Her latest project What Would The Egg Do?, is a series of initiatives: an exhibition, documentary, education curriculum, business workshops and a book - all exploring how can nature-inspired solutions lead to a healthier planet & gender equality.

Rinat holds a Bachelor's degree in Biotechnology Engineering from Ben-Gurion University, Israel and an MFA in Design for Social Innovation from SVA, NY. She is an Adjunct Professor at Parsons School of Design and mentors women from all over the world, helping them reclaim their power.

Mar 09, 202039:12
Sloan Leo on Community Building as Design Practice
Mar 02, 202042:08
Paul Pangaro on Design for/as Conversation

Paul Pangaro on Design for/as Conversation

Paul Pangaro, Professor of Practice at Carnegie Mellon University's Human-Computer Interaction Institute talks with Lee-Sean Huang of AIGA about design for conversation and design as conversation. How might designing better conversations lead to richer, more ethical interactions between humans and artificial intelligence? 

https://hcii.cmu.edu/people/paul-pangaro

https://www.pangaro.com/

Episode transcript: https://www.aiga.org/aiga/content/inspiration/design-future-now/episode-6/

Join us for the 20th AIGA Design Conference in Pittsburgh, Pennsylvania, March 30 to April 1, 2020.  For more information and to register for the conference, visit https://designconference.aiga.org/

AIGA, the professional association for design, advances design as a professional craft, strategic advantage, and vital cultural force. As the largest and most influential community of design advocates, AIGA brings together practitioners, enthusiasts, and patrons to amplify the voice of design and creates the vision for a collective future. AIGA defines global standards and ethical practices, guides design education, inspires designers and the public, enhances professional development, and makes powerful tools and resources accessible to all. 

Follow @AIGAdesign on Facebook, Twitter, and Instagram.

Feb 12, 202014:37
Deborah Littlejohn and Randa Hadi, Data, Damn Lies, and Disruption
Jan 31, 202021:27
Kim Erwin, healthcare delivery designer and researcher

Kim Erwin, healthcare delivery designer and researcher

Are you a designer curious about working in healthcare? Or you already work in healthcare and are curious about the value of design to improve patient and provider experiences? Kim Erwin shares her wisdom and insights about the role of design and designers in the healthcare multi-system.  

Transcript: https://www.aiga.org/aiga/content/inspiration/design-future-now/episode-4/

Kim Erwin, MDes, is Associate Director of the Program for Healthcare Delivery Design at the University of Illinois Chicago, and research professor at the UIC School of Design. As Associate Director, Kim works with the UI Health System, other research-oriented health systems, and design strategists to apply design methods to healthcare delivery. Together, they work to align evidence-based interventions with human behavior in order to accelerate adoption by patients and clinical staff. Kim's work leverages systems planning, human-centered research, broad stakeholder engagement and immersive communication to engage organizations in achievable next steps. Prior to joining UIC, Kim was an Associate Professor at IIT’s Institute of Design and Director of its Center for Collaborative Healthcare Design.

Kim's focus on merging the design and health sciences builds on 20 years of professional expertise in contextual field research methods, qualitative analytics, communication design to make complex information easier to understand and use. Kim has also been an educator for over ten years, focused on the formalization of communication methods to build, engage and lead teams through discovery processes. Today she teaches design methods to healthcare professionals through executive education, helping them apply design methods to delivery and quality challenges, such as patient discharge effectiveness and provider-to-provider communication to improve care transitions.

AIGA, the professional association for design, advances design as a professional craft, strategic advantage, and vital cultural force. As the largest and most influential community of design advocates, AIGA brings together practitioners, enthusiasts, and patrons to amplify the voice of design and creates the vision for a collective future. AIGA defines global standards and ethical practices, guides design education, inspires designers and the public, enhances professional development, and makes powerful tools and resources accessible to all. Learn more at aiga.org/about.

Join us for the 20th AIGA Design Conference in Pittsburgh, Pennsylvania, March 30 to April 1, 2020. For more information and registration, visit designconference.aiga.org.

Follow @AIGAdesign on Facebook, Twitter, and Instagram.


Jan 23, 202013:11
Miya Osaki and Tina Park, Healthcare Experience Designers, Educators, and Podcasters

Miya Osaki and Tina Park, Healthcare Experience Designers, Educators, and Podcasters

"So, how is that design?!" Miya Osaki and Tina Park, founders of Diagram Design, educators at the School of Visual Arts, and podcasters at Yah No Podcast talk with Lee-Sean Huang about the urgent need for design in healthcare and their unconventional paths to getting to where they are now. 

Transcript: https://www.aiga.org/aiga/content/inspiration/design-future-now/episode-3/

Miya brings her skills in interaction design, human-centered research, storytelling, and behavior design to create experiences that improve outcomes and empower patients. Prior to founding Diagram, Miya served as Director of Experience Design at Johnson & Johnson's Global Strategic Design Office where she created innovative solutions for patients managing chronic conditions. She has received patients and awards for device designs and interfaces for people living with diabetes. She is the pioneer recipient of a Design Matters Fellowship with the UNICEF Innovation team. Miya was recently appointed as Chair to MFA Design for Social Innovation at the School of Visual Arts.

Miya earned an MFA from Art Center College of Design, Media Design Program and a BA in Printmaking and Art History, UC Santa Cruz. She has received 2 patents and awards for her blood glucose meter UI designs.

Tina has had significant experience in leading innovative research within healthcare organizations. At Johnson & Johnson's Global Strategic Design Office she pioneered a design research team implementing innovative research methods that uncover the voice of the patient. She has also held research posts at Stanford University Hospital working on Project HealthDesign – a grant funded by the Robert Wood Johnson Foundation and with the Palo Alto Medical Foundation on Diabetes management. She has served as an adjunct instructor in The School of Visual Arts’ master’s program, Design for Social Innovation.

Tina holds a BFA from Pratt Institute and an MFA from Art Center College of Design. Her work has been published in several textbooks and international journals.

AIGA, the professional association for design, advances design as a professional craft, strategic advantage, and vital cultural force. As the largest and most influential community of design advocates, AIGA brings together practitioners, enthusiasts, and patrons to amplify the voice of design and creates the vision for a collective future. AIGA defines global standards and ethical practices, guides design education, inspires designers and the public, enhances professional development, and makes powerful tools and resources accessible to all. Learn more at aiga.org/about.

Join us for the 20th AIGA Design Conference in Pittsburgh, Pennsylvania, March 30 to April 1, 2020. For more information and registration, visit designconference.aiga.org.

Follow @AIGAdesign on Facebook, Twitter, and Instagram.

Jan 15, 202041:20
Jack Roberts, Cherokee author, designer, educator, and filmmaker

Jack Roberts, Cherokee author, designer, educator, and filmmaker

Jack Roberts talks to AIGA's Lee-Sean Huang about design, storytelling, leadership, and more. 

Episode transcript: https://www.aiga.org/aiga/content/inspiration/design-future-now/episode-2/

Jack Roberts is the founder and chief executive of storylab® the global narrativedesign® firm dedicated to transforming the human story. Through storylab® Jack consults Global Top 100s and Fortune 50 companies on narrative design®, storytelling, data synthesis, innovation, change design, communication design, media design, strategic design, business design, creative leadership and leading creatives. He is the inventor of the narrativedesign® framework which is a unique blend of design thinking and storytelling. storylab® uses the framework to transform cultures and build innovative stories in every sector. Additionally, they are using it in the development of original content in global markets from the upcoming traditional TV series, Dadless, to a slate of feature films, as well as new forms of narrative altogether.  

As a storyteller, Jack is the bestselling author of more than 20 books, including Echo Designs Her Way Out of a Paper Bag: How to Change Anything Using Design Thinking (+ Storytelling!). He is a published poet, and the award-winning author of more than 10 screenplays. He is also an award-winning actor, producer, and production designer in feature film and television with 23 international awards to date. As a designer, Jack creates and facilitates experiencs, education, media, product development, brand identity, narratives, scenario work and change for global firms, national restaurants, entrepreneurs, subject matter experts, and educational institutions.  

Jack is a first-gen graduate, a tribal citizen of the Cherokee Nation, a member of SAG/AFTRA/WGA/PGA/DGA, sits on two non-profit boards, and holds a Global Executive Masters in Strategic Design and Management from Parsons School of Design in Paris. He teaches design, management, and storytelling during the summer at the Parsons School of Design in New York.

AIGA, the professional association for design, advances design as a professional craft, strategic advantage, and vital cultural force. As the largest and most influential community of design advocates, AIGA brings together practitioners, enthusiasts, and patrons to amplify the voice of design and creates the vision for a collective future. AIGA defines global standards and ethical practices, guides design education, inspires designers and the public, enhances professional development, and makes powerful tools and resources accessible to all. 

Join us for the 20th AIGA Design Conference in Pittsburgh, Pennsylvania, March 30 to April 1, 2020. For more information and registration, visit designconference.aiga.org.

Follow @AIGAdesign on Facebook, Twitter, and Instagram.

Dec 23, 201939:41
Sarah Gibbons and Jodi Forlizzi, AIGA Design Conference 2020 Speakers

Sarah Gibbons and Jodi Forlizzi, AIGA Design Conference 2020 Speakers

Sarah Gibbons, Chief Designer, Nielsen Norman Group, and Jodi Forlizzi, Professor and Geschke Director, HCII, Carnegie Mellon University, talk to Lee-Sean Huang about their work and how they have applied and expanded their expertise in communication design to the wider context of services and systems. 

Both Sarah and Jodi are scheduled to speak at the 20th AIGA Design Conference in Pittsburgh, Pennsylvania, March 30 to April 1, 2020.  For more information and to register for the conference, visit designconference.aiga.org.

Transcript: www.aiga.org/aiga/content/inspiration/design-future-now/episode-1/

About AIGA
AIGA, the professional association for design, advances design as a professional craft, strategic advantage, and vital cultural force. As the largest and most influential community of design advocates, AIGA brings together practitioners, enthusiasts, and patrons to amplify the voice of design and creates the vision for a collective future. AIGA defines global standards and ethical practices, guides design education, inspires designers and the public, enhances professional development, and makes powerful tools and resources accessible to all. Learn more at aiga.org/about

Follow @AIGAdesign on Facebook, Twitter, and Instagram

Dec 17, 201915:50
AIGA Design Future Now Extended Trailer

AIGA Design Future Now Extended Trailer

Season 1 Trailer Transcript
Tina Park: When we explain something like this, people say, "so how is that design?"
Lee-Sean Huang: Maybe that should be the name of the podcast, "So How Is That Design?
Jack Roberts: It's really an identity crisis. We had this shared struggle, this shared identity of designers against the world, and struggling for their say at the table and really working very hard for it. But it's not that different than so many other social movements.
Jodi Forlizzi: We are no longer designing one thing, but we're designing systems of interconnected services, people, and resources. That means that designers really need to shift the way that they think and the way that they design.
Sarah Gibbons: We can create culture, and businesses can start to embed design at a strategy level. We haven't even started to see the effects of what that can mean for the products we create and the businesses that become.
Lee-Sean Huang: How is design changing as a discipline and profession and how do we face these challenges and opportunities as a community? We explore these questions and more on Design Future Now from AIGA, the professional association for design.
Jack Roberts: I am a little bit cowboy and a little bit Indian. I'm both Cherokee Native American and also grew up in the Wild West of Oklahoma, a place not many people venture out of, to places like New York or Los Angeles or Paris, where I spend most of my time.
Growing up in the Cherokee nation, the way that I did, moving around as much as I did and reinventing myself constantly, I started to notice these patterns. And really to me, design is ultimately about finding the insights of patterning and clustering and pulling those out and weaving them together into something that's meaningful. It's really about meaning-making, and storytelling is essentially the same thing. It's the vehicle that allows us to make meaning.
I have a queue of over a hundred websites I've designed that I'll never do anything with simply because it's my stress relief. And I think that the stories that I tell ultimately have a real design through-line.
Miya Osaki: With tech and healthcare right now, it is at a breakneck speed. And we're not sure if the right things are getting designed. And we may not know that, but now's the opportunity for designers to get involved, to try to influence that.
To get to the areas that we want to impact in healthcare, we really have to think about what are patients doing. What are doctors doing? How do we want them to do things differently in the future?
We want to improve the experience for cancer patients, or we want to change a conversation between a patient and a doctor. And that's really different than saying we're going to redesign the signage in an emergency room. We think it's a shift to defined our space before implementation because you really have to focus on the needs of users, and that's what design does best. But in healthcare, if you don't do that very early in the process, you kind of lose your window of opportunity.
Email:
podcast@aiga.org // Leave us a voicemail: anchor.fm/designfuturenow
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Dec 16, 201902:50
AIGA Design Future Now Teaser

AIGA Design Future Now Teaser

When we explain something like this, people say, "so how is that design?"
Maybe that should be the name of the podcast, "So How Is That Design?
It's really an identity crisis. We had this shared struggle, this shared identity of designers against the world, and struggling for their say at the table and really working very hard for it. But it's not that different than so many other social movements.
We are no longer designing one thing, but we're designing systems of interconnected services, people, and resources. That means that designers really need to shift the way that they think and the way that they design.
We can create culture, and businesses can start to embed design at a strategy level. We haven't even started to see the effects of what that can mean for the products we create and the businesses that become.
How is design changing as a discipline and profession and how do we face these challenges and opportunities as a community? We explore these questions and more on Design Future Now from AIGA, the professional association for design.
Dec 15, 201900:60