The Course Creator's MBA Podcast

C.J. Thomas, founder of Simply Healthy Marketing, shares her expertise on how to grow a heart-centered business. From setting growth goals to client and content clarity, C.J. provides actionable steps for service providers, coaches, and course creators to attract the right clients and promote their offers authentically.

She also emphasizes the importance of email marketing and breaking down the process into four phases. With C.J.'s guidance, anyone can build a successful business that makes a lasting impact. Don't miss this episode of the Course Creator's MBA Podcast!

Links mentioned in this episode:

Nadine Nethery, an audience-driven copywriter and brand messaging strategist, shares her expertise on creating effective copy that truly connects with an audience. With the rise of AI tools in copywriting, Nadine emphasizes the importance of human touch and empathy in crafting copy that drives action. She offers practical tips on audience research and gathering insights, leveraging competitors' experiences, and using AI tools like Chat GPT as a helpful tool, not a replacement for human connection. Tune in to this podcast to learn how to create copy that hits the mark and resonates with your dream customer.

Links mentioned in this episode:

Customer journey and buyer experience strategist, Stacy Coyle, shares her Sorbet Parfait Methodology™ for improving program and product delivery in the world of digital business.

Stacy emphasizes the importance of dedicating time and attention to the delivery of a program or product, alongside launch materials and the program itself. She offers tips on addressing common struggles in program delivery and recommends periodically placing oneself in the buyer's shoes, asking for constructive feedback, and constantly updating and improving the delivery experience.

Through small tweaks and consistency in communication, digital business owners can create an enchanting buyer experience that leaves their ideal clients exclaiming, "OMG, they get me."

If you're a digital business owner looking to elevate program delivery and create a smoother buyer experience, then this podcast episode is a must-listen.

Links mentioned in this episode:

In this episode, Samantha Weckesser shares her profound knowledge of organic content marketing, revealing how businesses can create high-quality and valuable content to attract and engage their audience.

With a three-part funnel of capture, nurture, and convert, Samantha provides listeners with powerful insights on how they can build a loyal following of customers through optimized and targeted content, social media, email marketing, and SEO. Whether you are a beginner or a seasoned marketer, this podcast is a must-listen for anyone looking to grow their business in the digital age.

Mentioned in this episode:

Jocelyn Montemarano, Video Podcast Producer and Thought Leadership Content Strategist, brings her expertise in video podcast production to help entrepreneurs create unique and refreshing shows that stand out from the competition. With a focus on creating a cohesive premise, Jocelyn guides listeners through identifying their brand commitment, designing a unique experience for their audience, and strategically using the podcast to achieve their overall marketing goals.

Listeners will gain valuable insights into the world of podcast production and walk away with actionable steps to create their own standout podcast show. Don't miss out on this must-listen podcast for anyone looking to make their mark in the digital age.

Links mentioned in this episode:

Elizabeth Ruth and Destini Copp, marketing gurus, dive deep into how AI is shaking things up for businesses. In this episode, Elizabeth dishes out tips on how companies can use AI to become industry leaders and forge solid connections with their audience. She stresses the need to grasp marketing fundamentals and set clear objectives before venturing into AI's possibilities. The chat also touches on ethical issues like data security and privacy, the prospect of fresh job opportunities and industries, and some creative ways to use AI in marketing. By tuning in, you'll score some awesome insights into the AI world and its power to transform businesses.

Links mentioned in this episode:

Marketing strategist, Amanda Warfield, shares her expert tips on how to successfully launch your online course. She emphasizes the importance of understanding the five stages of the customer journey and tailoring your content to address your audience’s pain points. By doing research and building a waitlist, you can increase your chances of a successful launch and long-term success for your business. Tune in to discover how to simplify your marketing and prepare your audience for your course or membership launch.

Links mentioned in this episode:

In this episode, one of my favorite email marketing experts, Kate Doster, shares valuable insights on using bundles to grow your email list and generate revenue.

From deciding whether to offer a free or paid bundle to using monetization strategies, Kate provides practical tips for making your bundle stand out in a crowded marketplace.

Kate emphasizes the importance of maintaining personal integrity, building personal connections, and avoiding overwhelming people with too many gifts.

Listen in to learn how you can successfully use bundles to grow your email list and generate revenue for your business.

Links mentioned in this episode:

Copywriting expert, Nicole Kepic, shares her wealth of knowledge on how to write effective newsletters that engage and sell. With 20 years of experience, she emphasizes the importance of consistency and personality in newsletter writing to build a community of loyal followers and convert them into customers. Her tips on incorporating personal stories, finding the right balance of selling, and measuring success will help any business create newsletters that stand out and connect with their audience.

Specifically, we discuss:

Mentioned in this episode:

Copywriter launch strategist, Stephanie Tilton, shares her expert advice on the critical pre-launch phase of launching a course. With a focus on creating authentic, heart-driven content over a four-week period, Stephanie emphasizes the importance of validating ideas and gauging audience interest before launching, to ensure a successful course launch. With tips on creating effective pre-launch content and advice on what types of content to avoid, this podcast is a must-listen for any course creator or membership owner looking to improve their launch strategy.

Specifically we discuss:

Mentioned in this episode:

In this episode, content strategist, Britney Gardner, shares valuable insights on how to create actionable, measurable content plans for business owners who are past the early stage and well into the entrepreneurial middle class phase. She emphasizes the importance of creating "action taker content" that encourages engagement and prompts the audience to take a specific action. Britney provides tips on building an audience of action takers by acknowledging their pain and providing concrete next steps. She also advises on tracking action-taking metrics to measure the success of content and offers a free gift for repurposing content. This podcast is a must-listen for anyone looking to engage their audience and drive real results.

Specifically, we discuss:

Links mentioned in this episode:

In this episode, certified content marketing strategist, Heather Richie, shares her expertise on creating content that resonates with an audience.

With valuable insights on common mistakes businesses make when creating a content plan, Heather provides actionable tips on researching and understanding audience needs, developing a content strategy that aligns with business goals, and optimizing content for different channels.

Whether you're a seasoned content creator or just starting out, this podcast is a must-listen for anyone looking to create content that engages their audience and achieves business success.

Specifically, we discuss:

Links mentioned in this episode:

In this episode, Dani Paige, Launch Copywriter & Strategist, and founder of Sales Page Prep School, shares her insights on the importance of hiring a professional copywriter for a successful sales page for your online course or membership.

She advises finding someone who is already vetted and certified and do due diligence on the candidate before hiring them. With her free matchmaking service, Dani helps course creators and membership owners find affordable and trustworthy copywriters. Tune in to learn more about the process and tips how to vet and hire the RIGHT sales page copywriter.

Specifically, we discuss:

Links mentioned in this episode:

Thirteen years ago, our guest today found herself sitting in a boardroom with a group of the internet’s top marketers. 

All men, and all making their own rules and harnessing the power of digital marketing to build businesses that allowed them the freedom to live as we all dream of. It was at this moment that she realized there was another way. A way out of stuffy boardrooms and cramped cubicles and into cozy slippers and a self-led schedule. 

A way to sidestep being overlooked and overworked and step into being her own boss. That moment changed everything and catapulted her onto a path that’s led her to a place where she’s now the one teaching others how to build an online business that fuels their wildest dreams.

In this episode I want to introduce to you Amy Porterfield. We’re going to hear about Amy’s story about how she went from sitting on the sidelines in a corporate boardroom to a multi million dollar a year digital products business owner.

Throughout the episode, we will also talk about Amy’s new book, Two Weeks Notice.

If you’re listening and thinking about turning your two weeks notice to jump into entrepreneurship, then this episode is just for you.

In this episode we cover:

Links mentioned in this episode:

Damla Aktekin is an Inner Child Energetic Wound Healer, Crystal Healing Teacher, and Soul Healing Writer who helps other self-healers and healers move beyond the energetic wounds of their inner children and shine brighter than they thought possible so that they can fully show up in their lives to heal themselves, their families, and their soul community.

In this episode, Damla reveals the power of creativity to heal and transform our lives. Join Damla on a journey to discover how to tap into you inner child, heal energetic wounds, and use crystals and energy healing to redefine your vitality. Damla shares her insights on creative blocks, how to stay in the flow, and how to tend to physical needs in order to unlock creative potential. 

Highlights:

Links mentioned in this episode:

Jen Theuriet is a writer and productivity coach for female creatives and entrepreneurs. Through her time-saving tips and clarity coaching, she’s here to help you make progress on your goals — while making it all feel like it’s within your reach. Her advice has been featured on Thrive Global, Healthline, Lifehack, and more. And when she’s not coaching female creatives to live smart, you can find her indulging in nature, time with friends and family, and the occasional chocolate binge.

Jen takes listeners on a journey to understanding how the brain works and creating systems and tools that match the way our brains are wired in order to achieve more with less. Jen shares valuable insights on the ‘hustle culture’, ‘Superwoman Syndrome’, the ‘needle movers’ in your life, and how to create a ‘work mode’ to eliminate distractions and create the environment you need to focus. Plus, Jen has a free video training series called the ‘Reset Routine’ available to help you stay focused and use your time efficiently. 

Links mentioned in this episode:

Would you like to create a successful business that requires only 25 hours of work per week, one that is tailored to your individual values and financial goals?

In this episode, Karin Rozell, Creator of the Happy Little Practice Method, will share her expertise and experience to help you create the life you want and make money doing it. 

From picking the right marketing strategies for maximum success to taking time to figure out what makes you happy in your business, Karin will help you craft a model of success that caters to your specific needs and values. Tune in and take the first step towards creating your minimalist dream business!

Mentioned In This Episode

In this episode, I'm joined by Kelly McCausey, Business Coach with Love People and Make Money and founder of several different memberships. Kelly has been in business online since 2002, doing internet radio since 2003 - jumped into podcasting when it was invented in 2004. Her main business model over the years has been memberships and she provides some great insight into the marketing strategies behind a successful membership.

In this episode, I'm joined by Parchelle Tahshi, CEO and Founder of The Author's Leverage. Parchelle is an award-winning creative educator who partners with authors to help them repurpose and monetize their bestselling books as premium and profitable online courses that create impact and additional income.

Specifically, we discuss:

Links mentioned in the episode:

Are you thinking of running a Black Friday sales promotion this holiday season? It's a great way to get that much needed influx of cash into your business. In this episode of The Course Creator's MBA Podcast, I chat with Brittany Long with Win With Systems all about planning your Black Friday sales promotion. 

If you're thinking of running a Black Friday sales, it's time to starting planning NOW! Listen in for tips on planning your promotion today so you can have a successful Black Friday holiday season. 

Specifically, we discuss:

Links mentioned in the episode: 

You've spent three months or more on launching a virtual summit. Now that it's over, but how do you continue to benefit from all of your hard earned work? 

Did you know that you an evergreen a virtual summit? 

Listen in while I chat with Jenn Zellers with Virtual Summit Search. Jenn is a Virtual Summit Alchemist and she empowers new and established summit hosts and speakers to create more reach and impact by extending the lifespan of their one-hit-wonder virtual summit experiences - without slimy sales tactics!

Here are some of the highlights:

Links mentioned in this episode:

In this episode we're answering your FAQs about virtual summits. Krista was recently asked if it's worth to host a virtual summit if someone didn't have a large following or email list. Here's what she told us: "Hosting a summit will actually help you grow your audience. The key is to pitch speakers who are a good fit for your summit topic and audience. Additionally, you need to give yourself enough time to plan the event (she recommends 90 days) and be specific about who your summit is for and what problem it will solve."

Listen in to get all of your burning questions answered about the best time to host a summit, summit planning, choosing a topic, pitching speakers and so much more! 

Links mentioned in this episode:

In today's episode, we're covering how virtual summits are the all-in-one sales funnel. A summit is a powerful tool for increasing your network and visibility and growing your email list for lead generation. Summits are also integral in driving revenue into your business through the all-access pass, VIP upsells, and the promotion of your offer to your warm summit audience. 

Listen in where Krista and I discuss how virtual summits are an all-in-one funnel strategy that can 10x your results. 

Here are some of the highlights:

Links mentioned in this episode:

In this episode, I chat with Krista Miller with Summit in a Box. Krista helps you replace slow-growth and costly marketing strategies with a high-converting virtual summit that will multiply your revenue and lead to your biggest course, membership, or group program launch yet. Her method incorporates highly-targeted positioning and feel-good, engagement based strategies that lead to higher than average conversion rates, true connections, and making a difference through your summit in a way that creates ongoing benefits for months after the event wraps up.

"Virtual summits connect you with 15, 20, or even 30 experts in your industry all at once. They're incredible for lead generation. They engage your existing audience and make money on their own." Krista Miller

In this episode we cover the various launch strategies and the pros and cons of each. Specifically, you'll learn: 

Links mentioned in this episode:

In this episode of The Course Creator's MBA Podcast, I chat with Jackie who is the Growth Manager at Interact about growing and segmenting your email list using a quiz.

We all want to grow our email list with our ideal customers and using a quiz as a lead magnet is a great way to not only attract the right people, but you can ask them questions in your quiz that allows you to segment your list and send them personalized information so they can take action right away. 

We chat about different ways you can use a quiz to nurture your audience that go beyond using quizzes as a lead magnet. Hint: quizzes are perfect for business owners who have online courses or memberships! 

Links mentioned in the episode:

Liz Wilcox makes over 6 figures a year with a $9/month membership. It’s seriously wild. In this episode, Liz spills the beans about her $9 per month membership--how she came up with the idea, how she grows her membership, and her secret tips for success. 

Links mentioned in this episode: (please note there are affiliate links below which means I may get a small commission if you purchase Liz's Email Marketing Membership)

Today, on episode #121, I chat with you about how you can create a personal connection in your evergreen sales funnel.

Sometimes, sales funnels get a bad rap and that’s because we’ve all seen the bro marketing type funnels that are super automated, sleazy, pushy and just trying to get you to buy at all costs. They don’t care if the product is right for you. They’re injected with urgency, FOMO and a guarantee where you have to submit like two months’ worth of “homework” before you could ever get a refund.

I teach a different approach to evergreen sales funnels. Listen in to learn about five ways you can create a personal connection in your evergreen sales funnel so you can sell your programs on autopilot without any of sleazy bro marketing sales tactics . 

In this episode on The Course Creator's MBA Podcast, I talk about how you can use your evergreen sales funnel to help recession proof your business.

Now, I don’t pay a ton of attention to the chatter in the online world. Generally, I just keep my head down, listen to my audience and make sure that I’m serving them.

But there’s been so much talk about a recession lately and depending on who you talk to, we’re currently in a recession or headed to one soon.

I’ve even heard of entrepreneurs, ones that I would have said were hugely successful in the past, closing down their online business and pivoting to do something else because it was just getting too hard.

Now I’m old enough to have lived through the recession back in 2008. It was a tough one for many folks. My family didn’t get affected by the recession, partly by planning, saving, but mostly by diversifying our income. And I’m doing the same thing this time.

In this episode, learn different ways you can diversify your income and use your evergreen sales funnel to work for you 24x7 to sell these offers even while you're doing client work or on weekends. 

Also mentioned in this episode is our Digital Product Accelerator program so you can have someone by your side helping you set up your evergreen marketing system to diversify your income and recession proof your business. 

Links mentioned in this episode:

So you’ve set up your evergreen sales funnel. You have your lead magnet with your registration page, your email automations and tags, your webinar registration page along with your sales page and everything else that goes into your evergreen sales funnel.

Here’s what I want you to do next. Test it.

Set up an email account, one that you can use for testing and go through your evergreen sales funnel just like a new subscriber would.

You may be surprised as to what you’ll find.

In this episode, I’ll walk you through what to review in your evergreen sales funnel and some tips on what to tweak if your sales funnel is not converting.

Links mentioned in this episode:

One question I get all the time is….am I ready to set up an evergreen sales funnel?

Don’t I have to launch multiple times before I set up my funnel for my online course or program?

Don’t I have to make sure my webinar is converting in a live launch before I can go evergreen?

Don’t I have to invest a ton of money in Facebook and Instagram ads to do a live launch before going evergreen?

In this episode, I’ll talk about who is ready for an evergreen sales funnel and why you should start with an evergreen sales funnel (versus a live launch).

Links mentioned in this episode:

On a scale of 1-10, how comfortable are you with tech? No matter whether you rate yourself a 10 or a 1, the good news is the tech needed for an evergreen sales funnel for your online course or program is not as difficult or scary as many may think.

And the best news is…. you don’t have to break your bank to set up an evergreen sales funnel that converts and works for your business!

In this episode, I’ll cover the must-have evergreen sales funnel tools  all specially curated to be easy on your budget.

Links mentioned in this episode:

Have you ever wondered, how do you create urgency in evergreen sales funnels?

We know that having a deadline in an evergreen sales funnel increases your revenue and conversion rate.

But how do you do this ethically and in alignment with your values?

In this episode, I’ll walk you how to build an automated (aka evergreen) sales funnel that aligns with your values and does not compromise your ethics.

Links mentioned in this episode:

Recorded webinars are one of my favorite evergreen sales funnels. In a webinar, you can demonstrate your expertise and build the know, like, and trust factor quickly and easily.

In this episode, I’ll walk you through step-by-step what you need in an evergreen webinar sales funnel so you know exactly what to do and when.

Links mentioned in this episode:

All offers, even low priced tripwire offers, need a dedicated sales page to help convert your lead to a paying customer.

This is a one-page site that describes your course or program to your ideal customer. It has one goal; convert the visitor into a paying customer (if they are the right fit for your course or program).

If your sales page is poorly written or designed and does not speak to the pain points of your ideal customer; you will lose the customer that you paid good money and time to attract.

Listen in for the key elements to include on your sales page so you know exactly what is needed to help your ideal customer make an informed decision about purchasing your course or program.

Links mentioned in this episode:

Once your new lead signs up for your email list, the worst thing you can do is never follow up with them.

Creating an email automation for your evergreen webinar is important to creating a relationship and keeping your name foremost in their mind. If you fail to stay in touch, they will miss out on your offer as well as forget who you are or how you can help them.

Listen in for the 12 must-have emails in an evergreen webinar funnel so you can convert your new lead to a paying customer, plus some other hot tips for evergreen webinar emails.

Links mentioned in this episode:

Your opt-in page for your lead magnet, also known as your landing page, is the first piece of content your new prospect will see before signing up (opting in) to your email list.

When your landing page is poorly written and does not “sell” your ideal customer on why they should sign up, you’ll lose this lead that you’ve paid good money or time to attract.

Listen in for hot tips on how to increase conversion for your lead magnet opt-in page so you can optimize your evergreen sales funnel.

Links mentioned in this episode:

Ever wonder what's the right lead magnet to attract your ideal customer in your evergreen sales funnel? 

Sometimes this exercise gets a little tricky. One could argue that your lead magnet content should be the same subject as your paid offer; but how much information from your paid offer do you want to give away for free?

In addition, you may be asking, do you need a lead magnet PLUS a recorded webinar (or some other type of "higher end" lead magnet) before you pitch your signature offer.

In this episode, I'll break this down and walk you through how to how to choose the right lead magnet(s) for your evergreen sales funnel. 

Links mentioned in this episode:

An evergreen sales funnel takes your new lead (your email subscriber) on the buyer's journey from being completely new to you to becoming your customer.

Your sales funnel will not work well if you’re simply offering random offer after random offer.

"Every online business owner who has a digital product or coaching program needs a sales funnel running on autopilot in their business." - Dr. Destini Copp

Without knowing exactly what products you’re selling, it’s going to be nearly impossible to build the window displays (your lead magnet and recorded webinar).

In this episode, I'll walk you through how to map out is your offer(s), which are the product(s)/program(s) you'll sell in your evergreen sales funnel.

Links mentioned in this episode:

Want to know how to protect your online course from copycats? Tune into this episode where I'm chatting with Amy Nesheim, Lawyer for Entrepreneurs and Founder of Artful Contracts. 

Amy will walk us through how to protect our intellectual property like our online course from copycats, the difference between a copyright and trademark, the importance of having an LLC for your online business and much more. 

Links mentioned in this episode:

Are you ready to sell your digital course? You’ve probably spent weeks, if not months, creating a perfect course for your future students.  Marketing your course doesn’t have to be super complicated or stressful, but you need a solid plan.

In this podcast episode, I'll walk you through the 3-part launch phase so you can create an effective marketing plan to sell your online course in your upcoming course launch.

Links mentioned in this episode:

Are you looking for a way to find more students for your online course or membership without investing money in paid advertising? Listen in to learn about one of the best ways to sell your online course when you're audience is small and you're just starting out. 

Episode Highlights:

Links mentioned in this episode:

Have you ever been told to live launch first before you go evergreen? There are definitely pros and cons to each method and quite frankly a lot of misinformation out there. In this podcast episode, I’ll cover when you may want to live launch and when to start with an evergreen sales funnel.

Episode Highlights:

Links mentioned in this episode:

Today in our podcast episode, I talk about my four favorite lead magnets for digital courses (to attract action takers). 

The question I have for you is this…do you ever wonder that you have the right lead magnet for your online course? One that attracts action takers and not just freebie seekers?

If you need to create a lead magnet for your online course that attract action takers, or maybe you just want to refresh one that you already have, listen in for my top favorite lead magnets for digital product creators.

Links mentioned in this episode:

Today in our podcast episode, I’m going to talk about a different type of online course that’s not only easy to create but has high student engagement due to their accessibility and convenience.

And that’s an audio course.

But before you create an audio course, you need to understand what type of course works well an as audio course and the tools to use so you can create an audio course that gets results.

Episode Highlights:

Links mentioned in this episode:

Are you interested in growing your email list fast? Collaborating with others in your niche is one of the best ways to grow your email list quickly with subscribers who are your ideal customer.

In this episode, I walk you through how participating in industry bundles with your peers is one of the best ways to grow your email list quickly with your ideal customer. 

Links mentioned in this episode:

Today we’re talking about organic traffic strategies for your evergreen sales funnel. I'll walk you through some traffic strategies that are more of a long-term game and some where you can get some quick wins by simply networking and collaborating with your peers.

In this podcast episode, I’m walking you through five somewhat unique examples of evergreen sales funnels that I use to sell my digital products.

Here’s a sneak peek of these evergreen sales funnels:

Links mentioned in this episode:

Today my special guest is Sue Glenn. Sue is the Marketing Director of Diverse Marketing and Web Design. Her passion is helping entrepreneurs and small businesses up level with email marketing.  She teaches proven strategies through workshops, online courses and one-on-one coaching. She also has an online course called Email With Ease. 

In this episode, we cover 5 best practices to help you supercharge your email marketing: 

Links mentioned in this episode:

Super Julie Braun is an entrepreneur, and her company Super Purposes helps people get the career and salary they deserve regardless of their challenges.  She specializes in teaching folks "How to get a job in 12 weeks!" and helps them get both the career and the salary they deserve.

In this episode, you’ll hear about how she specializes in helping niche markets get a job in 12 weeks and how they're using their revolutionary docuseries following unemployed, challenged job seekers through their journey to land their dream job. 

Links mentioned in this episode:

Today my special guest is Angela Ficken. Angela is a full-time psychotherapist in private practice, specializing in OCD, eating disorders and anxiety related concerns. After listening to her clients explain to her how difficult it was finding an understanding therapist, one who could actually teach coping strategies to manage difficult emotions, she created her first online course. Through email sequencing from her newsletter sent to her clients, she began to create her client list, all while fine-tuning her course, Breaking Everyday into Slivers.

She created a landing page and ran ads on Pinterest, offering a free download on Cognitive Behavioral Therapy (CBT). This course offered coping strategies for people to reduce stress, manage anxiety and set boundaries. Pre-pandemic her online course was gaining the momentum she needed to reach more people. Then came the pandemic and she was busier than ever, now in the process of launching her membership program.

Tune in to learn more about her entrepreneurial journey and how a full-time  psychotherapist created and launched an online course. 

Links mentioned in this episode:

Dallas Travers – From Talent Agency Owner to Business Mentor and Online Course Creator

Today my special guest is Dallas Travers. If you're a coach who serves everyday people, you need to know Dallas. Her ripple effect system teaches the exact steps to attract paying clients, build your list daily, and then scale your business with a course. She is also the creator of The Hive and host of the Six-Figure Coach Podcast.

Listen in to learn about her entrepreneurial journey and her Ripple Effects System which helps coaches who want to make a massive difference for real people without second guessing themselves, compromising their values or working 24x7.

Links mentioned in this episode:

In this episode of The Course Creator's MBA Podcast, you'll hear how Beth has transitioned from a nutritionist who leveraged the power of media to be featured on Oprah, Parade, Forbes, Inc., Nylon Magazine, Tori Burch, and Better Homes and Gardens plus appearances on The Dr. Oz Show, The Chew, and The Tonight Show. Learn how she pivoted to helping others intentionally prepare their business and leverage exposure through collaboration and media so they can increase their credibility, acquire more clients and earn cash. 

Links mentioned in this episode:

In this episode of The Course Creator's MBA Podcast, you’ll hear about Jem Millett's journey into entrepreneurship. Jem has been a leader across start-ups and corporate environments for decades. She knows what it's like to work her way up from the bottom of the ladder, and she is passionate about helping women take control of their careers. She founded Good at Work Club in 2019 with one goal - to bring together amazing women who want to get good at work so they feel good at work! With Jem's help, they will align with their highest values, share their gifts, and succeed like never before.

Listen in to hear how she has put together a strong plan in place to transition from her 9 to 5 role into full-time entrepreneurship. 

Links mentioned in this episode:

In this episode of The Course Creator's MBA Podcast, you’ll hear about Alexis Haselberger's journey into online entrepreneurship and online course creation. Alexis Haselberger is a time management and productivity coach who helps people do more and stress less through coaching, workshops and online courses.  Her pragmatic, yet fun, approach helps people easily integrate practical, realistic strategies into their lives so that they can do more of what they want and less of what they don't.  Alexis has taught thousands of individuals to take control of their time and her clients include Google, Lyft, Workday, Capital One, Upwork and more. 

Listen in to hear how she found clients for her time management and productivity coaching services when she was just starting out.

Links mentioned in this episode:

Dr. Alyssa Adams: Clinical Psychologist, Intuitive Business Coach + Host of The Uncommon Couch Podcast

Today my special guest is Dr. Alyssa Adams. Alyssa is a psychologist turned intuitive business coach. She helps trailblazing entrepreneurs like coaches, therapists, and wellness practitioners, build a practice as unique as they are. Together, we cultivate the confidence to earn more money, find more freedom and make a bigger impact than they ever thought was possible. Alyssa has been featured in media outlets. Co-author a certification program in nutritional psychology, shared her ideas at national conferences and sold profitable online courses.

Episode Highlights:

Alyssa shares her journey from a 9 to 5 Clinical Psychologist to a successful Online Course Creator and Entrepreneur. Tune into this episode to learn all about her online courses and how she helps others embrace the intuitive, energetic piece of their business, the personal psychology piece she calls the inner landscape.

Links mentioned in this episode:

Venese Lau: Entrepreneur, Online Course Creator + Owner of Your Entrepreneur Resources

Today my special guest is Venese Lau. Venese runs an events and marketing company in Tokyo, Japan. She has been an entrepreneur since she was 19 running all kinds of offline and online businesses. She is the host and face of Your Entrepreneurial Resources where she helps entrepreneurs start, grow, and scale their businesses, connecting them with the right mentors, resources, and tools. Venese shares how she went from running an event and marketing company, connecting local companies with international influencers and international brands with local influencers, to entrepreneur and online course creator.

Episode Highlights

She spent countless hours connecting with her audience and found her niche market.  Her online course, Making Money Online Bundle, was her first course offering, helping overwhelmed entrepreneurs take the necessary steps to launch their business.

Tune into this episode to learn more about her journey.

Links mentioned in this episode:

Jess O’Connell: Network Marketer, Online Course Creator, Entrepreneur, and Creator of the Aligned Launch Formula

Today my special guest is Jess O’Connell. Jess started her business after her husband lost his job in 2018 and they went on government assistance. Her first launch generated $1500 in revenue, the proof she needed to give it her full attention. She made a commitment to herself, she would no longer let anyone else be in control of her future. With a background in network marketing, teaching other people how to sell their network marketing business became her core offer. She realized that she needed to stop chasing down all the many things they were seeking and just focus on one, which was: How to teach people how to launch their course and scale to a cold audience.

Episode Highlights:

In this episode, Jess explains how she cracked the code with a 47K launch and an 11% conversion rate, all because she qualified her audience. She shares how to make sure messaging is in alignment with both the top and bottom of the sales funnel. Listen in as she gives great examples of why alignment of the sales funnel is so important.

Want to know her secret formula? Tune into this episode as she explains the 6 phases of alignment.

Links mentioned in this episode:

Tracie Shroyer: Launch Tech Specialist, Online Course Creator, Entrepreneur and Coach

Today my special guest is Tracie Shroyer. Tracie is a launch tech specialist for course, and membership creators, and she helps online entrepreneurs get past their tech blocks and launch their online courses, memberships, or other business projects. She helps people set up their businesses back end, connect all the dots and make a plan for their online course launch, all while living and traveling the US in an RV.

Episode Highlights:

Tune into this episode as Tracie shares the exciting news of her One-Stop Launch Shop. Also, find out about her many offerings such as the resources tech roadmap, launch checklist, launch planner and more!

Links mentioned in this episode:

Edoardo Binda Zane: Entrepreneur, Online Course Creator, Leadership Coach and Trainer

My special guest today is Edoardo Binda Zane. Edoardo, is a leadership coach and trainer who provides teams and leaders with communication and leadership skills to thrive in increasingly dynamic markets, to be resilient to changes and to increase their capability of generating value.

Episode Highlights:

Tune into this episode to learn about his course, Emotional Intelligence for Leaders, that teaches how to become a resilient leader, drive performance, and inspire teams.

Links mentioned in this episode:

In today's bonus podcast episode, I chat with Rob Gelb with HeySummit. If you've been in business for a while, you already know that hosting a virtual event is a great way to grow your business and expand your reach and impact. In this episode, Rob talks about an attendee persona and why it's the starting point for planning an impactful virtual event that serves your audience, promotes engagement, and gives you the best return on your event investment. 

In addition, we discuss:

Tune in to learn about virtual events and why you should consider a virtual event to grow your audience and expand your reach in 2022. 

Links mentioned in this episode:

Krystle Church: World Traveler, Entrepreneur, Email Copywriter, Online Course Creator and Business Coach

Today my special guest is Krystle Church. Krystle is a full-time world traveler, email copywriter and business coach who helps female entrepreneurs build and scale the business of their dreams, so they can expand their reach, income and impact. Whether working one-on-one with clients to craft high converting, email funnels, or privately coaching women to grow and scale their business. Krystle leverages the unique power of email, client experience, and brand authority to create impact and growth for her clients.

Episode Highlights:

Tune into this episode to hear how Krystle established her boutique copywriting agency, coaching and mentoring others on how to build their business.

Links mentioned in this episode:

Rachel Lindteigan: Specialist in SEO and Content Marketing

Today my special guest is Rachel Lindteigan. Rachel is a marketing expert, with more than 20 years of experience in traditional and digital marketing. She specialized in SEO and content marketing for over a decade and worked with some of the biggest e-commerce retailers during her corporate career. Her clients regularly earn 10 figures a year from SEO alone. She left the corporate world late in 2016 and founded Etched Marketing in 2017. She works with small business owners and provides SEO and content services. In 2020, she launched Etched Marketing Academy, Simple SEO Program and teaches overwhelmed course creators, coaches and online entrepreneurs, how to use SEO in an easy to understand way, so that they can get more traffic from Google without buying ads.

Episode Highlights:

Learn how after several pivots, and a revisit to an earlier course offer, she found her passion in teaching overwhelmed course creators, coaches, and online entrepreneurs.

Listen in to hear her inspiring story and find out why it's so important to conduct your ideal customer interviews. 

Links mentioned in this episode:

Colleen Welsch: From Freelance Beauty Copywriter to Online Educator and Creator of The Freelance Writer’s Guide to the Galaxy

Today my special guest is Colleen Welsch. Colleen is a freelance beauty copywriter turned online educator. After spending three years as a freelancer, traveling the globe, she began a coaching business to teach other aspiring writers how to turn their passion for words, into a profitable, sustainable business. Today, she offers a course called "The Freelance Writer's Guide to the Galaxy", as well as one-on-one and group coaching programs.

Episode Highlights:

Tune into this episode and learn how she teaches other writers to launch, manage and grow their careers.

Links mentioned in this episode:

Michelle Pippin: Creator of Women Who Wow, a Place for Women to Begin, Belong and Become

And today my special guest is Michelle Pippin. Michelle is the proud founder of Women Who Wow, the most exclusive association of women business owners in the world. Now boasting members in 50 States and eight countries, Women Who Wow has provided a place for seriously driven women entrepreneurs, to create wild success on their own terms. At the helm, Michelle sets the tone for women in business to accept no excuses, especially their own. Her confidence in being able to make money on your own terms, without compromising your priorities, is what women entrepreneurs need.

Episode Highlights:

Tune into this episode and learn her three tips for entrepreneurs, the online courses she's created, and how her business has morphed into the mentoring and coaching platform it is today.

Links mentioned in this episode:

Christian de la Huerta: Leading Voice in the Breathwork Community, Online Course Creator, Personal Transformation Coach and Spiritual Teacher

And my guest today is Christian de la Huerta who is a sought after spiritual teacher, personal transformation coach and a leading voice in the Breathwork community, with 30 years of experience. He has traveled the world offering inspiring and transformational retreats, combining psychological and spiritual teachings with lasting and life-changing affects.

Episode Highlights:

He is also an award-winning, critically acclaimed author, has spoken at numerous universities and conferences and on the TEDx stage. His new book, Awakening the Soul of Power, was described by multiple Grammy Award–winner Gloria Estefan as “a balm for the soul of anyone searching for truth and answers to life’s difficult questions.”

Tune into this episode to find out more about his work and how he has incorporated virtual events into his coaching programs. 

Links mentioned in this episode:

Would you like to use an evergreen sales funnel to sell your online course or membership? Do you wonder if deadlines in evergreen sales funnels are too pushy or fake?

Listen in to this bonus podcast episode where I chat with Jack Born who is the founder of Deadline Funnels. We discuss:

Links mentioned in this episode:

Alicia Diaz Blevins: Entrepreneur, Business Coach, Speaker and Online Course Creator

Today my special guest is Alicia Diaz, Blevins, the founder of Aldin Group. Alicia is a business consultant, coach and speaker. She supports CEOs, executives and online entrepreneurs, helping them grow their businesses and make them more productive and profitable. After more than 25 years as a senior access executive for different companies in Mexico and the United States, she has spent the last three years as an online entrepreneur.

Episode Highlights:

Alicia knows what truly drives companies to achieve successful results. She is the author of several online business and productivity courses, author of the e-book Digital Entrepreneurship, Nine Steps to Start Your Own Business Based on Your Talent and Your Passion and author of the e-book Guide for Successful Entrepreneurs, Five Steps to Success With a Digital Course.

Tune into this episode and be inspired to find your “Why”!

Links mentioned in this episode:

Becky Launder: CEO of Modern Direct Seller, Entrepreneur, Online Course Creator, Host of the Podcast Modern Direct Seller and More!

My special guest today is Becky Launder. Becky is the founder and CEO of Modern Direct Seller. She is also the author of 52 Tips, Building a Thriving Direct Sales Business, and the brains behind the Modern Direct Seller Academy, Modern Direct Seller Box, The Modern Direct Seller Podcast and Direct Sales Insight Survey. Becky is known for modernizing the direct sales industry, leveraging online marketing. She and her husband, Jeremy provide direct sales training strategy and systems to direct sellers in companies worldwide.

Episode Highlights:

Tune into this episode and learn some of the strategies she uses including her successful text message reminders.

Links mentioned in this episode:

Cindy Bidar: Helping Businesses Create Workable Systems and Repeatable Processes

My guest today is Cindy Bidar. She is the founder of Six-Figure Systems and CEO of Cindybidar.com. Her online career has spanned multiple specialties, including content and copywriting, marketing and operations management, coaching and consulting. She's had the privilege of working with some of today's most profitable online businesses, and has helped train seven figure marketing teams. In addition, overseeing the setup and management of hundreds of marketing and sales funnels through her training programs and one-on-one consulting. She helps her clients scale their digital course businesses by creating automated systems that improve conversion rates, increase sales and add more profit to the bottom line.

Episode Highlights:

Tune into this episode to learn how Cindy took her many, tiny courses and leveraged them into multiple offerings, including a membership community.

Links mentioned in this episode:

Jennifer Ledwith: Owner of Scholar Ready, Entrepreneur, Online Course Creator, Educator and Student Advocate

Today my special guest is Jennifer Ledwith. She is the owner and teacher of Scholar Ready, an educational services company. 

Scholar Ready teaches math, writing, reading, conducts personal essay writing workshops, and prepares students for the PSAT, SAT and ACT exams. It was started 16 years ago, with the goal to help students graduate with as little student loan debt as possible. 

Jennifer stresses the key to college and college scholarships are; perseverance, strong writing skills and competitive test scores. Every day she inspires her students to confront their academic challenges.

Episode Highlights:

Tune into this episode as Jennifer explains how she focusses on staying in front of her clients, offering continuing education opportunities and, in return, gets repeat referrals.

Links mentioned in this episode: