I asked Lucy what she hoped to get out of the conversation?

‘I would love to have a simple phrase that trips off my tongue that describes who I am and what I do.’

This conversation might be helpful for those of you who have been struggling to describe what they do in very simple terms.

Lucy mentioned a few things that you can ask yourselves whilst listening to this conversation.

What drives you or motivates you to want to coach people?

What is the part about coaching that brings you joy?

How has coaching impacted your life?

The following is my own take on our need to describe what we do and the resistance many coaches have to niching and marketing.

Why do you resist niching and marketing?

Do you want to serve everybody?

Is it possible that in creating a niche you might ultimately serve many more people?

In my experience it's not so much about what you do but more about how we can actually help people have peace of mind or a better quality of life.

THERE IS NOTHING WRONG WITH WANTING TO CREATE CLIENTS.

1. Not everyone you talk to has to become your client.

2. Clients are created simply because we take a genuine interest in other human beings.

3. If you seek to connect with anyone without having a genuine interest and only to create clients then you are going to fall flat on your face.

4. Seek to create conversations, not as a means to an end but simply to have a meaningful conversation with another human being. Or without being attached to a predetermined outcome.

Disclaimer: the following is absolute rubbish: ‘a client or someone would be willing to create a relationship with me and to connect with me for one reason only, I have a solution to their pain etc. And that is why ultimately people will connect with us.

I have no idea what I was thinking when I said that but whatever the reason was, it's definitely not the point I was trying to make. People connect with others for varying reasons.

It is certainly not because they are looking for a solution to their problems. People who are looking for a coach are looking for solutions but that is not the only reason they or anyone would be seeking to connect.

I invite you to listen and to share it with anyone you think might benefit from listening.

If you would love to be a guest, or if you know someone who would be a great guest, please get in touch via email, or send me a personal message.

https://www.facebook.com/diane.xuere

Carin Van Buuren - Reinventing Myself

The Coaching Experiment By Diane XuerebSep 11, 2020