By Dave Parkhurst
Digital DaveSep 28, 2020
Social Media Marketing - How To Use It Effectively To Drive Business!
Facebook, LinkedIn, Instagram, Twitter - can you use them to increase business? Certainly! This episode discusses best practices and how you can use Social Media in your business!
Paid Search and Google Ads. Buy Your Way to The Top!
Paid search marketing - buying ads that show up for certain key phrases - is an effective methodology for delivering quick marketing results!
Using Video Online to Supercharge Your Website
People would much rather watch a video than read words. In this episode, we explore some of the impact of using video on your websites, social media and online advertising. Andrew joins us to discuss the data and analytics of Video Marketing as well.
Reputation Marketing - Get 5 Stars!
People trust online reviews as much, if not more, than they trust a friends recommendation. In this episode we discuss the importance of getting great reviews, how to do it and what to do if you get that dreaded negative review.
SEO Part 2: Getting Found On Search Engines!
Continuing our discussion on Google and Bing Search!
SEO Part 1: How To Get Found On Google!
Andrew Ballard is back with us this week! In today's episode, we discuss the basics of Search Engine Optimization (SEO).
Episode 1: The Basics of Great Websites
In our first episode, Dave and Lee welcome special guest Andrew Ballard, author of "Your Opinion Doesn't Matter: It's Your Customer's Opinion That Counts." There are best practices that every website should have in 2020. What used to work in the old days - say like 2 years ago - may not work very well today.
Ballard is a marketing growth specialist who teaches strategic management and growth at the University of Washington. He's a highly sought after TEDx and keynote speaker and has worked with companies ranging from startups to Fortune 500's on marketing growth strategy.