Digital Explained to my Mom
By Sultan Semlali
My name is Sultan Semlali. I’m a business consultant passionate about marketing and technology.
A couple of months ago, I had a hard time explaining to my mom what I was doing in my day job. I struggled so much that she politely said: “ hmmm interesting”
Talking about that experience with friends and colleagues, I realised that I was not alone.
This is why, I have decided to go on a quest. Find the marketing professional that will be able to tell me who they are, what they do in words my mom would understand.
Digital Explained to my MomSep 22, 2022
Martech in 2023 - Retail Media - Reverse ETL and Composable Technology - with Martech Expert Niklas Nikolaidis
For the last episode of 2022, I am joined by Martech Expert: Niklas Nikolaidis. Niklas accepted the challenge to explain what he does in words our mom would understand.
Niklas is Partner at Arise Consulting Group (ARC) and Curamando where he works with business development around marketing technology ("Martech”) for clients and the 16 companies in ARC's consulting group.
During the conversation, we have talked about the exciting world of ‘Martech’ and all the changes we have seen over the past year
· The differences with Adtech.
· The rise of CDP and Reverse ETLs
· The Retail Media Opportunity
· The rise of composability
Besides his role at ARC, he’s also a Limited Partner (LP) at FirstPartyCapital, an investment fund investing in adtech and martech startups in Europe and Asia.
On the side, Niklas is a board member at student marketing company House of Education and a jury member of Association of National Advertiser’s ECHO Awards, an international competition listing the best, data-driven campaigns globally.
You can get in touch with Niklas via LinkedIn
Digital Explained to my Mom is a production of No-Stress Media. Please check our other shows such as Let's Talk About CX, where we discuss all things Customer Experience.
Game Theory and Marketplaces explained to my Mom
I am meeting Noah Healey, brilliant mathematician who tried to explain game theory and marketplaces in words my mom would understand. During the conversation Noah shared his love for math and some of the work he has done to improve marketplaces and make them fair for all participants.
Noah Healy is a market designer and game theorist working on better economic systems. After training in nuclear engineering he worked for tech startups at the peak of the dot com boom. Becoming fascinated by the mathematics of information and computation led to patent work on a better commodity market design.
You can contact Noah at:
Digital Explained to my Mom is a show from No-Stress Media. To learn more about our shows, please visit no-stress.media. You can sign up and be alerted whenever we have a new episode.
I am inviting you to check Let’s Talk about CX, our podcast where we discuss all things CX with practitioners, authors and thought leaders.
Web3, NFTs and the Metaverse explained to my Mom
Join this conversation with Samuel van Deth where we explore all things Web3, NFT and Metaverse.
Samuel is Marketing Strategy Director @ Oracle EMEA. He brings +20 yrs web & data business development | apply new technology and data in marketing domain at scale | AI/ML, blockchain, decentralised marketing, web 3 & NFT |
Please feel free to get in touch with Samuel via: https://www.linkedin.com/in/samuelvandeth/
Share your feedback here: https://galas.fm/episode/1214b6b1-d0a4-55af-856c-d8a858e40e58
SEO Explained to my Mom with Maddy Osman -
Share your feedback here: https://galas.fm/episode/a1e61c9e-4c63-5dca-bd6d-245f09882e2f
Join me for a great conversation with Maddy Osman, bestselling author and owner of The Blogsmith, an SEO content agency for B2B tech companies that works with clients like HubSpot, Automattic, Kinsta, and Sprout Social.
Maddy Osman is the bestselling author of "Writing for Humans and Robots: The NewRules of Content Style." She's a digital native with a decade-long devotion to creating engaging, accessible, and relevant content. After teaching herself web design at age 11, she found her true passion in content creation—learning the intricacies while transitioning from technical to creative SEO marketer. Maddy's journey from freelance writer to founder and CEO of The Blogsmith yielded numerous insights to share about content creation for enterprise B2B technology brands. Her efforts earned her a spot in Semrush's and BuzzSumo’s Top 100 Content Marketers and The Write Life’s 100 Best Websites for Writers. She has spoken for audiences at WordCamp US, SearchCon, and Denver Startup Week.
During the interview we have discussed, how to explain SEO, SERPS, SEA and all things related to creating content that engages people and robots.
Enjoy the show!
Are Marketing and Dating the same? An interview with Fatima Ross from EngagementFactory
In this episode, we are joined by Fatima Ross, Director Content and Creative/ Marketing at EngagementFactory, a Blend360 company, EMEA. Fatima is based in South Africa. She has a wealth of experience in marketing. During the interview we discuss her experience, her vision of marketing and what she does in words my mom will understand.
If you want to get in touch with Fatima or learn more about her, you can contact her via LinkedIn.
Share your thoughts on the episode at: https://galas.fm/episode/aae52f10-86a8-5091-8a9e-11f2d7ecc34d
[00:53] About Fatima Ross
[03:00] How would Fatima explain to my Mom what she does?
[03:58] Defining marketing
[06:05] Different approaches to marketing from South Africa, Europe, and the Middle East
[10:04] About Engagement factory
[13:00] How to keep energy and find inspiration and enrich yourself
[16:20] Handling customers' negative criticism
[18:55] Advice to people starting their career
[24:58] How to reach out to Fatima Ross
Real Time Email Personalisation Explained to my Mom - Nick Rouquette from Movable Ink
I have had the pleasure to interview Nick Rouquette, Associate Director of Partnerships at Movable Ink working in the Nordic and Benelux regions managing relationships with various partners from Marketing Cloud / ESP to tech partners and agencies.
I met Nick thanks to the active partnership between Oracle and Movable Ink. He agreed to take the challenge and try to explain what he does in words my mom would understand.
During the interview, we have discussed a number of topics such as:
- How to create content at scale
- How to personalise emails in real-time to increase conversion, engagement and reduce frustration (ohhh no this product is sold out!!!!)
- And I taught him a new Moroccan word... Labas!
Prior to life at Movable Ink, Nick worked at various Digital marketing Saas companies, including spending 7 years at CheetahMail where he learned the ropes of the CRM world.
You can also watch the interview on Youtube. It will also be published on all Podcasting platforms.
You can contact Nick via LinkedIn at https://www.linkedin.com/in/nickrouquette/
They are currently hiring. So get in touch with Nick or check their website: https://movableink.com/
Landing Pages Explained to my Mom with Nicholas Scalice, Founder of the Landing Page School
Special Home Working Edition - Digital Explained to my Mom with Markus Auer, Regional Sales Manager for ThreatQuotient.
Will AI replace workers in the future? - Jasper Wognum, Founder and CEO at BrainCreators
Jasper's line of work is difficult for your mom to understand, let alone you and me! His outlook on AI in the future is promising explaining how a lot of noise comes from marketing and sales hype. In reality, it will create more time for important tasks and time for what you might enjoy.
During the interview, we discuss the hype and confusion surrounding AI among other interesting applications.
Enjoy the show!
Balance your business and your life with a Business Sherpa, Tristan Wright, Chief Business Sherpa at Evolve to Grow
Democratising Investment Tools: Cryptocurrency as investment vehicle Shilpa Mitra, CEO and Co-Founder of Shufflup.org
Digital Explained to my Mom, Tatiana Cury, Marketing Sales Expert in Data Solutions and Miss LinkedIn
For this new episode, I met Tatiana Cury, Marketing Sales Expert in Data Solutions and Miss LinkedIn as I like to call her.
She can be described not only as a results-oriented person but also people-oriented, always concerned with building relationships and keep people happy. She really enjoys to challenge herself to bring innovative ideas to improve processes and results.
Digital Explained to my Mom, Jeff Tippett, Persuasive Communication Expert and Best-Selling Author
My goal for this show is to find the digital professional that will be able to tell me who they are, what they do in words my mom would understand.
I have had the pleasure to interview Jeff Tippett, known as Mr. Persuasion, the author of "Unleashing your Superpower", the ultimate book on persuasive communication.
During our conversation, we discussed how you can discover your persuasive superpower. A skill that can be useful for your private and your professional life. Jeff's life story is an amazing example of how Persuasion can change your life.
Digital Explained to my Mom, Guido X Jansen, Cognitive Psychologist, Customer Optimization Manager, Magento Master, Podcast Host and International Speaker.
My name is Sultan Semlali. I’m a business consultant passionate about marketing and technology.
My goal with this podcast is to find the marketing professional that will be able to tell me who they are, what they do in words my mom would understand.
For the 10th episode of "Digital Explained to my Mom" I have met Guido X Jansen. Guido has a very interesting profile: Cognitive Psychologist, Customer Optimization Manager, Magento Master, Podcast Host and International Speaker.
He works as customer optimization manager / innovator / facilitator for global brands (such as Randstad, Bol.com, T-Mobile, KPN to name a few). He teaches and coaches worldwide CRO teams improving their digital optimization processes.
Cryptos Explained to my Mom - Nicolas van Eeckhout - Co-Founder/CEO, Agnostic & Holistic Innovation Catalyst @Cogarius
I met Nicolas via my brother Fouad (hi bro'!). Nicolas has a great passion for digital, technology and networking. Besides being the co-founder of Cogarius, he is the co-founder of the Meetup Blockchain-Ethereum group in Brussels.
Digital Explained to my Mom - Grégoire Pauty - Innovation Designer and Optimistic Technologist at Adobe
Digital Explained to my Mom - Gregory Pouy - Cultural Analyst and Podcast Host of 'Vlan'
I heard about Grégory via one of my colleague, Olivier Binisti. After hearing the first episode, I was completely hooked. With more than 100k subscribers, his podcast is a reference in business podcasts in France. His podcast goes beyond digital marketing and aims at discussing key social trends and how they impact the work of brands.
Digital Explained to my Mom - Marie Incontrera - Author, 2x TEDx speaker and Social Media Consultant
Marie is a musician and author of the Amazon best-sellers, Social Your Book Launch and Spead your Ideas
Besides her job as an author, she provides a number of consulting services such as social media and online branding services for individuals and small businesses; media bookings (podcasts, internet radio, traditional radio, and more); TEDx talk development and speaker booking outreach; and book launch services.
Digital Explained to my Mom - Willem Corbijn - Managing Partner at IntoAction
Willem is Managing Partner at IntoAction and branch director for their Utrecht office. He has a background in business engineering and a passion for digital and working with people. He started his own company during college to step on to the digital train, and never stepped off after that.
Digital Explained to my Mom - François Laxalt - Senior Director of Product Marketing at Tinyclues
For the fourth episode of Digital Explained to my Mom, I have had the pleasure to interview François Laxalt, Senior Director of Product Marketing for Tinyclues. He is an accomplished senior marketing executive with 17 years in the marketing software industry (at companies such as Tinyclues, Neolane-Adobe, Datadistilleries and SAS 5 years).
Digital Explained to my Mom - Robin Leonard - Co-Founder and CEO of AFDigital
Digital Explained to My Mom - Eylard Wurpel - Former Director of Marketing at Belvilla
Digital Explained to My Mom - Pascal Ly - GM Lion City Rental (Uber)
During the interview, we have discussed differences in how businesses are run in emerging and developed economies. He shared examples of how companies likes Facebook are using Cambodia as a playground for testing ideas before rolling out to the rest of the world. We also discussed places where he enjoyed living and most importantly how he explains his role to his mom.