Frankly Write is a copywriting and brand studio for the rebels and the weirdos. I make customers obsess over brands, one word at a time. Some call me the brand cult-maker...maybe it was me, but I heard it's catching on.

Find Rachel online: https://www.instagram.com/frankly.write/

https://www.franklywrite.co.nz/

Previous episode: https://www.honeypotdigital.com/podcast/finding-your-brand-voice-with-rachel-rennie

AI Resources:

https://www.instagram.com/thebemusedstudio/?hl=en

https://openai.com/blog/chatgpt

https://www.jasper.ai/

https://www.canva.com/newsroom/news/text-to-image-ai-image-generator/

I’m new to AI myself, and have tried using it but found it quite hard to train the tools to match my brand voice. Neither of us are experts on AI, but as I’ve been listening to other takes on it and other podcasts, it seemed to me like Brand Voice was being left out of the conversation. I wanted to chat with Rachel about AI through the lens of copywriting, and brand voice. We want to be able to use these tools , but with accurate expectations and checks and balances in place to make sure we are still on brand. Since we embrace automation around here, we want to use AI to save us time, without compromising on the value we’re providing. I use AI to edit this podcast, with it switching between the video options, and it saves me at least an hour or two per episode, so I’m ready to apply it to other parts of my business. In this episode I chat with Rachel about how we can retain our brand voice while using the tools at our disposal. I’ll include some links in the show notes for more technical resources if this inspires you to learn more about AI.

Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. In the Digital Hive Podcast, YouTube videos and blog, Emma shares marketing mindset shifts and tactics to help you craft your own marketing strategy and make your next marketing move.

Find me online:

Work with me: https://www.honeypotdigital.com/work-with-me

Podcast: https://www.honeypotdigital.com/podcastMore content: https://www.honeypotdigital.com/blog

Instagram: https://www.instagram.com/honeypotdigital

Pinterest: https://www.pinterest.nz/honeypotdigital/_created

LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172

TikTok: https://www.tiktok.com/@honeypotdigital

If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application

If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com

Is your 2023 marketing strategy resilient?

Digital Hive PodcastBy Honey Pot DigitalNov 16, 2022