The Digital Hustle Tribe

In this podcast episode, I go over the top 3 things you should be asking your website and brand designer before hiring them.

Problem: Ever been in the middle of hiring a website and brand designer and wonder what you’re supposed to even ask to know if you’re choosing the right person or agency? Add to that jargon, different package options, stacked on general indecisiveness (at least for me), and making a choice feels like a heavy burden that won’t go away. Here are the 3 things to include in your questions.

Learn how to start a business while protecting yourself and balance sustainable practices to better your community. 

Melissa Wick spends her days helping new entrepreneurs hit home runs and helping existing business owners and clients evolve to build even brighter futures. She uses her knowledge and experience to think through, structure, and form businesses, agreements, settlements, deals, contracts, and she advocates for my clients in court when there is a dispute. Melissa's experience includes both litigation and transactional legal work.

Want to know the top LinkedIn Myths and how to gain more traction on the platform? Deanna Russo, owner of Leverage Up, busts through the myths and gives us actionable tips to increase our LinkedIn know-how.

PR Communications for small businesses doesn’t have to be scary. In today’s episode, I interviewed Yiema John, a PR specialist located in Columbus, Ohio, and helping entrepreneurs nationwide. “Communication is something that we all need to be good at,” says Yiema, “...whether we're communicating with friends and family to a C level executive.”

Recently, I hosted a virtual event for the Digital Hustle Tribe to get their small business websites reviewed. You can catch the full video below or the audio version where I go through the main points quickly.

Overall:

1. I recommend legal pages to be added. This could include a Privacy Policy, Terms, and Conditions or whatever your lawyer recommends (since, in case you weren’t aware, I’m not a lawyer).
   
2. Emotional copy that appeals to your audience and where they are in their journey to the problem’s solution.
   
3. More copy on some pages. A goal is 300 words.

One of the best ways to connect with your audience online is social media.

The thing is, a lot of small business owners tend to leave the social media “stuff” last. In today’s episode, I interviewed Simone Mckenna, a certified personal trainer living in Columbus, Ohio, and supporting her clients locally and internationally.

Email marketing can sometimes be the last thing on our list when it should really be top of mind in every campaign you run for your business.

In this episode, I got to chat with Tonnisha, owner of TJE Communications, a Columbus Ohio, minority-owned marketing company that helps entrepreneurs get a handle on their digital marketing. Tonnisha is a full-time entrepreneur and Founder of TJE Communications. She offers digital marketing solutions to small business owners to help them level the playing field between themselves, and large corporations. Tonnisha has worked with non-profits, e-commerce and retail brands, health brands, hair care, food and restaurant, construction, and more.

Your closet should give you the confidence to strut into a meeting (real or virtual) and achieve your goals. 

In the latest podcast episode, I spoke with Amy McBride, owner of Your Closet Confidence, located in Columbus Ohio, about how your clothes can give you a boost, whether you’re on Zoom all day or meeting up with friends for a social distanced gathering. 

Amy's a personal stylist who helps busy women find their confidence and simplify their lives via their closet. She works with women to create wardrobes that empower them to confidently focus on the things they are most passionate about. 

Knowing your brand voice isn’t just key to your marketing, it’s one of the biggest factors when it comes to pivoting and growing your business. 

Today, we tend to think that taking care of ourselves needs to involve a manicure, facials, massages and getting your hair done - when in reality, all you need to do is a check-in with yourself. In today’s episode, Anne Brady, a social worker and owner of a therapy practice specializing in treating anxiety and trauma in Columbus, Ohio, helps us dispel the myth of self-care to really help us grow.

From managing multiple businesses to launching a podcast and writing a book, Dr. Lee Cordell seems to be the hustle queen, except for one tidbit: she’s not into the stereotypical hustle life. She’s a trauma-informed pleasure focused business coach and mentors women who want to run successful businesses while still achieving fulfillment.

When done right, paid advertising can be the perfect way to grow a business.

In today's episode, we chat with Amy, owner of Your Development Resource. We talk about challenging our negative beliefs (about ourselves) about our abilities to learn new tech, doubts that anyone wants to see/hear us, and our insecurities about how we look/what we sound like.

Amy Bauman is the owner of Your Development Resource, a business focused on facilitating the personal and professional development of entrepreneurs and business professionals. Amy has a Bachelor’s degree in Education from The Ohio State University and a Master’s degree in Business Psychology from Franklin University. After presenting to various groups on topics like “The Power of Positivity” and “From Goal Setter to Goal Getter,” Amy realized that she could combine her gift of teaching with her passion for being a resource to others.

In this episode, we learn how Beth got started with her business and why understanding your brand's story is essential when starting promotions, such as video. Beth Menduni is the owner of Marketing Department, a business dedicated to telling stories that inspire confidence and emotional connection. They work with words and video to share powerful stories for local businesses.

In today's episode, we talk about parenting in the modern era, how it's changed and the way that both parents and companies can move forward with a culture that supports working moms and dads.

Learn why it's important for businesses to blog as well as her top tips to get started from Eryn Gilson, founder of 614 Mom and owner of Eryn Gilson Consulting. From working efficiently by reusing the blog post in multiple venues to making additional income through affiliate links.

LinkedIn marketing is a powerful yet often overlooked tool, especially for B2B businesses. Stacy of Pencil Point Marketing explains the easy ways you can utilize this platform to gain an audience and help your business flourish. From the dos and don'ts to algorithms and tips on making sure your connections see your post, you'll definitely be using LinkedIn as a growth tool after this episode.