The Digital Hustle TribeAug 24, 2020
3 Things To Ask Your Designer BEFORE Hiring For Your Website Or Logo Project
In this podcast episode, I go over the top 3 things you should be asking your website and brand designer before hiring them.
Problem: Ever been in the middle of hiring a website and brand designer and wonder what you’re supposed to even ask to know if you’re choosing the right person or agency? Add to that jargon, different package options, stacked on general indecisiveness (at least for me), and making a choice feels like a heavy burden that won’t go away. Here are the 3 things to include in your questions.
FREE Website Planning Course: https://www.roblesdesigns.com/free-website-planning-course
5 Things You MUST-HAVE On Your Website
Being a DIY entrepreneur is hard enough but then add “website designer” to the mix and you’ve got some road bumps to go through. So I get that you might have missed a few items but if you’ve been following me for some time, you’ve likely heard me say these multiple times and others perhaps are new things you could look into having on your website.
Get the show notes: http://roblesdesigns.com/studio-notes/5-things-you-need-on-your-small-business-website
Free website planning course: https://www.roblesdesigns.com/free-website-planning-course
How Facebook and Apple Changes Affect Paid Ads
Most business owners have played with, or at least thought of, creating ads to gain traffic to their website. And now, Apple has thrown what seems like a scary wrench into the paid media budget.
So, what exactly is happening between Apple and companies like Facebook who serve ads?
In this podcast episode, we spoke with Carissa Richardson, owner of Kindred Strategy which is a paid media agency based in Columbus, Ohio, and helping clients nationally. She broke down what’s happening in as little jargon as possible.
Link to show notes: https://www.roblesdesigns.com/studio-notes/how-facebook-and-apple-changes-affect-paid-ads
How To Get A Gorgeous Visual Brand For Small Businesses
From getting prepared before you hire a designer to keeping your brand consistent, our speaker Jackie, explains how to level up our visual design.
Full show notes: http://roblesdesigns.com/digital-hustle-tribe/visual-brand-design-for-small-businesses
Free website planning guide: https://www.roblesdesigns.com/free-website-planning-course
Getting Your Business Legally Legit And How Contracts Help Maintain Relationships
Wondering how to decipher all the legal “stuff” when it comes to your business?
In this podcast, I spoke with Demetrius about how business owners can navigate their businesses through a legal lens. Demetrius has been my lawyer since I got serious about Robles Designs. From answering crazy questions to creating contracts, he’s patiently been helping me get legit while explaining jargon again and again.
See the full show notes and get to know Demetrius: http://roblesdesigns.com/digital-hustle-tribe/getting-your-business-legally-legit
How To Plan Out Your Business Website And Avoid Redoing It Time After Time
Starting your website and confused about where to even start? Here’s a rundown of what you can do to avoid wasting time redoing your site, wondering what pages to create, and even what features to use. In this episode, we go over everything from the type of site you're creating to Pinterest and page hierarchy.
See the full show notes here: http://roblesdesigns.com/digital-hustle-tribe/how-to-plan-out-your-website-before-starting-to-build-it-out
Sign up for the FREE website planning course here: https://www.roblesdesigns.com/free-website-planning-course
Starting and Maintaining a Business Using Sustainable Strategies
Learn how to start a business while protecting yourself and balance sustainable practices to better your community.
Melissa Wick spends her days helping new entrepreneurs hit home runs and helping existing business owners and clients evolve to build even brighter futures. She uses her knowledge and experience to think through, structure, and form businesses, agreements, settlements, deals, contracts, and she advocates for my clients in court when there is a dispute. Melissa's experience includes both litigation and transactional legal work.
Busting LinkedIn Myths & Gaining Connections On The Professional Social Media
Want to know the top LinkedIn Myths and how to gain more traction on the platform? Deanna Russo, owner of Leverage Up, busts through the myths and gives us actionable tips to increase our LinkedIn know-how.
See the show notes for all the links + connect with Deanna on LinkedIn: https://www.roblesdesigns.com/digital-hustle-tribe/busting-through-linkedin-myths-amp-making-connections
Meet Deanna Russo:
"Authentic, genuine, and straight forward.
Those are three words that best describe me. I started Leverage Up to share my authentic advice with people who are looking to grow their network on LinkedIn. I customize my approach with my clients.
Everyone is at a different place in their LinkedIn journey. So what works for the goose will not work for the gander. Some people have 300 connections and are looking for their next opportunity. Others have 1500 connections and want to use LinkedIn to jumpstart or boost their business. Regardless of your end goal, Leverage Up will work with you to maximize the benefits of this platform in the fastest way possible."
Public Relations and Communication With Intention For Small Businesses
PR Communications for small businesses doesn’t have to be scary. In today’s episode, I interviewed Yiema John, a PR specialist located in Columbus, Ohio, and helping entrepreneurs nationwide. “Communication is something that we all need to be good at,” says Yiema, “...whether we're communicating with friends and family to a C level executive.”
About our speaker: Yiema John is a freelance PR/Communications guru in the Midwest, Columbus, Ohio, She’s on a personal mission to inspire you to live a more fulfilling and intentional life. You can find her on her website and catch the latest event here.
Website Reviews For Small Businesses - Therapy and Smart Home Services
Recently, I hosted a virtual event for the Digital Hustle Tribe to get their small business websites reviewed. You can catch the full video below or the audio version where I go through the main points quickly.
- Emotional copy that appeals to your audience and where they are in their journey to the problem’s solution.
- More copy on some pages. A goal is 300 words.
Make sure to leave a review. I look forward to catching you in the next episode. Find the full episode notes and video here.
Finally, check out the free website planning course. Perfect for those looking to redo their site or starting from a blank slate!
7 Crucial Website Steps To Take BEFORE Starting To Build It
7 Crucial Steps Before Building Your Business Website
Whether you’re creating your website from a blank slate or redesigning the whole thing, it can s be a daunting task for a business owner. The worse part is when you have to go through the process all over again because the foundation, aka: planning, wasn’t done from the start. That’s wasted budget and time.
Read the full article here: https://www.roblesdesigns.com/studio-notes/7-crucial-steps-before-building-your-business-website
For a free website planning tool, make sure you check this course out: https://robles-designs.teachable.com/p/plan-your-rockstar-website
Building out your Squarespace website? Check out my course: https://robles-designs.teachable.com/p/rockstar-squarespace-website-launch-course
Building Your Business and Tribe On Social Media With Simone McKenna, Fitness Guru and Influencer
One of the best ways to connect with your audience online is social media.
The thing is, a lot of small business owners tend to leave the social media “stuff” last. In today’s episode, I interviewed Simone Mckenna, a certified personal trainer living in Columbus, Ohio, and supporting her clients locally and internationally.
Find the blog post on our website.
Aussie born and raised, now living in Ohio, Simone McKenna is the owner of Simone McKenna Fitness, LLC. She’s a Certified Personal Trainer and Online Coach with a mission to empower women to live a life of passion, purpose, and confidence by providing fun fitness opportunities, current health education, and a supportive environment. She’s a lover of red wine, travel, and anything to do with the outdoors (except in Ohio winters).
How To Get Started With Email Marketing For Small Businesses
Email marketing can sometimes be the last thing on our list when it should really be top of mind in every campaign you run for your business.
In this episode, I got to chat with Tonnisha, owner of TJE Communications, a Columbus Ohio, minority-owned marketing company that helps entrepreneurs get a handle on their digital marketing. Tonnisha is a full-time entrepreneur and Founder of TJE Communications. She offers digital marketing solutions to small business owners to help them level the playing field between themselves, and large corporations. Tonnisha has worked with non-profits, e-commerce and retail brands, health brands, hair care, food and restaurant, construction, and more.
Showing Your Closet Confidence on Video and Beyond with Amy McBride
Your closet should give you the confidence to strut into a meeting (real or virtual) and achieve your goals.
In the latest podcast episode, I spoke with Amy McBride, owner of Your Closet Confidence, located in Columbus Ohio, about how your clothes can give you a boost, whether you’re on Zoom all day or meeting up with friends for a social distanced gathering.
Amy's a personal stylist who helps busy women find their confidence and simplify their lives via their closet. She works with women to create wardrobes that empower them to confidently focus on the things they are most passionate about.
Knowing Your Business's Brand Voice with Danielle Lim, Co-Owner of Haven Collective
Knowing your brand voice isn’t just key to your marketing, it’s one of the biggest factors when it comes to pivoting and growing your business.
Meet Danielle, co-owner of Haven Collective and marketing guru. In today’s podcast episode, we dive into branding and finding our business voice - speaking of voice, stay tuned to the end of the podcast to hear our fun facts!
Danielle Lim is the Co-Creator of Haven Collective, a coworking community in Columbus, Ohio. Danielle has over 17 years experience in marketing, project management, and venture capital. When she’s not building the Haven community, Danielle is often participating in green volunteer activities, snuggling her two cats, or enjoying the latest Columbus restaurant with her Husband, David.
Episode 9: Breaking The Myth Of Self-Care With Anne Brady
Today, we tend to think that taking care of ourselves needs to involve a manicure, facials, massages and getting your hair done - when in reality, all you need to do is a check-in with yourself. In today’s episode, Anne Brady, a social worker and owner of a therapy practice specializing in treating anxiety and trauma in Columbus, Ohio, helps us dispel the myth of self-care to really help us grow.
Episode 8: Building A Pleasure-Based Business With Dr. Lee Cordell
From managing multiple businesses to launching a podcast and writing a book, Dr. Lee Cordell seems to be the hustle queen, except for one tidbit: she’s not into the stereotypical hustle life. She’s a trauma-informed pleasure focused business coach and mentors women who want to run successful businesses while still achieving fulfillment.
Lee Cordell is a trauma-informed, pleasure-centered business coach, empowering business bada**es to create lives brimming with both success AND fulfillment. Lee uses her 15+ years of experience in healthcare, psychology, and education to help her clients own what they want and get out of their own way to get it! Lee’s motto in life is short and sweet: Give more. Get more. Repeat.
Episode 7: Paid Media and Advertising for Small Businesses with Carissa Richardson
When done right, paid advertising can be the perfect way to grow a business.
Thankfully, we’ve got Carissa Richardson, owner of Kindred Strategy to help us create a campaign that will align with our business goals and provide solid data to move forward. In this episode, Carissa tells us how she got started and the top things to keep in mind when stepping into paid media.
Carissa has 13 years of agency experience developing paid marketing strategies that create meaningful connections between brands and their customers. She is an expert in paid advertising planning and buying but understand that most people aren’t. She loves collaborating with clients and breaking down these sometimes complex or foreign subjects in a way that is educational, relatable, and understandable.
Episode 6: Growth Mindset in a Digital World with Amy Bauman
In today's episode, we chat with Amy, owner of Your Development Resource. We talk about challenging our negative beliefs (about ourselves) about our abilities to learn new tech, doubts that anyone wants to see/hear us, and our insecurities about how we look/what we sound like.
Amy Bauman is the owner of Your Development Resource, a business focused on facilitating the personal and professional development of entrepreneurs and business professionals. Amy has a Bachelor’s degree in Education from The Ohio State University and a Master’s degree in Business Psychology from Franklin University. After presenting to various groups on topics like “The Power of Positivity” and “From Goal Setter to Goal Getter,” Amy realized that she could combine her gift of teaching with her passion for being a resource to others.
Episode 5: Knowing Your Story with Beth Menduni
In this episode, we learn how Beth got started with her business and why understanding your brand's story is essential when starting promotions, such as video. Beth Menduni is the owner of Marketing Department, a business dedicated to telling stories that inspire confidence and emotional connection. They work with words and video to share powerful stories for local businesses.
Episode 4: Let's Talk Modern Parenting With Marti Post
In today's episode, we talk about parenting in the modern era, how it's changed and the way that both parents and companies can move forward with a culture that supports working moms and dads.
Episode 3: Blogging With Eryn Gilson of 614 Mom
Learn why it's important for businesses to blog as well as her top tips to get started from Eryn Gilson, founder of 614 Mom and owner of Eryn Gilson Consulting. From working efficiently by reusing the blog post in multiple venues to making additional income through affiliate links.
Episode 2: LinkedIn Marketing with Stacy of Pencil Point Marketing
LinkedIn marketing is a powerful yet often overlooked tool, especially for B2B businesses. Stacy of Pencil Point Marketing explains the easy ways you can utilize this platform to gain an audience and help your business flourish. From the dos and don'ts to algorithms and tips on making sure your connections see your post, you'll definitely be using LinkedIn as a growth tool after this episode.
Catch Stacy on her website: https://pencilpoint.marketing/
And this helpful article she's provided: https://www.linkedinsights.com/the-linkedin-algorithm-explained-in-25-frequently-asked-questions/
Episode 1: Building Community with Melissa Blackburn, Co-Owner of Haven Collective
In this juicy episode, we talk about building community, the customer experience and what it's like pivoting during the pandemic. Our amazing guest is Melissa Blackburn, co-owner of Haven Collective in Columbus Ohio. She's also a business coach and loves to cheer on fiery entrepreneurs as they build their businesses.
You'll learn how Haven Collective has pivoted their memberships to the virtual space - and not just by creating another Facebook group. They listened to their customers and shifted to a platform that allows for personal and professional growth without all the noise.
When it comes to creating community, Melissa is all about asking the customer what they need and filling that void. Whether it's providing childcare at the co-working space, giving business advice or just letting someone rant about a particular client - she's the cheerleader and "big sister" everyone wants to have.
Welcome To The Digital Hustle Tribe
Welcome to the Digital Hustle Tribe! Where you get real conversations about growing the digital side of your business and creating the empire you've been dreaming about. Our chats include marketing specific topics like LinkedIn as well as finding your voice and standing up to use your voice.
Your host, Yasmine Robles is the owner of Robles Designs, a website agency located in Columbus, Ohio.