Digital Marketing from Digital Opps

Check out this episode, where we quickly unpack the must have tactics for digital brand growth in 2022.   

For more digital marketing strategies and tactics to help grow your business, visit https://rboa.com/blog

LinkedIn traffic has soared over the past 18 months. Has your company taken advantage of the enhancements of the LinkedIn Ads platform? In this episode, we dive into the six steps to scale your LinkedIn marketing strategy with guest Anthony Blatner Founder, CMO - Speedworks Social.

For more digital marketing strategies and tactics, visit https://rboa.com/blog

As a result of the pandemic, more and more brands are launching ecommerce brands focused on direct to consumer. So what are the pitfalls to avoid when launching your ecommerce brand? Listen in as we discuss the topic with Lucas DiPietrantonio, CEO and Co-founder, of DARKROOM.

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Today's episode: Finding the sweet spot between brand and demand with Carl Fremont, CEO Quigley-Simpson.

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Since the pandemic, businesses across nearly every market segment have faced tremendous obstacles as they try to maintain or exceed their growth goals. What emerging trends are taking place as a result of work-from-home and other economic factors. What has changed in the traditional business development strategies? Join us as our guest Dan Englander, CEO/Founder of Sales Schema shares his insight.

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We are living in an experiential economy—so how do we adapt, now that in-person experiences are put on hold? Digital experiences. In fact, with B2B’s longer customer acquisition timeline, digital experiences offer an even wider opportunity to provide touch points along the purchasing journey. From advocacy to renewal or upgrading—through landing pages, ebooks, infographics, product pages, or reports—B2B companies should bring immersive experiences into every stop of the customer journey. Joined today on the show is Zarina Stanik, Director of Events from Ceros. Zarina will discuss the five levels of experiential content—narrative, visual, integrated, interactive, and immersive—and how to incorporate those into each level of your acquisition strategy.

For more digital marketing strategies and tactics, visit https://rboa.com/blog

To say that the current climate for brand messaging and marketing is volatile is a complete understatement. In today's episode, we unpack "Max Move Marketing: How to Make a Social Impact that Drives the Bottom Line" with guest Lola Bakare. Tune in and get ready to take notes! This is a powerful episode you don't want to miss.

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Is your business running digital display or programmatic ads? This episode is a MUST. Dr Augustine Fou dives into his recent article from Forbes where he outlines BIG fraud in the digital marketing ecosystem. Tune in to learn more!

For more digital marketing strategies and tactics, visit https://rboa.com/blog

Has your small business hit the growth ceiling? If so, this episode is for you! We are joined by Bryan Clayton from GreenPal, a service-based marketing place in the lawncare maintenance segment. Bryan shares his journey and the growth markers from start up to $20M in revenue. Tune in to hear his story!

For more digital marketing strategies and tactics, visit https://rboa.com/blog

In a recent interview with Kevin O'Leary, he describes how the majority of his businesses grew in 2020. That interview truly inspired this episode, we carefully unpack three essential business growth hacks you need to make in order to thrive in 2021. These three hacks are simple to integrate into your marketing plan and/or your daily routine. Tune in to learn more.

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What's the pandemic pivot for any business growth strategy in 2021? Guest on the show is Erik Huberman, former Forbes 30 Under 30, of Hawke Media.

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Today's episode: Mastering the Creative Matrix - The fusion of art and science through your marketing and social media channels. Joined by guest speaker, Zenia Johnson, 3Q Digital.

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With the spike of internet traffic due to more people working from home and spending more time on the web, how will "good" brands earn the trust of their target audience. In this episode, we explore digital amplification, content strategy and modern tactics for the web with our guest Dan Greenberg, Founder and CEO of Sharethrough.

For more digital marketing strategies and tactics, visit https://rboa.com/blog

The connected and linear TV ad space has dramatically shifted over the past 12 months. Tune into this power packed episode where we discuss screen-to-screen strategies with Sara Rethinger of Amobee.com.

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This is one the best episodes ever! Kevin Urrutia shares his story of how he successfully started, grew and scaled his small business in just 18 months. Get ready to tune-in and take notes. 

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Many data sources have completed their reviews and digital reports and they are point to the same conclusion, website traffic across every vertical is up 30% year over year. However, there is a bid disconnect in on specific area or channel that many businesses are over looking. Regardless of whether your business has been severely impacted in a negative or positive way, this channel should be addressed as it has massive ROI for the future of your business.

For more digital marketing strategies and tactics, visit https://rboa.com/blog

Welcome to the new normal? What are the best strategies for customer acquisition in the new normal? In this episode, we discuss the three stages of customer acquisition that are blowing up and producing serious longterm brand equity and ROI.

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What is brand empathy? Why should you care? In a HubSpot survey, 42% of business are failing at brand empathy. In today's episode, we look at eight action points that brands like Apple, Dell, BestBuy, Uber and AirBnB use to deploy brand empathy which result in massive ROI. Tune in!

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If your company or association is thinking about taking your annual conference virtual, this episode is absolutely for you. We cover 27-points that should be taken into consideration. These points cover a 360 degree of attendee experience, exhibitor and sponsor opportunities as well as the longterm revenue potential beyond the conference. Tune in to learn more.

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Many businesses across America have experienced significant challenges as a result of the COVID-19 pandemic. In today's episode, we care joined by  Tony Guarnaccia to discuss the three small steps business should take in growing profit after a crisis. Tune in to learn more.

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Normally during a time of crisis, TV time spikes dramatically, but the new normal is turning to mobile platforms as our primary news sources. If your brand has not developed an audio-based marketing plan, now is the time. Tune in as we discuss these vital building blocks!

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Leveraging the power of influencer marketing can be a game changer for your business. How do major brands like Coca-Cola, Home Depot and Under Armour execute their influencer campaigns? Nancy Rothman from Sideqik takes us behind the scenes of how major brands grow and activate their online community through authentic influencer connections.

Listeners of the this show can take advantage of a Sideqik special offer by visiting https://sideqik.com/smb

In this episode, we wrap up YouTube Video SEO. For brands looking to boost their YouTube channel reach and increase their video ranking, this is a MUST tune in episode! 

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Are you looking for a cost effective way to market your business? In today's episode, you will learn the superpower ranking signals as part two of our comprehensive tutorial on YouTube Video SEO. Tune in to learn more.

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One of the most underutilized digital marketing strategies by brands is YouTube video SEO. YouTube videos, when optimized properly, have massive upside to amplifying your brand reach. In today’s episode, we will cover the first two important elements of optimizing your video content. The first is how to find magical topics and the second is the recipe for creating high-retention videos.

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Is it really possible to launch a brand new solopreneurship business on a $17 annual budget? Yes. In this episode, we outline the step-by-step process of how to do it. It really doesn't matter if you are tech savvy or not, this isn't rocket science, but you need to know the right resources to get started on building your digital headquarters. Tune in to learn more.

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The Department of Labor estimates that more than 26 million Americans have filed for unemployment since March 14, 2020 due in large part to COVID19. As small businesses begin to recover from this, there will be a significant salary reset for employees of small businesses. So why will personal branding play such as large role in the gig economy of 2021? Tune in to learn how and why it matters.

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This week YouTube celebrates 15 years of hosting videos and becoming the second most popular search engine next to Google. So why do only 9% of small business owners use YouTube to promote their business. How much money could they be leaving on the table? Tune in to find out.

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History can be a great indicator of what could happen in the future. By looking at what occurred following the market crash of 1929 and/or the Cuban Missile Crisis, we can anticipate how society will prioritize spending and how brands can improve consumer confidence. So what do brands do now and then what happens next? Let's explore the possibilities and create a plan for future growth. Tune in.

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Many small businesses are scrambling to find ways to navigate the volatile economic landscape right now. In today's episode, we are joined by Katie Lilly from Lillyfield Accounting Solutions to discuss the federal and local programs and how to avoid delays in submitting your forms as well as forecasting cash flow for your business. Tune in.

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Now more than ever brands are scrambling on ways to provide value to their customer or member base. In this episode we discuss the 9 steps to developing and launching a virtual learning or membership engagement area for your website. Tune in.

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Reports from many sources indicate that internet traffic is up almost 30 percent as Americans are attempting to flatten the curve of the spread of COVID-19. Whether working from home or just staying at home, the ripple effect is amplifying organic search queries. Now is the time to double down on your SEO tactics. In this episode, we are joined by Matt Beaulieu of HUbShout to discuss what tactics to execute RIGHT NOW. Tune in.

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Why is SEO so important right now? Why should your business pay close attention to SEO in 2020? As a result of COVID-19, more people are turning to the internet to find answers to their questions. In this episode, we review the 12 point checklist for an emergency SEO strategies plan. Tune in to learn more.

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With more and more people using the internet to search for special store hours, available products or limited service offerings in the midst of COVID-19, it is absolutely critical that brands have a rock solid SEO plan. In this episode, our guest is George Papadeas from the HOTH as we dive deep into the must-have strategies for the remainder of 2020. Tune in.

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As a result of the explosion of online traffic on the internet in the last 30 days, businesses should take a very close look at their Google Analytics console. Many business owners make the assumption that everyone behaves (consumes content) the same way that they do. Not true. In this episode, we outline how to create a 60-day action plan based on the data (not personal opinion) recorded in your Google Analytics account. Tune in to learn more.

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During these challenging times, businesses must explore innovative ways to stay connected with their customers and clients. In this episode, we discuss seven simple steps to stay connected and increase your brand reach. Tune in.

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Now more than ever brands must provide meaningful digital touch points during the digital consumer life cycle. During this episode, we cover best practices and pitfalls to avoid in executing a sound omnichannel marketing plan with special guest Rytis Lauris of Omnisend. Tune in.

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For many businesses and/or associations the annual conference or summit is either number one or number two in terms of revenue. With the disruption of COVID-19, many organizations are canceling these events. In this episode, we discuss making the shift to a virtual event.

For more digital marketing strategies and tactics, visit https://rboa.com/blog

No doubt that every business on the planet has been or will be impacted by COVID-19 in 2020. Some businesses are already seeing the impact of social distancing and self-quarantines. One aspect that is being greatly overlooked is the surge in internet traffic. Global traffic is up 10% and regionally up 30%, so how has your business adapted its digital footprint? Tune in.

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In this episode we are joined by Brad Williams from WebDevStudios as we discuss how he grew his small agency into a powerhouse remote team while leveraging the scalability of WordPress. Tune in to learn more.

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The shift in consumer demand to find relevant and meaningful results according to their search query is grossly underestimates. Brands must understand how to blend art (creative) and science (data) to craft the right message and deliver it to the right audience. What has worked over the last few years isn't going to get the job done. How can brands pivot to find meaning connections and growth their business in 2020? Tune in as we are joined by Paxton Gray from 97th Floor as we explore the digital road ahead.

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In today's episode, we discuss the challenges that medical professionals and clinics face in executing their digital marketing campaigns and how it relates to HIPAA compliance. We are joined on the show by Lori Hibma from CP Solutions.

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Digital audio consumption has skyrocketed over the last 24 months. How can brands leverage the power of Pandora to amplify their reach and create new business opportunities to growth their business? Tune in to learn more.

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In 2020, an election year, the digital marketing feeds are going to be more crowded than ever before. How can brands stand out? On today's episode, we are joined by Naira Perez of Springhill Digital to discuss how brands can tackle these challenges successfully.

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As media consumers of all types including video, audio and written content, we hate interruptions (commercials). How can brands truly execute meaningful and measurable content marketing? Why do brands fail at it most of the time? How can you launch a successful content marketing strategy? Tune in to learn more.

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In today's episode we are joined by Lauren Barry, Senior Product Marketing Manager from Brightcove to discuss the game-changing opportunities in managing and analyzing video campaign data across multiple platforms in order to effectively measure your campaign results.

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Many brands have become frustrated by the low conversion rates of their digital marketing campaigns. In this episode, we discuss the five steps brands can take to help improve those conversion rates. Tune in to learn more.

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Google announced last Tuesday that it is going to no longer supporting 3rd-party cookies on its Chrome browser in phases over the next 2 years. What does this mean for your digital marketing and retargeting campaigns? Tune in to learn more. 

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If you are not satisfied with the results of your marketing efforts from 2019, but want to explore other marketing options, this is the perfect episode. Whether you have been in business for 10 years or 10 months, this covers the core components of marketing in 2020. Tune in.

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Ever wondered how or why people click on links they shouldn't? In this episode, we take a deep dive into digital manipulation versus authentic social inspiration. Target audience obsession is the key to unlocking true brand loyalty. Tune in to learn more.

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In 2020, brands will be faced with new challenges when trying to connect with new prospects as the old marketing tactics are not working. So how can your brand overcome these challenges? Tune in to learn more.

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In the last 12 months, we have seen a 50% increase in homes equipped with at least one smart device representing $300M in sales. By 2023, this number will sky rocket to $6B. As a result, digital marketing strategies of the past 10 years will be come obsolete. Please tune in to this important episode! Unless you are closing your business in the next 6 to 8 years.

Many companies find themselves rushing to tie a bow on 2019, while others juggle those challenges and dig down deep to plan for 2020. The incredible data to be mined in Google Analytics provides business insight from website visitors helping your company form data-driven decisions for content and digital marketing campaigns in 2020. So where to start? Tune in.

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Brands like Doritos, Ashley HomeStores, Unilever, Wendy's and Nestle's have unwrapped the perfect gift to help growth their digital reach. These brands have a jumpstart on the competition. So how can you get on the inside track? Tune in to learn more.

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Just like an FBI profiler, marketing professionals need to be able to create a target audience persona (profile) of who they want to reach in order to reach them "before" they begin the purchase cycle. In this episode, we discuss seven simple steps of how to do just that. Tune in.

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Over the past 18 months we have seen a huge shift away from linear TV single creative intended for mass appeal. Successful marketers have learned the massive advantage of segmentation in their campaign creative. This will reach maturity in 2020 as "micro-campaigns." So what are the essentials of executing highly successful micro-campaigns? Tune in.

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Pantone the color experts recently released the color of the year. In this episode we discuss that announcement along with how color impacts your marketing efforts. There are both positive and negative and emotions associated with various colors so let's dive in. Tune in.

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With more than 700,000 podcasters reported in 2018, we are seeing a massive amount of original audio content being published. Americans continue to consume content based on personal preference rather than relying on traditional media outlets. So how can brands connect with the best podcasters to reach their target audience? Tune in to learn more.

For more digital marketing strategies and tactics, visit https://rboa.com/blog

Take a dive into the insights and trends behind the $9 billion dollars spent between Black Friday and Cyber Monday for 2019. Without a doubt, Americans love to play indoor and outdoors, consume media content and cook and eat. Plus, a bonus on how to hack Elfster as a great business development tool. Tune in.

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Our attention span has been hacked! We are overstimulated by digital content across every platform. So how can brands elevate above the noise? In this episode, we explore how to leverage the 20-second micro video format to smash your 2020 marketing. Tune in.

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A recent report released by Twilio reveals two channels that many brands are ignoring in 2019, but will be mission critical in 2020. This report reflects insight from 2,500 global consumers who indicated where, when and on what platform they prefer when engaging with brands and they are NOT social media. Tune in to learn more.

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WordPress now powers more than 33% of all websites on the internet today. As a result, it is the most targeted platform of bots seeking to compromise it in order to add it to a massive bot network. So what are the best methods to hide from these attacks? Tune in to learn more.

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Netflix, Hulu and other streaming services have made binge watching even easier with the "skip intro" feature. So how can brands make the shift from the linear TV commercial ad marketing approach to modern digital storytelling? Tune in to learn more.

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In today's episode, we are joined by Kasey Diehl, Director of Marketing, Ajax Building Company. As a 10 year marketing expert, Kasey shares her lessons learned a year later after an exciting merger with a larger company.

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If you are a sales representative, business development manager or business owner looking to grow your personal brand on a zero budget, you will find this episode extremely helpful. Tune in.

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With more than 28 million subscribers accounts and over 70 million ad supported uniques (multiple profiles on one account), brands now have a video streaming service to reach cord cutters. In this episode we explore the various options for flights, targeting and ad spend budgets. Tune in.

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In this episode, we dive into what it looks like when a fortune 500 company leverages its own first party data and pushes the envelope with Instagram influencers and YouTube video. The Best Buy Media Network saw 40% growth in 2018. Tune in.

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Here we are on Columbus Day 2019 and one of the most popular gaming platforms is reduced down to a black hole. Is is a PR stunt or is it a system-wide failure? If you are planning a PR stunt, what multipliers and contingencies should you have in place? How will your measure the brand reach? Tune in.

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Amazon made a smart play in 2014 in scooping up the livestreaming and real-time chat platform Twitch for a cool $970M. So how can your business leverage Twitch Influencer Marketing? In today's episode we will dive into the Twitch Influencer Marketing place to discover the options! Tune in.

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LinkedIn announced this week (Oct. 1, 2019) enhanced Forecasting and Data Intelligence options in LinkedIn Campaign Manager. How can you hack these new features to ensure your ad creative is shown to decision-makers? Tune in.

For more digital marketing strategies and tactics, visit https://rboa.com/blog

How important is brand recognition over the next decade? Imperative! Coming off the heels of Amazon's announcement last Tuesday of the Voice Interoperability Initiative - a coalition of over 30 tech, education, software and media companies - the www is undergoing a massive shift from generic search terms to brand mentions and requests. Are you prepared for the shift? Tune in.

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Brands are constantly being presented with corporate sponsorship opportunities and while they can be useful they often fail to yield profitable results. In today's episode, we discuss a savvy twist on event sponsorship that will produce results that will boost your brand beyond the expo table visibility. Tune in.

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Who is Abraham Maslow and how does his theory of human behavioral motivations shed light on why some digital content goes viral. This extended episode is a deep dive into the science behind human emotions and the triggers of social media viral content. Tune in.

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Imagine your company is captured in a dark cave of declining sales and loss of market share. You need to assemble a team of super heroes to rescue you from situation. What would that team look like and what special powers should they have? Tune in.

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How can your brand craft compelling digital stories to grab the constantly moving target of your audience's attention? In this episode, we discuss seven very practical components of a powerful digital narrative. Tune in.

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With the recent changes in Facebook targeting, some brands are scrambling to figure out how to maximize their ad placement. Moving away from age, zip code or income-based targeting doesn't have to disrupt your making plan. Now is the time to change your approach. Tune in to learn more.

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Some exciting things are happening across the social web! Podcasters are building powerful podcast networks via YouTube combined with the recent Spotify acquisition of SoundBetter (think Fiverr for musicians) and the new ability to share podcasts directly to Snapchat the competition is really heating up. Tune in.

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When it comes to garnering attention for your brand there are two must-have elements in order to build explosive growth. These two elements are often overlooked or pushed aside for product and price. Don't make the that mistake. Tune in to learn more.

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In a recent visit to speak in a graphic design class at FAMU University, Michael shared insights into the how many businesses have failed to make the shift from TV commercial single creative to the Internet contextual creative at scale model. Tune in.

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Imagine driving down the road and your vehicle dashboard lights go out. How would you know how fast you are driving, how much fuel you have, what gear you are in or what direction you are headed? A business growth dashboard can provide you with the ability to measure productivity, identify current problems as well as predict future opportunities. Tune in.

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How can you gain maximum brand reach and develop a strong business development network to help grow your business? Take the 20-for-20 LinkedIn Challenge. Tune in to learn more.

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The fan-base of college and professional football teams is one of the most passionate communities a brand can engage and when done correctly can produce not just a BIG win but potentially a championship. Tune in.

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As we are right in the center of hurricane season and Hurricane Dorian is heading toward the Florida coast, it is not too late to quickly run through your communications plan. In this episode, we will talk about the various channels and resources needed for creating and executing an effective communications plan.

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The wave of voice search and voice-assisted devices continues to grow exponentially. Voice search shopping in 2018 resulted in $2 billion in revenue and it is expected to reach $40 billion by 2022. How can your integrated voice search in your business growth and marketing plans for 2020? Tune in.

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If your brand has not begun to integrate SMS (text messaging) marketing in your overall communications plan, you are falling behind. Did you know that 95% of all text messages are read within 5 minutes! In this episode, we discuss the keys to power charging your SMS marketing strategy. Tune in.

For more digital marketing strategies and tactics to help grow your business, visit https://rboa.com/blog

As we look forward, 2020 is just around the corner. Now is the time to evaluate your digital marketing strategies and tactics for next year. Inside this episode, we discuss the seven must-have tactics to help grow your business in the months ahead. Tune in.

For more digital marketing strategies and tactics, visit https://rboa.com/blog/

Many local, regional and national brands overlook the impact of local SEO content marketing and its direct correlation to brand reach and influence. In today's episode, we discuss several ways brands can maximize local content marketing. Tune in to learn more.

For more digital marketing strategies to help grow your business, visit https://rboa.com/blog

With today's Twitter trending topic of National Tooth Fairy Day, what might we as modern day business owners learn from ancient cultures from across the globe about the symbolic act of loosing a tooth? You might be surprised. Tune in to find out!

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While the majority of our episodes are focused on digital marketing strategies and tactics, today's episode is slightly different, but connected deeply to those individuals who are literally the walking wounded creatives. There is a magical elixir and it is at your finger tips. You just have to tune out the ones who say you can't and turn up the voice inside that says go for it!

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When developing content for a digital marketing campaign it is important to consider the emotional state of your audience as it relates to your product or service. Deploying contextual creative at scale in your campaign will allow you to connect on a variety of emotional levels. When the market responds to your content on the social web, often it is the emojis that signal the viral potential of the creative. Tune in to learn more.

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What do garage sale signs and day trading attention across the social web have in common? Tune in as we explore the balance of art and math as it relates to managing successful digital marketing campaigns.

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When your business is going through a growth phase that is the time to capture the mojo and reinvest in the nuts and bolts that keep your business together. Leveraging the right technology for automation and empowering your team to take action can help fuel your company for sustained growth for the future. Tune in.

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If you are looking to amplify your brand reach and growth your team, it is critical to understand how to navigate the LinkedIn Campaign Manager as it offers a powerful solution to deliver segmented ad creative to reach specific audiences by industry skill or by company name. Tune in.

For more digital marketing strategies and tactics, visit https://rboa.com/blog

There is nothing more exciting than to be in the midst of a business growth curve. Here are 5 tips to help you avoid the "too big, too fast" trap which can derail your plan and kill your momentum. Tune in.

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In today's consumer-driven world, no market or industry is immune to disruption. Whether your business is in healthcare, education, transportation, banking or real estate everything is on the table and is subject to change. Inside this episode, we discuss seven insights to be gleaned from the break up of these two global giants. Tune in. You might just unlock the key to innovation for your company.

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Tired of your 9 to 5 gig? Thinking about starting up a new company? This episode is 100% for you. Make sure your business is built on a strong legal foundation when it comes to your brand. BeelineLegal.com will provide you the confidence to successfully navigate the legal formation process. It's simple. It's online and packages for suited to fit your budget. Listen in!

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Google's new feature for the Google My Business app provides business the ability to display a "Welcome Offer" to users who choose to "Follow" that business. The "Follow" button was first seen in June of 2018 ironically about the same time Google dropped the Google Plus social network. So, how can your business leverage the new "Welcome Offer" and increase customer engagement? Tune in to find out.

For more digital marketing strategies and tactics, visit rboa.com/blog

Many brands are suffering right now because of the HiPPO effect. The HiPPO effect is the single greatest threat to growth of small businesses as well as to many Fortune 500 brands. Listen in on the this episode to learn how to overcome the HiPPO effect and to master the combination of art and science in a successful digital marketing campaign.

For more digital marketing strategies and tactics, visit rboa.com/blog.

Businesses looking for growth opportunities over the next decade MUST leverage data from its digital marketing campaigns. This data has a direct correlation to staff growth, service capacity, consumer feedback, healthy P&L statements, brand reach and merger opportunities. Tune in to learn more.

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The single greatest global asset is data. Your brand content is the hub for collecting your data. Harnessing the power of publishing content a scale is the best way to dominate greater market share for you brand. Tune in.

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With the consumer confidence skyrocketing in smart speaker devices, voice commands will equal greater than 50% of all searches made for local and global businesses. In this episode, we discuss several key indicators that will impact SEO in 2020. Tune in.

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SMS or Text Message Marketing is a great way to build customer loyalty and increase prospect conversions. In this episode, we take a deep dive into 8 ways to leverage text messaging in your marketing campaigns. Tune in.

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There's nothing like enjoying a yummy PB&J sandwich. No, we aren't talking about peanut butter and jelly. We are talking about the must have Pixels, Blogs and Javascript running on your WordPress website. Tune in.

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The success of digital marketing isn't just delivering clicks to your digital door, but where it truly shines is when it goes beyond awareness and into consumer consideration and conversion. Michael is joined by Ryder Meehan from UpGrow a digital marketing agency in San Francisco to discuss performance-based digital marketing and B2B paid strategies on LinkedIn. Tune in.

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These acronyms might be foreign to some businesses, but if you are looking to calculate return on investment for your marketing efforts, understanding the values behind customer lifetime value (LTV) and customer acquisition cost (CAC) is absolutely critical. Tune in.

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Imagine if you could listen to the feedback and/or list of pros and cons that potential customers use to express how they think and feel about your product, service or industry. What if you could hear what words they use to describe your products/services? In this episode we discuss five great resources to explore sources for discovering these insights. Tune in.

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In 2019, the stakes couldn't be higher when it comes to identifying competitive advantage for your brand. In this episode, we discuss nine key tactics you should deploy and monitor in order to keep track of your competitors. Tune in.

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In today's episode, Michael is joined by guest Megan Glasgow from Hoy Stark Hagan Architects. Listen in as Michael and Megan discuss how to overcome the challenges and the status quo that is often the conservative approach to branding in the architectural industry. 

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In the 1940's, there was a shift in consumer media consumption from the radio to the TV. Some brands made the jump some did not. Those who did not make the shift suffered significant brand loss. The shift from the TV to the Internet has now come full circle and brands (big or small) who do not adjust will suffer too. So how can your small business compete now? Tune in.

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What can your brand learn from Amazon's Prime Day and Netflix's end goal with it's most watched series Stranger Things? In this episode, we take a look at the consumer motivations behind purchasing products and consuming content. These motivations are the secret formula for any company to remain relevant in our internet-based consumer-driven eco-system. Tune in.

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Some of the most recognized brands have closed stores in more than 7,000 locations in 2019! Brands like CVS, Toys R Us, Macy's, JCPenny's, Abercrombie & Fitch, Sears, Gap, Pier 1, Winn-Dixie and many others have been forced to layoff staff and sell properties. But why? What can your brand learn from these failures? Tune in.

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For businesses looking for a competitive edge in 2019-2020, take a look into LinkedIn's Premium Business subscription which includes unlimited access to over 100,000 online courses taught by more than 800 industry thought leaders. In February of 2019, Standford University IT migrated its online learning accounts from Lynda.com to LinkedIn Learning. For less than the cost of one course credit hour from a state college, you can empower your staff with the skills to ensure your company is equipped for the future.

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Having a contingency plan for when your main ad platform goes down is critical to managing a digital marketing communication plan. Here are a few tips on what to do to now and for the future when this happens.

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Understanding the "Middle of the Funnel" and the type of content needed to engage your audience is critical to building brand trust and new client relationships. Podcasts and video series are just one form of middle of funnel content. Celebrate with us on reaching the 6,000 podcast episode downloads! Tune in.

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Many believe that the Russians greatly influenced the outcome of the 2016 election by sowing seeds of discord in America through Facebook ads. Whether you believe it or not is not the point, what is the point is that viewing the digital road map of what they posted and who they targeted is like seeing the playbook of the winning team of a national sports championship. Listen in on this three part series of how your business can leverage the tactics, but in an authentic and transparent approach to help grow your business over the next 18 months. 

Many believe that the Russians greatly influenced the outcome of the 2016 election by sowing seeds of discord in America through Facebook ads. Whether you believe it or not is not the point, what is the point is that viewing the digital road map of what they posted and who they targeted is like seeing the playbook of the winning team of a national sports championship. Listen in on part 2 of 3 part series.

For more digital marketing strategies, visit rboa.com/blog

Many believe that the Russians greatly influenced the outcome of the 2016 election by sowing seeds of discord in America through Facebook ads. Whether you believe it or not is not the point, what is the point is that viewing the digital road map of what they posted and who they targeted is like seeing the playbook of the winning team of a national sports championship. Listen in on this three part series of how your business can leverage the tactics, but in an authentic and transparent approach to help grow your business over the next 18 months.

For more digital marketing strategies and tactics, visit rboa.com/blog 

Remember when you couldn't wait to watch the newest episode of your favorite TV show? Remember when you only had one shot at creating the most memorable ad creative and hoping that your ad agency bought the best placement (TV show, billboard, radio program) to reach the largest segment of your target audience? That has all changed. With Netflix, Hulu, Pandora, Spotify and many other individual preference-driven platforms driving our appetite for personalized media consumption, marketers need to change their marketing strategy. Tune in.

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Creating a digital fence around your competition's physical location is a savvy digital marketing play, but deploying the right ad creative for that tactic is the secret to romancing the clients into a relationship with your brand. Tune in.

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Is your business prepared for the disruption of the "Gig Economy"? How can your business proactive plan for and execute a digital marketing plan with future market disruptions in play? Tune in.

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With more and more vehicles equipped with Bluetooth connectivity, commuters are consuming podcast like candy. Not to mention, audio is great for working out, jogging or walking. So how can you grow your podcast audience? Here are 8 simple tactics to market your podcast channel. Tune in.

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We live in an instant gratification world. Consumers have little to no patience when it comes to waiting for answers. How can your business leverage contact forms, instant chat and/or chatbots to ensure the best experience for your website visitors? Tune in.

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Join Michael Winn and guest Katie Lilly from Lillyfield Accounting Solutions as they wrap up the book review of Traction (a best seller) by Gino Wickman. If feel like your company has hit the ceiling and want to explore a systematic approach to breaking through, this episode is for YOU! Tune in.

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With broadcast networks filled with corporate deceit and our social media feeds peppered with fake news, it's no wonder we have evolved into a skeptical social web world. So how can companies strengthen brand integrity and build consumer confidence? Tune in.

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Understanding your digital marketing canvas is predicated on understanding what's most important to your target audience and then reverse engineering your creative content and messaging accordingly. Here are 3 key ways to ensure your campaign's success. Tune in.

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If you are responsible for the growth of your business or your division, how do you cultivate a mindset towards innovation? Here are four simple steps to help break the cycle of complacency keeping you from moving forward. Tune in.

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In this episode, Michael Winn and guest Katie Lilly from Lillyfield Accounting Solutions discuss Chapter 8 - The Traction Component - of the book Traction by Gino Wickman. It's all about Rocks, Level 10 Meetings and accountability and creating a pulse for your meetings. Tune in.

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Intent-based marketing and brand awareness campaigns are often approached with and either/or option, but that is not the case, they can be integrated together with the contextual creative and deployed on the appropriate ad platform. Tune in.

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It's no secret that since Microsoft's acquisition of the LinkedIn platform for $26 billion in 2016 the LinkedIn network has become the #1 content distribution channel for B2B marketers. Businesses who leverage this insight can create new business opportunities and amplify their brand reach. Tune in.

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In mobile-driven society accessing the web, online forms can make or break new business opportunities. In this episode, we discuss several tactics in creating forms that can develop website leads into new clients for your business or organization. Tune in.

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 Looking for a fuel source to fuel your creativity, look no further than the life around you.  "Creativity involves breaking out of expected patterns in order to look at things in a different way." -- Edward de Bono 

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As a business owner having your internal and external processes mapped out and documented are a key component to helping to take your business to the next level of growth. Join Michael Winn and Katie Lilly as they discuss this process. Tune in.

For more episodes of the review of the book Traciton, visit rboa.com/blog

If Indiana Jones were a modern day digital marketer, what tools would he use to find the clues to the Social Network of Gold. As an archaeologist of the social web, social listening is the essential method of gleaning insight and understanding to market sentiment in order to grow your digital brand.

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Knowing when to update your website is important, but even more important is the WHY behind the update/refresh. Understanding how to balance the goals and objectives of your company versus the most popular content your website visitors are looking for is key to a successful website refresh. Tune in.

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Inside this episode, we discuss the four ways in which empathy can be the linchpin in creating a successful digital marketing campaign. Tune in.

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The challenges facing the automotive industry have a significant influence on how dealers can improve customer retention as well as the most effective approach to reaching the convenience-driven consumer who demands greater transparency. Tune in.

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In the context of developing your personal brand, sharing your experiences of over 10,000 hours (or experiments) is your unique story. Documenting that story is far more compelling than just telling someone why they should buy from you.

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What will it take for your business to thrive in 2010? Personal Branding. Every company regardless of size will need to have one or more personal brands producing content at scale across the the social web. Here are 5 simple steps to ensure you get there! tune in.

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If you are a non-profit struggling with how to grow your membership, you might consider looking into CiviCRM and WordPress. Together they can help strengthen the membership value proposition for your organization. Tune in.

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If your business is struggling to justify the time, resource and capital commitment of building your digital brand, these four reasons might tip the scale. Tune in.

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An important aspect of executing a solid digital marketing campaign is making sure your website is optimized for engagement and conversion. If you are not fully optimized and think it might be time to redesign your company website, this a great set of questions to include when interviewing a potential web design agency.

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How will your business fair during the disruption of the corporate status quo? The Gig Economy will power more that 43% of the workforce in 2020 - Brad Smith, CEO of Intuit.

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The challenges SMB (Small Businesses) face in 2019/2020 in recruiting and building culture to grow their business center around two core components core values and company culture. In this episode we discuss 7 steps to create a roadmap for your team building process. Tune in.

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As marketers, we are often so eager to push people through the marketing funnel to take action that we loose sight of their experience of the marketing content. Facebook's ad platform is optimized for content engagement (likes, shares and comments). Understanding that optimization is essential in building a successful digital marketing campaign.

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Mapping out the process of how to make a strategic change in your digital marketing plan can be a challenge. Here are 5 steps to simplify the process. Tune in.

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Join Michael Winn, from Digital Opps and Katie Lilly as they discuss their experience walking through chapter six of the book Traction by Gino Wickman. 

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The key to maximizing your brand reach isn't by spending more money on advertising. It's about creating contextual visuals and ad copy that speaks to the individual motivations of your collective audience. Here's how to do it. Listen in.

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This is not rocket science. It really boils down to creating and posting daily content across the social web to elevate brand awareness. Listen in.

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In this fast-paced social web world, staying on top of all the latest digital marketing tools can be a challenge for digital marketers. Tune as we discuss this and other real world challenges.

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Location-based mobile marketing is a great way to display your contextual creative to the right audience at the right time. Tune in to learn more about geo-targeting strategies for Facebook and Instagram.

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Understanding the value Google places on original content on the web is an important factor in determining the tactics of your digital marketing campaign. Learn why leveraging written transcriptions of your podcast can boost your SEO (search rankings) and yield double ROI for you digital marketing campaign.

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While websites can produce lead generation opportunities, landing pages are designed to ONLY produce leads. In today's episode we discuss the 4 must haves for building landing pages that convert. Tune in.

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Consumers make decisions based on their personal preferences across multiple channels. Understand that process and ensure that you offer a consistent cross-channel brand experience. What are the 3 biggest challenges facing brands today? Tune in.

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Executing a successful contextual digital content at scale campaign has the potential to expose the strengths and weaknesses of your company. Are you prepared for the growth? Tune in.

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The changes Google made in 2017 to its AdWords platform to allow marketers to leverage Search History against video creative is not only a game changer, but it is a sneaky strategy to take advantage of underpriced attention. Why pay $2 per click for a popular keyword when you can get the same search term with Pre-Roll video as for .06 cents?

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Understanding the client journey through the five sections of a successful marketing funnel can provide great insight in creating relevant content tailored for step of their decision making process. In part five, we will discuss the Advocacy section. Tune in.

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Understanding the client journey through the five sections of a successful marketing funnel can provide great insight in creating relevant content tailored for step of their decision making process. In part four, we will discuss the Loyalty section. Tune in. 

Understanding the client journey through the five sections of a successful marketing funnel can provide great insight in creating relevant content tailored for step of their decision making process. In part three, we will discuss the Conversion section. Tune in. 

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Understanding the client journey through the five sections of a successful marketing funnel can provide great insight in creating relevant content tailored for step of their decision making process. In part two, we will discuss the Consideration section. Tune in.

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Understanding the client journey through the five sections of a successful marketing funnel can provide great insight in creating relevant content tailored for step of their decision making process. In part one, we will discuss the Awareness section. Tune in.

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Discussing the strategies of organic LinkedIn content and how to leverage it to grow your business and create new business opportunities. 

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Baby Boomers represent the market segment with largest amount of disposable income (estimated $15 trillion dollars). So what are the most effective methods of reaching this marketing segment leveraging digital marketing. Tune in.

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Many businesses make the mistake of not fully comprehending their target audience. You can have the best marketing strategies, tools and tactics, but if you don't understand what absolutely most important to your audience you will never hit the target. Listen in.

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 Understanding the landscape of the social web and how it impacts the future success (or failure) of your business is paramount.  

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Whether you have a personal brand or have a business Instagram account, you should checkout SquareLovin? No, I'm not talkin' about passion for math nerds. This is a free analytics tool for managing your Instagram account. You can visit squarelovin.com to set up your account. 

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New client acquisition is always more expensive compared to client retention marketing. So what strategies can ehlp your business attract new business and cultivate those new business relationships? Listen in.

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 A fresh take on how businesses are connecting with potential employees to grow their business. Learn more at rboa.com/blog

The mass media shift from radio to TV that happened in the 30's has happened again. The new mass media shift is from TV to the Internet. Ignoring that shift will greatly impact business both small and large. Listen in!

In order to demonstrate your value to your local community you first have to show that you find value in the community. Learn how to capture the attention of your local community by speaking to them about what's most important to them then your brand awareness will explode. 

Reviewing the media consumption trends from 2018 review. What can we learn from the 2018 Nielsen Audience Reports and how can we avoid wasting our advertising dollars?

Session 4: Reviewing the book Traction by Gino Wickman - Your Marketing Strategy

 How to harness the power of the social web to amplify your brand reach. Viral is the multiplier that search can't match.  

The market is speaking. Are you listening? Creating content that meets the market collective on a one-to-one basis is key to deploying digital marketing at scale. Learn more at rboa.com/blog

If your website is built on WordPress (33% of site on the internet are), then you have the ability to scale. What factors could make your site vulnerable? What should you do?

Many successful business are ignoring the signs and are throwing 80% of their ad budget in the garbage. Are you? What to do about it today.

 What are the 12 Essential Markers of Successful Digital Marketing? Today is part two in a series discussing these important markers 

 What are the 12 Essential Markers of Successful Digital Marketing? Today is part one in a series discussing these important markers. 

 It's about providing access to online content for all individuals regardless of their abilities. In 2018, there was a 181% increase in lawsuits filed in federal court for ADA web accessibility. If you are in New York or Florida and are in the retail, food service, travel/hospitality, banking/finance, entertainment or leisure, please listen in.

More than 95 million photos and videos are uploaded to Instagram everyday. So how can you engage with the right people in the right conversation to grow your audience? Listen in!

Discussing the third chapter of the book Traction called The Vision Component. Katie Lilly joins Michael Winn to discuss working through finding and defining your core values and your core focus in order to create a strong foundation to grow your business. Listen in!

Understanding the consumer journey across your website and how they experience the digital decision process is critical in growing your business. Knowing where, when and why they leave path before making a final decision is paramount. Armed with this knowledge, you can re-engage them at the last step they took by deploying a segmented retargeting campaign.

One-to-one engagement is the game, personal brand is the play. Learn how your company can cultivate and ignite personal brand within your staff and leverage it to expand your reach and visibility.

Brands need to stop complaining about free platforms like Facebook, Instagram, Twitter, YouTube and LinkedIn - which are free - but to achieve the audience reach to grow your business it's a pay-to-pay game. Do you have your content tree in full bloom? Listen in to find out how.

Katie Lillyfield from Lillyfield Accounting Solutions joins Michael Winn to discuss Chapter 2 (Letting Go of The Vine) of "Traction" the book by author Gino Wickman.

How can you leverage social proof to tip the scales of consideration when customers are trying to decide whether or not to renew their membership or become a new customer? Here are 4 steps to prompt current clients/members to provide their review of your brand.

If you aren't using the A.I.M + Action method you are losing in 2019.  Understanding the value of the attention, interest and motive plus action method. Learn how to tell your feature / benefit story and combine it with the 2 big Cs (call, come by or click).

 What are seven overlooked resources for uncovering valuable consumer insight in order to craft highly effective digital content?  

For brands centered around the 18-34 year target audience segment, this is a huge signal in the immediate need to shift from a single ad creative approach to a more story-telling engagement approach to product/service promotion.

Katie Lilly, owner of Lillyfield Accounting Solutions, joins Michael Winn in discussing how to find traction to grow your business. This episode covers the Introduction and Chapter 1 of the book Traction by Gino Wickman. Tune in next Friday for episode 2.

What are the strategies to effectively get your message in front of the right person at the right time through location-based mobile marketing?

What is your content strategy? Do you have a method of collecting feedback and comments that will help shape your creative?

What are the 6 essential action items in delivering content at scale to win the digital attention game? 

Time to update your website? WordPress versus Joomla - picking the right CMS for your needs. Need to migrate your website from Joomla to WordPress? It can be done. 

Digital marketing ROI - paying to play is part of the attention game, but which platform has inflated pricing and which one is undervalued?  

How can you leverage your strengths to stock pile digital assets in the micro economy of tomorrow? What are you naturally good at? Are you producing content around it?

How to reverse engineer keyword industry data for digital marketing campaigns and contextual content at scale. What does paid ad placement data from Google AdWords tell you about how to reach potential new clients to grow your business in 2019.

Understanding the difference between growing your business versus scaling it and why it matters in 2019. Want to learn more? Very excited to announce a whole new series coming on Fridays beginning March 1, 2019. 

 7 ways to leverage private events to boost your marketing for 2019! Lessons learned from the most EPIC event that never happened. 

 Why aren't people buying? What's wrong with logical-based marketing and messaging.  Taking a deeper dive into the motivation behind the decision making process.

 Planning to attend an expo as a vendor to grow your business in 2019? What digital tactics should you leverage to maximize your ROI from the event?

 What is ADA compliance and how does it relate to your business website? In 2018 there were 2,000+ lawsuits filed in Federal Court - up 181% from 2017. If your business or organization receives federal funding or your provide public access to your business you should make sure your website is ADA compliant! 

 What's the hidden key to opening the door to growth for your business in 2019? Has your business plateaued or beginning to shrink? Why? What can you do about it? 

 If you are a solo practitioner, realtor, sales rep, brand ambassador or small business owner and want to build your brand in 2019, focus on this strategy. 

Why isn't your marketing working? Are you going to keep pushing the same 2016 content in 2019? What are your options? 

 What are the four motivators driving our interaction and activities on social media? Why you should care and how it will impact you digital marketing in 2019.