Digital. Done Right.

On today's episode of "Digital. Done Right." Dustin & Brian discuss Super Bowl Ads!

OCTPerformance.com

Automatd.Digital

LinkedIn: Brian Barrett

On today's episode of "Digital. Done Right." Dustin & Brian discuss voice search, a tech feature that allows the user to use a voice command  to search the internet, a website, or an app.  Interested in e-commerce, performance marketing, or digital marketing? 

OCTPerformance.com 

Automatd.Digital 

LinkedIn: Brian Barrett

On today's episode of "Digital. Done Right." Dustin & Brian discuss Google's no-click search feature and more.

Interested in e-commerce, performance marketing, or digital marketing?

Reach Out Here 👇

Digital Marketing Strategies: OCTPerformance.com

Advertising Automation for Homebuilders: Automatd.Digital

LinkedIn: Brian Barrett

On today's episode of "Digital. Done Right." Dustin & Brian discuss digital transformations for government groups.   

Interested in e-commerce, performance marketing, or digital marketing?  Reach Out Here 👇 

-Digital Marketing Strategies: OCTPerformance.com 

-Advertising Automation for Homebuilders: Automatd.Digital 

-LinkedIn: Brian Barrett

On today's episode of Digital. Done Right. Dustin & Brian complete  their three part series by discussing the future of e-commerce. From the  adoption of e-commerce by older generations, to planning for the worst  in digital marketing.     If you're interested in e-commerce, performance marketing, or digital  marketing reach out: 

-Digital Marketing Strategies: OCTPerformance.com 

-Advertising Automation for Homebuilders: Automatd.Digital 

-LinkedIn: Brian Barrett

On today's episode of Digital. Done Right. Dustin & Brian are doing part 2 of their 3 part series about eCommerce. On Part 1 they talked all about the history of eCommerce as well as how it has evolved in the last 10+ years to what it is today.  Now on part 2 they go over current trends they are actively seeing in the eCommerce space with their own eCommerce clients.

Without further a do lets jump right in and see what they have to say!

On today's episode of Digital. Done Right. Dustin & Brian are doing a 3 part series & on part 1 they talk all about the history of eCommerce as well as how it has evolved in the last 10+ years to what it is today.  

Without further a do lets jump right in and see what they have to say!

On today's episode of Digital. Done Right. Dustin & Brian talk about the importance of pivoting such as during the COVID-19 pandemic as well as upcoming trends they see forming in the digital marketing industry.

Without further a do lets jump right in and see what they have to say!

On today's episode of Digital. Done Right. Dustin & Brian talk about VR in the home building space. They go into how it can be utilized for customers to get a better experience when touring homes as well as the benefits of home builders offering it to their customers.

Without further a do lets jump right in and see what they have to say!

On today's episode of Digital. Done Right, Brian & Dustin dive right into what exactly on site self-guided tours are.

As well as the benefits of using them & all the analytics/insights you get from customers usage of the virtual home tours. You can use these to help inform your marketing team about what specific features people are spending more time looking at,

Or even push the data to your sales team so they can see what the most commonly taken route is by shoppers when touring the home providing insight into better alternatives.

With out further ado lets dive right in!

On todays episode of Digital. Done Right. we talk about a new product OCT performance marketing is rolling out that gives home builders the ability to give virtual tours of homes while getting feedback, analytics & insights to everything the customer is doing.

Sounds interesting right? Lets not waste anymore time and jump right in!

Digital is an interesting marketing channel in that it works for brands of all sizes, from the independent contractor all the up to enormous international conglomerates. So, it’s interesting to see so many corporations leave YouTube out of their digital strategy.

Sure, it’s easier to set up a YouTube channel for a small shop compared to a big company with hundreds of offices – but the benefits outweigh the challenges in getting a strategy in place.

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These are strange times to be alive. Even stranger if you work in marketing.  Budgets are down. Consumer behavior is erratic. And for many businesses, the COVID-19 shutdown has brought operations to a slow crawl or a complete standstill.  How do you navigate marketing when your roadmap is shrouded in uncertainty? Should you stop communicating? Should you do more? What’s the plan here?  These are questions businesses are asking right now. As an agency, the answer is honestly pretty exciting.  Get back to basics  It may come off as crass, but the first step is to throw on your marketing hat and put everything else you’ve got going on at home to the backburner. We’re kind of past the crisis point here. The initial shock is gone. You’ve got a routine going. It’s time to get back to work.  Solving this marketing challenge is no different from any other one:  Figure out where your consumer is Understand what you’re trying to say Pick the right channel Target business objectives as efficiently as you can with the budget you’ve got.  None of the basics have changed.

There’s only one definitive statement we can make about the current digital marketing landscape. It’s nothing like we’ve seen before and it’s unlikely to look the same three, six or twelve months from now.

That’s it.

Beyond that, we’re all still working to figure this thing out and to determine the smartest move for what’s coming next. The coronavirus pandemic has turned everything on its head and for now, brands are flying blind a bit when it comes to developing a concrete strategy to communicate and connect with consumers. This is all new – but trends are absolutely beginning to illuminate.

I got together (virtually) with a couple colleagues to talk about the shifts we’re seeing and to explore the thought processes behind the differing digital marketing philosophies popping up in the marketplace. Here’s what we came up with.

What happens to digital marketing spend?

The million-dollar question. Do you continue spending or focus your efforts elsewhere? And if you do pull back, which alternatives bring the best results?

The answer here depends on too many factors to pinpoint one fix-all strategy. Smaller businesses may have a smaller budget to stretch, for example, but commonalities do exist:

Content creation and behavioral shifts

Stay at home orders and voluntary lockdowns have changed the at-home environment overnight. With people stuck in the house and unable to go out to get what they want, they’re having to figure out how to create alternatives at home.

This is establishing a unique scenario where consumers are seeking DIY or “how to” content like never before.

For example, right now “how to make coffee” is one of the fastest growing queries. It sounds funny at first but when you think about it, most people are used to stopping at Starbucks or Coffee Bean on their way to work. And maybe they know how to make a pot of plain drip coffee but haven’t a clue how to make great coffee like they’re used to.

You can quickly imagine how investment in a content strategy could pay off here. Answer the question in detail and then sell the products needed to replicate the result. This is a niche example but it’s not hard to extrapolate the thought process out across your industry of choice.