Digital Marketing Fastlane

Many businesses put a lot of energy into making sure they have a nice branded company.

However, the priority when you start a business is to make sales. So, what should you focus on?

They are different tactics depending on which stage you’re at.

So, in this new episode, I’m sharing a tweet from Moiz Ali that I think pictures pretty well what small businesses should focus on.

Check it out, and let me know your thoughts!

If you’re selling healthcare products, building trust is crucial. Especially if you are not a well-known brand! People who discover you need some kind of insurance that your products are safe and will actually improve their health, not deteriorate it.

In addition to making sure people trust you enough to give your brand a try, you also want to make sure that you can actually sell your product to them hassle-free. Selling healthcare products can be tricky, you can be subject to suspension by many payment providers, and your ability to advertise online can be limited.

But as for everything, there is a solution! It’s called LegitScript, and I’m presenting it to you in this new episode.

Check it out and let me know if this was helpful!

Everyone had already had an idea and thought, "I should launch this!"

Bot, how many people actually do?

Entrepreneurs have something the rest of the people don't, and Reid Hoffman, co-founder of LinkedIn, venture capitalist, and one of the billionaires of our world, summarises perfectly well what entrepreneurship is.

Get his advice and let us know what you think about it!

Fellow entrepreneurs; are you trying to sell your startup? Or have you been thinking about acquiring one?

Let's discover MicroAcquire, the number one startup acquisition marketplace.

I love this platform for a few reasons:

-You get lots of information about the startups to easily make buying decisions,

-It’s very useful if you’re looking for new ideas and concepts for your own startup,

-Signing up for their emails is a great way to keep yourself updated about what’s trending right now.

So, let’s see how it works and how to use it to your advantage, even when you’re not trying to buy or sell.

In this new episode, I’m presenting a landing page that we did at Voy Media for one of our partners, Son of a Barista.

We used a format that has proven many times to get high conversion rates: the X reasons why format!

We went for 5 reasons for this landing page, but depending on your brand and what you’re trying to communicate, it could be any other number.

This format is a very efficient way to educate your audience about your product/service.

So check this out to better understand how you can do this kind of landing page too!

2021 is almost over, and it’s important that you know how to navigate this new year.

Digital Marketing is such a fast-changing industry and knowing the trends, what’s going to change, and what will remain the same will give you a great competitive advantage.

So I decided to share my top 8 digital marketing trends for the upcoming year!

Ready to rock 2022?

Let’s grow!

Today I’m doing a product review of one of the best tools for data, analytics, and segmentation: Metorik!

Whether you’re using Shopify or WooCommerce, this tool will not only allow you to understand your customers better but also will help you predict the future customers and revenue you’re gonna get!

If you own or work for an eCommerce, I totally recommend it!

Check it out to learn more about how Metorik can help you and how to use it and analyze the data this tool gives you.

With the rise of blockchain, it’s interesting to see what innovations are popping and how companies advertise these new crypto products.

I found an ad on Facebook from NFT Dongle, a company selling an innovative product for people who own NFTs.

Check this out!

Today, I’m reviewing an ad that I really like by Mycube, a company that sells modern, innovative, and luxury home safes.

You might wonder what’s the best strategy to rock your holiday ads, or simply wonder if you should run any.

In this video, I’m giving my point of view on whether or not luxurious companies should do discounts.

Listen now and let me know what your thoughts are on this!

In this new episode, I’m reviewing an advertorial from BugMD that I like.

The landing page is really well thought out, with great headlines, illustrations, and copywriting.

I’ll also show you how they optimize their checkout flow so that you can improve yours!

They’re lots of interesting tricks BugMD uses that you can learn from.

Listen now to get inspiration for your next landing page and improve your campaigns’ conversion rates!

Kelly, CMO at Danny Morel, shares her experience working with my agency Voy Media.

Check this out to hear what she has to say about us!

Today I’m doing a new brand audit, but it’s a bit different since it’s not a company but a Facebook page called Tech Start.

They are currently running lots of ads and using many different formats such as 3D model ads, demo ads, or advertorials, for example.

So in this new episode, I’ll be reviewing them, along with their landing pages!

Join me to see if you can learn some new tricks!

In this new episode, I’m auditing a brand that I like: Remrise!

I’ll review their ads, landing pages, social media, Typeform quiz…

Join me and see how you can learn from this company. They’re great when it comes to communicating around what they’re doing and selling, they use great hooks, clearly show how they’re different, and make effective use of social proof.

Impressive, right? Well, it’s not over: they also use an ingenious technique to improve customer acquisition cost and cash flow.

Listen now if you want to learn more and get some inspiration from them!

Supply chain can be a big issue for eCommerce brands.

So check out this video to get my best tips for 2022!

Let me know in the comments what you think are the most important things to think about for 2022!

In today’s episode, I’m reviewing an ad by Outstanding Foods that I really like.

As you know, if you get it right, videos can easily get great conversion rates! So I decided to review another video ad that I think is very interesting.

Listen now to get some inspiration for your next ads!

In today’s episode, I’m reviewing a video ad by Petlab Co that I really like.

Something important to remember is that you should always focus more on results and getting sales, rather than trying too hard to stick to your brand aesthetic.

Your priority is to test and see how your content performs. Then, when you get a better understanding of what’s working for your brand, you can refine the look of your content.

This is something Petlab Co does very well and that I wanted to illustrate with an example today.

Listen now to learn more!

Today, I am reviewing a landing page by Super Coffee that I really like.

They are a number of things they did great, including powerful headlines, social proof, checkout, and discount.

Listen now to get inspiration for your next landing page and learn how to improve your campaigns’ conversion rates!

✨ NEW AD OF THE WEEK!

I’ve noticed that you guys enjoy this format, so here’s a new one!

Today, I’m reviewing an ad by LOCA Foods.

I like it a lot; they use strong imagery, copy, and CTA.

But what I like the most is that this ad also shows how you can improve your AOV, customer acquisition cost, and help with your inventory.

Check this out to learn new tricks to take your advertising campaigns to the next level!

Depending on how big and known your brand is, the types of ads you should use are quite different.

While some creatives might look nice, if people don’t know you, your ads won’t convert. So you want to look for ways to stand out more.

This is why I decided to review an ad from Monos Carry-On today.

Listen now to get my thoughts about minimalistic ads depending on what stage your company is at.

In today’s episode, I’m reviewing an ad by Stay Labs that I really like.

Being able to stand out and stop people from scrolling to check out your content is key. So I decided to show you an ad that is easy to do and that is very eye-catching! Plus, you can do tons of variations of it.

I’ll also give you some tips on how to improve your conversion rate with a landing page.

Hope you like it! If you try it out, let me know how it went for you!

Did you miss our Webinar on how to crush Q4 in 2021?

Don’t worry: we recorded it!

Listen to learn:

1. Why Q4 is extremely critical for every business.

2. iOS14 Tracking.

3. How to successfully convert creatives into revenue.

4. Landing pages! How they increase conversion rates AND your AOV.

5. Essential entrepreneurial tips from us: Small business owners who scaled from zero to 3 million in 18 months.

As the advertising industry is changing due to recent privacy updates, Google is taking action to adapt and help you make the most of your campaigns.

The biggest change is that the new default attribution model is set to become Data-driven Attribution.

Nowadays, not a lot of people buy directly after seeing an ad. They will most likely do some research and look at a couple of websites first. Thus, Last-Click Attribution is not really accurate: is this last ad really the reason why they are making the purchase?

Instead of looking at the last step before the purchase, we want to analyze the whole journey.

In this new episode, I will explain in more detail what this new update means for you.

Today I want to share with you a person I’ve learned a lot from; Ezra Firestone.

They are a number of things that make him such an inspiration. But one of the main reason is that he is a marketer that also does eCommerce.

Listen to this new episode to discover more about Ezra and see how you, too, can learn from him!

No product or service is perfect. There will always be complaints because you can’t please everyone.

But how do you react when most of the complaints are about the same thing?

Do you ignore them, or do you address them?

In today’s episode, I’m reviewing an ad by Atoms that I really like.

What they did here is great: they created an ad as a response to the complaints people have regarding the price of their shoes.

Listen now to get some inspiration and learn about how you can react in this type of situation.

How to skyrocket the most profitable quarter of the year?

Some of the most significant events happen during Q4 (Halloween, Black Friday, Thanksgiving, Christmas, New Year…)

If you want to take advantage of all the opportunities it has to offer, you need to come prepared.

This is why I am hosting a webinar on how to navigate Q4 efficiently. I will also discuss how to track post iOS 14.

👉 When?

September 22, 2021

2:00 PM EST

👉 Register here:

Great landing pages will have a significant impact on the performance of your marketing campaigns.

You should never take the importance of landing pages lightly: they help increase conversion rates and lower CPA.

The 2 main types of landing pages are:

-Lead generation landing pages: focuses on collecting information about your leads and customers.

-Click-through landing pages: focuses on CTA.

Once you know what type of landing page you need depending on your goals, they are plenty of formats to chose from!

Listen to today's episode to learn more, to get my advice, and to get some examples!

Today I'm doing a brand audit of Miracle, a company selling premium bed sheets that prevent bacterial growth.

They are plenty of things they are doing well, including a great understanding of conversion optimization, great branding, landing pages, UGC content, social proof, and much more.

Listen now to learn from their failures and successes and get my tips and tricks along the way!

It’s important to monitor competitors. You should know what they’re doing, what’s working for them, what’s not, and try understanding why.

By doing this, you can either find ways to differentiate from them or simply get inspired by their successes.

In today’s episode, I will show you how to track competitors’ email campaigns using a very useful tool called Mailcharts.

Listen now to stay one step ahead of your competition! 

In today’s episode, I’m reviewing an ad from Rootine that I really like. 

They did an advertorial using an article from Forbes. This is a great way to show credibility and have a high click-through rate. 

Listen now if you want to get more inspiration for your ads!

People don’t buy with logic, they buy with their emotions. The vast majority of purchasing decisions (and decisions in general) are subconscious.

So understanding exactly who your target audience is and what their values and beliefs are, is extremely important.

And if you want to run successful Facebook ads, you must understand how to research properly.

But what’s the best way to proceed?

In today’s episode, my guest Eric Philippou and I will show you the most efficient way to gather all the information you need about your market and target audience. It’s way easier than you might think, and learning this technique is definitely a game-changer!

Don’t hesitate to send me an email if you want the template.

🔎 STAY CONNECTED

In this Facebook Ads course, you’re going to learn:

➡️ How to find audiences to begin selling immediately.

➡️ Which top of the funnel creatives you should be running to attract new customers.

➡️ How to win back customers after they have left your store.

Listen now to better understand how to take your business to the next level.

Power words trigger a psychological and emotional response, so it’s a great tool to increase conversion.

Listen to this new episode to get the top 30 copywriting power words!

Make sure to try some in your ads, and let me know how it worked out for you.

🔎 STAY CONNECTED

Marketing is a fast-changing industry; what worked a few years back doesn’t work anymore. So it’s essential to pay attention to the new strategies that are currently showing results.

Today my guest is Shauna Armitage, the host of the Startup Renegades podcast and a fractional marketing director for early-stage startups. In this new episode, we discuss new tactics and trends, the common mistakes founders make, the best platforms to advertise on depending on which stage you’re at, and much more.

Listen now to stay ahead of your competitors!

🔎 LEARN MORE + CONTACT SHAUNA ARMITAGE

The iOS 14.5 update has clearly impacted the advertising industry. I’m going over the data we have since the release in late April in this video:

Apple’s iOS 14.5 updates have significantly impacted the advertising industry.

It’s clear that most people don’t want to be tracked for advertising purposes. Since it was launched on April 26, we have seen the vast majority of users in the US (90%) keeping in-app tracking disabled.

So, what does it mean for you?

In today’s episode, I’m going over the data that we have since iOS 14.5 was released and how this update is affecting our industry.

Are you ready to become an ad expert?

We are giving away our Facebook Ad Academy for FREE for a week.

This course is the ultimate tool to learn how to make money online.

Since we launched it, we received countless positive feedback from small business owners and entrepreneurs who have finally understood the secrets to successful Facebook ads. 

To celebrate, we wanted to impact more people and let whoever needs it get it for free! 

This special offer will be running for ONE WEEK ONLY. So, hurry before it’s too late 😉

👇 Click on the link below to get the course 👇

https://go.voymedia.com/facebookads-course-3/

🔎 STAY CONNECTED

What is it like to start a marketing agency? Or to work for one?

Do you want to know what the keys to building a successful marketing agency are?

In today’s episode, meet Elias Crum, the owner of Marketing Guys, a successful marketing agency from the Netherlands. Together, we’ll discuss the process of creating a new brand, the pros and cons, how recruitment evolves throughout the years, tools to use to stay one step ahead of the competition, and much more!

Don’t wait any longer, listen to this new episode!

🔎 LEARN MORE + CONTACT ELIAS CRUM

Some people think only big global companies generate lots of money.

Well, let me tell you something: they are wrong. Having a local business is so much more profitable than some might think. But, being able to understand the global marketing tactics and bring them down to the local level is definitely something you need.

So, what are the tactics? What are the secrets to building a thriving local business?

In today’s episode, my guest is Neel Parekh, the Founder and CEO of MaidThis, a top-rated cleaning service in Los Angeles. He offers hassle-free house cleaning for busy individuals and vacation rental hosts, and has generated millions in revenue while having a fully remote team.

Listen to this new episode to get his precious advice.

🔎 LEARN MORE + CONTACT NEEL PAREKH

Having loyal customers is a game-changer.

It shows how satisfied people are with your brand, which will inevitably generate mouth-to-mouth advertising, one of the most effective forms of marketing.

It’s also cheaper to retain existing customers than acquire new ones. Plus, loyal customers spend more and come back more often, which is super interesting for you if you have a recurring business such as a restaurant.

They are just so many reasons to build customer loyalty.

So, don’t wait any longer and listen to this new episode to learn about 7 easy ways to achieve this goal!

🔎 STAY CONNECTED

Are Facebook ads worth it for your brand?

Are Facebook ads only for B2C?

What are the pros of Facebook ads?

These are the kind of questions people ask a lot, and even more since the iOS updates.

If you’re wondering what the answers are, listen to this new episode!

🔎 STAY CONNECTED

📈 You want the highest ROAS possible, right?

📈 And you want it to grow over time, right?

Right. But I have unfortunate news for you: ROAS doesn’t go up as you scale.

It’s perfectly normal, and there is a reason for that. Listen to this new episode to know why.

🔎 STAY CONNECTED

📧 Do you know anyone that doesn’t have an email address?

Probably not; everyone uses email.

I wouldn’t be surprised if you heard email marketing is outdated. However, let me tell you this is absolutely not true! It remains a powerful tool, which is effective and affordable for converting customers.

In this new episode, I will teach you the difference between flows and campaigns so you can adequately conduct your email marketing strategy. I will be using Klaviyo, but you can use what you’ll learn here with any other email marketing platform.

👀 Join me to finally get the explanations you have been looking for about email marketing!

🔎 STAY CONNECTED

Measuring the performance of your marketing is key!

If you want to understand the impact of your marketing, what is working, and what needs to be improved, knowing how you acquired your customers is extremely useful.

An effective way to know if your new marketing channels are working is to ask how people heard about your brand. This can be done through post-purchase surveys, and today I will show you an example using Enquire (Shopify App).

Listen to this new podcast to learn about this easy yet super-efficient technique, and understand how your marketing affects your AOV.

🔎 STAY CONNECTED

How can Amazon reviews be used for ad copy or product development?

Amazon reviews can be used in many different ways. Something I highly recommend is to analyze them to get text or content for your ads. You can either analyze your own reviews or your competitors’ reviews. By analyzing them, you will be able to understand what customers like and dislike the most about your brand and find keywords that can be used as a hook, or a headline, for example.

It is also useful when it comes to product development, as it will enable you to highlight the best assets and improve what is not working.

In this new episode, I will be doing a tutorial on how to leverage Amazon reviews using a text analyzer tool. Join me to learn how to improve your ad and product!

🔎 STAY CONNECTED

Why are Amazon reviews so important?

Amazon reviews are one of the most effective ways to boost brand authority. Most customers read and trust reviews because it's their only way to judge a product they can't physically inspect. Therefore, it is crucial that you get as many reviews as possible to convince customers to buy from you over your competitors.

At first, you might get tempted to ask your friends and family to review your company on Amazon. But they are more effective ways to do it, and in this new podcast, I will share a few tools you can use!

Join me to learn more about the importance of Amazon reviews and the proper strategy to build momentum and get more reviews.

🔎 STAY CONNECTED

👉 Local business owners, this video is for you!

Marketing has such an impact on how people make decisions, to the point that innovative, well-thought marketing separates successful businesses from others, regardless of the quality of the product or service.

My guest today is Eric Philippou. In this new episode, we will be sharing some advice, ideas, and methods on how local businesses should build their creatives, differentiate and leverage organic content strategy.

Join us to learn more about the most popular techniques to attract customers, tips about who you should hire, and advice about new technologies and the use of data.

🔎 STAY CONNECTED

🤔 How well do you know your audience?

🎯 Listen to learn how to convert your ideal audience.

Knowing who you are targeting, their needs, and pain points are primordial to drive successful campaigns. The more specificities you know about your audience, the better you can target them.

Today’s guest is Kevin Joseph, a former paid advertising marketer that created his all-inclusive consulting agency to help entrepreneurs scale their brands. He developed frameworks to find your ideal audience on Facebook Ads and convert them.

Join us on this new episode to learn how to efficiently set audiences that convert on Facebook, along with valuable tips and tricks on templates, scaling, and software.

🔎 LEARN MORE + CONTACT KEVIN JOSEPH

Email marketing remains one of the most powerful and trusted tools to attract and retain customers.

Our guest today is Jessica Totillo Coster, an eCommerce and Email Marketing Strategist. She founded the eCommerce Badassery amid Mailchimp and Shopify breakup. She quickly became a Klaviyo expert and is sharing her experience with us today. Her first advice? “Approach it as a two-way conversation.”

In this new episode, you will learn how to create meaningful relationships with your customers and get valuable tips and tricks from our guest to generate traffic, sales, and revenue in your online store.

LEARN MORE + CONTACT JESSICA TOTILLO COSTER

Knowing what ad format performs better for your brand's audience will determine the performance of your ad. This video will help you understand what ad formats you should be using to have more conversions in your Facebook ads. 

Learn how to grow your e-commerce business fast by understanding what ad creatives to use on each phase of your marketing funnel. Get out of the learning phase and sell your product or service more quickly. 

If you want to scale in the digital business world, you need to look at your Facebook ads strategically to help you save time and money in the long run. 

Creating a strong email marketing strategy helps you reach and connect with your target audience in a personalized way and increase sales at an affordable cost.

It allows you to stay top of mind, build trust AND authority with minimal effort and cost.

The CEO & Founder of Budai Media, Daniel Budai, specifically focuses on e-commerce retention and CRO solutions, adding 20-50% to its monthly revenue.

Join me and Daniel Budai, give strategies in the most profitable ways to build a lasting relationship with your prospective customers.

Implement these new changes into your email marketing strategy, and your customers will be more responsive, your campaign performance will improve, and your business will continue to grow!

STAY CONNECTED

Instagram is one of the most important social platforms online for promoting your brand.

Any marketer not using it is missing out on easy opportunities.

Whether you manage a big corporation or a small business social media, incorporating Instagram into your marketing strategy is a must!

Join me and online marketing strategist, entrepreneur, and social media expert, Prithvi Madhukar, teach small business owners and entrepreneurs how to get started on Instagram for their business and grow organically using powerful zero-investment techniques.

With the right strategies and tactics, growing on Instagram business gets more manageable.

STAY CONNECTED

One problem I see with brands is that they either test too much or don't have a structured approach to their Facebook ad tests.

Two types of creative testing you can apply to your ads are 1. Iterations and 2. New concepts.

Your audience's responses are key to knowing how well your ads do, so why not use your most successful ads repeatedly to see the same winning results?

Join me and co-host Eric Philippou, show you how to create high-converting Facebook ad creatives and sell your product fast just by using the best ad testing strategy in 2021!

Social media marketing is a great opportunity for small businesses and entrepreneurs to connect with customers, grow brand awareness, and drive sales.

But where do you even start? And which strategy will work best for you?

Melissa Berrios shares with you social media strategies that will boost your engagement and reach with the best social media content  - especially if you’re tired of posting content on the social web that gets no engagement, traction, likes, and shares.

Join me and Melissa Berrios, who helps modern and high-achieving entrepreneurs elevate their online presence and deliver a world-class social experience to their audiences.

First impressions matter. They can make or break an opportunity.

Your landing page is your first impression of your potential customer's encounter with your brand.

Well-crafted landing pages that provide value for the customer and offer tangible next steps (like call-to-action buttons, direct response content, reviews on products, and much more) that improve click-through rates and jumpstarts the customer journey.

Join me and co-host Eric Philippou, deep dive into what makes or breaks these 4 brands' landing pages.

These helpful tips can help your brand increase conversion rate optimization through landing pages!

Humor in ads has proven to make an emotional connection with consumers, boosting revenue and brand awareness.

It can quickly grab the audiences' attention, associate the positive emotions connected from the ad with the brand, and make a lasting impression.

Join me in this series where I breakdown the best Facebook ad creatives explaining why these are ideal examples of capturing their audiences' attention and creating ads that convert.

The foundation for all sales is the desire and a need to meet a customer's interest.

This seems too simple, doesn't it?

Desire, demand, and need are key factors for selling your e-commerce product faster and getting customers to buy from you.

In this new video, you'll understand why marketers and entrepreneurs have a hard time incorporating these factors into their online products to increase conversions.

Hooks in your ad copy are among the most important parts of your ad because marketing hooks attract clients to make a purchase.

In this video, I show you what it's like to work with disruptive advertising to use in your ad copy and make people buy your product or service.

At Voy Media, we create hundreds of ads each day, and this is one way we write Facebook ad sales copy hooks to get high ticket clients.

The power of using scarcity and urgency is fundamental to increase sales. Customers tend to act quickly when an item is important and buy when an item is scarce enough.

Using these two techniques influences the customer’s behavior toward supply and demand.

Here I show you examples of different ad copies that sell with a proven copywriting formula that works and will help you generate millions of dollars in revenue this year.

Learn how to increase your offer conversion rate by writing better copy in your ads and websites.

How do you scale your business fast? It's not an easy journey, but I did it, and you can do it too.

Here is my story on how I left my programming job to build my multi-million dollar business.

Watch and learn from my entrepreneurial failures and success experiences that will help you make your first million for your online store.

I give my best advice and secrets to scaling your own business fast with the right entrepreneurial mindset.

Build your customer base and increase conversions by taking advantage of landing pages and awesome creative ads.  

Learn how factors like relevance, credibility, interest, and creativity impact how successful a brand advertises its products. 

Join me and co-host Eric Philippou, analyze how the brand, Beekeeper's Naturals, uses these key factors for their Facebook ads and landing pages, but with a twist.

Why aren't your Facebook ads converting? Creating Facebook ads that catch the eye, appeals emotionally, and converts can be challenging. That's why following the right sales funnel could target your audience quickly. 

Join me in this series where I breakdown the best Facebook ad creatives explaining why these are ideal examples of capturing their audiences' attention and creating ads that convert.

So, stop wasting money on ads that don't convert, and use these tips to help your business!

Marketing managers have a process for creating, communicating, delivering, and exchanging offerings that give customers/brand value every day.

How do these quality skills influence their daily life within a work setting and in their personal life?

Join me and Co-host, Eric Philippou, on a detailed explanation of what realistically goes on in our daily lives as marketing managers.

Creating Facebook ads that catch the eye, appeals emotionally, and converts can be challenging. That’s why following the right sales funnel could be beneficial to target your audience quickly.

Join me in this series where I breakdown the 3 best Facebook ad creatives explaining why these are ideal examples of capturing their audiences’ attention and creating ads that convert.

Stop wasting money on ads that don't convert. Use these tips to help your business!

Having the right leadership mindset is the key to having a successful business. Business leaders are responsible for building trust, motivating team members, and creating the company's culture. 

Dean Newlund is the founder and CEO of Mission Facilitators International, a boutique training and development firm based out of Phoenix, Arizona, with the sole purpose of helping organizations become more connected to their purpose and their people.  

Learn how to become a successful business leader with Dean Newlund. 

Not knowing where to start to make an ad can be tricky, but what if you could make a successful ad by following 7 steps? 

Learn how to create effective Facebook ads by following the steps to increase conversions and audience engagement. 

In this episode, I analyzed two of the best Facebook ad videos that skillfully complete all of the 7 script template steps. 

Follow this LESS THAN 3 MINUTES step by step tutorial on how to set up your web events manager on Facebook Business Manager to get your domain configured properly!  

Are you thinking of using Google Ads to advertise your product? Countless businesses have been using Google Ads but never talk about the pros and cons.

Founder & CEO of a Google-award-winning agency based in Australia, Mike Rhodes, talks about the effect of Google hiding search queries reports, alternative data feed apps, and the increasing competition rate.

Join me and Mike Rhodes, go into depth about the pros and cons of using Google Ads for your business.

Every business begins with the intention to grow, but growth doesn't mean you can manage the output. Understanding how to scale within a cost-effective manner could improve your performance.   

So, what are some strategies?  

Join me and entrepreneur, investor, and scale-up specialist Nick Bradley, give insightful approaches to scale up your business.

Retaining your customers and cross-selling different products may be one of the most challenging parts of a business.

Since finding new customers is much more costly than maintaining your current customers, you need the right customer retention, customer loyalty, and repeat sales strategies.  

In this episode, I give you seven tips on how to increase repeat sales online.  

Composing Facebook creative ads that catch the eye visually, appeals emotionally, and converts can be rigorous. That’s why following a sales funnel could be beneficial to target your audience easily. 

Join me in this episode where I picked 3 ad creatives within my Facebook group, Facebook Ads Explosive Growth, explaining why these are ideal examples of how they capture their audiences’ attention.

Instead of focusing on your competitors’ strengths, why not use their weaknesses to your best advantage?

Join me with the performance marketing expert Eric Philippou, where we discuss how the ramen company, Immi, demonstrates using their competitors to their best advantage.

Understanding your customers' mindset is fundamental to help increase your conversions. 

Join me and marketing expert Eric Philippou, in analyzing psychological marketing tactics from the rising company Established Titles. 

2020 has brought many changes for a lot of eCommerce businesses, some good and some bad. What will 2021 bring?  

Join me with the performance marketing expert Eric Philippou in this Digital Marketing Fastlane episode to learn simple ways to get your business ready for 2021.

Apple’s iOS 14 update significantly impacts how you can run ads, measure performance, and engage with customers. 

Join me with the performance marketing expert Eric Philippou in this episode to learn the right way to approach Apple’s iOS 14 update. 

Marketing simplicity can be very powerful, especially when you have a strong offer.

Join me with the performance marketing expert Eric Philippou in this episode to learn ways to simplify your marketing from the Butcher Box ads and website user experience.

Eric Siu is the CEO of digital marketing agency Single Grain. Single Grain has worked with Amazon, Uber, and Salesforce to help them acquire more customers. He also hosts two podcasts: Marketing School with Neil Patel and Leveling Up, an entrepreneurial podcast where he dissects growth levers that help businesses scale.

Tune in to learn his story, tips on how to grow a personal brand, and the best workflow habits for entrepreneurs.

STAY CONNECTED

Success takes hard work and patience. In this episode, the performance marketing expert Kevin Urrutia interviews the host of the Market Adventures podcast Alex Cunningham about his entrepreneurial journey. 

Tune in to learn tips on the entrepreneurial mindset, how to start a day trading side hustle, manage time, and build a podcast network. 

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The holiday season is around the corner; most businesses are preparing their holiday promotions, and with the right one-time offer strategy, your business can make a lot of money.

Join the performance marketing experts Kevin Urrutia and Eric Philippou in this episode to learn the best practices for your one-time offer to maximize holiday sales and profits.

Facebook announced that it would start limiting the number of ads per page to improve overall ad performance. This change can have a significant impact on scaling your brand using Facebook ads.  

Join the performance marketing experts Kevin Urrutia and Eric Philippou in this episode to learn how Facebook's new limits may affect your brand and some tips on how to adjust your marketing strategies. 

Facebook ad cost is rising, and it can be challenging to grow a brand when CPMs are getting more and more expensive.

Join the performance marketing expert Eric Philippou in this action-packed episode to learn why Facebook ad costs are rising and the different solutions for dealing with the rising ad costs.

This action-packed episode is brought to you by the performance marketing experts at Voy Media.

Sean Castrina is a serial entrepreneur, having started more than 20 companies over the last 20 years, and still seeks to launch a new venture annually. He is an investor, teacher and highly-sought-after speaker who communicates with humor and a bluntness that engages and captures his audience. He is the author of 8 Unbreakable Rules for Business Startup Success, The Greatest Entrepreneur in the World, and World’s Greatest Business Plan.

Arlen Robinson is a seasoned business owner and co-founder of Omnistar Affiliate Software which gives businesses the opportunity to setup and manage their own affiliate and customer referral programs.

With over 20 years of experience managing and running various aspects of the company, Arlen has a wealth of information that he can share. His current responsibilities involve leading all business development activities for the company as well has hosting a Weekly podcast known as the Ecommerce Marketing Podcast in which he interviews various marketing experts about successful ecommerce marketing strategies.