Down To Chat

In the seventh episode of Season Three, Cody and Eli are joined by Ben Lerer, a Managing Partner at Lerer Hippeau, for a captivating conversation. They explore a range of topics, including AI, cryptocurrency, and the future of venture-backed direct-to-consumer (DTC) brands.

If you haven't already, make sure to leave a review for the podcast. Your feedback helps us reach a wider audience.

In the sixth episode of Season Three, Cody sits down with Xoogler Ben Kruger to talk all things Google. Everything from Google ads to Youtube, Geolift testing, Performance Max, CBO vs. ABO, GA4, and so much more.

Don't forget to leave us a review if you haven't already! Your feedback helps us get the podcast out to more folks.

In the fifth episode of Season Three, Cody and Eli are back with more expert insights and tips to help you succeed in ad management and customer retention.

During the episode, Cody delves into the topic of measuring incrementality, providing valuable insights on how to analyze and optimize your marketing campaigns for maximum ROI.

On the other hand, Eli shares his learnings from the fine dining industry to highlight the importance of creating positive experiences and retaining customers.

This episode is filled with valuable lessons and techniques applicable to businesses of all sizes and industries. Whether you're a seasoned marketer or a business owner looking to improve your customer retention strategies, you won't want to miss this episode.

Don't forget to leave us a review if you haven't already! Your feedback helps us get the podcast out to more folks.

This season is brought to you by Postscript and Tapcart.

In the fourth episode of Season Three, Cody and Eli share their expert insights on two key topics: starting a new ad account and kickstarting a CX/Retention operation.

During the episode, Cody discusses the fundamentals of paid advertising, including selecting the right platform, defining goals and objectives, targeting the right audience, creating compelling ad creatives, and optimizing campaigns for maximum ROI.

Meanwhile, Eli shares his knowledge on developing and implementing effective CX/Retention strategies, including identifying key metrics, bringing on your first CX hire, and creating positive experiences to drive customer loyalty.

Whether you're a marketing novice or a seasoned pro, this episode offers valuable tips and techniques to help you succeed in ad management and customer retention.

If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏

This season is brought to you by Postscript and Tapcart.

In the third episode of Season Three, Eli chats with Val Geisler about all things retention. We chatted about how retention has changed over the last ten years, how to think about “fixing” retention in your first 30/60 days, thinking about retention across customer journey, and how community-building and retention go hand-in-hand.

If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏

This season is brought to you by Postscript and Tapcart.

In the second episode of Season Three, Cody and Eli chat with Kendall Dickieson about all things social and influencer strategy for brands of all sizes.

Kendall is the brains behind so many brands you know and love in this space, like Graza, Canopy, and so many more!

If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏

This season is brought to you by Postscript and Tapcart.

In the first episode of Season Three, Cody and Eli chat about Testing Twitter Ads, Fixing Retention Problems, Advantage +, and a whole lot more. 

If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏

This season is brought to you by Postscript and Tapcart.

In episode twelve of season two, the DTC Guy, aka Nik Sharma, gives us a masterclass on landing pages and answers some hard-hitting audience questions. 

If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏 

This season is brought to you by Peel and Tapcart.

In episode eleven of season two, Cody and Eli discuss the death of blitz-scaling and hypergrowth in CPG and holistically thinking about retention. 

If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏 

This season is brought to you by Peel and Tapcart.

In episode ten of season two, Cody and Eli chat about testing ad creative and customer retention tips and tricks.

If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏

This season is brought to you by Peel and Tapcart.

In episode nine of season two, Cody and Eli chat about what is currently working for us on FB ads and answer the age-old question: "Is it possible to over-optimize your website?"

If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏

This season is brought to you by Peel and Tapcart.

In episode eight of season two, Eli chats with the subscription queen Gina Perelli, CEO and co-founder of Retextion, a platform built from the ground up to actively grow your subscription revenue via a suite of AI-powered acquisition, retention, and churn reduction tools. 

We chat about building the perfect subscription program, thinking through DTC retention, creating magical experiences on subscriptions, winning back lapsed subscribers, and so much more. 

If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏

This season is brought to you by Peel and Tapcart.

In episode seven of season two, Eli chats with the legendary Sean Frank, CEO of The Ridge, a 9-figure wallet, ring, and watch brand. 

We chat about creating a new niche in a massive industry, CX as marketing, brand vs. performance, attribution, and so much more.  

If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏

This season is brought to you by Peel and Tapcart.

In episode six of season two, Cody and Eli walk through some of the mistakes, lessons, and learnings from Black Friday. 

This season is brought to you by Peel and Tapcart.

In episode five of season two, Cody and Eli answer a bunch of questions from a Twitter Q&A, including CRO, JRB Kits, Email campaigns vs. flows, how we are looking at cohorts, DTC data wars, and so much more. 

This season is brought to you by Peel and Tapcart.

In episode four of season two, Cody and Eli chat about DTC vs retail and Cody's new billion-dollar biz ideas.

This season is brought to you by Peel and Tapcart.

In the third episode of season two, Cody and Eli chat about easy ways to Increase AOV and direct response tactics in DTC.

This season is brought to you by Peel and Tapcart.

In the second episode of season two, Cody and Eli chat about New Growth Channels, Shipping Insurance, and The Cody Subtweet.  

This season is brought to you by Peel and Tapcart.

In the first episode of season two, Cody and Eli chat about BFCM, our direct mail testing plan, a new landing page tool, JRB subscription, and so much more.

This season is brought to you by Peel and Tapcart.

In episode Twelve of Down To Chat DTC, Eli and Cody chatted about all things community building, team building, the $630M acquisition of Hero Cosmetics, and more.  This podcast is brought to you by Swag.com and Wayflyer.

In episode Eleven of Down To Chat DTC, Eli and Cody chatted about all things Facebook ads and DTC as a whole.

This podcast is brought to you by Swag.com and Wayflyer.

In episode Ten of Down To Chat DTC, Eli chats with Michael Bair, the SVP of CX at FIGS. FIGS is a DTC healthcare apparel and lifestyle brand that celebrates, empowers, and serves current and future generations of healthcare professionals. 

We chatted about CX as a career, quiet quitting, shipping insurance, leading and motivating large CX teams, and calculating ROI on great CX.

This podcast is brought to you by Swag.com and Wayflyer.

In episode Nine of Down To Chat DTC, Cody and Eli chat with Peiman Raf. Peiman is the Co-founder and CEO of Madhappy.

In 2017, Madhappy launched as an optimistic lifestyle brand creating conversation around mental health through impactful products and experiences. In a space that has been dominated by sentiments of negativity, we set out to spread positivity in our community. Madhappy has grown to become a powerful product, content and storytelling platform, reshaping the narrative around what a brand can be and the impact it can have.

We chatted about how Madhappy chooses who to collab with, how their product drop strategy has been working for them, and how important community and mental health are. This podcast is brought to you by Swag.com and Wayflyer.

In episode Eight of Down To Chat DTC, Cody and Eli chat with Shray Joshi.

Shray is the Founder of Good Peeps, a full-stack marketing agency that helps scale and build the brands in your fridge and pantry. Good Peeps works with brands like Flying Embers, Kaged, Fly by Jing, and many more. Prior to Good Peeps, Shray was Director of Digital at Health-ade, and worked at other fantastic brands like Simulate and Cha-Cha Matcha. 

We chatted about the future of dtc marketing, how lots of short-term hacks won't work for much longer, and growing omnichannel brands. This podcast is brought to you by Swag.com and Wayflyer.

In episode Seven of Down To Chat DTC, Cody and Eli chat with Matt Bertulli. Matt is the CEO of Pela Case and Lomi, 9-figure businesses with a mission to “unfuck the planet”.



We chat about how Matt is the online garbage-man, how Lomi is taking a software-onboarding approach, and how the way a customer feels matters more than anything else. 

This podcast is brought to you by Swag.com and Wayflyer.

In episode three of Down To Chat DTC, Cody and Eli talk about Cody's landing page tests, Eli building a community, and our fav brands that are doing things differently.

This podcast is brought to you by Swag.com and Wayflyer.

In episode three of Down To Chat DTC, Cody and Eli talk about the pending potential FCC TikTok ban, RadioShack wildin' out on social, and how we'd handle customer service disasters. 

This podcast is brought to you by Swag.com and Wayflyer.

In episode two of Down To Chat DTC, Cody and Eli talk about all things brand, growth hacks, and acquisition rooted in retention. 

This podcast is brought to you by Swag.com and Wayflyer.

In episode one of Down To Chat DTC, Nik chats with us about buying his first DTC brand, what he looks for in potential hires, and what he never wants to see again in DTC.