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Down To Chat

Down To Chat

By Cody Plofker and Eli Weiss

Down To Chat is a collection of conversations with operators and friends in the Direct to Consumer space.

As avid podcast listeners and DTC fanatics, Cody and Eli have been searching for a podcast that is casual and conversational, while at the same time useful and insightful. A podcast that covers all things DTC from operators who are building the next generation of CPG brands.

This is that.
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S2 E7: Eli Interviews Wallet-Man: Building Ridge to 9-figures, Brand vs. Performance, and Attribution hot takes with Sean Frank

Down To ChatJan 04, 2023

00:00
42:18
S3 E1: Testing Twitter Ads, Fixing Retention Problems, and Advantage + For The Win

S3 E1: Testing Twitter Ads, Fixing Retention Problems, and Advantage + For The Win

In the first episode of Season Three, Cody and Eli chat about Testing Twitter Ads, Fixing Retention Problems, Advantage +, and a whole lot more.  If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏 This season is brought to you by Postscript and Tapcart. https://postscript.io/ -- Free 30-day trial with this link! https://www.tapcart.com/downtochat -- 2 months free with this link! Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: https://twitter.com/eliweisss | http://eliweisss.com
Mar 16, 202357:23
S2 E12: A Landing Page Masterclass with Nik Sharma

S2 E12: A Landing Page Masterclass with Nik Sharma

In episode twelve of season two, the DTC Guy, aka Nik Sharma, gives us a masterclass on landing pages and answers some hard-hitting audience questions.  If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏  This season is brought to you by Peel and Tapcart. https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this link!  https://www.tapcart.com/downtochat -- 2 months free with this link! Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: https://twitter.com/eliweisss | http://eliweisss.com Nik: https://twitter.com/mrsharma | https://www.hoox.co/
Feb 20, 202346:06
S2 E11: The Death of Hypergrowth, VC in DTC, and Holistic Retention

S2 E11: The Death of Hypergrowth, VC in DTC, and Holistic Retention

In episode eleven of season two, Cody and Eli discuss the death of blitz-scaling and hypergrowth in CPG and holistically thinking about retention.  If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏  This season is brought to you by Peel and Tapcart. https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this link!  https://www.tapcart.com/downtochat -- 2 months free with this link! Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: https://twitter.com/eliweisss | http://eliweisss.com
Feb 13, 202356:05
S2 E10: How to Properly Test Ad Creative and Tips for Retaining Customers

S2 E10: How to Properly Test Ad Creative and Tips for Retaining Customers

In episode ten of season two, Cody and Eli chat about testing ad creative and customer retention tips and tricks. If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏 This season is brought to you by Peel and Tapcart. https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this link! https://www.tapcart.com/downtochat -- 2 months free with this link! Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: https://twitter.com/eliweisss | http://eliweisss.com
Jan 27, 202301:05:42
S2 E9: What’s Currently Working on Facebook Ads and Over-Optimizing Websites

S2 E9: What’s Currently Working on Facebook Ads and Over-Optimizing Websites

In episode nine of season two, Cody and Eli chat about what is currently working for us on FB ads and answer the age-old question: "Is it possible to over-optimize your website?" If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏 This season is brought to you by Peel and Tapcart. https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this link! https://www.tapcart.com/downtochat -- 2 months free with this link! Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: https://twitter.com/eliweisss | http://eliweisss.com
Jan 18, 202355:47
S2 E8: A Subscription and Retention Masterclass with Gina Perrelli

S2 E8: A Subscription and Retention Masterclass with Gina Perrelli

In episode eight of season two, Eli chats with the subscription queen Gina Perelli, CEO and co-founder of Retextion, a platform built from the ground up to actively grow your subscription revenue via a suite of AI-powered acquisition, retention, and churn reduction tools.  We chat about building the perfect subscription program, thinking through DTC retention, creating magical experiences on subscriptions, winning back lapsed subscribers, and so much more.  If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏 This season is brought to you by Peel and Tapcart. https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this link! https://www.tapcart.com/downtochat -- 2 months free with this link! Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: https://twitter.com/eliweisss | http://eliweisss.com Gina: https://twitter.com/ginaperrelli | https://retextion.com/
Jan 11, 202355:53
S2 E7: Eli Interviews Wallet-Man: Building Ridge to 9-figures, Brand vs. Performance, and Attribution hot takes with Sean Frank

S2 E7: Eli Interviews Wallet-Man: Building Ridge to 9-figures, Brand vs. Performance, and Attribution hot takes with Sean Frank

In episode seven of season two, Eli chats with the legendary Sean Frank, CEO of The Ridge, a 9-figure wallet, ring, and watch brand.  We chat about creating a new niche in a massive industry, CX as marketing, brand vs. performance, attribution, and so much more.   If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏 This season is brought to you by Peel and Tapcart. https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this link! https://www.tapcart.com/downtochat -- 2 months free with this link! Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: https://twitter.com/eliweisss | http://eliweisss.com Sean: https://mobile.twitter.com/seanecom
Jan 04, 202342:18
S2 E6: Black Friday: Huge mistakes, Record Days, and Lessons

S2 E6: Black Friday: Huge mistakes, Record Days, and Lessons

In episode six of season two, Cody and Eli walk through some of the mistakes, lessons, and learnings from Black Friday.  This season is brought to you by Peel and Tapcart. https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this link! https://www.tapcart.com/downtochat -- 2 months free with this link! Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: https://twitter.com/eliweisss | http://eliweisss.com
Dec 17, 202201:02:35
S2 E5: Our Biggest Mistakes & Learnings, Why Founders Fail, and Squirrelly Data

S2 E5: Our Biggest Mistakes & Learnings, Why Founders Fail, and Squirrelly Data

In episode five of season two, Cody and Eli answer a bunch of questions from a Twitter Q&A, including CRO, JRB Kits, Email campaigns vs. flows, how we are looking at cohorts, DTC data wars, and so much more.  This season is brought to you by Peel and Tapcart. https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this link! https://www.tapcart.com/downtochat -- 2 months free with this link! Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: https://twitter.com/eliweisss | http://eliweisss.com
Dec 05, 202201:04:00
S2 E4: DTC vs Retail and Billion Dollar Biz Ideas

S2 E4: DTC vs Retail and Billion Dollar Biz Ideas

In episode four of season two, Cody and Eli chat about DTC vs retail and Cody's new billion-dollar biz ideas. This season is brought to you by Peel and Tapcart. https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this link! https://www.tapcart.com/downtochat -- 2 months free with this link! Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: https://twitter.com/eliweisss | http://eliweisss.com
Nov 29, 202257:26
S2 E3: Easy Ways to Increase AOV and Direct Response Tactics in DTC

S2 E3: Easy Ways to Increase AOV and Direct Response Tactics in DTC

In the third episode of season two, Cody and Eli chat about easy ways to Increase AOV and direct response tactics in DTC. This season is brought to you by Peel and Tapcart. https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this link!   https://www.tapcart.com/downtochat -- 2 months free with this link! Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: https://twitter.com/eliweisss | http://eliweisss.com
Nov 16, 202243:50
S2 E2: New Growth Channels, Shipping Insurance, and The Cody Subtweet

S2 E2: New Growth Channels, Shipping Insurance, and The Cody Subtweet

In the second episode of season two, Cody and Eli chat about New Growth Channels, Shipping Insurance, and The Cody Subtweet.   This season is brought to you by Peel and Tapcart. https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this link! https://www.tapcart.com/downtochat Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: https://twitter.com/eliweisss | http://eliweisss.com
Nov 09, 202201:01:09
S2 E1: Black Friday Strategies, Testing Direct Mail, and a New Landing Page Tool to Change the Game

S2 E1: Black Friday Strategies, Testing Direct Mail, and a New Landing Page Tool to Change the Game

In the first episode of season two, Cody and Eli chat about BFCM, our direct mail testing plan, a new landing page tool, JRB subscription, and so much more. This season is brought to you by Peel and Tapcart. https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this link!   https://www.tapcart.com/downtochat -- 2 months free with this link! Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: https://twitter.com/eliweisss | http://eliweisss.com
Nov 03, 202201:08:05
S1 E12: Community Building, Team Building, and an Amazing Acquisition

S1 E12: Community Building, Team Building, and an Amazing Acquisition

In episode Twelve of Down To Chat DTC, Eli and Cody chatted about all things community building, team building, the $630M acquisition of Hero Cosmetics, and more.  This podcast is brought to you by Swag.com and Wayflyer. Get 10% off your first order at Swag.com with promo code DTC10. Get fast, flexible funding from $10k to $20m at the best possible rates at Wayflyer.com/pod. Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: https://twitter.com/eliweisss | http://eliweisss.com
Sep 10, 202253:50
S1 E11: What's Working For Us On Facebook + Our Take on "Is DTC Dead?"

S1 E11: What's Working For Us On Facebook + Our Take on "Is DTC Dead?"

In episode Eleven of Down To Chat DTC, Eli and Cody chatted about all things Facebook ads and DTC as a whole. This podcast is brought to you by Swag.com and Wayflyer. Get 10% off your first order at Swag.com with promo code DTC10. Get fast, flexible funding from $10k to $20m at the best possible rates at Wayflyer.com/pod. Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: https://twitter.com/eliweisss | http://eliweisss.com
Sep 01, 202257:30
S1 E10: CX as a Career, Surprise & Delight, & Calculating ROI on CX with Michael Bair

S1 E10: CX as a Career, Surprise & Delight, & Calculating ROI on CX with Michael Bair

In episode Ten of Down To Chat DTC, Eli chats with Michael Bair, the SVP of CX at FIGS. FIGS is a DTC healthcare apparel and lifestyle brand that celebrates, empowers, and serves current and future generations of healthcare professionals.  We chatted about CX as a career, quiet quitting, shipping insurance, leading and motivating large CX teams, and calculating ROI on great CX. This podcast is brought to you by Swag.com and Wayflyer. Get 10% off your first order at Swag.com with promo code DTC10. Get fast, flexible funding from $10k to $20m at the best possible rates at Wayflyer.com/pod. Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: https://twitter.com/eliweisss | http://eliweisss.com Michael: https://twitter.com/michaeljbair | https://www.linkedin.com/in/michaeljbair/
Aug 23, 202201:19:53
S1 E9: Drops, Community, and Collabs with Peiman Raf

S1 E9: Drops, Community, and Collabs with Peiman Raf

In episode Nine of Down To Chat DTC, Cody and Eli chat with Peiman Raf. Peiman is the Co-founder and CEO of Madhappy. In 2017, Madhappy launched as an optimistic lifestyle brand creating conversation around mental health through impactful products and experiences. In a space that has been dominated by sentiments of negativity, we set out to spread positivity in our community. Madhappy has grown to become a powerful product, content and storytelling platform, reshaping the narrative around what a brand can be and the impact it can have. We chatted about how Madhappy chooses who to collab with, how their product drop strategy has been working for them, and how important community and mental health are. This podcast is brought to you by Swag.com and Wayflyer. Get 10% off your first order at Swag.com with promo code DTC10. Get fast, flexible funding from $10k to $20m at the best possible rates at Wayflyer.com/pod. Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: https://twitter.com/eliweisss | http://eliweisss.com Peiman: https://twitter.com/peimanraf | http://madhappy.com/
Aug 19, 202250:02
S1 E8: The Future of Marketing and Growing Omnichannel Brands with Shray Joshi

S1 E8: The Future of Marketing and Growing Omnichannel Brands with Shray Joshi

In episode Eight of Down To Chat DTC, Cody and Eli chat with Shray Joshi. Shray is the Founder of Good Peeps, a full-stack marketing agency that helps scale and build the brands in your fridge and pantry. Good Peeps works with brands like Flying Embers, Kaged, Fly by Jing, and many more. Prior to Good Peeps, Shray was Director of Digital at Health-ade, and worked at other fantastic brands like Simulate and Cha-Cha Matcha.  We chatted about the future of dtc marketing, how lots of short-term hacks won't work for much longer, and growing omnichannel brands. This podcast is brought to you by Swag.com and Wayflyer. Get 10% off your first order at Swag.com with promo code DTC10. Get fast, flexible funding from $10k to $20m at the best possible rates at Wayflyer.com/pod. Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: https://twitter.com/eliweisss | http://eliweisss.com Shray: https://twitter.com/shrayvj | https://www.thepeeps.co/
Aug 11, 202201:04:26
S1 E7: How Lomi Does 9 Figures in Revenue by Putting Brand First with Matt Bertulli

S1 E7: How Lomi Does 9 Figures in Revenue by Putting Brand First with Matt Bertulli

In episode Seven of Down To Chat DTC, Cody and Eli chat with Matt Bertulli. Matt is the CEO of Pela Case and Lomi, 9-figure businesses with a mission to “unfuck the planet”.

 We chat about how Matt is the online garbage-man, how Lomi is taking a software-onboarding approach, and how the way a customer feels matters more than anything else.  This podcast is brought to you by Swag.com and Wayflyer. Get 10% off your first order at Swag.com with promo code DTC10. Get fast, flexible funding from $10k to $20m at the best possible rates at Wayflyer.com/pod. Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: https://twitter.com/eliweisss | http://eliweisss.com Matt: https://twitter.com/mbertulli Lomi Video: https://www.youtube.com/watch?v=PDbYtuiKpkU
Aug 04, 202201:06:10
S1 E6: On Killer Landing Page Tests, Building a Community, and Brands to Watch

S1 E6: On Killer Landing Page Tests, Building a Community, and Brands to Watch

In episode three of Down To Chat DTC, Cody and Eli talk about Cody's landing page tests, Eli building a community, and our fav brands that are doing things differently. This podcast is brought to you by Swag.com and Wayflyer. Get 10% off your first order at Swag.com with promo code DTC10. Get fast, flexible funding from $10k to $20m at the best possible rates at Wayflyer.com/pod. Cody: https://twitter.com/codyplof Eli: https://twitter.com/eliweisss
Jul 28, 202201:00:32
S1 E5: The Death of Hustle Culture, Building Community, and 4-Day Workweek with Amanda Goetz

S1 E5: The Death of Hustle Culture, Building Community, and 4-Day Workweek with Amanda Goetz

In episode five of Down To Chat DTC, Amanda chats with us about hustle culture, how House of Wise builds community like no other, and how to get the most of your work day (and week).   This podcast is brought to you by Swag.com and Wayflyer.  Get 10% off your first order at Swag.com with promo code DTC10.  Get fast, flexible funding from $10k to $20m at the best possible rates at Wayflyer.com/pod. Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: https://twitter.com/eliweisss | http://eliweisss.com Amanda: https://twitter.com/AmandaMGoetz
Jul 21, 202252:40
S1 E4: Unconventional Retention Strategies, Segmentation, and Shooting Your Shot with Joanne Coffey

S1 E4: Unconventional Retention Strategies, Segmentation, and Shooting Your Shot with Joanne Coffey

In episode four of Down To Chat DTC, Joanne chats with us about unconventional retention strategies, segmentation, and how we all met and ended up working together at JRB. This podcast is brought to you by Swag.com and Wayflyer. Get 10% off your first order at Swag.com with promo code DTC10. Get fast, flexible funding from $10k to $20m at the best possible rates at Wayflyer.com/pod. Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: https://twitter.com/eliweisss | http://eliweisss.com Joanne: https://twitter.com/itsjoannecoffey
Jul 14, 202201:11:58
S1 E3: On The TikTok Ban, RadioShack's Thirst, & Customer Service Disasters

S1 E3: On The TikTok Ban, RadioShack's Thirst, & Customer Service Disasters

In episode three of Down To Chat DTC, Cody and Eli talk about the pending potential FCC TikTok ban, RadioShack wildin' out on social, and how we'd handle customer service disasters.  This podcast is brought to you by Swag.com and Wayflyer. Get 10% off your first order at Swag.com with promo code DTC10. Get fast, flexible funding from $10k to $20m at the best possible rates at Wayflyer.com/pod. Cody: https://twitter.com/codyplof Eli: https://twitter.com/eliweisss
Jul 07, 202258:35
S1 E2: On Building Brand, Playing the Long Game, and Scammy Retention Tactics

S1 E2: On Building Brand, Playing the Long Game, and Scammy Retention Tactics

In episode two of Down To Chat DTC, Cody and Eli talk about all things brand, growth hacks, and acquisition rooted in retention.  This podcast is brought to you by Swag.com and Wayflyer. Get 10% off your first order at Swag.com with promo code DTC10. Get fast, flexible funding from $10k to $20m at the best possible rates at Wayflyer.com/pod. Cody: https://twitter.com/codyplof Eli: https://twitter.com/eliweisss
Jun 23, 202201:16:19
S1 E1: Buying Companies and Leveraging Personal Brand with Nik Sharma

S1 E1: Buying Companies and Leveraging Personal Brand with Nik Sharma

In episode one of Down To Chat DTC, Nik chats with us about buying his first DTC brand, what he looks for in potential hires, and what he never wants to see again in DTC.   This podcast is brought to you by Swag.com and Wayflyer. Get 10% off your first order at Swag.com with promo code DTC10. Get fast, flexible funding from $10k to $20m at the best possible rates at Wayflyer.com/pod. Cody: https://twitter.com/codyplof Eli: https://twitter.com/eliweisss Nik: https://twitter.com/mrsharma | https://www.nik.co/subscribe
Jun 16, 202201:30:08