The DSR Ghostwriting Podcast
By Daniel Rosehill (Founder, DSR Ghostwriting)
The DSR Ghostwriting PodcastApr 05, 2021
21: Why do some writers get into ghostwriting?
Did you ever wonder why some ghostwriters take on ghostwriting work in the first place? I present a few reasons why I ghostwrite and what the differences are between a ghostwriter and a freelance writer.
20: How to prepare for a remote radio interview
Have you been invited to appear on a talk radio show? Radio spots can be valuable publicity/PR opportunities for thought leaders. If you've been invited to appear on a radio show, then there are a few things you should know to make the most of the opportunity. Watch to find out what they are. For more information, visit DSR Ghostwriting at DSRGhostwriting.com.
19: Is thought leadership just an empty buzzword?
When people hear about thought leadership, 'buzzword' is unfortunately one of the labels that commonly comes to mind. It's true that there's a lot of bad thought leadership being produced. But that doesn't mean that all thought leadership is vacuous or doesn't have merit. In this podcast, I unpack the question of whether thought leadership is a buzzword and explain why - from my perspective at least - done right it's an extremely valuable and powerful form of marketing.
18: How do you hire a freelance writer?
A common question I get from a lot of prospects is "how do we work with you?" or "what's your process?" or "what's the process of working with a ghostwriter (or freelance writer)? In this video I wanted to provide some guidance about — per the title — what's typically involved in hiring and working with a freelance writer from screening through to onboarding and briefing. For more information, visit DSR Ghostwriting at DSRGhostwriting.com.
17: What is thought leadership (in five minutes)?
16: Should you leverage inbound tactics in your next PR campaign?
One of the main advantages of inbound marketing as opposed to outbound approaches is that the value of your content assets increases over time. In PR terms, a lot of the activity that we engage in is outbound - like cold pitching the media. But are there ways we could borrow from the inbound marketing playbook? Check out this video insight to learn more. For more information, visit DSR Ghostwriting at DSRGhostwriting.com.
15: Thought Leadership vs. Content Marketing (Webinar Recording)
In this webinar, thought leadership specialist Daniel Rosehill, founder of DSR Ghostwriting, will demystify thought leadership, explain what it is, why it’s different than content marketing, and how you can use both to good effect in your organization.
This webinar will cover:
• Thought leadership: what is it?
• Thought leadership: key benefits
• Thought leadership vs. content marketing
• Formats for thought leadership
• Placement and distribution opportunities, including on-site and off-site resources
For more information, including upcoming webinars, visit DSR Ghostwriting at DSRGhostwriting.com.
14: How To Brief Freelance Writers
Writing briefs are sets of written instructions that help direct freelance writers towards creating the best possible piece of writing for your needs.
In episode 14 of the DSR Ghostwriting podcast, thought leadership freelance ghostwriter Daniel Rosehill explains the elements you should include every time you're briefing freelance content writers.
Listen to this episode to learn:
- What to include in your freelance writing briefs
- How long your briefs should be
- How many resources to include
To read the accompanying blog post and to download a brief template and example, see: dsrghostwriting.com/insights/a-brief-guide-to-briefing-freelance-writers/
13: Thought Leadership vs. Content Marketing: What Are The Key Differences?
Thought leadership and content marketing both generate a lot of excitement and interest among marketers, but a lot of producers (mistakenly) think that thought leadership is simply content marketing in executive clothing. This is not the case!
In this episode of the DSR Ghostwriting Podcast, I run through my first article for Entrepreneur.com entitled 'The 4 Key Differences Between Thought Leadership and Content Marketing'
- The different mechanisms through which thought leadership and content marketing work to position the authoring party as a reliable potential vendor
- How thought leadership exchanges quality, original insights for executive attention while content marketing exchanges value and educational information
- Where thought leadership and content marketing sit in sales and marketing funnels
- Distribution channels: onsite vs. offsite and managed vs. unmanaged. How thought leadership and content marketing authors need to plan for different routes to audience
- How content marketing and thought leadership can be used in conjunction
If you're interested in learning more about how thought leadership and content marketing can boost your organization's brand awareness, lead generation and positioning, visit dsrghostwriting.com.
12; How Much Does Freelance Writing Cost?
How much does freelancing writing cost? Is it better to hire a freelance writer who charges by the word, by the hour, or per finished project? I explain the pros and cons of each from both the writer's perspective and that of you — the client. I also explain why I quote according to project specification and touch on the various things that go into putting together a quote for writing services rendered. Finally, I pull together a realistic sample quote to explain why, sometimes, thought leadership writing does justifiably cost a little bit more than marketplace rates. For more information about how thought leadership can help your business, check out DSR Ghostwriting at DSRGhostwriting.com — or the DSR Ghostwriting Insights page (formerly 'the blog'), which is now housed at dsrghostwriting.com/insights
11: Code Red study findings: thought leadership for cybersecurity (Rerecording!)
In episode 11 of the DSR Ghostwriting Podcast (rerecorded!) I take a look at the findings of a study into thought leadership's resonance in the cybersecurity industry commissioned by Code Red — a collective of 16 PR and marketing agencies focused on technology. I look at some of the study's findings, particularly as compared to the broader Edelman/LinkedIn B2B Thought Leadership Impact Study which I looked at in a previous episode (and blog). I highlight some of the actionable insights that I found in the findings — both those of relevance to those in the technology industry and those which apply more broadly.
To download a copy of the eBook containing the study findings, visit this link.
DSR Ghostwriting specializes in producing long-form thought leadership for the B2B technology sector. Services include articles and blogs, e-books, white papers, and speechwriting. To learn more, visit DSRGhostwriting.com.
09: What is thought leadership?
In this episode, technology writer and reviewer Daniel Rosehill takes a look at what thought leadership is — and what it is not. Is thought leadership just a meaningless buzzword that self-promotional solopreneurs like to throw around on LinkedIn? How is thought leadership different to content marketing? And what about PR? Listen to this episode to find out what thought leadership is and what you need to know to start doing it right. To learn more about how thought leadership can help you or your organization to open conversations with key industry stakeholders, boost brand reputation, and create tangible opportunity, visit dsrghostwriting.com.
08: The Edelman B2B Thought Leadership Impact Study - Key Findings
07: What is ghostwriting? What is ghostwriting not?
06: Tech category overview: sales prospecting tools
05: Everything about backups
04: Everything about email
Email is a vital tool in the arsenal of a freelancer or small business owner!
Here are some useful things you might need to know about it if you're just getting set up.
I go over:
- Gmail vs branded email
- What G-Suite (formerly Google Apps) does
- The default email system that typically comes packed with hosting subscriptions
- Catchalls, forwarders, and why they are helpful
- Dedicated SMTP services for bulk email marketing
- DKIM, SPF, and why authentication is important for better deliverability
- Some email marketing basics, including GDPR and avoiding having your email blacklisted
03: KPI dashboards and why even freelancers should have one
KPI dashboards aren't just for big businesses or call centers with hundreds of staring eyes.
I explain what they are and why you should take the time to configure one for your freelance business.
I go into:
- Leading vs lagging indicators
- Why you might want a KPI dashboard than a simple spreadsheet
- The different integrations that can be configured, for both basic and advanced users
02: CRMs for freelancers and small business owners
What are Customer Relationship Management (CRM) tools and why might you need one for your freelancing operation or small business?
- What CRMs do
- The difference between self-hosted (and often open-source) CRMs and SaaS options
- The benefits of CRMs versus handling outreach from your inbox
- Marketing automation, workflows, and why you should be using them to automate your client outreach
01: Web hosting for freelancers and small business owners
Are you a freelancer or small business owner that needs to set up shop online? I outline the various web hosting options currently at your disposal, drawing on some recent research I did as a result of a (partially successful) Wordpress malware injection.
- The easy WYSIWYG all-in-one builder solutions
- Shared hosting
- VPS hosting
- Reseller hosting (my personal favorite!)
- Dedicating hosting
Good luck with your next online project!
Intro: Introduction and headphone options for noise-adverse writers
Living next to a construction site for ten months has made me think a lot about noise pollution and the role it plays in our work lives. After introducing myself, I provide some guidance on the product categories on the market to help you stay focused and productive on whatever you are working on. I cover In Ear Monitors (IEMs), Active Noise Cancelling (ANC) headphones, white noise machines, and other things you try to stay sane and keep focused.
My all-time top IEM recommendation for noise isolation:
Etymotic mk5 Isolator Earphones ($64.95, Etymotic.com):