
easier business
By easier business podcast

easier businessJul 17, 2022

'Profit First' asks hard choices but makes for an easier business | Jason Snider
Today's episode is a special treat for you from our new interview series.
If you're not on Spotify, you can watch the video on YouTube if you feel like you're missing out. https://www.youtube.com/watch?v=xdgwQVsG6Lk
Host Patrick Pitman interviews guest expert Jason Snider about the "profit first" mentality.
You'll learn how shifting your thinking to prioritize profit first, rather than growth first, yields a more sustainable business for you and your team.
Let us know how you feel about videos!
- There's a poll at the bottom of the show notes for our Spotify listeners
- Otherwise, shoot us a note on Twitter @easier_business or good old fashioned email! hello@easierbusiness.com
Jason Snider is a seasoned entrepreneur with almost 30 years of experience across multiple industries, including finance, accounting, international trade, and marketing consulting. He is the founder of Aspyr Advisors, offering Profit First and fractional CFO services to SMBs, and the co-founder of Summit eCommerce Advisors, dedicated to serving eCommerce businesses and entrepreneurs.
With a strong passion for teaching and sharing knowledge, Jason is on a mission to eradicate entrepreneurial poverty by coaching and implementing Profit First in as many businesses as possible.

How to Start When You're Stuck and Unlock Effortless Productivity with Robbie Swale
You'll hear about the wisdom of prioritizing incremental progress, finding a better path than hustle culture, and "following the feeling" to help yourself make choices with integrity.
Today's episode is a special treat for you from our new interview series, featuring Robbie Swale.
If you're not on Spotify, you can watch the video on YouTube if you feel like you're missing out. https://youtu.be/QZMMxQqZ-eY
Let us know how you feel about videos!
- There's a poll at the bottom of the show notes for our Spotify listeners
- Otherwise, shoot us a note on Twitter @easier_business or good old-fashioned email! hello@easierbusiness.com
Robbie Swale is a leadership coach, author and podcaster whose work focuses on creativity, leading with honor and the craft of coaching.
He is the host of two podcasts – The Coach’s Journey Podcast and The 12-Minute Method Podcast – and the author of The 12-Minute Method series of books, including How to Start When You’re Stuck and How to Create the Conditions for Great Work.
- Learn more about Robbie at http://www.robbieswale.com/ and www.thecoachsjourney.com.
- Buy the 12-Minute Method Books at https://geni.us/12minutemethodseries
And if social media is your cup of tea, you can find Robbie on the following platforms:
- LinkedIn: https://www.linkedin.com/in/robbieswale/
- YouTube: Robbie's personal channel and The Coach's Journey channel
- Twitter: @RobbieSwale
- Facebook: https://www.facebook.com/robbieswalecoachandauthor
- Instagram: @robbieswale

Get clear on your goals, needs, and boundaries with Julie Ripley
What happens when you claim what matters to you? Today's episode is a special treat from our new interview series. If you're not on Spotify, you can watch the video on YouTube if you feel like you're missing out.
Host Patrick Pitman interviews guest expert Julie Ripley in today's episode. They explore how to claim what matters, and why it's important to get clarity on what you need, want, and desire.
When you are connected to yourself in that way, setting goals and identifying your boundaries becomes much easier. You might also find your goals are more aligned with your true needs, instead of coming from a place of external pressure.
How does all this make your work (and life) feel easier, with more efficiency and less grind? Press play to find out.
Let us know how you feel about videos!
- There's a poll at the bottom of the show notes for our Spotify listeners
- Otherwise, shoot us a note on Twitter @easier_business or good old fashioned email! hello@easierbusiness.com
Julie Ripley teaches the program Claim What Matters to YOU!
In this 2-hour course, you learn a new approach to getting things done that doesn’t create more stress. Exploring three elements of self-connection, you'll gain three practices to give yourself the foundation for clarifying your values. That foundation will help you identify actionable steps that align with what matters to you.
About Julie Ripley:
Julie is a personal development coach specializing in self-connection, boundaries, and communication. She helps successful people who are feeling stuck, claim what matters to them. She is inspired by the courage of her clients who are committed to being the best version of themselves. In her free time she loves to play in the vast open space of her home state of Montana and enjoys what each season has to offer.

How to nurture engaged, adaptive teams using compassion with Dr. Andrea Hollingsworth
Better work relationships within your team and management mean your organization becomes more adaptive, and more resilient despite whatever challenges may come.
Today's episode is a special treat for you, the first of our new interview series.
Let us know how you feel about videos!
- There's a poll at the bottom of the show notes for our Spotify listeners
- Otherwise, shoot us a note on Twitter @easier_business or good old fashioned email! hello@easierbusiness.com
If you're not on Spotify, you can watch the video on YouTube if you feel like you're missing out. https://youtu.be/6-kqRZdvQNQ
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Host Patrick Pitman interviews guest expert Dr. Andrea Hollingsworth to learn how compassion can help you nurture an engaged team. Dr. Andrea Hollingsworth teaches the The Compassionate Leadership Program
In an era of "The Great Resignation" and "Quiet Quitting," organizations everywhere are struggling with employee retention, morale, and engagement. There are also ongoing challenges around mental health and emotional wellbeing. Times are tough, and everyone's feeling it.
When employees are stressed, struggling, and/or underperforming, they need leaders who are expertly equipped to help them feel more connected, understood, and supported, while still holding them accountable to high standards of job performance.
The Compassionate Leadership program does just this. It gives leaders practical skills and tools for building a more emotionally healthy and supportive workplace -- one where engagement, productivity, and loyalty arise naturally out of a sense of connection, support, and belonging.
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About Dr. Andrea Hollingsworth:
Andrea Hollingsworth, PhD, MAMFT, is passionate about helping leaders build cultures of care, emotional wellness, and mental health awareness in organizational environments. As a current psychotherapist and former university professor, Andrea has spent decades researching, counseling, and teaching on topics related to human wholeness, happiness, and interpersonal wellbeing. Since 2008, she has published and presented widely on the topic of compassion--a theme that remains central to her work with leaders and organizations. Andrea adores good books, good conversations, good coffee, and all things cozy. She lives with her family in Maple Grove, Minnesota.

Reframing confidence and how you make decisions as a leader
Growing in responsibilities is an exciting part of your career. It means your skills are progressing and you can perform at higher levels. However, as you eventually move into leadership or managerial positions, you're no longer doing the work that got you promoted in the first place.
You're now in charge of the people doing the work that got you promoted.
This shift in responsibilities can be challenging as the skills you've developed over the years, while still important, are no longer directly applicable to your day to day.
So how do you adjust? How do you approach making decisions as the scope of those impacted expands?
In this episode, Patrick and Abigail talk about developing skills, and the confidence that comes from knowing you can do something. Even if it feels challenging at first. And from there, how that process translates to decision-making.
You can find specific notable sections, links to books we reference, and more by visiting easierbusiness.com for the full-length show notes.
Thank you for listening!

Your degree of self-awareness will set the tone for your leadership
We've all done quizzes or questionnaires that give us insights about ourselves. From the humorous "What kind of pizza are you?" kind to the more serious personality tests there's a desire to understand people better. Yourself and those around you.
When you're in leadership positions, both in your personal and professional life, you're a tone-setter. People look to you for guidance. For direction. For a sense of right and wrong.
The tone you set will ripple out to those around you and expand, particularly as things scale. Self-awareness allows you to bring a level of intention and presence to your leadership.
What is your level of recognition to what your tendencies are? Are you aware of your first reactivity to situations? Finding the spaciousness for this kind of reflection improves your ability to connect and work with others.
Full shownotes can be found on the easier business website.
Did you like what you heard today? Follow us on Twitter @easier_business and say hi. We'd love to hear your thoughts on this episode!
If Twitter isn't your thing, look for our hosts Patrick Pitman and Abigail Pitman on LinkedIn. You're welcome to say hi there too!

When delegation is grounded in trusted relationships, it's living its best life, with a smooth and efficient team.
A crucial part of growing your business involves delegation as you scale. It's what moves it from just you in your bedroom to a thriving company out in the world. Social media is full of motivational posts romanticizing the grind that can come along this process, but they can have a tone of treating delegation as a way to just "get more done". Like it's a way to extract more out of your day or team.
Delegation is the beginnings of the support system for your business that ripples out to solidify into a strong structure as your team grows. However, if things don't ever get fully handed off, delegation can lead to bottlenecks in the business. So how do you delegate effectively? What underlying needs have to be met or dynamics in place for that to occur? Join us as we walk our way around these ideas.
Full shownotes can be found on the easier business website.
Did you like what you heard today? Follow us on Twitter @easier_business and say hi. We'd love to hear your thoughts on this episode!
If Twitter isn't your thing, look for our hosts Patrick Pitman and Abigail Pitman on LinkedIn. You're welcome to say hi there too!

Build a Team that's Empowered by Collaboration
Your team is collaborating with each other in ways that make them more productive, creative, and insightful than they've ever been. Can you imagine the impact that kind of transformation would have on your business?
It's absolutely possible for you to build a team like this within your business. Today's episode describes several examples of how teams across a variety of industries have found the trust, balance in power dynamics, and a few more ingredients in the secret sauce that gives you a team empowered by collaboration.
Full show notes can be found at easierbusiness.com.

Mind-blowing Customer Experience: who you are, and how you relate with your team, matters most
When a DTC startup asks for a CX recipe, it turns out the ingredients are simple, kinda hard, and the opposite of what you'd learn from a classic business book. An elder Texas horseman gives us a clue.
Tim Jobe of Natural Lifemanship joins the discussion with Abigail and Patrick. We discuss how bringing a trauma-informed and mutually-connected relationship to your team dynamics, especially between managers and their team, opens up a new level of employee satisfaction, engagement, and performance.
You'll learn what horses, humans, and conflict management have in common. And why your team's capacity for mind-blowing customer experience rests upon their relationship with you.
Full show notes can be found on easierbusiness.com

Trusting in your team doesn't have to feel scary - 5 questions to help
We get it, letting go of the reins and trusting the judgment of your team can be a frightening prospect. But at some point, you do need to delegate the work, and that includes making decisions about what's a priority, or not. Trust goes a long way.
Patrick and Abigail break down a weekly reflection ritual that we use to keep our remote team in sync with each other, monitor our employee's development, and maintain oversight of our priorities.
Storytime topics for today:- Trends in employee engagement
- How a supervisor/ founder (Patrick, in our case) can recognize clues his employees are disengaging or having an otherwise challenging moment
- The weekly check-in routine we've developed to help our team stay on the same page with our personal and work priorities
- Kairos and Kronos = two ways to view time (yes we're back with the Greek wisdom)
- Evaluating high-performing employees - maybe we're using the wrong metrics?
Looking for more?
For the 5 questions template we use in our weekly checkins, links for book and software recommendations, and the Simon Sinek video clip - view the full show notes on our website.

Hacked by Russians and how Metis saved us
Today's episode shares how a hack dramatically changed the direction of Patrick's business and the value that came out of the lessons learned while navigating the aftermath. We discuss how metis and "trusting your gut" can help you navigate a challenge when it's not clear what the best thing to do is.
Storytime topics for today:
- The voicemail that started it all - Patrick's server administrator alerting him to the hack.
- Patrick's decision of whether or not to report the hack. Did the hackers even know what they'd gotten into?
- How the practical knowledge of Metis can help you navigate a challenge where it's not clear what's the best thing to do.
- Who and what is Metis?
- How techne differs from Metis.
- Do you take your pain early or defer it to later?
- Patrick's approach that got Wells Fargo's Vice President to come alongside and help him, instead of fighting him.
- Risk of millions upon millions of dollars of fines potentially cascading down onto Patrick's company.
- A security bulletin that helped convey how Patrick's company was the best possible source of information to discovering the truth of what happened. To VISA, Wells Fargo, Discover, Patrick's customers, etc.
For more in-depth show notes and fun links, visit our website.

What do we mean by "easier business"?
Welcome to the easier business podcast! As we launch this show our co-hosts, Abigail and Patrick, share some of the business experiences and strategy perspectives you can expect to explore with them in future episodes.
As a multi-generational, father-daughter, co-worker duo, they'll bring Gen-X and Gen-Z perspectives to the conversation.
Storytime topics for today:
- The IBM commercial that started it all for Patrick back in 1996.
- Empathy can almost be a bit of a cliche these days. Can you guess the word we prefer instead?
- We don't want to play poker with our customers.
- How generational differences, Gen-X and Gen-Z, find their way through in work and business.
- Abigail's Quince cashmere hoodie.
- Considering business beyond the short-term measures of success, in favor of the long game.
- Trauma-informed leadership.
- Measuring business metrics Quantitatively vs. Qualitatively, making room for both.
- Greek word Metis compared to Techne. Finding a crafty, deft touch.
- Balancing the logical and intuitive sides, left and right brain understandings.
- A lesson from our respective sports, Brazilian Jiu Jitsu (BJJ) and soccer.
- How do you talk to yourself when you're down or losing, or when things aren't working out how you'd like?
- Observations of what's happening in our home city, Austin Texas.
For more in-depth show notes and fun IBM commercial links, visit our website.