eCommerce Titans

It's no shock we've seen an increase in costs around the globe. As the economic tension grow, brands everywhere are trying to find different ways to fight inflation. In this episode of the eCommerce Titans Podcast, Media Buyer, Quintin, shares how increasing your average order value can help fight inflation. 

For other resources on your AOV check out the podcast below: 

How your cost of goods and average order value are related:
https://anchor.fm/ecommercetitans/episodes/How-your-cost-of-goods-and-average-order-value-are-related-e1l81eb

We've been chatting about COGs quite a bit later, and now we're segwaying into your average order value. In this episode, Patri discusses how these very two important metrics are tied into one another. Take a listen and let us know what you think! 

Small brands are being affected by the increase of cost of goods and breaking their margins. In this episode, Patri is joined by our senior media buyer, Ago, where they discuss how brands are being affected and what they can do to try to mitigate the losses. 

If you're looking to read more about how brands are dealing with the increase of COGs, use the links below: 

How To Decrease COGs to Increase Margins?

https://dimniko.com/blog/how-to-decrease-cogs-to-increase-margins/

Savings on COGs? Here’s where to spend it

https://dimniko.com/blog/savings-on-cogs-heres-where-to-spend-it/

How Brands Can Navigate Their Cost of Goods Sold

https://anchor.fm/ecommercetitans/episodes/How-Brands-Can-Navigate-Their-Cost-of-Goods-Sold-e1jukg9

How Big Brands are Dealing with the Increase of COGs

https://anchor.fm/ecommercetitans/episodes/How-Big-Brands-are-Dealing-with-the-Increase-of-COGs-e1k80d1

It's no lie that COGs are increasing. You've heard this from us over the few weeks. In this episode, we are joined by senior media buyer, Matej, on how big brands are dealing with the cost of goods increasing. 

To see how you can reduce your COGs, read our latest blog post here: 

https://dimniko.com/blog/how-to-decrease-cogs-to-increase-margins/

And, to hear our last episode from Maryana on the state of COGs and eCom, listen to our last podcast here: 

https://anchor.fm/ecommercetitans/episodes/How-Brands-Can-Navigate-Their-Cost-of-Goods-Sold-e1jukg9

COGs got you down? 

This is an age old story we've been hearing from brand after brand. 

Almost every brand we speak to has something to say about their cost of goods increasing exponentially resulting in their margins decreasing. This can directly be associated with inflation and the economic environment. Regardless of our economic state, there needs to be a way to navigate your brand through this hyper-inflation. 

During this episode Maryana discusses how eCommerce brands are fighting head on with their COGs and how they can navigate their way through. 

Additional Resources: 

How to Decrease Your COGs Blog: 

https://dimniko.com/blog/how-to-decrease-cogs-to-increase-margins/

Listen to Adriana, DimNiko's Content Manager, and DimNiko's Lead Media Buyer, Patri as they talk about the impact of the zen generation on current online business. Learn how you can take advantage of this set of audiences that will give more sales to your business.

The customer journey can show you your customers' actions, thoughts, and emotions. Tune in to Maryana, our Lead Media Buyer, and Anais, our Content Manager, and be enlightened about the importance of content planning for your brand.

360° Marketing Campaign promotes consistent messaging to all the marketing elements. Tune in to Anais and Maryana, our media buyers, and learn more about how your business can benefit from it.

Facebook Ads and Google Ads are providing retargeting and audience-based targeting features. But how can these two work together? Listen as Charnel and Ago together with Patri, our media buyers talk about how you can make Facebook and Google Ads work together.

When consumers consider purchasing your product, they ask themselves how it will product value to their life. Consumers strive to learn more and seek knowledge about both your product & business. 

Understanding the value of your product helps you effectively educate and advertise it to your customers.

Learn why you need to know the value of your product.

An eCom landing page must have a clear objective of getting customers to the desired action. Listen to this podcast and learn about the new landing page concept of Quintin, one of DimNiko's Media Buyers.

It's essential to clarify what defines your business and what makes it unique. It needs to be honest and consistent. Tune in to learn more about building your brand story. Listen to Maryan, DimNiko's awesome Media Buyer together with Ana, DimNiko's Content Manager talk about it.

For Part 2, you will learn more about what it takes to build a community and how your business can benefit from it. Tune in with Patri, Alex and Adriana, DimNiko's Media Buyers, to learn more.

There are important steps to take if you want your business to succeed. How exactly do you start an eCommerce business? Tune in as Isabel and Patri, DimNiko's amazing Media Buyers, talk about the things you should know when starting an eCommerce business. 

Going viral doesn’t happen to many posts, making it desirable. Some posts may go viral without any planning at all. Maryana, Media Buyer and Anais, Content Manager of Dimniko will talk about how to make your post go viral.

Online businesses should develop a budget for ad campaign expenses. Listen to Matej, one of DimNiko's Media Buyers, as he talks about how you can properly manage campaigns with big and small budgets.

According to TikTok, a strong indicator of interest is when a user finishes watching a video. Learn more about it here from DimNIko's Media Buyers Maryana, Zsoka, and Antonela.

A good media buyer must be able to have a good understanding of the industry where the customers are in. Hear it first from Maryana, DimNiko's Media Buyer and Monika, DimNiko's General Manager to know how to be a good media buyer.

Global growth can be both daunting and rewarding. Listen to Maryan and Quintin, DimNiko's Media Buyers, talk about the steps you can take. Know about the mistakes to avoid.

Tune in with Alex and Adriana, one of DimNiko's awesome Media Buyers, and discover how you can build a community for your business. Learn how to utilize a community to grow your business.

Generating good quality leads is the backbone of every business. Listen to Isable and Patri, our rockstar media buyers in Dimniko to learn how to generate your leads succesfully.

All KPIs affect the efficiency of your campaigns. All KPIs play a vital role to help you scale your campaigns up. Listen to this episode as Matej, one of our media buyers, talks about setting realistic KPIs for Facebook Ads.

Tiktok promotes open engagement. This has been an innovation in the eComm industry. Listen to Zsoka, one of DimNiko's media buyers, and learn the benefits of TikTok Advertising.

Regardless of what trends emerge in 2022, you can never go wrong with the tips we have provided in this episode. Tune in to our latest podcast episode with Tatev, one of our media buyers, to talk about our expected eComm trend for the year 2022.

Many speculated that iOS14 update could threaten businesses to promote their products online. Listen to Ago, one of our media buyers, talk about overcoming iOS14 update changes.

Ecommerce has raised the standards for different brands. It has proven that delivering a stellar online experience is possible. Learn from Quintin, one of our awesome media buyers in DimNiko, what eComm businesses should look out for in 2022.

It's time to prepare your online shop. Tune in to our latest podcast episode. Listen to Maryana, one of our rockstar media buyers, to save yourself from stress this Christmas!

Spying on your competitors is technically under the market research category. In this podcast episode Alex, one of our excellent media buyers, will talk about how to spy on your competitors effectively. Tune in!

You might be wondering how Black Friday this year would be. To help you increase sales on Black Friday, we've put together a list of strategies to follow. Listen to Matej, one of DimNiko's fantastic media buyers, and learn how you can get ready for Black Friday.

Ever wish you could get your hands on more data for your ad campaigns that will help you improve your ads. Patri and Ago, our rockstar media buyers, will talk about Facebook's Conversion API.  Tune in to this podcast episode.

How can you acquire new customers at the lowest cost possible? You’ve probably wondered about this a lot. Listen to this podcast episode and learn from Oriana, our Business Development Manager as she discusses a new strategy to drop your CPA and increase your ROAS.

There is always a higher intent to purchase during the holidays among shoppers. Listen to one of our Media Buyers, Ago, as she talks about what to improve for Q4 and the rest of the year.

Black Friday and Cyber Monday are considered to be the busiest shopping days in the United States. Millions of people hitting the web hot deals. Learn from Maryana, one of our Lead Media Buyers - what strategies you can implement in preparation for Black Friday and Cyber Monday.

Creating a voice-over creative has become one of the most prominent forms of digital advertising in the world today. It is served to millions of viewers through different distribution channels. Tune in to DimNiko's latest podcast as Oriana, our Business Development Manager, talks about creating a voice-over creative from scratch.

Do you know that comparing different versions of your ads, will help you identify which has the better conversion rate? Split testing is your solution to find your audience winning interest. Tune in to this podcast episode to discover more about it from Alex, one of DimNiko's amazing media buyers.

Your brand style is the standard you set that will define your business. This may refer to the logo, colors, and visuals. In this podcast, Tatev, a copywriter in DimNiko will enlighten you the importance of having a copywriting style for your business.

Q4 is coming faster than you think. Are you prepared for the Holiday Season? You need to be ready before the season starts because your customers are searching for gifts as early as you may think. Listen to Garyth, DimNiko's Business Manager, and get a jumpstart on your planning. 

Warming up your Facebook pixel is the best you can do to have a good response to your ad campaign. But, how can you effectively do it? In this episode, Patri will teach us the importance of doing this and how we can do it properly.

How can you effectively A/B test your landing pages? Isabel, one of DimNiko's Media Buyers will talk about how doing A/B testing landing pages and how it will benefit you. This type of landing page experimentation will help you validate your assumptions that are backed up by real data.

Surely, new customers will look for reviews and recommendations before making their decision. Listen as Zsoka, one of our media buyers will tell us the importance of social proof and how we can take advantage of it.

A container that holds a file with a list of all your products is the product catalog. Ever wondered how you can effectively manage your product catalog effectively? One of our media, Matej, will discuss other ways how you can effectively structure your catalog campaigns.

To ability to sell your products in different countries using a single ad account is a thrilling way to help scale up your business. In this podcast episode, Quintin - one of our media buyers, talks about geo-targeting different countries to sell your products effectively. Tune in!

iOS update allows the measurement of web events from iOS 14 and future devices. Ago will talk about how to better understand your data by having the latest iOS14 update.

It is important to set up your campaigns properly. Listen to our podcast episode today and understand the importance of proper campaign structure.

Big-time brand and even bigger work - An agency span every corner of the world and serving worldwide audiences. Listen to Andrew on our today's podcast and learn how he grew his company.

A funnel is a process of turning leads into customers. It is like casting a net to capture leads and then slowly nurture prospective customers. In this episode, Dan and Garyth will talk about what should be the focus of the spending for brands. 

It is important to understand Facebook ad format and ad type options. This will allow you to design your Facebook ads that will cater to your specific audience and help you meet your marketing goals.

Social media can definitely help you connect with your customers and learn what they say about your business. You can also benefit from social media by advertising, promotional giveaways and mobile applications. Listen to this podcast and learn more from Patri.

Facebook is updating attribution globally for all advertising after difficulties have been identified when collecting data as a result of the iOS 14 update. Learn about this in this podcast as Matej explains how testing your attribution window can help you.