Edgars Kalans Show

Host: Edgars Kalans

Co-Host: Tomasz Tchorzewski

Subject: Online Marketing Mistakes You Need to Stop Making

Aim: To talk about online marketing and things that are not always obvious, as well as to provide top suggestions and next steps.

Questions:

1. What are the most common mistakes you can see small business owners do when dealing with online marketing?
2. What are the main reasons why small business owners do not spend enough time and effort in online marketing?
3. How to assess/evaluate your current online marketing level?
4. What is the cost of not using online marketing to its full potential?
5. What are the most commonly used KPI’s in online marketing?
6. When online marketing is done right, how long does it take to start seeing results?
7. If you don’t see results, how can you know that you do it right and it is only a matter of time before you start seeing results?

Host:

Edgars Kalans

www.kalans.eu

Co-Host:

Tomasz Tchorzewski

Menacing Media

Phone: 07807496591

email: tomasz@menacing.media

Podcast Title: “Can & How” Creativity can Save Your Business?

Aim: To inspire business owners to be more creative as well as to show how creativity can be used and how creativity can change the business.

In this episode:

Difference between Marketing and Advertising, and why business owners are getting it wrong?

Guest: Ben Timberley, founder of BlackBook Consulting

Aim:

To explain to SBO’s the difference between Marketing and Advertising as well as to suggest the next steps.

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Guest and Co-Host:

Ben Timberley

founder of BlackBook Consulting

+44 (0)748 287 8578

In this episode of Top Tips 4&By Small Business Owners we are talking about: Top Tips of Successful Online Networking

▬ Contents  ▬▬▬▬▬▬▬▬▬▬  

0:00:00 - Intro 

0:02:10 - How many networking events do you attend weekly? 

0:02:55 - What was the top record for the number of Networking events that you attended within one week? 

0:04:10 - What is the maximum number of event that beginner can attend without compromising the quality? 

0:06:45 - How long have you been networking (online)? 

0:07:10 - Do you prefer online Networking or Face-to-Face? 

0:10:30 - Have you networked abroad? 

0:12:25 - Does online networking work? 

0:13:15 - Who does networking works best for? And who networking does not work at all? 

0:15:40 - How long does it take to start seeing the results? And what kind of results could you expect? 

0:22:40 - How to do introductions professionally? 

0:24:00 - What benefits you are getting from referrals? 

0:30:10 - What about digital backgrounds? 

0:32:40 - Do you need to prepare for Networking events? And How to prepare for networking? 

0:35:15 - 45 and 60 seconds pitch (Elevator Pitch). Do you need to have one? 

0:37:27 - Preparation for the pitch. And the importance to be within 60 seconds. 

0:40:10 - Any reasons to talk longer than 60 seconds?  

0:41:35 - Your 60 seconds mainly not about selling but all about you and how you helped others.  

0:44:50 - Best example of the elevator pitch. Why it is important to talk about only one aspect of what you do (for multi-service businesses). 

0:48:35 - Should you be "laser-focused" in your pitch? And what is your "sweet" spot? 

0:51:00 - How to choose 1st Networking group? 

0:52:55 - Should you choose free or paid networking events? 

0:57:35 - What should you do during the networking event? And What should you do after the event? 

1:01:25 - Can you give examples of how NOT to do networking? 

1:04:35 - Can you give an example of a successful networking connection and long-lasting relations? 

1:06:10 - TOP TIPS on what to DO. 1:07:35 - TOP TIPS on what to NOT to do. 

1:11:00 - Next steps and Immediate Actions. 

1:12:00 - Outro

Guest:

Elizabeth Mee

Sales Consultant and Professional Networker