Welcome to the eiLearn podcast series “helping your business grow”. In this episode, we are going to examine market intelligene or ‘square one’ market intel.

In 1993, well before the onset of the web, the BBC Horizon Series aired an episode called “Suggers, Muggers and Data Fruggers” examining the value of information obtained by market research, opinion polls and consumer surveys on which commercial decisions increasingly depend. More so now than then, the value of information is key to business and its operation. Whether you are a start-up company seeking to bring an offering to launch or an established player in an existing market looking at new opportunities, your need to understand the market forces and the market intel in both cases has the same process.

Market Intelligence helps business get out of their comfort zone, giving understanding to the make-up, a great unknown compared to what they already know in an existing market or a bringing life to a start-up idea. In an age when information is power, our guests on this episide are going to bring you through

· the what

· the who

· the where and

· the when

to help you use market intelliegence to succeed and grown in new markets. Today, we are joined by Colette Quinn (real insights) and Roisin Bell (knowledge works) to give you the SQ1 Market Intel background. This episode is hosted by Paul Browne of Enterprise Ireland.

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