Small Businesses Making It Happen
By Elaine Atherton
You can find out more about me and my journey on
and I'm actually in the hot seat myself and being asked my own questions in episode 26 - which was interesting haha.
Small Businesses Making It HappenNov 02, 2022
Pay It Forward with Clayton Drotsky
Clayton took the plunge and stepped out of the corporate world and started his own business in January 22 based on a huge amount of experience in Leadership himself.
In Clayton's words...
'Leaders change lives, their leadership has the ability to influence a team member's development and future in a good or bad way, my mission is to make sure it's always a good way.'
As Clayton said this journey has really helped him find out so much more about himself than he had anticipated and he believes it is about getting comfortable with the uncomfortable.
You can find Clayton...
LinkedIn - https://www.linkedin.com/in/clayton-drotsky/
Website - https://growthcrew.co.uk/
Pay It Forward with Mariana Babas
In Mariana's words...
“I am a Clinical Hypnotherapist, Sleep researcher & Dream Seer, helping you to rise and break free of limitations, find happiness in life, using the power of your mind and dreams.”
Mariana offers 1-2-1 hypnotherapy and dream work sessions and can help you build healthier sleeping habits for a more satisfying life.
You can get in touch with Mariana on the following platforms.
City & Country: Inverness, Scotland
Telephone: +44 07496 008323
Email (preferred): email@example.com
Pay It Forward with Sandra Sparrowhawk
In Sandra's words..
I empower ladies to become the best version of themselves by using colour and style. I also you colour therapy to ensure my clients not only look good but feel good too.
Based in Chelmsford Essex tel 07786632798 or email firstname.lastname@example.org
Facebook page https://www.facebook.com/Colourworx.me
Pay It Forward with Raymond Jones
Raymond creates scroll stopping images and if you haven't seen his work you need to check it out he truly is brilliant at what he does.
You can find Raymond on...
Pay It Forward with Mike Sharp
Mike is a Paid Ads Specialist, Paid Ads Coach And Podcaster who is based in Poole, Dorset but works nationally.
There is no doubt when I spoke to Mike that I got this really energy and enthusiasm from him for helping other business owners increase their visibility and sales. There is also no doubt that Mike has a huge amount of experience working with sole traders and small businesses. One of his highlights was working with Rick Stein at Home to increase their visibility.
You can find Mike on the following platforms and check him out.
To find out more about me head to
Pay It Forward with Kate Baker
Kate specialises in jargon-free GDPR for UK-based coaches and consultants, explaining and supporting them to get it right using the platforms and software they prefer with less stress.
You can find Kate on
Facebook business page: https://www.facebook.com/virtualgo2
Facebook Group: Jargon-free GDPR: https://www.facebook.com/groups/jargonfreegdpr/
Elaine Atherton who is a sales coach hosts the podcast.
You can find Elaine on
Book a free call on https://bit.ly/Disccall
Pay It Forward with Judith Todd
Judith Todd is a Home Stager who helps you present your property at its best, helping you achieve the best possible price and a quick sale.
Judith is based on The Wirral, Merseyside
You can find Judith on
Pay It Forward with Kim Rutherford
In this episode I am talking to Kim Rutherford.
Kim is a Psychotherapist, Author, Speaker, Founder of the unique 8Wise™ Method and Thought Leader in prevention and recovery approaches for better mental health and wellbeing. With over 30 years’ experience of mental health challenges, both personal and professional and a 15 year international career in people development as a senior manager, you can say I've walked the walk and talk the talk.
'I am passionate about raising awareness, educating organisations and supporting those in senior leadership and management roles to recognise the warning signs in their own lives and address their mental health challenges to develop a better quality of life, through my private practice.'
Kim's contact info is...
Pay It Forward with Limarah Crathorne
Limarah specialises in helping website owners to optimise their websites so they can get more enquiries and sales. She finds missed opportunities buried in your website that will help you get you to grow your conversions, leads and sales.
Pay It Forward with Farah Hussain
Pay It Forward with Manny Gabri
Manny helps CEOs and senior executives develop unshakeable and sustained resilience to achieve self-mastery and lead from within.
In Manny's words...
I am a qualified chartered management accountant and a qualified coach with 30 years’ experience working with people in business.
I work with CEO’s and senior leadership teams to develop resilient leaders and enable them to connect with their higher/intuitive self……in order to face uncertainty, handle chaos/crisis with clarity, courage and conviction.
I am based in Salisbury, Wiltshire.
Pay It Forward with Natalie King
Pay It Forward with Louise Maggs
In our podcast Louise shares how she took a leap of faith from her day job and started her own business and has no regrets at all.
Louise pays it forward to Andy Hatcher founder of The Cobra Club and Ed Williamson.
Pay It Forward with Sam Flynn
In Sam's words
'Sam has been training businesses in the effective use of social media for over 11 years. Sam delivers training in-house in organisations and speaks at business events too. Sam started membership site Planet Social Media in February 2022, helping small business owners have easy access to social media training to help their business grow.'
Pay It Forward with Wojtek Kolodziejczak
In Wojtek's own words..
Wojciech is a lawyer by trade who has become a leading expert in business development and marketing for legal and financial services. His credentials and capabilities have been recognized by organizations like the Financial Conduct Authority, the Federation of Small Businesses, the London Metropolitan University, and many others who call on his services for advice and training
Pay It Forward with Mike Hiner
Over the past 10 years Strategic Asset Protection has helped thousands of clients create peace of mind proven solutions and strategies to protecting and preserve all their assets and wealth for future generations.
He shares in the podcast how things have really grown recently it is quite an incredible story.
Pay It Forward with Gillian Schofield
This really is a inspirational story from Gillian who made the decision this time last year that she wanted to do something different and with a lot of hard work, enthusiasm and a passion for what she is doing she now has a viable business.
Pay It Forward with Sharn Atherton
Pay It Forward with Johnrel Trinidad
I was blown away by his talent and what he has achieved. Johnrel teaches his students to play their favourite songs in a very different way which has proven to be a great successful.
He teaches his students online and some start as young as 4 others are adults who've always wanted to play their favourite song and Johnrel helps him achieve that.
Johnrel is one special person with an incredible story and gift.
Pay It Forward with Martine Gibson
'Therapeutic Coach providing a unique service that combines Therapeutic Counselling, Coaching, NLP and Mindfulness to help empower and change the lives of individuals who are struggling with their mental health, confidence, self-esteem and everyday life. '
Martine your story gave me goosebumps and you just do it attitude has certainly worked for you.
Pay It Forward with Kathryn Eade
In Kathryn's words
'I’m Kathryn, founder of KathrynEade Ltd and creator of the Female Leadership Collective (FLC).
Having started and scaled my own business I’m passionate about empowering women in business to get clear on what they want and help them to achieve it.
[As a female founder who has been on the entrepreneurial rollercoaster for nearly 20 years I’m on a mission to change the way we think about what makes for good business support, to make it more relevant and relatable for women.]
Pay It Forward with Tracey Earl
Pay It Forward with AnnMarie Wyncoll
AnnMarie thinks we do and I agree with her! I love it when people start a business because tey identified something that would make life easier for other people.
In AnnMarie's words - Helping you to unlock the book that's hidden inside and achieve your dream of holding your finished book in your hands. Self-published author with over 11 years of experience.
Pay It Forward with Carol Harris
In Carol's words
Carol is a business mentor, coach and author, living in mid-Wales. She helps people develop personal and business skills and generate second incomes. She constantly gets waylaid by ideas.
Pay It Forward with Beverley Lockett
In Beverley's words
I am ex-business lecturer, coach, author, and entrepreneur I had a very long career before turning to property. Next adventure - semi-retire into France. I help you build your dreams
Location – Worcestershire (currently), Deux-Sevre France from February!
Pay It Forward with Luke Malone
I was blown away by his approach to what he does - in a really positive way.
Luke works with small business owners from their infancy and beyond. I love his story on why and how he started his business.
'Should we buy a new sofa or should I start a business' and he went for the latter. In this honest chat he talks about the tough times and the support he has had.
In Luke's words
'I’m a small business accounting specialist, from £0 turnover start-ups to £2million a year companies I can help you. I am hands on, personable and love what I do'.
Pay It Forward with Caitriona Ellis
Caitriona Ellis is tenacious, focused and a woman on a mission who certainly had some obstacles she had to power through. As someone who has kept her finger on the pulse of her finances she now helps other woman do the same.
I met Caitriona in The Cobra Club which is an online networking group which is hugely supportive and very different.
Caitriona also has a property business which she talks about in our podcast.
There is no doubt in business we have some challenging days and Caitriona shares some of those challenges and had she got above and beyond them.
Pay It Forward with Andrew Hatcher
Pay It Forward with Wild Humphrey
He has an incredible gift of being able to remember tons of facts and figures. It was so interesting and entertaining talking to him and of course I learnt some new facts too!
Wild Humphrey talks about his new book and how he has turned his gift into a business.
In Wild Humphrey's words
International Author, Liverpool Echo Columnist, Entertainer, Public Speaker - A Unique Ability To Recall and Deliver Thousands of Facts from the Annals of Time About Iconic People, Places and Events - Faster Than Google.
Pay It Forward with Gemma Kattana
It was a complete change in direction from her other business but wow has she made it work for her and the best is yet to come.
Gemma is open about all her learnings and challenges so far and how her business has evolved over the past 18 months.
What does Gemma do - tune in to find out!
Pay It Forward with Natasha-Dawn Ni Leighn
If you would like to support Natasha and the amazing things she does then you can sponsor a pair of knickers. The story and inspiration behind her business is shared in the podcast.
This is how Natasha describes herself.
Natasha-Dawn Ni Leighn (Ash)
Single mum, dog owner, size 20 swimming enthusiast, Managing Director and a working class vegan Fashion Designer
Pay It Forward with Paula Crowhurst
Pay It Forward with Jo Finnerty
From making a decision to starting her own business one day she really hit the ground running in a big way with a whole host of people supporting and encouraging her.
In this really honest chat Jo shares tons of tips and advice and what she has learnt in her 9 years of having her own business.
Pay It Forward with Sue Henry
Pay It Forward with Sean Liddell
Sean is a Mental Health First Aid instructor trainer and Suicide First Aid Tutor, award winning mindfulness practitioner, coach, and international speaker helping to create mentally healthy workplaces.
This is such a powerful story of Sean's journey of how he overcame personal challenges in his career which has taken him to where he is now. Quite honestly I was blown away by the work he does.
All my guests get the opportunity to Pay It Forward and thank someone who has given them huge amount of support and Sean thanks Sean Heneghan.
Pay It Forward with Naomi Marriott
In Naomi's words she is a Property Pain Manager. Landlord and tenant wrangling a speciality. Working with tenacity and integrity, listening to the client wants, understands the client's outcomes and delivers on that. Knit-a-holic
Pay It Forward with Judith Hamilton
Judith helps and support business owners to run successful businesses and reach their goals and aspirations.
It so clear that Judith absolutely loves what she does and is hugely passionate about helping SME's and she delivers that in a number of different ways which we talk about in the podcast.
Pay It Forward with Evelien Van Es
Pay It Forward with Janet Cousins
Janet has always had a passion for food and at one point owned a Deli Cafe too.
In Janet's words..
With 25 years' experience in Adult learning and Food Safety, I have now developed a practical Food Safety course for Forest School Leaders. I have also recently developed e-learning food safety courses for Childcarers and Education providers.
Recently I launched my own e-learning platform where you can take my user-friendly and easy-to-follow Level 2 (equivalent) Food Safety course. I am a member and trainer for the CIEH and hold a Certificate in Education.
Pay It Forward with Steven Watson
Steven is a Time Habits coach and author of Time Ltd. He helps business owners and professionals to transform their busyness into a thriving business.
Time is absolutely one of our greatest commodities something we all have the same amount of but don't use it in the same way.
Steven for reasons you will hear in the podcast challenged himself to reduce his hours which he certainly mastered and now he shares with others how to do the same.
Pay It Forward with Haydn Bratt
I absolutely loved Haydn's response to why he started his business it really was life changing for him.
Haydn also sings the praises of his business partner who really does enjoy doing the stuff he doesn't which really works well for them.
Inspiring more people to love their work, Haydn Bratt is a coach who develops better leaders and builds better workplaces.
Pay It Forward with Judith Kenyon
We laughed so much I had to edit some of it out. Jude shares how she ended up in the Events Management arena after running her own business and was asked to help organise a fundraiser and she got the bug.
Judith Kenyon is Events Director at JayKay Events, creating memorable, bespoke, engaging, professional events for individuals, charities and the professional services sector. Judith is also one half of networking community networx4business.
Pay It Forward with Frank Rogers
Pay It Forward with Ishtar Ali 2021
Ishtar shares the story of how her new business came to be and within a month of launching it is going from strength to strength.
She shares how she pivoted and changed direction a number of times before she got it right.
I'm looking forward to catching up with you again in 9 months time!
Pay It Forward with Laurent Notin
In Laurent's words...
I am an Entrepreneur, Coach for entrepreneurs, and the Host of the podcast Inter:views, Cracking The Entrepreneurship Code.
Today, I use my 20+ years of experience to help entrepreneurs do their job better.
Pay It Forward with Amanda Daniels Allen
In Amanda's words...
'I’m Amanda Daniels-Allen, an International, Award Winning Marketing Architect
Forget Marketing, Think Alignment! Ensuring every action you take, makes an impact… Allowing you to be seen as the Expert, whilst your mission ripples across the world'
Amanda pays it forward to Jay Allen and you will hear why in the podcast.
Pay It Forward with Claire Dallas
In Claire's words...
The value of my innovative and effective consultancy is based on 25 years business expertise providing expert-led commercial, operational and strategic solutions for problems and developments in accelerated growth SMEs, Corporates and Public Sector.
It's plain to see that Claire is very passionate about what she does and the support they provide for SME's.
She didn't plan to join forces and start a business it sort of happened and she certainly has had an interesting route to where she is now.
Claire took the opportunity to Pay It Forward to Felix Clarke find out why in the podcast.
Pay It Forward with Andrea Rainsford
Andrea Rainsford is the owner of the SEO Angel. Which of course as her company name suggests helps small business owners demystify SEO.
We talk about feeling the fear and doing it anyway and certainly Andrea has done that numerous times in her career.
It was a real joy spending time with Andrea and hearing her truly incredible journey.
Pay It Forward with Aaron Chetwyn
Pay It Forward with Jon Covey
Jon shares some great stories that have shaped his journey and pays tribute to Bob Procter who has been a huge influence.
Jon Covey is the go-to expert for sales, marketing and business strategy, a pro at taking truly ambitious high achievers to the most exceptional levels of success.
Pay It Forward with Chris Kelly
As many of my previous guests talk about IT as the thing they like least about running a business I was very interested to hear what Chris was going to say as his least favourite.
All is revealed in the podcast of course!
Chris Kelly is the Managing Director of Campfire IT and Digital. Gaining his degree from John Moore’s University, after leaving the RAF, he has over 15 years’ experience in IT.
Pay It Forward with Emily Hatton
As business owners we can often 'collect' business tools Emily talks about that and how she can help people with what they really need and streamline what they have.
'As an experienced business analyst and project manager, I have the skills and experience to get to know your business and provide solutions to move it forward.'
Pay It Forward with Dino Tartaglia
Pay It Forward with Rob Illidge
Rob shares his story of 'how he went for it' and started his business over 5 years ago.
In Robs words...
I founded Social Republic, the global social media agency, in 2015 as a "new way", an alternative to traditional agencies. Having led in-house marketing teams for eight years, I was frustrated by the lack of transparency offered by agencies, and handed in my resignation at a global finance company one fateful Friday. Monday arrived, and with nothing more than a plan and a list of names, inspired by a cold calling scene from Will Smith’s Pursuit of Happiness, I got to work.
Rob Pays it Forward to Gillian Nuttall founder of skin cancer charity Melanoma UK.
Pay It Forward with Pete Allen
Pete clearly loves what he does and so do his clients. He is definitely the go to guy if you don't know where to start and either want someone to do it for you or show you how it's done so you can then do it yourself.
Pay It Forward with Margaret Bell
Margaret shares her inspirational story about how her own personal journey led her to starting her business. Her passion for helping others who struggle with emotional eating is very clear. Margaret pays it forward to Melanie Lomas who is a business coach.
I am the owner and founder of Naturally Empowered Health and a Transformational Health Coach. I specialise in coaching women who struggle with emotional eating, diets and body image.
Through coaching we really get to the root of issues with food, move away from the diet mentality and build a positive respect for food and your body, with the biproduct of weight loss.
Pay It Forward with Stacey MacDonald
Pay It Forward with Lidia Peto
Lidia shares in the podcast how she was almost at a place of giving up and just how important one phone call was to her. In the podcast she takes the opportunity here to thank that person who was unaware the difference that call had made to her life.
Pay It Forward with Ian Brodie
In this podcast Ian not only shares the reason why he started his business but he also shares some great nuggets and stories that he learnt along the way.
As someone who considers himself to be an introvert Ian shares how he found the way that works for him. He certainly has a great style that has given him a great number of followers - myself included!
Pay It Forward with Kerry Swift
Kerry shares her story of coming out of the employed world and starting her own business and gives some great advice to anyone looking to take the leap.
Pay It Forward with Rosie Diver
Rosie has such a great positive attitude and it was a real pleasure for me to here all her stories including why she started her new business 'Of paths and paddles'.
Without question we all have people who influence us and have an impact on our journey and one of the people Rosie mentions is Geoff Jones.
Pay It Forward with Simon Cox
Founder and Leader of the Kettering Business Network, Kettering Awards and Founding Member of the Kettering Town Centre Partnership
14 years of business experience in marketing and networking
Presenter on Shire Sounds Radio, the sound of North Northamptonshire, podcast host, mentor for young people in business with 10 years experience of working with Young Enterprise Company Programme.
Pay It Forward with Elaine Atherton
Gayle Tong - a great friend of mine who is a Personal Development Coach was asking me my questions - she did a great job.
And yes I absolutely struggled to choose just one person to Pay It Forward to so I mention four - haha!
One of my favourite quotes is 'Be yourself as everyone else is already taken by Oscar Wilde' and I've certainly shared that in here that we are not all the same and that is a good thing.
Pay It Forward with Kay Lundy
Kay supports professionals over the age of 50 who are exploring a new career or lifestyle options.
Kay takes the opportunity to Pay It Forward to Diane Betts
Pay It Forward with Sarah White
Sarah pays it forward to Gillian Devine who has been a massive support.
Pay It Forward with Alex MacArthur
Alex has a wealth of experience in building a business and helping others overcome the challenges of running their own business.
Pay It Forward with Cori Josias
She is a Relationship Coach alongside her other businesses which are mentioned in the podcast.
My objective in life is to learn, to grow, to spread joy and to teach and train others to do the same.
I've led a very varied career, from singing live in front of 250,000 people to visiting newly diagnosed deaf babies in the poorest parts of London.
I believe in seizing life with both hands and giving play to as many of my gifts as I can.
Pay It Forward with Sally Brown
I was blown away with Sally's journey and the support she had to get to where she is now.
As Sally said it's not a job it's where her passion lies and she just wants to bring joy into people's lives.
I'm a huge fan of her work too - check it out particularly if you love animals.
Pay It Forward with Stuart Waddington
He has a wealth of knowledge in leadership and we talk about how he helps his clients with some amazing stories.
After a career in the military Stuart Waddington is now the founder of STAR Development UK.
He helps business owners unlock their leadership potential.
Pay It Forward with Paul Furlong
The art of storytelling is a gift and Paul definitely has that gift. He now turns other people's stories into reality.
Paul shares his own story and how he turned his childhood passion into his own reality and is now doing his dream job. Of course no story is without it's twists and turns which Paul shares in this podcast.
Pay It Forward With Mark Pollard
His 'making a difference' and feeling great about it is helping Cheshire Lines Football Club based in Liverpool.
Mark has three 'pay it forward' shout outs - tune in to find out who they are.
Pay It Forward with Jules Hawkins
Jules has such a powerful and inspirational story and is driven by many factors in her life.
Many would dream of creating a product that there is a gap in the market for which came from Jules needing something that wasn't available.
Jules then went on to start a business network for single mums at the start of 2019.
Pay It Forward with Paul Corke
I asked Paul
'We all love to know we’ve made a real difference to our clients – what’s your favourite story from one of your clients?'
Paul shares the story in this podcast how he coached an adventurer - which was a totally inspirational story.
Pay It Forward with Claire Morton
Pay It Forward with Marie Hall
So what led her to launching her business? Marie has such an important story and a big heart too!
Marie thanks the Womens Organisation for the fantastic support they gave her in moving her concept forward and believing in her.
Pay it Forward with Jo Summers
They are already on quite a journey (all puns intended haha)
Jo shares some in-depth findings so far in a business that started just pre lockdown.
Who does Jo thank?
Tune in to find out...
2SummitUP - Pay It Forward with Gary Thorpe
His story is fascinating and sprinkled with a great sense of humour too! Gary talks about why he started his business and the difference he makes to other small businesses.
Pay It Forward with Michelle Kehoe
After working in the UK CBD industry for a number of years, Michelle became passionate about the powerful benefits of CBD and how it could help with a number of health conditions.
As an elite athlete, Michelle’s interest in CBD was taken to new levels when she turned to the organic product for her own personal wellbeing.
In this episode Michelle shares how she helps people, her favourite business books and thanks 2 people who have helped her on her journey.
Pay It Forward with Jake Powell
Jake shares why he started his own business which helps Companies unravel some of the mysteries behind SEO.
Who did he Pay It Forward to - tune in to find out.
Pay It Forward with Jan Felton
Jan provides a huge amount of training support across the country in many different fields from construction to health and safety and everything in between
What a formidable lady she is and Jan shares some of the challenges she has faced and how she makes a difference and is passionate about what she does.
Jan is a professional and experienced business owner with over 20 years of experience working with people, motivating them and developing their skills.
Who did Jan Pay It Forward to for supporting her along the way - tune in to find out.
Pay It Forward with Julie Hilton
Julie has had a variety of jobs in the past but taking the leap and starting her own business was something that she had wanted to do so she did it! Julie now gets to help people in the world she came out of.
Who did Julie thank in the podcast to for supporting her on her journey? Tune in to find out...
Pay It Forward with Sue Doyle
After many years in sales Sue decided a year ago to start her own business.
Sue clearly loves what she does which is helping people organise their life in many different ways.
Pay It Forward with Ishtar Ali
Ishtar is also training to be an interior designer so that they can offer their customers a unique build experience.
Find out what Ishtar did before and who she would like to thank for helping her on this part of her journey.
Pay It Forward with Chris Roxburgh
Who are they?
Tune in to find out...
Pay It Forward with Lin Hankinson
As the founder of What If You Can Lin has a wealth of experience and knowledge that allows her to help and support her clients in many ways.
Pay It Forward with Tony Radford
How easy was it?
Listen to Tony's podcast to find out.