Skip to main content
Spotify for Podcasters
Marketing Engagement Examples of Excellence

Marketing Engagement Examples of Excellence

By EngageMarTech.com

Engage Martech podcast brings you the hot topics and tips in the Martech industry. Hear from a range of industry leading brands, including Boots, Ocado Group, Financial Times, Citi Bank & more, as they share their journeys, success stories and future plans that you can implement into your business.
Available on
Apple Podcasts Logo
Google Podcasts Logo
RadioPublic Logo
Spotify Logo
Currently playing episode

Ambl Case Study: Technology in Hospitality

Marketing Engagement Examples of ExcellenceJan 03, 2023

00:00
20:59
How Brands Can Prepare for Crisis Management

How Brands Can Prepare for Crisis Management

Our podcast host, Rachel Aldighieri, Managing Director of the DMA is joined by Standard Chartered Banks's Director of Social Media, Charlotte Lander.


In this episode they explore reputational risk and how to use social media to build trust with your brand and how to measure it.

Aug 18, 202329:53
Social Media: Keeping Pace with Advancements

Social Media: Keeping Pace with Advancements

In this episode, our podcast host and the Managing Director of the DMA Rachel Aldighieri is joined by Claire Hoang, VP Social Media at ITV Studios. In the last decade, the industry has seen tremendous growth, with new platforms appearing while others disappear.

 

Together, Rachel and Claire discussed how social media has evolved (from MySpace to Threads), how we can manage brand reputation, how to keep abreast of changing customer expectations, and how to stay up to date with the latest opportunities.  What is more, they explored a few best practice examples and how marketers can elevate their online presence.

Aug 14, 202332:01
Why Marketers Should Start Thinking Differently about Sustainability

Why Marketers Should Start Thinking Differently about Sustainability

In this episode, our podcast host and MD of the DMA Rachel Aldighieri is joined by the CEO of Eden Lab, Leo Rayman. Together, the two discussed the Great Transition to the Net Zero economy and how Green Growth will shape our future. More specifically, they explored how marketing must evolve and how companies should change the way they are currently thinking about sustainability. According to Leo, marketers and technology must now come together, reimagining business and reinventing the rules of the game.

Jul 10, 202327:22
Mastering the B2B Demand Game: Building an Irresistible Brand for Large Enterprises

Mastering the B2B Demand Game: Building an Irresistible Brand for Large Enterprises

Listen now as Rachel Aldighieri, Managing Director of DMA UK is joined by Duarte Garrido, Global Head of Social and Omnichannel at Standard Chartered Bank, they delve into the strategies for building brand demand in large B2B enterprises:

  1. Targeted Marketing: Tailor your marketing efforts to address the unique needs and pain points of large B2B enterprises.

  2. Thought Leadership: Establish your brand as a thought leader in the industry to gain credibility and influence.

  3. Relationship Building: Invest in building strong relationships with key stakeholders and highlight customer success stories to demonstrate value.

Jun 23, 202330:03
How MarTech Delivers the Promise of Relevant, Personalised Experiences at Scale

How MarTech Delivers the Promise of Relevant, Personalised Experiences at Scale

Listen now and hear Rachel Aldighieri, Managing Director of DMA UK as she catches up with JLL's Francesco Federico to get his thoughts on:


• How the roles of the CMO and CIO are converging.

• How MarTech is helping brands deliver the promise of relevant, personalised experiences at scale.

• Why many companies are turning to conversational marketing to increase conversion and ensure a more personalised experience.

• Why digital transformation is only as good as its ability to stick and be measured.

• How to drive digital adoption and ensure these multi-year, multi-million initiatives really achieve a positive ROI.

• Digital adoption platforms (DAP) and how these emerging tools can help organisations thrive.

May 30, 202335:00
The Dos and Don'ts of MarTech: A Fireside Chat with Francesco Federico, Executive Director of Global Marketing at JLL

The Dos and Don'ts of MarTech: A Fireside Chat with Francesco Federico, Executive Director of Global Marketing at JLL

For a while now we hear that the role of CIOs and CMOs are converging, but what does it mean? We will discuss how the integration of smart technology can generate growth by modernising the marketing function and delivering those efficiencies of scale, necessary to deliver the personalisation customers expect today.
 

Mar 30, 202316:36
Practical Ways to Elevate from a Tactical to Strategic Marketing Partner

Practical Ways to Elevate from a Tactical to Strategic Marketing Partner

89% of professionals say strong marketing and sales alignment is critical to their role (Jeff Davis, Create Togetherness). But moving from a tactical support to strategic partnership can be hard. Learn practical ways to elevate your relationship with sales partners. With 8 years of experience at LinkedIn and Amazon, Katy has forged strong relationships and is seen as a “strategic rockstar” marketing leader.

Mar 30, 202318:16
Sodexo Engage Case Study: Leading Through Uncertainty – A Sodexo Story

Sodexo Engage Case Study: Leading Through Uncertainty – A Sodexo Story

The story of this presentation is based on the Sodexo engage – marketing team of the year – award entry, which is centred around marketing leading the company strategy and core initiatives through a period of macro uncertainty. Using 3 case study reference points, this keynote explores: 


-        Mindset of a marketing team that leads through uncertainty

-        Marketing Strategic Impact 1: Public Sector (Free school meals and Covid tests)

-        Marketing Strategic Impact 2: Private Sector (Cost of Living and Cashback)

-        Marketing Strategic Impact 3: Internal Engagement (company communication and engagement)

-        Key Takeaways (common themes across all 3 examples): 

-       Story tell with impact / Lead with the Business / Stand with your people

Jan 03, 202318:60
ConsenSys Case Study: Navigating New Frontiers - Institutional Web3 Marketing

ConsenSys Case Study: Navigating New Frontiers - Institutional Web3 Marketing

Today, I’m going to talk to you about marketing in an ecosystem that did not exist 13 years ago… Marketing to an audience that—only 5 years ago—was convinced that crypto was only useful for nefarious actors on the dark web.   Today I’m going to walk you through how we went from this point—to bridging over 1800 organizations into Web3.

Jan 03, 202319:56
Quadient Case Study: Painters & Plumbers in the World of Demand Generation

Quadient Case Study: Painters & Plumbers in the World of Demand Generation

In the old world, they’d call us the crayons department. The team that created product brochures and rocked up to industry events.


B2B marketing has evolved and modernised as buyers are consumed with content, information, and options – and its all about presenting the right message to the right buyer at the right time. It takes creativity (think painters & their colours and canvases…) and orchestration (think plumbers, pipes, tools...) to craft an end-to-end multichannel journey.


In this session, we will look at the value and importance of people, processes, and technology to drive a data-driven modern marketing organisation.

Jan 03, 202316:19
Breaking Down Silos: How to Centralise Work for Better Team Collaboration and Productivity

Breaking Down Silos: How to Centralise Work for Better Team Collaboration and Productivity

When it comes to engaging with your customers, there's a new channel or tool emerging every single day. This has resulted in an average of over 90+ apps in your marketing team’s tech stack. How do we continue to increase productivity, and collaboration, while delivering a better customer experience with so much app sprawl?  


In this session, Ridgy Lemarier, Head of EMEA Field Marketing at ClickUp, will share the top 5 productivity tips to manage a complex and siloed Marketing tech stack in one of the most collaborative functions in the business — Marketing. 


Join this session to discover:

•        The consequences on a fast-growing environment 

•        The importance of having the right tools

•        Why consolidation will increase productivity, efficiency, and collaboration


Jan 03, 202316:36
Ambl Case Study: Technology in Hospitality

Ambl Case Study: Technology in Hospitality

In a world of technology conveniences for consumers, how do you inspire a population of hospitality teams to engage and use your platform when their priorities may not align.


The hospitality industry has faced several challenges across the last few years, from immediate closure during the pandemic, to opening their businesses with mandatory booking policies which has changed customer behaviour for ever. Quick implementation of pay at table solutions, APPs and booking platforms that have all reduced in need as we arrived back at normal living post COVID restrictions. In more recent times; team shortages, cost of living crisis and of course inflation.


While our business is a tech start-up, without the buy-in and engagement from the frontline teams in hospitality, we are dead in the water. 


How are we overcoming this challenge?


Jan 03, 202320:59
Strategy Marketing In Change and Growth – Data, Stakeholder and Sales leader Alignment

Strategy Marketing In Change and Growth – Data, Stakeholder and Sales leader Alignment

A Fireside Chat with Chantal Reed, VP EMEA Head of Marketing and Market Engagement at TTEC

Jan 03, 202321:17
Fireside Chat with Yolanda Valery, Head of Digital Engagement at Ocado Group

Fireside Chat with Yolanda Valery, Head of Digital Engagement at Ocado Group

Ever wondered what it’s like to work for the biggest online grocery platform? Join our exclusive interview with Yolanda Valery, Head of Digital Engagement at Ocado as she tells us more about her role, recent projects, and future plans.
Jul 11, 202225:48
Fireside Chat with Dave Robinson, Head of Customer Engagement Development at Boots UK

Fireside Chat with Dave Robinson, Head of Customer Engagement Development at Boots UK

Ever wondered what it’s like to work for the UK's leading pharmacy-led health and beauty retailer? Join our exclusive interview with Dave Robinson, Head of Customer Engagement Development at Boots UK as he tells us more about his role, recent projects, and future plans.
Jul 11, 202229:36
A Fireside Chat with Gregor Young, Marketing Performance & Technology Director at Financial Times

A Fireside Chat with Gregor Young, Marketing Performance & Technology Director at Financial Times

Ever wondered what it’s like to be working for the world's leading global business publication? Join our exclusive interview with Gregor Young, Marketing Performance & Technology Director at Financial Times as he tells us more about his role, recent projects, and future plans.
Jul 11, 202221:01
A Fireside Chat with Christina Kelleher, Head of Global Social Media & Community Relations at Bose

A Fireside Chat with Christina Kelleher, Head of Global Social Media & Community Relations at Bose

Ever wondered what it’s like to work for a company that are developing the future of how we listen to music, audio and videos? Join our exclusive interview with Christina Kelleher, Head of Global Social Media & Community Relations at Bose as she tells us more about her role, recent projects, and future plans.
Jul 11, 202219:26
A Fireside Chat with Yolanda Valery, Head of Digital Engagement at Ocado

A Fireside Chat with Yolanda Valery, Head of Digital Engagement at Ocado

Ever wondered what it’s like to work for the biggest online grocery platform? Join our exclusive interview with Yolanda Valery, Head of Digital Engagement at Ocado as she tells us more about her role, recent projects, and future plans.
Jul 11, 202219:46
A Fireside Chat with Satya Upadhyaya, Vice President - Campaign Optimisation at Citi

A Fireside Chat with Satya Upadhyaya, Vice President - Campaign Optimisation at Citi

Ever wondered what it’s like to work for a leading global bank, serving more than 200 million customer accounts and doing business in more than 160 countries? Join our exclusive interview with Satya Upadhyaya, Vice President - Campaign Optimisation at Citi as she tells us more about her role, recent projects, and future plans.
Jul 11, 202221:27