The EntreprenHer Show from Women in Ecommerce

In this session Felicia Slattery, Best-Selling Author, Speaker, Communication Expert, #PlantBased Home Cooking Teacher, Wife, & Mom talks about how to maximize your presence on Twitter, how to find and follow the right people, find your target audience and more!

ABOUT FELICIA:

This interview took place in mid 2011 and to preserve the recording we have shared it on the EntreprenHer Show.  Much of the content is still relevant today especially the information about building relationships and growing your business.

In this session, Rosalind Sedacca talks about copywriting, pr, the media and how to position content to get noticed, get read and take action!

In this interview, Dina Giolitto talks about how to maximize your copywriting for maximum effectiveness to get noticed, grow your influence and your business.

ABOUT DINA

Dina Giolitto is a Copywriting Consultant with more than ten years' industry experience. Her current focus is web content and web marketing for a multitude of products and services although the bulk of her experience lies in retail for big-name companies like Toys"R"Us. She is also a contributing writer to the Women in Ecommerce anthology: GET MORE BUSINESS - The Women's Marketing Guide to Promote Your Products and Services on the Internet...

Note: this conversation took place in 2012 and because most of the information shared is still relevant today we thought we'd republish here!

You can learn more about Dina at wordfeeder.com

Ellen Burton is the publisher of DUO Magazine DUO “Do Unto Others” Magazine is more than just a magazine; it’s a movement!

It’s a heartfelt journey through the endeavors of the charitable organizations and Unsung Heroes who are changing lives and making a difference…recession-proof jetsetters, entrepreneurs, and philanthropists, people with art on their walls and music in their hearts. To DUO Magazine, “Making Miracles Matter the Most”. We invite you to become a part of our team of compassionate capitalists who believe in the success-driven philosophy that, “If you give it up, you will get it back.”

You can learn more about DUO here: https://www.duomagazine.com/

This presentation took place in 2007 at the Commonwealth Institute in Miami - the topic Using the Internet to Buy and Sell products and services, including how to remain high touch in a high tech world... and more!

We are publishing this conversation here to preserve the recording as it is no longer available online. You will be able to listen to a portion of it as a good percentage of the recording was deleted on transfer.

Thanks for understanding! 

Lily Shen, President and CEO of Transfix and Former Senior Manager eBay Affiliate Program - Shares the Secrets to Maximizing your Success on the WEB with Affiliate Marketing

eBay is the world's largest online marketplace. With over 350 million listings and $175 billion in commerce volume annually, eBay is a leading global commerce platform connecting consumers to merchants of all sizes, from entrepreneurs and small businesses to global brands. In this session which was recorded during the Women's Internet Marketing Summit hosted by Women in Ecommerce in 2013 Lily talks about her experience at eBay and how we can maximize our success using similar online platforms to grow our business.

Learn more about Women in Ecommerce - www.WECAI.org

As a little girl, nothing could send the same jolt of anticipation and excitement through Meghan Gilroy as these two words. When her mom broadcasted their plans to hit the road, it meant two things: adventure . . . and the end of tax season.

(NOTE: this is a replay of an interview I did with Meghan in 2017 - it is that good!)

Travel and business have always been interwoven in Meghan’s world.

As the daughter of an accountant who owned his own firm, her mom would bundle her and her brother in the back of our station wagon (with rear-facing seats!) to give her dad a breather after long months of crunching numbers.

They covered many states in their family vehicle — which she gleefully colored in on the hand-drawn map. Meghan religiously tracked her goal of visiting all 50 states.

By the time Meghan was in high school, she set my set my sights on traveling to foreign lands in as many fun ways and unusual circumstances as she could dream up.

Infiltrating Russia before perestroika as one of the first Western exchange students? Check.

Touring Europe in a youth orchestra? Her bags are packed!

Backpacking at youth hostels in Australia and New Zealand after college by myself? Done!

Then, in 1998, her love of travel took a whole new twist: traveling afar for deep, inner transformation and healing instead of business or pleasure.

An out-of-control classroom, heartbreak, and betrayal drove her to study with the international best-selling author of The Four Agreements, don Miguel Ruiz.

Over the next decade, she followed don Miguel Ruiz around the world, eventually co-teaching with him, running his international retreat business, and even getting locked into Machu Picchu at night with the llamas! Travel + Transformation have taken her around the globe ever since.

Learn more about Meghan here: https://www.meghangilroy.com/

Tune in to the EntreprenHerShow.com and tell your friends!

www.TheEntreprenHerShow.com  Welcome to the EntreprenHer Show. I am Heidi Richards Mooney, Founder of Women in Ecommerce & host of The EnterprenHer Show. it is my pleasure to bring you today’s program...   

Today I have a very special guest and I cannot wait for her to share her journey with you.   Let me tell you a little bit about her…  

After starring alongside Patricia Arquette and Joey King in Hulu’s 2X Emmy nominated series “The Act,” breakout star Ashley Dulaney is taking Hollywood by storm leading two upcoming feature films Passionflix's first romantic comedy, SEDUCTION & SNACKS, out Thursday, October 28TH, and A TASTE OF LOVE, out in 2022.

Growing up in Tupelo, Mississippi, Ashley knew she was destined to be in front of the camera and took to acting at a very young age while in preschool. Ever since her first role as a caterpillar in a local school production, she caught the acting bug and dedicated her life to her craft. After graduating from high school, Ashley attended and graduated from Ole Miss with a BFA in acting. Ashley made the big move to Los Angeles in 2009 where she began auditioning and taking extra gigs to pay the bills. Ashley got her first big break on FX’s “Justified. Among her other acting credits, Ashley has co-started in Lifetime’s BABYSITTER BLACKBOOK, and later went on to portray the evil ‘Rebecca’ in Lifetime’s THE HOUSE SITTER. Ashley has also worked on popular series including NBC’s “Brooklyn Nine-Nine,” FOX’ “9-1-1-: Lone Star,  ABC’s “Scandal,” to name a few.

When Ashley isn’t busy in front of the camera, she loves to work out regularly by hiking or taking aerial yoga classes. Ashley is also a fierce advocate for animal shelters, and has a white rescue cat named Posey Parker, named after one of her favorite actors, Parker Posey, and a black cat named Bella.

Based on USA Today bestselling author Tara Sivec’s 3-part book series, SEDUCTION & SNACKS is Passion Flix’s first romantic comedy project and will be released on the platforms streaming service on Thursday, October 28TH.

Here to tell us more about the show is Ashley Dulaney...

Welcome Ashley!

Can you tell us a little bit about Seduction & Snacks - the storyline and what drew you to it in the first place?

What is it like being a part of Passionflix's first romantic comedy on the streaming platform?

What was it like shooting during the pandemic?

What's your number one goal with your new show?

Tell us about some of the other projects you have in the works for the rest of 2021 and going into 2022?

Who is one actor you have not yet worked with that you would love to? And why?

What would you say to a young girl (or boy) who is thinking of pursuing acting as a career?

Where do you see yourself in 5 years?

Remind us when we can tune into Seduction & Snacks?

How can our audience connect with you?

Thank you for taking time out of what is most certainly a busy time for you! And best of luck in your newest endeavors. I look forward to seeing you in Seduction & Snacks and many other upcoming shows and adventures!

Thank you for listening to The EntreprenHerShow where we bring you exciting interviews with women who are making a difference while making a living. Be sure and share this episode with your friends!

President of JoAnna Brandi & Company since 1990, JoAnna is a consultant, a public speaker and the author of two books on customer loyalty, Winning At Customer Retention, 101 Ways to Keep ‘em Happy, Keep ‘em Loyal and Keep ‘em Coming Back and Building Customer Loyalty- 21 Essential Elements in Action as well as a gift book on positive thinking 54 Ways to Stay Positive in a Changing, Challenging and Sometimes Negative World. She is currently writing, From Positive Thinking to Positive DOING: Positivity Practices That Help You Turn Happiness Into A Habit.”

JoAnna Brandi is the Publisher of The Customer Care Coach®. A self study leadership training program in the “The Art and Science of Exquisite Customer Care” as well as “Monday Morning Motivation,” a tool to keep employees focused on keeping customers happy.

She is a graduate of Dr. Martin Seligman’s Authentic Happiness Coaching program – one of only 850 trained worldwide, and is a founding member of the Positive Workplace International. She has developed one and two day workshops on Positive Leadership and does Positive Leadership Coaching for individuals and groups. Positive cultures help create happy customers!

She is certified in Neuro Linguistics, The Art of Empowerment, and has studied Applied Creative Thinking as well Positive Psychology. Her FREE bi-weekly newsletter delivers insight and wisdom on creating positive, customer caring cultures to thousands of people worldwide for the last 19 years.

JoAnna serves a diverse group of clients in a number of different capacities, in large companies and small alike. Working as a resource for TEC/Vistage, an international organization of CEOs for over sixteen years, JoAnna has coached, consulted and served as the “Chief Inspiration Officer” for CEOs, their executives and staffs nationwide. She is a highly rated speaker at conferences all over North America.

In her workshops and keynotes she motivates entire organizations to get passionate about customers and raise their “Positivity Ratios” at the same time. She uses email, telephone classes and video to keep her inspiring message and practical how-to’s in the forefront of minds of the leaders and customer facing employees. She specializes in creating more positive, strengths based workplaces where employees are motivated and customers are happy and loyal. She activates the link between positivity and profitability.

Her clients include: Bank of America, Citibank, Hammacher Schlemmer, Goodwill, GTE, IBM,  Make-A-Wish Foundation and many others.

Prior to starting her own business JoAnna was the Director of Direct Marketing Services, a multimillion dollar sales division of CMP Media in NY. She was responsible for creating their first on line customer care system and for the start of their world class day care center.

Pamela Bruner is a Business Success Coach, author, speaker, and EFT (Emotional Freedom Techniques) expert. After removing her own marketing fears to take her business from $375/month to $1,000,000 in less than 3 years, Pamela specializes in working with entrepreneurs to build six-and seven-figure businesses by removing their challenges around marketing and sales. She is the co-author of ‘Tapping into Ultimate Success’ book and DVD with Jack Canfield, creator of ‘Chicken Soup for the Soul’.

Her company, Make Your Success Real, is a business coaching and consulting company specializing in working with conscious entrepreneurs to build six- and seven-figure businesses. After starting the business in 2009, CEO and founder Pamela Bruner took the company across the seven-figure mark in less than three years by offering clients a combination of solid marketing strategies and cutting-edge mindset techniques.

You can learn more about Pamela at http://makeyoursuccessreal.com/media/

www.TheEntreprenHerShow.com

From our EntreprenHer Archives:

Michele Scism is a leading authority on social media and online marketing and the Founder of both DecisiveMinds.com and The Global Social Media Managers Association.  Her clients call her “The Results Lady” because as a business strategist she uses her signature “Take Action Get Profits” system to help entrepreneurs turn their passion into expert status and then profits.

Michele’s knowledge in the areas of online marketing and social media marketing have been recognized during recent interviews on several web TV shows, including being interviewed by Kristi Frank from Donald Trump’s The Apprentice, as well as multiple Talk Radio shows and tele-classes. Whether you want freedom and flexibility, more time to be with your family, more money, or the feeling of satisfaction you get from creating a successful business, Michele is there with her expert business knowledge, strategies and accountability skills to help you get the results of your dreams.

You can learn more about Michele here: http://decisiveminds.com/

www.TheEntreprenHerShow.com

Tracey Ehman had over 15 yrs experience as a Systems Analyst when she decided to become a stay-at-home mom to her two children.  After a few years, and introductions to incredible individuals through networking, Tracey decided the best way to be true to her gifts was to find a way to support others in obtaining their success and she began her Virtual Assistant business. During that time it has evolved to more than an administrative role with her clients, but rather a partnership, which has resulted in the ability to offer more services including customizing and building Word Press sites, modifying existing static sites, social media strategy, etc.

Tracey prides herself on providing optimum customer service and continuing to always enhance her education so she can be on the leading edge.

note: this is a podcast revival of an interview series WE did in 2018. Enjoy!

PAST INTERVIEW SERIES: Heather Ann Havenwood, CEO of Havenwood Worldwide, LLC and Chief Sexy Boss, is a serial entrepreneur and is regarded as a top authority on internet marketing, business strategies and  marketing. Since marketing her first online business in 1999, bringing together clients and personal coaches, she has played an active role in the online marketing world since before most even had a home computer.

In 2006 she started, developed and grew an online information marketing publishing company from ground zero to over $1 million in sales in less than 12 months. Starting without a list, a product, a name or an offer, Heather Ann molded her client into a successful guru now known as an expert in his field.

Heather Ann has been named by a few as an ‘Icon Creator’ or the ‘Wizard Behind the Curtain’. She has instructed, coached and promoted hundreds of entrepreneurs leading them down the path to success. She has produced and managed over 350 seminars and events and hosted tele-seminars with many top online thought leaders such as Richard Flint, John Alanis, Susan Bratton, Alicia Lyttle, Tom Antion, Alex Mandossian, Legend Joe Sugarman, Anthony Blake, David Lakhani, Robert Shemin and many others.

Heather Ann currently is the Author of…Sexy Boss: How the empowerment of women is changing the Rule Book for sex, money and success  and The Game of Dating and How to Play it: A rule book for divorced men stepping back into the game.

Heather Ann Havenwood is smart, sexy, savvy and now stepping out from behind the curtain to educate, enlighten and empower women entrepreneurs to grow or start an online business and live a fearless and fulfilled life.

Today’s guest is Christy Whitman, CEO and founder of the Quantum Success Learning Academy & Quantum Success Coaching Academy  

I am Heidi Richards Mooney, Founder of Women in Ecommerce & host of The EnterprenHer Show. it is my pleasure to bring you today’s program...  Let me tell you about today’s Guest. 

Christy Whitman is a Transformational Leader, Celebrity Coach and Law of Attraction expert, as well as the two time New York Times bestselling author of The Art of Having It All and Taming Your Alpha Bitch. She is also the author of the international bestseller Quantum Success. Her forthcoming book The Desire Factor will be released April 21, 2021. Christy has appeared on The Today Show, The Morning Show, Ted X, and The Hallmark Channel and her work has been featured in the media in various publications. 

She’s been featured in Goalcast, People Magazine, Seventeen, Woman’s Day, Hollywood Life, and Teen Vogue, to name a few. Christy is the CEO and founder of the Quantum Success Learning Academy & Quantum Success Coaching Academy, a 10-month Law of Attraction coaching certification program. Christy has helped certify over 3,000 life coaches and has helped countless others to unlock their power to manifest. She lives in Scottsdale with her husband Frederic and her two boys Alex and Maxim.   

In this interview Christy answered the following questions (and more):  

Tell us about your company? How and why you started it...  

Let’s talk about your book… Quantum Success. What is the formula that you wrote about in it that creates massive success?  

What are the 3 questions any Entreprenher needs to ask herself when she is experiencing what she doesn't want.   

What is energy mastery and why is that important for a woman entrepreneur to know and understand?  

Where do you see yourself in 5 years?  What is the number one thing you want people to take away from today’s interview?  Any last thoughts?  

What is the best way for our listeners to get in touch with/connect with you? 

Go to https://www.christywhitman.com/  

Christy also gave a free gift to our listeners. You too can grab it at www.WatchYourWords.com.   

Thank you for listening to TheEntreprenHer Show.  To learn more about upcoming guests and to listen to past interviews of amazing women, visit www.TheEntreprenHerShow.com. 

To learn more about Women in Ecommerce, visit www.WECAI.org.

Welcome to the EntreprenHer Show.

Today’s guest is  Liz. Sara, chair of the National Women's Business Council

I am Heidi Richards Mooney, Founder of Women in Ecommerce & host of The EnterprenHer Show. it is my pleasure to bring you today’s program...

Let me tell you about today’s Guest. Liz Sara is the Founder and President of Best Marketing, LLC, where she consults for more than 90 small businesses in the high-tech sector, and serves as a chief business advisor to entrepreneurs in creating and executing go-to marketing strategies. Previously, she played a principal role as Co-founder of SpaceWorks, an eCommerce software company, where she facilitated its startup and growth to nearly $25 million in revenue.

Ms. Sara recently completed her term as the first female Board Chair of the Dingman Center of Entrepreneurship at the University of Maryland’s Robert H. Smith School of Business. Ms. Sara is also an Adjunct Professor of Marketing at the Smith School of Business. She is an angel investor, a mentor to startup CEOs through many incubators and accelerators, and a frequent author and conference speaker on topics related to entrepreneurship and business.

Welcome Liz!

Thank you for listening to TheEntreprenHerShow.com.  Be sure and stay tuned for our next show featuring Rosana Santos, President and CEO of Big Chef - a gourmet catering and food manufacturing company and how she has managed to stay viable during the global challenges we are each facing today.

www.TheEntreprenHerShow.com - Morgana Rae is the international #1 best selling author of Financial Alchemy: Twelve Months of Magic and Manifestation. A sought after teacher, speaker and pioneer in personal development, she is widely regarded to be the world’s top Relationship with Money coach. Morgana’s groundbreaking program for creating wealth has featured her on ABC, NBC, FOX, PBS, NPR, CNN, United Press International, Yahoo Finance and The Wall Street Journal online.

As a “thought leader” on the topics of Wealth and Relationship, she’s frequently a featured expert on programs with Deepak Chopra, Marianne Williamson, John Gray, John Assaraf and T Harv Eker.

Morgana is the owner Charmed Life Coaching, an internationally successful life and business coaching company. She has coached thousands of clients over the years, many from as far as Scotland, Singapore, Australia and India. She’s taught classes and given keynotes around the world from New York City to Norway, Baja California to Bali.

Morgana guides entrepreneurs, artists, healers and humanitarians to thrive in their purpose, attract more than they chase, and make things happen with ease, flow and synchronicity.

Morgana wrote the “Life Magic” column for a national women’s magazine.

She was named one of 2012’s Top Women in E-commerce by WE Magazine.

Morgana wrote the book Financial Alchemy: Twelve Months of Magic and Manifestation. She’s also a contributing author to the bestselling books Heart of a Woman in the Workplace, and Inspiration to Realization — ranked a “must read” by Entrepreneur Magazine. Her articles have appeared in nearly 100 magazines internationally.

Morgana’s fans have called her the “Money Magnet Queen” because of the many documented stories of clients manifesting unexpected income of hundreds, thousands, tens of thousands of dollars, within hours of changing their relationship with money.*

Morgana’s Financial Alchemy books, CDs, magazine articles, and classes have impacted the lives of hundreds of thousands of people worldwide. Morgana writes, speaks, and coaches from a desire to empower idealistic entrepreneurs, coaches, authors and artists to have a big impact in the world… and to heal the rift between heart, spirit, and money. Learn more at http://www.morganarae.com/

www.TheEntreprenHerShow.com 

Welcome to the EntreprenHer Show. Today’s guest is Nikki Boyer, actor, TV host, podcaster and entrepreneur.  I am Heidi Richards Mooney, Founder of Women in Ecommerce & host of The EnterprenHer Show. 

it is my pleasure to bring you today’s program...  Let me tell you about Nikki Nikki Boyer is a vibrant, comedic on-camera personality who is labeled as the girl next door with a little edge! (Okay, maybe  more than a little) and a very eclectic career.   Nikki is a 3-time Emmy award winning TV host who made her mark as the host Yahoo!’s “Daytime in No Time,” making her the most watched woman on the web with over 700 million clicks during her time there.       

In addition to a versatile acting career, Nikki  writes and directs music video parodies for Electus, Yahoo, and AwesomenessTV. Her most recent Taylor Swift parody, “Bad Blood Test” reached a whopping 75 million clicks on her own YouTube Channel.     Before becoming the face of the internet’s most watch daily web show, Nikki was an angel for women everywhere in America as the host of TLC’s popular ambush show “Perfect Proposal,” where she helped men plot how to pop the question.    

Between hosting gigs, Nikki maintains an acting career with appearances in Gilmore Girls, Angie Tribeca, 90210, Lie to Me, The L Word, According to Jim, Malcolm in the Middle among others.   

She is currently the host of Wondery's new series The Daily Smile where she brings you stories that will make you feel good each weekday morning. With interviews, inspiring clips, and chats with special guests and passionate friends, The Daily Smile takes you on a journey into goodness, gives you all the feels, and will leave you with a smile on your face.    

Nikki currently lives in Los Angeles with her insanely oversized dog, Bernadette. She manages to still have room in her home for her amazing boyfriend and his two daughters. She’s what we like to call an #instamom.    

Welcome Nikki!   

With all you have going on, how do you find time for a personal life?   I think the first thing on people's minds is your podcast and why you got into it   How did your career lead you to this point?   

Nikki  also talked about the importance of uplifting content right now     

She shared some of the most memorable parts of her career, and the one thing she would like to do that she  has not yet done?   

Any last thoughts?   

You can find Nikki Boyer on Instagram @NikkiBoyer, on Twitter and on Facebook.  

Thank you Nikki for being with us today … for more information about The Daily Smile visit https://wondery.com/shows/the-daily-smile/ or check your favorite podcast channel to listen.  

To share this show with your friends and colleagues, send them to www.TheEntreprenHerShow.com! Use Hashtag #EntreprenHerShow when you do!

Welcome to the EntreprenHer Show. Today’s guest is Charlene Fouts, Founder of Healing Acres Never Again

I am Heidi Richards Mooney, Founder of Women in Ecommerce & host of The EnterprenHer Show. it is my pleasure to bring you today’s program...

Let me tell you about Charlene

Charlene Fouts is the Founder of Healing Acres Never Again and Author The storms we experience in life either build or break us. They ultimately forge our character, build our inner strength, and create our foundation in life, as well as our faith in God. Charlene grew up in an abusive environment that carried over into her adult life, experiencing brutal violence in relationships and marriage.   A Flight Attendant for many years, Charlene is now pursuing a Psychology degree from the University of South Florida (USF) and is also in the process of publishing another book called “Never Again, Finding the Silver Linings”. This entails her lifelong journey and healing process of removing layers of pain and shame from my life. Her non-profit organization, Healing Acres Never Again, Inc. was created as a part of healing from her own tragedy and injustices, to walk alongside others experiencing the same traumas that God helped her walk out of.  Today we are going to talk about her book, her non profit and her journey.

In this interview Charlene talked about

HANA and why she started it, some of the programs/services provided by Hana, Obstacles she faced getting Hana started, advice for people who have walked a similar path, and more. She also talked about her current book- I Fly and her upcoming book about her life story and much more.

To connect with Charlene, visit her website www.healingacresneveragain.org. You can also find Charlene on social media under the same name.

Welcome to the EntreprenHer Show. Today’s guest is Denise DiSano, CEO/Co-Founder of Marked Private  

I am Heidi Richards Mooney, Founder of Women in Ecommerce & host of The EnterprenHer Show. 

It is my pleasure to bring you today’s program  

Let me tell you about Denise DiSano

Denise has a deep understanding of technology and product development. She co-founded Marked Private LLC and conceived Marked Private’s first engagement platform product, Invite Bandz, physical bands connected to a partygoer’s online party portal. Invite Bandz are available at over 500 retailers, including Amazon and Party City.

After working with companies like GameTruck, Bricks for Kidz, and Think Zero she saw the need for small to medium-sized businesses to have access to the same enterprise-level software platforms that large companies have at their disposal to help grow and market their businesses. This passion for making technology accessible to all and helping fellow women-owned businesses lead Denise to develop enCappture, an affordable SaaS mobile application platform that drives customer engagement for companies of all types, no matter the size.

Prior to Marked Private, Denise worked as an educator for over ten years in the Briarcliff School District, where due to her passion for technology, she applied for numerous grants to bring technology into the classroom and drove the development of the first school-wide technology curriculum. She also represented her district as an advisor and evaluator of technology integration across all curriculum areas and was key in fostering young female students in the STEM program. As one of the few women leaders in the field of technology, Denise has made it her mission to not only inspire girls to create new ways to disrupt small, developing businesses with innovative technologies but also to help make programs accessible to make it happen.  

 Welcome Denise!

In this interview, Denise answered the following questions:  

How did you first use technology as a NY public school teacher in Westchester?   

How did you transition from school teacher to head of an NYC tech firm?  

What obstacles did you face as a woman in the technology field? How did you overcome them?  

Tell us how your company has managed to survive during these economically challenging times?    

What advice would you give other young women entrepreneurs in technology? 

 What are you currently reading?  

What do you do for fun/relaxation?  

Any last tips?  

How can our audience connect with you online?  

Thank you Denise for being with us today … be sure and visit Denise at Encappture.com  

To share this show with your friends and colleagues, send them to www.TheEntreprenHerShow.com!

Although more funds have been allocated to small businesses, it is clear that business owners simply can’t – and shouldn’t – rely on the government to rescue you – it won’t happen! We need funds and pivoting strategies to successfully navigate challenging waters and to move your businesses forward during this crisis and beyond.  And even if we receive government funds, it’s super critical to figure out how to allocate and use the funds so as to enhance the likelihood of loan forgiveness and to avoid repayment and possible penalties.

In this program our special guest expert Lauren Cohen, CEO of ScaleUPCheckUP.com talked about what's available to businesses, the rules of engagement and more. 

She discussed:  

What other funding options are available besides governmental resources  

How can I pivot my business for success during COVID19 and beyond  

What are some of the obligations attached to accepting governmental or other $$  

How would a non-profit be able to take advantage of the opportunities  

3 tips during this challenging time for business/life balance    

AND MORE!

www.WECAI.org - What Business Leaders Need to Know Amidst the Covid-19 Crisis with Annette Walter, CEO of iEvolve Consulting

I am Heidi Richards Mooney, Founder of Women in Ecommerce & Host of The EnterprenHer Show. it is my pleasure to bring you today’s program.

Annette Walter is a trusted advisor and savvy company strategist who has built her career managing business operations and development, marketing, and financial analysis for both private and public companies.

Her dedication to providing excellence in everything she does started early in her career, when she was ranked in the top one percent in customer service nationally and as a top producer for SunTrust Mortgage. Prior to acquiring Timber, she was the Chief Operating Officer and co-founding partner of The Strata Group, a full-service residential real estate firm which was ultimately acquired by Berkshire Hathaway.

Currently, as the President and Owner of Timber Industries, Annette is the visionary of the team and has overall responsibility for the direction of the company.  The company services the manufacturing and goods industry and continues to grow year over year under Annette’s leadership and her amazing team. As Walter was transitioning companies she uncovered her true passion of helping small to mid size business owners. In 2012, she founded iEvolve Consulting to help owners propel their companies to the next level by developing their professional expertise, strategy and internal structure.

With all we are experiencing during this pandemic including business, family and health challenges we are delighted you are here to give us your insights on getting through and coming out on the other side, to position our businesses to stay viable and survive this season on uncertainty.

In This Program Annette Answered the following questions: 

How do I survive this season?  

Can I still apply for stimulus money? 

What can I be doing in my business right now to survive this? 

What do I do with my employees if we’re not making money? 

What are some things I can do to be ready to ramp up my business once all of this is done? 

I can’t make sense of any of this and what I should be doing in my business; where do I begin? 

How do I stay mentally tough and be a solid leader for my team when I am beyond scared and unsure right now? 

How am I supposed to home school my kids and work at the same time? 

How do I survive this season? 

And MORE!

Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear.  Katrina is the creator of the JumpStart Your Marketing® & Sales System and the author of Love Yourself Successful. She works with motivated entrepreneurs who want to start, grow and market your business the right way from the start.

Katrina helps you move faster and more affordably towards your ultimate revenue and professional goals using online and offline marketing strategies, plus she kicks you in the butt to implement it all too!

Katrina has been named “The Networking Queen” by her peers and clients ever since she founded her business in 2002. Consistent networking and follow up is the primary reason Katrina has been so successful in her business.

Since 2006 however, Katrina has transformed her local, hourly-fee based business into an international online marketing coaching and information-product company. This has leveraged her own time and money in ways where it’s freed her up to design the business that better fits her lifestyle – family, relationships, friends, traveling, volunteering, etc.

Katrina enjoys inspiring, motivating and educating other entrepreneurs on how to design a business to fit your lifestyle and frees you up to do the things you love. A business that has a big online focus with automated marketing, plus high end services, coaching, consulting, products, programs, events or speaking.

Katrina constantly tells entrepreneurs she meets, “The fastest way to build a successful business is to automate, delegate, systematize, build your list and talk to your list regularly in order to be on top of mind at all times.”

Katrina is a best selling author, energetic speaker and award-winning coach who has been featured on the Oprah and Friends XMRadioNetwork, various other print and online magazines, ABC and TheCW.  She’s also a contributor for numerous women’s business organizations and websites such as the Women Speakers Association and Public Speakers Association.

Julia M. Rhodes is President of KleenSlate Concepts, a successful international product development company she founded in 2001. Julia invented, patented, manufactured, marketed and distributed her first product: The KleenSlate Attachable Eraser for Dry-erase Markers. She single handedly landed contracts with both Office Depot and Staples and understands what it takes to “do business with the Big Boys. In the past seven years she has built a thriving company with a growing line of award-winning dry-erase products.

Building a business from an idea for a product requires a can-do attitude, which is reinforced by Julia’s growing success, and she is generous in her desire to share this information with others just starting out in business. Invention is just the first step in product development and her passion is supporting other inventors in understanding the steps required for taking an idea and making it a reality.

A former school teacher, Julia’s dedicated to improving education, and all her products are designed to be of the highest quality and employ creative approaches to communication both in and out of the classroom. Her newest product, KwikChek II just won the prestigious award, Teachers Choice™ 2008 from Learning Magazine. She is constantly engaged in crafting new educational products to expand her current offerings and is also working on her first book: The Right Sisters: Modern Day Women Inventors, which she hopes will inspire young adults to pursue their passions and believe in their ideas. Julia has been featured on radio and television, most notably The Entrepreneur Hour Radio Show and the Tonight Show with Jay Leno. She is also a Founding Board Member of Inventing Women™.

In this session Julia gave an overview of taking an idea from your head, to market. We discuss how she got the idea, how she researched it for marketability, how she patented it, who she used to help her get her idea off the ground, how she spread the word about her idea using whiteboard clothing (which she also invented) and more! Listen to Julia now!

Note: this interview originally appeared on InventingWomen.com.

Sandy Sandler is the creator of the Bowdabra® bow making tool, which has been featured on QVC, HSN, and overtime has exceeded $10 million in retail sales. Now, the Bowdabra® can be found in craft retailers all over the country, with sales and customer loyalty continuing to rise. Her products are designed to help the “creatively-challenged” create beautiful crafts, accessories, and home decor. Sandy is no stranger to hard work. This talented entrepreneur has had the opportunity to establish several businesses in the craft world over the years. She started her career as a product marketer when she introduced the "Klika" to the U.S. market. She founded Crafters 4 Kids, with the mission of creating creativity by bringing arts and crafts to children and families.

In this interview Sandy and I talked about what a 'side hustle' is and is not, the first steps someone needs to take if they want to turn their hobby/passion into a business, How to market your side hustle without spending a lot of money, including people that already have a side hustle in place,  what people do wrong when starting and marketing their side hustles... and more. She also shared some quick tips to market your side hustle for the holidays. Listen now!

Learn more about Sandy and Bowdabra at www.Bowdabra.com.  

Sandy also has a new ebook coming out about the topic. If you are interested in getting a copy drop her a line at bowdabra (at) me.com. Be sure to mention The EntreprenHer Show when you do!

Be sure and listen to other episodes of The EntreprenHer Show and check out our magazines WEMagazineforWomen.com and WomenofWisdom.com

www.Entreprenhers.com - Marcie Hill is a PR-friendly freelance writer and blogger with over 13 years of writing experience. She enjoys reading,  researching, roller skating, technology, traveling and photography.

Marcie says, “Honestly, I just like being creative and sharing that gift with others.”

Marcie feels that everyone and everything has a story, and she is on a mission to get those stories told through every form of media available.

The topics of her published works are as diverse as my interests, which include:

Marcie has presented at blogging and social media conferences across the United States.

An interview with Alexa Carlin with host Heidi Richards Mooney

Alexa Carlin is a nationally-renowned public speaker and Founder & CEO of Women Empower X. Inspired by her own entrepreneurial pursuits, Alexa founded WEX with the mission to help more women pursue their passions and get to the next level in their career and life.

Alexa founded her first business in high school becoming the sole licensee to design jewelry for an L.A. based fashion company. This entrepreneurial spirit led her to starting a blog in college, Hello Perfect, which served the purpose of helping young women gain confidence in themselves and attracted the likes of Mark Cuban, Shaquille O’Neal, Steve Madden, Marc Jacobs and other influential celebrities.

In college, only months before graduation, Alexa found herself in a coma with a 1% chance of living. This near-death experience led to a number of health issues but today, Alexa sees this experience as something to be grateful for as it has been her prime motivation and inspiration to share her story authentically with audiences all over the world.

Alexa was featured on the cover of Meetings & Conventions Magazine as 1 of 15 “Young Millennial Go-Getters To Watch” and named one of the "Most Powerful Women In Fort Lauderdale" by Gold Coast's Fort Lauderdale Daily.

She has also been featured in Entrepreneur, Glamour Magazine, Mashable, and TEDx among others. Alexa’s mission is to make a difference in at least one persons life every day.

In this interview Alexa talks about her near death experience and how that molded her future, her inspiration for starting the Women Empower X, who WEX is for, what her goals are for WEX and her personal goals, what to expect at WEX, about the WEX program and more.

You can learn more about Women Empower X and register for this year's event taking place at the Broward County Convention Center November 9,  by visiting  www.WomenEmpowerX.com.

The sponsor for this segment is HERBusinessListings.com. Use code WEXFTL20 to save 20% when you sign up!

Karrie’s passion is connecting people for Win-Win partnerships. Through her business, Great People Skills with business partner Andrea Lindwall, they support individuals in experiencing success and fulfillment through sincere relationships that empower the community. By developing and nourishing their people skills, they will efficiently and effectively network and achieve their goals. Whether it’s finding new clients, getting a new job or making personal connections, Karrie and Andrea can show you how to maximize your time for maximum results.
In January 2010, she attended many networking events, expos, conferences, etc. and created many personal and professional relationships and connections. As the Gift Problem Solver, she’s learned that, in almost any career path you choose, it’s all about who you know. Making connections and establishing yourself as a credible individual by building the Know, Like and Trust factor, is essential to becoming successful.

Karrie is a master networker who has used her skills to build her own successful businesses and supports others in doing the same. She provides quality solutions for business owners and individuals to make a BIG impact on their bottom line and on the people they serve. She has strong roots in the South Florida community and actively involved volunteering with the Leukemia & Lymphoma Society as well as co-hosting Quarter Auctions that raise money for local and national non-profit organizations. She was past President of Women Referring Women West Boca for 2 years. She also leads the Broward County Chamber Professional Entrepreneurs Networking Group and attends several networking events weekly.

Karrie’s passion is building relationships for long term success. With over 12 years intensive networking experience, retail sales, marketing and presentation skills, she is an expert in her field. She is now inspired to help others create highly successful personal and business relationships.
You can learn more about her at her work at www.GreatPeopleSkills.net

Born and raised in Cali, Colombia, Gilda Rosenberg studied and graduated from Wellesley College in New England. Immediately after she graduated, Gilda chased a vision of business ownership.

For 33 years she has been and still is a proud owner of Gilly Vending, Inc. Gilda’s passion for Gilly Vending didn’t stop at just making a vending machine company but through an unbeatable network of distribution‎ and strategic alliances, Gilly developed into the country’s leading minority-owned vending enterprise with hundreds of vending machines nationwide.

Thanks to Gilda and her team, Gilly is known as a dynamic vending force uniquely positioned to pioneer new innovations and effectively brings value to its partnership. What makes Gilly Vending different from the other vending companies is simply within our longstanding Mission Statement: “…unparalleled passion and relentless commitment.” This isn’t just a Mission Statement it’s a promise that will never be broken.

This segment of the EntreprenHer show features NANCY EICHLER - Strategic Business Director, eTail and International Sales Channels at MegaFood. Prior to joining MegaFood she was the Social Media director for Brownie Brittle.

Nancy Eichler is a 25-year marketing veteran focusing on digital who was recently named one of South Florida’s Most Influential Business Women of 2015 by the South Florida Business Journal. She is also the recipient of the 2015 “Golden Mouse Award” for her successful use of technology in business and beyond from the Women in Ecommerce Association.

Nancy is most recently known for her role building Brownie Brittle™ to be one of the fastest growing food brands in the business. She was the company’s first official employee and now serves as Vice President, Global Digital and Social, and manages all customer service along with several sales accounts including Amazon, United Airlines and Delta. She has been involved with Brownie Brittle since before their signature product appeared on store shelves in April 2011. The company was named the 2nd fastest growing business in Florida in 2013. Brownie Brittle has appeared at the Weinstein Company’s Golden Globes’ and Oscars’ parties, in addition to many of their movie premieres, gaining fans such as Oprah Winfrey, Quincy Jones, Jesse Tyler Ferguson, Ryan Seacrest, Cassadee Pope and Bradley Cooper. Nancy heads up all of Brownie Brittle’s philanthropic efforts, which includes their partnerships with Cookies for Kids’ Cancer, Miami Children’s Hospital, Palm Beach County Food Bank, Palm Beach County Schools and Canine Companions for Independence. Nancy has led the development of a very engaged digital following with 300,000 Facebook fans in just a few years, over 24,000 Twitter followers and over 7,000 Instagram followers with 16,000 images with #BrownieBrittle.

Prior to Brownie Brittle, Nancy was at AOL where she oversaw the management of more than $250-million in advertising revenue during their digital reign from 1996 to 2005. Her client list included Target, Best Buy, Barnes & Noble, eBay, 1800flowers.com, NASCAR, NFL and the NBA.

She is a true pioneer and was among the first class of women to graduate from Washington and Lee University, where she served in numerous leadership roles and received a number of academic and athletic awards while earning her B.A. in Journalis

The EntreprenHer Show features Linda Pereira, senior partner and CEO of the L&I Communications Group. In addition to her long and respected career as one of the most influential voices in the Meeting Industry, she is also Executive Director of CPL Meetings & Events. Respected internationally as a speaker, writer and as an educator, she has been an invited speaker in over 143 countries and all continents. She is also the only female ever to be invited by the Kingdom of Saudi Arabia to speak at a national event. She has worked on the major events which marked the last 30 years from EXPO ’98, EURO 2004, World Stage Fencing Championship and various EU Presidencies among others.

Ms. Pereira has played an active role in many major events and bids for world events. She is also an invited lecturer at three different international Universities. She is recognized for her efficiency and professionalism and thinking outside the box. She is absolutely passionate about associations and sits on a variety of international association boards herself. Linda is also a consultant to a variety of international Governments and associations.

In 2008 Ms. Pereira was considered one of Portugal’s five most influential people in the industry and received the annual education award from USA-based IAHMP. In 2009 she received the medal of honour for responsible entrepreneurship from the Government  for her commitment to promoting culture and heritage and for CSR initiatives. In 2012 she was voted one of world’s top 100 PCOs for the third year running and was listed among the top 100 Women CEOs of ecommerce companies by WE magazine from the USA. She is currently the European Ambassador for the Sands Cotai Macao’, the City of Johannesburg and Eketaringberg in Russia for their recent bid to host EXPO 2020. She sits on various Advisory Boards, most notably the Meetings UK Show, as well as having Chaired the Association Planner’s Conference for 3 consecutive years.

She also sits on the Board of Portugal’s Events Industry Awards as well as the IAHMP Education Committee which she presides and was the Chair of the International and European Association Congress for the last two years. In 2013 she was voted the Events Personality of the Year in Portugal and received the Global Marketing Award from Women in Ecommerce in the USA.

Tom Antion, President of Great Internet Marketing ~ From Small Town Kid to Internet Multi-Millionaire,  www.antion.com and http://www.GreatInternetMarketingTraining.com.

In this lively interview during the Grow a Million Dollar Business Series, Tom and Heidi talk about the "early days" of internet marketing - how it was anyone's game and if you were smart you could easily get known and create a thriving business online. He speaks about his successes (and challenges) and how it made him a better marketer.  Tom gives advice to the novice and the pro to get your business the visibility it needs and grow your own online empire.

Featured Guest today on the EntreprenHer Show...

Even at a young age, Deanna Maio was systematizing things in her life. From the decimalization of her own book collection, to the way she ran a borrowing program for those books.  Deanna was able to use those early years of experience when she landed a job as the person who created the systems, which trained and grew a whole Fortune 500 company.

Solving problems, creating development programs, managing projects, crafting training programs, and delegating tasks were a daily norm for 10 years.  More than 6 years ago, she took that knowledge of business growth and turned it into her own business opportunity to help entrepreneurs just like you, all around the world.  

Deanna loves technology! Especially mobile apps, Macs and Apple products and any tools that help her and her clients streamline/automate our businesses.

Gina Gaudio-Graves is the founder and CEO of The Abundance Group, LLC, the parent company of Directions University. She is the Dean & Founder of Directions University.

Online, most people know her as “The JV Queen“, a title she earned by organizing some of the most successful product launches on the internet, for some of the internet’s biggest names such as Shawn Casey, Willie Crawford, Russel Brunson, David Garfinkel, Henry Gold, Holly Cotter, and many others.

Gina began her career online in 1996 after a disabling car accident left her unable to continue her career as a litigator. When the accident left her unable to get out of a hospital bed or wheelchair for almost 10 years, she turned to the internet as a way to fill her days and afford her mounting medical bills. She’s been full time online ever since!

As a JV Broker, Gina often saw millions of dollars being left on the table, over and over again by her clients who refused to listen to her advice … These clients wanted the immediate gratification that a Joint Venture Product Launch could bring, and weren’t interested in doing things the RIGHT way to build a business that would be successful for the long haul if it meant that it would take longer to bring in big dollars.

Gina’s JV’s would bring in millions in a short period of time (often in less than a week!), but a year later, profits from the promotion would be long gone, and Gina’s client would be left wondering where the next dollars were coming from. This usually meant creating yet another new product, and a new product launch.

After having worked long and hard on the first product, most clients just didn’t want to have to create yet another. This not only limited the client’s income, it limited Gina’s as well! In 2007, Gina’s health had declined to the point that doctors gave her only 12 to 18 months to live.

That’s why she hit the road in an RV to see the country before she died. But 6 months later, a massage therapist gaver her a piece of advice that forever changed her life. Not only did it allow her to live, Gina completely recovered! Gina calls this her “miraculous transformation”. She feels that she has been given a huge gift — a second chance at life!

Felecia is an author, social entrepreneur and the Chief Popsicle of Feverish Ice Cream & Gourmet Pops. For the past decade Felecia has dedicated her life to inspiring a new generation of leaders through her conversational talks on Entrepreneurship, Tech Innovation, College Funding and Personal Branding.

A globally sought after speaker, Hatcher has been honored at the White House as one of the Empact Top 100 Entrepreneurs under 30 in 2011, and in honored as a  2014 White House Champion of Change for STEM Access and Diversity, Featured on the NBC Today Show-Grio’s 100 African American’s Making History, a TEDxMiami and TedxJamaica Presenter and featured on the Cooking Channel, Inc Magazine, Wall Street Journal Japan, Forbes Travel, Entrepreneur, Essence Magazine and Black Enterprise.

As a “C” student in high school Hatcher beat the odds and won over $100,000 in scholarships to attend college by getting creative. She used her experience and knack for personal marketability to start her first business called Urban Excellence as a freshman in college.

She built and ran innovative college prep programs for companies like DeVry University, MECA, AMPS Institute, the YMCA,TED Center, Mount Olive Baptist Church and the Urban League.

After leaving college early, Hatcher went on to a successful career spearheading experiential marketing and social media campaigns around the country for tech companies like Nintendo, Sony, Stage Coach Island (Wells Fargo’s 2nd life video game), Microsoft and food giant Little Debbie.

Hatcher travels the world speaking to students and adults about Personal Marketability, Building a business with limited funding and overcoming failure! Hatcher is the author of 2 books The “C” Students Guide to Scholarships,and How to Start a business on a Ramen Noodle Budget, FOCUSED Strategic Planner, PopPreneurs and her upcomging book titled FAILURE as Success Story.