The Erin Strayer Show

WARNING:  Quick Fixes, Symptoms, Mission, Agitating and Playdough will be talked about during this interview about Brand Identity!

One of the most dangerous threats to your marketing efforts is when your audience is perceiving you in a different way than how you want to be perceived.  You’ve heard over and over that you need to know your audience and it probably gives you a headache just thinking about it.  Most of us have done everything we can to attract new clients but still feel stagnant with limited growth. So how do you  align who you are at your core…  your identity to match your business Personality?  To bridge the GAP .G.A.P. between you and your clients and how do you increase that emotional connection?!?!  ALL things we will be talking about today with our veteran  Brand and Design Strategist.  So hang on tight this is going to be  massive AH-HA’s and note-worthy content coming at you right now!

Highlights:

6:05 Struggles, Life Experiences, Triggers, Individuals and Corporations
8:11 Different Calling

10:00 Small and Mighty

11:00 Does your business have a wardrobe?

13:12 What’s the vision you are after?

14:44 Brand Plan - do you have one?

16:00 Are you in it for the long game or a quick win?

24:33 Playdough??
28:09 The answer is ALWAYS impact!

Regardless of your age, demographic, religion or your current size, I think it’s fair to say that we as women ALL at some point or another have struggled... or still struggle,.. with our body image, what we look like in and out of clothes,  and loving the skin we have been given.  Finding freedom from the conflicts ingrained in us from our environment and mainstream media has kept psychotherapists, social workers and pews filled for years with people looking for answers.  In 2016, 46% of ALL ADVERTISING on any platform was for diet pills.  And just after most of us have dropped our new year's resolutions to “get in shape” (80% of adults)...   This couldn’t be a better time to have this conversation with our Body Image Specialist today.  It’s not a joke - body image is real and we are going to talk about it and how to start getting a handle on it today with our veteran psychotherapist and body image expert.

Highlights:
:06 Journey to Fruits and Veggies

:08 4 Graham Crackers
:11 95% of people who go on diets gain their weight back in 5 years

:14 What works when diets don’t?

:18 Your body will lead the way if you allow it

:19 What is an intuitive eater?

:26 It stops with us loving the body we are in!
:27 Reflections of a Fat Girl

Connection -- It's what we ALL want personally and especially professionally.

Focusing on your business instead of IN your business most times leave those connections far down on the "TO-DO" list.

So with making sure your business has proper systems and processes in order, plugging holes where there are "leaks", making sure your clients know they are valued and fostering the relationships allows you the FREEDOM to FOCUS IN your business.

Join me as we chat with the owner and founder of Freedom to Focus Business Support for 6 & 7 figure female business owners on what it looks like to implement high-touch services allowing you time to focus on what matters most in your business!

Take a Listen:

7:30      What is an OBM

9:40      Communication is key factor in maintaining relationships in business

12:07    High touch points

14:22    Things that fall through the cracks

15:03     Fostering Relationships

15:30     Systems and Processes - why they are important and imperative

16:50     Solid SOP!!!

17:42     Set Schedule

22:17     Client Management

24:23     Recovering Yes Person!

26:00     Triple Win

27:00     Freedom to Focus

28:12     Nobody wants to be frustrated - there's an easier way

Find Priscilla:  http://www.freedomtofocusbiz.com/freedom-to-focus-method

Leadership  - ESPECIALLY NOW - is tough at best with the constant navigation of daily changing regulations and added levels of stress.  So How do you BE the best leader you can possibly be when things are constantly changing and your workforce is more likely millennials and younger than ever?   Whether you employ Millennials or are a Millennial working for someone these massive tips can help you succeed in creating an amazing environment to create, contribute and to grow making it a triple win for you and your company!

Take a listen!
11:00  Leadership now = Acknowledgement

12:25  What do you offer

Are you cursing #RONA right now and the fact that your grocery bill has tripled?  Or has it really not changed and you’re just realizing it now more than ever?  If you’re like me…  things aren’t as “tight” or heck even located in the same place as they were in my 20’s, 30’s or heck even my 40’s.  And like most middle aged women, we’d ALL love to lose up to 50 lbs and fall in love with our aging bodies again.  And wouldn’t we love to be able to use all that energy we once consumed - the harsh voices about our weight and bodies… to live the life they really want to be living once and for all?!  Today’s guest expert will be giving us her TOP #3 secrets to losing weight for good so stick around

Take a listen!
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5:46     Let people in
8:11     Addicted and didn’t know it
9:44        Emotional Eating = eating when you aren’t hungry
12:10     Auto pilot vs choices
13:30      Not categorized as bad or wrong
14:40      Emotional or Conditioned
15:35      Insulin is the key!

Down Market.  Slow Market.  Potential 2008 all over again…

Even in this crisis our country is currently in, people will always be getting married, moving, changing jobs and needing to relocate.  Having the right agent that has your best interest at the heart beat of their business is paramount when you are making maybe the biggest investment of your life.

If you are a realtor - new or established …  now more than ever you should know about the #1 thing you should be focusing on to rise and come out on top!

Take a listen!

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5:27         2008 explained

8:11         Do or Die

9:44         Positive Mindset as a Realtor - whats it mean

10:12        (2) Options

13:00        What you do now matters in 2 months!

15:17        CRM/Systems/LeadGen/Time Management

18:09        Learn from Michelle for FREE

Do you have a plan in place that will delegate and execute your personal and professional life that SHOWCASES who you really are? Do you know what your PUV (personal unique value) is, how to showcase that; how to look for and find a job that supports the BEST of You balancing your life, your career and your family? Have you accomplished YOUR MASTER PLAN?

If not, then join me as I showcase this powerhouse career coach and get her senior level executive tips to land your dream job!

Take a listen!
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Enhance and Improve Your Candidate Experience

Every online coach hopes to have a rockin’ amazingly delivered program that is seamless and flawless with off the chart metrics and results for their clients…  but what if that’s not you?  How do you find those holes in your program, figure out how to plug them and optimize your delivery for the triple win for everyone?  The best structure - The best delivery - the best evaluation - the best outcomes?

Take a listen!
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6:17 Start with the promise of your program
7:17 What if it’s intangible, how do you measure KPI’s & SOP’s?
8:59 Nailing your measurables is essential
10:30 Group programs -vs- courses …  yes there is a difference
11:11 Current Stats on course completion rates = 3-5%
13:42 Must Haves in your group program
14:50 How to teach anyone anything from A→ B

I Do → We Do → You Do mentality

20:30 Effective Evaluation
22:00 Have to have a measure of growth beginning to end
26:00 Ultimate Goal

What is the MOST UNIQUE thing about your business?  Does it take you a minute to figure it out or do you know it without a shadow of a doubt?  I guarantee it's not the pretty colors and designs on your web page.  But what sets you apart from the crowd in the sea of this digital world to be seen and understood, and do you have "THAT" ingrained in your brand?

If this leaves you questioning then join us for this deep dive into the psychology behind your brand and why that is important to your success!

Take a listen!
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SHOW NOTES and Giveaways:

3 Strategies to Build the Bridge Between Parents and Teens

When was the last time you saw your teen smile…really smile? Does he or she engage in life?

According to the Centers for Disease Control and Prevention 2017 youth survey results: 32% of high school students experienced ongoing feelings of sadness or hopelessness.

Michelle is a Teen Confidence Coach with a huge passion for strengthening the bond between parents and their teenage son or daughter. She gives unique strategies that can help your child rediscover what brings joy back to their life and a smile to their face.

MORE ABOUT MICHELLE

Michelle Mehta is a Certified Professional Co-Active Coach, Associate Certified Coach, and a Neuro-Linguistic Programming Practitioner.

She helps her clients find their truest version of themselves by feeling empowered and letting go of their limiting beliefs around love, worthiness, and belonging. She is an International Teen Confidence Coach, Mentor, and Speaker working with parents and their teenagers all over the world including the US,Canada, Nigeria, and India.

MORE ABOUT THE SHOW

THE KITCHEN TABLE CONVERSATION SHOW!

Where Families Connect and Ripples Begin

Hi My name is Cheryl Bassitt, Founder of Unstoppable Connections, International Best-Seller and Creator of the Award-Winning Unstoppable Family Tool kit.  I am also your host for this show, Kitchen Table Conversations as part of The Edge Network.

Businesses need people. Because people are who buy our products and services. But how do we get people? We have to meet them. And there really isn't a lack of ways to meet people. The challenge is how to sell them. Relationship marketing is about sharing Social Capital.

Take a listen!
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Loyalty and trust in the workplace is tough to come by these days and honestly as a business owner it starts with you…  With you instilling and creating that work environment that currates the IRON CLAD TRUST among the upper management, the employees and your clients.  If you currently don’t have that in your business or want more of it or a better balance I suggest you stick around to figure out how to stretch your bandwidth to tackle this and why it will pay off for you!

Take a listen!
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Have you ever wondered how some people have “cracked the code” on working smarter and not harder?  How some people have it figured all out fitting in their workouts, go to brunch with family or happy hour friends, while the rest of the professionals are grinding day by day, barely getting enough sleep, and regretting their years of hard work to make it there.

Stick around as this Surgical PA shares how she cracked the 80+ hr work week to create a rich balanced life and how you can too - You’ll want these tips I guarantee it!!!

Take a listen!
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Highlights:
5:11   Unhealthy Reality
6:07   It's OK to say No
9:20   How do you want to show up?
10:22  Say YES to Stamina
12:29  Small Steps
13:00  3 Smart Steps
19:47  Take time to reflect
26:00  Plan daily REBOOTS
28:40  Don't rely on will power!

We all want to save money just as badly as we want to make it.  A "GOOD DEAL" usually feels like we have to wait for the coupons or the Sunday paper or a group-on to really get in on a deal.  What if you had a way to save money and make money risk free ...  would you be interested?

Stick around as this author, mompreneur and savings ambassador who is obsessed with helping women live their best lives drops some nuggets that actually might possibly be life changing!!

Join me as I chat with this amazing lady and unpack this topic!

Take a listen!
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We ALL wish we had a 93% on the confidence scale and a negative 500# on the other scale releasing physical and emotional weight - right?!?  What if you had a way to “let go and trust the Universe”...  to just surrender?  What if you could leave the baggage behind and just BE PRESENT? What if you could identify and love your flaws - all of them and use them to your benefit? Would that be a game changer for you?????

Join me as I chat with this amazing lady and unpack this topic!

Highlights:

5:20    Sniff out the fear
6:00    Release and let go
7:00    Goal behind the goal
9:20    Tub of Sludge
12:00   Resentment and Expectations
17:50   Be in your purpose
18:30    What is your soul asking you to do?
19:30    NO wrinkled baggage!
29:14    Permission to step into your soul project

Having a successful business, Co-Creating the life you want and not doing it alone are all things every business owner wants EVEN IF you’re a “lone wolf” and an “I got it” kind of girl. What if you could feel like you could trust that you had all the answers and that you had them all right now? Or love yourself completely AND connect with the right clients that are waiting for you? Would that serve you right now in where you’re at in your business?

Take a listen!
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MONEY!!!  We ALL want to Make MORE…  Keep MORE…  and SAVE More.  So why is it such an issue for women and why is it different from men?  Money is necessary to sustain us, we want it and we need it to run our businesses. And as women that’s sometimes more difficult than we want to admit…  but why is that?  What holds us back from allowing ourselves to make, accept(or charge what we are worth),  have money …  and love it??  We will deconstruct and shift those thought patterns with our guest today!

Take a listen!
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Highlights:
6:22    Pinto Station Wagon
7:00    Neuro Science Connection
8:33    Men -vs- Women and Money
10:20  Money is a tool
11:48  Limiting Beliefs - formed before 7 yrs old
14:00  Step 1 - Be Aware
Step 2 - Be Accepting
15:30  Guide to Becoming Aware
20:20  Learn how to receive
22:17  Currency - Energy - Money
23:00  Why you should use cash
27:00  Why 90 Days is important

As CEO’s and recovering corporates, female business owners admit most days we live in a space of “crazy” and “hot mess” attempting to balance and find harmony all - while doing all the things every rockstar mom, sister, daughter, wife, friend, chief fun planner and business owner manages daily.  The importance of a solid plan as well as mindset is indispensable …  although admittedly not always accomplished.

Take a listen!
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Highlights:

1 - What is work-life balance and does it even exist?

2 - Keys:  Create Freedom
3 - Uncluttering Brain Bandwidth

The Art of Action - The Keys to optimize work-life balance with Fran Tone - Strategic Advisor, Attorney, 3 time Best selling author, top certified ski instructor and trainer, certified dive master and High performance athlete having podium finishing finishes in stand up paddle board and surfing.

Working with  complex health care, government and educational environments for over 25 years has provided the "lab" for evaluating and interpreting the ways for ALL of us to be more successful in our jobs.  Whether you employ Millennials or are a Millennial working for someone these massive tips can help you succeed in creating an amazing environment to create, contribute and to grow making it a triple win for you and your company!

Take a listen!
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Leadership is a over-arching way of being for most of us high achieving executives and recovering corporate entrepreneurs.  We know it's imperative to instill a strong leadership quality and infuse it with our business and life...  but what happens when we lose the "UMPH" and drive in our personal and business lives?  And how do we find that drive, inner peace and balance that allows us to lead at the level we need to?

Take a listen!
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Leadership is a over-arching way of being for most of us high achieving executives and recovering corporate entrepreneurs.  We know it's imperative to instill a strong leadership quality and infuse it with our business and life...  but what happens when we lose the "UMPH" and drive in our personal and business lives?  And how do we find that drive, inner peace and balance that allows us to lead at the level we need to?

Take a listen!
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In the ever-growing sea of platforms and online businesses...  the question still exists - Why do I need social media ... Seems like a waste of time.  And then how do I keep up with it when it changes so fast and what do I write....  and the ever looming issue of time to be on SM.  How is it all balanced?

Join me as I talk with the ONLINE expert and grab her tips to efficiently run your business AND keep up with the ever-changing and demanding space of Social Media!

Take a listen!
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What does a former Nun, a Clinical Psychologist and your business have in common?  Sounds like a knock-knock joke, but really there is a connection and when it’s all said and done you’ll realize that this lady has figured it out - literally and is able to back it up! Hang around for her top 5 tips on how your energy is directly linked to your bottom line!

Grab these awesome tips to bring more strategic partnerships into the currency of your business!

Take a listen!
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Most of us have had situations where we “know things” or “Feel things” and it’s cool, but we don’t really know how we know them.  Some of us have these encounters often and a few of us think it’s just plain crazy talk.  Regardless, we all have the ability to expand our energy…  but can we be holding ourselves back by not taking care of it properly?  If you are not clearing your energy to maintain your mental and physical health then you get to stick around!

Grab these awesome tips to bring more strategic partnerships into the currency of your business!

Take a listen!
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Pickle Ball is the FASTEST GROWING SPORT in america and is a direct correlation to your current relationships!  How?  Well …  there’s “practice”, and “skill” …  and “court awareness”  ...  just like in every relationship you encounter or would like to encounter!  Relationship expert and Pickle Ball player brings her “A” game today as she makes the connection and how you can “UP YOUR GAME” on any court.

Grab these awesome tools to keep out of pickles with your relationships and bring more juiciness into your partnerships.
Take a listen!
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When it comes to business we all want to grow!  We want to grow our bank accounts.  We want to grow our client base.  We want people to respect us and refer us.  We want other companies to collaborate with us.  The quickest and fastest way to grow your business is through the relationships and connections you make and there’s a lot of ways to do it and do it right.  Maintaining the currency that motivates you and your network is the key to successful growth and we have an expert in international networking and strategic partnerships with us today!

Grab these awesome tips to bring more strategic partnerships into the currency of your business!

Take a listen!
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The end of the year and fourth quarter overwhelm and stress hits every business owner and family planner.  So how do we navigate, balance and find inspiration to end the year strong and set up 2020 with ease?

Grab these awesome timeless tips to bring more joy, peace and ease into your life and business!

Take a listen!
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Each of us has a mission and calling in life and for some of us it's imperative to follow that mission so that we can make THE difference in the world that is cellular for us!  Sometimes - ok many times - we are not sure how to effectively and efficiently make that happen.  Regardless of if you’ve started on your mission or are sitting wondering how to move forward, the I-Cubed formula is a sure-in way to take those big world changing ideas and turn them into triple wins for everyone... making your impact on the world with THE difference YOU are committed to making.
Take a listen:
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The Healing Power of Forgiveness is a looming issue for most of us and holds us back from so many things as it often gets tied up with fear and anger.  Often forgiveness is linked to church and religion, but its something each of us get to navigate during this journey of life.  Some of us think that it’s hogwash.  Some of us are conditioned that it’s mandatory for existence.  Either way, today’s guest expert on forgiveness and her story will be riveting!
Take a listen:
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If you had 3 tips to get the audience on your side - would that help your talk, your podcast intro, your lunch presentation or whatever  your leadership role is…   tremendously?

So often we lack the insight or resources to find... and then project … our confidence and credibility.  To be able to capture people’s attention in 7 seconds or less to  create a truly authentic  presence is tough at best.  If we could relate to our audience and to have them “buy in” … to lean into our subject and our expertise and find value in what we are teaching, we would feel like we won an Olympic gold medal!  If you had 3 tips to get the audience on your side - would that help your talk tremendously?

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Highlights:

4:00    It’s Not the Message!
6:17    Connecting to your body
10:30  When your Body knows your body wins
11:13   Change Your Brain Juice
12:50  Don’t produce Boredom
16:40  Feedback Loop
18:24  3 Components to commanding Presence

You know speaking is the QUICKEST way to grow your business, but more often than not you have no idea how to put the "stake in the ground" to turn your story; your experience; your brilliance into gaining media coverage.  How do you use your story to convert clients and be seen as THE expert in your industry and how do you have the perfect pitch …  or do you need one to get your message across to the masses and grow your business

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For all the females building empires out there…  and I’m talking to YOU…!!  The thought leaders, the innovators, the curators, the rule breakers, the teachers and pioneers paving the way for others, … THIS episode is for you!!  Your mindset had to change - or gets to so you can create BIGGER!  Your thoughts get to change so that you show up BIGGER ... and you get to be a BIGGER IMPACT with the empire you are creating by being the trail blazer that you are meant to be!!

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Self-talk is especially important when we are going through transitions in life or business.  What if you had actual TOOLS to Successfully ward off the gremlins and Change your (self) talk ... the language you use towards yourself - because you know we ALL - like ALL of US - do it more often than we want to admit!

In TODAY’s conversation we will cover some priceless tools to equip you better in your forward transition personally and inside the growth of your business.

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Highlights:
5:00  Criticism & Anger
5:13  Continuous Loop
9:36  Worry-Go-Round
14:33  3 Sources of Resistance
19:00  Listen - Learn - Teach - THEN Lead
20:43  Yeahbut
26:30  USTA

Favorite Quote: “Don’t Compare Perfect to Possible”
FREE 5 Keys to Mastering Change:  gail@MasterfulMessaging.com

She’s not really married to Kevin Costner…  but she DOES know about relationships, forming them, keeping them and making them last AS WELL AS  making sure it’s successful the 1st time - every time!  How to navigate dating after 30,40 or even 50!  How and where to find singles and safe dating sites and the courage to step back into dating making it fun!  

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The sales process is supposed to be long and hard - right?  What if you had Three tips to start multiplying your income right now. Three tips!! …  What if you could have some Simple Solutions to long sales calls and "I can't afford it" conversations…  would that be beneficial?  I think so!  Or ..Nailing your messaging and jumping on the fast growth path ….  I think we ALL what these things!  And our guest expert today has mastered this process and is dropping her pro tips right here!

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Highlights:

7:11 "Hampster wheel of Blame"
7:50 See through the fluff
12:23 Have solid offers that solve problems and have results
14:32 Don't have sloppy messaging
19:00 When they don't say YES!
22:33 The Sales Process

We all know that tomorrow is not promised and that we need and get to live this life to its fullest.  But with all the “things” that bog us down in life, how can we possibly live and create a life… a ROYAL life…  and choose to not settle for ho-hum, average, unfulfilled, this is as good as it gets … kind of life?
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I know when I started this challenge of a SHOW - so many things loomed in front of me.  The Tech, The Production, The Equipment…  but WAY more hesitation, procrastination and push-back came from actually being on camera/ video in front of people.  I’m not alone!  So many people struggle with video, being on camera, talking to people…  but really it’s part of you and your brand.  AND “BRAND” is so much more than pretty colors and a logo!  What if you could reduce your video fears AND attract clients faster and more consistently - would that be beneficial to the your bottom line of your heart-centered business?

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It's no joke that any business profession that remotely wants additional Exposure, Credibility, Authority, Fans, Followers, a Published Book, Income, and Sponsors to Invest in YOU NEEDS a Publicist.

AND...  Nothing is more significant than having someone on your team that has your back!

Imagine how good it feels to have someone you trust to assist you in collaborating JVs, creating supplemental products, setting up partnerships and sponsorships, managing your events and product launches, and more…

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 Why are women finding themselves in overwhelm or burnout? 

Why don't we change and what in the world can we do about it? Can we really create a "LIFE & BUSINESS ON MY TERMS?"

Working with High Achieving Women who are at a turning point in their work life, Karen helps to eliminate these challenges and in the process they make quantum leaps in their personal goals, impact and income, fast and ON THEIR TERMS.

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What does an untimely death, ...the right tools, ...forgetting you’re human and having gratitude for your body have to do with your business?  Well…  You've heard of taking a holistic approach to your health, but today we will dive deep with a business owner who takes a holistic approach (body, mind, spirit) bringing you more joy in your business?  Because One-Size-Does NOT-Fit-All!!!

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As Humans we all want to be free of problems, judgement, massive expectations and life-suckers!  We’d love to know and honor our worth in life and business…  heck some of us just want to find it!!  And what if you could fall in love with fear instead of run from it?  WOAH  there’s a thought…   

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Highlights:
6:00 Truth is upsetting
7:50 Zombie Check List
14:40 Respond -vs- React
21:00 Looking for solutions OUTSIDE yourself
22:00 Fear and Danger are 2 different things!