ESI Focus

Dustin Sweeney, Senior Designer at HKS, joins Adam Fitch on the seventh episode of ESI Focus. In keeping with the current focus of facilities, Sweeney breaks down the approach to Team Vitality's V.Hive facility in France and how it manages to incorporate the local community into its ethos.

Sundance DiGiovanni, Chief Strategy Officer at Vindex, joins Adam Fitch on ESI Focus. In keeping with the current focus of facilities, Sundance discusses the reason Vindex has so much faith in Belong Gaming Arenas, choosing the right locations, creating the next generation of esports fans, and the possibility of Belong Gaming Stadiums in the future, among many more relevant topics.

Jason Lake, Founder and CEO of Complexity Gaming, joins Adam Fitch on ESI Focus. Kicking off the podcast's look into facilities, Lake explains the purpose behind the organisation's GameStop Performance Center, how the facility is pushing the envelope in terms of player development, why location matters, and whether it'll ever be a profitable investment or not.

Travis Anderson, Global VP of Apparel and Commerce at Team Liquid, joins Adam Fitch on ESI Focus. Rounding out the podcast's look at apparel, Anderson describes the benefits and challenges of working on a single brand, creating apparel that's appealing to all, developing the best gear for professional players, and Team Liquid's ongoing partnership with Marvel.

Patrick Mahoney, CEO of We Are Nations, joins Adam Fitch on ESI Focus. As part of the podcast's current focus on apparel, Mahoney speaks on working with organisations, the company's developmental program with Complexity Gaming, the parallels between apparel in esports and music, and the future of esports apparel and merchandise.

Rachel Feinberg, CEO and co-founder of Ateyo, joins Adam Fitch on ESI Focus. As part of the podcast's current focus on apparel, Feinberg delves into building a brand in esports, gearing products towards a relatively-undeveloped niche, and collaboration.

Matt Shaw, the Esports Lead at sportswear giant PUMA, joins Adam Fitch on ESI Focus. As part of the podcast's current focus on apparel, Shaw explains the company's approach to esports, how it chooses its partners, and the future of performance gear.

An introduction to ESI Focus, delving deep into key sectors that concern esports, from marketing to investment and more, consulting with subject-matter experts to paint a fuller picture and instigate debate.