Skip to main content
Spotify for Podcasters
Established

Established

By Alina Bonn

Learn how to start and grow an online service business using digital and content marketing strategies. Hosted by Alina Bonn, President of Agency 94. Listen to Alina's advice, experts conversations and testimonials. Build your online business today!
Available on
Apple Podcasts Logo
Google Podcasts Logo
Overcast Logo
Pocket Casts Logo
RadioPublic Logo
Spotify Logo
Currently playing episode

The Biggest Mistake I've Made In My Business Yet

EstablishedJul 25, 2022

00:00
14:07
The Biggest Mistake I've Made In My Business Yet

The Biggest Mistake I've Made In My Business Yet

Have you ever started a project and failed to complete it because life just gets in the way? Today, I'm talking about The Biggest Mistake I've Made In My Business Yet. In this episode of the Established podcast, you'll learn 4 bad things that happened when I stopped podcasting. At the end of the episode, you'll find out my biggest lesson learned and how to make podcasting easier for you. I've made the mistake so you don't have to! Thanks for listening.

===

🎙️ Want to create a podcast for your company? Visit https://www.agency94.com/ to book a consultation to discuss your podcast strategy. Or, watch our webinar, "A Quick Guide: How Podcasting Helps Organizations Create Content, Nurture Prospects and Build Authority." Don't risk being forgotten. Create a podcast today!

Jul 25, 202214:07
How to Rebrand Your Business | Sarah Harkleroad Interview

How to Rebrand Your Business | Sarah Harkleroad Interview

Have you started a company, but feel the need to rebrand it? Or, are you struggling to keep your new brands consistent with each other?  Today, we’re talking about How to Rebrand Your Business. I'm joined by a special guest, Sarah Harkleroad, co-founder of Daor Design (https://daordesign.com/). They’ve built 500+ brands for small businesses over the last 10 years.  

In this episode, you'll learn: 

05:04 How to Know Your Company Needs a Rebrand 

07:44 2 Factors of a Successful Rebrand  

19:01 The Perfect Time to Rebrand Your Company  

🌟 At the end, you’ll learn the #1 mistake most owners make. Don't neglect this costly error!  

===  

To connect with Sarah, checkout https://daordesign.com/ to learn more about their rebranding services.   

For a limited time, you can get a free branding audit. Just mention this podcast and click here: https://bit.ly/3FkcCtZ.  

💡 To discuss your content marketing strategy with me, please visit https://www.effortlessengine.com/ to book a consultation.    

💌  The world is waiting to join your journey!

Nov 16, 202123:49
Making Money On Social Media Without Ads | Mike Lemieux Interview

Making Money On Social Media Without Ads | Mike Lemieux Interview

So you wanna use social media to grow a following and make money? But you’ve found out that it’s harder than it seems. Well, what if you could do it without even building a big audience and buying tons of ads?  

Today, we’re going to learn How to Make Money On Social Media Without Using Ads. I'm joined by Mike LeMieux, a social media coach, Instagram husband to Ashley LeMieux (422k followers), and former Senior Director of Campaigns at Disney.  

Tune into this episode to learn about, 1) Creating Viral Content, 2) The Formula for Social Media Success, and 3) How to Drive Organic Traffic.  

🌟 At the end, you’ll learn the top social media mistakes entrepreneurs make and how to avoid them!  

===  

To connect with Mike, checkout https://www.mikesocial.com/ to learn more about his social media coaching and courses.  

💡 To discuss your content marketing strategy with me, please visit https://www.effortlessengine.com/ to book a consultation.    

💌  The world is waiting to join your journey!

Sep 08, 202120:27
Beginner's Guide: How to Write Your First Book | Jocelyn Lindsay Interview

Beginner's Guide: How to Write Your First Book | Jocelyn Lindsay Interview

Have you always wanted to write a book? Would you like to share your story, while also growing your business at the same time? Then it’s time for you to throw your excuses aside and get your book written!

Today, we’re talking about How to Write Your First Book with Jocelyn Lindsay, owner of
Book Coach LLC. Jocelyn helps entrepreneurs write their books, so they can get them out to their book agents and editors. In this episode, you'll learn:

  • The Writing Process She Teaches Her Clients (03:27)
  • How to Avoid the Writing Rabbit Hole (08:23)
  • Using Your Personal Story to Sell Business Services (19:39)

🌟 At the end, you'll be equipped to start strategizing your first book! Ready to dive in?

Remember, people are waiting to hear your story to help them through their problem. Don't leave them hanging! Thanks for listening and please share with a friend who may enjoy. 😊

Sep 01, 202128:09
Picking the Perfect Colors

Picking the Perfect Colors

Are you struggling to pick the perfect colors for your next venture? Whether it's a product, service or business - there are some basic principles to follow. Today, we're talking about Picking the Perfect Colors. In this episode, you'll learn: 1) Using the Branding Personality Slider, 2) The Psychology of Color and 3) Four Types of Color Schemes.  🌟 At the end, you'll know the right colors to use to attract your ideal clients.  ===  💡 To discuss your content marketing strategy with me, please visit https://www.effortlessengine.com/ to apply for a 20-min consultation.  💌  The world is waiting to join your journey!

Jul 20, 202106:47
5 Ways to Leverage Your Own Show

5 Ways to Leverage Your Own Show

Have launched your own show? Do you believe in creating original content to position yourself as an expert? Do you enjoy creating binge-able content to communicate with your prospects and clients?  Today, we're talking about 5 Ways You Can Leverage Your Own Show. In this episode, you'll learn:  1) How to Get Featured in the News, 2) The Best Way to Get In Front of More Audiences, and 3) What to Do With Your Published Episodes  🌟 Creating content is one piece of the puzzle. Now, it's time to engage with ideal clients one-on-one. Are you ready to start these conversations?  ===  💡 To discuss your content marketing strategy with me, please visit https://www.effortlessengine.com/ to apply for a 20-min consultation.  💌  The world is waiting to join your journey!

Jun 29, 202106:19
Quick Guide: How to Interview Guests On Your Show

Quick Guide: How to Interview Guests On Your Show

Do you have a podcast or YouTube show and you're wondering how to best interview guests?  Today, I'm sharing my process of how I interview guests on my own show. In this episode, you'll learn: 1) Why You Need to Interview Guests, 2) Who You Need to Interview, and 3) How to Interview Guests In An Organized Way.  🌟 Are you ready to invite someone onto your show? Checkout this episode before you do!  

===  

💡 To discuss your content marketing strategy with me, please visit https://www.effortlessengine.com/ to apply for a 20-min consultation.  

💌  The world is waiting to join your journey!

Jun 22, 202104:50
How to Get 40k YouTube Subscribers | Kelly Anne Smith Interview

How to Get 40k YouTube Subscribers | Kelly Anne Smith Interview

Have you started a YouTube channel and would like to grow your following and get more subscribers?  If so, you're in the right place because today we're talking about How to Get 40k YouTube Subscribers.  And stick around until the end where you’ll learn the #1 trick to creating YouTube content that people actually care about.  In today's episode, I'm joined by a special guest, Kelly Anne Smith, founder of Freedom In a Budget, which has over 42k subscribers and 3.5 million views. She's featured in Forbes, CNBC, and CBS to name a few.  

In this episode, you will learn: 1) How to Get Your First 1k YouTube Subscribers, 2) Unexpected Results YouTube Has Generated for Her Business, and 3) #1 Thing Kelly Wishes She Knew Before She Started. 🌟 Take advantage of the internet's second largest search engine! Start creating binge-able content for your audience today.  

===  

💸 To connect with Kelly Anne Smith, visit https://freedominabudget.com/. You can grab her freebies:  

✔️ 147 Online Business Ideas: https://bit.ly/3vz1Lao 

✔️ YouTube Tools of the Trade: https://bit.ly/3vtfWNV 

Or, you can watch her YouTube channels:  

📽️ Tutorial for Entrepreneurs: https://bit.ly/3vunrnZ  

📽️ Freedom in a Budget:  https://bit.ly/2SCOHTF  

Plus, take her course,   💸 Dreamer To Profitable: http://dreamertoprofitable.com/.  

Thank you for watching! Please share with a friend.  

===  

💡 To discuss your content marketing strategy with me, please visit https://www.effortlessengine.com/ to apply for a 20-min consultation.  

💌  The world is waiting to join your journey!

Jun 15, 202125:16
How to Fix Your Audio | Josh Crotts Interview

How to Fix Your Audio | Josh Crotts Interview

Does your audio sound bad, like you're talking in a can? Do you have an expensive microphone, but your audio still doesn't sound good? Would you like to improve the quality to retain new listeners?  Today, we're talking about How to Fix Your Podcast Audio. I interviewed Josh Crotts, an audio engineer. We talked about how podcast hosts can optimize their recording setup using a small or advanced budget.  🌟 In this episode, you'll discover: 1) The Perfect Formula for Great Sounding Audio, 2) Use the Proper Settings for a Blue Yeti Microphone, and 3) How to Make Your Voice Sound Deeper 🎙️ To connect with Josh Crotts, you can email him at joshcrotts@gmail.com.  💡 To discuss your content marketing strategy with me, please visit https://www.effortlessengine.com/ to apply for a 20-min consultation.  💌  The world is waiting to join your journey!

Jun 08, 202119:26
7-Point Checklist for an Ideal Podcast

7-Point Checklist for an Ideal Podcast

Are you considering launching a podcast to help grow your business? Today, I'm sharing 7-Point Checklist for an Ideal Podcast. This concept comes from Matt Johnson's book, "Microfamous." In this episode, you'll learn:  1) The #1 Idea Your Podcast Needs to Communicate, 2) What Your Podcast Should Produce, and 3) The Ultimate Goal of an Ideal Podcast. 🌟If you don't consider these 7-points before you launch your podcast, then you're setting yourself up for failure. Avoid this mistake and listen to this quick episode!  ===  💡 To discuss your content marketing strategy with me, please visit https://www.effortlessengine.com/ to apply for a 20-min consultation.  💌  The world is waiting to join your journey!

Jun 02, 202103:51
Become an Expert with Podcast Pitching | Christina Lenkowski Interview

Become an Expert with Podcast Pitching | Christina Lenkowski Interview

Have you started a podcast, but need to find more listeners? Are you ready to start getting publicity to grow your business?  Today, we're talking about Becoming an Expert with Podcast Pitching. I'm joined by a special guest, Christina Lenkowski: owner of a podcast pitching agency with 12 years of PR experience.  In this episode, you'll learn:  1) The 3 Pillars of Marketing + Why You Need Earned Media, 2) The Winning Mindset of Desired Podcast Guests, and 3) How Many Interviews You Should Be Booking Each Month.  🌟 You've built your platform. Now, it's time to get in front of your ideal clients. Are you ready to take action and get booked?  ===  🎙️ To connect with Christina Lenkowski, visit https://www.publicityxchristina.com/ to learn more her podcast PR services. Or, if you're ready to signup now, click here:  🌟 Podcast Pitching 101 Training: https://bit.ly/3wyBVEd 🌟 Podcast Pitch Broker: https://bit.ly/3fhjFcG 🌟 VIP Day Services: https://bit.ly/3vloUxH  ===  💡 To discuss your content marketing strategy with me, please visit https://www.effortlessengine.com/ to apply for a 20-min consultation.  💌  The world is waiting to join your journey!

May 25, 202121:42
The Ultimate Content Marketing Plan

The Ultimate Content Marketing Plan

Are you just starting to use content marketing to promote your brand, but you need some help understanding the terms and strategy?  Today, I'm sharing The Ultimate Content Marketing Plan. This is the same strategy I use for my Effortless Engine clients.  In this episode, you'll learn: 1) Gary V's Content Strategy, 2) Why You Need to Build Your LinkedIn Profile, and 3) How to Create Sharable Content.  🌟 You can always improve your content as you go along. Don't let the fear of perfection keep you from producing.  ===  💡 To discuss your content marketing strategy with me, please visit https://www.effortlessengine.com/ to apply for a 20-min consultation.  💌  The world is waiting to join your journey!

May 19, 202107:36
3 Myths Holding Your Brand Back (Don't Fall For These Ones!)

3 Myths Holding Your Brand Back (Don't Fall For These Ones!)

Are you just starting your online brand as a thought leader, but you're feeling stuck?  Your'e not alone! Most of my clients have these same initial concerns. Today, we're talking about the 3 Myths Holding Back Your Brand. In this episode, you'll learn: 1) How Big of an Audience You Need to Grow Influence, 2) How Much Experience You Need to Launch an Expert Brand, and 3) What to Do When Your Market Is Saturated  🌟 Debunk these 3 common myths, and you'll be better positioned to resume your branding strategy.  ===  💡 To discuss your content marketing strategy with me, please visit https://www.effortlessengine.com/ to apply for a 20-min consultation.  💌  The world is waiting to join your journey!

May 11, 202106:21
The 22 Immutable Laws of Marketing
May 04, 202105:28
Why Your Podcast Isn’t Growing | Matt Johnson Interview
Apr 28, 202129:44
10 Parameters of a Successful Marketing Campaign
Apr 21, 202107:20
Your One-Page Marketing Plan

Your One-Page Marketing Plan

Are you struggling with your marketing plan? Would you like a simple and concrete solution to just get you your results? Today, I'm summarizing the main takeaways from Allan Dib's book, The One Page Marketing Plan. And stay tuned until the end where I’ll share with you 2 Tips to Increase Your Customer Lifetime Value. 

In this episode, you'll learn how to get prospects to:

  • Know You Before the Sale (00:35)
  • Like You During the Sale (01:53)
  • Trust You After the Sale (05:10)

🌟 There's three key ingredients to every stage. Are you missing one? 

===

Stop overcomplicating your strategy. Keep it simple and consistent. If you'd like to discuss your content marketing strategy with me, please visit https://www.effortlessengine.com/​​​​​​​ to apply for a free 20-min consultation with me. 💌  The world is waiting to join your journey!

Apr 13, 202110:09
Case Study: How Content Marketing Helps Service Businesses | Lisa M. Umina Interview

Case Study: How Content Marketing Helps Service Businesses | Lisa M. Umina Interview

Are you overwhelmed with content marketing and afraid that it won't actually help you sell your services? 😣  

Today, I'm sharing a true story of How Content Marketing Helps to Grow a Service-based Business.  In this episode, I interview Lisa M. Umina: a publisher, owner of Halo Publishing International (https://halopublishing.com/), and host of The Award Winning Authors Show.  

🌟We talk about Lisa's experience using Effortless Engine and how it's helped her:

1) Gain International Visibility, 

2) Develop a Public Speaking Platform, and 

3) Get Referrals Coming In. 

Don't miss the moment Lisa realized content marketing is valuable to her business. You won't believe how easy it is for her now.... 

===  

If you want to build credibility, you need to publish a book and host a show. Isn't it time your online reputation begins to match your real-life experience? Please like and subscribe! Thanks for listening. 😊  

===  

📚 To connect with Lisa and discuss your book idea, please visit https://halopublishing.com/. You can submit your manuscript for review, or download their free publishing guide.  

💡 Or, you can visit https://www.effortlessengine.com/​​​​​​ to apply for a free 20-min consultation with me to discuss your content marketing strategy.  

💌  The world is waiting to join your journey!

Apr 07, 202120:10
The Golden Rule of Communications | Instantly Become a Better Speaker

The Golden Rule of Communications | Instantly Become a Better Speaker

Tired of everyone not paying attention to you? Watch this episode to learn The Golden Rule of Communications. It'll help you instantly become a better speaker in your industry.  💡 To discuss your content marketing strategy with me, please visit https://www.effortlessengine.com/ to apply for a 20-min consultation.  💌  The world is waiting to join your journey!

Mar 30, 202102:03
Quick Guide: How to Script An Episode
Mar 23, 202106:19
7 Automated Emails Every Business Needs in a Welcome Series | Dani Paige Interview

7 Automated Emails Every Business Needs in a Welcome Series | Dani Paige Interview

So you've got your products and services to sell online, but you need to nurture your leads. Do you have your automated emails written for a welcome series? 🤓You need this automated series setup so you can take a cold prospect, nurture them with value and lead them to a sale to become your customer. In today's episode, I interviewed Dani Paige (https://danipaige.com/), an expert copywriter. She shares with us the 7 Automated Emails Every Business Needs in a Welcome Series. ✍️And stay tuned until the end and you'll learn the #1 mistake most entrepreneurs make with their email marketing. 🌟 In this episode, you'll discover: 1) What to Keep In Mind When Planning Your Email Welcome Series 2) How to Use "The FASSTER Framework" to Write the Perfect Pitch, and 3) When to Offer a Sale + What Kind Works Best. You've got some organic sales from your products and services. Now, it's time to invest in your automated email marketing. Don't you want this pipeline working for you while you're sleeping? 💡To discuss your content marketing strategy with me, please visit https://www.effortlessengine.com/​​​​​​ to apply for a free 20-min consultation.  💌  The world is waiting to join your journey!


Mar 17, 202123:37
How to Sell An Online Course
Mar 09, 202107:17
How to Build An Online Course
Mar 02, 202111:03
The Secret to Sales: F.A.B. Formula
Feb 23, 202104:22
6 Questions to Capture Testimonials

6 Questions to Capture Testimonials

Do you want to sell more services online? You need to build up your social proof!  Stay tuned until the end, and I'll share with you the #1 way to make them even MORE effective.  🌟 In this episode, you'll learn the 6 questions you need to ask to capture the PERFECT testimonials. ===  💡 To discuss your content marketing strategy with me, please visit https://www.effortlessengine.com/​ to book a free 20-min consultation.  💌  The world is waiting to join your journey!

Feb 16, 202103:28
11 Tips to Speak Better on Camera
Feb 09, 202111:42
Top 5 Content Marketing Mistakes

Top 5 Content Marketing Mistakes

Have you ever used content marketing to GROW your business, but you gave up because it wasn't working for you? If so, you're in the right place!

🌟In this episode, I'm talking about Top 5 Content Marketing Mistakes:

  1. 1. Unclear Goal (1:17)
    2. Content Isn't Focused On the Viewer (1:55)
    3. Giving Up Way Too Soon (2:52)
    4. Perfectionism Keeps You From Producing (4:12)
    5. Lack of Discipline (6:17)

And stick around until the end to discover the #Tip to Create Consistent Content in Your Business. (Hint: it's the opposite of a time suck!)

===  

💡 To discuss your content marketing strategy with me, please visit www.EffortlessEngine.com to book a free 20-min consultation.  

💌  The world is waiting to join your journey!

Feb 02, 202108:16
The Life Cycle of Content Marketing

The Life Cycle of Content Marketing

If you’re planning your content marketing strategy for the new year, you're in the right place because today we are going to talk about everything you’ll need to consider when planning your content marketing strategy.  🌟In this episode, I'm talking about the old way of marketing and "the only marketing that's left." You'll also learn about the 7 Stages of the Content Marketing Life Cycle:  - Research and Insight (2:32) - Goal Setting (3:00) - Content Strategy (3:28) - Content Creation (4:08) - Content Curation (6:00) - Distribution (6:36) - Engagement (8:47)  And stick around until the end to discover the #1 Mistake Most People Make. (Hint: it's something you can fix today!)  📽️ Watch the video above (12 mins).  Don't neglect an important stage in your content marketing strategy! Your message is too important to not give it your all.  ===  💡 To discuss your content marketing strategy with me, please visit www.EffortlessEngine.com to book a free 20-min consultation.  💌  The world is waiting to join your journey!



Jan 27, 202112:29
Secrets of the Marketing Elite

Secrets of the Marketing Elite

Do you ever feel exhausted from all the marketing tips out there? How come some guys are blowing up and you’re not? How did they do it?  In this episode, I'm talking about my top takeaways from Russell Brunson's book, "Expert Secrets." You'll learn:  

🌟 Two steps to build an audience. 

🌟 How often you should be publishing to become relevant. 

🌟 The #1 idea that determines if your content will succeed.  

And lots more! Take a listen to learn what the marketing elite know.  

===  

💡 To discuss your content marketing strategy with me, please visit www.EffortlessEngine.com to book a free 20-min consultation.  

💌  The world is waiting to join your journey!

Jan 19, 202107:28
Instagram Strategies for Business

Instagram Strategies for Business

Do you want to know how everyone is using Instagram to grow their business?

On this episode, I interviewed Sarah Hansen. Sarah is the CEO of
Hansen Collective, a full-service social media agency specializing in growing Instagram accounts.

🌟 We talked about:

  • The #1 Posting Mistake
  • How Often to Promote a Sale
  • Best Practices for Daily Stories
  • Why Your Instagram Strategy Isn't Delivering Results
  • 3 Types of Hashtags to Use to Grow Your Account
  • How to Set Up Your Profile Like a Marketing Funnel

And lots more! 📲Take advantage of organic growth on Instagram. Remember: it's better to have a small and engaged audience than a big audience where no one cares.

Please forward this to a friend who may enjoy. Thank you for listening! 😊

---

💡 To connect with Sarah and learn about her social media services, please visit www.HansenCollective.com or follow her on IG, @HansenCollective.

💡 To discuss your content marketing strategy with me, please visit www.EffortlessEngine.com to book a free 15-min consultation.


💌  The world is waiting to join your journey!

Jan 13, 202124:27
How to Price Your Sales Offerings

How to Price Your Sales Offerings

If you're struggling to increase revenue, be sure that you have set offerings for sale to your clients. They should easily be able to tell which services you offer, what outcome they can expect and how much it will cost.  🌟 You should have these core offerings: - Freebie - Low-ticket offer - Mid-ticket offer - High-ticket offer - 1-on-1 Consulting  Take a listen to this episode to learn more about what should offer at each level.   💌 You can book a free 20-min consultation to discuss your sales offerings here: https://www.effortlessengine.com/  Stop leaving money on the table! Give your clients the services they need.

Jan 05, 202112:51
How to Make an Idea Stick

How to Make an Idea Stick

If you're struggling to make your audience understand what you're saying (and remember it!), then this episode is for you.   Today, I'm talking about How to Make an Idea Stick. You'll learn how to use this acronym in your communications:  

🌟 "SUCCESS" 🌟  

  • Simple 
  • Unexpected 
  • Concrete 
  • Credible
  • Emotional 
  • Stories  

💌 You can grab my blog template here: https://bit.ly/2URv9cH 

👉 Or, book a free 20-min consultation to discuss your content marketing needs here: https://www.effortlessengine.com/ 

Improve your communications and increase your sales!

Dec 29, 202010:36
5 Pieces of a Sales Funnel

5 Pieces of a Sales Funnel

If you're selling services online, then you need a sales funnel for your business. In this episode, you'll learn about the...  💸 5 Pieces of a Sales Funnel 💸 1. One Liner 2. Website 3. Lead Generator 4. Nurture Campaign 5. Sales Campaign  Stick around until the end and I'll share the most common mistake people make with their sales funnels.  For more info, please visit www.EffortlessEngine.com.🌟

Dec 21, 202011:49
9 Mental Triggers of Marketing and Influence

9 Mental Triggers of Marketing and Influence

Do you want to build more online authority? Do you want to improve your communications with your clients? Checkout this video to learn the 9 Mental Triggers of Marketing and Influence. Stick around until the end and I'll tell you the #1 action you can make today to start building more authority.

Dec 15, 202012:33