How To Grow Your Fitness Business

Our weekly podcast is made possible by Virtuagym and GoCardless. Virtuagym and GoCardless. 

We spoke to David Minton, who is the founder and director of The Leisure Database Company, and a true legend within the industry. David's view is that fitness was a data poor industry and we'll discuss how that led to us being totally underprepared for the crisis that hit last year. Wel also chat about how important it will be for the nation to start thinking about exercise as a form of self care for life - notably because over 75% of people who died from COVID were over 70...but only 1% of those people have a health club membership. Time for change! David talks to us about how he sees the road back to normal, as well as the role of politics within fitness, and if the industry really is ageist.

David is well known for his unique industry knowledge and is in demand for his expert

media commentary and public speaking. Helping businesses and individuals with the invaluable intelligence needed to make key decisions, David leads them through analysis into action, achievement and competitive advantage.  He also works with leading journalists and publications to spark debate within and create support for the leisure, fitness, consultancy and financial industries and is the recognised go-to for market trends, data and insight.

Jamie Owens from Hussle, the world's first fitness marketplace, talks us through exactly how (and why) to work out your Customer Acquisition Cost (over 50% of gyms they surveyed didn't know theirs!) We also discuss how to choose the right marketing channels for your business and how fitness membership models are changing.

The Hussle platform targets customers who don’t currently engage with traditional gym memberships – those requiring multi-venue workouts no single operator can provide, occasional users and ‘try-before-they-buy’ customers. With gym partner locations in 96% of UK postcodes, Hussle has turned more than 30,000 of these into direct club members, brought 66,000 disengaged ex-members back and 14,000 brand new customers to gyms in the last 18 months.

This week our FitNation host, Alex Von Hagen, interviews the awesome Lindsey Rainwater. Lindsey is an experienced business advisor, executive coach and the founder of the Women in Fitness Association. This interview delves into how you can become the leader your fitness business deserves. There are tips on how to build your personal brand, optimising your behaviour towards responsibility and how to create a culture of success and transformational change in your facility.

WIFA is the global association supporting women in their career trajectory helping them rise to their fullest potential in business and life.

Lindsey is a widely published author, has been featured in many podcasts, books, and facilitated keynote talks and workshops. In 2017, IHRSA (International Health, Racquet and Sportsclub Association) recognized her as a “Rising Star”.

James Lorey and Aaron McCulloch from Your Personal Training UK shared their insights on changing attitudes towards personal trainers and how not to get left behind in this tide of change. From personal trainer to virtual trainer, this webinar took us back to basics and then back up to speed about how to succeed in today’s dynamic fitness market.

Jennifer Halsall-de Wit is no stranger to complex marketing strategies, and in this webinar, she intends to get straight to the core principles of fitness marketing. As the Chief Operating Officer at The Women in Fitness Association, former International Retention Manager for Basic-Fit, and Director of Personal Training at GoodLife Fitness, she’s got the right expertise to guide fitness marketers on their journey towards sustainable marketing strategies.

In this information-rich world, there is a special art when it comes to unpacking the intricacies of data. Our speaker this week, Ted Vickey, points out disruptive health technology as the future for fitness and explains how you can successfully master it.  Ted is the CEO and President of FitWell as well as a professor at Point Loma University who is an expert in the health technology market. His unique branch of study coupled with his rambunctious personality makes understanding the use of technology that much easier!  Our weekly podcast is made possible by Virtuagym. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. 

This webinar is made possible by our sponsors, Virtuagym and GoCardless.

In this unique panel discussion, we explore how big tech changed the fitness game forever. 

Meet the top minds behind CLMBR, Matrix, Life Fitness, and Virtuagym, and get their take on competing against tech giants. We answer pressing questions about surviving in this new tech-saturated fitness landscape and get predictions for the future.  

Speakers:

We will cover the following topics and many more, including audience questions:

What is the future of the total consumer experience, both at-home and in-facility?
How is big tech changing consumer needs and demands?
What are the most effective marketing strategies in this new landscape?
Will small and medium fitness businesses still be relevant?

This webinar is made possible by our sponsors, Virtuagym and GoCardless. 

Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN

ClassPass burst onto the fitness scene in 2013, and at the helm of their international growth is their Director of Partner Expansion, Shari Castelli. Shari graced the screens of millions of viewers when she appeared on Good Morning America – and now, she's here to tell you how you can get the most use out of your user data.  Delve into the world of data and how you can use it to predict trends in the fitness industry – and learn how you can use these predictions to create meaningful outcomes for members.  Our weekly podcast is made possible by FitNation, which brings you the latest in industry knowledge and news sourced from fitness entrepreneurs and employees across the globe. 

This webinar is made possible by our sponsors, Virtuagym and GoCardless.

Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN

In this week's episode, we unpack the basic principles of designing an experiential gym space for virtual and live classes with Sarah Mannerings, creative genius behind ultra high-end London gym, Rowbots. With years of experience as a Brand and Interior Design Specialist for the fitness & wellness industry, Sarah is no stranger to out-of-the-box gym design that's sure to maximize engagement and accelerate growth – for both online and offline classes.  Our weekly podcast is made possible by FitNation, which brings you the latest in industry knowledge and news sourced from fitness entrepreneurs and employees across the globe. Check us out at https://fitnation.co/. You can learn more about Sarah here: https://www.sarahmanneringsstudio.com/

This webinar is made possible by our sponsors, Virtuagym and GoCardless.

Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN

Steve Cotter is the world's most experienced kettlebell instructor and was named amongst Men's Health 100 Fittest of All Time. Kettlebell training is often overlooked in favour of the barbell, but according to Steve, there's more to this gym equipment than meets the eye. From utilizing a loose grip, momentum, balance, and range of motion, discover why educated kettlebell training is in a league of its own.

This webinar is made possible by our sponsors, Virtuagym and GoCardless.

Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN

Driven by the motto 'better at the gym, better at life', DTS Fitness Education founder Kevin Darby and Director of Education Ben Mcdonald explain why high-quality education is the key to being the best personal trainer you can be. Listen in and learn why effective training is where your skill meets your client's will.

This webinar is made possible by our sponsors, Virtuagym and GoCardless.

Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN

Bryan O'Rourke – IHRSA board member and all-around fitness industry expert – unpacked the implications of the coronavirus vaccine with us. During the session, he remarked that the coronavirus vaccine is deeply rooted in the public's opinion of the government – which isn't promising at the moment. Yet, he shares why he believes that time will turn the torrent of skepticism into optimism regarding this new vaccine.

This webinar is made possible by our sponsors, Virtuagym and GoCardless.

Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN

Mark Jenkins discusses his star-studded clientele and shares his story of personal transformation, from a kid struggling with body image, to Gulf War soldier, and celebrity personal trainer to the likes of Beyoncé, P. Diddy, and Mary J. Blige, Jenkins. Get top-notch insight into training during lockdowns and be inspired by Jenkins' personal training success story.

This webinar is made possible by our sponsors, Virtuagym and GoCardless.

Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN

Separate fact from fiction when it comes to intermittent fasting, with Dr. Ludidi: certified nutritionist, author, and food coach. Trace the origins of this diet and learn why it's important for fitness entrepreneurs to think about nutrition.

This webinar is made possible by our sponsors, Virtuagym and GoCardless.

Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN

Sheldon McBee has a Masters in Human Nutrition, is an ACE certified PT, and has over 19 years of experience in health and fitness. Discover the two books Sheldon recommends to totally upgrade your business mindset and what his proudest career moment is!

This webinar is made possible by our sponsors, Virtuagym and GoCardless.

Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN

Listen in as Bill McBride (President of Active Wellness) talks to us about how you're only as good as the people you surround yourself with, and how he finally achieved a seat on IHRSA's board of directors.

This webinar is made possible by our sponsors, Virtuagym and GoCardless.

Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN

Kate Golden, Director of Health & Wellness Operations chats to the guys about her journey to the top of the fitness ladder, surviving and not thriving in 2020 and why your marketing should not be about making money but ensuring the health and wellbeing of your members.

This webinar is made possible by our sponsors, Virtuagym and GoCardless.

Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN

Matt Remick, President of Rochester Athletic Club joins the guys to share his knowledge. Matt took over the business from his own father, and has seen the place through from the introduction of the internet to a complete image overhaul. Find out what keeps him going, and some key takeaways for your own business.

This webinar is made possible by our sponsors, Virtuagym and GoCardless.

Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN

Junior Leoso, owner of Pacific Beach Training in San Diego joins us for the first episode of How to Grow Your Fitness Business.
Junior's career spans over 20 years, and he will talk to the guys about how he went from a keen student athlete to owning 3 successful fitness businesses.

This webinar is made possible by our sponsors, Virtuagym and GoCardless.

Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN

Discover what kind of content helps to maintain engagement with your clients.

This webinar is made possible by our sponsors, Virtuagym and GoCardless.

Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN

The guys discuss how physical and mental wellbeing can directly impact business results.

This webinar is made possible by our sponsors, Virtuagym and GoCardless.

Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN

We discuss short and long term digital solutions for businesses and Hans shares his experience of the gym after lockdown.

This webinar is made possible by our sponsors, Virtuagym and GoCardless.

Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN

How do you turn crisis into a business opportunity? Find out if you should be charging your clients - and how much.

This webinar is made possible by our sponsors, Virtuagym and GoCardless.

Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN

Discover the different options available for online workouts and common pitfalls to avoid when using Zoom.

This webinar is made possible by our sponsors, Virtuagym and GoCardless.

Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN

Hear what steps other fitness entrepreneurs have taken to deal with client churn, membership freezes and cancellations.

This webinar is made possible by our sponsors, Virtuagym and GoCardless.

Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN

Find out best practices for operating online and how your fitness business can provide value beyond workouts.

This webinar is made possible by our sponsors, Virtuagym and GoCardless.

Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN

We talk about how you can get a stronger sense of what to focus your fitness business on, positive actions you can take to both create optimism and strategies to navigate this time.

This webinar is made possible by our sponsors, Virtuagym and GoCardless.

Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN

We discuss the different business stages of COVID-19 from Confusion to Ramping Up and much more. 

This webinar is made possible by our sponsors, Virtuagym and GoCardless.

Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN

The guys give some great advice on how to stay solutions orientated during this time and how you too can create a digital offering for your clients.

This webinar is made possible by our sponsors, Virtuagym and GoCardless.

Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN