
Founders Korner by Koridor
By Founders Korner
Welcome to the Founders Korner!
If you're interested in startups, then you'll want to tune in. We’ll cover all aspects of what it takes to get a startup off the ground, from generating and developing an idea to pitching to investors and all of the nitty gritty details, fails, and successes in between. You'll hear (and hopefully learn) about common mistakes that startups make and how to avoid them. And if you're already running a startup, we'll provide useful tips and advice on how to take it to the next level.
If you're interested in startups, then you'll want to tune in. We’ll cover all aspects of what it takes to get a startup off the ground, from generating and developing an idea to pitching to investors and all of the nitty gritty details, fails, and successes in between. You'll hear (and hopefully learn) about common mistakes that startups make and how to avoid them. And if you're already running a startup, we'll provide useful tips and advice on how to take it to the next level.

Where to Start With Your Business: Insights From Entrepreneurial Duo | Founders Korner
Where to Start With Your Business: Insights From Entrepreneurial Duo | Founders Korner
Founders Korner by Koridor Jan 05, 2023
00:00
32:10

The Future of AI and Startups: Insights and Predictions from an AI and Expert | Founders Korner
The Future of AI and Startups: Insights and Predictions from an AI and Expert | Founders Korner
Welcome to our latest episode, where we dive into the exciting world of AI and startups. We feature Manuj, the founder of Tetranoodle Tech, a speaker, board advisor, startup mentor, and a lover of travel. He is also a 4x patent holder in AI/ML and a 2x author, with his expertise in AI and machine learning being recognized by him speaking at the UN for AI ethics.
In this conversation, Manuj discusses the impact and importance of AI in startups and how they can integrate it for their benefit. He explains AI in a nutshell and compares algorithms to AI, highlighting the key differences between the two. He also talks about AI and human bias, providing insights into how companies like Amazon use AI and the potential dangers of this technology.Moreover, Manuj shares his prediction for the future of AI and large language models. He breaks down ChatGPT, and how it is revolutionizing the way we interact with technology.
For startups, Manuj explains how they can use AI to benefit them, offering valuable advice and insights for entrepreneurs looking to incorporate AI into their business strategies.If you're interested in AI and want to learn more about how it can be leveraged for startup success, this episode is a must-listen.
Join us as we explore the limitless possibilities of AI and its potential to shape the future of business.
Connect with him through the link below;
https://www.linkedin.com/in/manujaggarwal/
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Contents of this video:
05:20 - Explain AI in a nutshell
09:25 - Compair Algorithm to AI
12:00 - AI and the human bias
13:32 - Amazon and AI
18:30 - Prediction for the future of AI and large language models
23:45 - Break down chatGPT
26:20 - How can startups use AI to benefit them
====================
Our Host Sep is the Founder of Koridor and has a colourful and seasoned history of entrepreneurship in various industries. Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. Fortunately for us, his primary passion has always been to help drive like-minded entrepreneurs to success.
So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.
Links
Koridor's Website
Founders Academy
Email Us
Resources
SaaS Product Playbook
Social
Instagram
TikTok
LinkedIn
FREE Monthly Workshop
Mar 29, 202336:47

Unpacking Investor Priorities and Strategies for Startup Growth: Insights from a Seasoned Angel Investor | Founder Korner
Unpacking Investor Priorities and Strategies for Startup Growth: Insights from a Seasoned Angel Investor | Founder Korner
In this episode of Founders Korner, Kyle, an angel investor, VC, philanthropist, and consultant for early-stage businesses, shares his insights into what investors are looking for in 2023 and how founders can approach investors for seed-level funding. Kyle emphasizes the importance of community outreach and going into the market to make an impact as a founder. He suggests that founders should be putting in 6 plus hours a day reaching out to the community because it is ultimately the key to success. He also cautions investors against being in a rush and succumbing to the fear of missing out on the next big deal. Instead, he advises taking a step back and carefully considering each investment opportunity.
As a founder, Kyle emphasizes the importance of stepping through the noise to make an impact and difference for investors. He also notes that meeting founders from their first time teaches investors a lot about them, and they will always learn from their first venture.
With his sales and marketing background, Kyle has a wealth of experience raising money as a startup. In this episode, he shares his regular observations and suggestions for founders on how to approach investors. Overall, this episode of Founders Korner provides valuable insights into the current investment landscape and what founders can do to succeed in 2023.
Connect with Kyle through the link below;
https://www.linkedin.com/in/kyle-kanovsky-936b9b37/
====================
Contents of this video:
07:00 - What gets your attention as an investor
12:30 - What is the checklist you use as an investor
16:00 - Why you need to see the bigger picture as a founder
27:00 - Why you have a luxury as an investor to wait.
32:00 - Final advice for Start up founders
====================
Our Host Sep is the Founder of Koridor and has a colourful and seasoned history of entrepreneurship in various industries. Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. Fortunately for us, his primary passion has always been to help drive like-minded entrepreneurs to success.
So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.
Links
Koridor's Website
Founders Academy
Email Us
Resources
SaaS Product Playbook
Social
Instagram
TikTok
LinkedIn
FREE Monthly Workshop
Feb 22, 202338:15

Startup Ecosystems and Communities: Navigating the Highs and Lows | Founders Korner
Startup Ecosystems and Communities: Navigating the Highs and Lows | Founders Korner
Welcome to the Founders Korner Podcast!
Join hosts Sep and Amara as they dive deep into the startup ecosystems and communities, exploring the highs and lows of being a founder.
With Amara, the CEO of EasyVC, the show focuses on highlighting the importance of supporting forward-thinkers and change-makers in creating a brighter future. Tune in to gain valuable insight on the startup community, learn about the faults and positives, and discover ways to get involved in your local communities.
If you are an early-stage venture or investor, connect with her on LinkedIn.
https://www.linkedin.com/in/amara-wynn/
==================== Contents of this video: ====================
03:00 - What they think the startup space could improve on
15:00 - Canada vs USA Startup ecosystems
21:00 - How money flows in the ecosystem
23:15 - What is a founders first step to get into their community
32:00 - How to approach a mentor
====================
Our Host
Sep is the Founder of Koridor and has a colourful and seasoned history of entrepreneurship in various industries! Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. Fortunately for us, his primary passion has always been to help drive like-minded entrepreneurs to success.
So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.
Links
Koridor's Website
Founders Academy
Email Us
Resources
SaaS Product Playbook
Social
Instagram
TikTok
LinkedIn
Feb 15, 202340:57

The Art of Sales - How to Build a High Performing Sales Team | Founders Korner
The Art of Sales - How to Build a High Performing Sales Team | Founders Korner
Take a listen to "The Art of Sales: How to Build a High-Performing Sales Team"!
As a non-technical SaaS founder, you're likely focused on developing and maintaining your product, and building a sales team may not be your area of expertise. But, building a high-performing sales team is essential for any business, and it's important for you to understand how to approach and onboard salespeople effectively.
Our expert guest on this podcast has years of experience in building and leading sales teams, and he'll be sharing valuable insights on how to build a team that can drive your business to success. He'll be discussing everything from how to find and approach the right salespeople, to how to onboard and train them, to how to manage and motivate them once they're on board. He'll also be sharing tips on how to set goals and measure performance, and how to create a culture that fosters success.
Whether you're just getting started with building your sales team, or you're looking to take your existing team to the next level, this podcast is a must-listen for any SaaS founder. Tune in and learn how to build a high-performing sales team that will help you grow your business and achieve your goals!
Doug Mooradian is a sales professional and mentor who believes that the human element & integrity play a role in every deal. Four times in his career he has been brought in by up-and-coming companies to serve as their first sales hire. While all of those endeavours proved successful, Doug also learned a lot about what NOT to do when building out a sales team. He has proven himself to be an adept networker who enjoys building relationships, learning the true needs of potential clients and closing deals.
Doug shared that "Over the past 20 years I've learned from some tremendous mentors and worked in every capacity. My experiences in event management, sales, marketing, trade shows and content creation have provided me with some wonderfully entertaining stories and also prepared me to deal with almost any scenario that might arise.
====================
Contents of this video:
03:00 - What Founders need to know when they bring on a sales person
06:45 - Why sales teams needs to be solely focused on SALES
11:35 - Sales is about confidence first
24:30 - Sales skills are LEARNED
34:10 - The best way to hire for your startup to evolve
====================
Our Host
Sep is the Founder of Koridor and has a colourful and seasoned history of entrepreneurship in various industries! Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. Fortunately for us, his primary passion has always been to help drive like-minded entrepreneurs to success.
So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.
Links
Koridor's Website
Founders Academy
Email Us
Resources
SaaS Product Playbook
Social
Instagram
TikTok
LinkedIn
Feb 08, 202344:51

Top 4 Productivity Tips for Solo Entrepreneurs | Founders Korner
Top 4 Productivity Tips for Solo Entrepreneurs | Founders Korner
In this video, we're talking about the top productivity tips for entrepreneurs and business owners.
These tips will help you make the most of your time, energy, and resources so you can achieve your goals and grow your business.
The first tip is about time blocking. This involves prioritizing your tasks and blocking out time in your schedule to work on them. This can include setting up startup and shutdown rituals, such as planning your day the night before or reviewing your progress at the end of the day. By taking control of your schedule and focusing on the most important tasks first, you'll be able to make the most of your time and achieve your goals faster.
The second tip is about self-care. Many entrepreneurs and business owners make the mistake of sacrificing their well-being for their business, but this is a recipe for burnout. Taking care of yourself is essential for staying productive over the long-term. This includes getting enough sleep, taking regular breaks, going for walks, practicing meditation, journaling, and other activities that help you relax and recharge.
The third tip is about automation and tools. There are many tools and apps available that can help automate your tasks and make your work more efficient. Examples of this includes tools like Zapier, Motion, Canva, Trello, Pomodoro etc. By automating repetitive tasks and streamlining your workflow, you can free up time to focus on the most important aspects of your business.
The fourth tip is about setting boundaries. As an entrepreneur or business owner, you're probably used to being pulled in many different directions. However, it's important to remember that you can't do everything. You need to set boundaries and learn to say no to tasks or projects that aren't aligned with your goals. This can be tough, but it's essential for protecting your time and energy so you can focus on what really matters.
In summary, these productivity tips are designed to help entrepreneurs and business owners make the most of their time and resources. By focusing on time blocking, self-care, automation and tools, and setting boundaries, you can achieve your goals and grow your business more efficiently. Remember, work smart not hard. And also the mental capacity bank needs to be taken care of as well.
Feb 01, 202312:47

Navigating the Startup World: An Insider's Look from Koridor's Team | Founders Korner
Navigating the Startup World: An Insider's Look from Koridor's Team | Founders Korner
Today on Founders Korner Sep and Avery take you behind the scenes of their startup journey. In this episode, Avery shares his experience of transitioning from an accelerated computer science degree straight into a startup with Sep at Koridor. They discuss the ups and downs of startup life, including pivots and the importance of grit for founders. Avery also shares what it was like being in a technical role with a founder, and the two talk about Koridor's hiring process.
Tune in to gain valuable insights and advice for non-technical founders looking to navigate the startup world.
====================
Contents of this video:
06:30 - Not all dev programs are created equal - hire carefully
08:05 - Koridor's hiring process
19:35 - What it takes to get lucky
23:30 - Why Koridor and how it was different from other startups
Our Host
Sep is the Founder of Koridor and has a colourful and seasoned history of entrepreneurship in various industries! Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. Fortunately for us, his primary passion has always been to help drive like-minded entrepreneurs to success.
So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.
Links
Koridor's Website
Founders Academy
Email Us
Resources
SaaS Product Playbook
Social
Instagram
TikTok
LinkedIn
Jan 24, 202336:43

5 Secrets to Attracting and Retaining SaaS Customers | Founders Korner
5 Secrets to Attracting and Retaining SaaS Customers | Founders Korner
Attracting and retaining SaaS customers doesn't have to be a mystery. By focusing on offering a valuable solution, investing in customer success from the start, understanding your pricing model, creating educational content, and building a feedback loop, you can set yourself up for success in the competitive world of SaaS by following these 5 tips below.
00:20 - Offer a valuable solution to a single customer
You have limited resources, so avoid having more than one customer
Focus on what they are missing
Truly understand your customers and their needs, wants, desires, and fears
01:50 - Invest in your customer success early
Build customer success into your products today
Understand the customer journey with your product
Learn what success means to your customer and solely focus on providing that success
02:50 - Understand your pricing
The biggest mistake most startups make is they price themselves too low
Understand what freemium means and how to leverage it to reduce friction, but how to get the customers to convert as they grow
Understand your business goals and available resources to price correctly
05:00 - Build a content house
Content in today's social media is the key, people want to be educated not sold to
This is your opportunity to show your potential customers you understand them
Utilize interactions and engage with users to build a community
07:40 - Create a feedback loop
Always have a feedback loop with your customers so that you can continue supporting them
Always ask questions and do not ever assume they're all happy
Utilize the loop to get testimonials
Our Host
Sep is the Founder of Koridor and has a colourful and seasoned history of entrepreneurship in various industries! Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. Fortunately for us, his primary passion has always been to help drive like-minded entrepreneurs to success.
So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.
Links
Koridor's Website
Founders Academy
Email Us
Resources
SaaS Product Playbook
Social
Instagram
TikTok
LinkedIn
Jan 18, 202311:36

Culture and Hiring: Insights from Successful Founders | Founders Korner
Culture and Hiring: Insights from Successful Founders | Founders Korner
In this episode of Founders Korner, Jon Hafichuk and Sep delve into the crucial topic of culture and hiring in business. As the founder of Symbol Syndication, a successful video production and digital marketing company, Jon shares his experiences building a positive culture and making strategic hires.
Sep, the founder of Koridor, brings his wealth of knowledge and experience as a non-technical founder in the tech industry to the discussion. Tune in to learn valuable insights and advice on how to create a thriving culture and make the right hires for your business.
Jon Hafichuk is the founder of Symbol Syndication, a successful video production and digital marketing company based in Calgary. Jon shares his journey from producing videos to traveling the continent for parkour competitions and eventually, to starting his own business.
https://www.symbolsyndication.com/
====================
Contents of this video:
04:30 - What was your biggest struggle from the beginning of your startup
09:35 - What did you learn the most from starting your business
16:00 - Hiring and Culture
Our Host
Sep is the Founder of Koridor and has a colourful and seasoned history of entrepreneurship in various industries! Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. Fortunately for us, his primary passion has always been to help drive like-minded entrepreneurs to success.
So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.
Links
Koridor's Website
Founders Academy
Email Us
Resources
SaaS Product Playbook
Social
Instagram
TikTok
LinkedIn
Jan 11, 202331:48

Where to Start With Your Business: Insights From Entrepreneurial Duo | Founders Korner
Where to Start With Your Business: Insights From Entrepreneurial Duo | Founders Korner
We are back in the Founders Korner to talk about all things entrepreneurship and business. Today we have a special treat for our listeners – we have Jana Boyko and Brad Boyko, the sibling duo behind the new guided journal for entrepreneurs, Bedside Business Plan.
In this episode, we dive into the stories and experiences that shaped their entrepreneurial spirits and explore why founders need to invest in themselves. We also discuss the importance of surrounding yourself with the right people and how to handle difficult conversations with business partners.
Join us as we cover the do's and don'ts of starting a new venture and learn how everything really does lead to something. Whether you're just starting out on your entrepreneurial journey or you've been running a business for years, this episode is sure to provide valuable insights and inspiration.
About our guests;
The two have always had a strong orientation towards entrepreneurship, following in the footsteps of their father and grandparents. Both Jana & Brad graduated from the Haskayne School of Business and currently work in a variety of entrepreneurial capacities. Jana has a private coaching practice, All of Her Business, where she supports women in holistically making the transition from employee to entrepreneur. Brad is a jack of all trades working in management consulting, running his photography and videography business, and working with Jana to run and grow Bedside Business Plan Ltd. The two are extremely passionate about making entrepreneurship for everyone and recently landed their journal in Indigo & Chapters bookstores across Canada!
https://www.bedsidebusinessplan.com/
====================
Contents of this video:
08:00 - How to introduce your humanity into your business plan 09:00- What would be their number 1 advice to future founders
11:00 - Founders need to be sales people
15:60 - Partnerships in your business
17:25 - Hiring for your startup
19:00 - Be open to possibilities
23:00 - Why founders need to be patient with the process
Our Host
Sep is the Founder of Koridor and has a colourful and seasoned history of entrepreneurship in various industries! Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. Fortunately for us, his primary passion has always been to help drive like-minded entrepreneurs to success.
So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.
Links
Koridor's Website
Founders Academy
Email Us
Resources
SaaS Product Playbook
Social
Instagram
TikTok
LinkedIn
Jan 05, 202332:10

Growth Hacking Tips and Techniques for Startups: A Marketing Perspective | Founders Korner
Growth Hacking Tips and Techniques for Startups: A Marketing Perspective | Founders Korner
On this week's episode of Founders Korner, where we delve into the importance of marketing for early-stage startups, and growth hacking tips and techniques - from a marketing perspective.
Our guest is Emma, a B2B marketing leader with over 10 years of experience in the tech startup industry. Emma has worked at marketing agencies, Fortune 50 companies, and tech startups, and has a particular passion for go-to-market strategy, customer research, and storytelling for early stage startups. Emma will also be discussing the importance of getting marketing and sales on the same page, the difference between the two, her thoughts on essential MVP building steps and how to tailor a go to market strategy. One of the highlights of the episode will be Emma's thoughts on product advisory boards (time - 18:00), including how they can be a valuable resource for businesses looking to fine-tune their product offerings.
If you're a founder or aspiring entrepreneur looking to learn about marketing for SaaS products, this is an episode you won't want to miss. Tune in as Emma shares her expertise and insights on how to effectively market your SaaS product and drive growth for your business. This is an episode you won't want to miss!
Our Host - Sep is the Founder of Koridor and has a colourful and seasoned history of entrepreneurship in various industries! Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. Fortunately for us, his primary passion has always been to help drive like-minded entrepreneurs to success.
So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.
==================== Contents of this video: ====================
03:15 - Why you need to take marketing into consideration of your product
05:00 - Understanding your target market + ideal customer
08:00 - Picking your niche and channel
08:51 - Pricing your product
13:47 - Sales vs Marketing
18:08 - #1 Step you need to take developing your product **
============================================================
//Links//
Koridor's Website
Founders Academy
Email Us
//Resources//
SaaS Product Playbook
//Social//
Instagram
TikTok
Youtube
LinkedIn
Who is Koridor?
We turn founders dreams into a reality by being their dedicated technical team.
Dec 21, 202225:57

The Opportunities of AI in Startups - From Idea to Reality | Founders Korner
The Opportunities of AI in Startups - From Idea to Reality | Founders Korner
Today in Founders Korner we sit down with Wish Bakhshi a Director of AI and discuss what he sees at the biggest opportunity in Tech and how startups can leverage AI to position themselves against the market. We will also be discussing the difference between what it means to have AI technology versus utilizing algorithms.
There are many potential opportunities for startups to leverage artificial intelligence (AI) technology in order to turn their ideas into reality. AI can be used in a variety of ways to help startups to improve their operations and processes, and to develop new products and services. For example, startups can use AI to automate tedious or time-consuming tasks, such as data entry or analysis, freeing up their employees to focus on more important tasks. AI can also be used to help startups to develop new products and services by providing valuable insights and predictions based on data. Additionally, AI can be used to help startups to better understand and serve their customers, by providing personalized recommendations and improving the overall customer experience. Overall, the opportunities for startups to use AI are vast, and can help to improve the efficiency, effectiveness, and competitiveness of their operations.
==================== Contents of this video: ====================
04:10 - What is the difference between an AI startup or SaaS startup
06:22 - When to use AI vs Algorithm
13:30 - What is a data engineer?
23:00 - Real life startup AI misunderstanding examples
33:40 - Where does Wish see the biggest opportunity for AI in startups
Our Host - Sep is the Founder of Koridor and has a colourful and seasoned history of entrepreneurship in various industries! Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. Fortunately for us, his primary passion has always been to help drive like-minded entrepreneurs to success.
So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.
//Links//
Koridor's Website
Founders Academy
Email Us
//Resources//
SaaS Product Playbook
//Social//
Instagram
TikTok
Youtube
LinkedIn
Who is Koridor?
We turn founders dreams into a reality by being their dedicated technical team.
Dec 14, 202242:04

How to Start Your Software Business as a Non-Technical Founder | Founder Korner
How to Start Your Software Business as a Non-Technical Founder | Founder Korner
Today in Founders Korner we have our guest Eddie Irvin who is an app architect and tech advisor. He helps non-technical leaders get their vision out of their head and into a technical app blueprint, which enables them to tell developers in detail what they want to build. With Eddie they get the right system built the first time.
They discuss the technical logistics of starting a founders vision, how to prevent scope creep, the love the two share for app architecture, why simplicity is the ultimate sophistication and so many more nuggets of knowledge for future founders. We highly recommend you pay attention around minute 11:20 for the “Best advice to a founder who is starting their idea”.
Eddie Irvin
Software Accelerator Playbook: App Planning For Success
saplaybook.com
@saplaybook on Instagram
Contents of this video:
01:55 - Agency vs Founders
03:35 - Technological logistics of founders vision
07:10 - Why founders don’t need to over explain
11:20 - Best advice to a founder who is starting their idea
16:00 - How to prevent scope creep
Our Host - Sep is the Founder of Koridor and has a colourful and seasoned history of entrepreneurship in various industries! Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. Fortunately for us, his primary passion has always been to help drive like-minded entrepreneurs to success.
So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.
//Links//
Koridor's Website
Founders Academy
Email Us
//Resources//
SaaS Product Playbook
//Social//
Instagram
TikTok
Youtube
LinkedIn
Who is Koridor?
We turn founders dreams into a reality by being their dedicated technical team.
Dec 07, 202224:60

How Mental Health Can Affect Entrepreneurs | Founders Korner
How Mental Health Can Affect Entrepreneurs | Founders Korner
Due to it almost being the end of the mental awareness month of November we are joined by our guest Una to discuss mental health and entrepreneurship in the Founders Korner. The two discuss about the mental fortitude it takes to build something from nothing as a founder, how anxiety can be a positive thing, and how to psychologically prepare yourself to be a founder.
Una has a Physiology background and is a motivated individual always willing to utilize her knowledge, skills and personal attributions to facilitate a collaborative environment that fosters opportunities for independence and individuality. She is experienced in child services, crisis counselling, addictions support and outreach counselling.
Our Host - Sep is the Founder of Koridor and has a colourful and seasoned history of entrepreneurship in various industries! Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. Fortunately for us, his primary passion has always been to help drive like-minded entrepreneurs to success.
So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.
//Links//
Koridor's Website
Founders Academy
Email Us
//Resources//
SaaS Product Playbook
//Social//
Instagram
TikTok
Youtube
LinkedIn
Who is Koridor?
We turn founders dreams into a reality by being their dedicated technical team.
Nov 29, 202232:50

Why Hope is NOT a Sales Strategy for Founders | Founders Korner
Why Hope is NOT a Sales Strategy for Founders | Founders Korner
Today in the Founders Korner we have our special guest Roderick Jefferson here to drop some serious insight on the topic of sales, and why as a founder HOPE can never be your #1 strategy.
They discuss the topics of what is sales enablement, why you need to bridge the departments within your organization to sales, common first time founder mistakes, how to find the ideal sales person for your startup, when it’s crucial for you to just shut up and listen, plus more.
Roderick Jefferson is a Senior Executive with 20+ years of sales enablement leadership experience. He is also an acknowledged practitioner and keynote speaker in the sales enablement space that understands how to create bridges between internal organizations to empower sales to exceed expectations. Roderick is the author of the Amazon bestselling book, Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence. Which can be purchased here.
LinkedIn - https://www.linkedin.com/in/roderickjefferson/
He is currently an Executive-in-Residence with VentureScale and one of the founding members of the Sales Enablement Society. Roderick is also a member of several Advisory Boards, including Capella University, Autobound.ai, Sales for the Culture, and Selleration Inc.
Take a listen and leave us any of the questions and comments you may have bellow!
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Our Host - Sep is the Founder of Koridor and has a colourful and seasoned history of entrepreneurship in various industries! Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. Fortunately for us, his primary passion has always been to help drive like-minded entrepreneurs to success.
So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.
//Links//
Koridor's Website
Founders Academy
Email Us
//Resources//
SaaS Product Playbook
//Social//
Instagram
TikTok
Youtube
LinkedIn
Who is Koridor?
We turn founders dreams into a reality by being their dedicated technical team.
Nov 23, 202222:11

Why startup CAN'T afford to NOT do market research | Founders Korner
Why startup CAN'T afford to NOT do market research | Founders Korner
Today in the Founders Korner we are talking about research!
Research might be considered a boring topic BUT it is the most critical thing to do as a startup when it comes to the necessity of understanding your users, before you get deep into product development.
Our guest Filip holds a masters degree in Sociology and has over 10 years of experience in qualitative and quantitative research. He helps companies of all sizes define problems and strategy, get a sense of the market and competition, and evaluate the solutions with users. He also teaches teams on where and how to implement research in the product development life cycle and best research practices so you can better develop your product or service.
They talk about the #1 drawback to not doing research, how assumptions are business killers, why selling value is more important then features, the importance of leading with the solution before understanding the problem AND why founders must always remember to measure twice and cut once.
Watch or listen as Filip blows Sep away with his research approach!
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Our Host - Sep is the Founder of Koridor and has a colourful and seasoned history of entrepreneurship in various industries! Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. Fortunately for us, his primary passion has always been to help drive like-minded entrepreneurs to success.
So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.
//Links//
Koridor's Website
Founders Academy
Email Us
//Resources//
SaaS Product Playbook
//Social//
Instagram
TikTok
Youtube
LinkedIn
Who is Koridor?
We turn founders dreams into a reality by being their dedicated technical team.
Nov 15, 202225:37

How Marketing Can Save a Startup | Founders Korner
How Marketing Can Save a Startup | Founders Korner
So you developed a product! Congratulations. Now, wait. Uh, what? How do I market this thing?
Tune in to hear Sep and Bryce - Highbar Enterprises Growth and Marketing Director - Discuss some incredibly insightful topics about when startups meet marketing and how founders need to be a little crazy (when combined with curiosity and strategy) to thrive in this world.
They talk about why you need to get obsessed with solving problems and truly understanding the product, the most often forgotten ‘P’ of the 4 marketing P's, and some mind set aspects to consider when approaching marketing a new business venture.
You’ll want to take a listen.
Let us know what topics you want to see us cover in the Founders Korner next!
Our Host - Sep is the Founder of Koridor and has a colourful and seasoned history of entrepreneurship in various industries! Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. Fortunately for us, his primary passion has always been to help drive like-minded entrepreneurs to success.
So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.
//Links//
Koridor's Website
Founders Academy
Email Us
//Resources//
Mini Product Playbook
//Social//
Instagram
TikTok
Youtube
LinkedIn
Who is Koridor?
We turn founders dreams into a reality by being their dedicated technical team.
Nov 08, 202233:23

Founders and Mental Burnout | Founders Korner
Founders and Mental Burnout | Founders Korner
Let's talk about burnout. If you’ve been feeling depleted, like you lost your spark or are unmotivated while running your business, you could be dealing with more than just a rough patch. The World Health Organization officially recognized burnout in 2019's International Classification of Diseases.
As founders and entrepreneurs, Bob (Koridor's VP of Sales) and Sep have been through every up and down you could imagine. In this podcast they share their experience as well as lessons learned to make sure future founders don't loose themselves during a burnout. Their discussion includes the reasons why founders experience burnout, the different types, and treatment suggestions for a person who is experiencing these feelings.
Our Host - Sep is the Founder of Koridor and has a colourful and seasoned history of entrepreneurship in various industries! Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. Fortunately for us, his primary passion has always been to help drive like-minded entrepreneurs to success.
So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.
//Links//
Koridor's Website
Founders Academy
Email Us
//Resources//
Mini Product Playbook
//Social//
Instagram
TikTok
Youtube
LinkedIn
Who is Koridor?
We turn founders dreams into a reality by being their dedicated technical team.
Nov 01, 202225:37

How to Survive (and Thrive) as a Startup: Founders Korner Talk Startup Denver
How to Survive (and Thrive) as a Startup: Founders Korner Talk Startup Denver
Join us today in the Founders Korner for a quick episode as Koridor's VP of Sales, Bob, sheds some light on what he saw on his business trip to Startup Denver. Him and Sep talk about what it takes for Startups to survive (and thrive), what startups should and should't do in the early stages, and what investors are looking for from newcomers in the startup ecosystem.
Our Host - Sep is the Founder of Koridor and has a colourful and seasoned history of entrepreneurship in various industries! Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. Fortunately for us, his primary passion has always been to help drive like-minded entrepreneurs to success.
So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.
//Links//
Book a no pressure chat with our Startup Specialist HERE
Koridor's Website
Founders Academy
Email Us
//Resources//
Mini Product Playbook
//Social//
Instagram
TikTok
Youtube
LinkedIn
Who is Koridor?
Software services + Solutions
We provide you with agile software services and solutions by being your dedicated CTO, development team, product managers, and support on anything in the software development life cycle. Our team strives to make software development easy and affordable.
Oct 27, 202210:31

Founders First Time | Daniel Lee - From a First Time Technical Founder to a Principal Software Engineer at Neo Financial
Founders First Time | Daniel Lee - From a First Time Technical Founder to a Principal Software Engineer at Neo Financial
On this episode of the series 'Founders First Time' on Founders Korner, Daniel and Sep talk about his experiences as a first time technical co-founder, and in his recent role as a principal software engineer at Neo Financial. They cover topics like what founders can expect from hiring developers, how to approach devs, working with co-founders and the transition from a small scale to a large scale startup company.
They also discuss fun challenges, the do's and don'ts, loves and hates—and plenty of valuable pieces of insight that will help you make your startup experience more successful!
Our Host - Sep is the Founder of Koridor and has a colourful and seasoned history of entrepreneurship in various industries! Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. Fortunately for us, his primary passion has always been to help drive like-minded entrepreneurs to success.
So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.
//Links//
Book a no pressure chat with our Startup Specialist HERE
Koridor's Website
Founders Academy
Email Us
//Resources//
Mini Product Playbook
//Social//
Instagram
TikTok
Youtube
LinkedIn
Who is Koridor?
Software services + Solutions
We provide you with agile software services and solutions by being your dedicated CTO, development team, product managers, and support on anything in the software development life cycle. Our team strives to make software development easy and affordable.
Oct 25, 202237:16