
Fulfilled Fundraising Inspiration for Nonprofits
By Fulfilled
The podcast designed to spark fundraising inspiration for your nonprofit through thought-provoking interviews with world leading fundraising experts.
Fulfilled brings a unique interview style approach where we ask the most important questions of our expert guests to help nonprofits excel in their fundraising efforts.
Feel inspired and feel fulfilled with knowledge so your nonprofit can continue to make a positive impact and create change for a better world.
For more information of Fulfilled, visit fulfilledfundraisers.com/

Fulfilled Fundraising Inspiration for NonprofitsDec 15, 2021

Combining the Art and Science of Fundraising - Sam Laprade CFRE
Interview with Sam Laprade CFRE (CAN) - Fundraising Strategist & Coach, Keynote Speaker, Donor Database Analyst and the Radio Host for “An Hour to Give.”
Sam Laprade is a talented fundraising strategist with 30+ years experience in fund development, donor analytics, donor relations, PR and media relations.
Included in this episode:
Section 1: The beginning of Sam's fundraising career and key lessons learnt early on
Section 2: The effectiveness of using Donor Data Analytics
Section 3: Creating powerful fundraising strategies and common mistakes fundraising teams are making
Section 4: Seeking out potential corporate partners
Section 5: Fundraising on air
Section 6: Sam's final advice to inspire and fulfil fundraisers and nonprofits

Why Your Fundraising Staff is Your Competitive Advantage - Kishshana Palmer CFRE
Interview with Kishshana Palmer CFRE (USA) - Founder and CEO at Kishshana & Co. and Founder of The Rooted Collaborative.
Kishshana Palmer is a sought-after strategist, speaker, trainer and coach for non-profit organisations. Kishshana has served as a speaker, panelist and conference keynote with such organisations as Congressional Black Caucus (CBC), OneCause, Bloomerang, US Olympic Committee, Boys and Girls Club of America, Meals on Wheels, AFP ICON and IFC to name only a few.
Included in this episode:
Section 1: Key lessons learnt early on in Kishshana's fundraising career
Section 2: How to lead successful fundraising teams
Section 3: The important of having a diverse and inclusive fundraising team
Section 4: Why hiring and retaining talented fundraising staff in your #1 competitive advantage
Section 5: Quick fire fundraising strategy questions
Section 6: Advice for aspiring fundraising leaders
Section 7: Kishshana's final advice to inspire and fulfil fundraisers and nonprofits

Having a Growth Mindset for Small Charities - Alice Ferris ACFRE
Interview with Alice Ferris ACFRE (USA) - Founding Partner of GoalBusters Consulting and the 21st recipient of the AFP Founders’ Medallion.
Alice Ferris has 30+ years fundraising experience and is a Founding Partner of GoalBusters Consulting and the Director of Development for KAWC Colorado River Public Media. Alice was the 90th professional to receive the Advanced Certified Fundraising Executive (ACFRE) credential and was the 21st recipient of the AFP Founders’ Medallion, recognising extraordinary service to the sector. She is also a three-time honouree as AFP-Northern Arizona Fundraising Professional of the Year.
Sections included in this episode
Section 1: The beginning of Alice's fundraising career - successes, mistakes made and lessons learnt
Section 2: Advice to improve your fundraising strategies
Section 3: How to get started with Major Gifts Fundraising
Section 4: Understanding the vast differences in cultures and generations in philanthropic communities
Section 5: Nonprofit leadership and growing as a fundraising professional through serving on Boards
Section 6: Alice's final advice to inspire and fulfil fundraisers and nonprofits

Creating a Sustainable Fundraising Program - Ken Miller CFRE
Interview with Ken Miller CFRE (USA) - President and lead consultant for Denali FSP Fundraising Consultants.
Ken Miller’s fundraising journey began in June 2010 after a long career in sales and marketing and was the Director of Development for Bean’s Café, a non-profit feeding facility in Anchorage Alaska. Since leaving Bean’s Cafe, Ken founded Denali FSP Fundraising Consultants, a fundraising consulting firm that emphasises best practices sustainable fundraising and works with nonprofits throughout Alaska.
Sections included in this episode:
Section 1: Reflecting on Ken's career - successes, failures and key lessons learnt
Section 2: Transitioning from a Director of Development role to Fundraising Consultant
Section 3: Tips for Improving your Fundraising Programs
Section 4: The importance of serving on Boards for your professional development
Section 5: Ken's final advice to inspire and fulfil fundraisers and nonprofits

Having Impactful Monthly Giving and Mid-Level Giving Programs - Harvey McKinnon
Interview with Harvey McKinnon (CAN)
Harvey is recognised as one of North America’s leading fundraising experts. He is the author of four acclaimed books, and is the co-author of the #1 international best-seller The Power of Giving: How Giving Back Enriches Us All. Harvey is a highly rated trainer and has taught fundraising to thousands of non-profit staff around the world.
Included in this episode:
Section 1: the beginning of Harvey's fundraising career at Oxfam Canada and key lessons learnt in those early years
Section 2: Starting a Monthly Giving program and making it successful
Section 3: Putting focus on a Mid-Level Giving program and choosing the right channels to reach donors
Section 4: Serving on Boards and advice for aspiring fundraising leaders and influencers
Section 5: Harvey's final advice to inspire and fulfil fundraisers and nonprofits

Prioritising Care Before Capacity - Cindy Wagman CFRE
Interview with Cindy Wagman CFRE (CAN) - President and CEO of The Good Partnership, an agency which has helped small nonprofits raise over $8 million to date.
Before founding her agency, Cindy had previously been the Director of Development for Canadian based NGOs, including Hot Docs Canadian International Documentary Festival, Rotman School of Management, The Kensington Foundation and the Canadian Women's Foundation.
And in a few month's time, Cindy will be releasing her first book titled 'Raise it! The Reluctant Fundraisers Guide To Raising Money Without Selling Your Soul.'
Included in this episode
Section 1: The beginning of Cindy's fundraising career and key lessons learnt along the way
Section 2: Founding The Good Partnership and the release of her upcoming book 'Raise it! The Reluctant Fundraisers Guide To Raising Money Without Selling Your Soul.'
Section 3: Advice and tips on how to improve your fundraising strategies
Section 4: The role of the CEO and the board in fundraising
Section 5: Next goals and Cindy's final advice to fundraisers and nonprofits

Fulfilling Your Donor's 4 Key Needs - Mark Phillips
Interview with Mark Phillips (UK) - The Managing Director of award winning fundraising agency, Bluefrog Fundraising. Mark started his fundraising career in the 1980's for ActionAid UK before taking on the role of Head of Fundraising for YMCA England.
In 1997, Mark founded his agency Bluefrog Fundraising which has gone on to achieve great success for their nonprofit clients. Mark is also the blogger behind the popular fundraising blog, Queer Ideas.
Included in this episode:
Section 1: The early successes of Mark's fundraising career for ActionAid UK and YMCA England
Section 2: How to create impactful fundraising strategies
Section 3: Understanding your donors and analysing performance
Section 4: Getting started in creating a mid-level giving strategy
Section 5: Wrap up and Mark's final advice to inspire and fulfil fundraisers and nonprofits

Using Digital To Accelerate Your Mission - Shoni Field
Interview with Shoni Field (CAN) - The Chief Development Officer at SPCA British Columbia and Founder of the fundraising conference for animal welfare nonprofits, Paws Summit.
Shoni has 20+ years fundraising experience which includes involvement in the environment, youth, health and international development sectors. Shoni is also a regular speaker at fundraising conferences internationally particularly focused on digital maturity for non-profits.
Included in this episode:
Section 1: The beginning of Shoni's fundraising career and key lessons learnt in the early years
Section 2: An overview of Shoni's role as Chief Development Officer at SPCA British Columbia and the KPIs set out for their fundraising team
Section 3: The strategy and rewards of aggressively investing in digital acquisition
Section 4: An overview of SPCA BC's digital fundraising initiatives, channels and programs
Section 5: Creating a powerful fundraising team and an insight into Shoni's leadership style
Section 6: Reflecting on a successful fundraising campaign to be involved of
Section 7: Shoni's final advice to inspire and fulfil fundraisers and nonprofits

Understanding Donor's Motivations To Give - Tim Kachuriak
Interview with Tim Kachuriak (USA) - Founder and Chief Innovation and Optimization Officer for NextAfter, a fundraising research consultancy, and training institute that works with charities to help them grow their resource capacity.
NextAfter has conducted nearly 3000 experiments spanning over 280 million donor interactions with research to over 1000 charities across 9 countries.
Tim has trained organisations in fundraising optimization around the world and is a frequent speaker at international nonprofit conferences.
Included in this episode:
Section 1: Tim's background story and what inspired him to start NextAfter
Section 2: From NextAfter's research, what motivates people to give
Section 3: From NextAfter's research, how to be more strategic in your digital fundraising efforts, including what creates a high converting donation page, creating engaging content, creating impactful emails and how to be more strategic in acquiring new donors
Section 4: Where nonprofits are making mistakes in their fundraising efforts and how to analyse the most important metrics
Section 5: The impact of serving on Boards and next steps for NextAfter
Section 6: Tim's final advice to inspire and fulfil fundraisers and nonprofits

How to Succeed with your Google Ads Grant - Grant Hensel
Interview with Grant Hensel (USA) - CEO and Founder of NonProfit Megaphone, an agency that serves over 400 nonprofit clients to help them manage their Google Adwords Grant accounts.
Included in this episode:
Section 1: How and why Grant founded his agency to nonprofits and why he chooses to specifically focus on Google Adwords Grant Management
Section 2: Where nonprofits get in wrong with their Google Grant Campaigns
Section 3: Getting starting in setting up a Google Ads Grant account
Section 4: Setting goals and understanding the competitive landscape in the nonprofit sector with Google Ads
Section 5: Structuring your Google Ads and having a sound strategy to maximise your fundraising efforts
Section 6: The most important metrics and benchmarking your success
Section 7: Grant's final advice to inspire and fulfil nonprofits and fundraisers

Keep Content Simple For Your Digital Fundraising Campaigns - Donna White
Interview with Donna White (UK) - The Senior Head of Digital Marketing at The Prince's Trust - a UK based youth charity which empowers young people to secure a job or start a business.
Donna was also voted as a top 10 BAME Charity Digital Leader, she is a passionate blogger and mentors other aspiring fundraising professionals through the CharityComms mentoring program.
Included in this episode:
Section 1: Introduction- The beginning of Donna's digital career and how this led her to working in the nonprofit sector
- Donna's biggest lessons learnt on applying fundraising best practice
- What's made an impact on The Prince's Trust's fundraising efforts
- Growing their individual giving portfolio
- Putting in place systems and processes to achieve fundraising goals
- Working agile and having the ability to test and learn
- The biggest challenges in the role of Senior Head of Digital Marketing
- Which digital channels have been successful
- What role digital plays in the overall fundraising strategy
- How to keep content simple when implement digital fundraising campaigns
- Outsourcing and managing the day-to-day digital activities
- Reflecting on a successful digital fundraising campaign that Donna was involved in
- Staying passionate about the work
- Advice Donna gives to other aspiring fundraising leaders
- Achieving next career goals
- Donna's final advice to inspire and fulfil fundraisers and nonprofits

Start Using Technology To Scale Your Nonprofit - Jessica Macpherson OAM
Interview with Jessica Macpherson OAM (AUS) - Fundraising and Digital Strategy Consultant at Blaze Your Trail, and the Founder and former CEO of St Kilda Mums, a charitable organisation that helps children and families in the state of Victoria in Australia.
Jessica has been recognised for some incredible achievements, including being awarded the Order of Australia Medal in 2019, being inducted into the Victorian Honour Roll of Women in 2017, and she was an award winner in the Pro Bono Australia Impact 25. With this, Jessica was also the recipient of the coveted Golden Hoodie at the Salesforce World Tour: Reimagined in Sydney, March 2020.
Sections included in this episode:
Section 1: Has Jessica founded her own nonprofit and the challenges she faced in the early years
Section 2: How St. Kilda Mums gained traction and then scaled their fundraising efforts to become a 50+ employee organisation
Section 3: Founding her new venture that impacts nonprofits through successfully implementing the right technology
Section 4: Jessica's advice for being more strategic in your fundraising efforts to scale your nonprofit
Section 5: Reflecting on Jessica's most successful fundraising campaign to be involved in
Section 6: Jessica's final advice to inspire and fulfil fundraisers and nonprofits

Effective Systems and Processes for your Fundraising - Sommer Brock CFRE
Interview with Sommer Brock CFRE (USA) - Founder of No Nonsense Fundraising and the Vice President Of Development for the Pontiac Community Foundation in Michigan.
Since 2004, Sommer has secured more than 10 million dollars in funding for various nonprofits in the Southeast area of Michigan by improving fundraising efficiencies and streamlining processes.
Sections included in this episode:
Section 1: Reflecting on Sommer's early years working in fundraising and key lessons learnt
Section 2: Tips for maximising your fundraising efforts through highly effective systems and processes
Section 3: Important channels to be focusing on and the power of crowdfunding
Section 4: The role of Vice President Of Development at the Pontiac Community Foundation
Section 5: Professional development advice for aspiring fundraising leaders
Section 6: Sommer's final advice to fundraisers and nonprofits

Focus on One Priority for your Fundraising Strategies - Cherian Koshy CFRE
Interview with Cherian Koshy CFRE (USA) - The Director of Development at Des Moines Performing Arts and an internationally recognised speaker, author, and thought-leader in the nonprofit sector.
Cherian also serves on numerous boards and is a Global Board Member for the Association of Fundraising Professionals (AFP). Cherian’s sustainable development models once took a struggling nonprofit organisation from five to seven-figure revenues in less than five years.
Sections included in this episode:
Section 1: Reflecting on Cherian's early years working in fundraising and learning from past mistakes
Section 2: What the role of Director of Development at Des Moines Performing Arts entails and how he and his team have innovated during Covid-19
Section 3: An overview of Cherian's successful fundraising models which once took a struggling organisation from a five figure organisation to a seven figure revenue organisation
Section 4: Professional development advice for aspiring fundraising leaders
Section 5: Looking back at Cherian's most successful fundraising campaign to be part of
Sections 6: Cherian's final advice to inspire and fulfil fundraisers and nonprofits

How we Behave as Humans Impacts how we Give to Charities - Bernard Ross
Interview with Bernard Ross (UK) - Director at DecisionScience, Director =mc (ManagementCentre) and the Author of four Award Winning Fundraising Books.
Bernard Ross is an internationally regarded fundraising expert in strategic thinking, organisational change and personal effectiveness. Over Bernard’s 30+ year fundraising career, Bernard has helped nonprofit organisation achieve their fundraising goals, which includes the British Red Cross, NSPCC, Macmillan Cancer, ICRC, IFRC, Amnesty International, Greenpeace International, UNICEF, MSF, the Science Museum, and a number of universities including Oxford and the Sorbonne.
Sections included in this episode:
Section 1: Reflecting on Bernard’s early years working in fundraising and key lessons learnt
Section 2: How Nonprofits can tell powerful stories that resonates with donors
Section 3: Behavioural economics in fundraising
Section 4: Nonprofit and fundraising leadership
Section 5: Bernard's final advice to inspire and fulfil fundraisers and nonprofits

Let Your Team Amplify Your Nonprofit's Message - Tycely Williams CFRE
Interview with Tycely Williams CFRE (USA) - Chief Development Officer at America’s Promise Alliance and the Global Inclusion, Diversity, Equity & Access Chair at AFP Global.
For 20+ years, Tycely Williams has negotiated investments of more than $100 million dollars for social good and is currently the Chief Development Officer at America’s Promise Alliance. Prior to this role, Tycely advanced philanthropy as Vice President of Development for YWCA USA, as the Chief Development Officer for the American Red Cross National Capital Region, and as an Association Director of Major Gifts for the YMCA of Metropolitan Washington.
Sections included in this episode:
Section 1: The beginning of Tycely's fundraising career - successes, mistakes made and key lessons learnt
Section 2: The role of Chief Development Office at America’s Promise Alliance
Section 3: Common mistakes fundraisers and fundraising teams make
Section 4: Fundraising leadership and creating a positive team culture
Section 5: Ageism, sexism and racism within nonprofits
Section 6: Professional development for aspiring fundraising leaders
Section 7: Tycely's final advice to inspire and fulfil fundraisers and nonprofits

Make Bequests and Major Gifts your Highest Priority - Professor Russell James
Interview with Professor Russell James (USA) - Professor of Charitable Financial Planning at Texas Tech University.
Professor Russell James spent over 25 years as a planned giving fundraiser, an estate planning attorney in private practice, a major gifts fundraiser, and now as a university professor at Texas Tech University researching charitable giving and fundraising.
Sections included in this episode:
Section 1: Russell’s first fundraising opportunity and the key lessons learnt
Section 2: Improving your Bequest Fundraising programs
Section 3: Being successful with Major Gifts Fundraising
Section 4: The significance of Job Titles in Fundraising
Section 5: Russell's final advice to inspire and fulfil fundraisers and nonprofits

Embracing Innovation in your Fundraising Efforts - Juan Cruz Mones Cazon
Interview with Juan Cruz Mones Cazon (ESP) - Head of Global Fundraising Innovation for UNICEF in Geneva, Switzerland
Juan Cruz Mones Cazon is the Head of Global Fundraising Innovation for UNICEF based in Geneva. Previous to this role, Juan spent 20+ years as a fundraiser in different international organisations such as Plan International, Greenpeace and SOS Children Villages. Juan has given many lectures, courses and workshops to nonprofits about how to embrace innovation to leverage their impact.
Sections included in this episode:
Section 1: The beginning of Juan's fundraising career and key lessons learnt
Section 2: Fundraising Innovation at UNICEF
Section 3: Tips for improving your Fundraising Strategies
Section 4: Important trends fundraisers and nonprofits should be aware of
Section 5: Juan's final advice to inspire and fulfil fundraisers and nonprofits

Get Donors Invested in your Cause - Juan McGruder CFRE
Interview with Juan McGruder CFRE (USA) - Vice President for Advancement at Oglethorpe University.
Juan McGruder is the newly appointed Vice President for Advancement at Oglethorpe University in Georgia USA. Previous to this role, Juan was the Senior Vice President and Chief Development Officer at Junior Achievement of Georgia, where he was responsible for state-wide fundraising and development initiatives, including managing philanthropic relationships with 200+ corporations, and partnering with JAG’s 80+ board members to execute their fundraising strategy.
Sections included in this episode:
Section 1: Key lessons learnt early in Juan's fundraising career
Section 2: Extensive planning for successful Capital Campaigns
Section 3: Getting donors to invest in your mission, not just donating
Section 4: Forming strong relationships with Corporate Partners at Junior Achievement of Georgia
Section 5: Building a strong fundraising team and being an effective leader
Section 6: Professional development advice for aspiring fundraising leaders
Section 7: Juan's final advice to inspire and fulfil fundraisers and nonprofits

Choosing the right CRM System for your Nonprofit - Stephen Mally CFRE
Interview with Stephen Mally CFRE (AUS) - Director of FundraisingForce and a Fellow of the Fundraising Institute Australia.
Stephen Mally CFRE FFIA is the Director of FundraisingForce, a boutique consulting firm specialising in fundraising strategic plans; direct marketing mystery shopping and database or CRM analysis searches. Stephen has over 30 years fundraising and non-profit experience, having served for 20+ years in the United States for a variety of health care related charities and hospitals.
Included in this episode:
Section 1: Overview of Stephen’s fundraising career in the USA before moving to Australia
Section 2: The process of finding the right CRM System for your Nonprofit
Section 3: How to best utilise your CRM System within your Nonprofit
Section 4: How your CRM System can contribute to the success of an upcoming appeal
Section 5: Stephen’s final advice to help fundraisers and nonprofits on their CRM system seeking journey

The Surprising Gift of Doubt - Marc Pitman
Interview with Marc Pitman (USA) - CEO of The Concord Leadership Group; Author of Ask Without Fear! and The Surprising Gift of Doubt.
Marc Pitman is an international leadership coach and fundraising trainer. Marc helps nonprofit board members and staff get excited about asking for money. He is the author of Ask Without Fear!® and is recognised by The Atlantic as “1 of 5 Philanthropic blogs fundraisers need to read.”
Sections included in the episode:
Section 1: Insight into Marc’s latest projects and fundraising success stories
Section 2: The Surprising Gift of Doubt, Marc's latest book for nonprofit leaders
Section 3: How development and fundraising leaders suffer from ‘imposter syndrome’ and how to overcome this
Section 4: Creating a more motivated fundraising team that strives for better results
Section 5: Marc's final advice to inspire and fulfil fundraisers and nonprofits

Attracting and Retaining Corporate Partners - Heather Nelson
Interview with Heather Nelson CFRE (CAN) - President and Principal Consultant at BridgeRaise.
Heather Nelson is a corporate partnership and sponsorship expert who leads her own consultancy, BridgeRaise. Heather focuses exclusively on raising money from companies for non-profits and has developed an extensive following of fundraisers who want to join her in raising money based on building relationships and impactful partnerships.
Sections included in this episode:
Section 1: The beginning of Heather's fundraising career and key lessons learnt
Section 2: Approaching corporate partnerships strategically
Section 3: Building strong corporate partner relationships
Section 4: Serving on Boards for your fundraising professional development
Section 5: Heather's final advice to inspire and fulfil fundraisers and nonprofits

Put a Strong Emphasis on 'Loving Your Donors' - Dominique Leeming
Interview with Dominique Leeming (NZ) - General Manager of Marketing & Fundraising at SPCA NZ and a Fundraising Institute of New Zealand Fellow.
Dominique Leeming has over 20 years fundraising experience in New Zealand and prior to joining the SPCA NZ as General Manager of Marketing & Fundraising, she held national roles with Coastguard New Zealand and Relationship Services Whakawhanaungatanga. Dominique is also a FINZ Fellow and won the NZ Fundraising Leader of the Year Award and Supreme Fundraising Excellence Award in 2019.
Sections included in this episode:
Section 1: The beginning of Dominique’s fundraising career and key lessons learnt
Section 2: The role of General Manager of Marketing and Fundraising at SPCA NZ
Section 3: What contributes to the success of SPCA NZ's fundraising efforts
Section 4: Donor Retention and 'Loving Your Donors'
Section 5: Being an effective fundraising leader
Section 6: Dominique's final advice to inspire and fulfil fundraisers and nonprofits

Creating a Sustainable Fundraising Program - Ken Miller CFRE
Interview with Ken Miller CFRE (USA) - President and lead consultant for Denali FSP Fundraising Consultants.
Ken Miller’s fundraising journey began in June 2010 after a long career in sales and marketing and was the Director of Development for Bean’s Café, a non-profit feeding facility in Anchorage Alaska. Since leaving Bean’s Cafe, Ken founded Denali FSP Fundraising Consultants, a fundraising consulting firm that emphasises best practices sustainable fundraising and works with nonprofits throughout Alaska.
Sections included in this episode:
Section 1: Reflecting on Ken's career - successes, failures and key lessons learnt
Section 2: Transitioning from a Director of Development role to Fundraising Consultant
Section 3: Tips for Improving your Fundraising Programs
Section 4: The importance of serving on Boards for your professional development
Section 5: Ken's final advice to inspire and fulfil fundraisers and nonprofits

Finding Key People of Influence that can Impact Fundraising - Madeleine Buchner OAM
Interview with Madeleine Buchner OAM (AUS) - Founder and CEO of Little Dreamers Australia, the 2019 Order of Australia Medal Recipient and a 2019 AFR 100 Women of Influence.
Madeleine Buchner founded Little Dreamers Australia at age 16 which today employees 40+ staff and has raised over $1.5m to support more than 4000 families in Australia. In 2019, Madeleine was the recipient of the Order of Australia Medal, and is also a 2018 Westpac Social Change Fellow, 2019 AFR 100 Women of Influence and a 2018 Victorian Young Australian of the Year Finalist.
Sections included in this episode:
Section 1: How Madeleine began her journey with Little Dreamers Australia at age 16
Section 2: Growing a Nonprofit Organisation
Section 3: The impact of Events Fundraising
Section 4: Finding fundraising success through Grant Proposals
Section 5: The process of Starting a Nonprofit Organisation
Section 6: Nonprofit Leadership
Section 7: Madeleine's final advice to inspire and fulfil fundraisers and nonprofits

Create Compelling Content that Connects with Donors - Tom Ahern
Interview with Tom Ahern (USA) - President at Ahern Communications.
Tom Ahern is a highly sought-after fundraising copywriting and donor communications expert. In 2016, the New York Times wrote that Tom Ahern “is one of the country’s most sought-after creators of fund-raising messages.” Tom Ahern is also the author of eight fundraising books including ‘Turning doubters into donors’, ‘What your donors want… and why’ and ‘How to write fundraising materials that raise more money.’
Sections included in this episode:
Section 1: Reflecting on the beginning of Tom's fundraising copywriting career and key lessons learnt
Section 2: Tips for improving your direct mail fundraising content
Section 3: Building stronger relationships with your donors
Section 4: Utilising digital channels for fundraising
Section 5: Bequest marketing and mid-level giving
Section 6: Tom's final advice to inspire and fulfil fundraisers and nonprofits

Having a Growth Mindset for Small Charities - Alice Ferris ACFRE
Interview with Alice Ferris ACFRE (USA) - Founding Partner of GoalBusters Consulting and the 21st recipient of the AFP Founders’ Medallion.
Alice Ferris has 30+ years fundraising experience and is a Founding Partner of GoalBusters Consulting and the Director of Development for KAWC Colorado River Public Media. Alice was the 90th professional to receive the Advanced Certified Fundraising Executive (ACFRE) credential and was the 21st recipient of the AFP Founders’ Medallion, recognising extraordinary service to the sector. She is also a three-time honouree as AFP-Northern Arizona Fundraising Professional of the Year.
Sections included in this episode
Section 1: The beginning of Alice's fundraising career - successes, mistakes made and lessons learnt
Section 2: Advice to improve your fundraising strategies
Section 3: How to get started with Major Gifts Fundraising
Section 4: Understanding the vast differences in cultures and generations in philanthropic communities
Section 5: Nonprofit leadership and growing as a fundraising professional through serving on Boards
Section 6: Alice's final advice to inspire and fulfil fundraisers and nonprofits

Defining your Legacy Giving Proposition - Ligia Pena CFRE
Interview with Ligia Pena CFRE (CAN) - Legacy Fundraising/Gifts in Wills Coach & Consultant at Globetrotting Fundraiser.
Over the past 20 years Ligia Pena has worked as a fundraiser for organisations in Canada and internationally and was previously the Global Legacy Manager for Greenpeace International. Today, Ligia is a highly sought after legacy fundraising coach and consultant through her consultancy Globetrotting Fundraiser.
Included in this episode:
Section 1: The beginning of Ligia's fundraising career and key lessons learnt
Section 2: Working as the Global Legacy Manager at Greenpeace International and implementing a complex global legacy giving program
Section 3: Creating an impactful Legacy Giving Strategy for your Nonprofit
Section 4: The importance of serving on Boards for your professional development
Section 5: Ligia's final advice to inspire and fulfil fundraisers and nonprofits

Combining the Art and Science of Fundraising - Sam Laprade CFRE
Interview with Sam Laprade CFRE (CAN) - Fundraising Strategist & Coach, Keynote Speaker, Donor Database Analyst and the Radio Host for “An Hour to Give.”
Sam Laprade is a talented fundraising strategist with 30+ years experience in fund development, donor analytics, donor relations, PR and media relations.
Included in this episode:
Section 1: The beginning of Sam's fundraising career and key lessons learnt early on
Section 2: The effectiveness of using Donor Data Analytics
Section 3: Creating powerful fundraising strategies and common mistakes fundraising teams are making
Section 4: Seeking out potential corporate partners
Section 5: Fundraising on air
Section 6: Sam's final advice to inspire and fulfil fundraisers and nonprofits

Why Your Fundraising Staff is Your Competitive Advantage - Kishshana Palmer CFRE
Interview with Kishshana Palmer CFRE (USA) - Founder and CEO at Kishshana & Co. and Founder of The Rooted Collaborative.
Kishshana Palmer is a sought-after strategist, speaker, trainer and coach for non-profit organisations. Kishshana has served as a speaker, panelist and conference keynote with such organisations as Congressional Black Caucus (CBC), OneCause, Bloomerang, US Olympic Committee, Boys and Girls Club of America, Meals on Wheels, AFP ICON and IFC to name only a few.
Included in this episode:
Section 1: Key lessons learnt early on in Kishshana's fundraising career
Section 2: How to lead successful fundraising teams
Section 3: The important of having a diverse and inclusive fundraising team
Section 4: Why hiring and retaining talented fundraising staff in your #1 competitive advantage
Section 5: Quick fire fundraising strategy questions
Section 6: Advice for aspiring fundraising leaders
Section 7: Kishshana's final advice to inspire and fulfil fundraisers and nonprofits

Being Strategic in your Digital Storytelling for Nonprofits - Julia Campbell
Interview with Julia Campbell (USA) - Digital Storytelling Strategist; Founder of J Campbell Social Marketing and the Nonprofit Social Media Summit.
Julia Campbell has operated her digital marketing consulting business for almost a decade, focused exclusively on mission-driven organisations. Julia is the author of two digital storytelling books for non-profits and her focus in to increase the clarity, confidence, and capacity of nonprofits in the areas of social media marketing and online fundraising.
Included in this episode:
Section 1: Key fundraising lessons learnt early in Julia's career
Section 2: Being effective Digital Storytellers for your Nonprofit
Section 3: Maximising your digital channels to raise more funds
Section 4: Transitioning from an in-house fundraising to digital fundraising consultant
Section 5: Julia's final advice to inspire and fulfil fundraisers and nonprofits

Having Impactful Monthly Giving and Mid-Level Giving Programs - Harvey McKinnon
Interview with Harvey McKinnon (CAN)
Harvey is recognised as one of North America’s leading fundraising experts. He is the author of four acclaimed books, and is the co-author of the #1 international best-seller The Power of Giving: How Giving Back Enriches Us All. Harvey is a highly rated trainer and has taught fundraising to thousands of non-profit staff around the world.
Included in this episode:
Section 1: the beginning of Harvey's fundraising career at Oxfam Canada and key lessons learnt in those early years
Section 2: Starting a Monthly Giving program and making it successful
Section 3: Putting focus on a Mid-Level Giving program and choosing the right channels to reach donors
Section 4: Serving on Boards and advice for aspiring fundraising leaders and influencers
Section 5: Harvey's final advice to inspire and fulfil fundraisers and nonprofits

First Steps in Implementing a Monthly Giving Program - Erica Waasdorp
Interview with Erica Waasdorp (USA) - President of A Direct Solution; Author of Monthly Giving: The Sleeping Giant.
Erica Waasdorp started A Direct Solution in 2003 with more than twenty years of experience in direct marketing for non-profits. Erica is a Certified Master Trainer for the Association of Fundraising Professionals and sought-after webinar presenter. She has spoken at a multitude of nonprofit conferences, ranging from fundamentals of fundraising, to international fundraising, to direct mail and monthly giving.
Including in this episode:
Section 1: The beginning of Erica's fundraising journey and key lessons learnt
Section 2: Being effective with your Direct Mail Appeals
Section 3: How to create a successful Monthly Giving Strategy
Section 4: Being committed as a fundraising for a successful career
Section 5: Erica's final advice to inspire and fulfil fundraisers and nonprofits

Submitting Grant Proposals that Convert - Diane H Leonard
Interview with Diane H Leonard (USA) - Founder of DH Leonard Consulting & Grant Writing Services.
Diane’s grant writing consultancy has secured more than $66.75 million in competitive grant funds for their non-profit clients since 2006. Diane’s services includes capacity building and technical assistance related to the grant process, program design, evaluation design, and grant management.
Included in this episode:
Section 1: Key lessons learnt early in Diane's grant writing and fundraising career
Section 2: How to be successful in Grant Writing Proposals for your nonprofit
Section 3: Agile in Nonprofits
Section 4: Diane's final advice to inspire and fulfil fundraisers and nonprofits

Embracing Donor-Centred Fundraising within your Organisation - Penelope Burk
Interview with Penelope Burk (CAN) - World renowned fundraising author, researcher, speaker and the President of Cygnus Applied Research
Penelope Burk is considered one of North America’s best fundraisers and was even voted number .2 in America’s Top 25 Fundraising Experts as published by Philanthropy Media. Penelope ’s unique advantage in the fundraising industry is her evidence-based approach. While her professional experience in the sector spans forty-five years, her publications and training programs are all the product of research with donors.
Included in this episode:
Section 1: The beginning of Penelope Burk’s fundraising career and early lessons learnt on fundraising best practice
Section 2: Applying Donor-Centred Fundraising based on the evidence of research
Section 3: The importance of senior management understanding fundraising and applying Donor-Centred Leadership
Section 4: Penelope Burk's final advice to inspire and fulfil fundraisers

Nurturing Relationships Before Asking for a Major Gift - Gail Perry CFRE
Interview with Gail Perry CFRE (USA) - Founder of Gail Perry Associates Consulting and Author of “Fired Up Fundraising: Turn Board Passion into Action.”
Gail Perry is an international fundraising consultant, keynote speaker, trainer and philanthropy leader. Her Fired-Up Fundraising approach, developed over the past 30 years as a nonprofit philanthropy expert, has helped organisations raise hundreds of millions in gifts. She was also named in the top 10 of America’s Top 25 Fundraising Experts by Philanthropy Media.
Included in this episode:
Section 1: The beginning of Gail's fundraising career and key lessons learn in those early years
Section 2: Creating a Major Gifts Fundraising strategy
Section 3: Preparing for a Capital Campaign for your nonprofit
Section 4: The importance of educating Boards on fundraising
Section 5: Fired Up Fundraising

Start Planning for Major Gifts Fundraising and Capital Campaigns - Amy Eisenstein ACFRE
Interview with Amy Eisenstein ACFRE (USA) - CEO and Co-Founder of The Capital Campaign Toolkit.
Amy Eisenstein ACFRE, has been a development professional and fundraising consultant for more than 20 years. Recognised as a leading expert in her field, she’s helped small and large nonprofits raise millions of dollars through major gift and capital campaigns, board development, annual fund campaigns, direct mail, and planned gift solicitations.
Included in this episode:
Section 1: Reflecting on the beginning of Amy's fundraising career, early successes and mistakes made
Section 2: Being successful with Major Gifts Fundraising
Section 3: Getting started with Capital Campaigns
Section 4: Fundraising during Covid-19
Section 5: The importance of serving on Boards for your professional development
Section 6: Amy's final advice to inspire and fulfil fundraisers and nonprofits

The Importance of 'Fundraising Freedom' - Valerio Melandri
Interview with Valerio Melandri (ITA)
Valerio is a Professor of Fundraising at the University of Bologna, Italy, and is the Founder and Chairman of Festival del Fundraising which is the fifth most attended fundraising event in the world.
Valerio teaches his students at the university the “Principles and Techniques of Fundraising” and is the director of the Masters program in Fundraising. Valerio is an international recognised fundraising trainer, keynote speaker and founder and president of the fundraising consultancy, Philanthropy Centro Studi.
Topics included in this podcast:
Section 1: Key lessons learnt early on in Valerio's fundraising career
Section 2: Fundraisers needing to have freedom in their work
Section 3: Fundraising growth opportunities and channels
Section 4: Teaching fundraising at a university
Section 5: Valerio's final advice to inspire and fulfil fundraisers

Having an Impact with your Legacy Fundraising Program - Richard Radcliffe
Interview with Richard Radcliffe (UK)
Richard is the founder of Radcliffe Consulting and was awarded the “Lifetime Contribution to Fundraising Award” by the Institute of Fundraising UK.
With over 40 years in fundraising experience, which includes more than 30 years specialising in legacies, there isn’t much about legacy fundraising that Richard doesn’t know. He has written (or helped draft) more than 700 successful legacy fundraising strategies. He also the Author of “Why legacies are brilliant for charities and how to get them.”
Included in this episode:
Section 1: Key lessons learnt early in Richard's fundraising career
Section 2: Creating impactful legacy giving programs for your nonprofit
Section 3: How Covid-19 has effected legacy giving
Section 4: Staying motivated and training over 500 clients across 30 different countries
Section 5: Richard's final advice to inspire and fulfil fundraisers and nonprofits

Build Stronger Donor Relationships and Apply Fundraising Best Practices - Ken Burnett
Interview with Ken Burnett (UK) - Founder and Managing Trustee of SOFII; Voted Most Influential Fundraiser in UK (2011).
Ken is an author, lecturer and consultant on fundraising, marketing and communications for nonprofit organisations worldwide. In 2007 Ken Burnett was recipient of Professional Fundraising magazine’s ‘Outstanding Contribution’ award and the UK Institute of Fundraising’s ‘Lifetime Contribution’ award.
Sections included in this episode:
Section 1: Ken Burnett’s early days in fundraising
Section 2: Storytelling for fundraising
Section 3: Relationship fundraising
Section 4: Professional development for fundraisers
Section 5: SOFII and next plans

Leading Your Charity from the Front - Nigel Harris CFRE
Interview with Nigel Harris CFRE (AUS) - 25 years as CEO of Mater Foundation and the 2012 FIA Arthur Venn Fundraising Professional of the Year.
Nigel Harris is an established and recognised non-profit sector leader with a strong focus on philanthropy and fundraising leadership. A long-term leader in the fundraising sector, in Australia and internationally, Nigel is a highly regarded presenter, writer, educator and mentor, and has a specific focus on leadership, governance and organisational development.
Included in this episode:
Section 1: The beginning of Nigel's fundraising journey and key lessons learnt through mistakes made along the way
Section 2: The role of CEO and fundraising success at Mater Foundation
Section 3: Creating a philanthropic culture within an organisation
Section 4: Quick fire fundraising tips
Section 5: Reflecting on notable achievements in the fundraising space
Section 6: Nigel's final advice to inspire and fulfil fundraisers and nonprofits

Fire Lousy Nonprofit Board Members 🔥 - Simone Joyaux ACFRE
Interview with Simone Joyaux ACFRE (USA) - Founder of Joyaux Associates and author of Strategic Fund Development (3rd edition).
For the past 40+ years Simone Joyaux has operated her consultancy to NGOs and not-for-profits, Joyaux Associates, where Simone specialises in Board management, Fund Development and Strategic Planning.
Simone is a fundraising trainer, speaker, coach and mentor; and has written three books and contributed to several more. Simone writes for a column for the Nonprofit Quarterly and regularly serves on boards and has founded two organisations to go with that.
Simone is a world renowned fundraising expert and was rated 4th by Philanthropy Media’s in America’s Top 25 Fundraising Experts.
Included in this episode:
Section 1: The beginning of Simone's fundraising career, mistakes made and lessons learnt along the way
Section 2: Reflecting on the successes of a 40+ year fundraising career
Section 3: Being strategic in your fundraising planning and discussing missed opportunities for fundraisers right now
Section 4: Being an effective leader where every voice is heard
Section 5: Next steps and Simone's final advice to inspire and fulfil fundraisers

How Leadership Styles Impacts Fundraising - Marc Pitman
Interview with Marc Pitman (USA) - CEO of The Concord Leadership Group and Executive Director of the Nonprofit Academy.
Marc Pitman is an international leadership coach and fundraising trainer. Marc helps nonprofit board members and staff get excited about asking for money. He is the author of Ask Without Fear!® and is recognised by The Atlantic as “1 of 5 Philanthropic blogs fundraisers need to read.”
This episode includes:
Section 1: The beginning of Marc's fundraising career; key lessons learnt, successes and failures
Section 2: Why successful fundraising can only been achieved through successful leadership
Section 3: Quick fire fundraising tips
Section 4: Fundraising in the future
Section 5: Marc's final advice to inspire and fulfil fundraisers and nonprofits

Execute your Digital Fundraising Strategies with Success - Jonathan Dawson
Interview with Jonathan Dawson (AUS) - Digital Fundraising Expert & Founder of Digital Ninjas.
Jonathan Dawson lead UNICEF Australia’s digital campaigns for over three years before starting his mission driven digital agency. His agency focuses on helping their not-for-profit clients drive measurable results from digital channels.
Sections of this episode include:
Section 1: Jonathan's career and success stories at UNICEF Australia when leading their digital fundraising campaigns.
Section 2: Common problems fundraising teams are making when it comes to digital fundraising and how to make a bigger impact in attracting new donors online
Section 3: Being strategic with your Google Adwords Grant
Section 4: SEO for fundraising and measuring the success of SEO
Section 5: Analysing the most important metrics for your online fundraising efforts
Section 6: Lead generation for monthly giving programs
Section 7: Jonathan's final advice to inspire and fulfil fundraisers and nonprofits

Be Analytical with Every Dollar Invested in Fundraising - Carl Young CFRE
Interview with Carl Young CFRE (AUS) - Philanthropy and Fundraising Director at the Peter MacCallum Cancer Centre in Melbourne, Australia.
Carl is one of Australia’s most successful fundraising leaders and has been the Philanthropy and Fundraising Director at the Peter MacCallum Cancer Centre for almost ten years. Carl and his team have achieved some of Australia’s most notable fundraising awards over the years as well personally being awarded a FIA Fellowship for contribution and service to the fundraising sector.
A few of Carl's most notable achievements include:
- 2019 Fundraising team of the year - Winner
- 2018 National Awards for Fundraising Excellence (Donor Acquisition, Major Gifts) - Winner
- 2017 Donor Renewal (charities over $5m) - FIA Fundraising Award for Excellence Winner
Included in this episode:
Section 1: Reflecting on Carl’s early years of fundraising career including his success stories and lessons learnt.
Section 2: Planning for a success fundraising appeal - budgets, cost of fundraising and measuring your ROI
Section 3: Being successful with Face-to-Face Fundraising (F2F)
Section 4: Fundraising leadership and recruiting the right fundraising talent
Section 5: Using best practice fundraising fundamentals and what the future holds
Section 6: Carl's final advise to inspire and fulfil fundraisers and nonprofits

From Vision to $5 Million in Revenue in Five Years - Kylie Wallace
Interview with Kylie Wallace (AUS) - the previous Head of Campaigns for Polished Man, 2019 Fundraising and Philanthropy Mover and Shaker award winner.
Kylie is an international campaigning, fundraising and marketing professional specialising in the NFP sector. Kylie’s greatest success to date has been managing ygap’s Polished Man campaign. She has grown it from simply just an idea into a global movement of 93,000 fundraisers, 62,000 donors from 110 countries around the world, raising $5 million dollars in five years.
Topics included in this episode:
Section 1: Early successes and lessons learnt working in fundraising
Section 2: Being successful in Event Fundraising
Section 3: The overwhelming success of the Polished Man campaign for ygap
Section 4: Fundraising in the future
Section 5: Kylie's final advice to inspire and fulfil fundraisers and nonprofits

Convert the Right Donors with Compelling Content - Shanelle Newton Clapham
Interview with Shanelle Newton Clapham (AUS) - CEO and Chief Digital Marketing Strategist at Parachute Digital.
Shanelle is a passionate marketer & fundraiser and the author of the digital fundraising book Attracting Donors Online – Digital Fundraising that works. Shanelle’s career goal is to help non-profit organisations make more money online by creating excellent digital experiences that leave their donors feeling like their minds have been read.
Included in this episode:
- Shanelle's early years working in fundraising
- Building a website that converts at WWF Australia
- Improving your digital strategies
- Create compelling content that attracts new donors
- Common mistakes fundraising teams are making when it comes to digital
- Tips to drive engagement on social media and email
- Digital fundraising trends emerging
- Shanelle's final advice to inspire and fulfil fundraisers and nonprofits

Go Beyond Fundraising and Lead from the Front - Lani Masuku
Interview with Lani Masuku (AUS) - CEO of The Nappy Collective and Founder of Organic SUKU
Lani has had years of experience in the not for profit space starting as support and growing into leadership. Lani’s interest in socially good businesses has led her to start a hair care product business called Organic SUKU and is currently the CEO of a Melbourne based non-profit, The Nappy Collective.
Previous to these roles, Lani was the Fundraising Manager at RSPCA Victoria and the Community Engagement Manager at Plan International Australia.
Sections included in this episode:
Section 1: Reflecting on the beginning of Lani's fundraising career and key lessons learnt
Section 2: Being an effective fundraising leader
Section 3: Going beyond fundraising and leading from the front
Section 4: Fundraising initiatives at The Nappy Collective in Melbourne
Section 5: Advice to improve your fundraising programs
Section 6: Lani's final advice to inspire and fulfil fundraisers and nonprofits

Make your Donors Feel Part of the Solution - Leanne Down
Interview with Leanne Down (AUS) - Fundraising & Marketing Executive Manager at Trust For Nature.
Before leading Trust For Nature’s fundraising efforts, Leanne spent over ten years helping grow not-for-profits through international fundraising consultancy firm, DVA Navion.
Included in this episode:
- Key lessons learnt early in Leanne's fundraising career
- Common mistakes fundraising teams make
- The success of fundraising at Trust For Nature
- Advice for being more strategic in your planning to fundraising appeals
- Being an effective fundraising leader
- Important fundraising trends
- Leanne's final advice to inspire and fulfil fundraisers and nonprofits

Giving Donors a Deeper Level of Engagement - Jeremy Bennett
Interview with Jeremy Bennett - Owner and Chief Consultant at Bigfoot Fundraising
Jeremy is an experienced and innovative direct and digital fundraiser with a proven track record of growing Individual giving fundraising programs in Australia, the UK and Asia. Jeremy’s experience includes working for Shelter UK, WAP Australia and more recently at Amnesty International Australia as their Acquisition Manager.
Included in this episode:
- Key lessons learnt early in Jeremy's fundraising career
- Successful fundraising campaigns at WAP Australia
- Improving donor engagement and successful campaigns at Amnesty International Australia
- Advice for improving your fundraising strategies and your donors journey
- Maximising your digital fundraising efforts
- Important fundraising trends to be aware of
- Moving into a fundraising consultancy role after working for inside fundraising teams for nonprofits
- Final piece of advice