Funky Marketing Show

Our guest is Jemmi Laaninen, Marketing Ops Director at Leadoo Marketing Technologies.  What's marketing ops? It's making problems disappear before other people even had those on their radar, smoothing friction, and enabling others to focus on the things that matter the most. It's also being the Emotional Support Marketer. That's where Jemmi excels! Put together analytical numbers-nerd, who loves to study behavioral data and the human mind, has vast experience in digital marketing, project management, and martech, and who loves systems but also thrives with endless curiosity and opportunities, and you'll get Jemmi. When she was a kid she wanted to become a psychologist when she grow up, but she was told she was too sensitive for that. She became a marketing professional instead. Her mom said she just literally clearly wanted to work with the human mind in one way or the other it seems. So I have worked with B2B and SaaS businesses for the better part of my career, in marketing and business development-related roles, leading key accounts, product launch marketing initiatives, teams, and business-critical projects. Acting as the glue between different functions and finding always better ways to work together are one of the most rewarding parts of her work. Here's what we talked about. 0:00 - Intro 2:39 - Jemmi's background 4:45 - Overthinking leads to complication  6:08 - How has the company evolved since Jemmi joined 10:23 - Setting up things for further growth 11:53 - Marketing can’t do it alone 15:20 - Getting into CRM is a must! 16:20 - Measuring marketing against the MQLs 17:05 - Understand what you can measure  18:37 - Combining data for marketing and sales 21:38 - Story and the buying experience is what differentiate companies 24:09 - Make your website the BEST possible sales channel! 25:52 - DON’T force everyone through the SAME sales funnel 29:38 - Technology won’t make any difference 34:09 - "Color of the button" myth DEBUNKED 37:10 - Rebranding and changing the website does not equal success 40:26 - Internal efficiency of marketing ops is crucial for the company 48:23 - The weirdest list that Jemi has created 50:09 - Books help us escape the real world 51:16 - What are people inside Jemmi's team doing 55:21 - Outro Follow Jemmi on LinkedIn: https://www.linkedin.com/in/jemmi-laaninen/ Subscribe to the Funky Marketing Show on any podcast platform and drop a question. --------------------------------------------------------------------------------------------------- Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let’s talk and see how we can make your business GROW!

Nemanja Zivkovic was recently a guest on the Spamming Zero Podcast by Flip CX where he shared a lot talking to Brian Schiff and James Gilbert! That episode was originally published here https://podcasts.apple.com/us/podcast/spamming-zero/id1626323789?i=1000591894451 It’s a fresh new year! No better time to add a little unconventional thinking to your marketing strategy - and no better source for top tips in that department than Nemanja. He sat down with Brian and James to share what going funky has done for his career and what it can do for all your organizations out there - this week, on Flip’s Spamming Zero Podcast. Why Nemanja decided to lean all the way into funky marketing The trap of doing things the way they’ve always been done? Unique ideas Nemanja has brought to the table and results seen Keeping things simple & repurposing content The value-add-first approach Data + Creativity = killer combo Nemanja’s thoughts on automation in marketing And more The episode is now officially LIVE (woot woot!) ☺ You can find it in most places, but here's the link to the Apple Podcast: Apple Podcasts: https://lnkd.in/dewF-Nv8 #marketing #podcast #automation #creativity #content #funkymarketing

Our guest is Michelle J Raymond! She spent 20+ years in B2B sales roles and discovered social selling on LinkedIn around eight years ago. Her business Good Trading Co was created to share what she has learned with business owners who recognize that the modern B2B buyer is online. She's a globally recognized Company Page expert by her peers and the LinkedIn Pages team. 2X LinkedIn author - Business Gold and The LinkedIn Branding Book.  She lives in Sydney but has the pleasure of working with clients globally.  Nemanja and Michelle talked about a lot of topics! Here's an overview: 0:00 - Intro 3:02 - Michelle's work motivation and passion 4:10 - Figuring out LinkedIn  7:13 - LinkedIn pages and groups are making a COMEBACK?! 9:15 - Why it’s important to develop a company's and personal brand 13:00 - Marketing agencies DON’T DO marketing for themselves 15:20 - When you should start posting on the company page? 19:13 - Don't give up on LinkedIn 21:27 - LinkedIn Company Page’s = Small vs Big Team Approach 25:18 - Prioritize the content your audience wants to see 27:24 - Remind people to visit your company page 33:02 - Use the page to attract employees 37:48 - Leaders should lead by an example 38:50 - Support your employees to achieve their goals 40:04 - The MOST important things that DRIVE company pages 46:46 - Create content with a longer shelf life 52:35 - Outro Follow Michelle on LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Check her website: http://michellesquared.com/ THE LINKEDIN BRANDING BOOK: The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth (English Edition): https://www.amazon.it/dp/B0BM6CQ68K?geniuslink=true Business Gold: Build Awareness, Authority, and Advantage with LinkedIn Company Pages: https://www.amazon.com/dp/0473605104/ref=tsm_1_fb_lk Subscribe to the Funky Marketing Show on any podcast platform and drop a question. --------------------------------------------------------------------------------------------------- Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let’s talk and see how we can make your business GROW!

Our guest is Scott Marker, CEO of MCA², LLC. | B2B Sales & Marketing Strategist, Trainer, Coach & Speaker | 2x Author on B2B Sales & Marketing Scott runs two successful companies. MCA² LLC. - helps business leaders retain and gain more customers through proven B2B marketing and sales strategies. Not, the same old BS as your competitors. He gives you an unfair advantage over your competitors! Treasure Valley LLC., helps Treasure Valley Idaho business owners and decision-makers turn casual business connections into profitable business relationships, with a proven NIA franchise model. We talked about B2B sales and marketing. Here's an overview of what we covered. 0:00 - Intro 2:40 - Scott's backstory in running 2 companies 5:24 - Revenue people have no clue about marketing and CS 10:22 - B2B companies put too much emphasis on sales 14:32 - A lot of Sales leaders should be FIRED! 17:32 - Marketers are now held more accountable 21:36 - Capturing and creating demand should be measured separately 23:27 - Focus on the customer and make sure to talk to them 29:31 - Buyers DON’T want to talk to Salespeople 35:16 - SaaS companies focus fully on Acquisition 37:45 - What will happen with the SDR's in the future? 42:13 - Buying experience is what creates differentiation  48:48 - Start using LOGIC 52:20 - Leadership will change when the younger generations take over 53:56 - Outro Follow Scott on LinkedIn: https://www.linkedin.com/in/scottmarker1/ Subscribe to the Funky Marketing Show on any podcast platform and drop a question. --------------------------------------------------------------------------------------------------- Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let’s talk and see how we can make your business GROW!

Our guest is Timothy Rodman, CPMM, Director of Marketing at TroyRx, "Expert in Differentiation", Empathy Prescriber, and 2x Girl Dad. Having graduated with a degree in Graphic Design from Pittsburgh Technical College in late 2012, he was fortunate enough to land a career in marketing immediately after graduating. Starting as a Marketing Intern and working his way up to a now Director of Marketing title, he offers a unique balance of experience and knowledge through all aspects of a functioning marketing operation. He has adopted an affinity for diversity, equity, and inclusion in the workplace, how work and life work with (not against) one another, audience-building through high-quality content creation, over-the-top market analysis, customer voice adoption, and internal motivation and team building. He is currently building something good in healthcare but has a proven track record of success in:  • Fintech, winning an accredited award for a campaign that generated $1mil+ over the expected goal set. • industrial manufacturing, creating a new way to sell reaching $600k in unexpected revenue in eight (8) months. • marketing consulting, earning the business as lead designer for Pittsburgh City United FC's rebranding initiatives. • Proptech, increasing inbound demo requests by 100% YOY through multi-channel campaigns Tim has got 10 years of corporate b2b marketing under his belt and stories like you wouldn't believe (or maybe you would). Here's what we talked about: 0:00 - Intro 3:00 - Timothy Rodman's background 4:46 - Differentiation -  Sexy or not? 7:53 - ZIG when others ZAG! 10:36 - Not everybody sees what you are seeing 15:36 - B2B has CHANGED 20:00 - Are you educating your customers? 23:52 - Better leads = Better conversions! 27:34 - If something doesn’t work, change the approach 30:15 - Create a good foundation, seize the demand, and then EXPAND 31:13 - Rising to the position of leadership 41:27 - Education and work experience got us to where we are now 44:40 - Always explain the way 46:16 - Prove that you are worth your weight 52:57 - Music and B2B Marketing 56:30 - Message for the Funky Marketing audience 59:35 - Outro Connect with Timothy: https://www.linkedin.com/in/timothy-rodman-cpmm-a19b6a47/ Subscribe to the Funky Marketing Show on any podcast platform and drop a question. --------------------------------------------------------------------------------------------------- Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let’s talk and see how we can make your business GROW!

Our guest is Joseph Lewin, Director of Demand Generation at Proofpoint Marketing. A𝘁 𝗣𝗿𝗼𝗼𝗳𝗽𝗼𝗶𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, they help Medtech, manufacturing, and technical professional services companies build relationships at scale. Joseph is a distiller of ideas and a driver of demand. In English, he grows companies by clarifying messaging and delivering a relationship-driven revenue pipeline. His career changed the day he started a podcast and focused on LinkedIn. Now he uses what he has learned to help companies build trusted relationships with their ideal buyers. He's the host of The Strategic Marketer, where he talks with marketers that are way smarter than him so we can learn to be better marketers together. He's married to the most amazing woman on the planet 💪🏻.  She left a thriving career to homeschool their four kids 👦🏿👧🏿👧🏼👶🏼. Growing up, he had a severe learning “glitch.” He was diagnosed with dyslexia, but he doesn’t think that’s right. 😂😂 He couldn’t read past a second-grade level until after he was twelve years old. And now he writes for a living.  Here's what we talked about: 0:00 - Intro 1:32 - The meaning of funk in the Funky Marketing 3:55 - Working and connecting with people on a daily basis 8:02 - Joseph Lewin career story 12:00 - Learning people skills at every opportunity 15:29 - Podcast as a shortcut for customer research and relationship building 19:09 - What does it mean to actually build relationships with your potential clients 22:33 - Mutual respect or pure business, which has more success? 24:52 - Find people who are influential to your decision-maker 26:45 - Easy way to gain extra credibility 28:45 - One of the most famous biases in B2B 32:43 - The most common mistake companies make when scaling 38:44 - Use your peers to spread your network 41:22 - The power of relationships 47:04 - Most of your target audience is not in the market 50:00 - Differentiate your product way before the customers have a dire need for it 53:10 - Customers are not animals 54:57 - How to acquire the right customers 59:02 - Outro Connect with Joseph: https://www.linkedin.com/in/joseph-lewin/ Check Proofpoint marketing: https://proofpoint.marketing/ Subscribe to the Funky Marketing Show on any podcast platform and drop a question. --------------------------------------------------------------------------------------------------- Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let’s talk and see how we can make your business GROW!

Our guest is Taran Hughes, Startup Sales Performance & Pitching Coach. Taran Hughes is a successful sales professional passionate about developing greater conscious awareness in the sales and business environments. ​Taran has held leadership roles within the telecommunications industry for over ten years, working within such organizations as SingTel, BT, AboveNet, and Zayo. His drive and focus have always been to foster sales excellence and develop talent. He is now focusing his work on startups and young enterprises, instilling the same winning mindset he fostered in the corporate world. 0:00 - Intro 2:14 - Who is Taran Hughes 5:36 - Do VC-founded companies attract talented people by appealing to a lottery mentality?  9:32 - Hyper-growth and acceleration is catabolic 13:06 - If you want to fix the world, fix yourself 15:00 - Do you need an investment and when it’s the right time for one? 20:37 - Simple ways to improve investment rise 23:09 - Seizing the opportunity based on a hunch/ Don’t go after things based on a hunch 25:30 - Small optimizations to get better investments 28:50 - How to create the best pitch to get an investment 33:12 - How can you improve the sales mindset 38:28 - The best sales approach is the personal approach 42:25 - Marketers lack an understanding of the sales function 45:02 - Learning how to deal with people  49:58 - Understand your customers and their objective so you can align that with your offer 51:30 - Outro Connect with Taran: https://www.linkedin.com/in/taranhughes/ Learn more about PitchSlap: pitchslap.live Learn more about the conscious sale: theconscioussale.com Subscribe to the Funky Marketing Show on any podcast platform and drop a question. --------------------------------------------------------------------------------------------------- Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let’s talk and see how we can make your business GROW!

© Richard van der Blom has released the 4th edition of the LinkedIn Algorithm Report, and today we're gonna go through it, analyze and comment. Got any questions? You can find the algorithm here: https://lnkd.in/dTJP_cNH, make sure to follow Richard. He was our guest on the Show this May, find the full episode here: https://lnkd.in/dn_DnkKr Subscribe to the Funky Marketing Show on any podcast platform and drop a question. Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Nemanja was a guest on a Be a better leader podcast, and had a great chat with the host, Felicjan Rybka. I shared a lot of great insights for all people who work in B2B. Here's the original episode https://podcasts.apple.com/us/podcast/how-to-ensure-a-great-buyer-experience-nemanja-zivkovic/id1642382353?i=1000588272203 Here's what Felicjan said. Buyer behaviors change, and so does the internet. In this episode, you will learn how to adapt to this situation. Nemanja Zivkovic the CEO of Funky Marketing tells us what the sales/marketing landscape looks like today. He shares how you can impact the buyer journey to ensure your Ideal Customers have a great experience from the first moment they interact with your brand. And he tells us the story of how he started Funky Marketing without previous experience in B2B. In this episode, you will also learn if you should pay attention to competitors. Nemanja has an interesting take on it. But he also shares why a unique Point of View is an unfair advantage in business. Timestamps: (00:45) - What should every B2B Leader know about buyers? (04:10) - Do all decision-makers change their behavior? (06:40) - How can we ensure a great buying experience? (10:30) - How do you learn how people buy in a situation where you are launching a new product/service? (13:30) - Is fostering relationships the key to success in B2B? (15:55) - Can you control the buyer journey? (19:30) - Creating and damming demand. (21:50) - How to start creating demand with a low budget? (28:00) - NICHE DOWN (29:30) - Biggest takeaway from Nemanja- have a unique POV (31:15) - Where you can find Nemanja and how can he help you? (32:20) - Who should I interview next? Nemanja on Linkedin - https://www.linkedin.com/in/zivkovicnemanja/ Funky Marketing - https://www.funkymarketing.net/ Funky Marketing Linkedin - https://www.linkedin.com/company/funkymarketing/ Funky Marketing Facebook - https://www.facebook.com/funkymarketing.net/ Funky Marketing Twitter - https://twitter.com/funkyymarketing

Our guest is George Chasiotis, Managing Director at MINUTTIA and Host of The SaaS SEO Show. George helps B2B SaaS companies accelerate organic growth through data-driven content marketing and SEO. He's also a host of The SaaS SEO Show, a platform for meaningful connections and honest conversations with people who are real, hard-working practitioners and high performers in the SaaS industry.  We talked about Content marketing and SEO. Find here what we covered: 0:00 - Intro 2:36 - Getting to know George 5:57 - What made George rebrand Minuttia? 9:27 - If you want to stay ahead, you need to evolve your brand constantly 15:25 - What are SaaS companies doing wrong when it comes to SEO? 24:55 - How to create and dam the demand with SEO 32:12 - The way you target keywords makes all the difference 38:18 - SEO is a customer research team 41:21 - 3 types of research for the SEO 45:36 - Is the content written only for SEO good content? 53:54 - Try not to focus as much on SEO 56:04 - Outro Connect with George: https://www.linkedin.com/in/georgioschasiotis/ Learn more about Minuttia: https://minuttia.com/ Subscribe to The SaaS SEO Show: https://www.youtube.com/c/MINUTTIA https://podcasts.apple.com/us/podcast/the-saas-seo-show/id1589952421 Subscribe to the Funky Marketing Show on any podcast platform and drop a question. --------------------------------------------------------------------------------------------------- Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let’s talk and see how we can make your business GROW!

Our guest is Nelson Gilliat, Fonder of Marketing-Led Growth (MLG) via The Buyer Centric Revenue Model and Author. Here's what Nelson preaches about. Liberate from outdated and harmful Sales-Led Growth, with Marketing-Led Growth™️ (MLG) via MODERN B2B Marketing and Sales model built for TODAY, not 40 years ago: The Buyer Centric Revenue Model™️ 𝟏) 𝐌𝐋𝐆: 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐨 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐚𝐧𝐝 𝐟𝐫𝐞𝐞 𝐭𝐫𝐢𝐚𝐥 𝐚𝐜𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧𝐬 (𝐬𝐞𝐥𝐟-𝐬𝐞𝐫𝐯𝐢𝐜𝐞), 𝐚𝐧𝐝 𝐥𝐞𝐚𝐝𝐬 𝐟𝐨𝐫 𝐒𝐚𝐥𝐞𝐬 (𝐞𝐱𝐭𝐞𝐧𝐭 𝐛𝐮𝐲𝐞𝐫𝐬 𝐧𝐞𝐞𝐝 𝐒𝐚𝐥𝐞𝐬) 𝐯𝐢𝐚 𝐧𝐨𝐧-𝐬𝐩𝐚𝐦 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝘁𝗵𝗮𝘁 𝗱𝗿𝗶𝘃𝗲𝘀 𝗯𝘂𝘆𝗲𝗿𝘀 𝘁𝗼 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘁𝗼 𝘀𝗲𝗹𝗳-𝘀𝗲𝗿𝘃𝗲 (𝗹𝗲𝗮𝗿𝗻, 𝘁𝗿𝘆, 𝗯𝘂𝘆) 𝘁𝗼 𝗲𝘅𝘁𝗲𝗻𝘁 𝗽𝗼𝘀𝘀𝗶𝗯𝗹𝗲 𝗮𝗻𝗱 𝗱𝗲𝘀𝗶𝗿𝗲𝗱–𝘄/𝗢𝗣𝗧𝗜𝗢𝗡 𝗳𝗼𝗿 𝐒𝐚𝐥𝐞𝐬 𝐭𝐨 𝐡𝐞𝐥𝐩 𝐦𝐨𝐬𝐭𝐥𝐲 𝐰𝐢𝐭𝐡 𝐩𝐨𝐬𝐭-𝐬𝐚𝐥𝐞 𝐟𝐮𝐥𝐟𝐢𝐥𝐥𝐦𝐞𝐧𝐭 (𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐒𝐮𝐜𝐜𝐞𝐬𝐬) Sunset SLG from 1980’s: Sales Development, Sales Assembly Line, quota, commission, forcing buyers artificially and prematurely to Sales. Turn Sales Development into Marketing with 2 experiments. SD first to thank you 𝟐) 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 (𝐀𝐄-𝐂𝐒𝐌 𝐫𝐨𝐥𝐞 𝐜𝐨𝐦𝐛𝐢𝐧𝐞𝐝, 𝐧𝐨 𝐡𝐚𝐧𝐝𝐨𝐟𝐟𝐬, 𝐧𝐨 𝐬𝐩𝐚𝐦, 𝐧𝐨 𝐪𝐮𝐨𝐭𝐚, 𝐧𝐨 𝐜𝐨𝐦𝐦𝐢𝐬𝐬𝐢𝐨𝐧, 𝐬𝐮𝐩𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠) 𝐭𝐨 𝐡𝐞𝐥𝐩 𝐦𝐨𝐬𝐭𝐥𝐲 𝐰𝐢𝐭𝐡 𝐩𝐨𝐬𝐭-𝐬𝐚𝐥𝐞 𝐟𝐮𝐥𝐟𝐢𝐥𝐥𝐦𝐞𝐧𝐭 Sunset bloated Sales Assembly Line. Rebrand Sales as Customer Success, with the AE-CSM role combined 𝟑) 𝐑𝐞𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐂𝐒 𝐠𝐨𝐚𝐥𝐬 𝐚𝐧𝐝 𝐦𝐞𝐭𝐫𝐢𝐜𝐬 (𝐩𝐫𝐨𝐟𝐢𝐭, 𝐂𝐀𝐂, 𝐂𝐀𝐂 𝐩𝐚𝐲𝐛𝐚𝐜𝐤, 𝐂𝐋𝐕, 𝐜𝐡𝐮𝐫𝐧, 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐡𝐞𝐚𝐥𝐭𝐡 𝐚𝐧𝐝 𝐬𝐚𝐭𝐢𝐬𝐟𝐚𝐜𝐭𝐢𝐨𝐧, 𝐰𝐢𝐧 𝐫𝐚𝐭𝐞, 𝐬𝐚𝐥𝐞𝐬 𝐜𝐲𝐜𝐥𝐞, 𝐀𝐂𝐕, 𝐝𝐞𝐦𝐨 𝐫𝐞𝐪𝐮𝐞𝐬𝐭𝐬, 𝐨𝐩𝐩𝐬 𝐞𝐭𝐜) Sunset contact info of uninterested buyers (MQLs) for Marketing. Revenue on initial sale (quota) for Sales 𝟒) 𝐂𝐒 𝐜𝐨𝐦𝐩 𝐟𝐮𝐥𝐥 𝐎𝐓𝐄 𝐬𝐚𝐥𝐚𝐫𝐲 + 𝐛𝐨𝐧𝐮𝐬 𝐥𝐢𝐤𝐞 𝐚𝐧𝐲 𝐨𝐭𝐡𝐞𝐫 𝐞𝐦𝐩𝐥𝐨𝐲𝐞𝐞 Sunset commission (half salary withheld pending quota attainment, tiny probability to exceed full salary to extent quota exceeded) Or at least let CS choose Here's what we talked about: 0:00 - Intro 4:06 - Getting to know Nelson Gilliat 5:19 - Gathering information for the “Marketing-Led Growth” book 11:39 - Marketing-Led or Sales-Led company 21:30 - What should the Product-Led companies do 25:45 - Buying experience is the most important thing 31:50 - Why companies need a growth playbook 35:43 - How to make a transition to Marketing-Led growth 39:22 - Sales development is the problem of the Sales-Led growth 41:19 - Interview your customers, don’t spam them 47:07 - If you do marketing right, you need way less sales 50:36 - The key growth and profit driver is marketing, not sales 55:48 - Prioritizing between sales and marketing 57:33 - What to do if a Sales-Led growth company refuses to change 1:02:50 - Outro Find here more info about Nelson: LinkedIn: https://www.linkedin.com/in/nelson-gilliat/ Marketing-Led Growth via The Buyer Centric Revenue Model: https://www.amazon.com/Death-SDR-Birth-Centric-Revenue-ebook/dp/B09GT562GL Buyer Centric Revenue and Community: https://www.buyercentricrevenue.com/ Subscribe to the Funky Marketing Show on any podcast platform and drop a question. --------------------------------------------------------------------------------------------------- Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let’s talk and see how we can make your business GROW!

Today, I want to share with you the way we manage content, distribute it, repurpose it, and optimize aka the way we create a B2B content marketing machine. Got any questions? Subscribe to the Funky Marketing Show on any podcast platform and drop a question.  Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: YouTube: https://www.youtube.com/c/dilimanac Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple:https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing

Our guest is Yisrael (Yiz) Segall, Growth Mentor, Fractional CMO, and Senior Demand Generation Manager at floLIVE. Here's the overview of what we talked about: 0:00 - Intro 2:05 - Yisrael's work background 2:48 - Use the advantage of being small 4:58 - How does today's buyers' journey look like 8:47 - How decisions are made 14:08 - Prospect red flags 16:23 - How to adjust messaging and differentiate yourself 22:58 - Simplifying your messaging 26:55 - How did the content game change in the last few years 34:17 - Content is made to be engaged with and to make an impact 37:38 - Influencer marketing has arrived in B2B 46:04 - Most significant changes in advertising today 52:57 - Shifting the way you approach content changes the way you do advertisement 57:51 - Advertising is a great tool if you use it properly 58:40 - Always question the reason why you're doing things 1:00:29 - Outro Connect with Yiz: LinkedIn: https://www.linkedin.com/in/yisraelsegall/ --------------------------------------------------------------------------------------------------- Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let’s talk and see how we can make your business GROW! #b2bmarketing #demandgen #paidads #advertising #funkymarketing #revenue

Our guest is Gabriel Ehrlich, the founder of Remotion - a LinkedIn Ads agency in Tel Aviv. His mission is to build the best damn LinkedIn Ads agency on planet earth. Very ambitious, right? Since founding Remotion in the summer of 2016, he has worked with over 50 happy clients – including WalkMe, Gong, Yotpo, Monday.com, Cato Networks, Pcysys, Syte, hibob, CHEQ, Pipe, Lawgeex, accessiBe, Whitesource, and many more. And since 2020 he has grown from a one-man show to 14 full-time employees! Here's what we talked about: 0:00 - Intro 2:45 - Gabriel's background story 9:34 - Early days on LinkedIn and the first freelance experience 12:15 - B2B and B2C mentality 14:49 - Attribution in B2B is becoming more difficult 16:39 - Do your clients want what they say they want 20:07 - Realizing who your target customers are 24:44 - Building the structure of the team 30:45 - Choosing the right campaign managers 32:48 - Setting expectations with the clients 34:38 - How to scale companies from startup 37:01 - Recognizing the right leads 39:51 - Marketing automation tools just don't work well 40:58 - Leadership mindset is the most important thing for the company's growth 42:46 - Realizing when things are working well 44:22 - Ads tactics on LinkedIn 49:35 - Growing a LinkedIn ads agency in Israel 54:06 - Building a brand in B2B 58:06 - Outro Connect with Gabriel: LinkedIn: https://www.linkedin.com/in/ehrlichgabriel/ Remotion website: https://www.remotion.io/ --------------------------------------------------------------------------------------------------- Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let’s talk and see how we can make your business GROW! #b2bmarketing #demandgen #paidads #advertising #funkymarketing #revenue 

Are you looking for a way to increase your qualified pipeline and sales efficiency? Paid digital advertising may be the answer.  But how do you get started? And how do you make sure you're doing it right? Well, we've got you covered.  In this episode of the Funky Marketing Show, we're joined by a digital marketing expert Christopher Roche to discuss how to use paid digital advertising to increase your qualified pipeline and sales efficiency. Christopher has plenty of experience in the field of digital marketing, and he's here to share his knowledge with us. From how to use paid digital advertising and how to measure your marketing ROI, to how to actually create a demand for your product or service, we cover it all. Plus, we also answer one of the questions that everybody is asking these days: "Are Linkedin ads working?" So, whether you're new to the world of marketing or you're a seasoned pro,  this episode is a  must-listen. It's packed with valuable information and we are sure you'll definitely learn something new.  So, what are you waiting for? Hit the play button and let's get started! Overview of the episode: 0:00 - Intro 2:32 - What Christopher and his team do 5:00 -  Bigger vs smaller teams -  Which one is easier to work with? 8:47 - Getting people to do things your way 12:33 - Demand generation vs demand capture 18:22 - Is demand gen equal to advertisement?! 23:22 - Brand and the story around the product 24:54 - Motivating the sales team when building a long-term approach 26:50 - How do you create demand 31:00 - Are Linkedin ads working? 32:12 - Using social media campaigns for retargeting 36:50 - Word-of-mouth marketing 39:22 - The right way to consume the content 42:46 - Uncertainty is superficial 47:33 - Outro Find more about Christopher: https://www.linkedin.com/in/chrisjroche/ https://www.tiktok.com/@chris_roche https://www.catalystconsulting.services/ Enjoy! --------------------------------------------------------------------------------------------------- Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zx... Apple:https://podcasts.apple.com/us/podcast... Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contac... and schedule a call with us! We offer free 30-minute consultation! Let’s talk and see how we can make your business GROW! #b2bmarketing #leadgen #demandgen #paidads #advertising #funkymarketing

You've probably been told that you need to know your customers inside out in order to be successful. And while it's true that understanding your target market is essential, most businesses don't actually take the time to do proper customer research. As a result, they end up making assumptions about their customers that may not be accurate.  This can lead to all sorts of problems down the line, from marketing campaigns that miss the mark to products and services that don't meet customer needs. To avoid these pitfalls, you need to make sure you're doing proper customer research. But where do you start? Here! In this episode of the Funky Marketing Show, we sit down with my dear friend Zineb Layachi to talk about all things customer research. Zineb Layachi shares her top tips for conducting customer research that will give you the insights you need to make your business thrive. She also busts some common myths about customer research and reveals why it's so important to keep your finger on the pulse of your target market. Aside from customer research, we also talked about how to differentiate yourself in a crowded market and the importance of always putting your customers first. So, if you want to learn more about how to get to know your customers and how to differentiate your business, then this episode is for you! Tune in now and let's get funky! Overview of the episode: 0:00 - Intro 1:28 - Zineb's background 2:48 - Non-formal version of ourselves 5:15 - A recap of the past year and a half 9:31 - Always try to improve yourself 11:30 - Are you doing for yourself what you do for your clients 14:38 - We all have everything we need 17:40 - Creating a customers story from a puzzle 20:02 - How to make people talk more about themselves 25:35 - Do you really know your customers? 29:28 - Trying out different tones and narratives to ease the customers 32:24 - Let your personality out and use its potential 36:08 - Every generation has a different perspective on things 38:11 - What are the triggers that made you use your humor for work 41:32 - Educating people and giving them value 43:49 - If you have one million dollars, what would you change inside a company? 48:12 - Where can people find Zineb on the web 51:21 - Outro Find more about Zineb: https://www.linkedin.com/in/zineblayachi/ https://www.raisetherunway.co/ https://www.pitchslap.live/ Enjoy! --------------------------------------------------------------------------------------------------- Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple:https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultation! Let’s talk and see how we can make your business GROW! #marketresearch #customerresearch #storytelling #b2bmarketing #funkymarketing

We all want to have fun at work, but sometimes it's hard to know when to stop and get back to business. In many companies nowadays, there are a lot of entertaining activities to do during work hours, but how do you know when you're crossing the line between having fun and actually being productive? To discuss this topic, I called Catherine Ferarry Simon to join me in today's episode of the Funky Marketing Show. Catherine Ferarry Simon is the Chief People Officer at Scaleway, and she has a ton of experience in human resources and management. In this episode, we chat about how to find the perfect balance between fun and productivity at work, and Catherine gives us some great tips on how to stay on track. We also touched on how to keep the values and the culture as the company grows, and how to push your teammates to learn and grow with you. So if you're struggling to find the right balance between fun and productivity, or if you're just curious about how Scaleway maintains its values and culture, make sure to tune in to this episode! Overview of what we talked about: 0:00 - Intro 2:27 - Catherine's background story 7:14 - Alarming signs to avoid certain companies 12:09 - Moving from the US to Serbia 16:54 - Adapting to Paris 21:28 - Changes in the company Catherine brought 26:02 - Tech companies are growing fast 28:15 - How to keep the values and the culture as the company grows 32:54 - How to balance fun and productivity at work 36:13 - Pushing your teammates to work and grow 41:27 - How hard it is to change things in the company 45:58 - Conclusion  47:02 - Question for the next guest 48:05 - Outro Find more about Catherin: https://www.linkedin.com/in/catherinefsimon/ https://www.scaleway.com Enjoy! --------------------------------------------------------------------------------------------------- Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple:https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultation! Let’s talk and see how we can make your business GROW! #humanresources #companyculture #b2bgrowth #productivity #funkymarketing

Do you know your customers? Like really really know them? Most businesses say they do, but the truth is they only THINK they do. The difference between THINKING you know your customers and actually KNOWING your customers can be the difference between a thriving business and one that just gets by.  Think about it this way – if you really know your customers, you would be able to anticipate their needs and wants. You’d know what they like and don’t like. You’d know what makes them tick and what turns them off. You’d be able to give them what they want, when they want it, and how they want it. And you’d be able to market to them in a way that resonates. But most businesses don’t operate this way.  They think they know their customers, but they really don’t. And that’s a problem. So how to actually get to know your customers? Well, in today's episode of the Funky Marketing Show, we'll be discussing just that. We are joined by Ryan Paul Gibson, the Founder of Content lift, a B2B marketing company that helps businesses research and understand their customers better. Ryan is in marketing for over 20 years and the reason why he even got into the marketing industry was that he was really curious about how and why customers buy.  Now, he's on a mission to help businesses understand their customers better so they can create content, products, and services that their customers actually want and need. And, in this episode, he's going to show us exactly how to do that. Overview of what we talked about: 0:00 - Intro 3:12 - Ryan Paul's background story 8:32 - Sales and customers success are the ends of customers' journey 9:52 - The importance of understanding your customers and how they think 14:12 - Stop working from the end 17:16 - Customers' journey has changed a lot in the last few years 22:02 - How building the relationship with customers works 25:27 - Gathering information about your buyers 28:48 - Understanding the customers for better budget allocation 33:08 - What happens when the founder is the pipeline of the company 35:15 - Why interviews about your services are important 39:16 - Companies that don't know in which category to market 41:15 - Figuring out which piece of the buying journey is missing 45:08 - How to extract the right information from an interviews 49:10 - Take action on your mistakes 51:18 - How B2B companies buy 56:04 - B2B models constantly change and companies need to adapt fast 57:54 - Outro Find more about Ryan: https://www.linkedin.com/in/ryan-paul-gibson/ https://www.contentlift.io/ Enjoy! --------------------------------------------------------------------------------------------------- Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple:https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultation! Let’s talk and see how we can make your business GROW! #b2bmarketing #customers #marketresearch #funkymarketing

The moving industry is a huge industry. It impacts a lot of lives and many other industries besides it. And yet, not many people talk about it. That's why we invited Milovan Milosevic to our Funky Marketing Show. He's the founder of DriveSales, a CRM software company that helps moving companies reach their full revenue potential. Milovan sold over $30M of moving services and he has a ton of experience in the industry so we knew he would have some great insights to share. And man, did he deliver! We talked about many things related to the moving industry, what's the current state of it, what are the trends and where is it headed. We also dove deep into marketing and sales strategies that every moving company should be using to grow their business. If you're in the moving industry or thinking about getting into it, this is a must-listen episode! Here's an overview of what we talked about: 0:00 - Intro 3:27 - Why moving companies need CRM 6:43 - Automating the way to reach targets by using their buyers' journey 8:18 - Why are the surveys and storages important for the moving industry 12:07 - How did Milovan learn all the information he knows about the moving industry 15:22 - Learning to interact with people who are way above your pay grade 18:04 - Why the personal branding of the people working with you matters 22:10 - Should we put a job title on a LinkedIn profile when doing the outreach 24:31 - Humor wins 25:25 - How does the selling look like in the moving industry 28:09 - Creating brand, demand, and awareness 29:52 - Why positioning on Google for the moving industry is hard 32:06 - It should be easy to keep track of your shipments 35:38 - The structure of the company at the start 37:16 - Doing sales from a marketing perspective 39:04 - Developing a Drive Sales show podcast 45:50 - Outro Find more about Milovan: https://drivesales.com/ https://www.linkedin.com/in/milovan-milosevic/ https://www.youtube.com/channel/UCIYSU_zlxy-Nt-SkZy4448w Enjoy! -------------------------------------------------------------------------------------- Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!

These days, the term "thought leadership" is tossed around a lot. Everyone is talking about it and a lot of people claim to be thought leaders, but what does it actually mean? What separates the wannabes from the real thought leaders? And more importantly, how can you use thought leadership to scale your business? To discuss these things and to get some answers, in this episode of the Funky Marketing Show, I sat down with Ashley Faus, Content Strategy Lead at Atlassian, a multibillion-dollar software company. Ashley has a lot of experience with thought leadership and she was kind enough to share some insights on what it takes to be a thought leader, how to use thought leadership to scale your business, and how to get started if you're new to the idea. For this episode, I won't tell you to sit down and relax, instead, I want you to get a pen and paper because there are a lot of great insights and actionable tips that you'll want to take note of. Here's a quick overview of what we covered: 0:00 - Intro 1:27 - Developing the vibe of the show 3:48 - Ashley's background story 5:53 - Should developers do the writing for the developers' topics 8:48 - Using different talents to improve your work  12:02 - The importance of having feedback calls with clients 13:56 - Having a playground mindset 18:14 - Balancing customer experience 20:40 - Always think about the way people are coming to you and how they use your product 23:42 - Thought leadership is not what you think 30:29 - The majority of the people on LinkedIn are either in marketing or sales 31:58 - The point of thought leadership 36:05 - Share to the point where you share everything 36:56 - Thought leaders are pissed 37:54 - Incremental progress is the key 39:58 - Show people where they are making mistakes on their own example 41:41 - What’s the value of thought leadership 44:28 - Where is LinkedIn going 50:33 - Comments from the chat 51:14 - Social platforms are evolving in their own way 53:49 - Outro Connect with Ashley: https://www.linkedin.com/in/ashleyfaus/ Enjoy! -------------------------------------------------------------------------------------- Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW! #b2bmarketing #thoughtleadership #growth #funkymarketing

Growing a startup is a daunting task. There are a million things to think about and a million different ways to approach each one. Enough to make your head spin and your stomach churn. But don't worry, as always, we've got you covered. When it comes to growing a startup, setting up the foundation is one of the most important steps.  Think about it, you can't build a big house on a shaky foundation, can you? Even if you manage to do that, it's only a matter of time before it all comes crashing down. The same goes for your startup so it's obvious that setting up a strong foundation is of utmost importance.  However... Setting up a strong foundation is not enough, you also need to have a solid strategy in place. A strategy that will help you grow your startup and take it to the next level. Now, the question is: How do you actually go about setting up the foundation and finding the best strategy to grow your startup? You're in luck because that's exactly what we're going to be talking about today.  In this episode of the Funky Marketing Show, we have Vukasin Vukosavljevic, VP of marketing at Skillful Communications. Vukasin is also the former Head of Growth at lemlist and a Former Marketing Manager at Shyft. During his time at lemlist, Vukasin helped grow the company from $12K to $13.5M ARR and he also played a key role in helping Shyft raise multiple seed rounds and grow their revenue from $30K to $2M. So, if anyone knows a thing or two about setting up the foundation and finding the best strategy to grow your startup it's definitely Vukasin. So sit back, relax, and prepare to take some notes. Here's an overview of what we talked about: 0:00 - Intro 2:19 - You get to play this game only once, so why not play it the way you like 6:44 - Step out of the comfort zone and find your way 11:01 - What makes for good leadership 13:03 - Retirement comes in many forms 14:49 - How to find creative ways to grow a profitable business 22:29 - How to choose what to focus on for the best results 31:20 - Figuring out company strategic narrative 36:18 - Prove to the leadership that their way isn't working 41:16 - If your brand comes through the door, what would it look like?  46:16 - VP of marketing challenges 51:35 - Internal and external motivation 54:00 - Building a brand and growing a revenue 57:36 - Outro Enjoy! -------------------------------------------------------------------------------------- Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW! #b2bmarketing #growth #b2b #startups #funkymarketing

So you've got this great B2B product, and you're pretty confident that it would be a hit with developers. After all, what self-respecting developer wouldn't want to use the latest and greatest tools available? But here's the thing: just because your product is great doesn't mean that developers will automatically flock to it. In fact, selling to developers can be quite a challenge. Because of that, it's important to take the right approach when selling your B2B product to developers and in this episode of the Funky Marketing Show, we sit down with Zeljko Riha to talk about how to do just that. Zeljko is in the marketing world for a little over 15 years and he has a lot of experience in the field of B2B marketing, especially when it comes to selling to developers. So if you're looking for some actionable tips on how to sell your B2B product to developers (the right way), then this is the episode for you! Here's an overview of what we talked about: 0:00 - Intro 1:55 - Zeljko's background story 3:48 - There’s a lot less BS on Twitter than on LinkedIn 5:18 - Bringing B2C mindset into B2B world 12:40 - Digital sales are not marketing 16:41 - Marketing is like dating, you have to build a relationship 20:57 - Company backstory does matter to the clients 23:05 - Not every marketing is good marketing 24:39 - In a startup world there are no second chances 26:58 - Why developers market don't like marketing 31:06 - Developers have other interests outside the job as well, you just have to find them 34:55 - One thing to keep in mind choosing a community manager 38:00 - Marketing needs to have a different approach for every category 39:52 - You cannot base the company brand on one person 43:35 - Change is normal and it should be embraced 45:19 - Marketing on Twitter and Reddit 53:33 - Finding the talking points 57:01 - Marketing for startups that people are not aware of yet 59:39 - Learning from the other industries is the way forward 1:01:59 - Outro Enjoy! -------------------------------------------------------------------------------------- Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW! #b2bmarketing #b2b #digitalsales #startups #funkymarketing

Well guys, today, I have a special episode for all of you. In this episode of the Funky Marketing Show, I set down with Yaagneshwaran Ganesh, my dear friend who I've known for years and whom I respect a lot. Yaag and I met right when I was just starting Funky Marketing and he has been a great support ever since, being one of my first guests on this show and also helping me out a lot with advice and tips. Yaag is the Content Marketing Director at Avoma, an AI Meeting Assistant that automatically transcribes, summarizes, and analyzes every meeting to provide actionable Conversation Intelligence and a host of The ABM Conversations Podcast, a leading B2B marketing podcast that features conversations with some of the best marketers in the world. So today, I really wanted to pick his brain on what he's been up to lately, how he's been able to achieve the level of success that he has, and what tips he has for people who want to get ahead in their marketing journey. I'm really excited to share this interview with all of you, and I hope you guys enjoy this episode as much as I did. So without further ado, let's get into it. Here's an overview of what we talked about: 0:00 - Intro 3:04 - Learn, share, build trust and relationships 6:06 - How Yaag and I met 8:26 - Search for the ideal company 15:40 - Marketers need to be flexible  21:47 - Advantages of playing multiple roles 24:45 - The importance of open communication with your team 26:53 - Communication when working remotely is different than when working in the office 31:14 - Choosing the keywords  36:11 - How did Yaag and the team plan the AVOMA content strategy  45:40 - It's great to be constantly challenged 50:26 - A message for the Funky Marketing audience 52:11 - Outro Find more about Yaag and Avoma:  https://www.linkedin.com/in/yaagneshwarang/ https://open.spotify.com/show/07WEaX6Bdf7vFo7dBjkKB4 https://www.avoma.com/ Enjoy! -------------------------------------------------------------------------------------- Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!

You may be spending a lot of money on LinkedIn ads, but are you getting the most out of them? The answer is probably a lot less than you could be. That's why we called Justin Rowe to join us today and talk about how you can use LinkedIn Ads and retargeting to get more leads, sales, and customers. Justin is the Founder of Impactable, a LinkedIn ads agency, and if someone knows how to get the most out of LinkedIn ads, it's him.  In this episode, we will talk about many different things and aspects of LinkedIn ads and how to use them for your business, so if you're thinking about using LinkedIn ads or already are but not happy with the results, this episode is for you. Here's an overview of what we went through: 0:00 - Intro 1:46 - Coming from different backgrounds brings the uniqueness to marketing 3:52 - From the restaurant industry to the marketing industry 7:48 - Lead gen vs demand gen on LinkedIn 11:50 - How to structure the ads on LinkedIn 17:50 - Shaping organic community 19:40 - Targeting ads to specific companies 21:40 - Should ads in the feed lead people to the website 25:20 - Video vs photo vs text, what works best? 30:03 - What is the average frequency of showing ads 32:42 - new changes in marketing 37:00 - Leads don't always generate revenue 38:07 - Team structure and what's next 41:42 - The importance of a good youtube channel 45:20 - Retargeting website visitors with youtube ads 46:10 - Diversifying and testing other channels 49:19 - Advice for the Funky Marketing audience 50:40 - Outro Enjoy! -------------------------------------------------------------------------------------- Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!

Do you know what is one of the biggest mistakes B2B companies make?  Assuming things about their customers instead of knowing about them. This leads to a cycle of making assumptions, acting on those assumptions, and then being surprised when the results don't match up with what was expected. The best way to avoid this?  Have regular calls with your clients. This gives you a chance to ask questions, get feedback, and really understand what they need and want. It also allows you to build a strong relationship with them, which is essential for any business. However, simply having a call is not enough. You also need to make sure that you are making the most of it.  How to do that? Well that's exactly what I am here to talk about in today's episode of the Funky Marketing Show. In this episode, I will be talking about why having regular calls with clients is so important, how to make the most of the call itself, which questions you should be asking to get the most valuable information, and what to do with that information once you have it. So if you are ready to learn how to make the most out of your client calls, then press play, and let's get started! Here's an overview of the episode: 0:00 - Intro 1:41 - Importance of having regular calls with clients 7:05 - Knowing clients' perspective is highly valuable 11:46 - Find out how your clients call and describe your product/service 14:56 - Where did clients hear about you 16:43 - “How did we start working together?” 19:04 - “What are some things that could be improved” 22:59 - Find out how clients look at you 23:55 - Questions from the chat 24:27 - Message for the Funky Marketing audience 25:51 - Outro Enjoy! -------------------------------------------------------------------------------------- Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!

If you take a look around, you'll see that there are many tips and tricks for using LinkedIn out there. It seems like everyone is an expert on the platform... But the thing is, a lot of the advice you'll find is either outdated or just flat-out wrong. Or it's maybe even good but it's basic and you're looking for an edge. So how do you make sure you're using LinkedIn the right way in order to succeed in 2022? Well, I'm here to tell you that there's only a handful of people you should really be taking advice from when it comes to LinkedIn and who really understand how the platform works and how to use it to your advantage. And one of those people is Richard van der Blom. Richard van der Blom is a social media expert with more than a decade of experience in the  field, and he's here to dish out all the things you need to know about making the most out of Linkedin. He inspired and trained over 200.000 professionals, and worked for over 750 international companies, in over 20 countries.  Richard is a keynote speaker on Social Selling, Digital Transformation, and LinkedIn. Member of an independent European LinkedIn Think Tank. Author of Annual LinkedIn Algorithm Research and over 100 blogs. He's enjoying a good "paella Bogavante", listening to Pearl Jam, and (only) on the weekends a Gin-Tonic. Use to be a fairly good football player, now trying to keep up with the veterans. Family and friends are what really matters in life, he says.  So buckle up and settle in for some serious LinkedIn tips from the expert himself. Here's an overview of what we talked about: 0:00 - Intro 1:50 - Richard's background in marketing 3:27 - Most wanted types of training 6:29 - State of the LinkedIn 10:25 - What tools come in handy for LinkedIn? 12:21 - Video messages in DM's 14:46 - New changes in the LinkedIn algorithm? 19:01 - LinkedIn strategies that work 24:18 - Should you use creator mode on LinkedIn? 27:20 - How to know if your LinkedIn strategy is working? 30:12 - Which traffic to your website usually converts more? 35:56 - Why do LinkedIn posts reach drop down to zero after some time 41:21 - Where will LinkedIn go from here? 44:05 - What are some persistent things that are on LinkedIn? 46:46 - How important is the newsletter for creator mode? 49:09 - Keep content strictly professional or mix it with personal? 56:12 - Where to find more about Richard 56:59 - A message for the Funky Marketing audience 58:00 - Outro Connect with Richard: https://www.linkedin.com/in/richardvanderblom/ Enjoy! -------------------------------------------------------------------------------------- Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW! #linkedin #linkedinmarketing #linkedintips #linkedinstrategies #linkedinexpert #b2bmarketing #demandgen #leadgen

Are you struggling to make your website convert? Do you feel like you've tried everything but nothing seems to be working? If so, you're not alone. In fact, many B2B companies struggle with getting their websites to convert. So the question is, why is that? And more importantly, what can you do about it? Well, that's exactly what we're going to be talking about in this episode of The Funky Marketing Show! We'll be joined by Sam Dunning, Sales Director and Co-Owner of the Web Choice, and host and founder of the Business Growth Show.  Sam is an expert in the world of B2B, and today we'll be picking his brain on why  B2B companies struggle to make their websites convert, and what you can do to make your website convert like crazy! Plus, we'll be sharing the surprising truth about SEO in B2B. So if you're struggling to make your website convert, or you want to learn the surprising truth about SEO in B2B, you should definitely give this episode a listen! You might just learn something that could change your business forever. Here's an overview of the episode: 0:00 - Intro 1:58 - Sem Dunning's background 3:35 - Is SEO important in B2B? 8:23 - SEO can't give you the results right away 9:33 - Boosting the SEO from the start 12:32 - Building the SEO foundations  17:40 - Keeping your site nice and simple is the best strategy 19:59 - The importance of navigation through the website and CTA’s 22:48 - How to increase the number of people that click on the CTA 26:40 - Narrowing people's input on a website can drastically improve it 31:17 - Websites are great for qualifying prospects 34:08 - Here’s why you should have pricing on your website 37:40 - How to be more visible in the search 42:14 - Are podcasts a modern way to build links? 45:10 - Is youtube SEO relevant? 50:07 - Message for the Funky Marketing audience 51:17 - Outro Find more about Sam: https://www.linkedin.com/in/samdunning/ https://www.businessgrowth.marketing/ https://www.webdesignchoice.co.uk/ Enjoy! -------------------------------------------------------------------------------------- Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW! #b2bmarketing #cro #seo #seotips #b2bmarketingtips #websiteconversions

One big difference between B2C and B2B is that in B2C, usually there's a big budget and you don't have to fight to secure one, and there is respect for the marketing team and marketing department for the value they are bringing to the business. In B2B, that's not always the case. There's a lot of pressure to deliver results, there's often more skepticism about the role marketing can play in driving business results and the respect for marketing's contribution isn't always there. That's why we called Stacey Danheiser, Founder and CMO of SHAKE Marketing, to hope on a Funky Marketing show and talk to us about what CEOs really want from marketing. Stacey has plenty of experience in the B2B tech space, and she will share with us how to gain credibility as a marketer and prove your worth to the business. She will also share with us 5 competencies that every marketer should master if they want to be successful in a B2B setting and some great advice for getting to know your audience. So, if you're a B2B marketer looking to up your game and gain some credibility with the business, this episode is for you! Tune in now and level up your marketing skills! Overview of what we talked about: 0:00 - Intro 2:21 - Building a community 4:06 - Stacey sharing her story 8:10 - Things today's marketer needs to master to stand out 11:34 - Does the vision has something to do with choosing the next CEO 13:37 - Competencies great marketers have 18:15 - Trying before buying  19:54 - Evaluating data and understanding the customer value 22:38 - Why the story, culture and purpose of the company matters  23:58 - One big difference between B2C and B2B marketing 27:19 - Three things marketers could be doing to improve their credibility 30:11 - “What do you think is my job” 31:37 - Know your customer 35:56 - There are lots of ways to do an "interview" with the customers 38:13 - Mistake B2B companies make with the value proposition 40:03 - Message for the Funky Marketing audience 43:55 - Outro Find more about Stacey: https://www.linkedin.com/in/staceydanheiser -------------------------------------------------------------------------------------- Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!

In a noisy world where people are bombarded with marketing messages all day long and where most of the products have the same or similar features, your brand messaging matters more than ever. Most businesses put a lot of thought into their product or service but don't give nearly as much attention to their brand messaging.  Your brand messaging is what sets you apart from the competition and tells customers why they should pick you over anyone else.  Your brand messaging is what will make people remember you and it's what will help you build a loyal customer base. To talk about the importance of brand messaging, product messaging, and how to create messaging that works, in this episode of the Funky Marketing Show, we're joined by expert copywriter and brand messaging strategist Diane Wiredu. Diane is the founder of Lion Words, a brand messaging and copywriting agency that helps businesses clarify their message and connect with their ideal customers. Diane has worked with businesses of all sizes, from solopreneurs to Fortune 500 companies, and she's here to share her expertise with us. Here's an overview of what we went through: 0:00 - Intro 2:20 - Diane introduces herself and tells us why she does what she does 3:35 - There aren’t many people who can do a great job 5:15 - What happens when companies realize that growth needs to happen 8:51 - To nail product messaging, you need to nail brand messaging first 12:27 - Positioning on the market is only one part of the equation 13:50 - How do you approach creating a messaging hierarchy 18:07 - How to navigate branding with multiple audiences 24:15 - Here’s how to get leaders on board 31:51 - Don’t look for a swimming pool, look for a paddling pool 37:14 - Developing a product with no market for it 39:32 - Can demand be created without massaging? 41:17 - You can’t create demand if it doesn’t exist 42:50 - Is demand gen equal to advertising? 45:00 - Simplifying things to help the customers 45:56 - Outro Connect with Diane: https://www.linkedin.com/in/dianewiredu/ http://lionwords.com/ Enjoy! -------------------------------------------------------------------------------------- Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW! #brand #messaging #b2bmarketing #copywriting #differentiation #funkymarketing

Do you know that WoM (Word-of-Mount) marketing is one of the best forms of marketing?  You probably do.  But do you know how to use it effectively to grow your business?  That's a tougher one.  That's why, in this episode of the Funky Marketing Show we called Pragya Mishra, Head Of Marketing at SHIELD, to give us a low-down on how to use WoM marketing for your business.  Pragya has been in the marketing industry for over 10 years now and she's an expert on using WoM marketing to grow businesses.  In this episode, we talk about: 0:00 - Intro 1:06 - Presenting Pragya Mishra and her work 3:02 - Defining organic marketing today 5:28 - Design the message based on what your audience wants 8:03 - Customers learn with good experiences and expect the same from everybody else 11:15 - How did Pragya design the strategy for the SHIELD 14:41 - Use LinkedIn to your advantage and always lead by example 18:15 - Form the team based on your narrative 20:30 - Feel free to DM your contacts on LinkedIn 22:27 - Develop different content for different channels 24:59 - Share information you acquire throughout the journey 29:25 - Bigger personal brand = bigger company brand 31:49 - How do you measure organic marketing? 36:06 - Different lengths work differently 41:09 - Handling a youtube channel 45:11 - Setting up a strategy for youtube 47:14 - Marketing in an early-stage startup 51:17 - What's next for Pragya and for the SHIELD 52:15 - Where can people find more about Pragya 53:32 - Outro Find more about Pragya: https://www.linkedin.com/in/mishrapragya/ https://www.shieldapp.ai/ -------------------------------------------------------------------------------------- Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!

Most marketers are familiar with the concept of funnel marketing. And most of them know that it's essential to have a well-constructed sales funnel in order to convert leads into customers but… What many marketers don't know is that there's more to funnel marketing than simply creating a sales funnel and sending traffic through it. In order to get the most out of your funnel, you need to understand your customer's journey and how they interact with your funnel at every point along the way. To help us understand this concept better, we've invited Mikael Dia, CEO and Founder of Funnelytics, to come on the Funky Marketing Show and share his expertise on the subject. Mikael is a funnel marketing expert and he's going to share with us what he has learned from years of experience helping other businesses grow and from growing his own business.  We are going to talk about many things in this episode, from funnel marketing and customer journey to how Mikael built a company, product, and a thriving community around it. This is an episode that you don't want to miss! Overview of what we talked about: 0:00 - Intro 1:09 - Background on how did Mikael get into the business 3:27 - If you want to build a thriving community, you gotta keep this things in mind 6:15 - Sharing your experience with other people and helping them succeed is the key 9:01 - How Mikael figured out their target group 14:40 - People really LOVE to use Funnelytics 15:52 - Mikeal describing Funnelytics 17:30 - One of the biggest pain points marketers have 20:10 - “How do you help the business grow?” 22:55 - Best growth strategy is NOT to focus on growth! 26:00 - The biggest advantage of a company is the customer experience 29:14 - Tools for ABM won't help you achieve the outcome that you want 30:30 - How big of a factor in growing the company is the education 36:43 - Is the way people buy and consume things changed since the beginning of COVID? 39:05 - Did Mikael have to change some things related to the way he tracks performance? 41:41 - Message for the Funky Marketing audience 43:21 - Where can you find out more about Mikael and Funnelytics 44:12 - Trying Funnelytics mapping tool or scheduling a demo 47:35 - Outro Find more about Mikael: https://www.linkedin.com/in/mikaeldia/ https://funnelytics.io/ Enjoy! -------------------------------------------------------------------------------------- Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW! #funnelmarketing #b2bmarketing #customerjourney #salesfunnel

More and more companies are turning to podcasts as a way to reach their target audience. And it's not hard to see why: podcasts are an incredibly effective marketing tactic that can help you build relationships with your customers, generate leads, and grow your business. But that's not all. in fact, there are many more benefits to starting a podcast for your business. To discuss all the benefits of podcasts and why your business needs one, I invited Trent Anderson on the show. Trent is the Head of RevOps at Podchaser and in this episode of the Funky Marketing Show, we talk about everything you need to know about podcasts and why they're such a valuable marketing tool. If you're thinking about starting a podcast or are looking for ways to improve your existing show, this is the episode for you. Tune in now to learn more! Overview of what we went through: 0:00 - Intro 2:15 - Creating relationships through podcast 5:00 - Ideal tactic to get into conversations with ideal customers 7:59 - Why most podcasts fail 9:18 - Written content should support your podcast initiative  13:17 - Extracting the strategic narrative from companies that don't know what are they doing 17:10 - Books to get inspiration from 18:10 - Using podcasts as a research tool 24:01 - Be passionate about your content, people will trust you more 26:41 - Real conversations are happening in the audio format 29:00 - Podcasts are the best way to learn about specific subjects 31:32 - Using the podcast as a way to get into new markets 33:31 - Always try to get in the conversation with the right people 34:39 - There are no excuses for not starting a podcast 36:53 - Trent shares a real-life example of how he used research interviews and podcast appearances to get into new markets 41:47 - What do we need to measure when it comes to the podcast? 45:11 - Getting the feedback, topic ideas, and improving the quality of content 46:42 - Podcast advertising attribution 50:19 - Take the topic, digest it and see if it works for you 53:11 - Where you can find more about Trent 53:58 - Outro Find more about Trent: https://www.linkedin.com/in/growthtrent/ https://twitter.com/trentanders0n https://www.podchaser.com/ Enjoy!  -------------------------------------------------------------------------------------- Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW! #b2bmarketing #podcasttips #podcasting #demandgeneration #funkymarketing #inboundmarketing

Looking to start or grow a thriving community?  Well, today's your lucky day!  On this episode of Funky Marketing Show, we're joined by Joel Primack, Social & Community Specialist at Lattice, Co-Founder of Revenue Era, and a Host of The Community-Led Growth Show to talk about the science of community-led growth. Joel shares his wealth of knowledge on the topic and covers everything from what community-led growth is and how to build a strong foundation for your community to how to measure success and keep your community engaged. He also shares some insights on the future of community-led growth and how it's going to shape the way we do business. If you're looking to start or grow a thriving community, this episode is definitely for you! Overview of what we talked about: 0:00 - Intro 2:29 - Background on Joel’s work 5:24 - What is community-led growth? 11:52 - Things we need to think about before starting the community 17:59 - Choosing the right channel for building community 24:29 - Onboarding and engaging people in the community 28:52 - Getting approached to join the community 30:19 - Onboarding can make or break the community 34:11 - The community owner's job is to serve the people in it 36:34 - Measuring the engagement of the community  42:07 - Evoking reactions in the community makes them more engaged 46:09 - Unexpected thing that happened when Joel started building the community 51:05 - There is always room for the community to grow and thrive 54:48 - Where can you find more information about Joel 55:52 - Outro Connect with Joel: https://www.linkedin.com/in/joel-primack/ https://twitter.com/jprimack25 Enjoy! -------------------------------------------------------------------------------------- Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!

How is the role of the CMO and SDRs changing? Why do we need to get away from the MQL model? Should the marketing be measured by the revenue? These are just some of the things we covered in this episode of Funky Marketing Show. Our guest today was Stefan Repin Fractional CMO and consultant and he shared with us many great insights about marketing today and how things are changing. Overview of what we talked about: 0:00 - Intro 1:39 - Why is Stefan the perfect guest to talk about B2B, ABM, and Demand Gen? 4:29 - What does Stefan consider a good company to be their CMO? 10:15 - Is the role of the CMO changing? 15:42 - Simplify business stories so people can easily relate to it 18:00 - Why do we need to get away from the MQL model? 24:25 - What is the role of the SDR and should marketing handle it? 30:14 - Roles of the SDR are unappreciated and usually misunderstood  35:31 - SDRs need to be more like marketers and less like sales 38:43 - Is the SDR slowly dying? 40:53 - Should the marketing be measured by the revenue? 45:50 - Marketing needs to experiment more often 46:57 - Where can people find you on social media? 47:55 - Message for the Funky Marketing audience 51:08 - Outro Enjoy! Connect with Stefan: https://www.linkedin.com/in/stefan-repin-revenue-funnel-eli/ -------------------------------------------------------------------------------------- Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!

Looking to up your content marketing game?  If so, you're in for a treat. In today's episode of the Funky Marketing Show, I'm talking with Mike Winnet, the guy who got banned from LinkedIn for being too good at content marketing. Okay, I am joking about the last part, he got banned for another reason(which he'll share with us during the show), but Mike is a content marketing genius and he's got some great tips to share with us. Other than being a content marketing genius, Mike’s the Co-founder of IAM Productions, an animation and video production agency in Warrington, and The Contrepreneur movement on YouTube. A few years back he was part of a team that built and sold a business for £8 million in the space of about 2 years. Mike is one of those guys who just knows how to get things done, and he's got some great advice to share with us on everything from creating content that will attract clients, to using video in your content marketing strategy. So if you're looking to take your content marketing game up a notch, make sure to tune in and learn from the best. In this episode, Mike and I discuss: 0:00 - Intro 2:06 - You should be different, but you should also be careful not to lose your audience 7:58 - Marketing I'm doing for myself is different than the marketing I do for my clients 9:08 - Getting banned from LinkedIn 15:44 - Build your business on your own "platform" 17:05 - Should you “be yourself” on social media? 18:54 - How to build an audience on LinkedIn 27:35 - The decision behind making a youtube channel 31:34 - Online course won't make your business successful 38:26 - Do your research right so you don’t get scammed 41:07 - The best and easiest way to create content 48:13 - What is the community that you have started 51:51 - Build the community and then sell to them or vice versa? 54:29 - Advice for Funky Marketing audience 55:38 - Outro Find more about Mike: https://twitter.com/mike_winnet https://www.linkedin.com/in/mikewinnet/ https://www.youtube.com/channel/UComkllJTMHNZr4UNxCThdcw https://www.viewsaremyown.social/ https://iamproductions.studio/ -------------------------------------------------------------------------------------- Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!

You're curious, aren't you?  What's the secret to making content creation a breeze? How to constantly produce quality content? And how to make sure your target audience will consume and love it? The answer is simple:  a well-organized content creation workflow. How to go about setting it up?  Well, in this podcast episode of the Funky Marketing Show, Emilia Korczynska, Head of Marketing at Userpilot, shares her top tips on how to organize your content creation workflow for maximum efficiency, she even shares her screen to show us how they do it at Userpilot. If you want to learn how to organize your content creation workflow like a pro and constantly produce high-quality content, make sure to give this episode a listen! Overview of what we talked about: 0:00 - intro 2:14 - How do to organize content to be sustainable 7:59 - presentation of the content distribution workflow 16:38 - How to recognize and choose the right content writers 24:56 - Why content writer shouldn't have the content strategist responsibilities 30:07 - How much can Ai help with writing content 32:24 - Should you gate the content 37:17 - Use webinars and polls to share the content with some personal approach 40:32 - Where content is going in 2022 46:08 - Using AI tools to tweak content 49:12 - Writing a content - opinion vs research 53:20 - Where can people find more information about Emilia 54:37 - Advice for Funky Marketing audience 1:00:17 - Outro Connect with Emilia: https://www.linkedin.com/in/emiliakorczynska/ -------------------------------------------------------------------------------------- Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW! #b2bmarketing #b2bmarketingstrategies #b2b #business #marketing #marketingtips content #contentmarketing #contentmarketingtips #contentmarketingbasics #contentwriting #contentmarketingstrategy #contentcreation #inbound marketing #contentstrategy

Sales Development Representatives are some of the most important people in any company. They're the ones who reach out, identify and qualify potential customers, and they're essential to a company's success.  But as the world of work changes, the way that SDRs work is changing too. And in order to stay ahead of the competition, it's more important than ever for them to focus on their personal brand.  In this episode of the Funky Marketing Show, we brought Nadja Komnenic, Head Of Business Development at Lemlist, to talk about the importance of personal branding for SDRs. Nadja has a lot of experience in the sales world, and she knows exactly what it takes to be successful. In this episode, Nadja shares her tips on how SDRs can create a powerful personal brand. She discusses the importance of building relationships, standing out from the competition, and being kind and helpful.   If you're an SDR, make sure to listen to this episode! You'll learn a lot about how to build a successful career. We had a lot of fun recording this episode, and we are sure you will enjoy it too!  Overview of what we talked about: 0:00 - Intro 1:56 - Building a personal brand 4:24 - How much did presence on LinkedIn helped Nadja in her career 8:04 - Which KPIs should you track on LinkedIn 13:02 - How to do the outreach on multiple channels 21:10 - Automation is not bad if you personalize it in a subtle way 24:04 - How to convert people after you build a relationship with them 26:05 - Thoughts on the LinkedIn newsletter 27:08 - When is the right time to switch to LinkedIn Premium? 29:25 - The Lem-heroes project 35:47 - Automation should represent the buyer's journey of the customers 37:25 - Being kind will get your further in sales than any podcast or webinar 42:38 - What was the craziest conversation Nadja had while doing the outreach? 44:23 - A message for the Funky Marketing audience 46:07 - How to make people start being active on social media 51:00 - Outro Follow Nadja: https://www.linkedin.com/in/nadjakomn... https://www.youtube.com/channel/UCWeg... -------------------------------------------------------------------------------------- Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zx... Apple: https://podcasts.apple.com/us/podcast... Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contac... and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW! #personalbranding #salesreps #salestips #b2bmarketing #demandgeneration #linkedin #linkedinmarketing #funkymarketing

Looking to dominate content marketing in 2022? Look no further! In this episode of the Funky Marketing Show, we sit down with Erin Balsa, a content marketing expert, to get her insider tips on content marketing strategy, planning, and execution. Erin shares her insights on the latest trends in the industry and offers advice on how to stay ahead of the curve. She also discusses how to differentiate your company through storytelling and offers tips on how to get the most out of your content marketing efforts. So, if you're looking to take your content marketing game to the next level, don't miss this episode! Here's an overview of the episode: 0:00 - Intro 3:47 - Starting the solopreneur journey 6:12 - How should content be defined in 2022 10:04 - Can companies differentiate themselves by telling their own story? 15:31 - Why companies shouldn't change their category 19:24 - Growing from solopreneur to entrepreneur 21:52 - Is there a group of people on LinkedIn who are leading the change with content? 28:17 - Engaging with people and building friendship on social media 35:52 - The importance of the employee influencers 38:42 - Repurposing blogs as LinkedIn articles 41:41 - Should more companies do their own research 47:33 - What is “Big content''? 49:36 - 3 things that might be big this year 50:43 - Creating a brand voice 56:00 - Outro Tune in and let’s get funky! Connect with Erin Balsa: https://www.linkedin.com/in/erinbalsa/ https://erinbalsa.com/ https://twitter.com/ErinBalsa Enjoy! -------------------------------------------------------------------------------------- Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW! #contentmarketing #b2bmarketing #b2bcontent #inboundmarketing #storytelling #demandgen

As business owners, we all want our companies to grow. We want to attract more customers, sell more products or services, and make more money. But sometimes, it can be difficult to know how to achieve that growth. That's where a Fractional CMO can help. But how do you know if hiring a Fractional CMO is the right decision for your business? When you should consider hiring one? And how exactly they can help your business grow? To answer all of these questions, and many more, I decided to film this episode of the Funky Marketing Show and tell you everything you need to know about Fractional CMO. Here's an overview of what I'll be talking about in this episode: 0:00 - Intro 2:29 - Future of the Funky Marketing 6:05 - Why and when you should hire a fractional CMO 11:50 - Head of marketing should be a C-level role 12:30 - Hiring a CMO should be looked at like an investment 14:15 - What are the things CMO should do and how the whole process looks like 20:44 - One of the biggest problems that B2B companies make 23:22 - Outro If you're wondering whether hiring a Fractional CMO is the right move for your business, or if you're simply curious to learn more about what they do and how they help businesses grow, then this episode is for you. Enjoy! -------------------------------------------------------------------------------------- Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW! #fractionalcmo #marketing #b2bmarketing #marketingstrategy #marketingservices #marketingtips #strategicmarketing #funkymarketing

Are you looking to improve your conversion rates? Or better yet, maximize them? Of course you want to - who wouldn't? That's why, in this episode of the Funky Marketing Show, we called in expert copywriter Eden Bidani. She's a CEO and Founder of Green Light Copy, a boutique copywriting agency that helps SaaS, startups, ecom, and tech businesses grow their revenue (and their reach) with landing pages, ads, and website copy. And she's going to let us in on all her copywriting secrets! Here's an overview of what we'll be covering: 0:00 - Intro 2:35 - What is the starting point for the conversation about copywriting 6:25 - Jobs to be done framework - Common mistakes companies make 13:20 - Anthropology is great to get to know your customers 16:35 - Is it possible to optimize the copy just by looking at the conversions? 22:21 - The importance of communication throughout the whole process 29:04 - Sharing successful stories and examples 35:18 - Things we can do to increase the conversions 45:03 - Figure out the best way to ask the right questions 49:06 - 3 things that can help you optimize your copy 50:42 - Outro Enjoy! -------------------------------------------------------------------------------------- Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW! #copywriting #copythatsells #b2bmarketing #conversionrate #copy #funkymarketing

What if I told you that B2B marketing isn't so different from B2C after all? Although there are some key distinctions, the basic principles of marketing and human psychology still apply.  When I decided to start Funky Marketing I had the vision to change the way B2B marketing is done. I wanted to make it more human and less transactional. I wanted to bring B2C marketing principles to the B2B world. After all, people are people, regardless of whether they're buying a pair of shoes or a new software solution. And when you treat them like human beings, they respond in kind. They're more likely to trust you, to buy from you, and to recommend you to their friends. The truth is, B2B marketing doesn't have to be so different from B2C marketing. In fact, by borrowing some of the basic principles from B2C, you can make your B2B marketing much more effective and more engaging. In this episode of the funky marketing show, I called Evan, Head of Content & Community at trender.ai, creative, outcome-oriented content and community marketing professional with a love of all things SaaS and startups, focused on making work more human by promoting LGBTQ+ rights, fighting racial injustices, developing team-building activities, and encouraging professionals to prioritize their mental health, to talk about how to make B2B marketing more human. Here's an overview of what we talked about:  0:00 - Intro 2:09 - How people look at diversity in Serbia vs US 5:43 - Diversity in business - Can you be different? 12:11 - How did development of the personal brands changed the way we sell and hire 15:33 - Here’s how influencers choose which tools to promote 21:11 - B2B works just like B2C - people are selling to people 25:56 - It's about experience in doing the things, not necessarily in the industry 31:15 - The lessons we learned from marketing along the way 37:40 - Copycats are everywhere! 44:02 - Do we need the community to be successful at building a startup? 46:01 - How do we define social selling today? 49:25 - How to make B2B more human? 53:13 - Outro Enjoy! -------------------------------------------------------------------------------------- Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zx... Apple: https://podcasts.apple.com/us/podcast... Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contac... and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW! #b2bmarketing #b2bmarketingstrategies #b2b #b2bmarketingstrategy #marketingb2b #b2bvsb2c #b2bmarketingexamples #b2bdigitalmarketing #b2bmarketingservices #b2bmarketingtraining #b2bonlinemarketing #marketingtips #b2bleadgeneration #demandgeneration #demandgen

When it comes to generating demand for your product or service, there are a lot of things that you need to get right. Unfortunately, many companies struggle with this challenge and they often fail.  Because of that, we decided to call Jonathan R Bland, Co-Founder of Omni Lab, to join us on the show. Jonathan is an expert on-demand generation and he is going to share with us what companies are doing wrong and what they should do instead. Here's an overview of what we talked about: 0:00 - Intro 3:52 - How Demand Generation looks today 7:49 - Creating products for existing vs non-existing demand 13:33 - Why intent matters and why do we need to build it 18:04 - Bridging the trust gap: sales and marketing working together 23:31 - Measuring success is one of the most important things to get right from the beginning 26:57 - Why you shouldn't take anyone's advice directly 30:14 - Why do people choose not to disagree as much 33:58 - Create trust through ads and stories 39:40 - Optimizing your budget and targeting the right people 42:24 - Interesting things about Reddit ads 46:52 - What companies get wrong about Demand Generation 48:49 - The importance and involvement of customer success 52:48 - A message for Funky Marketing audience 54:52 - Outro Open your notebooks, Jonathan is about to spill the beans! -------------------------------------------------------------------------------------- Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zx... Apple: https://podcasts.apple.com/us/podcast... Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contac... and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW! #funkymarketing #demandgeneration #leadgeneration #b2bmarketing #demandgen #b2bmarketingstrategies #b2b #business #marketing #marketingtips

We all want to be the best at what we do. But too often, our big ambitions are getting in the way of success. This is especially true for marketers who have their heads so far down in the details that they can't see what's around them. There's nothing wrong with being detailed oriented but only when basics are covered. The problem is that many people and many companies skim through the basics and dive into complex tactics, strategies, and ideas. And it's killing their B2B marketing success. In this episode of the Funky Marketing podcast, I had the pleasure to sit with Jason Vana, the Founder of SHFT marketing, and talk about the importance of simplicity in everything we do, including marketing. Here's an overview of what we talked about: 0:00 - Intro 2:02 - Balancing the time for yourself and for your own business 4:17 - Why do we need to keep things simple in everything we do 12:22 - Here why you should ask your customers why do they want to work with you 23:56 - Do the best customers come through referrals or not? 27:04 - Why branding strategy should always come first 32:16 - How to come up with the right messaging for your business 40:55 - Keep the strategy simple and your customers will trust you more 47:48 - The most important question you should ask yourself when identifying ideal customers 50:58 - One thing that causes distrust between a business and its customers 56:17 - Setting yourself up for success  57:57 - If you don’t know your ideal customer, nothing will work 01:07:28 - The majority of people that will reach out to you may never engage with your content 01:12:59 - Outro It was a great conversation, and I'm sure you'll enjoy it. -------------------------------------------------------------------------------------- Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultation! Let’s talk and see how we can make your business GROW! #b2bmarketing #branding #b2bmarketingstrategies #b2b #b2bmarketingstrategy #marketingb2b #b2bmarketingexamples #b2bdigitalmarketing #b2bmarketingservices #b2bmarketingtraining #b2bonlinemarketing #marketingtips #b2bleadgeneration #personalbranding

Maeva, our good friend, came by to the show! Maeva Cifuentes builds and executes world-class strategies that focus intently on delivering on search intent and empathizing with the reader.  Her approach to content is holistic. With her team, she creates a diverse portfolio of thought leadership, bottom-of-the-funnel, and keyword-driven content to make sure their clients have a healthy content library.  She focuses on innovative B2B tech, particularly in the hotel and short-term rental industry because they know that industry, and they know the audience, trends, and issues that are important to business owners and operators in those sectors. Plus, they believe it's a fascinating sector supported by small businesses. Here's what we talked about: 0:00 - Intro 3:06 - How did you start the agency with content writing and SEO 8:29 - Reasons behind the content, articles, and blog posts 16:54 - How to choose the right content agency 23:24 - How does the content writing process look like 27:56 - How to create the content clusters 32:30 - How to set up the content operations?  40:34 - How can B2B companies improve their content 44:50 - What is a content upgrade?  48:05 - What can we do to create demand (instead of capturing it) 50:37 - Outro Make sure you follow Maeva and her team using the links below: https://www.linkedin.com/in/maevaeverywhere/ https://flyingcatmarketing.com/ Don't forget to subscribe to get notified when we drop the new episode. 

Maya is joining me today to talk about lots of stuff! She helps ambitious marketing executives accelerate their career growth. She's a VP of Marketing, Ex-Google, and Microsoft, a best-selling author, and a startup adviser. Here's what we talked about: 0:00 - Intro 3:32 - How much did having a best-selling book help you in your career? 7:16 - How to design a customers journey from “what is this” to “I want this” 10:31 - Talking to your customers helps you help them better 16:35 - Should marketeers be on the sales calls? 22.18 - To create valuable content you need to hire an expert, not just a copywriter 28:47 - When is the right time for a startup to create a marketing team? 31:14 - Should the VPs and CMOs create the strategy or should they wait for the team 35:29 - How is marketing contributing to the revenue results? 41:41 - Aligning marketing and sales goals are necessary for success  44:15 - How to lead teams today? 47:05 - How much should we share the burden with the team 54.27 - Your employees are superstars and rockstars, give them the freedom to grow  1:03:09 - Outro Find more info and reach out to Maya using these links: https://www.linkedin.com/in/mayagrossman/ https://www.mayagrossman.com/ And make sure you subscribe to this show to be notified when we drop a fresh new episode!

Sara, an Anti-buzzword Marketing strategist is joined us on the show today to explain to us the way we can create marketing that moves the middle and craft data with dreams. Like all of us, she's tired of all the overused marketing buzzwords, acronyms that keep spreading like wildfire, and marketers who justify poor marketing results by saying: *The goal was brand awareness*. Great marketing drives sales and tangible results. Period.  With this vision in mind, she's currently driving B2B content strategy and demand generation at Adnovum, a Swiss software development company based in Zurich, and, in her free time, creates as much content as she can and share unpopular opinions.  She likes to say that she's 50% creative chaos and 50% Swiss-knife precision. 1000% go-getter. 🚀 Here's what we talked about: 0:00 Intro 8:17 What is Anti-buzz Marketing 10:55 Don’t be afraid to be different on LinkedIn, it can help you to get noticed 16:12 How can we craft data with dreams? 23:26 Types of B2B ads that don't feel like ads 30:44 Data visualization and storytelling create trusty ads 34:44 Strategy vs. execution 41:54 the importance of testing and optimizing content when creating it 46:35 A message for the Funky Marketing Show audience 49:52 Talk about social media 54:13 Outro Reach out to Sara on LinkedIn using the link below: https://www.linkedin.com/in/saralattanzio/   And make sure you're following Funky Marketing Show on your favorite audio platform:  https://www.funkymarketing.net/funky-marketing-show/

Our guest was Gore Veleski, award-winning graphic and branding design legend. He's also the guy who created the Funky Marketing logo.  He likes to call himself a stay-at-home dad and a part-time brand designer, but he's much more than that. Here's what we covered: 00:00 Intro 02:12 If you want to make it, always challenge yourself 09:54 Music as inspiration for creativity 17:53 How to gather information from clients to make a perfect logo 23:46 How can B2B companies differentiate themselves 30:19 Different mindset as a challenge for creating something great 35:26 Is design change necessary for further differentiation 46:28 A simple design as a product of the fast consuming era 50:00 Educating your clients  55:59 A message for the Funky Marketing Show audience 58:10 Outro Find out more about Goce using these links: https://www.linkedin.com/in/goceveleski/ https://www.instagram.com/gotzeh/ https://dribbble.com/GVeleski https://www.behance.net/GoceVeleski https://www.youtube.com/user/gocemk And make sure you subscribe to this channel for the upcoming episodes!

Our guest today was Mark Evans. Mark is a Fractional CMO and strategic marketing advisor (B2B SaaS) specializing in demand gen, positioning, messaging, and content-driven marketing, a podcaster, and ex-journalist. As a fractional CMO, strategic advisor, and coach/mentor, he works with clients to build a marketing "engine that generates consistent leads. His expertise includes: ✶ Strategic positioning to tell the world what you do, who you serve, and how you're unique. ✶ Strategic plans to focus on marketing that makes sense. ✶ Overseeing tactical execution and creating systems to efficiently run the machine. We talked about a bunch of stuff, and here they are: 00.00 Intro 05.16 How has Covid-19 changed the B2B landscape 09.56 Marketing has a key role in content distribution 18.20 Reasons for starting the Marketing Spark podcast 24.05 What are the first things to do when clients approach you 29.28 Get to know your customers (importance of customer insights) 35.20 Marketing needs to be a part of the decision-making process 37.06 How to align marketing and sales goals 43.35 How to choose the marketing consultant that fits your needs 48.39 How to reach out and connect with people on LinkedIn 56.51 A message for the Funky Marketing Show audience 1.00.29 Outro Connect with Mark and find more information about what he does using the links below: https://www.linkedin.com/in/markev/ https://www.marketingspark.co/ https://www.marketingspark.co/podcasts/

Brett McGrath joined Nemanja to talk about Modern Day Marketer. Brett is VP of Marketing @ The Juice, host of Modern Day Marketer and a host of Stacking Slabs Podcast for Sports Card Collectors and Investors. He has spent 12 years in the B2B SaaS industry in various marketing functional and leadership roles. Brett wakes up every day thinking about messaging and positioning, sales alignment, demand generation, and content creation. As you can see, he's highly focused on building out go-to-market strategies that elevate the organization's brand and develop a sales pipeline, and also results-driven. He believes it's all about bringing in the right people. As well as we do! They talked about the meaning of Modern day Marketer, Transparency, Ways of creating great content, Better ways to do content distribution, and the way communities are influencing the way we think about companies. You can connect with Brett using the links below: https://www.linkedin.com/in/brettmcgrath/ https://twitter.com/IndyMcGrath https://www.thejuicehq.com/ https://www.stackingslabs.com/ https://open.spotify.com/show/7vdvpWnoUQx1g8pvT2d2kb?si=18c9c20c564d46aa

Our dear friend Juliana Jackson dropped by on a show! She's a senior marketer with a strong blend of product and technical marketing experience, both in B2B SaaS and eCommerce, and currently Customer Marketing & Community at CXL.com In the last 12 years, she has: - Successfully taken to market 6 SaaS products; - Provided long-term consulting in growth & product marketing for 10+ tech startups; - Consulted 50+ direct-to-consumer brands on improving and implementing Customer Satisfaction and Customer Lifetime Value strategies. - Managed and trained 4 customer support teams, 5 sales teams, and 2 marketing teams. She's huge on education, internet experience, lifecycle marketing, technical marketing, marketing ops, community, and she goes out of her way to spread skills and understanding - and keep her outlook contemporary and candid. + she likes a good laugh - we laughed a lot! She actually advises not following or connecting with her if you don't have a sense of humor. But if you do, check her out on LinkedIn and Twitter. https://www.linkedin.com/in/theclvlady/ https://twitter.com/theclvlady

In this episode, Funky Marketing guest was Daniel Cmejla, Director, Partnerships, Community, Social Media at Chili Piper.  Daniel is a highly interesting character. Community Expert, Marketing Leader, Founder, Political Operative. As a first person to handle the community, he Increased Chili Piper's organic impressions by 27,000% (700k organic impressions per month) over the 18 months. We got into details on how they've been able to do that.  He's a Former General Manager at Modern Sales Pros, where he brought membership from 1,000-14,000. He's a Founder at #LeadersVote and Election Day Off, where he netted over 5,000 votes for Dems in GA, WI, FL, PA. He builds communities, drives brand engagement, and helps apply tech to support progressive causes. Some of the topics we covered: What types of social media content work best? Reward your marketers and build a happy community  Best use of the LinkedIn algorithm How much inspiration comes outside of business? The importance of analyzing the performance of the past post Bringing B2C to B2B through social media channels You can reach out to Daniel using the links below: https://www.linkedin.com/in/danielcmejla/ https://twitter.com/HowToMakeChange https://www.chilipiper.com/ And you can find out more about Nemanja and Funky Marketing using the links below: https://www.linkedin.com/in/zivkovicnemanja/ https://www.funkymarketing.net/

The Revenue Intelligence movement is underway and TIDAL has created an outbound movement that is unprecedented. 🗣 "Steven has raised the bar for Sales Professionals across the globe. His attention to every last detail is what sets him apart. No stone is unturned when he is a part of the process.  He jumped by Funky Marketing Show and joined Nemanja in discussion on different topics, such as: Should pricing be adapted to worldwide clients or for the local market? Is performance marketing good or bad for a marketing company? Why is LinkedIn important for growth? Investing in LinkedIn pays off in the long run. And more. Find out more about Steven and connect with him via his LinkedIn profile https://www.linkedin.com/in/stevenwschmidt/ or via TIDAL website https://www.risewithtidal.com/

Our guest was Jay Desai. Jay is Head of Marketing at Captivate Talent. He's a Founder of Swpely - a tool for saving and sharing modern content (websites, images, videos, podcasts, tweets, LinkedIn posts). He's someone who's building in public on Twitter and LinkedIn and someone who likes to teach Growth Marketing. We had a conversation right after he took a role at Captivate Talent, and we talked about many things, such as: What’s the marketing play when acquiring new users? Which marketing strategies can you use to accelerate growth Promoting your top customers the right way can lead to more referrals, content, and opportunities Who deserves to own/determine pricing and pull that lever? Connect with Jay on LinkedIn and Twitter: https://www.linkedin.com/in/jayanishdesai/ https://twitter.com/jayd3sai

Matthew Sciannella, Thinker & Strategy Director at Gorilla 76, is joining me to talk about the way Industrial Companies can modernize their Marketing Strategy Matt is a guy who just loves marketing. After spending 7 years doing Comms for construction and AE companies, he made the jump into marketing and just exploded with ideas, excitement, and results. The profession just speaks right at him from the creative, organizational, and business standpoint. He works with companies and fellow marketers in the industrial and manufacturing space looking to jump start and modernize their operation -- away from print ads, field marketing, and hard collateral into content, demand gen, multimedia, and social media.  He’s a firm believer that small teams and one-person shows can bootstrap it and get results that earn trust and revenue. Topics we covered: There is such a huge gap between the way he sees SaaS and eCommerce companies do their marketing and the way he sees those in the industrial and manufacturing space and he knows he can help close the gap. Most executives don't have the patience for an organic content strategy to take hold. They pull the plug on a podcast or a LinkedIn thought leadership program or an attempt to create e community after 90 days because they haven't gone viral or are not seeing lead gen or getting MQL goals. Google Ads and LinkedIn Ads - what works for industrial companies? Most people market to their audience in a way they would never allow to work on them. In fact, they would flat reject it and never consider that company. So why do they convince themselves if they do it, it will be different? Connect with Matthew: https://www.linkedin.com/in/matthewsciannella/ https://twitter.com/Matt_Sciannella https://podcasts.apple.com/us/podcast/the-industrial-marketing-show/id1508070151

Mr. Kyle R. Bell, a Direct Response Copywriter & Marketing Consultant is joining Nemanja to talk about helping financial services professionals attract new clients with 100% proven copywriting methods and breakthrough marketing strategies. We covered many topics, and specifically talked about: How does being active on Social contribute to your brand? How to get to potential clients?  Is email outreach overused?  How important is it to differentiate yourself today? Advice for people who are trying to build a business online? Make sure to connect with Kyle on LinkedIn and say hi. https://www.linkedin.com/in/bellcopywriting/

When recording podcast, it's important to have fun. While recording an episode of the Marketing Spark podcast with ⁑ Mark Evans, I really had fun. If that's the case, we produce good and quality content. Having in mind that I don't consume much content, or do it strategically (one of the topics we talked about), this episode is one I'd recommend you to listen to. ⁑ Mark and I talked about: ✭ My journey from marketing employee to agency owner ✭ The growing interest in brand positioning ✭ How companies can capitalize on the power of repurposing to drive content marketing ROI. ✭ The small number of marketers that I follow. There's more, but you need to listen. p.s. and don't forget to subscribe to the podcast

Kalim Aull is a Sustainable Growth Evangelist and Strategic Partner at Amplifyology. In this new hyper-connected world successful relationships are your core growth lever. The goal of our partnership is to build a company that never dies, that provides multiplying value generation after generation. An Immortal Company. There are 5 fundamental sub-transformations that need to happen in order to Go To Market sustainably. #1) VISION #2) PHILOSOPHY #3) MEASUREMENT #4) COMPENSATION #5) OPERATIONS Sustainable GrowthOps is a new Go-To-Market approach that will keep you far away from “The Acquisition Trap” - an almost irresistible urge to prioritize the acquisition of relationships over the success of relationships. We talked about the ways you can create a Movement Defining Intellectual Property that simultaneously facilitates alignment between marketing and customer success. Some of the questions we answered: 1. Why is relationship building important? 2. What's the right way to set up a company for growth? 3. How to establish growth through GTM partnerships? 4. How to know when you're on the right path to creating brand? 5. Why strategic narrative is not something you can change all the time? 6. Why should businesses build true momentum at scale? Find more about Kalim on LinkedIn: https://www.linkedin.com/in/kalim-aull-852894158/ If you like what you hear, we'd be happy to get your review: https://ratethispodcast.com/funkymarketingshow

In this episode, Safa talks with Nemanja about his background, learning marketing by running NGOs, mistakes that founders and business owners are making today, experimenting with different pricing strategies, and why great marketing should also educate your team. Throughout the episode, we talk about not taking yourself too seriously and finding time to disconnect from work. For example, Nemanja likes to take work calls while biking through his city. Previously published on the Revenue podcast  Link to Safa's LinkedIn profile: https://www.linkedin.com/in/safamahzari/ Link to write us a review: https://ratethispodcast.com/funkymarketingshow

Milutin Blagojevic is the CEO and co-founder of the BOM Solutions design and technology studio. He is responsible for managing R&D projects that have a strong technical aspect, for example involving new technology in projects such as Artificial Intelligence or Augmented Reality. In this capacity, he bridges artistic concepts to the latest technological developments. Projects he leads include a wide range of artworks, science collaborations, curating and coordinating exhibitions. BOM Solutions is independent, 3D digital, AR, VR innovation studio with many years of experience with a focus on the latest technology which translates concepts into immersive content. We answered lots of questions, such as: How to apply visualization, AR, and VR in the Medical industry? How to use modern technology in retail? How to use 3D visualization for product promotion on trade shows? How to educate and improve your workers' workflow with AR and VR? Find more info and reach out to Milutin using these links: https://www.linkedin.com/in/milutin-blagojevic-51717831/ https://www.bomsolutions.ch/ If you like what you hear, we'd be happy to get your review: https://ratethispodcast.com/funkymarketingshow

Nemanja here! What's up, guys? Today I want to share with you an episode of another podcast where I was a guest. It was a podcast hosted by my friend Yaagneshwaran Ganesh or shorter Yarg. The podcast is called The ABM conversation podcast, one of the best out there when it comes to b2b marketing. And I'm really glad that I had a chance to be on it and share. And to be honest, I forgot to share it with you. But a few days ago, Yaag reminded me that the episode is one of the top 10 most listened to episodes of the podcast, people keep coming back to the episode and listening to it so I said, well, I need to share this with you, with my audience. So what did we talk about? We've discussed how to best leverage LinkedIn for demand generation and growth. Specifically, we talked about the way we at Funky Marketing used LinkedIn, the way I used it to go from solopreneur to the fast-growing, Funky Marketing team that we have today. We talked about our approach to content creation and distribution on LinkedIn, we talked about the trade-off between ads and organic marketing, and what could be an ideal balance. We talked about, you know, the way you can leverage LinkedIn pages the right way, but also, we tackled topics like a misconception to believe that customers who have the least amount of complaints are the best and a lot more. So there you go.  Link to the AMB Conversations podcast: https://the-abm-conversations-podcast.simplecast.com/ Link to the originally published episode: https://the-abm-conversations-podcast.simplecast.com/episodes/leveraging-linkedin-for-demand-generation-nemanja-zivkovic-d6zvwF8p Link to Yaag's LinkedIn profile: https://www.linkedin.com/in/yaagneshwarang/ Link to write us a review: https://ratethispodcast.com/funkymarketingshow

Why do B2B SaaS companies need to become media companies? Ideally, media companies that don’t ‘bend the truth’. Selman Gökçe, Senior Inbound Marketer at UserGuiding is joining Nemanja on the Funky Marketing Show to talk about inbound marketing and to tell you why your B2B company needs to become a media company. Selman is a content and inbound marketer experienced in SEO, copywriting, content writing, and inbound marketing strategies, highly interested in product management and UX design, which he regularly writes about on different blogs and publications. At UserGuiding, they are helping SaaS companies increase their product adoption and retention rates through smooth user onboarding processes. We talked about his beginnings in learning about copy and content in general, about his first role in a marketing company.  We tackled the dark funnel, marketing strategy, and answered a few important questions. What do we need to do before we start producing content? Which questions do you need to ask your customers? Why finding out customers’ experience with your product is essential? Why do SaaS companies need to invest in being better companies? Which marketing strategy should you choose long-term vs. short-term? Find out more about Selman on the links below: https://www.linkedin.com/in/selman-gokce/ https://userguiding.com/ If you like what you hear, subscribe here, follow us on your favorite audio platform, and give us a review https://ratethispodcast.com/funkymarketingshow.  Also, don't be a stranger, say hi to Nemanja and Funky Marketing team: https://www.linkedin.com/in/zivkovicnemanja/ https://www.linkedin.com/company/funkymarketing

Daniel Cardona has joined Nemanja on the Funky Marketing Show! He's a design thinker whose passion is bringing solutions to conventional business using technology in creative ways and helping marketing teams to make effective and efficient strategies in different channels (proving to solve it from a holistic marketing perspective (that includes) from BTL activities to programmatic executions). He's currently working at Vozy a voice robot platform that allows companies to have better interactions with their customers via voice channels. We're talked about all those topics, plus about AI, Digital Transformation, B2B Marketing, Voice Bots, transitioning into teenager parenthood, and digital nomading throughout México. Why should you listen to this one? To get answers to a few things, such as: Why you should analyze history, see what inspired people before, talk to your customers, find out what inspires them, find a pattern, and add your spice to it. What are the 2 ways to get better at storytelling How to set up marketing in 90 days using the 30/60/90 formula How to align marketing and sales How technology is enabling the human interaction How your ex can change your marketing perspective Find out more about Daniel using the links: https://www.linkedin.com/in/cardonadaniel1/ https://www.vozy.co/ Follow Nemanja and Funky Marketing https://www.linkedin.com/in/zivkovicnemanja/ https://funkymarketing.net/ Make sure to subscribe not to miss the next episodes and if you like what you're hearing, give us the review RateThisPodcast.com/funkymarketingshow

Ugi Djuric was Nemanja's guest of this week's Funky Marketing Show and they talked about lots of topics, but kept the focus around the way B2B SaaS companies can scale using different content marketing strategies. Ugi Djuric is Founder and CEO @ Contenthorse - the leading content marketing agency for B2B SaaS brands, and a Founder and CEO @ Podino. He's helping B2B SaaS companies reach $5m ARR with dedicated content marketing strategies, and has done it with companies such as Lemlist, GetResponse, Surfer, Poptin, Document360, Userpilot, and many others. We talked about topics such as: Why are company culture and the impact you make on your employees more important than your MRR? How can you establish company culture? How to position business owners as thought leaders in their market by creating a lot of content, jumping on podcast shows, and repurposing that content into smaller pieces? Why is user-first content more important than SEO-first content? How to establish trust that will enable you to sell your service? How to identify a bad content marketing/SEO agency? Why many articles are bad and not converting? Why AI will never replace content writers and copywriters? Take a listen, subscribe to the Funky Marketing Show, and get in touch with Ugi. Here's how you can do it. https://www.linkedin.com/in/ugljesadj/ https://twitter.com/ugidjuric https://www.contenthorse.com/ https://podino.io/ And you're welcome to follow Funky Marketing and Nemanja using the links below: https://www.linkedin.com/in/zivkovicnemanja/ https://www.linkedin.com/company/funkymarketing/ https://funkymarketing.net/

Nemanja's guest this time was Kris Hughes, owner of Zanate Ventures.  Kris is helping busy biz owners become better known through content coaching & laser-targeted ghostwriting. They talked about lots of stuff, as always, but here are the most important ones they've covered: - How important is the formatting of your content? - Who should we connect to on LinkedIn? Why are you cooling down your connections? - How do you approach LinkedIn daily? - What can we do when the content falls flat after the initial growth? - How does the shift from being an operating owner to an owning operator happen? - The importance of the story and where to find the good ones - Community vs followers You can find more information about Kris using the links below https://www.linkedin.com/in/krishughes/ https://zanateventures.com/

Nemanja's guest was Michael Phillips. Michael is a Marketer, Weightlifter, and Content Creator with a background in Sales. He's the guy that believes in sales & marketing integration to drive growth and the power of storytelling to build brands.  They covered topics such as  - How is sales background changing your perspective as a marketer and the way you look at marketing?  - Has marketing become over-reliant on tech? - The secret to solving sales and marketing alignment issues is to have more marketers in the C-suite — having an executive leader who gets marketing, whatever the “X” is in their CXO title. -  Sales people miss their target because they aren’t making friends with marketing - Similarities between lifting weights and marketing - How to find your voice - Ikigai framework Listen to the episode, make sure you follow the channel and reach out to Nemanja and Michael for feedback. Useful links: https://www.linkedin.com/in/maple-honey/ https://www.linkedin.com/in/zivkovicnemanja/

Hey all! My good friend, and ex-colleague, Vedran Rasic joined me for a session in which we gave you answers to one of the most asked questions - how can you better manage your LinkedIn connections. Vedran is a CEO & Co-Founder of LeadDelta, a LinkedIn connections manager built for ​Entrepreneurs and Creators, CEO, Co-founder of Autoklose (Acquired by Vanilla Soft), and Angel Investor. We got deeper into the way you can obtain a 10,000-foot view of your professional network, in other words, we talked about the existing problems and gave you the solution to organize your business contact book the way you want, with no ads, no distractions.  We showed you how you can unlock data, tags, notes, filters, send personalized messages at scale, and more. The goal was to give you a way to inform better decision-making and strengthen your brand while connecting to people that matter to you. We believe that LinkedIn is one of the most important social networks for advancing your career and business, so Vedran had a surprise for all of you.  What do you need to do? 1. Visit this URL where you can make a purchase: https://leaddelta.com/lifetime/  2. Use your unique CODE: WPLTD4JFM 3. TIME: The code will expire on Thursday, October 14th - 23:59 Eastern Standard Time. After, there will be a different price.  NOTE: This CODE is only working on the website (the link above leaddelta.com/lifetime). It won't work inside the product. You have to purchase on the website and then apply the auto-generated code after successful payment inside the app. 🏆 Enjoy! p.s. find more information about Vedran and LeadDelta using the links: https://www.linkedin.com/in/vedranrasic/ https://leaddelta.com/