The Future of SEOJul 21, 2021
Ralf Seybold - Founder of Seybold SEO
In this episode, Kevin talks with Ralf Seybold, Founder of Seybold SEO, a Top 100 SEO agency in Germany about strategic SEO, link risk management, and cybercrime consulting.
Viola Eva - The Changing Landscape of SEO
Rand Fishkin - How Google Hurts the SEO industry
Rand is also the Author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. Listen in as they discuss why SEOs should stop listening to Google and tolerating their bullying.
Christoph Cemper - Founder & CEO of LinkResearchTools.com
In this episode, Kevin has an engaging conversation with Christoph Cemper, Founder of LinkResearchTools.com about how Google treats link building and how it impacts SEO
Rich Missey - Global Technical SEO Manager at Groupon
In this episode, Kevin talks with Rich Missey, Global Technical SEO Manager at Groupon about the use of sub-folders, sub-domains and CCTLDs (country code top-level domains) in international SEO.
How a Worldwide Pandemic is Affecting Online Search
In today's episode, we talk with Grant Simmons, the Vice President of performance marketing for homes.com about how the current worldwide pandemic is affecting the real estate market, as well as how it's affecting online search in general. We take a deep dive into what's going on right now, and how businesses can benefit from it.
Craig Harkins - Global SEO at IHG
This episode covers:
-The changes in hotel search trends from COVID-19,
-The transition of hotels to a YMYL (Your Money Your Life) category in a global pandemic,
-Travel content strategy,
Intro to Major Problems Facing the SEO Industry
Kevin Rowe points out the major issues slowing the SEO industry growth and why SEO is so difficult to drive real business growth.