
GameMakers
By GameMakers

GameMakersDec 06, 2021

Where is the games industry today? Less risk, higher cost of capital, bifurcation of winners & losers
Excerpt from GameMakers full interview: Pixels & Profits #1. Watch the full discussion here: https://youtu.be/2G539NGHfVI SUBSCRIBE TO GAMEMAKERS: - Newsletter: https://gamemakers.substack.com/ 😃 —CONNECT WITH ME! — • MY INSTAGRAM → @jokim1 • TWITTER → @jokim1 • LINKEDIN → https://www.linkedin.com/in/jokim/ — POPULAR CONTENT — 🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I 🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI 🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s 🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs 🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw 🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso 🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA 🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY

The Rise of China: Dominant western game developers may fall to Asian competitors like HoYoverse
Excerpt from GameMakers full interview: Pixels & Profits #1. Watch the full discussion here: • Where is the Game... SUBSCRIBE TO GAMEMAKERS: - Newsletter: https://gamemakers.substack.com/ 😃 —CONNECT WITH ME! — • MY INSTAGRAM → @jokim1 • TWITTER → @jokim1 • LINKEDIN → https://www.linkedin.com/in/jokim/ — POPULAR CONTENT — 🤑 Economy of the Metaverse with Tim Sweeney • Economy of the Me... ℹ️ How to Build the Amazon of Game Companies • Building the Amaz... 🔮 Gaming Trends | A Look Ahead at 2021 • Mobile Gaming Tre... 🖥️ The Future of PC Gaming • Future of PC Gami... 🔴 Games Industry M&A • Games Industry M&... 🔴 Netcode for Multiplayer Games • Netcode for Multi... 🔴 IDFA Deprecation Product Impact • Apple IDFA Deprec... 🔴 Trip Hawkins on the New High Score • Trip Hawkins | Th... 🔴 LiveOps F2P Best Practices • LiveOps - F2P Sal...

Why Nvidia (NVDA) stock jumped and the impact of AI to gaming | AI X Gaming!
Excerpt from GameMakers full interview: Pixels & Profits #1. Watch the full discussion here: https://youtu.be/2G539NGHfVI SUBSCRIBE TO GAMEMAKERS: - Newsletter: https://gamemakers.substack.com/ 😃 —CONNECT WITH ME! — • MY INSTAGRAM → @jokim1 • TWITTER → @jokim1 • LINKEDIN → https://www.linkedin.com/in/jokim/ — POPULAR CONTENT — 🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I 🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI 🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s 🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs 🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw 🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso 🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA 🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY

Where is the Game Industry Today? - M&A and Public Game Companies | Pixels & Profits #1
Like the rest of the world, the games industry has undergone many changes! The impact of the end of ZIRP, global macro trends, and the end of the age of excess leads to many changes. We discuss where we are today, the M&A outlook, and the outlook for major public game companies. M&A discussion - Scopely/Savvy - Rovio/SEGA - Activision/Microsoft Public Companies: - AI + @NVIDIA (NVDA) - Embracer (EMBRAC-B) - Ubisoft (UBSFF) - Take Two (TTWO) - EA (EA) - Unity (U) - Applovin (APP) OUTLINE: 0:00 Intro 3:19 Where are we as a games industry? 7:20 Are games recession-proof? 8:53 JK take on rise of Asia, age of efficiency 13:48 State of M&A 23:06 Rovio + @SEGA 29:08 Scopely + Savvy 32:32 Outlook on Activision acquisition by Microsoft 37:33 AI x Nvidia 47:35 Large vector to small vector game development 50:59 Embracer 52:50 Speculation on lost $2B deal by Embracer 54:50 Ubisoft 59:43 Take-Two 1:06:49 Unity 1:13:25EA 1:16:48 Applovin 👇 EPISODE LINKS: - Matthew Kanterman: https://www.linkedin.com/in/matthew-k... - Joseph Kim: https://www.linkedin.com/in/jokim/ - Brian Peganoff: https://www.linkedin.com/in/brian-peg... 😃 —CONNECT WITH ME! — • MY INSTAGRAM → @jokim1 • TWITTER → @jokim1 • LINKEDIN → https://www.linkedin.com/in/jokim/

Mobile Growth: IDFA Deprecation Scapegoat or Reality?
Let's be real. Everyone is blaming IDFA! Listen to the top 3 reasons why any game failed over the past 6 months; it's always IDFA. How real is this? There is a narrative today that IDFA deprecation has destroyed mobile marketing growth and made new game launches dramatically more difficult to even impossible. The counter-narrative more often whispered in private conversations, is that the scapegoating of IDFA is false. Bad games, bad forecasts, and fundamental team problems are more to blame than IDFA. What's the truth? Find out now by tuning into this podcast! OUTLINE: 0:00 Intro 1:05 The real impact of IDFA deprecation 8:47 Approaches to solving IDFA deprecation 16:18 Quantifying impact of IDFA deprecation by genre 21:48 Aren't we just all back to normal? 25:08 Has IDFA deprecation driven M&A activity? 29:08 Impact on UA teams from IDFA deprecation: big losses 36:13 Apple iOS vs. Google Play for UA 39:15 Operational changes to UA 41:01 The biggest future trends to watch for 👇 EPISODE LINKS: - Eran Friedman, CTO at Singular: https://www.linkedin.com/in/eranfried... - Levi Matkins, CEO at LifeStreet: https://www.linkedin.com/in/lmatkins/ - Warren Woodward, CGO at Upptic: https://www.linkedin.com/in/warrendwo... SUBSCRIBE TO GAMEMAKERS: - Newsletter: https://gamemakers.substack.com/ 😃 —CONNECT WITH ME! — • MY INSTAGRAM → @jokim1 • TWITTER → @jokim1 • LINKEDIN → https://www.linkedin.com/in/jokim/ — POPULAR CONTENT — 🤑 Economy of the Metaverse with Tim Sweeney • Economy of the Me... ℹ️ How to Build the Amazon of Game Companies • Building the Amaz... 🔮 Gaming Trends | A Look Ahead at 2021 • Mobile Gaming Tre... 🖥️ The Future of PC Gaming • Future of PC Gami... 🔴 Games Industry M&A • Games Industry M&... 🔴 Netcode for Multiplayer Games • Netcode for Multi... 🔴 IDFA Deprecation Product Impact • Apple IDFA Deprec... 🔴 Trip Hawkins on the New High Score • Trip Hawkins | Th... 🔴 LiveOps F2P Best Practices • LiveOps - F2P Sal... Chapters

Diversity in a Changing World | Sarah Thomson Shares Her Experience
Sarah Thomson is a long-time games industry veteran, having had an extremely successful career in business development at companies like IUGO, Gree, Sony (PlayStation), Google, and most recently at Bad Robot Games. We discuss her experience and thoughts on female diversity in the gaming industry. Get ready for a real discussion where we try to address topics more meaningfully. OUTLINE: 0:00 Intro 1:30 How should women be treated in the workplace, if differently from men? 6:45 JK's experience with diversity in India 9:41 Male-to-male vs. male-to-female engagement 14:50 Importance of being open on both sides | Focus on intent, understand emotions 27:30 How to give feedback when bias occurs? 31:17 Risks of giving feedback and retaliation? 36:50 Why is the games industry so male-dominated? 41:14 Benefits of different perspectives and female diversity 48:45 How to encourage diversity? 53:23 Diversity in startups vs. large organizations | Is JK copping out on diversity? 59:37 Is diversity vs. efficiency a false trade-off? The impact of macroeconomy on diversity 1:05:36 Contacting Sarah/final message from Sarah 👇 EPISODE LINKS: • Sarah Thomson LinkedIn: https://www.linkedin.com/in/sarahthomson/ • Iron Galaxy Studios: https://irongalaxystudios.com/ • Bad Robot Games: https://www.badrobotgames.com/ SUBSCRIBE TO GAMEMAKERS: - Apple Podcast: https://apple.co/34hfOtv - Spotify Podcast: https://spoti.fi/3Cpyq7i - Newsletter: https://gamemakers.substack.com/ - Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio 😃 —CONNECT WITH ME! — • MY INSTAGRAM → @jokim1 • TWITTER → @jokim1 • LINKEDIN → https://www.linkedin.com/in/jokim/ — POPULAR CONTENT — 🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I 🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI 🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s 🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs 🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw 🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso 🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA 🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY

JK Vlog #7: Adversity, Focus on Can Do!
I'm back after a few months. Here are some recent thoughts on dealing with adversity that has come up this year. I really thought 2023 was gonna be easy! Lol. FORTUNATELY, I'm still struggling with challenges which is making me a better person. As my wife recently told me: "Don't focus on what we can't do or can't have, let's focus on what we can do." LFG everybody. Hope you're all killing it!

Hypernova: Facing Adversity and Building the GTA for India!
Mayur Bhimjiyani is the CEO and co-founder of Hypernova, an India-based F2P games studio building a GTA-like game focusing on the Indian market. Mayur speaks about his background, the history behind Hypernova, and why they are building Mayanagari, a game Mayur hopes to become as successful as GTA. OUTLINE: 0:00 Intro 1:02 Why do so many Indian game devs call Hypernova the most exciting game studio in India? 4:45 Why build Mayanagari - the GTA for India? 16:33 The history behind Hypernova 22:07 Mayanagari stage and launch plans 26:10 Mayanagari monetization model 33:30 The evolution of the India games industry- RPGs 35:38 New game dev vs. liveops in India (Zynga vs. Hypernova) 40:07 Positive areas and areas of improvement for new game dev in India 44:30 What do you look forward to from India game dev market? 45:20 How to contact Mayur or find out more about Mayanagari?

Sequoia Capital India on Investing in Indian Gaming Market
OUTLINE: 0:00 Sequoia Capital India introduction 0:49 Intro to Shailesh Lakhani and Prachi Pawar 3:29 Type of investments and founders they seek 4:36 Surge pre-Series A program 5:30 Specific opportunities and trends in India 9:04 Gaming opportunity in India 13:51 Specific gaming investment opportunities they seek 14:59 Why did Sequoia India invest in Lila Games? 16:30 Current investment environment, macro factors 19:19 Advice to founders based on current trends 21:10 Outlook on Web3 22:51 Advice to founders who would pitch Sequoia India SUBSCRIBE TO GAMEMAKERS: - Apple Podcast: https://apple.co/34hfOtv - Spotify Podcast: https://spoti.fi/3Cpyq7i - Newsletter: https://gamemakers.substack.com/ - Don't miss an episode on Youtube: / gamemakersstudio 👇 EPISODE LINKS: - Sequoia Capital India Website: https://www.sequoiacap.com/india/ - Shailesh Lakhani: https://www.linkedin.com/in/shailesh-... - Prachi Pawar: https://www.linkedin.com/in/prachi-pa...

F2P Game Startups: Keep Going or Tap Out? ft. Michael Martinez (CEO of FunCraft)
OUTLINE:
0:00 Intro
0:33 The "brutal" game dev environment
2:11 Current market environment vs. before
3:50 More about Funcraft and the business situation
8:15 Funcraft's biggest challenge
9:40 How do you determine what game to make?
11:52 Biggest lessons and challenges of startups vs. big companies to achieve success
14:54 Challenge of new game dev from big companies
17:20 Lessons for mobile gaming startups in current market environment
19:50 Focus vs. "don't bet the farm"
22:12 Keep going or do you tap out? When to pivot or quit?
26:55 The benefit of just being alive
28:20 Current primary challenges
31:45 Thoughts around selling your company
34:10 Advice to new entrepreneurs in F2P gaming
36:30 Thoughts on current marketing challenges
39:40 Future trends and opportunities
41:50 Final thoughts on state of market and overall market outlook
43:05 How to reach Michael
👇 EPISODE LINKS:
- Michael Martinez, CEO of Funcraft: https://www.linkedin.com/in/martinezmichaelj/
- FunCraft: https://www.funcraft.com/
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast: https://apple.co/34hfOtv
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio

Debate: Is Blizzard Stack Ranking Evil?
OUTLINE:
0:00 Bloomberg article on stack ranking at Blizzard
1:01 Introduct to speakers: Matthew Kanterman, Drew Levin, and Brett Nowak
1:48 High level thoughts on stack ranking as a practice
5:33 Stack ranking poll results - Majority are against
7:30 JK hypothetical situations to use stack ranking
25:40 Character vs. cruelty in stack ranking during recruiting
36:30 Management rationale behind stack ranking
39:27 Should the Blizzard manager have been fired?
47:10 Stack ranking ties to capability of management layer
50:45 Stack ranking for performance evaluation
1:07:10 Why employees should get close to company value creation to avoid layoffs
1:08:40 JK's crazy stack ranking performance evaluation idea - investing virtual $ in co-workers
1:26:40 Final thoughts on getting canceled
👇 EPISODE LINKS:
- Matthew's reference to The Office Clip: https://www.youtube.com/watch?v=3wqQXu13tLA
- Matthew Kanterman, Director of Research at Roundhill Investments: https://www.linkedin.com/in/matthew-kanterman-cfa-b6345133/
- Drew Levin, Director of Product at Riot Games: https://www.linkedin.com/in/drew-levin-7a225626/
- Brett Nowak, CEO at Liquid & Grit: https://www.linkedin.com/in/brett-nowak-8920675/
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast: https://apple.co/34hfOtv
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio
😃 —CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/
— POPULAR CONTENT —
🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw
ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I
🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI
🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s
🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs
🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw
🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso
🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA
🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY

Mobile Shooters: What's Next After Battle Royale? ft. Jordan Phang/Naavik (FREE REPORT!)
OUTLINE:
0:00 Intro
0:50 Jordan Phang self intro
1:35 Mobile shooter game market size
2:53 Competitive concentration in mobile shooter and Asia
4:25 Success in China
5:40 US market and games to watch out for
6:50 Adapting games for specific markets like Japan and China
8:25 Naavik's shooter taxonomy and problems with classification
12:52 Explanation of extraction shooter sub-genre
14:15 Current extraction shooter games: Lost Light, Arena Breakout
15:22 The thesis behind extraction shooter as the next big subgenre in mobile shooters
17:18 Monetization of shooter games
21:50 The future mobile shooter games to watch out for
23:38 Warzone Mobile
24:38 Players looking for something new
27:00 Problems with Apex Legends Mobile (we recorded this in Jan 2023, before the shutdown announcement)
28:15 Outlook for 2023: Get excited!
👇 EPISODE LINKS:
- Get the free Naavik Pro report on Mobile Shooters here: https://naavik.co/deep-dives/genre-report-shooter-preview?rq=mobile%20shooters
- Jordan Phang: https://www.linkedin.com/in/jordan-phang-8137b710/

Breaking the Meta in The Game of Life! with Moritz Baier-Lentz (Lightspeed Venture Partners)
Moritz Baier-Lentz is a partner at Lightspeed Gaming, heading up their gaming investment practice.
Today we discuss viewing life as a game and how to optimize your own goals towards life by thinking about life as a game and how to break the meta.
You won't want to miss this unique and interesting discussion, so check it out!
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast: https://apple.co/34hfOtv
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio
OUTLINE:
0:00 Introduction, the concept of life as a meta game
1:16 Explanation of "meta" and viewing life as a game
6:32 Moritz's background, career history
12:15 What are current metas for success in life? Breaking the meta
15:26 Breaking conventional wisdom, play as experimentation: work vs. play
23:00 Cross-combining different skills or industries to build a new meta
29:20 Approaching life as quest objectives, Moritz's framework for life
34:00 Details on Moritz's life framework
37:10 Examples of interesting life initiatives from Moritz, achievement by discipline
41:55 Using being "extreme" to accomplish goals, how to stand out
45:34 JK's weird dating example
46:45 How does someone pursue extremism?
52:30 The next chapter at Lightspeed Gaming for Moritz
55:55 What will become of Moritz's LA gaming parties?
👇 EPISODE LINKS:
- Moritz Baier-Lentz: https://www.linkedin.com/in/moritzbaierlentz/
😃 —CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/
— POPULAR CONTENT —
🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw
ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I
🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI
🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s
🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs
🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw
🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso
🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA
🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY

Grateful for Opportunity | JK Vlog #6
Happy Thanksgiving!
I'm in India this year and had a Mexican burrito bowl in the office by myself. Lol.
As I sat in the office late at night, I recorded another cringe and weird video for my kids.
Too many people undervalue opportunity! I just wanted to let you know that I'm grateful this Thanksgiving for the opportunity to try to build something meaningful. It's not looking good right now, but that's what entrepreneurship is all about: how do we take a low-probability scenario and turn it into a high-probability outcome?
LFG!

Future of eSports ft. Ilaria Caputo (EA), Hugo Tristao (Newzoo), & Matt Kanterman (Ball Metaverse)
We deep dive on eSports. Current market and growth projections, what kinds of games do well, business model, structure, prize pools, key trends, geographic differences, and more! Join us with our esteemed group of speakers: Ilaria Caputo (EA), Matthew Kanterman (Ball Metaverse Research Partners), and Hugo Tristao (Newzoo). Speaker links below.
👇 EPISODE LINKS:
Ilaria Caputo, https://www.linkedin.com/in/ilaria-caputo/
Matthew Kanterman, https://www.linkedin.com/in/matthew-kanterman-cfa-b6345133/
Hugo Tristao, https://www.linkedin.com/in/tristaohugo/

How to Install Company Values & Culture | Philosophy Friday #21
Stoffer Touborg was a lead game designer on Eve Online at CCP, led Wild Rift at Riot, and currently acts as Executive Producer on Bitcraft Online for Clockwork Labs.
Stoffer is one of the most thoughtful game industry executives I know, and I regularly ask Stoffer for advice on leadership, organizational principles, and recruiting.
Today we talk about not just about coming up with a desired set of company values and culture, but how to actually implement or install these within a company.
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast: https://apple.co/34hfOtv
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio
OUTLINE:
0:00 Intro
2:13 Stoffer Touborg Background
3:07 Definition of Company Culture and Warning for New Employees
6:06 Values vs. Culture Definition
9:10 Employees Need to Confirm Cultural Fit, Values Need to be Good, Given Context, and Fair
14:16 Installing Values/Culture in a Company, Communication vs. Implementation
16:47 Values Manifestation Board 20:45 Why is Company Culture Critical? Sometimes Values Don't Matter
25:40 How to Deal with Employee Cultural Misalignment
31:34 Executive Accountability for Culture Mismatches
32:15 Recruiting for Culture Fit 36:30 How to Deal with Culture Exceptions for a Specific Need - "The Dennis Rodman Rule"
👇 EPISODE LINKS:
Stoffer Touborg: https://www.linkedin.com/in/kristoffertouborg/
The Game Stoffer is Working on, Bitcraft Online: https://bitcraftonline.com/
😃 —CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/

Stellaris Venture Partners on Game Investing in India | ft. Rahul Chowdhri
I speak to Rahul Chowdhri, an investor at Stellaris Venture Partners, about the venture capital market in India, the current state of investment here, and his outlook on investments in gaming in India.
OUTLINE:
0:00 General landscape of venture capital in India
2:20 Specialist vs. generalist VCs, the definition of micro-VC
3:35 Sudden investment interest in gaming in India
4:48 Should investors invest early in gaming or wait for talent to emerge?
5:17 Info on Stellaris and what they look for from a pitch?
6:25 Typical funding for Seed vs. Series A in India
7:13 Expectations for Series A
8:09 What do you look for in an entrepreneur/CEO?
12:11 How should entrepreneurs consider the global economy in their fundraising?
14:36 Advice for entrepreneurs who want to pitch Stellaris
👇 EPISODE LINKS:
- Stellaris Venture Partners: https://www.stellarisvp.com/
- Rahul Chowdhri: https://www.linkedin.com/in/rahulchowdhri/
SUBSCRIBE TO GAMEMAKERS:
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio

Predicting Game Success + Corporate Nonsense (Philosophy Friday #19)
Predicting a game's success during concept or development is an incredibly difficult problem. What are typical ways companies, especially big companies think about and manage their green light process?
What kinds of corporate nonsense occurs that hurts game outcomes?
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast: https://apple.co/34hfOtv
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio 😃
—CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/
— POPULAR CONTENT —
🤑 Economy of the Metaverse with Tim Sweeney
ℹ️ How to Build the Amazon of Game Companies
🔮 Gaming Trends | A Look Ahead at 2021
🖥️ The Future of PC Gaming
🔴 Games Industry M&A
🔴 Netcode for Multiplayer Games
🔴 IDFA Deprecation Product Impact
🔴 Trip Hawkins on the New High Score
🔴 LiveOps F2P Best Practices

The F2P Game Designer | ft. John Kelly Creative Director at PlaySimple
Today's focus will be on the F2P game design discipline. How it’s evolved, what does it take to be successful as a game designer, the tools and practice of a F2P game designer, and where does John think the future is headed for F2P game design.
👇 EPISODE LINKS:
- PlaySimple Games: https://playsimple.in/
- John Kelly LinkedIn: https://www.linkedin.com/in/john-kelly-99b3966/
SUBSCRIBE TO GAMEMAKERS:
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio

Building a F2P Liveops Playbook | ft. The Games Consultant Matt Emery
I interview Matthew Emery aka "The Games Consultant" about what it means to build a F2P liveops "Playbook."
Listen to this Q&A between me and Matt!
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast: https://apple.co/34hfOtv
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio
OUTLINE:
0:00 Intro
1:01 Matt's 19-Year Background & Current Business
2:24 High-Level Framework for Thinking About LiveOps: How to Survive?
7:10 How to Deal With Low KPI Metrics? ROI-First Approach
12:57 Coming Up With Improvement Initiatives
15:39 How to Gauge Initiative Impact Through Multi-Variate/Split Testing? Stat-sig or Not?
19:00 New Game Dev vs. Live Operated Games
21:50 What Should a Live-ops "Playbook" Include?
27:12 Biggest Mistakes & Learnings from Matt's Experience
30:10 Recommendations on Critical Best Practices / High ROI Areas
33:48 Why Aggressiveness is Critical in Multivariate Testing?
37:38 Final Recommendations - Need to Understand UA, Why CPI Goes Up?
👇 EPISODE LINKS:
- Matt Emery: https://www.linkedin.com/in/matthewemery/
- IAP Merchandising Playbook #1| Special Offers that Sizzle: https://www.linkedin.com/pulse/iap-merchandising-playbook-part-1-special-offers-matthew/
- IAP Merchandising Playbook #2| Visual Hierarchy: https://www.linkedin.com/pulse/iap-merchandising-playbook-part-2-visual-hierarchy-matthew/
- IAP Merchandising Playbook #3| MVP Store Design: https://www.linkedin.com/pulse/iap-merchandising-playbook-part-3-mvp-store-design-matthew/?trackingId=vtcxmGEzQWK04H3PDuD2lw%3D%3D
😃 —CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/

How to Argue Constructively (Philosophy Friday #20)
Drew Levin is currently Director of Product at Riot Games and before that a Director of Product Management at Zynga.
Zynga vs. Riot: two companies with wildly different approaches to game development, decision-making, and a culture of debate and discussion. Even more, Drew worked as a political campaign manager before game development.
I believe Drew is uniquely experienced in speaking very deeply about different cultures and approaches to having constructive debates within a corporate context. However, more broadly, in our talk today, we discuss the following:
- #1. The problem at many companies focused on winning vs. discussion and seeking truth
- #2. Impact of company culture
- #3. Specific techniques to facilitate more constructive discussions
- #4. Ideas and ways in which we can improve discussions
👇 EPISODE LINKS:
- Drew Levin: https://www.linkedin.com/in/drew-levin-7a225626/
- Adam Grant, "How to Argue about Abortion": https://adamgrant.bulletin.com/how-to-argue-about-abortion/
- Paul Saffo on Strong Opinions, Weakly Held: https://www.saffo.com/02008/07/26/strong-opinions-weakly-held/
- AORs by Asana: https://wavelength.asana.com/workstyle-aors/
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast: https://apple.co/34hfOtv
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio

Living With Purpose | JK Vlog #5

Will Dislyte Be Lilith's Next Big Mobile Gaming Hit?
Get the data and read the more in-depth take here: https://gamemakers.substack.com/p/will-dislyte-be-liliths-next-big
We talk about Lilith Games' latest mobile game: Dislyte. It's a "team battle" (game sub-genre) based mobile game that started strong but has recently slowed down. What are the chances of success?
We bring on two experts who recently covered Dislyte
#1. Harshal Karvande, Lead Game Designer at Rovio & Naavik Pro Contributor who wrote a deconstruction report on Dislyte and
#2. Teemu Palomaki, Chief Game Analyst at GameRefinery who recently hosted a webinar on Dislyte.
Finally, I asked Junde Yu from data.ai to show us the data associated with the game.
OUTLINE:
0:00 Intro
1:33 Dislyte Data Report
9:19 Performance Drivers
21:12 IP & Other Risks
29:02 Lilith Games Backstory
33:24 Tech & Battle Mechanics
38:42 PVE vs. PVP
44:38 Longer Term Outlook
50:00 Future Expectations
😃 —CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/

Adversity is a Gift | JK Vlog #4
Coming off of one of the toughest months in my career, I reflect on how lucky I am to be faced with problems. It's only through problems and major challenges that you can learn how to get better. Adversity, therefore, is a gift! As Ray Dalio wrote in Principles: Pain + Reflection = Progress It's tough, but I hope you realize as I have that we are fortunate to have the challenges we face.
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast:
- Spotify Podcast:
- Newsletter:
https://gamemakers.substack.com/
- Don't miss an episode on Youtube:
https://www.youtube.com/c/GameMakersS...
😃 —CONNECT WITH ME! — • MY INSTAGRAM → @jokim1 • TWITTER → @jokim1 • LINKEDIN →
https://www.linkedin.com/in/jokim/
— POPULAR CONTENT — 🤑 Economy of the Metaverse with Tim Sweeney
ℹ️ How to Build the Amazon of Game Companies
🔮 Gaming Trends | A Look Ahead at 2021
🖥️ The Future of PC Gaming
🔴 Games Industry M&A
🔴 Netcode for Multiplayer Games
🔴 IDFA Deprecation Product Impact
🔴 Trip Hawkins on the New High Score
🔴 LiveOps F2P Best Practices

Discipline, Drive, and Details X Mental Strength | JK Vlog #3
Oh damn, I actually made another Vlog. Well, today I talk about the importance of discipline, drive, and details in execution and achieving successful outcomes. Further, I talk about how mental strength magnifies the 3Ds and how you can train for mental strength like a muscle.
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast: https://apple.co/34hfOtv
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio 😃
—CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/
— POPULAR CONTENT —
🤑 Economy of the Metaverse with Tim Sweeney
ℹ️ How to Build the Amazon of Game Companies
🔮 Gaming Trends | A Look Ahead at 2021
🖥️ The Future of PC Gaming
🔴 Games Industry M&A
🔴 Netcode for Multiplayer Games
🔴 IDFA Deprecation Product Impact
🔴 Trip Hawkins on the New High Score
🔴 LiveOps F2P Best Practices

Bombay Play and Hyper Social Games ft. Mr. Oliver Jones
Oliver Jones is an OG game maker in India having worked at 2 of India's biggest companies like Zynga and co-founded Moonfrog (sold to Stillfront for $100M). He has now co-founded a new games studio called Bombay Play focusing on a new breed of games called "hyper social" games.
Why did Oli come to India in the first place? How were companies like Zynga and Moonfrog like during the early days? How has the Indian game dev ecosystem evolved over the years? How and why did he found Bombay Play? And, what are hyper social games?
Find out RIGHT NOW!
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast: https://apple.co/34hfOtv
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio 😃
—CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/
— POPULAR CONTENT —
🤑 Economy of the Metaverse with Tim Sweeney
ℹ️ How to Build the Amazon of Game Companies
🔮 Gaming Trends | A Look Ahead at 2021
🖥️ The Future of PC Gaming
🔴 Games Industry M&A
🔴 Netcode for Multiplayer Games
🔴 IDFA Deprecation Product Impact
🔴 Trip Hawkins on the New High Score
🔴 LiveOps F2P Best Practices

Health is Critical to Grind | JK Vlog #2
Are you a workaholic grinder like me? Well, it finally got the best of me and totally jacked up my back and face. Health is critical! I talk about a big problem, trying to fix my health, and the results of my plan to get better in this video.
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast: https://apple.co/34hfOtv
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio 😃
—CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/
— POPULAR CONTENT —
🤑 Economy of the Metaverse with Tim Sweeney
ℹ️ How to Build the Amazon of Game Companies
🔮 Gaming Trends | A Look Ahead at 2021
🖥️ The Future of PC Gaming
🔴 Games Industry M&A
🔴 Netcode for Multiplayer Games
🔴 IDFA Deprecation Product Impact
🔴 Trip Hawkins on the New High Score
🔴 LiveOps F2P Best Practices

Bayesian Thinking for Startups with @SebPark
Today I speak to Seb Park regarding how startups should incorporate "Bayesian Thinking" into their strategic decision-making process. This means how to incorporate new information for a startup best and how to use that to gain a massive competitive advantage.
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast: https://apple.co/34hfOtv
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio 😃
—CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/
— POPULAR CONTENT —
🤑 Economy of the Metaverse with Tim Sweeney
ℹ️ How to Build the Amazon of Game Companies
🔮 Gaming Trends | A Look Ahead at 2021
🖥️ The Future of PC Gaming
🔴 Games Industry M&A
🔴 Netcode for Multiplayer Games
🔴 IDFA Deprecation Product Impact
🔴 Trip Hawkins on the New High Score
🔴 LiveOps F2P Best Practices

Starting vs. The Grind | JK Vlog #1
When you're at the office super late and hella tired, you do weird shit like starting a Vlog.
I'm Joseph Kim, CEO of Lila Games and we are trying to build a mobile gaming studio out of Bangalore, India.
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast: https://apple.co/34hfOtv
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio 😃
—CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/
— POPULAR CONTENT —
🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw
ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I
🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI
🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s
🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs
🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw
🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso
🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA
🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY

Garena Free Fire: Secrets to Success and Analyzing The Fall
Mobile free-to-play game design experts from Naavik - Thomas Baker (former lead game designer at Electronic Arts and lead on Real Racing 3) and Eva Grillova (former game designer from Wooga and SocialPoint) - have written a super in-depth analysis on Garena Free Fire.
Find out how Free Fire was able to achieve success to become the world's most downloaded shooter game of all time! Further, why has Free Fire dropped by over 30% since last year? What are the big risks and opportunities ahead for the game?
SPECIAL OFFER FROM NAAVIK:
🔥🔥🔥 Get the Garena Free Fire Pro report for FREE here: https://naavik.co/deep-dives/free-fire-world 🔥 🔥 🔥
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast: https://apple.co/34hfOtv
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio
OUTLINE:
0:00 Intro
2:11 Secrets to Success
7:55 SEA Organization
11:45 Localization Focus
19:00 Competitive Landscape
25:25 Revenue Decline
26:47 Monetization Scheme
34:30 Biggest Risks
47:40 Impact of Free Fire Max
52:10 Future Expectations
👇 EPISODE LINKS:
- Thomas Baker, Consulting Partner, Naavik Consulting
- Eva Grillova, Game Design Consultant, Naavik Consulting
- Naavik: https://naavik.co/
😃 —CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/
— POPULAR CONTENT —
🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw
ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I
🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI
🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s
🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs
🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw
🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso
🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA
🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY

UA Apocalypse, Product Validation, Impact Global Recession, Employee Compensation (Philosophy #17)
We talk about a lot of hot topics people have been discussing in the games industry. Topics:
#1. The dramatic decline in user acquisition marketing - UA Apocalypse
#2. Impact of global recession
#3. Employee compensation
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast: https://apple.co/34hfOtv
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio
OUTLINE:
0:00 Intro
2:50 UA Apocalypse
16:35 Product Validation
35:10 Impact of Global Recession
1:01:10 Employee Compensation
😃 —CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/
— POPULAR CONTENT —
🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw
ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I
🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI
🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s
🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs
🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw
🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso
🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA
🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY

Culture Communication Isn't Enough + Employee Incentive Systems (Philosophy #18)
Joseph Kim and Brett Nowak talk about cultural installation (not just conveying or communicating culture) and about how to create incentive systems for employees.
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast: https://apple.co/34hfOtv
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio
OUTLINE:
0:00 Intro
2:01 Installing Culture (Not Just Communication of Culture)
41:45 Employee Incentive Systems
😃 —CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/
— POPULAR CONTENT —
🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw
ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I
🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI
🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s
🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs
🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw
🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso
🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA
🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY

Will Harbin on Lessons from Kixeye and Making a Comeback
Will Harbin was CEO at Kixeye during the early 2010s when the company launched some of the most innovative games to the market at that time: Desktop Tower Defense, Backyard Monsters, War Commander, and Battle Pirates. The company was poised to become the next big gaming juggernaut but did not quite make the transition to mobile.
Today Will is making a comeback with Kixeye 2.0, his new company Global Worldwide which recently launched Kingdom Maker. Don't miss this fascinating discussion, outlined below.
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast: https://apple.co/34hfOtv
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio
OUTLINE:
0:00 Intro
0:46 Will on Kixeye's Controversial Past
3:05 Kixeye's Famous Recruitment Video
5:50 Social vs. Transitioning to Mobile
10:45 How Losers on Social Like Supercell Won on Mobile
15:25 The Early Mobile F2P Market 21:40 The F2P Gaming Market Today
24:24 "Full Economic Mastery"
25:15 The Story of Kingdom Maker and Global Worldwide aka Kixeye 2.0
33:20 On Kixeye Culture 38:00 Why Did Will Believe in Kingdom Maker for 6 Years?
42:25 Product Validation Approach 46:00 On Game Publishing and Scopely
51:10 View on Current F2P Gaming Landscape
👇 EPISODE LINKS:
- Will Harbin: https://www.linkedin.com/in/willharbin/ 😃
—CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/
— POPULAR CONTENT —
🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw
ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I
🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI
🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s
🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs
🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw
🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso
🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA
🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY

Sebastian Park on why User Generated Content is the Future of Games
Sebastian Park is a co-founder of the UGC publishing company Infinite Canvas and a venture partner at BITKRAFT Ventures. He was also formerly VP of eSports for the Houston Rockets and co-founded Clutch Gaming.
Seb talks about his beliefs on why user-generated gaming is the next frontier for the games industry.
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast: https://apple.co/34hfOtv
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio
OUTLINE:
0:00 Context and Intro to Seb Park
3:45 Why User Generated Gaming is the Next Frontier?
9:35 How Does UGC Manifest in Games?
12:50 Biggest Opportunity in UGC?
19:25 Infinite Canvas Publishing Model
21:22 UGC Discovery
24:35 Value Proposition of a UGC Publisher
27:10 Examples of Good UGC Creators
33:25 Are UGC Platforms Winner-take-all?
👇 EPISODE LINKS:
• Seb Park on Twitter: @SebPark
😃 —CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/
— POPULAR CONTENT
— 🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw
ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I
🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI
🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s
🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs
🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw
🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso
🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA
🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY

Entertainment IP in Games - The Complete Guide by 3 World-class Experts
Three of the greatest experts on Entertainment IP in Games give perhaps the most in-depth discussion on impact, deal structure, issues, and advice. You don't want to miss this if you have any interest of licensing IP in your game!
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast: https://apple.co/34hfOtv
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio
OUTLINE:
0:00 Intro
1:26 Speaker Backgrounds
14:15 Impact of IP on Games
32:52 Fitting Gameplay and IP
39:45 Big Problems with IP
45:47 Licensor Objectives
48:44 Terms & Deal Structure
57:10 Exclusivity
1:00:34 Other IP Considerations
1:04:28 Licenses Gone Wrong
1:14:05 IP vs. Integration Deals
1:22:48 Advice to Secure Deal
👇 SPEAKER LINKS:
- Ames Kirshen. VP, Studio General Manager & Creative Director at Atomic Arcade: https://www.linkedin.com/in/ameskirshen/
- Pete Wanat, Chief Creative Officer at Nifty Games: https://www.linkedin.com/in/pete-wanat-468089176/
- Ed Zobrist. USC Lecturer, Former Head of Publishing at Fortnite: https://www.linkedin.com/in/edzobrist/
😃 —CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/
— POPULAR CONTENT —
🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw
ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I
🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI
🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s
🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs
🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw
🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso
🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA
🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY

Product Manager to Founder | Akash Senapaty (From Zynga to Vah Vah)
After a career in product management at places like Zynga Natural Motion and Digital Chocolate, Akash Senapaty founded e-learning startup Vah Vah with 3 others from Zynga India.
What are the lessons learned? What was he able to translate from being a games PM at Zynga to entrepreneurship? What are his thoughts on the gaming companies and the opportunities in India?
SUBSCRIBE TO GAMEMAKERS:
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio
👇 EPISODE LINKS:
- Akash Senapaty, Co-founder at Vah Vah: https://www.linkedin.com/in/senapaty/
😃 —CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/
— POPULAR CONTENT —
🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw
ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I
🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI
🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s
🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs
🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw
🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso
🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA
🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY

Web3 Opportunities for Game Devs
We discuss the current opportunity space for traditional game developers around Web3.
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast: https://apple.co/34hfOtv
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio
OUTLINE:
0:00 Introduction
1:51 Why Web3?
6:20 What Does Web3 Mean?
24:37 Axie Hack & Big Risks
39:27 Emotional Web3 Devs
46:08 Areas of Innovation
1:00:49 Investment & Valuations
1:06:42 Companies to Watch
1:13:07 Community in Web3
1:18:00 Last Word & Prediction
🎤 SPEAKERS:
- Jeremy Horn, VP of Innovation at FunPlus: https://www.linkedin.com/in/jeremyhorn/
- Joseph Kim, CEO of LILA Games: https://www.linkedin.com/in/jokim/
- Niko Vuori, CEO of Blockstars: https://www.linkedin.com/in/nikovuori/
- Chris Ye, CEO at UKEN Games: https://www.linkedin.com/in/cye/
😃 —CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1 • TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/
— POPULAR CONTENT —
🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw
ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I
🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI
🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s
🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs
🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw
🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso
🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA
🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY

We Raised a $10M Series A | Game Studio Funding Mistakes! 💰
We talk about game studio fundraising and specifically Series A funding - what that means - and lessons, best practices, and mistakes based on my own experience with this current financing round.
Understand the difference between Seed and Series A.
Make sure you don't make the same mistakes I did. Don't be a lame CEO and make sure you take funding seriously!
SUBSCRIBE TO GAMEMAKERS:
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio
OUTLINE:
0:00 Introduction
1:43 Funding Environment
13:13 What is a Series A?
21:16 Investment Models
34:59 Ideal Startup Profile
44:01 Amount of Funding
56:07 Investor Value Add
59:16 Post vs. Pre-Money
1:04:44 Investor Communication
1:13:45 Having a Defined Process
1:26:49 Biggest Mistake & Advice
1:31:15 Wrap-Up & Contact
👇 EPISODE LINKS:
- Jobs at LILA Games: https://www.lilagames.com/jobs/ 💰
LOOKING FOR FUNDING?:
- BITKRAFT: https://www.bitkraft.vc/ (Led LILA's Seed and invested in Series A)
- Galaxy Interactive: https://www.galaxyinteractive.io/ (invested in LILA's Seed and Series A)
- Rainfall Ventures: https://www.rainfall.com/ (Led LILA's Series A)
😃 —CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/

The Rise of the Indian Gaming Market
Mr. Product Growth Guy himself Aakash Gupta and I discuss the details behind our recent report on the growth and Rise of Gaming in India.
Check out the full written analysis here: https://gamemakers.substack.com/p/the-rise-of-the-indian-gaming-market
SUBSCRIBE TO GAMEMAKERS Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio
😃 —CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/

How Companies Can Retain Employees (Philosophy Friday #16)
How should companies think about retaining employees?
1. How much to invest in employees when they may wind up just leaving?
2. How to retain employees besides just wage escalation?
3. What should the attitude of employers be regarding the loss of employees?
4. How to think about matching competitive compensation vs. letting employees go?
5. Thinking about redundancy or building an anti-fragile company?
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast: https://apple.co/34hfOtv
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube:
https://www.youtube.com/c/GameMakersStudio
😃 —CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/
— POPULAR CONTENT —
🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw
ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I
🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI
🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s
🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs
🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw
🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso
🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA
🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY

Russia Ukraine War Impact on Video Games Industry ft. Boris Kalmykov CEO Hypemasters
The Russia Ukraine war has had a dramatic impact on many people’s lives. Huge impact to society, to our economies, and to various industries in different ways.
How has video game development been impacted by the war?
Boris Kalmykov, CEO of Hypemasters is a Russian living in the UK but with most of his company formerly located in St. Petersberg.
- How have his company and other companies with employees in Russia and Ukraine been impacted?
- What about the impact on big companies with employees in Russia and Ukraine like Playrix and Plarium?
- What is the impact of sanctions and how much worse can it get?
- What is the potential for Ukrainians and Russians to work together in the future?
- What is the outlook for Ukrainian and Russian game development companies?
SUBSCRIBE TO GAMEMAKERS:
- Apple Podcast: https://apple.co/34hfOtv
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio
👇 EPISODE LINKS:
Crisis Management at Hypemasters: https://medium.com/hypemasters/crisis-management-at-hypemasters-eb80518c1f74
🤝 GOOD NEWS! LILA Games just hired our first Ukrainian, hired by our Russian Art Director.
If you are Ukrainian or Russian apply to LILA: https://www.lilagames.com/jobs/
😃 —CONNECT WITH ME! — •
MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/

How to Create a Hit Games Studio From India? | LILA Games CTO Avinash Pandey
Today I’m here with my co-founder and CTO of LILA Games, Avinash Pandey.
Having a frank discussion about the games industry here in India and what it’s going to take for India to become a place where world-leading games studios emerge.
If China and Turkey can do it, why not India?
SUBSCRIBE TO GAMEMAKERS:
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio

Marketing Analysis: Garena Free Fire Max and PUBG New State! Ft. Matej Lancaric & Nebo Radovic
We breakdown the mobile marketing activities of both Garena Free Fire Max and PUBG: New State, comparing and contrasting the user acquisition initiatives deployed in both games.
We first start with a high-level overview of the top 3 mobile shooter games: PUBG Mobile, Call of Duty Mobile, and Garena Free Fire.
Joining to review, discuss, and add meaningful insights to the presentation from SocialPeta we have 2 of the best mobile marketers in the world.
SPEAKERS:
- Matej Lancaric, current UA consultant but formerly from SuperScale and a bunch of other companies, has launched a ton of mobile games throughout his career
- Nebo Radovic, formerly from a bunch of really great game companies that did mobile marketing but currently at Zynga
Note: SocialPeta examined the UA activity in both games and they created the report covered in the video.
👇 EPISODE LINKS:
- SocialPeta: https://socialpeta.com/
- Matej: https://www.linkedin.com/in/matejlancaric/
- Nebo: https://www.linkedin.com/in/nebojsaradovic/ SUBSCRIBE TO GAMEMAKERS:
Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio

Philosophy Friday #14: Most Critical Product Manager Skills vs. Personality
What are the skills and kind of personality required to be a winning product manager?
In particular, what do you need to become a "needle-moving" PM instead of a minor cog that doesn't actually make much of a difference?
High-level outline
1. Organizational differences we often see in different gaming studios and talk about some of the ways in which, therefore - certain skills and personality traits would be more critical than others.
2. General discussion about what are the kinds of skills PMs should have in order to be effective.
3. Talk about personality. In particular, specific traits good PMs should have.
4. Just for fun, we talk and potentially argue about what is most critical if we’re prioritizing different skills or personality traits for a PM to be #winning
SUBSCRIBE TO GAMEMAKERS:
- Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio

Game Industry M&A in 2022 and Beyond! Miniclip, Drake Star Partners, & FunPlus Weigh In
We discuss the current state of mergers & acquisitions in the games industry.
Topics:
0:00 Introduction
4:13 Activision to Microsoft
12:16 Zynga to Take-Two
25:30 Current M&A Landscape
39:25 Potential Targets
48:17 Playtika Acquisition
51:52 Carve-Out Opportunities
1:01:03 Predictions
Speakers:
- Saad Choudri, CEO at Miniclip
- Michael Metzger, Partner at Drake Star Partners
- Chris Petrovic, Chief Business Officer at FunPlus
👇 CHECK IT OUT
Newsletter: https://gamemakers.substack.com/
GameMakers Podcast: https://anchor.fm/gamemakers
😃 —CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/

Structured Mobile Marketing | The Ad Concept Model (Zynga + Consumer Acquisition)
Some context:
- IDFA deprecation has created a -30% margin compression for many game studios against their game revenue
- With the deterioration of lookalike audiences CA submits that contextual and interest-based targeting will be more performant
- Consumer Acquisition performed over 25,000 multivariate tests on Facebook, Google, Tiktok, and Snap and have learned that 85-95% of new creative concepts fail to outperform the best ad in an existing portfolio. Hence you may need 20-50 new concepts to find your next winning creative.
To address the current market, Zynga's Creative Director Bradly Bifulco and Consumer Acquisition CEO Brian Bowman discuss how a structured process to creative development is absolutely critical to generating performant ad creatives.
Read about it in the GameMakers newsletter: https://gamemakers.substack.com/
EPISODE LINKS:
- Malcolm Gladwell on "Choice, Happiness, and Spaghetti Sauce"

Philosophy #12: On Employee Motivation
A deep discussion on how we think about employee motivation to work. How should we think about it?
We cover topics such as key factors that contribute to higher motivation, the importance of desperation, how it's important to help some employees tie potential outcomes to the work they do, and the importance of creating the right incentive systems to align work motivation.
Read about it in the GameMakers newsletter: https://gamemakers.substack.com/

GameMakers 2021 Drunk Game Awards Show: Best and Worst of 2021
We discuss the best and worst of game dev in 2021.
Our awards crew:
Javier Barnes, Lead Game Designer at King
Josh Burns, Founder at DigitalDevConnect
Shannon Chang, Head of Operations at Trading.TV
Niklas Herriger, Executive Coach at 8 Bit Coaching
Matthew Kanterman, CFA, Senior Equity Research Analyst at Bloomberg LP
Eric Kress, Principal at Gossamer Consulting Group, LLC K
en Landen, Lead Product Manager at Scopely
Brian Peganoff, Ex. Senior Director, Corporate Development & Strategy at Glu Mobile
AWARDS CATEGORIES:
Biggest winner: Which games industry company was the biggest winner in 2021?
Biggest loser: Which games industry company was the biggest loser in 2021?
Best Game (HD or mobile)
Worst Game (HD or mobile)
Biggest Surprise
Biggest Comeback
Biggest Missed Opportunity
Biggest News
Game or Big Game Update You're Most Looking Forward To

Philosophy #11: 2021 Review | Key Trends & Lessons Learned
We talk about some of the biggest trends and lessons of 2021:
1. Rise of Personal Brands (and everyone now jumping on)
2. Power and Importance of Relationships
3. The Duality of Existence and Human Nature
4. The New New Thing
Read about it in the GameMakers newsletter

Philosophy #10: Recruiting Like A Pro | Games Industry
Today we discuss one of the most important topics for the success of a games studio, especially for startups and those working on new game projects: RECRUITING!
GUEST:
- Tayber Voyer, VP of Product - A Thinking Ape
HOSTS:
- Joseph Kim, CEO at LILA Games
- Brett Nowak, CEO at Liquid & Grit
Read about it in the GameMakers newsletter

Philosophy #9: Bill Walsh | Don't Make Enemies
Bill Walsh, the Hall of Fame NFL coach, had a number of incredibly insightful and effective leadership philosophies as discussed in his book "The Score Takes Care of Itself." One philosophy Walsh discusses is something he calls "Make Friends, Not Enemies."
We discuss this concept and as always the nuance and specific application. Check it out!
HOSTS:
- Joseph Kim, CEO at LILA Games
- Brett Nowak, CEO at Liquid & Grit
Read about it in the GameMakers newsletter: https://gamemakers.substack.com/

What Makes A Great Tech Lead or CTO ft. Niklas Herriger, Tommy Krul, and Avinash Pandey
An in-depth discussion on how to technical leads at gaming companies can become great!
Super far-ranging conversation from the scope of work, biggest problems, transitioning from individual contributor to manager, how to spend day to day, biggest lessons learned, and more!
SPEAKERS:
- Niklas Herriger, Executive Coach, Founder of 8 Bit Coaching
- Tommy Krul, CTO Super Evil Megacorp
- Avinash Pandey, CTO LILA Games
HOST:
- Joseph Kim, CEO, LILA Games.
Read about it in the GameMakers newsletter!

Philosophy #6: The Future of Work: Remote vs. Office | The Debate!
Companies globally require new ways of managing as they grapple with new working conditions from the coronavirus pandemic. As companies adapt to greater work-from-home environments, new problems have arisen.
Brett believes in a new world of remote work where those who don't adapt will not survive, JK believes that for "complex work" and for companies that are working in complex work environments especially those working on 0 to 1 products, in-office environments are best.
Hear both sides including specific nuance, trends, themes, and analysis of remote vs. office work.
What will be the future of work?
HOSTS:
- Joseph Kim, CEO at LILA Games
- Brett Nowak, CEO at Liquid & Grit
LINKS:
Managing Remote Work: The Problem with “Outcomes Not Hours” (Part 1 of 3) Managing Remote Work: Outcomes Gone Wild (Part 2 of 3) Managing Remote Work: Trust Isn't Enough! (Part 3 of 3)Read about it in the GameMakers newsletter: https://gamemakers.substack.com/ NEW VIDEOS EVERY WEEK! ***Click the notification bell so you don't miss any!***

How To Be A Great Games Company CEO! ft Gigi Levy-Weiss, Brian Peganoff, & Kristian Segerstale
We talk to some really dope superstars in the games industry to discuss this issue:
- Gigi Levy-Weiss, Partner NFX
- Brian Peganoff, former Corp Dev at Glu, VP at Deutsche Bank
- Kristian Segerstrale, CEO Super Evil Megacorp
Content Overview:
0:00 Intro
2:26 Role & Time of the CEO
14:31 Product Oriented CEOs
19:22 Examples of Great CEOs
26:52 Required Qualities
32:36 Three Views of the CEO
38:24 CEO by Company Stage
44:57 Finding Weak Points
49:22 Society + CEO Role
Read about it in the GameMakers newsletter: https://gamemakers.substack.com/

Philosophy #8: How to Make Difficult Decisions!
How should you make difficult decisions? What are common kinds of difficult decisions in the games industry? What are common decision-making models? What are important distinctions between types of decisions?
Deep dive on this very important topic in great depth and with our typical philosophical approach!
HOSTS:
- Joseph Kim, CEO at LILA Games
- Brett Nowak, CEO at Liquid & Grit
LINKS:
The Principles of Product Development Flow, by Donald Reinertsen Extreme Ownership: How U.S. Navy SEALs Lead and Win, by Jocko Willink Making Smart Choices: 8 Keys to Making Effective Decisions blog Win With Character, Win with Cruelty, Jim HarbaughRead about it in the GameMakers newsletter

How To Fix Axie Infinity | Sustainability & Future of Sky Mavis
We discuss the sustainability and economy behind the massive hit blockchain game Axie Infinity. Naavik has released a research report breaking down the economy and sustainability of the game (check out the link to the report below).
Axie seems to have reached an inflection point in which the game may no longer be sustainable.
Find out more about Axie, its economy, Sky Mavis and how they monetize Axie, and the potential future and sustainability of both Axie and Sky Mavis. Btw, it's easy to cast stones, so we also take an optimistic look and discuss the potential solutions and upside of Axie and Sky Mavis.
Check out this deep and very educational discussion now!
LINKS:
- Master the Meta newsletter: https://naavik.co/themetas
- Naavik Premium Research: https://naavik.co/premium
- Axie Infinity: Infinite Opportunity or Infinite Peril research report: https://naavik.co/business-breakdowns/axie-infinity
PROMOTION:
Check out the Naavik premium research service for games: https://naavik.co/premium
Use promo code NAAVIKGAMEMAKERS for a 10% discount off of the first 12 months of the subscription!

Games Industry in "Crisis": Biggest Risk & Opportunity in 2022 and Beyond!
We brought together a number of experts from across the gaming ecosystem to have a casual but deep and informed discussion about the future of mobile gaming.
In particular, what are key opportunities game developers should be aware of and what are the potential risks as we move into 2022 and beyond.
SPEAKERS:
- Nadav Ashkenazy, SVP Publishing Solutions, IronSource: https://www.linkedin.com/in/nadav-ashkenazy-34083aba/
- Ron Rejwan, Co-founder/CEO of new gaming startup Sneaky Panda, Former Co-founder/CTO of Jelly Button the makers of Pirate Kings: https://www.linkedin.com/in/ron-rejwan-1124013/
- Lexi Sydow, Head of Insights, App Annie: https://www.linkedin.com/in/lexisydow/
0:00 Intro
1:40 Biggest Impact Change
9:19 Mid/Hardcore Insurgency
16:40 Services Drive Growth
27:24 Social Multiplayer Crypto
39:20 Metaverse
49:37 Data Wars
58:34 Chasing Quick Money
1:05:50 Global Financial Crisis
1:12:46 User Acquisition Costs
1:18:21 Final Words
Read about it in the GameMakers newsletter: https://gamemakers.substack.com/

Philosophy #7: PM Planning & Prioritization in the Games Industry
What kinds of planning do product managers do in game development?
We discuss the kinds of planning in concept/pre-production, production, and in live ops.
What kinds of revenue forecasting and analysis should you do?
How to plan for big innovations vs. incremental liveops beats?
GUEST:
- Adam Telfer, Senior Director of Product - Head of Central Product at WB Games: https://www.linkedin.com/in/adamtelfer/
HOSTS:
- Joseph Kim, CEO at LILA Games: https://www.linkedin.com/in/jokim/
- Brett Nowak, CEO at Liquid & Grit: https://www.linkedin.com/in/brett-nowak-8920675/
👇 CHECK IT OUT
GameMakers Newsletter: https://gamemakers.substack.com/

The Future of Apple App Store Economics
So today there are a lot of complaints about whether a 30% Apple or Google app store fee is fair. And even further, whether there should be competition and the ability to have an open ecosystem for alternative payments or even app stores.
We have on with us today some folks who will talk about both the current situation behind App Store fees and speculate on where this is all potentially heading as well.
SPEAKERS:
- Chris Hewish, President of Xsolla. The company has solutions against alternative payments and payment solutions both on Web and for PC, but also increasingly with a focus on mobile. https://www.linkedin.com/in/chrishewish/
- Matthew Kanterman, Senior Equity Research Analyst at Bloomberg Intelligence. Matthew in particular has a specific focus on gaming, Asia, mobile, and metaverse. https://www.linkedin.com/in/matthew-kanterman-cfa-b6345133/
- Brett Nowak, CEO of Liquid & Grit. Brett also coincidentally co-hosts a podcast series with me called Philosophy Friday. https://www.linkedin.com/in/brett-nowak-8920675/
Read about it in the GameMakers newsletter: https://gamemakers.substack.com/

Philosophy #5: Employee Feedback and Performance Reviews May Be Your Biggest Challenge at Work
Back at you with some deep thoughts on the challenges, difficulties, and potential solutions for one of the biggest problems at most companies:
- How to give employee feedback and do performance reviews
We deep people. Listen to this pod and let us know what you think!
LINKS:
- Airbnb System: The Power of Performance Reviews: Use This System to Become a Better Manager
- LILA Games Values Doc: (see slides on feedback)

Philosophy #4: Get Offa Me With Your Work Life Balance, Work Life Integration FTW!
Lol. We discuss the nuance in definitions and scope of work-life balance, differences between work-life balance and work-life integration, compensation issues for people working a lot at start-ups, and other touchy subjects.
I generally don't edit, but went way too far on this so we edited a bunch of stuff out.
About Us:
- Joseph Kim, CEO, LILA Games
- Brett Nowak, CEO, Liquid & Grit
Read about it in the GameMakers newsletter: https://gamemakers.substack.com/

Future of Mobile Ad Revenue | 2022+ and 2021 Retro
We discuss mobile ad revenue and monetization going into 2022 and beyond.
We initially talked about mobile ad revenue back in January and got a lot of great feedback. Check out the original video we did back in January:
So, what happened in 2021?
Why didn't CPMs collapse and what are we seeing now?
How did the market play out from our expectations back then going into IDFA to what actually happened?
Content Overview:
0:00 Intro
1:06 CPMs & Ad Rev
12:54 Contextual Ads
15:00 Programmatic
18:39 Genre + Hypercasual
23:31 Operational Changes
27:35 Data Transparency
36:00 Data Wars of 2021
52:19 Role of Admon Team
56:38 Data Strategy Role
59:55 Winners & Losers
1:05:37 Industry Implications
1:09:54 Predictions
Speakers:
- Josh Chandley, COO of WildCard Games
- Sofia Gilyazova, Head of Ad Monetization, SocialPoint (TakeTwo's Mobile Games Division)
- Offer Yehudai, Chief Marketing Officer, Digital Turbine/Fyber
Read about it in the GameMakers newsletter: https://gamemakers.substack.com/

Philosophy #3: Zero to One vs. 1 to N Product Managers
We discuss the Peter Thiel concept of 0 to 1 vs. 1 to N in the context of product management. We believe there is a pretty big distinction between new game development which is oriented around this 0 to 1 concept and the 1 to N or live-ops PM.
Links:
- Zero to One by Peter Thiel
About Us:
- Joseph Kim, CEO, LILA Games
- Brett Nowak, CEO, Liquid & Grit
Read about it in the GameMakers newsletter: https://gamemakers.substack.com/

Philosophy #2: Data Ethics in Gaming ft. Lars Doucet
Today we discuss Data Usage & Ethics in Gaming.
It’s not just about what are acceptable practices when it comes to market intelligence, there’s a bigger picture around data that impacts privacy at the device level with Apple and Google impacting IDFA, and even further with the data by companies that may be in competitive situations to their customers. Note that it was just announced that Applovin has just acquired MoPub for example.
Regular Hosts:
- Joseph Kim, CEO of LILA Games: https://www.linkedin.com/in/jokim/
- Brett Nowak, CEO of Liquid & Grit: https://www.linkedin.com/in/brett-nowak-8920675/
Guest:
- Lars Doucet, President of Level Up Labs. Twitter: @larsiusprime, Blog: https://www.fortressofdoors.com/
Read about it in the GameMakers newsletter: https://gamemakers.substack.com/

The Future of Blockchain Gaming (Chong Ahn, Brian Peganoff, Mitch Zamara)
We discuss the future outlook and potential emerging opportunities for blockchain gaming.
Who better to discuss than:
1. Chong Ahn, VP of Product at Mythical Games (Blankos Block Party)
2. Brian Peganoff, Ex-Senior Dir of Corporate Development & Strategy at Glu Mobile
3. Mitch Zamara, Lead Designer, Million on Mars
Read about it in the GameMakers newsletter: https://gamemakers.substack.com/

Philosophy #1: How to Be a Great Product Manager
With long histories in product management specifically in the games industry, we have a REAL discussion on what it takes to be a great PM.
Hardcore and real talk from guys who have worked on very successful products. I led the #1 top-grossing game King of Avalon plus a lot of other shit. Brett was a lead PM on Zynga Poker which was contributing 22% of Zynga's revenue at the time. Real talk you won't get anywhere else. This talk is for hardcore PMs only!
Follow this channel if you want to hear more philosophy on current and important issues in the F2P games industry.
The story behind JK getting assassinated: HERE
Recommended Books on PM:
1. The Principles of Product Development Flow by Donald G. Reinertsem
2. Principles by Ray Dalio
3. Extreme Ownership by Jocko Willink
4. The Hard Thing About Hard Things by Ben Horowitz
5. Atomic Habits by James Clear 6. The Score Takes Care of Itself by Bill Walsh
Read about it in the GameMakers newsletter: https://gamemakers.substack.com/

Moonton's Mobile Legends: Bang Bang Secrets to Success! With Chief Designer Skyhook
Moonton's Chief Game Designer Skyhook talks about MOBAs and the keys to success for Mobile Legends: Bang Bang.
Questions asked:
0:00 Intro 0:25 Classification of MOBAs?
2:14 Difference in design between MOBA and RTS?
4:07 How did Mobile Legends succeed when other MOBAs failed?
5:57 What was the hardest challenge in Mobile Legends' success?
Read about it in the GameMakers newsletter: https://gamemakers.substack.com/

Key Challenges for Blockchain Gaming ft. Lars Doucet
In this deep conversation with Lars, we were able to speak to the key challenges that remain behind blockchain and crypto in gaming.
Key problems discussed: 1. Degraded Blockchain Problem, 2. Some Problems with Play to Earn, and 3. The Problem with Land Sales.
Links:
- Lars Blog- The Fortress of Doors
- Degraded Blockchain Article (Lars post from Fortress of Doors)
- Land Speculators Will Kill Your Game's Growth (Game Developer)
Also check out the original, full interview with Lars that has a wider ranged discussion on Bitcoin and cryptocurrency on Super Stonk Bros here
Read about it in the GameMakers newsletter: https://gamemakers.substack.com/

Key Technology Challenges in Mobile F2P Games | Epic Tech Evangelist Arvind Neelakantan
LILA Games CTO Avinash Pandey discusses key tech challenges in scaling mobile F2P games with Epic Games' Technology Evangelist Arvind Neelakantan.
Read about it in the GameMakers newsletter: https://gamemakers.substack.com/
Watch it on the GameMakers YouTube channel: https://www.youtube.com/c/GameMakersStudio

IndiaF2P: What Global Strategics Are Looking for From Indian Game Companies
Deep discussion on what global strategic game publishers like Stillfront, SEGA, and Scopely look for when expanding into India from a development or market perspective.
Moderator:
- Justin Keeling, General Partner, Lumikai Fund
Speakers:
- Alexis Bonte, Group COO, Stillfront Group
- Saito Go, Executive Officer & Head of Japan Asia Publishing, SEGA Corporation
- Justin Scarpone, SVP & GM Asia, Scopely
Read about it in the GameMakers newsletter: https://gamemakers.substack.com/

IndiaF2P: How To Build A Successful Career in F2P Games
Panelists discuss:
1. How did you break into this industry?
2. Gaming career choice versus traditional options?
3. Different Roles?
4. Sustained interest?
Moderator:
- Vik Agarwal, Lead PM, Zynga
Speakers: -
Poornima Seetharaman, Dir of Design, Zynga
- Karan Gaikwad, Lead PM, Nukebox
- Shilpa Gaur, Lead Marketing & Strategy, Cympl
Read about it in the GameMakers newsletter: https://gamemakers.substack.com/

Doing the Work For a Top Grossing Game | Game Design by Paul Leydon
Paul Leydon LILA Games Chief Creative Officer and former lead game designer on multiple #1 top grossing titles like King of Avalon (FunPlus) and Game of War (MZ), discusses his design and research methodology. He discusses the importance of doing the work and depth in making a hit game.
Read about it in the GameMakers newsletter: https://gamemakers.substack.com/
Watch it on the GameMakers YouTube channel: https://www.youtube.com/c/GameMakersStudio

IndiaF2P: How India Becomes A World Leader in Games
In this conversation, we have some of India’s top game industry leaders.
Speakers:
#1. Manish Agarwal, CEO of Nazara
#2. Amit Hardi, CEO of Nukebox
#3. Salone Sehgal, Genera. Partner at Lumikai
#4. Anuj Tandon, Head of Corp Dev India & MENA at Krafton
The focus of the conversation is oriented around India as a game development ecosystem. We talk about What’s keeping India from becoming the next China or Turkey, what are the strengths of the Indian game dev scene, and how do we accelerate the local Indian gaming market. This was the first of 5 sessions from the India F2P gaming conference. Be sure to check this out as well as some of the other sessions.
Moderator:
- Joseph Kim, CEO of LILA Games
And you can always read about it in the GameMakers newsletter and get alerted to new events in the future: https://gamemakers.substack.com/

Is the future of games Instant? (Lars Doucet, Emily Greer)
We talk about the history and future opportunities for Instant Games. Joining us is Lars Doucet who wrote about this in his blog post (linked below) and Emily Greer, who as the former founder and CEO of Kongregate, has a strong perspective on this.
LINKS:
- Jon Lai, a16z partner, tweet on Instant Games: https://twitter.com/Tocelot/status/1404914355670437889
- Lars Blog Post "The Future of Games is an Instant Flash to the past": https://www.fortressofdoors.com/the-future-of-games-is-an-instant-flash-to-the-past/
- Read about it in the GameMakers newsletter: https://gamemakers.substack.com/
Speakers:
- Lars Doucet, President of Level Up Labs: https://twitter.com/larsiusprime
- Emily Greer, CEO of Double Loop Games: https://www.linkedin.com/in/emilygreer/
Moderator:
- Joseph Kim, CEO of LILA Games: https://www.linkedin.com/in/jokim/

IDFA Loss: Real Data & Real Talk
We talk about real-world data and the implications of IDFA deprecation.
Now there has been a lot of VERY BAD information being published on this topic. So today we have with us 3 real-world practitioners and some real data about what’s actually happening.
More specifically we will discuss:
#1. Real world data and impact of IDFA Deprecation
#2. Specific changes to how we do UA and Marketing based on the effects of IDFA Deprecation
#3. Implications to product and monetization design
#4. Who are likely winners & losers from these changes?
SPEAKERS:
1. Brian Bowman, CEO of Consumer Acquisition:
2. Matej Lancaric, Independent UA & Marketing Consultant:
3. Warren Woodward, Co-founder and Chief Growth Officer at Upptic
Overview:
0:00 Intro
2:15 Games Impact: Real Data
12:02 Winners, Models, Supercell
16:47 Algo Instability, Lookalikes
20:43 Google Performance
23:35 Unity Perf Explained
26:20 ROAS Loss
30:05 Specific Marketing Changes
36:43 SKAdnetwork Conversion Value
43:17 Creative Testing on iOS
44:43 Reactivation Campaigns
46:13 Strategic Maneuvering
48:56 CPG Marketing
53:20 Product Implications
56:42 Winners & Losers

Social Casino Outlook with SciPlay's Joe Byrne
Read about it in the GameMakers newsletter!
Conversation with Joe Byrne Director of Business Development and Strategy at SciPlay one of the world’s biggest and most successful social casino game companies.
Topics:
#1. How do the most sophisticated game companies use market intelligence data to inform their product strategy?
#2. How given new changes because of IDFA deprecation for example would create new requirements for the kinds of insights from the data that we look for?
#3. Strategic insights on how the social casino genre is evolving and new trends for that genre.
This conversation was facilitated in partnership with AppAnnie who is currently rolling out an update to their gaming taxonomy. Thanks App Annie!
Speaker:
- Joe Byrne, Director of Business Development and Strategy at SciPlay

Tech Infrastructure for Competitive PVP Games
Read about it in the GameMakers newsletter: https://gamemakers.substack.com/
How do competitive PVP games manage and scale up their tech infrastructure? What did Riot do for Valorant? We spoke to arguably the best two people in the entire world to address this question Riot's Head of Infra & Live Ops Zach Blitz and Network Next CEO Glenn Fiedler.
SPEAKERS:
- Zach Blitz, Head of Infra and Live Ops, Riot Games
- Glenn Fiedler, Founder & CEO, Network Next

Team vs. Family DEBATE: We Are "Not a Family" 🖕
Tobi Lutke and Brian Armstrong re-popularized the notion of companies as described as "families" or "high performance sports teams." This impacts 1. employee performance expectations, 2. how to deal with discussions of social issues at the workplace, and 3. dissociating personal vs. professional lives.
Let's have a nuanced discussion with a strong cross-section of key people from the games industry.
Speakers:
- Eden Chen, CEO Pragma.gg:
- Drew Levin, Lead PM Zynga
- Chong Ahn, Head of PM EA
- Ken Landen, Sr. PM Blizzard
Relevant Links
- Initial Netflix Culture document (this seems to be the original popularization of the team-focus theme)
- Tobi Lutke: We are not a family
- Brian Armstrong: Mission focused company

GameBiz #3 Game Company Growth Strategies ft Chris Petrovic and Eric Kress
Today we will be talking about the current state of Game Company Growth and the various growth strategies being deployed by different game companies.
SPEAKERS:
- Joseph Kim, CEO, LILA Games
- Eric Kress, Principal, Gossamer Consulting
- Chris Petrovic, Chief Business Officer, FunPlus
LINKS:
- Four Growth Paradigms on GameMakers Newsletter Part 1
- Four Growth Paradigms on GameMakers Newsletter Part 2

GameBiz #2: Talking Strategy & Synergy with STILLFRONT! ft. Alexis Bonte, Nadir Khan, Tobias Kringe
Today we are going to be talking about game publishing, the strategy behind consolidated studio organizations, and the future of the industry.
Our speakers include:
- Alexis Bonte, Group COO, Stillfront
- Nadir Khan, COO, Candywriter
- Tobias Kringe, Founder and Managing Director, Bytro Labs
Our hosts include
- Joseph Kim, CEO, LILA Games
- Eric Kress, Principal, Gossamer Consulting
- Chris Petrovic, Chief Business Officer, FunPlus

GameBiz #1: Game Industry M&A (March 2021) ft. Chris Petrovic & Eric Kress
Speakers:
- Joseph Kim. CEO, LILA Games
- Eric Kress. Principal, Gossamer
- Chris Petrovic. CBO, FunPlus (former SVP & Head of Corporate Strategy, M&A and Business Development at Zynga)
Content Overview:
1:15 Intro / Context 4:15 EA's Acquisition of Glu 11:16 Glu Reorganization 15:30 Zynga + AdTech 25:35 Industry Consolidation 38:40 Best M&A Targets 44:15 Smaller M&A Targets 50:00 Final Words
Integrating Crypto and Metaverse in Games | Michael Wagner CEO of Star Atlas
Today we are going to be talking about the Solana Blockchain, the Metaverse, and how it all ties to games.
To speak to these issues we spoke to Michael Wagner, co-founder and CEO of Star Atlas, the company making a Metaverse game using the Solana blockchain.
SPEAKER:
- Michael Wagner, CEO Star Atlas
LINKS:
- Upcoming Star Atlas drops: http://play.staratlas.com/
- Star Atlas Social Links: Twitter | Telegram | Medium | Youtube | Instagram | Discord | Reddit | Facebook | Linkedin
- Joseph Kim, CEO LILA Games
- LILA Games: We're Hiring! Especially Systems & Economy Designer, Product Manager, and Level Designer!

4 Game Company Growth Paradigms: Zynga, Applovin, Skillz, and Jam City
As game companies become desperate for growth, what are the different strategies they will pursue?
Zynga, Applovin, Skillz, and Jam City represent 4 different growth paradigms in F2P gaming. This week I discuss their different approaches to growth and the potential risks these companies face.
LINKS:
- Joseph Kim, CEO LILA Games
- LILA Games: We're Hiring! Especially Systems & Economy Designer, Product Manager, and Level Designer!

MetaHuman Creator | Epic's Road to the Metaverse ft. Arvind Neelakanan (Epic Tech Evangelist)
Epic Games recently announced MetaHuman Creator, a cloud streamed application that enables the creation, live captured animation, and potentially, in the future, fully AI capable life-like NPCs. What are the implications of this new technology to games? In terms of cost, capabilities, and production value?
SPEAKER:
- Arvind Neelakantan, Tech Evangelist at Epic Games: https://www.linkedin.com/in/arvind-ne...
HOSTS:
- Joseph Kim, CEO at LILA Games: https://www.linkedin.com/in/jokim/
- Avinash Pandey, CTO at LILA Games: https://www.linkedin.com/in/avinash-p...
LINKS:
#1. Sign up for the GameMakers Newsletter
#2. Check out the GameMakers YouTube Channel

Data Infrastructure for Live Games ft. Andre Cohen (Tilting Point), Gaurav Gupta (Lightspeed VP), and Oliver Loffler (Fmr KOLIBRI)
Key advancements in data infrastructure tech are driving big new changes in game development studios' approach to liveops data.
We're seeing rapid adoption of technologies from companies like Snowflake, Grafana, Prometheus, etc. What are the technologies and companies we need to be aware of and how does this impact F2P game live ops?
Speaking on this we have world-class experts in André Cohen (Head of Data Science at Tilting Point), Gaurav Gupta (Partner at Lightspeed Venture Partners, board member Grafana), and Oliver Löffler (former CTO KOLIBRI).
CHECK OUT:
#1. This episode on YOUTUBE
#2. GameMakers Substack NEWSLETTER

The Warning | Game Companies Face Structural Transition in 2021
Sign up for the newsletter everybody: https://gamemakers.substack.com/
JK talks about 5 big changes that will potentially cause huge structural shifts in the games industry all coming to a head in 2021:
#1. Post-COVID Renormalization
#2. Lack of M&A Targets for Growth
#3. Impact of IDFA Deprecation
#4. Game Studio + Ad-Tech Vertical Integration
#5. The Rise of China
RELATED LINKS:
- Game Biz #1: Chris Petrovic, Eric Kress, and I talk M&A in 2021
- Mobile Ad Revenue in 2021+: With Josh Chandley (Wild Card Games), Sofia Gilyazova (Social Point), and Offer Yehudai (Fyber)
- Modifying Payment Behavior in Games: Clash of Clans: Bigger, Better, Battle Pass by Eino Joas

Game Development Best Practices | Chris Cobb (Pragma Platform), Noemi Rouleau (Square Enix), Xiang Shen (Century Games)
We talk about game development methodologies and best practices with how to structure and execute game development.
SPEAKERS:
- Chris Cobb, co-founder and CTO of Pragma Platform, who also formerly worked as an engineering lead at Riot Games, and held software development roles at both Popcap and Microsoft.
- Noemi Rouleau, Associate Producer at Square Enix Montreal. Noemi also worked in production at Ubisoft on games like RainbowSix Siege , For honor, and Assassin’s Creed Origins
- Xiang Shen, CTO at Century Games. Century is a multi-billion revenue Beijing-based games developer and publisher. Xiang also formerly founded mobile games studio Outact, and was formerly a technical director at Roblox, and worked in software engineering at Tencent, EA, and Ubisoft.
TOPICS:
0:00 Intro
1:18 Team Structure
9:00 Dev Team Roles
20:40 Game Dev Phases
36:18 Engineering Practices (CI, Code Review, Coding Standards)
50:27 Dev Methodology
1:03:18 Sprint Estimates
1:14:10 Final Message

Self Actualization Through Video Games | Shahar Sorek CMO of Overwolf
Today we speak to Shahar Sorek to answer a core and fundamental question behind video games. We will discuss the question: Why do people play video games?
JK discusses how Shahar's concepts are very similar to the Japanese game design concepts around "user needs": basically that players will play games to fulfill some latent psychological need or desire manifested through playing games.

Tom Kalinske | The King of Brands (From Flintstone Vitamins, Barbie, Hotwheels, He-man, and SEGA)
Tom Kalinske has had a career as the King of Brands.
Tom first became well known for marketing Flintstone vitamins and then reviving Barbie and Hot Wheels at Mattel and then Launching Masters of the Universe.
In the games industry and perhaps most famously Tom’s efforts to turn around SEGA of America were chronicled in the book and recent CBS documentary Console Wars.
Tom famously turned around the SEGA console business growing SEGA of America from $72M to more than $1.5B in revenue.
Learn the lessons of how Tom revitalized the old, and created new massive hit brands.

Riz Virk | US-China App Wars, Life is a Video Game, Game Start-up Lessons
Riz Virk is Executive Director of Play Labs @MIT.
Prior to that Riz has had a very successful entrepreneurial career as part of the founding team of TapJoy and CEO and co-founder of GameView Studios (makers of TapFish) that was sold to DeNA.
More recently in addition to his work at MIT Riz has written three books:
#1. Treasure Hunt: Follow Your Inner Clues to Find True Success
#2. Startup Myths and Models: What you Won’t Learn in Business school
#3. An MIT computer scientist shows why AI, Quantum Physics and Eastern Mystics all agree we are in a video game
In addition to his books, Riz writes articles including most recently a piece for NBC News titled “Trump uses TikTok and WeChat to challenge China. Welcome to a new conflict: The app wars.”
In this far ranging discussion we talk about App Wars, why Riz believes we live in a simulation/video game, and critical start-up lessons and how they can apply to game start-ups today.

Gaming Trends | A Look Ahead to 2021 (SensorTower's Randy Nelson Interviews JK)
In today’s episode, Randy Nelson from Sensor Tower interviews me (Joseph Kim) about gaming trends in 2020 and potential impacts for the future including 2021 specifically.
In this discussion we talk about not only the defining trends of 2020 and what will be the longer term impacts from 2020 into 2021 and beyond but in addition:
The nature of the firm Building not only product, but also organizational advantage How to think about and build structural advantage How we view India from the perspective of LILA Games Release schedules Remote work How to think about Multiplayer games How to pick game markets and knowing a secret Impact of gaming on kids and future opportunity Changes to game studios in 2021 including the adoption of better scenario analysis and building framework to deal with unexpected events, and a potential rationalization of the market Trends to midcore games Game communities and influencers Facebook gamingSo a SUPER wide ranging conversation... don't miss it!

LILA #2: Why Did We Start LILA Games?
In this episode Joseph Kim, Paul Leydon, and Avinash Pandey the three co-founders of LILA Games talk about each of their personal reasons for wanting to create the new company.

LILA #1: JK Gets Fired! What's Next?
In May of 2019, I (Joseph Kim) got fired (practically, although not "technically") from NBCUniversal as SVP of Games & Digital Platforms based on a mismatch of values, culture, and approach.
This was the beginning of a long road that eventually led to the formation of LILA Games with my co-founders Paul Leydon and Avinash Pandey.
A week after I was fired, my good friend Miska Katkoff hosted a podcast interview with me which we published on the Deconstructor of Fun podcast.
In this episode, I re-publish that interview from May 2019 to give you context on the initial stages of why I wanted to start a new company which eventually became LILA.

Intro to the GameMakers Podcast
In which, Joseph Kim aka Joe Kim aka JK aka J-diggity-dog discusses the objective of starting this podcast.
Also catch:
The GameMakers YouTube Channel
The Deconstructor of Fun podcast
Your host:
Joe Kim (Twitter = @jokim1)