Generation Influence

Join us for this edition of Generation Influence, a podcast from gen.video focused on a behind the scenes look at the leaders driving influencer marketing and eCommerce. Join us today as we get the chance to chat with Crystal Duncan of Tinuiti! 👉 Meet The Guest Host: Crystal has spent over 15 years in the Influencer world - she started working in the Influencer space before it was even called Influencer Marketing! To start her career, she spearheaded growth and shaped the industry at Influencer pioneer IZEA. Later, she oversaw a US Influencer team at PR giant, Edelman. Now, Crystal is leading and growing the performance-based Influencer team at Tinuiti, the largest independent performance marketing firm. Crystal has worked with some of the country’s largest brands in both the consumer and B2B space on Influencer and Social-driven programs. Her expertise ranges from top tier talent like Celebrity or Internet Stars, all the way through the execution of programs at scale through Micro or Nano Influencers. She has also run fully integrated programs outside of just online social activation such as partnering with influencers as talent on video or photo shoots, leveraging influencer assets through paid media or owned marketing tactics, and even worked with Influencers for in-person experiential events. Crystal is also considered a thought leader in the space speaking at conferences and events like Ad:Tech, Masterclassing, Social Media Week and PRSA events, as well as Influencer specific events such as BlogHer, TBEX, Dad2.0, Everything Food Conference and Haven Conference. 👉 About gen.video's Co-Founder, Bill Hildebolt: A 20-year veteran of digital media, Bill is the Co-Founder of gen.video, with a passion for video, eCommerce and consumer empowerment. Prior to gen.video, Bill was a Principal venture capitalist at General Atlantic Partners, and a technology banker at Morgan Stanley. In his free time, he enjoys running and reading. Usually not at the same time. Podcast Chapters: 10:11 What are the benefits of marrying influencer with eCommerce? 23:19 "Don't Talk to Me About Engagement Rates" 29:00 What is your prediction on the future of influencer marketing? 35:43 How else do you define success in influencer campaigns? 39:30 Any other examples of influencer marketing magic? 🎉 Next Week's Guest: Tiffany Pegues of Church & Dwight Co., Inc 👉 Learn More: https://www.gen.video 🎙️ Be Sure to Subscribe to Generation Influence on Apple Podcast: https://podcasts.apple.com/us/podcast/generation-influence/id1670737915

Join us for this edition of Generation Influence, a podcast from gen.video focused on a behind the scenes look at the leaders driving influencer marketing and eCommerce. Join us today as we get the chance to chat with Jason Falls of CIPIO.ai! 👉 Meet The Guest Host: Jason Falls is one of the leading thinkers in the digital marketing space with a particular focus on influence and community commerce marketing. He serves as EVP of Marketing for CIPIO.ai, the Community Commerce Marketing Platform. Falls hosts the widely-downloaded Winfluence podcast; is the author of three books; executive producer of the Marketing Podcast Network; and loves sports, bourbon and his family. Not in that order. 👉 About gen.video's Co-Founder, Bill Hildebolt: A 20-year veteran of digital media, Bill is the Co-Founder of gen.video, with a passion for video, eCommerce and consumer empowerment. Prior to gen.video, Bill was a Principal venture capitalist at General Atlantic Partners, and a technology banker at Morgan Stanley. In his free time, he enjoys running and reading. Usually not at the same time. Podcast Chapters: 17:25 How is the desire to create new content changing in an AI-based world? 20:07 How do managed services play into CIPIO's offerings? 26:05 Is there an ideal client for CIPIO? 31:15 What's your unique perspective on influencer marketing? 40:05 What have you learned from being a podcaster? 44:49 Tell us about "The One That Got Away" 49:34 What is your advice to anyone looking to start a podcast? 🎉 Next Week's Guest: Crystal Duncan of Tinuiti 👉 Learn More: https://www.gen.video 🎙️ Be Sure to Subscribe to Generation Influence on Apple Podcast: https://podcasts.apple.com/us/podcast/generation-influence/id1670737915

Join us for this edition of Generation Influence, a podcast from gen.video focused on a behind the scenes look at the leaders driving influencer marketing and eCommerce. Join us today as we get the chance to chat with Laura Gustafson of Elanco! 👉 Meet The Guest Host: Laura Gustafson is the Senior Director Connected Commerce. Laura is responsible for setting the strategic growth and implementation of Global eCommerce, Media, and Consumer Engagement for Pet, Vet & Farm. Laura brings a wealth of experience from Fortune 500 companies, joining Elanco from General Mills where she spent 5 years as the lead for e-commerce marketing, strategy, and capabilities across GMI’s 26 categories and 40+ brands. Prior to General Mills, Laura was with Kimberly Clark for 13 years in a series of Brand Management, Shopper Marketing, Digital Strategy and e-commerce roles. She has an undergraduate in Pre-Vet and Biology from University of Illinois Urbana-Champaign & MBA from Wake Forest in Winston-Salem NC. Laura and her husband, 3 kids and many cats, dogs and horses and a rabbit live in Neenah Wisconsin. 👉 About gen.video's Co-Founder, Bill Hildebolt: A 20-year veteran of digital media, Bill is the Co-Founder of gen.video, with a passion for video, eCommerce and consumer empowerment. Prior to gen.video, Bill was a Principal venture capitalist at General Atlantic Partners, and a technology banker at Morgan Stanley. In his free time, he enjoys running and reading. Usually not at the same time. 🎉 Next Week's Guest: Jason Falls, EVP for Marketing, CIPIO.ai 👉 Learn More: https://www.gen.video 🎙️ Be Sure to Subscribe to Generation Influence on Apple Podcast: https://podcasts.apple.com/us/podcast/generation-influence/id1670737915

Join us for this edition of Generation Influence, a podcast from gen.video focused on a behind the scenes look at the leaders driving influencer marketing and eCommerce. Join us today as we get the chance to chat with Denise Vitola of Bayer! 👉 Meet The Guest Host: Marketing & Communications pro and celebrated health and wellness influencer Denise Vitola wakes up every day on a mission to make people feel inspired, healthier and stronger-willed. A slew of awards, industry-wide admiration and years of personal and professional accomplishments are proof that she gets the job done. In July 2021 she became Bayer’s VP Brand Integration PR, Social and Influencer for Consumer Health and quickly applied her proprietary process emphasizing social and digital consumer outreach, building Bayer’s digital footprint from a tiptoe to a tidal wave. Within months she launched nearly 100 influencer campaigns and award-winning integrative marketing campaigns like Midol’s “No Apology Period”, Aleve’s “Worst Golf Swing in America” with Charles Barkley, Bayer Aspirin’s “Most Meaningful Melody,” and T-Pain’s remake of the classic Alka Seltzer jingle, resonating with consumers and elevating Bayer’s market reach by the millions. In 2021, she was named a PRNews “Top Woman in PR.” Denise is the Co-Lead of GROW (Growing Representation & Opportunities) at Bayer, an employee business resource group focused on equal representation, leadership, and recognition, and she actively works to recruit a diverse team of employees that can speak to the health needs of diverse audiences. Outside of the office, she continues to follow her own passions: working out, teaching spin, and walking her dogs near her home in Myrtle Beach, South Carolina. Creative and confident. Playful and proactive. Bold, badass, and a leader in the business of making people and communities healthier and stronger…that’s Denise Vitola. 👉 About gen.video's Co-Founder, Bill Hildebolt: A 20-year veteran of digital media, Bill is the Co-Founder of gen.video, with a passion for video, eCommerce and consumer empowerment. Prior to gen.video, Bill was a Principal venture capitalist at General Atlantic Partners, and a technology banker at Morgan Stanley. In his free time, he enjoys running and reading. Usually not at the same time. 👉 Learn More: https://www.gen.video 🎙️ Be Sure to Subscribe to Generation Influence on Apple Podcast: https://podcasts.apple.com/us/podcast/generation-influence/id1670737915

Join us for this next edition of Generation Influence, a podcast from gen.video focused on a behind the scenes look at the leaders driving influencer marketing and eCommerce. Join us today as we get the chance to chat with Marci Raible of Campebell Soup Company! 👉 Meet The Guest Host: Marci Raible is the Vice President, Integrated Marketing for the Campbell Soup Company. Marci joined Campbell Soup six years ago as Director, Global Media and was promoted to VP in 2015 to build and lead Global Marketing Services. Working collaboratively with marketing leaders across the enterprise, Marci transformed the ways of working for each of the 10+ functional teams within Marketing Services and expanded the scope of her team by more than 25% over 3 years. Currently, Marci is leading the subject matter expert teams for the Meals & Beverage, working to define and implement a “media to shelf” approach for the division. During her time at Campbell, Marci has also been tapped to lead enterprise projects related to areas such as data architecture and marketing technology. She is recognized as a media leader who thinks like a marketer, setting a clear vision and building the path to real time marketing. She graduated from Penn State University with a Bachelor of Science degree in marketing. She currently resides in the Philadelphia area. Marci is also a certified instructor in Romana’s Pilates. 👉 About gen.video's Co-Founder, Bill Hildebolt: A 20-year veteran of digital media, Bill is the Co-Founder of gen.video, with a passion for video, eCommerce and consumer empowerment. Prior to gen.video, Bill was a Principal venture capitalist at General Atlantic Partners, and a technology banker at Morgan Stanley. In his free time, he enjoys running and reading. Usually not at the same time. 👉 Learn More: https://www.gen.video 🎙️ Be Sure to Subscribe to Generation Influence on Apple Podcast: https://podcasts.apple.com/us/podcast/generation-influence/id1670737915

Join us for this next edition of Generation Influence, a podcast from gen.video focused on a behind the scenes look at the leaders driving influencer marketing and ecommerce. Today we get the chance to chat with Amber Stepper, a Marketing & E-Commerce Leader. 👉 Meet The Guest Host: Amber is a marketing executive with over 15 years experience leading transformation and growth for global brands. She has previously held roles as General Manager at Thrasio, a unicorn e-commerce startup, and Vice President, Marketing for Evenflo, Inc., a 100-year-old American brand & leading global manufacturer of juvenile and baby products. Amber also previously served as Vice President, Marketing at National Amusements, a worldwide leader in entertainment and parent of Paramount Global. Amber started her career with global marketing agencies Digitas and VML, managing digital marketing for General Motors, Dunkin’ Donuts, Baskin-Robbins and UNICEF. Amber received her BSBA from the Boston University Questrom School of Management and holds a Certificate in Strategy & Innovation from the MIT Sloan School of Management. She has served on the Board of Directors for Title IX Girls Running Club, a non-profit dedicated to health and wellness for young girls, and the WGBH Corporate Executive Council, providing marketing consulting to the nation’s leader in public media. Amber lives outside of Boston with her two daughters. 👉 About gen.video's Co-Founder, Bill Hildebolt: A 20-year veteran of digital media, Bill is the Co-Founder of gen.video, with a passion for video, eCommerce and consumer empowerment. Prior to gen.video, Bill was a Principal venture capitalist at General Atlantic Partners, and a technology banker at Morgan Stanley. In his free time, he enjoys running and reading. Usually not at the same time. 👉 Learn More: https://www.gen.video 🎙️ Be Sure to Subscribe to Generation Influence on Apple Podcast: https://podcasts.apple.com/us/podcast/generation-influence/id1670737915

Join us for this next edition of Generation Influence, a podcast from gen.video focused on a behind the scenes look at the leaders driving influencer marketing and ecommerce. Today we get the chance to chat with Vivek Rastogi, Global Director, Digital Commerce at Colgate-Palmolive.

👉 Meet The Guest Host:

Vivek Rastogi is a transformative leader with 16+ years of CPG experience. He has led roles with increasing responsibilities across different commercial functions and has worked in India, the UK and the US.

He currently leads the Global Digital Commerce business for Colgate-Palmolive where he is focused on further accelerating eCom growth & driving digital transformation. His current passion point is to build his organization's digital quotient and lead the change needed to be ahead of the curve on Digital Commerce.

Vivek is a business builder and has played a pivotal role in establishing eCommerce businesses & teams from their infancy in multiple international markets. He is an eCom expert & thought leader and has been featured in various industry forums, speaking on topics ranging from customer management, retailer engagement, channel strategies, go-to-market, digital and eCommerce

👉 About gen.video's Co-Founder, Bill Hildebolt:

A 20-year veteran of digital media, Bill is the Co-Founder of gen.video, with a passion for video, eCommerce and consumer empowerment. Prior to gen.video, Bill was a Principal venture capitalist at General Atlantic Partners, and a technology banker at Morgan Stanley. In his free time, he enjoys running and reading. Usually not at the same time.

👉 Learn More: https://www.gen.video

🎙️ Be Sure to Subscribe to Generation Influence on Apple Podcast: https://podcasts.apple.com/us/podcast/generation-influence/id1670737915

Join us for this next edition of Generation Influence, a podcast from gen.video focused on a behind the scenes look at the leaders driving influencer marketing and ecommerce. Today we get the chance to chat with Michael Kaye, Director of Brand & Communications at OkCupid.

👉 Meet The Guest Host:

Michael Kaye is the Director of Brand & Communications at OkCupid, one of the world's largest dating apps, where he leads communications, influencer marketing and social media. His work has been recognized by Business Insider, PR News, PRovoke Media, PRSA-NY, PRWeek, Stevie Awards.

👉 About gen.video's Co-Founder, Bill Hildebolt:

A 20-year veteran of digital media, Bill is the Co-Founder of gen.video, with a passion for video, eCommerce and consumer empowerment. Prior to gen.video, Bill was a Principal venture capitalist at General Atlantic Partners, and a technology banker at Morgan Stanley. In his free time, he enjoys running and reading. Usually not at the same time.

Podcast Chapters:

0:00 Welcome to Generation Influence

2:10 Working in the industry of love

3:43 What inspired Michael to be in marketing?

5:52 How does OkCupid Partner with Influencers?

8:51 Influencer roles in OkCupid's Marketing Strategy

11:00 OkCupid's Diversity & Inclusion Tactics

16:09 Appealing to a wide variety of audiences

22:46 Michael's advice for new companies marketing to LGBTQ+ community

24:19 Michael's thoughts around rainbow washing during pride month

25:34 OkCupid's most successful DEI campaigns

28:33 The future of LGBTQ+ Marketing

30:24 Outro

👉 Learn More: https://www.gen.video

🎙️ Be Sure to Subscribe to Generation Influence on Apple Podcast: https://podcasts.apple.com/us/podcast/generation-influence/id1670737915

Join us for this next edition of Generation Influence, a podcast from gen.video focused on a behind the scenes look at the leaders driving influencer marketing and ecommerce. Today we get the chance to chat with Suzie Collins, SVP Executive Director for Influencer Strategy at GOLIN.

👉 Meet The Guest Host: Suzie Collins is an Executive Director of Social and Influencer Strategy at Golin. Suzie has over 15 years of experience in marketing, specializing in strategy with a deep knowledge of social and influencer strategy, creative innovation as well as Global integrated marketing across BUs. Her work experience scales both the corporate and agency side with past work on Fortune 500 companies including The LEGO Group, JCPenney, ChickFil-A, Patron Tequila, Cadillac, Samsung, Cisco, Lexus, Jose Cuervo and Adobe. 👉 About gen.video's Co-Founder, Bill Hildebolt: A 20-year veteran of digital media, Bill is the Co-Founder of gen.video, with a passion for video, eCommerce and consumer empowerment. Prior to gen.video, Bill was a Principal venture capitalist at General Atlantic Partners, and a technology banker at Morgan Stanley. In his free time, he enjoys running and reading. Usually not at the same time. 👉 Learn More: https://www.gen.video 🎙️ Be Sure to Subscribe to Generation Influence on Apple Podcast: https://podcasts.apple.com/us/podcast/generation-influence/id1670737915

Join gen.video's Co-Founder, Bill Hildebolt for the inaugural episode of Generation Influence, a new podcast from gen.video focused on a behind the scenes look at the leaders driving influencer marketing and eCommerce. We open with a fascinating interview with Steven Vigilante, the marketing and new business lead behind functional soda phenomenon OLIPOP.

👉 Meet the Guest Host:

Steven joined OLIPOP as a founding team member in 2018, and currently oversees all things Growth and Partnerships. He's been instrumental in helping the brand raise more than $50M in venture funding and create an influencer marketing strategy that has generated more than 1B views on Tiktok in the last 12 months.

👉 About gen.video's Co-Founder, Bill Hildebolt:

A 20-year veteran of digital media, Bill is the Co-Founder of gen.video, with a passion for video, eCommerce and consumer empowerment. Prior to gen.video, Bill was a Principal venture capitalist at General Atlantic Partners, and a technology banker at Morgan Stanley. In his free time, he enjoys running and reading. Usually not at the same time.