The Genesis of Startups
By William Tjo
The Genesis of StartupsAug 25, 2021
Identifying a Natural Connection to Your Customer
In this episode, we show you the power of understanding your customers. Identifying a natural connection to your customer segment is a combination of subject matter expertise and empathy to the problem you are trying to solve, enabling you to be better equipped to understand how your startup should operate to best address its customers' needs. We discuss this and more with our guest, Lauren Capelin.
Focus on Your Network
Entrepreneurial success is as much about how you surround yourself with people as it is any startup mechanics. Focusing on your network allows you to discover potential customers, investors and talent. But what does effective networking look like? How do you build and maintain relationships? We explore these questions and more with our guest, Dean Tavener.
Strategies for Traction and Growth
Focusing on your customer to build and maintain traction is vital for any startup and is arguably the most important. Without traction, startups won't be able to attract funding, attract talent and grow. What does it mean to be a customer-centric business and understand your customer? We explore this and more with our guest, Jacob Lescove.
Commercialising Your Startup: Why Geography Matters
The 2020 WIPO Global Innovation Index ranks Australia as the 23rd most innovative country overall but 40 when it comes to commercialisation. This episode explores the practicalities of creating a startup in Australia - what the funding structures look like, the ecosystem and overall support with our guest, Justin Wastnage.
Building Your Startup With Your Customer
In this episode, we explore deeper into the tried and true advice of understanding your customer. How do you know who your customers are to begin with? What if your customer doesn't know what they want? What if you are in a bleeding-edge industry? David Palacios shares his insights.
The Three Types of Founders
Why do you want to start a business? Is the fame and fortune? Is it the obsession to compete? Or is it passion? Having greater self-awareness for you inner motivations to be a startup founder equips you with the skills to persevere when things get tough. Our guest, Kevin Lu, explores.
Passion in Entrepreneurship
What if you don't know what your passion is? The age-old saying is to follow your passion, but the hardest part of that is not the following, but the identification. In this episode we explore the practical strategies to identify your passion and build self-awareness with our guest, Nikki Shah.
The Reality of Building a Startup
It comes at no surprise that building a startup is hard. Very hard. And maybe it's not for everyone? Are there certain mindsets and personality traits that will be advantageous when building your business? Our guest, Joe Zhou, shares his insights.
Building Resilience to Fear and Failure
Cultivating a curiosity or growth mindset is critical for our wellbeing and success as founders. Having the ability to take a step back and evaluate our emotions allows a better understanding of the drivers, giving us space to recharge. How do we keep expectations in check? How do we develop a multi-faceted view of success? How do we find support networks? Our guest, Danielle Owen-Whitford discusses.
Do Not Be Married to Your Idea
Adaptability in industry is crucial, let alone in entrepreneurship. It's not uncommon for startups to be doing something completely different to what the founder had envisioned at the beginning. However, the emotional baggage that comes with changing your idea because of feedback is not always easy to digest. We discuss some strategies to overcome this and more with our guest, Nathalie Rafeh.