The Girls in Marketing Podcast

Welcome back to The Girls in Marketing Podcast!

Today's guest is an expert in Influencer Marketing and Social Media. Fadzi Nyama has become an industry leader in the influencer space with a huge passion for educating brands and content creators about how to build valuable communities and partnerships that work.

Going from freelancer to founder of social media and talent agency, Handled Agency, Fadzi has picked up a range of expertise which she shares in today's episode.

This episode covers:

-The truth about being an influencer

-Using social media to build community

-Building meaningful brand partnerships

-Transitioning from freelancing to agency life

A huge thanks to Fadzi for sharing her wisdom, we loved recording this episode and hope you enjoyed listening too!

Make sure to like and rate our podcast if you haven't already :)

Be the first to hear about our next season of The Girls in Marketing Podcast here: https://go.girlsinmarketing.com/3QAm8lv

Wondering if you should be using memes within your marketing strategy? Getting FOMO from seeing your competitors getting involved with meme-able events? If you've ever wondered whether memes are relevant to your marketing strategy, today's episode is for you.

This episode covers:

• Memes in a social media strategy
• Reactive marketing
• Trending topics in marketing
• The importance of timing in marketing

Head over to our socials to check out some of our own memes!

Enjoyed this episode? Make sure to go rate our podcast to help us improve the podcast for you!

Welcome back to The Girls in Marketing Podcast!

Today, we are joined by TWO special guests and close friends of Girls in Marketing, Justin Clark and Lee Benecke.

Between them, Justin and Lee have a wealth of marketing experience and knowledge which makes this a great episode. Together, the pair has founded SocialNorth, a company on a mission to connect the digital communities of the North of England.

Justin and Lee are industry leaders in the digital space and make this episode a great one no matter what stage you are in your career. Listen in to find out more about the pair and the future of SocialNorth (spoiler: they have BIG plans 🚀).

This episode covers:

• Building a community in a saturated market
• Working in social media
• Agency life and consultancy
• SocialNorth
• Public speaking and events

A huge thanks to Justin and Lee for joining us on this episode!

Make sure to go and listen to the rest of our podcast episodes to continue strengthening your marketing knowledge!

If you did enjoy this episode, make sure to go like and follow our podcast to be notified when we upload next Wednesday.

Welcome back to The Girls in Marketing Podcast!

Today, the Girls in Marketing team are sitting down to discuss a topic on everyone's lips right now... Artificial Intelligence (AI). AI is a scary topic to discuss for a lot of marketers but we're here to discuss the topic with you and let you know how we use AI ourselves within the marketing industry. It's clear that AI is here to stay so make sure you listen to this episode to listen to our perspectives.

Topics covered during this episode:

• Artificial Intelligence tools
• Is AI going to replace marketers?
• Improvements in the AI space
• ChatGPT and Bard

Thank you for listening to this episode of the podcast! Make sure to like and follow our podcast to help us continue to bringing you some great episodes.

If you're new around here, make sure to check out Girls in Marketing and how you can get involved here: https://go.girlsinmarketing.com/47inJ5m

This week, we’re back with a special guest to talk all about positive workplace culture! Holly Clark is Digital Media Executive at CultureShift, a company working to lead a positive change in organisational culture. On today’s episode, we dive into how you can implement a positive workplace culture, how to prevent a bad culture and everything in between. If you’ve considered making a positive shift within your workplace before, this episode is a great listen. Topics discussed on this episode: Positive workplace culture What makes up good and bad company culture? Red and green flags during the hiring process Feeling satisfied at work Make sure to tune in to see what you can do as a marketer to foster a more positive culture in your workplace!

We're back with another snack episode of The Girls in Marketing Podcast! This week's topic of discussion is B2B Influencer Marketing. Can influencer marketing be successful as a B2B practice?

In this episode, the Girls in Marketing Team talk about:

• Types of influencer marketing
• Business-to-business marketing

• Examples of successful influencer marketing campaigns

Make sure to tune into our other snack episodes to hear the team debate different topics in marketing!

On the Girls in Marketing Podcast this week, we are joined by Amelia Cohen who is a Solution Engineer for Marketing Cloud at Salesforce.

If you're wanting to learn about customer lifecycles, this episode is for you. Amelia has expertise in customer journeys and digital marketing and she helps clients develop and consult on effective marketing strategies for businesses within her role. She also serves as the WhatsApp specialist within Marketing Cloud and is dedicated to staying on top of emerging trends in mobile marketing.

Topics covered in this episode:

• Customer lifecycles and journeys
• Integrating customer experience and marketing
• Using customer data
• The acquisition and retention of customers
• Understanding your customer

Don't forget to follow our podcast to be notified when our next episode is released!

If you're new around here, make sure you get involved with Girls in Marketing:

LinkedIn: https://www.linkedin.com/company/girls-in-marketing/

Instagram: https://www.instagram.com/girlsinmarketing/

TikTok: https://www.tiktok.com/@girlsinmarketingg

Website: https://www.girlsinmarketing.com

Do you have to have a big budget for a marketing campaign to be successful? Today, Olivia, Amy and Keira sit down to brainstorm campaign tips for any marketing campaign, big or small, and discuss whether big budgets are ever really necessary. This episode doesn't hold back on how brands can get involved with trends and the team provide some great examples of big and small-budget marketing campaigns.

In this episode, the Girls in Marketing Team talk about:

• Examples of great marketing campaigns
• Marketing budgets
• Brainstorming campaign ideas
• What makes a successful marketing campaign
• Working as a small business

This episode is a great listen and we'd love to hear your thoughts on Big Budgets vs Small Budgets in Marketing on our social channels:

LinkedIn: https://www.linkedin.com/company/girls-in-marketing/ Instagram: https://www.instagram.com/girlsinmarketing/ TikTok: https://www.tiktok.com/@girlsinmarketingg

Check out how you can get involved with us here: https://go.girlsinmarketing.com/41JVd8H

Don't forget to follow us if you enjoyed this episode!

Today, we have Florence Welke on the Girls in Marketing Podcast. Florence is a Senior PR Strategist at Lush and is an advocate for aligning your personal values with the company you work for.

Lush made headlines when it became one of the first companies to leave Social Media back in 2021 and Florence discussed how this change was communicated to Lush employees and customers, whilst maintaining a strong brand reputation and online community.

This episode is a great one if you're looking to drive your work forward with purpose and build a career that aligns with your personal values.

This episode covers:

Working in PR

Building a community online and offline

Lush's communication tactics

Best marketing campaigns by Lush

Huge thanks to Florence for joining us on this episode!

Please make sure to like and follow us to keep updated with future episodes, see you in the next one!

Progressing into management is something that many of us are likely to want to do in our careers but where do you even start? Working in marketing is hard and navigating your way into a management position is super difficult. In today's episode, we dive into everything you might need to know about progressing into management no matter what point of your marketing career journey you are at.

In this episode, the Girls in Marketing Team talk about:

• How to become a manager
• Progressing in your career
• Career journeys in marketing
• How to lead a team
• The difference between a leader and a manager

If you're looking to get into a management position or simply looking to level up your career, this episode is a must-listen!

If you're new around here, make sure you're following Girls in Marketing on social media:

LinkedIn: https://www.linkedin.com/company/girls-in-marketing/

Instagram: https://www.instagram.com/girlsinmarketing/

TikTok: https://www.tiktok.com/@girlsinmarketingg

Today, we are joined by Rosa Mitchell, Business Director at connective3, a digital marketing agency specialising in SEO, PR, content marketing, PPC, display, and more. Rosa is an advocate for growing confidence in the workplace and gives some tips and key takeaways for thriving in your marketing career.

This episode covers:

• Confidence in the workplace
• Favourite marketing campaigns
• Digital PR
• Finding a job in marketing
• Being resilient in your career
• Tips for growing your confidence

This episode is a must-listen if you're wanting to grow your confidence in your marketing career.

We’re back with another game of 20 Questions! Our much-loved snack episode is back for Round 3 of Guess the Brand. We’ve played this game many times before and know how much you love playing along at home so we just had to bring another episode of this back. Tune in, play along and let us know how you did! If you're new around here, make sure you're following Girls in Marketing on social media: LinkedIn: https://www.linkedin.com/company/girls-in-marketing/ Instagram: https://www.instagram.com/girlsinmarketing/ TikTok: https://www.tiktok.com/@girlsinmarketingg

In today's episode, we are joined by someone who knows the PR world inside out! Rachel Allison is the founder of PR Agency, Axe & Saw, and someone who regularly advocates for Diversity, Inclusion & Equity in her work.

This episode covers:

• Working in PR
• Building your own agency
• The difference between good and bad PR campaigns
• Working for a small vs large agency
• The evolution of the PR industry

If you're in the PR agency or simply interested in PR, this episode is a must-listen!

If you're new around here, make sure you're following Girls in Marketing on social media:

LinkedIn: https://www.linkedin.com/company/girls-in-marketing/

Instagram: https://www.instagram.com/girlsinmarketing/

TikTok: https://www.tiktok.com/@girlsinmarketingg

Social media has become a huge part of our lives and these days most of us couldn’t imagine life without socials. But in today’s episode, we wanted to discuss the good, the bad and the ugly of social media and ask ‘Is social media making us more or less social?’

This episode covers:

• The evolution of social media
• Social media platforms that have changed
• Screentime and mental health
• Using Social Media effectively

We’d love your opinion on this topic over on social media, come and join in with the conversation!

If you're new around here, make sure you're following Girls in Marketing on social media:

LinkedIn: https://www.linkedin.com/company/girls-in-marketing/

Instagram: https://www.instagram.com/girlsinmarketing/

TikTok: https://www.tiktok.com/@girlsinmarketingg

This week, we're joined by the Founder of Talk Twenties, Gaby Mendes, who is growing the ultimate platform for twenty-somethings in the UK. In this episode, Gaby discusses what it has been like to grow an award-winning podcast whilst navigating life as an entrepreneur in your twenties.

Gaby discusses what she would do if she was setting up a podcast in today's environment and how you can grow a community around your podcast. If you're looking to start a podcast or just considering how to grow your video content marketing, this episode is definitely for you.

This episode covers:

• Starting a podcast
• How to market a podcast well
• Creating short-form content
• Podcast misconceptions
• How to find your niche
• Growing the community of Talk Twenties
• Issues with starting a podcast

A huge thanks to Gaby Mendes for joining us on this episode, we'll see you in the next one!

What’s the difference between audience and community? It’s been a debate for years.

Are they the same thing?

How do you build an online community?

Why is community so important?

So. Many. Questions.

In this week’s snack episode, we dive into the real difference between audience and community and why community is crucial for brands today.

Grab a snack and tune in to hear the Girls in Marketing Team share their opinions on this topic. This snack episode covers:

•Creating an online community

•How to grow a following

•Building a tight community

•The importance of community for brands

•Examples of brands that use community well

If you're new around here, make sure you're following Girls in Marketing on social media:

LinkedIn: https://www.linkedin.com/company/girls-in-marketing/

Instagram: https://www.instagram.com/girlsinmarketing/

TikTok: https://www.tiktok.com/@girlsinmarketingg

Today, we're joined by Hannah Anderson, Managing Director of Kyma Media and Co-Founder of Social Chain, with Steven Bartlett and Dom McGregor.

Hannah spills the secrets behind today's creator economy, discussing the highs and lows of working in social media and what it is REALLY like to work with some of the biggest influencers around including GK Barry and KSI.

Topics discussed in this episode:

• Creator economy

• Working with influencers
• Founding Social Chain, one of the world's first social media agencies
• Leveraging Facebook and Snapchat for your brand
• Advice for new starters in the marketing industry
• The future of the creator economy
• Being a leader in the industry
• Founding an agency

This episode is a great listen for anyone working or looking to work in the world of influencer marketing in the future. A huge thanks to Hannah for joining us in this episode and we'll see you in the next one.

Don't forget to like our podcast to be notified when our next episode is released :)

If you're new around here, make sure you're following Girls in Marketing on social media:

LinkedIn: https://www.linkedin.com/company/girls-in-marketing/

Instagram: https://www.instagram.com/girlsinmarketing/

TikTok: https://www.tiktok.com/@girlsinmarketingg

Meet your new Marketing Agony Aunts! We asked our community to share their marketing dilemmas with us and in this episode we share our best advice as a team to help you navigate some of your biggest marketing problems. This episode covers: • Dealing with Imposter Syndrome • How to deal with difficult feedback • Management styles • Where to find creative inspiration Make sure you leave a like + subscribe to here more of our podcast episodes!

Are you looking to get ambassadors involved with your brand? Tune in to this episode to see how one of the biggest nail care companies does this.

This week, we're back with another podcast episode all about using brand ambassadors to grow your brand. In this episode, Olivia sits down with Jodie Cruttenden who is Global Brand Ambassador Manager for The GelBottle, a leading brand in the nail care industry. Jodie has worked on campaigns with a range of well-known names including Maura Higgins and Megan Barton-Hanson. With a collective social media following of over 1 million people, the reach of The GelBottle is huge and the brand's ambassador scheme has helped to grow and connect this following further.

This episode covers:

• Brand ambassadors
• Working with influencers
• Untraditional routes into marketing
• Working for a huge company, including Ann Summers and The GelBottle
• Local marketing
• Growing an online community
• Influencer programmes
• Marketing and taboo topics

This episode is a must-listen for anyone wanting to implement a brand ambassador scheme to help grow a community for their brand and a huge thanks to Jodie for joining us on this episode.

If you're new around here, make sure you're following Girls in Marketing on social media:

LinkedIn: https://www.linkedin.com/company/girls-in-marketing/

Instagram: https://www.instagram.com/girlsinmarketing/

TikTok: https://www.tiktok.com/@girlsinmarketingg

From career beginners to career changers, in this episode of The Girls in Marketing Podcast we cover tips and advice to help you start a career in marketing. Listen in and find some inspiration to give your marketing career a kickstart! This episode covers:

• Untraditional routes into marketing
• How to get started in marketing
• Getting work experience
• Changing your career into marketing

Grab a snack and relax or listen on the go to these short and sweet episodes by the Girls in Marketing Team.

If you're new around here, make sure you're following Girls in Marketing on social media:

LinkedIn: https://www.linkedin.com/company/girls-in-marketing/

Instagram: https://www.instagram.com/girlsinmarketing/

TikTok: https://www.tiktok.com/@girlsinmarketingg

In this episode of The Girls in Marketing Podcast, Olivia and Amy are joined by Becca Vines and Megan Lowry, two of our very own Girls in Marketing members. We’re super excited to have Becca and Megan on the podcast and we going to talk about all things professional development and building a career in marketing. Progressing in your marketing career is difficult and establishing the right direction for you can be tricky. Becca and Megan discuss tools they have used to further their marketing career and they don't hold back! If you're new around here, make sure you're following Girls in Marketing on social media: LinkedIn: https://www.linkedin.com/company/girls-in-marketing/ Instagram: https://www.instagram.com/girlsinmarketing/ TikTok: https://www.tiktok.com/@girlsinmarketingg

In this episode, we’re reminiscing on some of the social media platforms of yesteryear! From Clubhouse to Myspace, we discuss why some of these platforms aren’t around anymore and what we think they could have done differently to survive!

Grab a snack and relax or listen on the go to these short and sweet episodes by the Girls in Marketing Team.

If you're new around here, make sure you're following Girls in Marketing on social media:

LinkedIn: https://www.linkedin.com/company/girls-in-marketing/

Instagram: https://www.instagram.com/girlsinmarketing/

TikTok: https://www.tiktok.com/@girlsinmarketingg

In this episode, Olivia sits down with Natalia Cortazar, Founder of The Good Egg Agency. The Good Egg is an influencer marketing agency leading the evolving creator economy at the moment. As well as a founder, Natalia is also a public speaker and podcast host. Natalia has worked on campaigns for some huge brands including H&M, TikTok and Pret and now works with some of the biggest influencers around.

This episode is a great listen for anyone wanting to find out more about the influencer marketing industry. We discuss everything with Natalia from moving to the UK to the current influencer marketing landscape and we even touch on the latest 'de influencing' trend. Keep listening to find out all the latest influencer marketing secrets from the founder of one of the UK's biggest influencer agencies around.

If you're new around here, make sure you're following Girls in Marketing on social media:

LinkedIn: https://www.linkedin.com/company/girls-in-marketing/

Instagram: https://www.instagram.com/girlsinmarketing/

TikTok: https://www.tiktok.com/@girlsinmarketingg

Happy International Women's Day 2023! 🥰

Welcome to another snack episode of our Girls in Marketing Podcast. These episodes expose our team chats and office debates for the world to hear – and we want you to get involved! Grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.

In this episode, we talk about the importance of International Women's Day (IWD) and the 2023 theme of embrace equity. We also discuss how to speak up as a woman in the workplace, and how you can advocate for other women in the workplace. Tune into this episode if you want to be part of the IWD movement. 

In this episode, Amy is joined by Alex Hickson, Head of Digital PR at TrunkBBI. Alex is also the Founder of ecommerce business, Flaming Crap, and co-host of the ‘Where's The Bride?’ podcast. 

We discuss the importance of storytelling and ‘breaking out of your brand bubble’ in marketing and PR and how to use it to increase brand awareness, specifically drawing on Alex’s own experience of launching his own candle company, Flaming Crap, in 2020.  

As well as this, we talk about how to manage a team and the importance of being a good leader and fostering an inclusive work environment.  It was wonderful having Alex on the podcast and here are so many incredibly useful nuggets to take away from this episode!

Welcome to another snack episode of our Girls in Marketing Podcast. These episodes expose our team chats and office debates for the world to hear – and we want you to get involved! Grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.

In this episode, we're playing part 2 to our "Guess the brand in 20 questions" game. Play along with the Girls in Marketing team and guess what brands they're thinking of. 

In this episode, Olivia is joined by Isobel Cowell, Head of Social at Kurogo, a personal branding agency. Isobel has a huge personal brand following on LinkedIn and is a young leader managing over 10 staff and the agencies social media.

We discuss how employees can build their own personal brands without owning a business, what life is like as a young leader, the struggles of imposter syndrome, and creating your own opportunities to enhance your employability.

Isobel talks about how she grew her following to over 58,000+ people on LinkedIn in a short space of time and why being authentic is the key to building your own personal brand.

If you're interested in learning more about personal branding, what to post on LinkedIn and what it's like to be a young leader, this episode is a great listen.

Welcome to another snack episode of our Girls in Marketing Podcast. These episodes expose our team chats and office debates for the world to hear – and we want you to get involved! Grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.

In this episode, we're discussing our new year goals for 2023 in both a personal and professional context. Olivia, Amy, Martha and Keira talk about their plans for setting and achieving their goals this year as well as their thoughts on January blues, starting new hobbies and looking after their mental/physical wellbeing.

We're officially launching Season 4 of the Girls in Marketing Podcast with a BANG 💥 In this episode, Amy is joined by Olivia Hanlon, Founder and CEO of Girls in Marketing.

We discuss building Girls in Marketing as a business, what life is like as a leader of a team and how Olivia stays productive with a hectic schedule. 

Olivia talks about the growth of Girls in Marketing and how she pivoted the community online during the pandemic, she also covers her previous experience with content marketing and SEO. 

Tune into this episode if you want to learn more about Girls in Marketing, the future of the community and how you can take more calculated risks within your marketing career.

And that's a wrap for Season 3 of The Girls in Marketing Podcast. 

The Girls in Marketing Podcast has definitely levelled up this year so we thought it was only right to take a look into some of our favourite clips from the podcast. 

We’ve sat down with a range of guests this season, from innocent’s Social Media Manager and self-confessed comedian, Marcus Dean, to Neuro-divergent Advocate, Ellie Middleton. 

We’ve had a blast of a time so sit down, grab a snack and let’s dive into some of our favourite highlights of Season 3…

Merry Christmas Marketers! Join us for a special edition of the podcast talking about our favourite Christmas campaigns. 

Welcome to our BRAND NEW Snack Episodes of the Girls in Marketing podcast. We've finally decided to expose our team chats and office debates for the world to hear – and we want you to get involved! So grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.

Welcome to our BRAND NEW Snack Episodes of the Girls in Marketing podcast. We've finally decided to expose our team chats and office debates for the world to hear – and we want you to get involved! So grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.

In this episode, Olivia is joined by Ellie Middleton, ADHD and Autism advocate, consultant and speaker. Ellie is also a content strategist part-time for personal branding agency, Great Influence. 

We discuss what life is like as a neurodivergent person, Ellie’s career as a content creator and consultant, as well as how marketers can ensure their marketing is accessible for those who have ADHD and Autism.

Ellie is a breath of fresh air when it comes to building a brand online with her relatable and honest LinkedIn/TikTok content regularly going viral.

Tune into this episode if you want to learn more about how you can ensure your marketing efforts are accessible for people like Ellie.

Welcome to our BRAND NEW Snack Episodes of the Girls in Marketing podcast. We've finally decided to expose our team chats and office debates for the world to hear – and we want you to get involved! So grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.

Happy Halloween Marketers! Join us for a special edition of the podcast talking about marketing horror stories. We share our own marketing horror stories as well as yours, our community.

Welcome to our BRAND NEW Snack Episodes of the Girls in Marketing podcast. We've finally decided to expose our team chats and office debates for the world to hear – and we want you to get involved! So grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.

Welcome to our BRAND NEW Snack Episodes of the Girls in Marketing podcast. We've finally decided to expose our team chats and office debates for the world to hear – and we want you to get involved! So grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.

Amy is joined by Veronica Wood Querales, Marketing and Communications Consultant, certified marketing mentor and B2B and SaaS specialist. During the early stages of the pandemic, Veronica took the leap into freelancing and started her consulting business Into The Woods Marketing. In this episode we talk about overcoming the fear of taking the next step in your career, finding your niche in B2B marketing and going from mentee to mentor and the benefits mentoring brings! If you’re thinking about what’s next in your career, listen in for some words of wisdom!

Welcome to our BRAND NEW Snack Episodes of the Girls in Marketing podcast. We've finally decided to expose our team chats and office debates for the world to hear – and we want you to get involved! So grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.