The Girls in Marketing Podcast
By Girls in Marketing
The Girls in Marketing PodcastOct 05, 2022
Snack Ep #20: Guess the Brand in 20 Questions
We’re back with another game of 20 Questions! Our much-loved snack episode is back for Round 3 of Guess the Brand. We’ve played this game many times before and know how much you love playing along at home so we just had to bring another episode of this back. Tune in, play along and let us know how you did! If you're new around here, make sure you're following Girls in Marketing on social media: LinkedIn: https://www.linkedin.com/company/girls-in-marketing/ Instagram: https://www.instagram.com/girlsinmarketing/ TikTok: https://www.tiktok.com/@girlsinmarketingg
Creating Effective PR Campaigns with Rachel Allison | Axe & Saw
In today's episode, we are joined by someone who knows the PR world inside out! Rachel Allison is the founder of PR Agency, Axe & Saw, and someone who regularly advocates for Diversity, Inclusion & Equity in her work.
This episode covers:
Working in PR Building your own agency The difference between good and bad PR campaigns Working for a small vs large agency The evolution of the PR industryIf you're in the PR agency or simply interested in PR, this episode is a must-listen!
If you're new around here, make sure you're following Girls in Marketing on social media:
LinkedIn: https://www.linkedin.com/company/girls-in-marketing/
Instagram: https://www.instagram.com/girlsinmarketing/
TikTok: https://www.tiktok.com/@girlsinmarketingg
Snack Ep #19: Is Social Media Making Us More or Less Social?
Social media has become a huge part of our lives and these days most of us couldn’t imagine life without socials. But in today’s episode, we wanted to discuss the good, the bad and the ugly of social media and ask ‘Is social media making us more or less social?’
This episode covers:
The evolution of social media Social media platforms that have changed Screentime and mental health Using Social Media effectivelyWe’d love your opinion on this topic over on social media, come and join in with the conversation!
If you're new around here, make sure you're following Girls in Marketing on social media:
LinkedIn: https://www.linkedin.com/company/girls-in-marketing/
Instagram: https://www.instagram.com/girlsinmarketing/
TikTok: https://www.tiktok.com/@girlsinmarketingg
Marketing and Growing a Podcast with Gaby Mendes
This week, we're joined by the Founder of Talk Twenties, Gaby Mendes, who is growing the ultimate platform for twenty-somethings in the UK. In this episode, Gaby discusses what it has been like to grow an award-winning podcast whilst navigating life as an entrepreneur in your twenties.
Gaby discusses what she would do if she was setting up a podcast in today's environment and how you can grow a community around your podcast. If you're looking to start a podcast or just considering how to grow your video content marketing, this episode is definitely for you.
This episode covers:
Starting a podcast How to market a podcast well Creating short-form content Podcast misconceptions How to find your niche Growing the community of Talk Twenties Issues with starting a podcastA huge thanks to Gaby Mendes for joining us on this episode, we'll see you in the next one!
Snack Ep #18: Audience vs Community in Marketing | The Girls in Marketing Podcast
What’s the difference between audience and community? It’s been a debate for years.
Are they the same thing?
How do you build an online community?
Why is community so important?
So. Many. Questions.
In this week’s snack episode, we dive into the real difference between audience and community and why community is crucial for brands today.
Grab a snack and tune in to hear the Girls in Marketing Team share their opinions on this topic. This snack episode covers:
•Creating an online community
•How to grow a following
•Building a tight community
•The importance of community for brands
•Examples of brands that use community well
If you're new around here, make sure you're following Girls in Marketing on social media:
LinkedIn: https://www.linkedin.com/company/girls-in-marketing/
Instagram: https://www.instagram.com/girlsinmarketing/
TikTok: https://www.tiktok.com/@girlsinmarketingg
Behind The Scenes of the Creator Economy with Hannah Anderson | Kyma Media and ex Social Chain
Today, we're joined by Hannah Anderson, Managing Director of Kyma Media and Co-Founder of Social Chain, with Steven Bartlett and Dom McGregor.
Hannah spills the secrets behind today's creator economy, discussing the highs and lows of working in social media and what it is REALLY like to work with some of the biggest influencers around including GK Barry and KSI.
Topics discussed in this episode:
Creator economy Working with influencers Founding Social Chain, one of the world's first social media agencies Leveraging Facebook and Snapchat for your brand Advice for new starters in the marketing industry The future of the creator economy Being a leader in the industry Founding an agencyThis episode is a great listen for anyone working or looking to work in the world of influencer marketing in the future. A huge thanks to Hannah for joining us in this episode and we'll see you in the next one.
Don't forget to like our podcast to be notified when our next episode is released :)
If you're new around here, make sure you're following Girls in Marketing on social media:
LinkedIn: https://www.linkedin.com/company/girls-in-marketing/
Instagram: https://www.instagram.com/girlsinmarketing/
TikTok: https://www.tiktok.com/@girlsinmarketingg
Snack Ep #17: Marketing Agony Aunts
Meet your new Marketing Agony Aunts! We asked our community to share their marketing dilemmas with us and in this episode we share our best advice as a team to help you navigate some of your biggest marketing problems. This episode covers: • Dealing with Imposter Syndrome • How to deal with difficult feedback • Management styles • Where to find creative inspiration Make sure you leave a like + subscribe to here more of our podcast episodes!
Harnessing the Power of Brand Ambassadors with Jodie Cruttenden | The GelBottle
Are you looking to get ambassadors involved with your brand? Tune in to this episode to see how one of the biggest nail care companies does this.
This week, we're back with another podcast episode all about using brand ambassadors to grow your brand. In this episode, Olivia sits down with Jodie Cruttenden who is Global Brand Ambassador Manager for The GelBottle, a leading brand in the nail care industry. Jodie has worked on campaigns with a range of well-known names including Maura Higgins and Megan Barton-Hanson. With a collective social media following of over 1 million people, the reach of The GelBottle is huge and the brand's ambassador scheme has helped to grow and connect this following further.
This episode covers:
Brand ambassadors Working with influencers Untraditional routes into marketing Working for a huge company, including Ann Summers and The GelBottle Local marketing Growing an online community Influencer programmes Marketing and taboo topicsThis episode is a must-listen for anyone wanting to implement a brand ambassador scheme to help grow a community for their brand and a huge thanks to Jodie for joining us on this episode.
If you're new around here, make sure you're following Girls in Marketing on social media:
LinkedIn: https://www.linkedin.com/company/girls-in-marketing/
Instagram: https://www.instagram.com/girlsinmarketing/
TikTok: https://www.tiktok.com/@girlsinmarketingg
Snack Ep #16: How to Start a Career in Marketing?
From career beginners to career changers, in this episode of The Girls in Marketing Podcast we cover tips and advice to help you start a career in marketing. Listen in and find some inspiration to give your marketing career a kickstart! This episode covers:
Untraditional routes into marketing How to get started in marketing Getting work experience Changing your career into marketingGrab a snack and relax or listen on the go to these short and sweet episodes by the Girls in Marketing Team.
If you're new around here, make sure you're following Girls in Marketing on social media:
LinkedIn: https://www.linkedin.com/company/girls-in-marketing/
Instagram: https://www.instagram.com/girlsinmarketing/
TikTok: https://www.tiktok.com/@girlsinmarketingg
Progressing in Your Marketing Career with Becca Vines and Megan Lowry
In this episode of The Girls in Marketing Podcast, Olivia and Amy are joined by Becca Vines and Megan Lowry, two of our very own Girls in Marketing members. We’re super excited to have Becca and Megan on the podcast and we going to talk about all things professional development and building a career in marketing. Progressing in your marketing career is difficult and establishing the right direction for you can be tricky. Becca and Megan discuss tools they have used to further their marketing career and they don't hold back! If you're new around here, make sure you're following Girls in Marketing on social media: LinkedIn: https://www.linkedin.com/company/girls-in-marketing/ Instagram: https://www.instagram.com/girlsinmarketing/ TikTok: https://www.tiktok.com/@girlsinmarketingg
Snack Ep #15: Social Media Platforms That Disappeared
In this episode, we’re reminiscing on some of the social media platforms of yesteryear! From Clubhouse to Myspace, we discuss why some of these platforms aren’t around anymore and what we think they could have done differently to survive!
Grab a snack and relax or listen on the go to these short and sweet episodes by the Girls in Marketing Team.
If you're new around here, make sure you're following Girls in Marketing on social media:
LinkedIn: https://www.linkedin.com/company/girls-in-marketing/
Instagram: https://www.instagram.com/girlsinmarketing/
TikTok: https://www.tiktok.com/@girlsinmarketingg
Understanding Influencer Marketing with Natalia Cortazar
In this episode, Olivia sits down with Natalia Cortazar, Founder of The Good Egg Agency. The Good Egg is an influencer marketing agency leading the evolving creator economy at the moment. As well as a founder, Natalia is also a public speaker and podcast host. Natalia has worked on campaigns for some huge brands including H&M, TikTok and Pret and now works with some of the biggest influencers around.
This episode is a great listen for anyone wanting to find out more about the influencer marketing industry. We discuss everything with Natalia from moving to the UK to the current influencer marketing landscape and we even touch on the latest 'de influencing' trend. Keep listening to find out all the latest influencer marketing secrets from the founder of one of the UK's biggest influencer agencies around.
If you're new around here, make sure you're following Girls in Marketing on social media:
LinkedIn: https://www.linkedin.com/company/girls-in-marketing/
Instagram: https://www.instagram.com/girlsinmarketing/
TikTok: https://www.tiktok.com/@girlsinmarketingg
Snack Ep #14: International Women's Day and Advocating for Women in the Workplace
Happy International Women's Day 2023! 🥰
Welcome to another snack episode of our Girls in Marketing Podcast. These episodes expose our team chats and office debates for the world to hear – and we want you to get involved! Grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.
In this episode, we talk about the importance of International Women's Day (IWD) and the 2023 theme of embrace equity. We also discuss how to speak up as a woman in the workplace, and how you can advocate for other women in the workplace. Tune into this episode if you want to be part of the IWD movement.
Snack Ep #13: True or False? Debunking Marketing Myths
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Welcome to another snack episode of our Girls in Marketing Podcast. These episodes expose our team chats and office debates for the world to hear – and we want you to get involved! Grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.
In this episode, we debunk common marketing myths and give our opinion on the myths. Tune in to hear our thoughts and feelings as marketers of these misconceptions we often hear from other people.
Mastering LinkedIn Marketing with John Williamson | LinkedIn
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In this episode, Olivia sits down with John Williamson, Senior Content Marketing Consultant at LinkedIn. With over 10 years in the marketing industry, John has worked for a variety of companies including ITV, TheLadBible and now LinkedIn. He works with high priority brands on behalf of LinkedIn, so that they can get the most out of the platform. John has spoken on panels and at events about content strategy and brand strategy as well as recently delivering a session to our members on making creative LinkedIn content.
We talk about branded content on LinkedIn, humanising your brand online, the LinkedIn landscape and how it changes over the last few years as well as much more.
Are you eager to learn more about the world of content on LinkedIn? Tune into this episode!
Snack Ep #12: Is Your Network REALLY Your Net Worth?
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Welcome to another snack episode of our Girls in Marketing Podcast. These episodes expose our team chats and office debates for the world to hear – and we want you to get involved! Grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.
In this episode, we talk about networking as a marketer - the good, the bad and the ugly. Tune in to hear our top tips for networking online and virtually as well as listen to our experiences with networking. Whether you're a pro networker or just getting started, you're sure to find this episode interesting.
Breaking Out of Your Brand Bubble with Alex Hickson
In this episode, Amy is joined by Alex Hickson, Head of Digital PR at TrunkBBI. Alex is also the Founder of ecommerce business, Flaming Crap, and co-host of the ‘Where's The Bride?’ podcast.
We discuss the importance of storytelling and ‘breaking out of your brand bubble’ in marketing and PR and how to use it to increase brand awareness, specifically drawing on Alex’s own experience of launching his own candle company, Flaming Crap, in 2020.
As well as this, we talk about how to manage a team and the importance of being a good leader and fostering an inclusive work environment. It was wonderful having Alex on the podcast and here are so many incredibly useful nuggets to take away from this episode!
Snack Ep #11: Guess the Brand in 20 Questions (Play Along) Part 2
Welcome to another snack episode of our Girls in Marketing Podcast. These episodes expose our team chats and office debates for the world to hear – and we want you to get involved! Grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.
In this episode, we're playing part 2 to our "Guess the brand in 20 questions" game. Play along with the Girls in Marketing team and guess what brands they're thinking of.
Building a Personal Brand with Isobel Cowell | Kurogo
In this episode, Olivia is joined by Isobel Cowell, Head of Social at Kurogo, a personal branding agency. Isobel has a huge personal brand following on LinkedIn and is a young leader managing over 10 staff and the agencies social media.
We discuss how employees can build their own personal brands without owning a business, what life is like as a young leader, the struggles of imposter syndrome, and creating your own opportunities to enhance your employability.
Isobel talks about how she grew her following to over 58,000+ people on LinkedIn in a short space of time and why being authentic is the key to building your own personal brand.
If you're interested in learning more about personal branding, what to post on LinkedIn and what it's like to be a young leader, this episode is a great listen.
Snack Ep #10: New Year, New Me? Goal Setting for 2023
Welcome to another snack episode of our Girls in Marketing Podcast. These episodes expose our team chats and office debates for the world to hear – and we want you to get involved! Grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.
In this episode, we're discussing our new year goals for 2023 in both a personal and professional context. Olivia, Amy, Martha and Keira talk about their plans for setting and achieving their goals this year as well as their thoughts on January blues, starting new hobbies and looking after their mental/physical wellbeing.
Re-Introducing Girls in Marketing with Olivia Hanlon
We're officially launching Season 4 of the Girls in Marketing Podcast with a BANG 💥 In this episode, Amy is joined by Olivia Hanlon, Founder and CEO of Girls in Marketing.
We discuss building Girls in Marketing as a business, what life is like as a leader of a team and how Olivia stays productive with a hectic schedule.
Olivia talks about the growth of Girls in Marketing and how she pivoted the community online during the pandemic, she also covers her previous experience with content marketing and SEO.
Tune into this episode if you want to learn more about Girls in Marketing, the future of the community and how you can take more calculated risks within your marketing career.
The Girls in Marketing Podcast: 2022 Wrapped 🎁
And that's a wrap for Season 3 of The Girls in Marketing Podcast.
The Girls in Marketing Podcast has definitely levelled up this year so we thought it was only right to take a look into some of our favourite clips from the podcast.
We’ve sat down with a range of guests this season, from innocent’s Social Media Manager and self-confessed comedian, Marcus Dean, to Neuro-divergent Advocate, Ellie Middleton.
We’ve had a blast of a time so sit down, grab a snack and let’s dive into some of our favourite highlights of Season 3…
Snack Ep #09: Our Favourite Christmas Campaigns 🎄
Merry Christmas Marketers! Join us for a special edition of the podcast talking about our favourite Christmas campaigns.
Welcome to our BRAND NEW Snack Episodes of the Girls in Marketing podcast. We've finally decided to expose our team chats and office debates for the world to hear – and we want you to get involved! So grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.
Exploring the Social Media Landscape with Karina Scott
In our final guest episode of 2022, Olivia is joined by Karina Scott, Founder of Girl About Social and Social media guru. After originally appearing on our Girls in Marketing Podcast back in 2021, Karina is back and better than EVER! Before diving into this episode make sure to check out her original episode here.
Karina works with clients on their social media management and has more recently started offering social media training to small businesses. She's an active member of the Girls in Marketing community and provides her expertise and knowledge through the form of mentorship and general guidance to junior marketers. We're diving into the importance of mentoring (and having a mentor in marketing), the nitty-gritty of the state of social media right now, and predicting social media trends in 2023.
Snack Ep #08: Guess the Brand in 20 Questions (Play Along)
Welcome to our BRAND NEW Snack Episodes of the Girls in Marketing podcast. We've finally decided to expose our team chats and office debates for the world to hear – and we want you to get involved! So grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.
Making Marketing Accessible with Ellie Middleton
In this episode, Olivia is joined by Ellie Middleton, ADHD and Autism advocate, consultant and speaker. Ellie is also a content strategist part-time for personal branding agency, Great Influence.
We discuss what life is like as a neurodivergent person, Ellie’s career as a content creator and consultant, as well as how marketers can ensure their marketing is accessible for those who have ADHD and Autism.
Ellie is a breath of fresh air when it comes to building a brand online with her relatable and honest LinkedIn/TikTok content regularly going viral.
Tune into this episode if you want to learn more about how you can ensure your marketing efforts are accessible for people like Ellie.
Snack Ep #07: Who's to Blame for Greenwashing?
Welcome to our BRAND NEW Snack Episodes of the Girls in Marketing podcast. We've finally decided to expose our team chats and office debates for the world to hear – and we want you to get involved! So grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.
Leading Public Sector Marketing and Comms Campaigns with Rebecca Benn
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In this episode, Olivia is joined by Rebecca Benn, Head of External Relations and Strategy (Defence Digital) for the UK Ministry of Defence. Olivia first met Rebecca when they were both speaking at a recent Social North event in Liverpool and immediately knew that she would be a great guest to have on our podcast with so much knowledge and wisdom to share with our listeners!
Rebecca is an experienced marketing and digital strategy communications specialist with over 16 years experience in data and technology. She has lots of public sector experience providing communication advice on high level national IT delivery projects. Most recently, Rebecca completed her MSc in Marketing and digital strategy.
Tune into this episode of the podcast if you're interested in learning more about communications, being a mature masters student and what it's like to work in the public sector.
Halloween Spooky Special: Marketing Horror Stories
Happy Halloween Marketers! Join us for a special edition of the podcast talking about marketing horror stories. We share our own marketing horror stories as well as yours, our community.
Welcome to our BRAND NEW Snack Episodes of the Girls in Marketing podcast. We've finally decided to expose our team chats and office debates for the world to hear – and we want you to get involved! So grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.
Snack Ep #06: How Influenced Are We By Influencers?
👉👉👉 Grab a FREE ticket to The Elevate Show by monday.com here. 👈👈👈
Welcome to our BRAND NEW Snack Episodes of the Girls in Marketing podcast. We've finally decided to expose our team chats and office debates for the world to hear – and we want you to get involved! So grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.
Using Marketing For Good with Ruth Hartnoll
Grab a FREE ticket to The Elevate Show by monday.com here.
In this episode Amy is joined by Ruth Hartnoll, CEO and Co-Founder of Matchstick Creative, a purpose-driven creative agency based in Liverpool.
We discuss leadership, mentoring and the importance of being a voice for other women in the industry as well as both Ruth and Matchstick’s shared mission of putting purpose before profit and working with other organisations who share the same values.
We covered a lot in this jam-packed episode, getting into the nitty gritty of everything from creative content to leadership and we hope you enjoy it as much as we enjoyed recording it!
Snack Ep #05: The Creative CV Debate
Grab a FREE ticket to The Elevate Show by monday.com here.
Welcome to our BRAND NEW Snack Episodes of the Girls in Marketing podcast. We've finally decided to expose our team chats and office debates for the world to hear – and we want you to get involved! So grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.
Unpacking Gender in Marketing with Lidia Infante
Grab a FREE ticket to The Elevate Show by monday.com here.
In this episode, Olivia is joined by Lidia Infante, Senior SEO Manager for Sanity.io. She’s also a speaker for the likes of BrightonSEO and Mozcon as well as an author and verified on Twitter!
After first meeting at a Connective3 event early in 2022, Lidia and Olivia chat all things women in marketing. Why are men twice as likely to become director? Four times as likely to become CEO? We’re unpacking everything today.
If you want to learn more about gender and women in marketing, give this episode a listen.
Snack Ep #04: What's Wrong with Unpaid Marketing Experience?
Welcome to our BRAND NEW Snack Episodes of the Girls in Marketing podcast. We've finally decided to expose our team chats and office debates for the world to hear – and we want you to get involved! So grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.
Consulting and Mentoring in Marketing with Veronica Wood Querales
Amy is joined by Veronica Wood Querales, Marketing and Communications Consultant, certified marketing mentor and B2B and SaaS specialist. During the early stages of the pandemic, Veronica took the leap into freelancing and started her consulting business Into The Woods Marketing. In this episode we talk about overcoming the fear of taking the next step in your career, finding your niche in B2B marketing and going from mentee to mentor and the benefits mentoring brings! If you’re thinking about what’s next in your career, listen in for some words of wisdom!
Snack Ep #03: Is Organic Marketing Dead?
Welcome to our BRAND NEW Snack Episodes of the Girls in Marketing podcast. We've finally decided to expose our team chats and office debates for the world to hear – and we want you to get involved! So grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.
Everything is Content with Marcus Dean | innocent drinks
Amy is joined by Marcus Dean, the Social Media Manager for innocent drinks UK. As a self-confessed stand-up comedian and witty tweeter, Marcus and his team is the brains behind some of innocent drinks most famous social media campaigns. Since starting in the role, Marcus has created THAT work from home post which got over 8 million impressions, changed its Insta profile pic to his own wedding photo, and crafted thousands of humorous social media pieces. In this episode, we chat all about channelling your inner writer, creating reactive content for a huge international brand and how to have fun on social media. To budding and current social media managers, this is one not to be missed!
Snack Ep #02: Does Personal Branding REALLY Matter?
Welcome to our BRAND NEW Snack Episodes of the Girls in Marketing podcast. We've finally decided to expose our team chats and office debates for the world to hear – and we want you to get involved! So grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding, and more.
Working in Paid Search with Anu Adegbola
Amy is joined by Anu Adegbola, Paid Search Account Director at Marin Software. In 2021, Anu was named in the Top 25 Influential PPCers, she's also the podcast host of PPC Chat Roundup as well as a speaker and founder of PPC Live UK. After 12+ years of working in paid search, Anu has stacked up a ton of knowledge that she shares during this episode. In particular, Anu talks about her love of giving back to the PPC community, the reality of being a company director, and how to deal with difficult clients. If you're a paid search fan and want to learn more about Anu's journey then this is the episode for you!
Snack Ep #01: Started From The Bottom, Now We're Here
Welcome to our BRAND NEW Snack Episodes of the Girls in Marketing podcast. We've finally decided to expose our team chats and office debates for the world to hear – and we want you to get involved! So grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.
Thinking Outside The Box with Nathan Bickerton
Olivia is joined by Nathan Bickerton, a full-stack creative marketer who works at Rise at Seven and has previously interned with Steven Bartlett. Nathan talks about how he comes up with creative campaigns, tips and tricks for thinking outside the box as well as his crazy journey working for one of the biggest names in marketing. Within the episode, Nathan also talks of his mental health struggles and how he now deals with mental health in a workplace setting. If you’re someone who wants to get more creative and start thinking outside the box, this episode is definitely worth a listen.
Mastering the Art of TikTok with Jazveena Sahota
Olivia is joined by Jazveena Sahota, Content and Social Manager at Slate Teams and TikTok Sensation with over 100,000 followers. Jaz chats all about her journey to 100K on the viral platform, the unfiltered world of TikTok content, and how you can start creating a sustainable TikTok strategy. Mastering the art of TikTok is something many marketers and business owners want to do in the current social media landscape, so if you’re interested in boosting your video content, be sure to give this episode a listen.
Making Your PPC Campaign Click with Chloe Wong
Olivia is joined by Chloe Wong, Group Paid Search Manager at easyJet and easyJet Holidays. Chloe chats about setting up PPC campaigns, improving conversions for paid search, and how you can get started with a career in the industry. This episode focuses on paid search, the role it plays in our wider marketing industry, and what we can do to create the best PPC campaigns. With 8+ years of experience in the paid search space, Chloe's knowledge and insights into the industry are invaluable. Throughout this discussion, Chloe talks all about her journey and gives practical examples of how you can improve your paid search knowledge.
Learn More About Adobe Express
Connect with Chloe on LinkedIn.
Sign Up for Chloe's PPC Action Plan in our Members Society.
Navigating Data and Insights in Marketing with Thierry Ngutegure
Olivia is joined by Thierry Ngutegure, Head of Insights at Journey Further. Thierry chats all about how data should be more creatively linked with storytelling in marketing, the impact of insights on marketing campaigns, and how to manage/use insights. This episode also touches on mental health as a young black man, the realities of suffering from imposter syndrome as a professional in the industry as well as thoughts on what public campaigns are doing to aid young black people to talk more openly about their mental health, especially within a workplace/professional setting. Thierry’s way of speaking creatively about using data is such a fresh take on everything we previously may have perceived about data in marketing.
Connect with Thierry on LinkedIn here.
Listen to Thierry’s Podcast “Why Didn’t You Tell Me?!” Podcast here.
Building a Career in SEO with Rejoice Ojiaku
Olivia is joined by Rejoice Ojiaku, SEO Manager and Co-Founder of B-DigitalUK. Rejoice chats all about how she’s built a successful career in the SEO industry as well as giving tips and tricks for newbie SEO professionals. From running a community focused on giving opportunities to young black marketing talent, to running campaigns for multi-million-pound companies, Rejoice is an industry expert who has a lot of unique and interesting perspectives discussed throughout the episode.
If you’re someone who wants to learn more about building a career in the SEO and ASO industries, this is an episode for you. Equally, diversity and inclusion is a running theme of the podcast so it’s a great listen for anyone wanting to learn more about this.
Setting Boundaries as a Freelancer with Fiona Bradley
Olivia is joined by Fiona Bradley, Founder of FB Comms. Fiona discusses her transition from successful freelancer to agency owner as well as maintaining and setting boundaries with clients. From self-entering into globally-recognised awards to outsourcing projects, Fiona spills the tea on everything you need to know about being the best freelancer you can. Anyone interested in freelance marketing, or just curious about Fiona's journey so far should definitely give this a listen.
Beauty Marketing That Doesn't Blend In with Molly Hadfield
Olivia is joined by Molly Hadfield, Head of Social Media and Influencers at Tatti Lashes. Molly discusses how she secured her role at Tatti Lashes and why she chose to take the apprenticeship career route into marketing, instead of studying at University. From securing the perfect influencers to keeping up to date with the latest social trends, Molly shares why Tatti Lashes uses social media to keep ahead of their game in the beauty industry. Beauty lovers, you'll want to give this episode a listen.
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Underpin Your Marketing Strategy with Tami Abonga
Olivia is joined by Tami Abonga, Pinterest Manager at Fresh Pin Studio. Tami discusses her role as Pinterest Manager, telling us what her role actually entails. She shares the latest Pinterest marketing tips, including how to keep up with new updates and how to integrate Pinterest within your marketing strategy. Tami also spills the marketing tea on how many businesses are sleeping on the opportunity to use Pinterest to drive traffic. You won't want to miss this one.
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Check out Tami's Instagram Account.
Being a Successful Leader with Viviane Paxinos
Olivia is joined by Viv Paxinos, General Manager of UNiDAYS. Viv discusses her extensive experience in the marketing industry, including working for Unidays, BBC, and Discovery. Since becoming a General Manager for UNiDAYS in 2019, she has worked on a huge scope of projects, including working with well-known brands such as Nike and Nikon. Viv also shares her experience with networking and explains why she still values networking today.
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Pitching, Writing and Blogging with Fiona Thomas
Olivia is joined by Fiona Thomas, freelance writer and author of the Amazon #1 bestselling book, Out of Office, a no-nonsense guide to freelancing. In the past, Fiona has written hundreds of mental health articles for publications such as Reader’s Digest, Grazia, and Metro. In this episode, we chat about how to pitch to journalists as a freelance writer, the benefits of starting a blog, and celebrating yourself.
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Freelancing Your Way Through Life with Jess Bruno
Olivia is joined by Jess Bruno, a freelance Content Marketer and Copywriter. For the last 10 years she’s been managing accounts for creative individuals and brands. She credits her success to social media marketing and she’s all about empowering her clients, one post at a time. In this episode, we chat about the progression into being your own boss, knowing when to give yourself a break and how to see social media as a tool rather than an extension of yourself.
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Climbing the Career Ladder with Karina Scott
Olivia is joined by Karina Scott, Founder of Girl About Social and Social Media Manager. Before starting her own agency during the 2020 pandemic, Karina worked her way up from Intern to Marketing Manager. After 7+ years in the corporate marketing industry, Karina sat down (after losing her job) and contemplated what she REALLY wanted out of her career. In this episode, we chat about climbing the career ladder, starting a business, and doing what you love.
Rising to CEO with Carrie Rose
Olivia is joined by Carrie Rose, Co-founder and CEO of Rise at Seven. Carrie is an absolute marketing and PR powerhouse with a world-class agency team that is growing every day. Now with over 70 members of staff, Rise at Seven is one of the most sought-after agencies in the UK (and the world!). But what does it take to run such a successful business and who actually IS Carrie Rose? In this episode, we chat about getting hate online, the controversy of creative CV's and rising to become a world-leading CEO.
From Bio-Med Grad to Creative Agency Founder with Francesca Kuhanuka
Olivia and Martha are joined by Francesca Kuhanuka, Founder of Vero Creative Agency. Francesca set up Vero during the Coronavirus pandemic after discovering her true purpose of going down her own path. Bio-med graduate turned marketing and creative whizz, Francesca has since worked with a number of clients from across the globe. The girls talk about transitioning careers from the corporate world, the rise of video content, and running a creative marketing agency.
Creating Your Own Opportunities with Lauren Evans
Olivia and Martha are joined by Lauren Evans, a positivity queen with a love for Disney and the marketing industry. Lauren is the Marketing and Community Engagement Coordinator at Girls in Marketing as well as a Marketing Executive for a small UK-based digital agency. Lauren talks about blogging, volunteering and how she landed 2 marketing jobs in 2021. The girls talk about creating your own opportunities to help you stand out when applying for roles and provide actionable tips and tricks to help you on your way to becoming the ultimate marketing boss.
So You Want to Work in Fashion Marketing? with Shannon Jennings
Olivia and Martha are joined by Shannon Jennings who is Influencer, Social Media and Content Marketing Lead for The VERY Group. Shannon talks about her experience setting up her side project: The CLCK and gives actionable tips and tricks for all those looking to start their fashion marketing journey. The girls talk about creating a clear career vision and aligning your day to day work with it as well as the competitive world of fashion.
Perfecting Your Personal Brand with Claudia Cardinali
Olivia and Martha are joined by Claudia Cardinali who currently helps to build some of the UK’s biggest CEO’s and Founders into industry-leading influential figures on LinkedIn at Great Influence, to discuss all things personal branding. Claudia talks about how you can create your own personal brand through honing in on your passions and emphasises the importance of forgetting what people say to overcome the fear of showing up online.
The Ins and Outs of Influencer Marketing with Hester Bates
Olivia and Martha are joined by Hester Bates, Marketing Director of Influencer, to discuss the role of influencers in modern business and marketing strategies as well as the influencer marketing world. Interested in pursuing a career in influencer marketing or working with influencers in your day-job? Hester spills all the influencer marketing secrets and gives her top tips for success.
Digital Marketing Trends for 2021 and Where We've Been
Episode 3 of the Girls in Marketing Podcast discussing Digital Marketing Trends for 2021 as well as talking about what we've been up to during the last few months. We're FINALLY back and bigger than ever before. Since the Girls in Marketing Podcast took a back seat throughout last year after launching, we wanted to come back with a BANG. The podcast is now co-hosted with Founder, Olivia, and one of the Girls in Marketing team, Martha, who will be joined every episode by a guest speaker with an industry/niche focus. We're so excited to finally be back again and hope you enjoy our relaunch episode.
Digital Marketing and Coronavirus: The Impact COVID-19 Is Having on the Digital World
Episode 2 of the Girls in Marketing podcast details how Coronavirus (AKA COVID-19) has impacted many aspects of the digital world including marketing. From how to gain marketing experience during lockdown, to the way that tech giants are adapting to the new 'digital' way of life; Olivia, Suzie, and Emma chat about how COVID-19 has impacted them and those around them in the industry as well as talk about what's been going on in the marketing world including how certain businesses have adapted their digital marketing strategy to work during Coronavirus.
Let's Talk about Girls in Marketing - The Girl Power Revolution
Episode 1 of the Girls in Marketing podcast details all about the Girls in Marketing community, why it was set up, and what the plans are for the future. Olivia, Emma, and Suzie also chat about what life is like as a marketer as well as introduce themselves and what their job role is within the marketing industry. What can businesses do to get involved in digital marketing? What impact has the Coronavirus had on businesses and their online presence? How can digital marketers use their time wisely and join the global marketing community that is, Girls in Marketing.