LinkedIn for B2B Growth with LinkedIn Expert Michelle J Raymond.
By Michelle J Raymond
Host Michelle J Raymond - LinkedIn Company Pages and LinkedIn Social Selling Expert interviews industry experts from her LinkedIn network. Together they share business tips for your business to become Top Of Mind, the First Choice, and the Only Choice of your ideal client on Linkedin. Learn about LinkedIn Strategy, LinkedIn Social Selling, LinkedIn B2B Marketing, LinkedIn Branding, LinkedIn Content Creation and High-Performance Mindset.
www.goodtradingco.com.au
LinkedIn for B2B Growth with LinkedIn Expert Michelle J Raymond.Feb 24, 2022
Building Your Personal and Business Brand on LinkedIn from the Ground Up. Guest Michelle B Griffin
The LinkedIn Branding Book by Michelle J Raymond and Michelle B Griffin is unlike any other business or branding book. It is not a LinkedIn how-to. It combines stories, lessons, knowledge and tips to help everyone build their personal and business brand on LinkedIn. The co-authors discuss how their book came to be and the Brand Squared System™️.
The Brand Squared System is an easy to follow four step LinkedIn brand building system - Mindset, Foundations, Fusion, Multipliers.
Buy on Amazon - THE LINKEDIN BRANDING BOOK. The Power of Two. Build your Personal and Business Brand on LinkedIn for Exponential Results
// GOOD TRADING CO SOCIALS
Michelle J Raymond is a globally recognised expert in LinkedIn Company Pages and LinkedIn for Business.
🔗 Reach out and connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michelle-raymond-goodtradingco/
🔗 For more LinkedIn Company Page Tips and Latest updates follow Good Trading Co LinkedIn Company Page - https://www.linkedin.com/company/good-trading-co-training/
🔗 Subscribe to the Good Trading Co YouTube channel - https://www.youtube.com/c/GoodTradingCo
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🎧 LISTEN AND SUBSCRIBE TO THE GOOD FOR BUSINESS SHOW PODCAST https://anchor.fm/good-for-business-show
📘BUSINESS GOLD: Build Awareness, Authority and Advantage with LinkedIn Company Pages
getbook.at/BusinessGold
🎬 MOST RECENT YOUTUBE VIDEOS - https://www.youtube.com/c/GoodTradingCo/videos
🔔 SUBSCRIBE TO THE GOOD FOR BUSINESS LINKEDIN NEWSLETTER for LinkedIn Company Page updates, B2B Community Building and LinkedIn B2B Marketing strategies to build your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/)
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Employees as Thought Leaders. The Future of B2B Marketing. Guest: Bill Sherman
· Definition of thought leadership
· Bill Sherman’s Four Elements of Thought Leadership framework
· Using thought leadership in social selling to generate revenue
· How can businesses spot ideal employees to build as thought leaders?
· 2023 B2B Thought Leadership predictions
Bill Sherman is the co-host of the popular podcast “Leveraging Thought Leadership." Available on all major podcast platforms. Listen to episode 438 as Michelle and Bill discuss “Connecting Social Selling to Brand and Thought Leadership.”
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// GOOD TRADING CO SOCIALS
Michelle J Raymond is a globally recognised expert in LinkedIn Company Pages and LinkedIn for Business.
🔗 Reach out and connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michelle-raymond-goodtradingco/
🔗 For more LinkedIn Company Page Tips and Latest updates follow Good Trading Co LinkedIn Company Page - https://www.linkedin.com/company/good-trading-co-training/
🔗 Subscribe to the Good Trading Co YouTube channel - https://www.youtube.com/c/GoodTradingCo
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🎧 LISTEN AND SUBSCRIBE TO THE GOOD FOR BUSINESS SHOW PODCAST https://anchor.fm/good-for-business-show
📘BUSINESS GOLD: Build Awareness, Authority and Advantage with LinkedIn Company Pages
getbook.at/BusinessGold
🎬 MOST RECENT YOUTUBE VIDEOS - https://www.youtube.com/c/GoodTradingCo/videos
🔔 SUBSCRIBE TO THE GOOD FOR BUSINESS LINKEDIN NEWSLETTER for LinkedIn Company Page updates, B2B Community Building and LinkedIn B2B Marketing strategies to build your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/)
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#thoughtleadership #B2BThoughtLeadership #socialselling
LinkedIn Ads 2023 - The Power of Paid strategies combined with Company Page organic to build your brand. Guest: AJ Wilcox
Host Michelle J Raymond asks -
· LinkedIn Ads 2022 – an expert overview
· LinkedIn Company Page to boost LinkedIn Ad performance - how do I use them both for better results?
· LinkedIn Ads vs Facebook Ads - which is better? What is the difference?
· LinkedIn Ads targeting - how does it work?
· Strategies to reduce the lead cost of a LinkedIn Ad campaign
Subscribe to AJ’s “LinkedIn Ads Newsletter” to stay up to date with all the latest updates on LinkedIn ads - https://www.linkedin.com/newsletters/6939954691204149248/
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// GOOD TRADING CO SOCIALS
Michelle J Raymond is a globally recognised expert in LinkedIn Company Pages and LinkedIn for Business.
🔗 Reach out and connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michelle-raymond-goodtradingco/
🔗 For more LinkedIn Company Page Tips and Latest updates follow Good Trading Co LinkedIn Company Page - https://www.linkedin.com/company/good-trading-co-training/
🔗 Follow Good Trading Co on Twitter – @good_trading_co
🔗 Subscribe to the Good Trading Co YouTube channel - https://www.youtube.com/c/GoodTradingCo
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🎧 LISTEN AND SUBSCRIBE TO THE GOOD FOR BUSINESS SHOW PODCAST https://anchor.fm/good-for-business-show
📘BUSINESS GOLD: Build Awareness, Authority and Advantage with LinkedIn Company Pages
getbook.at/BusinessGold
🎬 MOST RECENT YOUTUBE VIDEOS - https://www.youtube.com/c/GoodTradingCo/videos
🔔 SUBSCRIBE TO THE GOOD FOR BUSINESS LINKEDIN NEWSLETTER for LinkedIn Company Page updates, B2B Community Building and LinkedIn B2B Marketing strategies to build your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/)
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#companypage #linkedinads #linkedinadstargeting #B2BMarketing
LinkedIn in 15 mins a day. Social selling strategy for time poor professionals. Host: Michelle J Raymond
· Alignment of LinkedIn strategy with business goals
· Get clear on your target audience
· LinkedIn’s most underrated feature – the search bar
· 15 mins per day – connect, comment, conversations
· Repurposing content – the time saver
Michelle J Raymond is known globally as a LinkedIn Company Pages expert and B2B Community builder. She loves sharing her G.T.C. Synergy strategy with businesses to get more from LinkedIn for business growth.
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// GOOD TRADING CO SOCIALS
Michelle J Raymond is a globally recognised expert in LinkedIn Company Pages and LinkedIn for Business.
🔗 Reach out and connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michelle-raymond-goodtradingco/
🔗 For more LinkedIn Company Page Tips and Latest updates follow Good Trading Co LinkedIn Company Page - https://www.linkedin.com/company/good-trading-co-training/
🔗 Follow Good Trading Co on Twitter –@good_trading_co
🔗 Subscribe to the Good Trading Co YouTube channel - https://www.youtube.com/c/GoodTradingCo
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🎧 LISTEN AND SUBSCRIBE TO THE GOOD FOR BUSINESS SHOW PODCAST https://anchor.fm/good-for-business-show
📘BUSINESS GOLD: Build Awareness, Authority and Advantage with LinkedIn Company Pages
getbook.at/BusinessGold
🎬 MOST RECENT YOUTUBE VIDEOS - https://www.youtube.com/c/GoodTradingCo/videos
🔔 SUBSCRIBE TO THE GOOD FOR BUSINESS LINKEDIN NEWSLETTER for LinkedIn Company Page updates, B2B Community Building and LinkedIn B2B Marketing strategies to build your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/)
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#socialselling #sales #B2Bsales #linkedinforbusiness
How to Sell More on LinkedIn Using Buyer Centric Social Selling. Guest: Steve Watt
Up to 80% of the B2B buyer’s journey is completed before they reach out to the sales team. If your business and your employees are invisible online, you are giving away opportunities to your competitors that aren’t. Incorporating social selling into your traditional sales method is the answer. Is your business ready to adapt?
Join this episode’s expert Steve Watt as we discuss buyer centric social selling on LinkedIn for business growth.
Host Michelle J Raymond asks -
· What is buyer centric social selling
· Traditional Sales vs Buyer Centric Social Selling
· What mindset works best for effective social selling?
· How can you empower and enable employees to shine on LinkedIn?
· Super connected enterprises – what lies ahead?
Read Steve Watt’s LinkedIn Sales blog “How to be the Salesperson Buyers Want to Speak To”
https://www.linkedin.com/business/sales/blog/prospecting/how-to-be-the-salesperson-buyers-want-to-speak-to
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// GOOD TRADING CO SOCIALS
Michelle J Raymond is a globally recognised expert in LinkedIn Company Pages and LinkedIn for Business.
🔗 Reach out and connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michelle-raymond-goodtradingco/
🔗 For more LinkedIn Company Page Tips and Latest updates follow Good Trading Co LinkedIn Company Page - https://www.linkedin.com/company/good-trading-co-training/
🔗 Follow Good Trading Co on Twitter –@good_trading_co
🔗 Subscribe to the Good Trading Co YouTube channel - https://www.youtube.com/c/GoodTradingCo
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🎧 LISTEN AND SUBSCRIBE TO THE GOOD FOR BUSINESS SHOW PODCAST https://anchor.fm/good-for-business-show
📘BUSINESS GOLD: Build Awareness, Authority and Advantage with LinkedIn Company Pages
getbook.at/BusinessGold
🎬 MOST RECENT YOUTUBE VIDEOS - https://www.youtube.com/c/GoodTradingCo/videos
🔔 SUBSCRIBE TO THE GOOD FOR BUSINESS LINKEDIN NEWSLETTER for LinkedIn Company Page updates, B2B Community Building and LinkedIn B2B Marketing strategies to build your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/)
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#socialselling #businessdevelopment #employeeadvocacy #salesenablement
LinkedIn Content that Converts. Build a content strategy to target your ideal clients to build long term relationships to grow your business. Guest: Juma Bannister
A good LinkedIn content strategy will help you nurture relationships, build business brand awareness and lead to opportunities for growth. With a focus on photo, video and Live streaming we share powerful tips to get results. Join this episode’s expert guest Juma Bannister as we discuss his “useful content” concept to build long-term relationships with clients.
Host Michelle J Raymond asks -
· Planning a content strategy – where to start?
· Crafting how content looks, sounds, and feels
· Why photography, video and live streams should be part of your business content strategy
· Useful tips for creating compelling branded video content
· Types of videos every business should start with
Juma lives by the mantra “useful content”. Check out his advice on how to use a ring light better here -https://www.linkedin.com/posts/jumabannister_jumarelates-contentstrategy-contentcreation-activity-6964947491586756608-HYYY?
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// GOOD TRADING CO SOCIALS
Michelle J Raymond is a globally recognised expert in LinkedIn Company Pages and LinkedIn for Business.
🔗 Reach out and connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michelle-raymond-goodtradingco/
🔗 For more LinkedIn Company Page Tips and Latest updates follow Good Trading Co LinkedIn Company Page - https://www.linkedin.com/company/good-trading-co-training/
🔗 Follow Good Trading Co on Twitter –@good_trading_co
🔗 Subscribe to the Good Trading Co YouTube channel - https://www.youtube.com/c/GoodTradingCo
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🎧 LISTEN AND SUBSCRIBE TO THE GOOD FOR BUSINESS SHOW PODCAST https://anchor.fm/good-for-business-show
📘BUSINESS GOLD: Build Awareness, Authority and Advantage with LinkedIn Company Pages
getbook.at/BusinessGold
🎬 MOST RECENT YOUTUBE VIDEOS - https://www.youtube.com/c/GoodTradingCo/videos
🔔 SUBSCRIBE TO THE GOOD FOR BUSINESS LINKEDIN NEWSLETTER for LinkedIn Company Page updates, B2B Community Building and LinkedIn B2B Marketing strategies to build your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/)
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#videocontent #contentmarketing #CreatorMode #LinkedInLive #linkedinforbusiness
Scale Your Business or Personal Brand with YouTube Podcasts. Guest: Zach Mitchem
· What is a YouTube video podcast?
· YouTube Video Podcast vs YouTube video vs YouTube Live vs YouTube Shorts
· How does a video podcast grow a business or personal brand?
· What do I need to get a video podcast started?
· Zach’s tips for what makes a great video podcast.
Zach Mitchem is YouTube Podcast Specialist | YouTube Content Strategist | Podcast Host
Take your YouTube content to the next level with this free 1-hour course from Zach here https://course.wearevideomakers.com
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// GOOD TRADING CO SOCIALS
Michelle J Raymond is a globally recognised expert in LinkedIn Company Pages and LinkedIn for Business.
🔗 Reach out and connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michelle-raymond-goodtradingco/
🔗 For more LinkedIn Company Page Tips and Latest updates follow Good Trading Co LinkedIn Company Page - https://www.linkedin.com/company/good-trading-co-training/
🔗 Follow Good Trading Co on Twitter –@good_trading_co
🔗 Subscribe to the Good Trading Co YouTube channel - https://www.youtube.com/c/GoodTradingCo
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🎧 LISTEN AND SUBSCRIBE TO THE GOOD FOR BUSINESS SHOW PODCAST https://anchor.fm/good-for-business-show
📘BUSINESS GOLD: Build Awareness, Authority and Advantage with LinkedIn Company Pages
getbook.at/BusinessGold
🎬 MOST RECENT YOUTUBE VIDEOS - https://www.youtube.com/c/GoodTradingCo/videos
🔔 SUBSCRIBE TO THE GOOD FOR BUSINESS LINKEDIN NEWSLETTER for LinkedIn Company Page updates, B2B Community Building and LinkedIn B2B Marketing strategies to build your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/)
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#youtube #videopodcast #branding #contentmarketing #youtubecreator
How can you get employees to post on LinkedIn? Practical tips for setting up your employee advocacy program. Guest: Danielle Guzman
Let’s break down practical steps in building an employee advocacy programme. As we continue our employee advocacy discussion, one that is built on ‘trust and reciprocal value exchange’ with this episode’s expert guest Danielle Guzman.
Host Michelle J Raymond asks -· Common pushbacks in building employee advocacy programmes?
· Core components of an employee advocacy programme?
· What metrics do you focus on for employee advocacy on LinkedIn?
· What are the biggest mistakes businesses are making in employee advocacy?
· What do you know about employee advocacy that you wish you knew when you were starting?
Danielle’s results speak for themselves “Amassed a community of more than 150 influencers organically for the brand, built on trust and reciprocal value exchange without spending a dime. Delivered 4000% growth in brand reach over three years and 10x the number of clicks to company-owned pages. I demonstrate the power of employee advocacy daily, driving more than 60% of all social media results for the organization through people.” Unsurprisingly, people are an organization’s most competitive advantage.”
Watch part one of our Employee Advocacy conversation - https://youtu.be/8WWoIqxjaqY
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// GOOD TRADING CO SOCIALS
Michelle J Raymond is a globally recognised expert in LinkedIn Company Pages and LinkedIn for Business.
🔗 Reach out and connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michelle-raymond-goodtradingco/
🔗 For more LinkedIn Company Page Tips and Latest updates, follow Good Trading Co LinkedIn Company Page - https://www.linkedin.com/company/good-trading-co-training/
🔗 Follow Good Trading Co on Twitter – @good_trading_co
🔗 Subscribe to the Good Trading Co YouTube channel - https://www.youtube.com/c/GoodTradingCo
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🎧 LISTEN AND SUBSCRIBE TO THE GOOD FOR BUSINESS SHOW PODCAST https://anchor.fm/good-for-business-show
📘BUSINESS GOLD: Build Awareness, Authority and Advantage with LinkedIn Company Pages
getbook.at/BusinessGold
🎬 MOST RECENT YOUTUBE VIDEOS - https://www.youtube.com/c/GoodTradingCo/videos
🔔 SUBSCRIBE TO THE GOOD FOR BUSINESS LINKEDIN NEWSLETTER for LinkedIn Company Page updates, B2B Community Building and LinkedIn B2B Marketing strategies to build your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/)
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#socialselling #employeeadvocacy #marketingstrategy #contentmarketing
Online Course Creation to Generate Passive Income for Your Business - Guest: Carla Howard
· What are the key things I should know before I start my Online Course?
· How much should be included in an Online Course?
· How long should I set aside to create the Online Course?
· What if my Online Course flops and nobody buys it?
· Have you used LinkedIn to promote your Online Course?
Carla Howard also helps speakers Get Paid from The STAGE!!!" | TEDxer | Keynote Speaker | Change Strategist | Dream Enabler | Helping YOU go from where you are today to where you want to be!
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// GOOD TRADING CO SOCIALS
Michelle J Raymond is a globally recognised expert in LinkedIn Company Pages and LinkedIn for Business.
🔗 Reach out and connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michelle-raymond-goodtradingco/
🔗 For more LinkedIn Company Page Tips and Latest updates follow Good Trading Co LinkedIn Company Page - https://www.linkedin.com/company/good-trading-co-training/
🔗 Follow Good Trading Co on Twitter –@good_trading_co
🔗 Subscribe to the Good Trading Co YouTube channel - https://www.youtube.com/c/GoodTradingCo
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🎧 LISTEN AND SUBSCRIBE TO THE GOOD FOR BUSINESS SHOW PODCAST https://anchor.fm/good-for-business-show
📘BUSINESS GOLD: Build Awareness, Authority and Advantage with LinkedIn Company Pages
getbook.at/BusinessGold
🎬 MOST RECENT YOUTUBE VIDEOS - https://www.youtube.com/c/GoodTradingCo/videos
🔔 SUBSCRIBE TO THE GOOD FOR BUSINESS LINKEDIN NEWSLETTER for LinkedIn Company Page updates, B2B Community Building and LinkedIn B2B Marketing strategies to build your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/)
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#onlinecourse #passiveincome #digitalproduct #onlinecoursehowto
LinkedIn Content Creator Toolkit. Tools to Create LinkedIn Content Efficiently and with Confidence. With Michelle J Raymond
The secret to creating LinkedIn content consistently is having the right tools. There are so many different options on the market where do you start? Save yourself the pain of trial and error as Michelle J Raymond shares the free and paid content creator tools she personally uses.
Host Michelle J Raymond shares-
· Tools to save time creating content
· Tools to create quality images, carousels, and videos with subtitles
· Tools to write with confidence - editing, grammar
· My No. 1 tool for repurposing content
Michelle started creating content eight years ago and now develops content strategies and trains businesses on how they can use content to generate new business opportunities.
// TOOLS MENTIONED IN THIS EPISODE
3-2-1 LinkedIn Content Strategy
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// GOOD TRADING CO SOCIALS
Michelle J Raymond is a globally recognised expert in LinkedIn Company Pages and LinkedIn for Business.
🔗 Reach out and connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michelle-raymond-goodtradingco/
🔗 For more LinkedIn Company Page Tips and Latest updates follow Good Trading Co LinkedIn Company Page - https://www.linkedin.com/company/good-trading-co-training/
🔗 Follow Good Trading Co on Twitter –@good_trading_co
🔗 Subscribe to the Good Trading Co YouTube channel - https://www.youtube.com/c/GoodTradingCo
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🎧 LISTEN AND SUBSCRIBE TO THE GOOD FOR BUSINESS SHOW PODCAST https://anchor.fm/good-for-business-show
📘BUSINESS GOLD: Build Awareness, Authority and Advantage with LinkedIn Company Pages
getbook.at/BusinessGold
🎬 MOST RECENT YOUTUBE VIDEOS - https://www.youtube.com/c/GoodTradingCo/videos
🔔 SUBSCRIBE TO THE GOOD FOR BUSINESS LINKEDIN NEWSLETTER for LinkedIn Company Page updates, B2B Community Building and LinkedIn B2B Marketing strategies to build your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/)
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#contentmarketing #ContentCreator #B2BMarketing #creatormode
How to Build Your Personal and Business Brand on LinkedIn. Guest: Michelle B. Griffin
How do you build a personal and business brand on LinkedIn? Great question and one often overlooked as members on LinkedIn jump straight to focussing on how to create LinkedIn content. More concerned with hashtags, formats, and the algorithm. Hint: even if you don’t deliberately take action to create a brand – that is still a brand. Why not take control?
Join this episode’s expert Personal Brand Builder, Michelle B. Griffin, as we discuss building personal and business brands on LinkedIn. Having a personal and business brand strategy in place to guide your efforts will attract the right fit opportunities and achieve your goals faster.
Host Michelle J Raymond asks -
· What is personal and business branding on LinkedIn?
· Why is a branding strategy important on LinkedIn?
· Where do I start building my brand on LinkedIn? Michelle’s 7P Framework
· How do personal and business brands work together?
· Personal and Business Branding Tips
Looking for guidance in building your personal brand? Why not book a Power Hour with Michelle B. Griffin to get clarity and confidence? (https://michellebgriffin.com/powerhour/)
//TRANSCRIPT - Click here
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// GOOD TRADING CO SOCIALS
Michelle J Raymond is a globally recognised expert in LinkedIn Company Pages and LinkedIn for Business.
🔗 Reach out and connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michelle-raymond-goodtradingco/
🔗 For more LinkedIn Company Page Tips and Latest updates follow Good Trading Co LinkedIn Company Page - https://www.linkedin.com/company/good-trading-co-training/
🔗 Follow Good Trading Co on Twitter –@good_trading_co
🔗 Subscribe to the Good Trading Co YouTube channel - https://www.youtube.com/c/GoodTradingCo
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🎧 LISTEN AND SUBSCRIBE TO THE GOOD FOR BUSINESS SHOW PODCAST https://anchor.fm/good-for-business-show
📘BUSINESS GOLD: Build Awareness, Authority and Advantage with LinkedIn Company Pages
getbook.at/BusinessGold
🎬 MOST RECENT YOUTUBE VIDEOS - https://www.youtube.com/c/GoodTradingCo/videos
🔔 SUBSCRIBE TO THE GOOD FOR BUSINESS LINKEDIN NEWSLETTER for LinkedIn Company Page updates, B2B Community Building and LinkedIn B2B Marketing strategies to build your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/)
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#linkedin #personalbrand #branding #B2BMarketing #MichelleSquared
TikTok for Business. How brands can leverage the power of TikTok to generate more business. Guest: Seva Mozhaev
Did you know that 74% of TikTok users say TikTok has inspired them to find out more about a product or brand online? From teacher to full-time TikTok Creator and consultant with 1.2M followers, 35M likes and climbing. Join this episode’s expert, Seva Mozhaev, as we discuss TikTok strategies that boost brand visibility, create communities, and generate qualified leads.
Host Michelle J Raymond asks -· The journey from teacher to full-time TikTok Creator
· How is TikTok for brands different to TikTok personal accounts?
· What is the opportunity for brands on TikTok?
· How long does a brand TikTok strategy take before you see results?
· Biggest mistake brands make on TikTok?
Follow Sev on TikTok @sevspics . Sev is a TikTok consultant that drives impactful social campaigns for global brands.
// TRANSCRIPT
Full transcript here.
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// GOOD TRADING CO SOCIALS
Michelle J Raymond is a B2B LinkedIn Strategist, international LinkedIn Pages expert and best-selling author. Michelle founded Good Trading Co, to share her expert knowledge in social selling, content marketing, employee advocacy and B2B community building techniques.
She designs and delivers tailor made strategies and training programs to help businesses generate brand awareness and attract opportunities using LinkedIn. Michelle is also the host of The Good for Business Show podcast and expert guest speaker.
🔗 Reach out and connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michelle-raymond-goodtradingco/
🔗 For more LinkedIn Company Page Tips and Latest updates follow Good Trading Co LinkedIn Company Page - https://www.linkedin.com/company/good-trading-co-training/
🔗 Follow Good Trading Co on Twitter –@good_trading_co
🔗 Subscribe to the Good Trading Co YouTube channel - https://www.youtube.com/c/GoodTradingCo
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🎧 LISTEN AND SUBSCRIBE TO THE GOOD FOR BUSINESS SHOW PODCAST https://anchor.fm/good-for-business-show
📘BUSINESS GOLD: Build Awareness, Authority and Advantage with LinkedIn Company Pages
getbook.at/BusinessGold
🎬 MOST RECENT YOUTUBE VIDEOS - https://www.youtube.com/c/GoodTradingCo/videos
🔔 SUBSCRIBE TO THE GOOD FOR BUSINESS LINKEDIN NEWSLETTER for LinkedIn Company Page updates, B2B Community Building and LinkedIn B2B Marketing strategies to build your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/)
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#tiktok #B2BTikTok #branding #B2BMarketing
Use Customer Research for Better Performing LinkedIn Content. Guest: MJ Peters
Have you invested in customer research for your business. The better you know your ideal client the higher the quality of targeted LinkedIn content you can create. What keeps your customer up at night? What language do they use to describe their problems? Join this episode’s expert MJ Peters, as we discuss the many benefits of getting to know your customer more in depth.
Host Michelle J Raymond asks -
· Why do we need to do customer research?
· What stops companies/marketing teams from doing customer research?
· MJ’s 4 step framework for customer listening – Hypothesis, Conversations, Document, Validate
· Using customer interviews to generate LinkedIn content ideas that perform
· Cab Concierge app (Customer Advisory Board)
MJ’s Customer Advisory Board App - https://www.cabconcierge.com/
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// GOOD TRADING CO SOCIALS
Michelle J Raymond is a B2B LinkedIn Strategist, international LinkedIn Pages expert and best-selling author. Michelle founded Good Trading Co, to share her expert knowledge in social selling, content marketing, employee advocacy and B2B community building techniques.
She designs and delivers tailor made strategies and training programs to help businesses generate brand awareness and attract opportunities using LinkedIn. Michelle is also the host of The Good for Business Show podcast and expert guest speaker.
🔗 Reach out and connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michelle-raymond-goodtradingco/
🔗 For more LinkedIn Company Page Tips and Latest updates follow Good Trading Co LinkedIn Company Page - https://www.linkedin.com/company/good-trading-co-training/
🔗 Follow Good Trading Co on Twitter –@good_trading_co
🔗 Subscribe to the Good Trading Co YouTube channel - https://www.youtube.com/c/GoodTradingCo
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🎧 LISTEN AND SUBSCRIBE TO THE GOOD FOR BUSINESS SHOW PODCAST https://anchor.fm/good-for-business-show
📘BUSINESS GOLD: Build Awareness, Authority and Advantage with LinkedIn Company Pages
getbook.at/BusinessGold
🎬 MOST RECENT YOUTUBE VIDEOS - https://www.youtube.com/c/GoodTradingCo/videos
🔔 SUBSCRIBE TO THE GOOD FOR BUSINESS LINKEDIN NEWSLETTER for LinkedIn Company Page updates, B2B Community Building and LinkedIn B2B Marketing strategies to build your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/)
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#CustomerResearch #GrowthMarketing #B2BMarketing #customerlistening #digitalmarketing
Become a Credible Authority on LinkedIn. Guest: Trevor Young
‘Personal brand’ on LinkedIn seems to be a catch-all phrase. Learn how to level up beyond a personal brand to a ‘Credible Authority.’ Join this episode’s expert guest Trevor Young, as we discuss his method for a clear path towards growing a credible profile and reputation, in a way that’s strategic, sustainable and respectful.
Host Michelle J Raymond asks -
· Definition of a ‘Credible Authority.’
· Trevor’s Credible Authority Method - Empower, Enhance, Extend and Extract.
· How long does it take to become a Credible Authority?
· How to use LinkedIn to build credibility?
Trevor has one of the best LinkedIn Newsletters and we highly recommend you become a subscriber. See below for details.
The PR Warrior Report - https://www.linkedin.com/newsletters/the-pr-warrior-report-6862617675525431296/
Check out this newsletter where Trevor introduces the 4 E’s https://www.linkedin.com/pulse/introducing-credible-authority-method-empower-enhance-trevor-young/?trk=articles_directory
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// GOOD TRADING CO SOCIALS
Michelle J Raymond is a B2B LinkedIn Strategist, international LinkedIn Pages expert and best-selling author. Michelle founded Good Trading Co, to share her expert knowledge in social selling, content marketing, employee advocacy and B2B community building techniques.
She designs and delivers tailor made strategies and training programs to help businesses generate brand awareness and attract opportunities using LinkedIn. Michelle is also the host of The Good for Business Show podcast and expert guest speaker.
🔗 Reach out and connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michelle-raymond-goodtradingco/
🔗 For more LinkedIn Company Page Tips and Latest updates follow Good Trading Co LinkedIn Company Page - https://www.linkedin.com/company/good-trading-co-training/
🔗 Follow Good Trading Co on Twitter –@good_trading_co
🔗 Subscribe to the Good Trading Co YouTube channel - https://www.youtube.com/c/GoodTradingCo
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🎧 LISTEN AND SUBSCRIBE TO THE GOOD FOR BUSINESS SHOW PODCAST https://anchor.fm/good-for-business-show
📘BUSINESS GOLD: Build Awareness, Authority and Advantage with LinkedIn Company Pages
getbook.at/BusinessGold
🎬 MOST RECENT YOUTUBE VIDEOS - https://www.youtube.com/c/GoodTradingCo/videos
🔔 SUBSCRIBE TO THE GOOD FOR BUSINESS LINKEDIN NEWSLETTER for LinkedIn Company Page updates, B2B Community Building and LinkedIn B2B Marketing strategies to build your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/)
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#branding #personalbranding #CredibleAuthority #B2BMarketing
How to use LinkedIn Events for B2B inbound leads. Learn what formats work best and how to repurpose Event content. Guest: Mark Firth
Have you considered LinkedIn Events to generate leads for your B2B business? Often overlooked in favour of traditional content, this episode’s expert guest Mark Firth shares his current research on how you can grow your audience to scale your business.
Host Michelle J Raymond asks -
· What have you seen change in B2B Marketing in 2022?
· What Event styles work best to generate inbound leads?
· Invite strategies for LinkedIn Events
· LinkedIn B2B Events vs Sales Navigator
· Repurposing Event content
Mark is always experimenting to see what is currently working best on and off LinkedIn. Mark helps clients implement a strategy that moves their audience away from LinkedIn and onto platforms that they own.
// TRANSCRIPT
For full transcript click here.
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// GOOD TRADING CO SOCIALS
Michelle J Raymond is a B2B LinkedIn Strategist, international LinkedIn Pages expert and best-selling author. Michelle founded Good Trading Co, to share her expert knowledge in social selling, content marketing, employee advocacy and B2B community building techniques.
She designs and delivers tailor-made strategies and training programs to help businesses generate brand awareness and attract opportunities using LinkedIn. Michelle is also the host of The Good for Business Show podcast and expert guest speaker.
🔗 Reach out and connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michelle-raymond-goodtradingco/
🔗 For more LinkedIn Company Page Tips and Latest updates follow Good Trading Co LinkedIn Company Page - https://www.linkedin.com/company/good-trading-co-training/
🔗 Follow Good Trading Co on Twitter –@good_trading_co
🔗 Subscribe to the Good Trading Co YouTube channel - https://www.youtube.com/c/GoodTradingCo
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🎧 LISTEN AND SUBSCRIBE TO THE GOOD FOR BUSINESS SHOW PODCAST https://anchor.fm/good-for-business-show
📘BUSINESS GOLD: Build Awareness, Authority and Advantage with LinkedIn Company Pages
getbook.at/BusinessGold
🎬 MOST RECENT YOUTUBE VIDEOS - https://www.youtube.com/c/GoodTradingCo/videos
🔔 SUBSCRIBE TO THE GOOD FOR BUSINESS LINKEDIN NEWSLETTER for LinkedIn Company Page updates, B2B Community Building and LinkedIn B2B Marketing strategies to build your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/)
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#LinkedInEvents #B2BMarketing #B2BCommunity #socialselling
Influencer vs Subject Matter Expert vs Thought Leader what's the difference? Become a Thought Leader on LinkedIn. Guest: Ashley Faus
What exactly is a thought leader, and can anyone become one on LinkedIn? Ashley Faus joins the Good for Business Show to share her expert thoughts on how you too can build your personal brand and become a thought leader on LinkedIn.
Host Michelle J Raymond asks -
· Are thought leaders born or made?
· What is the difference between an Influencer vs Subject Matter Expert vs Thought Leader?
· Ashely’s Four Pillars of Thought Leadership
· Can organisations be thought leaders?
Ashley Faus is Director of Integrated Product Marketing, Atlassian. Marketer, writer, speaker by day... singer, actor, fitness fiend by night! All views are her own.
// TRANSCRIPT
Full transcript is available here - https://share.descript.com/view/k5V3u6fQAoa
-------------------------------------------------------------------------------------------------
// GOOD TRADING CO SOCIALS
Michelle J Raymond is a B2B LinkedIn Strategist, international LinkedIn Pages expert and best-selling author. Michelle founded Good Trading Co, to share her expert knowledge in social selling, content marketing, employee advocacy and B2B community building techniques.
She designs and delivers tailor made strategies and training programs to help businesses generate brand awareness and attract opportunities using LinkedIn. Michelle is also the host of The Good for Business Show podcast and expert guest speaker.
🔗 Reach out and connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michelle-raymond-goodtradingco/
🔗 For more LinkedIn Company Page Tips and Latest updates follow Good Trading Co LinkedIn Company Page - https://www.linkedin.com/company/good-trading-co-training/
🔗 Follow Good Trading Co on Twitter –@good_trading_co
🔗 Subscribe to the Good Trading Co YouTube channel - https://www.youtube.com/c/GoodTradingCo
---------------------------------------------------------------------------------------------------
🎧 LISTEN AND SUBSCRIBE TO THE GOOD FOR BUSINESS SHOW PODCAST https://anchor.fm/good-for-business-show
📘BUSINESS GOLD: Build Awareness, Authority and Advantage with LinkedIn Company Pages
getbook.at/BusinessGold
🎬 MOST RECENT YOUTUBE VIDEOS - https://www.youtube.com/c/GoodTradingCo/videos
🔔 SUBSCRIBE TO THE GOOD FOR BUSINESS LINKEDIN NEWSLETTER for LinkedIn Company Page updates, B2B Community Building and LinkedIn B2B Marketing strategies to build your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/)
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#thoughtleaders #personalbrand #influencer #B2BMarketing #thoughtleadership
How to use LinkedIn for Business Development. Guest: Richard van der Blom
Are your competitors increasing their market share by getting to opportunities first? The world has changed, and traditional selling methods alone aren’t as effective on their own. Join this episode’s guest Richard van der Blom as we discuss social selling on LinkedIn for business growth.
Host Michelle J Raymond asks -
· What is your definition of social selling and why does it matter today?
· Is social selling just the role of the sales and marketing team?
· What is the importance of having C-Suite execs involved?
· What actions are most important on LinkedIn for Social Selling?
· Favourite LinkedIn features to support social selling
Known for his company research into the LinkedIn Algorithm – Richard is a LinkedIn Trainer and Social Selling Expert whose vision is “Sales and Marketing are on steroids! Embrace the hybrid world or fall behind.”
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// GOOD TRADING CO SOCIALS
Michelle J Raymond is a globally recognised expert in LinkedIn Company Pages and LinkedIn for Business.
🔗 Reach out and connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michelle-raymond-goodtradingco/
🔗 For more LinkedIn Company Page Tips and Latest updates follow Good Trading Co LinkedIn Company Page - https://www.linkedin.com/company/good-trading-co-training/
🔗 Follow Good Trading Co on Twitter –@good_trading_co
🔗 Subscribe to the Good Trading Co YouTube channel - https://www.youtube.com/c/GoodTradingCo
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🎧 LISTEN AND SUBSCRIBE TO THE GOOD FOR BUSINESS SHOW PODCAST https://anchor.fm/good-for-business-show
📘BUSINESS GOLD: Build Awareness, Authority and Advantage with LinkedIn Company Pages
getbook.at/BusinessGold
🎬 MOST RECENT YOUTUBE VIDEOS - https://www.youtube.com/c/GoodTradingCo/videos
🔔 SUBSCRIBE TO THE GOOD FOR BUSINESS LINKEDIN NEWSLETTER for LinkedIn Company Page updates, B2B Community Building and LinkedIn B2B Marketing strategies to build your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/)
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#socialselling #virtualsales #B2Bsales #B2BMarketing
LinkedIn video for B2B Marketing. Learn what video format works best on LinkedIn and how you can empower employees to become video brand ambassadors. Guest: Olivia Solomons
Turn your employees into video champions with this episode’s guest Olivia Rose Solomons. On LinkedIn, we have many types of video formats available - Profile videos, video posts, LinkedIn Live – short or long form. Learn how to create video content with confidence.
Host Michelle J Raymond asks -
• What format types of videos work best on LinkedIn?
• What equipment do I need for video content on LinkedIn?
• How can I get my employees over the fear of making videos?
• What topics should I cover for my LinkedIn business videos?
• Can I use the content I make on other platforms and vice versa?
Olivia is a video and presenting skills coach who works with companies to empower employees to confidently create authentic and powerful employer-branded videos.
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// GOOD TRADING CO SOCIALS
Michelle J Raymond is a globally recognised expert in LinkedIn Company Pages and LinkedIn for Business.
🔗 Reach out and connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michelle-raymond-goodtradingco/
🔗 For more LinkedIn Company Page Tips and Latest updates, follow Good Trading Co LinkedIn Company Page - https://www.linkedin.com/company/good-trading-co-training/
🔗 Follow Good Trading Co on Twitter – @good_trading_co
🔗 Subscribe to the Good Trading Co YouTube channel - https://www.youtube.com/c/GoodTradingCo
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🎧 LISTEN AND SUBSCRIBE TO THE GOOD FOR BUSINESS SHOW PODCAST - https://anchor.fm/good-for-business-show
📘BUSINESS GOLD: Build Awareness, Authority and Advantage with LinkedIn Company Pages
getbook.at/BusinessGold
🎬 MOST RECENT YOUTUBE VIDEOS - https://www.youtube.com/c/GoodTradingCo/videos
🔔 SUBSCRIBE TO THE GOOD FOR BUSINESS LINKEDIN NEWSLETTER for LinkedIn Company Page updates, B2B Community Building and LinkedIn B2B Marketing strategies to build your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/
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#linkedinlivestream #ContentCreator #videocontent #LinkedIn
Generate Consistent Leads on LinkedIn. Guest: Krista Mollion
Having grown her own startup from zero to 8-figures as a Silicon Valley entrepreneur and 20+ yr marketing veteran, Krista now helps service-based consultants and early-stage start-up CEOs grow thriving businesses via her online platform for entrepreneurs, fromzero2six.com.
• Business Strategy vs LinkedIn Strategy
• What is stopping businesses from generating leads on LinkedIn?
• Is having a niche necessary for lead generation on LinkedIn?
• LinkedIn Lead Generation activities to start today
• Automation and Outsourcing LinkedIn Lead Generation
Krista is a business and marketing strategist and works with clients to build profitable online businesses. Her mantra is: Be Hungry, Be Humble, Be Unstoppable.
// LIVE RECORDING
Watch on YouTube here - youtu.be/EUIfrFzxiJ0
// TRANSCRIPT
Full transcript is available here.
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// GOOD TRADING CO SOCIALS
Michelle J Raymond is a globally recognised expert in LinkedIn Company Pages and LinkedIn for Business.
🔗 Connect with Michelle J Raymond on LinkedIn - www.linkedin.com/in/michelle-raymond-goodtradingco/
🔗 For more LinkedIn Company Page Tips and Latest updates follow Good Trading Co LinkedIn Company Page - www.linkedin.com/company/good-trading-co-training/
🔗 Follow Good Trading Co on Twitter – @good_trading_co
🔗 Subscribe to the Good Trading Co YouTube channel - www.youtube.com/c/GoodTradingCo
-----------------------------------------------------------------------------------------
🎧 LISTEN AND SUBSCRIBE TO THE GOOD FOR BUSINESS SHOW PODCAST - anchor.fm/good-for-business-show
📘BUSINESS GOLD: Build Awareness, Authority and Advantage with LinkedIn Company Pages
getbook.at/BusinessGold
🎬 MOST RECENT YOUTUBE VIDEOS - www.youtube.com/c/GoodTradingCo/videos
🔔 SUBSCRIBE TO THE GOOD FOR BUSINESS LINKEDIN NEWSLETTER for LinkedIn Company Page updates, B2B Community Building and LinkedIn B2B Marketing strategies to build your business on LinkedIn. (https://lnkd.in/g6bfHzMq)
Check out her free resources for lead fen that helped her grow a 7-figure coaching practice using mainly LinkedIn: kristamollion.com/masterclass and kristamollion.com/5-day-linkedin-challenge/
#LinkedInStrategy #LinkedInLeadGeneration #LinkedIn
LinkedIn Personal Branding Tips. Guest: Petra Fisher
· What are the benefits of creating a unique professional brand on LinkedIn?
· Where and how can you express your individuality on LinkedIn?
· How does creating a unique personal brand for my employees help my business grow?
· My marketing team wants to standardise profiles and content. Is this OK?
· Petra’s fav LinkedIn feature and why.
// TRANSCRIPT
Full transcript here
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// GOOD TRADING CO SOCIALS
Michelle J Raymond is a globally recognised expert in LinkedIn Company Pages and LinkedIn for Business.
🔗 Reach out and connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michelle-raymond-goodtradingco/
🔗 For more LinkedIn Company Page Tips and Latest updates follow Good Trading Co LinkedIn Company Page - https://www.linkedin.com/company/good-trading-co-training/
🔗 Follow Good Trading Co on Twitter – @good_trading_co
🔗 Subscribe to the Good Trading Co YouTube channel - https://www.youtube.com/c/GoodTradingCo
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🎧 LISTEN AND SUBSCRIBE TO THE GOOD FOR BUSINESS SHOW PODCAST https://anchor.fm/good-for-business-show
📘BUSINESS GOLD: Build Awareness, Authority and Advantage with LinkedIn Company Pages
getbook.at/BusinessGold
🎬 MOST RECENT YOUTUBE VIDEOS - https://www.youtube.com/c/GoodTradingCo/videos
🔔 SUBSCRIBE TO THE GOOD FOR BUSINESS LINKEDIN NEWSLETTER for LinkedIn Company Page updates, B2B Community Building and LinkedIn B2B Marketing strategies to build your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/)
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#LinkedInStrategy #PersonalBranding #LinkedIn
How to Build a LinkedIn Community. Guest: Miranda VonFricken
If you want results for your B2B business on LinkedIn - trying to go it alone is not the answer. The real power comes from building B2B communities. In this episode, Michelle J Raymond asks community builder extraordinaire Miranda VonFricken, host of LinkedIn Local and the 4:30am Club how she builds engaged LinkedIn Communities.
• What are the benefits to my business to build a LinkedIn
Community?
• 3 Best Tips for Building an Engaged LinkedIn Community
• How can I generate sales for my business by building a LinkedIn
Community?
• What is LinkedIn Local, and who can get involved?
TRANSCRIPT
For full transcript - click here.
// FOLLOW US
• LinkedIn – Michelle J Raymond
• LinkedIn – Good Trading Co
• Website – https://goodtradingco.com.au/
• LinkedIn – Miranda VonFricken
Subscribe to the Good for Business LinkedIn newsletter for more tips, strategies and updates to grow your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/)
#Community #GoodForBusinessShow #LinkedIn #branding #collaboration
Making LinkedIn Content Memorable - Featuring John Espirian
LinkedIn member numbers have been steadily climbing and now reach 810M. This makes the space in the home feed being more competitive. We want you to have the know how to not just create a post, that is easy, but how you create content that leaves a lasting impression in a fleeting moment.
Host Michelle J Raymond discusses practical LinkedIn content tips and strategies with this week’s guest the relentlessly helpful John Espirian Founder Espirian.co.uk.· Should I stick to one signature content type to be memorable?
· Does formatting help LinkedIn content stand out?
· Will a personalised hashtags help my content be memorable?
· How to avoid being memorable on LinkedIn for the wrong reasons?
· Best tip for scroll topping LinkedIn content
// FOLLOW US
· LinkedIn – Michelle J Raymond
· LinkedIn – Good Trading Co
· Website – https://goodtradingco.com.au/
· LinkedIn – John Espirian
This episode is proudly sponsored by Good Trading Co. Your LinkedIn B2B Concierge for business growth on LinkedIn. We simplify LinkedIn through audits, strategies, and training, so you can focus on running your business. We also run our Good Trader™ Trusted Partners program so you never have to go looking for service providers you can trust.
Subscribe to the Good for Business LinkedIn newsletter for more tips, strategies and updates to grow your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/)
#GoodTradingCo #GoodForBusinessShow #LinkedIn #smallbusiness #sales #BusinessGrowth #socialselling
LinkedIn Influence as a Force for Good - Featuring Lea Turner
· Build trust to build influence
· Benefits of authenticity as a superpower on LinkedIn
· Strategically help others to rise
· Case Study: LinkedIn Masterclass for Ukraine Fundraiser
// FOLLOW US
· LinkedIn – Michelle J Raymond
· LinkedIn – Good Trading Co
· Website – https://goodtradingco.com.au/
· LinkedIn – Lea Turner
This episode is proudly sponsored by Good Trading Co. Your B2B LinkedIn Concierge for business growth on LinkedIn. We simplify LinkedIn through audits, strategies, and training, so you can focus on running your business. We also run our Good Trader™ Trusted Partners program so you never have to go looking for service providers you can trust.
Subscribe to the Good for Business LinkedIn newsletter for more tips, strategies and updates to grow your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/).
#GoodTradingCo #GoodForBusinessShow #LinkedIn #smallbusiness #sales #BusinessGrowth #socialselling
Tips to Stand Out for Over 50's on LinkedIn - Featuring Zoe Bermant
A powerful group on LinkedIn has a wealth of experience and knowledge from within their industry. Yet they didn’t have the benefit of growing up a digital native. For those that go it alone as a consultant, it can make you doubt your expertise in an online world where everyone seems to know what they are doing. For others, it will play out as managing a team of various generations.
Host Michelle J Raymond discusses how over 50’s can capitalise on their experience and shine on LinkedIn with this week’s guest Zoe Bermant CEO at ZoecialMedia.
· Evolution of LinkedIn from early 2000’s to now
· Overcoming the fear of not knowing what to do on LinkedIn
· Age as an advantage for thought leadership on LinkedIn
· Content targeted at Over 50’s audience
· Managing teams of Gen Z – Zoe’s best tips
// FOLLOW US
· LinkedIn – Michelle J Raymond
· LinkedIn – Good Trading Co
· Website – https://goodtradingco.com.au/
· LinkedIn – Zoe Bermant
This episode is proudly sponsored by Good Trading Co. Your LinkedIn B2B Concierge for business growth on LinkedIn. We simplify LinkedIn through audits, strategies, and training, so you can focus on running your business. We also run our Good Trader™ Trusted Partners program so you never have to go looking for service providers you can trust.
Subscribe to the Good for Business LinkedIn newsletter for more tips, strategies and updates to grow your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/).
#GoodTradingCo #GoodForBusinessShow #LinkedIn #consultant #Over50s #BusinessGrowth #socialselling
LinkedIn For Empaths, HSP's and Introverts - Featuring Jen Corcoran
Not everyone loves the spotlight. Nor does everyone enjoy creating content. This can especially be the case for the empaths, the highly sensitive people, and the introverts among us navigating LinkedIn. How can you avoid being drained and survive the "social" of social media.
Host Michelle J Raymond discusses different strategies that can be used on LinkedIn to get results and also be mindful of what works best for you with this week’s guest Jen Corcoran at My Super Connector.· What exactly is an empath, a highly sensitive person and an introvert?
· What can be the challenges of LinkedIn for these empaths, HSP’s and introverts?
· Practical strategies to avoid overstimulation on LinkedIn
· Dealing with LinkedIn content that is an empathy trigger
· How to build a strategic LinkedIn community?
// FOLLOW US
· LinkedIn – Michelle J Raymond
· LinkedIn – Good Trading Co
· Website – https://goodtradingco.com.au/
· LinkedIn – Jen Corcoran
This episode is proudly sponsored by Good Trading Co. We simplify LinkedIn through audits, strategies, and training, so you can focus on running your business. We also run our Good Trader™ Trusted Partners program so you never have to go looking for service providers you can trust.
Subscribe to the Good for Business LinkedIn newsletter for more tips, strategies and updates to grow your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/)
#GoodTradingCo #GoodForBusinessShow #LinkedIn #smallbusiness #empaths #BusinessGrowth #community #HSPs #introverts
5 Biggest Money Blocks Holding Back Your Business Growth - Featuring Denise McGarry
· Where does our money mindset come from?
· 5 Biggest money blocks - Scarcity Mindset, Undercharging, Deservability, Visibility, Authenticity
· Can we change our money mindset?
· How do we use this to attract more high-ticket clients?
TRANSCRIPT
Full episode transcript can be found here.
// FOLLOW US
· LinkedIn – Michelle J Raymond
· LinkedIn – Good Trading Co
· Website – https://goodtradingco.com.au/
· LinkedIn – Denise McGarry – Money Mindset & Business Coach
This episode is proudly sponsored by Good Trading Co. We simplify LinkedIn through audits, strategies, and training, so you can focus on running your business. We also run our Good Trader™ Trusted Partners program so you never have to go looking for service providers you can trust.
Subscribe to the Good for Business LinkedIn newsletter for more tips, strategies and updates to grow your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/).
#GoodTradingCo #GoodForBusinessShow #smallbusiness #moneymindset #entrepreneur
LinkedIn for Business Tips - Featuring Louise Brogan
TRANSCRIPT
Host Michelle J Raymond discusses with this week’s guest Louise Brogan from Linkin with Louise.
· How is LinkedIn for Business different to LinkedIn for Career search?
· How can business owners set employees up for success?
· Won’t my employees get poached if they build their LinkedIn personal brand?
· Best tools for companies to build thought leadership on LinkedIn.
· Tips for engaging company page content.
// FOLLOW US
· LinkedIn – Michelle J Raymond
· LinkedIn – Good Trading Co
· Website – goodtradingco.com.au/
· LinkedIn – Louise Brogan
This episode is proudly sponsored by Good Trading Co. Your LinkedIn B2B Concierge for business growth on LinkedIn. We simplify LinkedIn through audits, strategies, and training, so you can focus on running your business. We also run our Good Trader™ Trusted Partners program so you never have to go looking for service providers you can trust.
Subscribe to the Good for Business LinkedIn newsletter for more tips, strategies and updates to grow your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/)
#GoodTradingCo #GoodForBusinessShow #LinkedIn #smallbusiness #BusinessGrowth #socialselling #contentmarketing
LinkedIn Pages Mythbusters - Featuring Michelle Berg (LinkedIn Pages Product Marketing)
- Does LinkedIn listen to feedback from small business users?
- Does LinkedIn only care about Pages for big businesses that have big advertising budgets?
- Why do I get new LinkedIn Features last?
- Is organic reach so low for LinkedIn Company Pages because LinkedIn wants us to spend money on ads?
- What is LinkedIn doing to help me grow my Company Page?
- LinkedIn Newsletters for Company Pages
- New and Upcoming LinkedIn Features
- Debunked LinkedIn Myths
Company Pages are having their time in the sun and the LinkedIn Pages team has launched so many new features in the last year especially. Join us as we sort facts from fiction on LinkedIn Pages direct from LinkedIn. Got a feature you wish they would implement? Leave it in the comments.
Watch the replay LinkedIn Live here - https://www.linkedin.com/video/event/urn:li:ugcPost:6919947920892997632/
// FOLLOW US
· LinkedIn – Michelle J Raymond
· LinkedIn – Good Trading Co
· Website – https://goodtradingco.com.au/
· LinkedIn – Michelle Berg
This episode is proudly sponsored by Good Trading Co. Your one stop shop for business growth on LinkedIn. We simplify LinkedIn through audits, strategies, and training, so you can focus on running your business. We also run our Good Trader™ Trusted Partners program so you never have to go looking for service providers you can trust.
Subscribe to the Good for Business LinkedIn newsletter for more tips, strategies and updates to grow your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/)
#GoodTradingCo #GoodForBusinessShow #LinkedIn #smallbusiness #LinkedInCompanyPages #LinkedInPages
B2B Commodity to Community - Featuring Pablo Gonzalez
· Why build a B2B Community for your business?
· Where to start when building a B2B Community?
· Are Live Events the ultimate community builder format?
· Avoid these rookie mistakes when starting out building your B2B community.
· How to monetise your B2B community?
// FOLLOW US
· LinkedIn – Michelle J Raymond
· LinkedIn – Good Trading Co
· Website – https://goodtradingco.com.au/
· LinkedIn – Pablo Gonzalez
This episode is proudly sponsored by Good Trading Co. Your LinkedIn B2B Concierge for business growth on LinkedIn. We simplify LinkedIn through audits, strategies, and training, so you can focus on running your business. We also run our Good Trader™ Trusted Partners program so you never have to go looking for service providers you can trust.
Subscribe to the Good for Business LinkedIn newsletter for more tips, strategies, and updates to grow your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/)
#GoodTradingCo #GoodForBusinessShow #LinkedIn #B2B #community
Tips to Resuscitate Your LinkedIn Company Page - Featuring Judi Fox
You have a LinkedIn Company Page but there are barely any signs of life. But you hear chattering on LinkedIn that Pages are the new cool kid on the block. Want to know how to bring it back to life?
Host Michelle J Raymond discusses how businesses can take advantage of the features of LinkedIn Company Pages with a focus on business growth with this episode’s guest Judi Fox – Founder of her company LinkedIn Business Accelerator.· Are LinkedIn Company Pages worth the effort for business?
· How to add life to your LinkedIn Company Page with LinkedIn Newsletters and LinkedIn Lives.
· Got a LinkedIn Company Page question – ask us anything?
Whatever you do – stop ignoring your LinkedIn Company Page.
// FOLLOW US
· LinkedIn – Michelle J Raymond
· LinkedIn – Good Trading Co
· Website – https://goodtradingco.com.au/
· LinkedIn – Judi Fox
This episode is proudly sponsored by Good Trading Co. Your LinkedIn B2B Concierge for business growth on LinkedIn. We simplify LinkedIn through audits, strategies, and training, so you can focus on running your business. We also run our Good Trader™ Trusted Partners program so you never have to go looking for service providers you can trust.
Subscribe to the Good for Business LinkedIn newsletter for more tips, strategies and updates to grow your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/)
#GoodTradingCo #GoodForBusinessShow #LinkedIn #LinkedInPages #LinkedInLive
Level Up with a Business Mentor - Featuring Alicia Beachley
There can be a lot to learn from those that have gone before us. When starting out in business often prioritise day to day.
Host Michelle J Raymond discusses with this week’s guest Alicia Beachley, Brand Activation Specialist and Founder at April 5· Why is having a mentor important for entrepreneurs?
· What to look for in a business mentor?
· What types of things can a business mentor help with?
· How can you get the most out of business mentor sessions?
· Flipside – why give back?
// FOLLOW US
· LinkedIn – Michelle J Raymond
· LinkedIn – Good Trading Co
· Website – https://goodtradingco.com.au/
· LinkedIn – Alicia Beachley
This episode is proudly sponsored by Good Trading Co. Your LinkedIn B2B Concierge for business growth on LinkedIn. We simplify LinkedIn through audits, strategies, and training, so you can focus on running your business. We also run our Good Trader™ Trusted Partners program so you never have to go looking for service providers you can trust.
Subscribe to the Good for Business LinkedIn newsletter for more tips, strategies, and updates to grow your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/)
#GoodTradingCo #GoodForBusinessShow #entrpreneur #smallbusiness #mentor #BusinessGrowth
Podcast Guesting as a Strategy - Featuring September Smith
· What is podcast guesting?
· How can podcast guesting help build a company brand?
· Tips to select the right podcast to guest on.
· What makes a standout podcast guest?
· Creative ways you can use your podcast guest appearance for content.
// FOLLOW US
· LinkedIn – Michelle J Raymond
· LinkedIn – Good Trading Co
· Website – https://goodtradingco.com.au/
· LinkedIn – September Smith
The Break Through with Media Summit - June 14-16
https://breakthroughin22.com/
5 Step Guide to Strategic Podcast Guesting:
https://bit.ly/GuestingGuide
This episode is proudly sponsored by Good Trading Co. Your one stop shop for business growth on LinkedIn. We simplify LinkedIn through audits, LinkedIn strategies, and LinkedIn training, so you can focus on running your business. We also run our Good Trader™ Trusted Partners program so you never have to go looking for service providers you can trust.
Subscribe to the Good for Business LinkedIn newsletter for more tips, strategies and updates to grow your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/)
#GoodTradingCo #GoodForBusinessShow #LinkedIn #smallbusiness #podcastguesting
LinkedIn Company Page Updates You Need to Know (April 2022) - Featuring Global LinkedIn Pages Expert Michelle J Raymond
Want to know about the latest updates to LinkedIn Company Pages for Q1 2022? They are coming through thick and fast and every business owner, social media agency, and LinkedIn Company Page administrator needs to know these.
Host Michelle J Raymond answers your questions about the latest changes. Giving you not just updates but also shares her best tips and tricks as well as strategies to maximise the performance of your Page. Don't let your business be digitally invisible.
· Comment as your LinkedIn Company Page
· LinkedIn Company Page Invite Credits - Bonus 30 invites
· LinkedIn Company Page Newsletters
· LinkedIn Company Pages for B2C
// FOLLOW US
· LinkedIn – Michelle J Raymond
· LinkedIn – Good Trading Co
· Website – https://goodtradingco.com.au/
· YouTube – https://www.youtube.com/c/GoodTradingCo to check out the Q1 2022 LinkedIn Company Page Updates
This episode is proudly sponsored by Good Trading Co. Your one-stop shop for business growth on LinkedIn. We simplify LinkedIn through audits, strategies, and training, so you can focus on running your business. We also run our Good Trader™ Trusted Partners program so you never have to go looking for service providers you can trust.
Subscribe to the Good for Business LinkedIn newsletter for more tips, strategies and updates to grow your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/)
#GoodTradingCo #GoodForBusinessShow #LinkedIn #smallbusiness #sales #BusinessGrowth #socialselling
Tips to Build Employee Advocacy on LinkedIn - featuring Danielle Guzman
The shift to doing business virtually or hybrid almost happened overnight. How can you help your employees to adapt to this digital environment? Employee advocacy programs can deliver amazing results but how do you get everyone on board? Host Michelle J Raymond discusses how businesses that connect employees with customers to build communities will thrive with this week’s guest Danielle Guzman – Global Head of Social Media at Mercer. · What’s the importance of building relationships? · Building powerful communities · Secret to unlocking employee engagement · Is technology or management key to the success of employee advocacy programs? · Social media trends B2B marketing business owners should be aware of. // FOLLOW US · LinkedIn – Michelle J Raymond · LinkedIn – Good Trading Co · Website – https://goodtradingco.com.au/ · LinkedIn – Danielle Guzman. This episode is proudly sponsored by Good Trading Co. Your LinkedIn B2B Concierge for business growth on LinkedIn. We simplify LinkedIn through audits, strategies, and training, so you can focus on running your business. We also run our Good Trader™ Trusted Partners program so you never have to go looking for service providers you can trust. Subscribe to the Good for Business LinkedIn newsletter for more tips, strategies and updates to grow your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/) #GoodTradingCo #GoodForBusinessShow #LinkedIn #socialmediastrategy #employee advocacy
LinkedIn Sales Navigator - Generate More Leads - featuring Wendy Robertson
LinkedIn Marketing Super Powers for Small Business - featuring Rachel Klaver
Host Michelle J Raymond discusses how small businesses can stand out from the crowd by embracing their strengths with this week’s guest Rachel Klaver – Identify Marketing. Key areas of focus Marketing Strategy, Digital Sales Funnels and CRM.
· Marketing for small business vs big business. Is there any difference?
· If I don’t have a big advertising budget can I still compete online?
· Superpowers – Kindness, Authenticity, Generosity and Confidence
· If today was Day 1 for a small business owner who wanted to get started, where should they start their digital marketing journey?
· We learn and evolve on our marketing journey – is there something you look back on now and laugh at because you realise how far you have come?
// FOLLOW US
· LinkedIn – Michelle J Raymond
· LinkedIn – Good Trading Co
· Website – goodtradingco.com.au/
· LinkedIn – Rachel Klaver
This episode is proudly sponsored by Good Trading Co. Your B2B Concierge for business growth on LinkedIn. We simplify LinkedIn through audits, strategies, and training, so you can focus on running your business. We also run our Good Trader™ Trusted Partners program so you never have to go looking for service providers you can trust.
Subscribe to the Good for Business LinkedIn newsletter for more tips, strategies and updates to grow your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/)
#GoodTradingCo #GoodForBusinessShow #LinkedIn #smallbusiness #marketing strategy #BusinessGrowth #content marketing
Stop Ignoring Your Business Intuition - Featuring Joanne Martin
The world has changed as we know it. 2022 is the year we have a paradigm shift in the way we do business. Have you been making decisions based on reports and analytics, but an idea is niggling away you know you should explore? Listen in on why it’s a good time to explore your business intuition.
Host Michelle J Raymond discusses how business owners of all sizes can get results by trusting their instincts with this week’s guest Joanne Martin – Founder Golden Earth Publishing.· Understanding the current state of business
· Impact of COVID-19 on businesses and their employees
· Drowning in data
· What is business intuition, and can you use it to grow your business.
· New paradigm – leadership possibilities for those that dare to be different
// FOLLOW US
· LinkedIn – Michelle J Raymond
· LinkedIn – Good Trading Co
· Website – https://goodtradingco.com.au/
· LinkedIn – Joanne Martin
This episode is proudly sponsored by Good Trading Co. YourB2B LinkedIn Concierge. We simplify LinkedIn through audits, strategies, and training, so you can focus on running your business. We also run our Good Trader™ Trusted Partners program so you never have to go looking for service providers you can trust.
Subscribe to the Good for Business LinkedIn newsletter for more tips, strategies and updates to grow your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/)
#GoodTradingCo #GoodForBusinessShow #LinkedIn #thoughtleadership #B2BMarketing #intuitivebusiness
Lead Generation with LinkedIn Live. Featuring Gabe Leal
Seemingly overnight the world went online to do business. What was thought to be something short-lived has now turned into a more permanent change. Live streams are a fast way for your business to connect with your existing customers and your potential customers.
Host Michelle J Raymond discusses how business owners can use LinkedIn Live to share through leadership this week’s guest Gabe Leal – LinkedIn Live Strategist and Founder MPro Media Group.· What is Live Streaming?
· Can I start Live Streaming if I don’t have fancy equipment?
· What live stream formats work best?
· How do Live Streams help build a community?
· LinkedIn Live Stream for lead generation?
// FOLLOW US
· LinkedIn – Michelle J Raymond
· LinkedIn – Good Trading Co
· Website – https://goodtradingco.com.au/
· LinkedIn – Gabe Leal
As mentioned by Gabe Leal, for in-depth LinkedIn Live analytics reach out and register https://peakaboo.live/
This episode is proudly sponsored by Good Trading Co. Your LinkedIn Concierge for business growth on LinkedIn. We simplify LinkedIn through audits, strategies, and training, so you can focus on running your business. We also run our Good Trader™ Trusted Partners program so you never have to go looking for service providers you can trust.
Subscribe to the Good for Business LinkedIn newsletter for more tips, strategies and updates to grow your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/)
#GoodTradingCo #GoodForBusinessShow #LinkedIn #smallbusiness #LinkedInLiveStreams #BusinessGrowth #contentmarketing
LinkedIn Branding Strategy for Business Featuring Michelle B Griffin
Ignore Your LinkedIn Company Brand At Your Peril featuring Lynnaire Johnston
There is a lot of hype on LinkedIn about building your personal brand. For companies it’s important they also build a solid reputation online for their business. LinkedIn Company Pages are a brilliant tool for this.
Host Michelle J Raymond discusses why business owners need to grow their company brand on LinkedIn with this week’s guest Lynnaire Johnston – Co-Author of Business Gold and owner Link-Ability.
· Why businesses shouldn’t ignore building their company brand on LinkedIn?
· Simple ways a company can get started with a company page
· Differences between a LinkedIn Profile and LinkedIn Company Page?
· Favourite feature of company pages to build a company brand?
· Business Gold: Build Awareness, Authority and Advantage
// FOLLOW US
· LinkedIn – Michelle J Raymond
· LinkedIn – Good Trading Co
· Website – https://goodtradingco.com.au/
· LinkedIn – Lynnaire Johnston
Buy Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages here getbook.at/BusinessGold
This episode is proudly sponsored by Good Trading Co. Your one-stop shop for business growth on LinkedIn. We simplify LinkedIn through audits, strategies, and training, so you can focus on running your business. We also run our Good Trader™ Trusted Partners program so you never have to go looking for service providers you can trust.
Subscribe to the Good for Business LinkedIn newsletter for more tips, strategies and updates to grow your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/)
#GoodTradingCo #GoodForBusinessShow #LinkedIn #smallbusiness #companypages #LinkedInTrainer #BusinessGrowth
Top 3 Mistakes People Make Selling On LinkedIn - Featuring David JP Fisher
LinkedIn can be a huge opportunity to grow sales for your business. However, too often we see business owners and their sales teams making these top three mistakes on LinkedIn and missing out on opportunities. Knowing these and tips to avoid them is something you don’t want to miss.
Host Michelle J Raymond discusses the do’s and don’ts of selling on LinkedIn with this week’s guest David J P Fisher – Author, President and Business Coach Rockstar Consulting.
· What’s the evolution of sales into the online world?
· What skills does a modern salesperson need?
· Top 3 mistakes people make selling on LinkedIn and how to avoid them?
· Do I have to create content to be able to sell on LinkedIn?
· If there is one daily practice people should do to increase sales what would it be?
// FOLLOW US
· LinkedIn – Michelle J Raymond
· LinkedIn – Good Trading Co
· Website – https://goodtradingco.com.au/
· LinkedIn – David J P Fisher
This episode is proudly sponsored by Good Trading Co. Your one-stop-shop for business growth on LinkedIn. We simplify LinkedIn through audits, strategies, and training, so you can focus on running your business. We also run our Good Trader™ Trusted Partners program so you never have to go looking for service providers you can trust.
Subscribe to the Good for Business LinkedIn newsletter for more tips, strategies, and updates to grow your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/)
#GoodTradingCo #GoodForBusinessShow #LinkedIn #smallbusiness #sales #socialselling #BusinessGrowth
LinkedIn Company Pages - Everything You Need To Know - Featuring Michelle J Raymond
This week international expert on LinkedIn Company Pages Michelle J Raymond appeared as a guest in the "All India Startups" Clubhouse room hosted by Anoop Kurup and Sheldon Loyola. Together they discuss how LinkedIn Company Pages can be used by start-up businesses, solopreneurs and small businesses to stand out on LinkedIn and beyond.
· What is a LinkedIn Company Page?
· Differences between a LinkedIn Company Page and a Personal Profile
· How to grow followers on your LinkedIn Company Page?
· How did Business Gold: Build Awareness, Authority and Advantage come together with co-author Lynnaire Johnston?
· Content Strategies for LinkedIn Company Pages
· Michelle's recommendation to focus on LinkedIn Live, LinkedIn Articles and Newsletters for Company Pages in 2022.
// FOLLOW US
· LinkedIn – Michelle J Raymond
· LinkedIn – Good Trading Co
· Website – goodtradingco.com.au/
· LinkedIn – Anoop Kurup
· LinkedIn – Sheldon Loyola
This episode is proudly sponsored by Good Trading Co. Your one-stop shop for business growth on LinkedIn. We simplify LinkedIn through audits, strategies, and training, so you can focus on running your business. We also run our Good Trader™ Trusted Partners program so you never have to go looking for service providers you can trust.
Subscribe to the Good for Business LinkedIn newsletter for more tips, strategies and updates to grow your business on LinkedIn. Here
#GoodTradingCo #GoodForBusinessShow #LinkedIn #smallbusiness #entrepreneur #BusinessGrowth #India
LinkedIn Content Creation for Busy Solopreneurs - featuring Salina Yeung
Are you a busy solopreneur that has trouble finding time to create content? Given you are already responsible for every task in the business, how do you squeeze social media in and get a return on the time you invest? Host Michelle J Raymond discusses how solopreneurs can create maximum content with minimum input with this week’s guest Salina Yeung – CEO and Founder at TheInAcademy · The highs and lows of being a solopreneur. · Why every solopreneur needs to build a digital personal brand. · Your tips for stretching content further. · What is the one content tool you can’t live without? · Best piece of advice you can give busy solopreneurs who want to take action. // FOLLOW US · LinkedIn – Michelle J Raymond · LinkedIn – Good Trading Co · Website – https://goodtradingco.com.au/ · LinkedIn – Salina Yeung This episode is proudly sponsored by Good Trading Co. Your LinkedIn B2B Concierge for business growth on LinkedIn. We simplify LinkedIn through audits, strategies, and training, so you can focus on running your business. We also run our Good Trader™ Trusted Partners program so you never have to go looking for service providers you can trust. Subscribe to the Good for Business LinkedIn newsletter for more tips, strategies and updates to grow your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/). #GoodTradingCo #GoodForBusinessShow #LinkedIn #smallbusiness #entrepreneur #BusinessGrowth #contentcreator
From Hustler to High Performance Business Owner - featuring Tuomo Vauhkonen
Owning a business can be all-consuming and at times overwhelming. It’s easy to get stuck in the hustle to try and get ahead. Often this comes at a personal cost. What if there was a different way?
Host Michelle J Raymond discusses performance and lifestyle optimisation for high achievers by energy and focus management with this week’s guest Tuomo Vauhkonen – Owner, Coach and Trainer at Tuomo Vauhkonen Coaching
· What is the difference between hustling and high-performance business owners?
· Are hard work and hustling the same thing?
· What are some of the consequences in the long term of hustling?
· 4 Pillars of a high-performance framework – clarity, resilience, mastery, purpose.
· What are your tips for business owners that are buried in the day to day?
· If I want to level up as a high-performance business owner what is the first action you would recommend?
// FOLLOW US
· LinkedIn – Michelle J Raymond
· LinkedIn – Good Trading Co
· Website – https://goodtradingco.com.au/
· LinkedIn – Tuomo Vauhkonen
This episode is proudly sponsored by Good Trading Co. Your one-stop-shop for business growth on LinkedIn. We simplify LinkedIn through audits, strategies, and training, so you can focus on running your business. We also run our Good Trader™ Trusted Partners program so you never have to go looking for service providers you can trust.
Subscribe to the Good for Business LinkedIn newsletter for more tips, strategies and updates to grow your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/)
#GoodTradingCo #GoodForBusinessShow #LinkedIn #smallbusiness #performancecoach #BusinessGrowth
Social Media Strategy to Get Results on LinkedIn - featuring Wanita Z
Host Michelle J Raymond discusses expert social media strategy tips with this week’s guest Wanita Zoghby-Fourie – Social Media Strategist and Founder of The Online Business Academy.
· What is a social media strategy and why should we start there?
· Aligning your social media strategy with your business goals.
· Most common mistakes business owners make with their social media strategies.
· Any recommended tools business owners should consider managing the process?
· One action a business owner could take today to get started on their social media strategy.
// FOLLOW US
· LinkedIn – Michelle J Raymond
· LinkedIn – Good Trading Co
· LinkedIn – Wanita Z
· goodtradingco.com.au/
This episode is proudly sponsored by Good Trading Co. Your 1 stop shop for business growth on LinkedIn. We simplify LinkedIn through audits, strategies, and training, so you can focus on running your business. We also run our Good Trader™ Trusted Partners program so you never have to go looking for service providers you can trust.
Subscribe to the Good for Business LinkedIn newsletter for more tips, strategies and updates to grow your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/)
#GoodForBusinessShow #LinkedInLiveStreams #B2BMarketing #digitalmarketing #socialmediastrategy
Pitfalls of High Achievers - featuring Jayne Robinson
Host Michelle J Raymond discusses expert social media strategy tips with this week’s guest Jayne Robinson Performance Coach and Director of JR Coaching.
· Creating dynamic leaders and teams
· How to spot a high achiever
· Entrepreneur high achievers
· Tips to avoid burnout for high achievers
// FOLLOW US
· LinkedIn – Michelle J Raymond
· LinkedIn – Good Trading Co
· LinkedIn – Jayne Robinson
· goodtradingco.com.au/
This episode is proudly sponsored by Good Trading Co. Your one-stop shop for business growth on LinkedIn. We simplify LinkedIn through audits, strategies, and training, so you can focus on running your business. We also run our Good Trader™ Trusted Partners program so you never have to go looking for service providers you can trust.
Subscribe to the Good for Business LinkedIn newsletter for more tips, strategies and updates to grow your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/)
#GoodForBusinessShow #GoodTradingCo #B2BMarketing #businessgrowth #performancecoach #smallbusiness
Get a Bigger Slice of LinkedIn - featuring Brenda Meller
Being successful on LinkedIn requires a mix of being memorable, helping others succeed and finding opportunities to collaborate with others.
Host Michelle J Raymond discusses how businesses and their employees can get a bigger slice of LinkedIn with guest Brenda Meller – Founder & CEO (Chief Engagement Officer) of Meller Marketing.· Refresh your LinkedIn Profile to attract the right audience.
· Social Media Pie strategy
· The power of collaboration
· Focus on engaging with others
· Importance of branding
// FOLLOW US
· LinkedIn – Michelle J Raymond
· LinkedIn – Good Trading Co
· LinkedIn – Brenda Meller
· https://goodtradingco.com.au/
This episode is proudly sponsored by Good Trading Co. Your one-stop shop for business growth on LinkedIn. We simplify LinkedIn through audits, strategies, and training, so you can focus on running your business. We also run our Good Trader™ Trusted Partners program so you never have to go looking for service providers you can trust.
Subscribe to the Good for Business LinkedIn newsletter for more tips, strategies and updates to grow your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/)
So Many Ideas So Little Time - featuring Christie Flora
Time Management + Goal Setting = Living Our Best Lives Productivity and Getting Things Done! Grow your business by making more projects come to life.
Host Michelle J Raymond discusses how to filter through all the creative ideas and work out which you should prioritise with this week’s guest Christie Flora –Founder of flor & order. A specialist consultant in productivity and time management for small businesses and professionals.
· Managing your ideas so you don't lose track
· How can you prioritise which ideas should be worked on
· Planning to turn ideas into reality
· Making time to execute the plan
// FOLLOW US
· LinkedIn – Michelle J Raymond
· LinkedIn – Good Trading Co
· LinkedIn – Christie Flora
· https://goodtradingco.com.au/
This episode is proudly sponsored by Good Trading Co. Your 1 stop shop for business growth on LinkedIn. We simplify LinkedIn through audits, strategies, and training, so you can focus on running your business. We also run our Good Trader™ Trusted Partners program so you never have to go looking for service providers you can trust.
Subscribe to the Good for Business LinkedIn newsletter for more tips, strategies and updates to grow your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/)
#GoodForBusinessShow #GoodTradingCo #B2BMarketing #digitalmarketing #timemanagement #smallbusiness
Self Promote Your Business Without Bragging - featuring Brenden Kumarasamy
Fast track your business growth by getting clear on your goals and making powerful requests of those that can help you get there.
Host Michelle J Raymond discusses how you can promote your business without bragging with this week’s guest Brenden Kumarasamy – Founder & Preside of MasterTalk.ca.· What gets in the way of not being able to make the request
· The importance of setting business goals.
· Give more than you receive to succeed.
· Know your customer.
· Share with the people you will meet.
// FOLLOW US
· LinkedIn – Michelle J Raymond
· LinkedIn – Good Trading Co
· LinkedIn – Brenden Kumarasamy
· https://goodtradingco.com.au/
This episode is proudly sponsored by Good Trading Co. Your one-stop shop for business growth on LinkedIn. We simplify LinkedIn through audits, strategies, and training, so you can focus on running your business. We also run our Good Trader™ Trusted Partners program so you never have to go looking for service providers you can trust.
Subscribe to the Good for Business LinkedIn newsletter for more tips, strategies and updates to grow your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/)Host Michelle J Raymond (Good Trading Co) is joined by Brenden Kumarasamy (Master Talk).
Watch LinkedIn Live recording of the Good for Business Show on YouTube here.
Women in Business - featuring Kistin Gunnis
Business networking for women is important for the long term success of your business.
Host Michelle J Raymond discusses the importance for female-owned businesses to have structure around them to support growth with this week’s guest Kistin Gunnis – Operations Manager Business in Heels.· Introducing the Business in Heels community.
· Benefits of mentoring to support you through.
· Given yourself permission to use your skills.
· The importance of knowing your numbers.
· Celebrate your successes.
// FOLLOW US
· LinkedIn – Michelle J Raymond
· LinkedIn – Good Trading Co
· LinkedIn – Kistin Gunnis
· https://goodtradingco.com.au/
Watch the LinkedIn Live recording on YouTube here
This episode is proudly sponsored by Good Trading Co. Your one-stop shop for business growth on LinkedIn. We simplify LinkedIn through audits, strategies, and training, so you can focus on running your business. We also run our Good Trader™ Trusted Partners program so you never have to go looking for service providers you can trust.
Subscribe to the Good for Business LinkedIn newsletter for more tips, strategies and updates to grow your business on LinkedIn. (https://www.linkedin.com/newsletters/good-for-business-6884277192415563776/)