Coffee Break with Gooten
By Gooten
Coffee Break with GootenJun 07, 2021
Episode 17: Data and Time, recouping the powers of Artificial Intelligence
Brad Berens, Principal, Big Digital Idea Consulting Inc., talks with Mark Kapczynski, our Chief Marketing Officer, about the powers of Artificial Intelligence and how skewed it is towards the makers versus the users. Brad also talks about his upcoming book; The Shakespeare Start-up, exploring the story of the Shakespeare brand to use what was happening back then to see things differently now.
Episode 16: The Evolution of Licensing beyond the Music Industry
Our host and CMO Mark Kapczynski talks with President of Dependable Solutions Marty Malysz about the evolution of licensing from music to the consumer product space.
Episode 15: What a personalized skincare experience looks like
Our CMO, Mark Kapczynski, talks with CEO and Founder of Skin Dossier, Sindhya Valloppillil about personalization in the beauty industry. They discuss the new technology Valloppillil is introducing in the beauty space allowing for a more holistic skincare experience that accounts for DNA, geolocation and personal health data.
Episode 14: How the entertainment industry embraced a direct to consumer relationship
Our CMO Mark Kapczynski talks with Donald Buckley, Strategic Advisor of Guts + Data, on the resources that were needed for the entertainment industry to embrace the idea of a direct to consumer relationship. Buckley further expands on how data, voice technology and AI are all converging and where does that take the streaming world.
Episode 13: What online businesses should learn from experiential retail
Our CMO Mark Kapczynski talks with founder and CEO of CANAVA, Geren Lockhart, about the lessons online businesses can learn from experiential retail. Lockhart goes on to explain how curating an experience for the consumer is essential to the success of a business, tying this directly to personalization in the print on demand space.
Episode 12: How eliminating coding in eCommerce helped make it easier
Host Mark Kapczynski, Gooten CMO, talks with this week's guest Marc Ostryniec, CSO at BigCommerce, about the competitive advantages of being their partner.
Episode 11: How businesses can benefit from FinTech services properly
Our host, Mark Kapczynski talks FinTech infrastructure post pandemic with expert Christine Loredo, President and COO at TiFiPay.
Episode 10: How small eCommerce businesses can compete with giants like Amazon
Our host Mark Kapczynski, CMO at Gooten, chats with Aaron Stapp, partner and CEO of White Label MFG on how small businesses can find their competitive advantage to be able to compete with big sharks like Amazon
Episode 9: How comestibles are making their way into the eCommerce space
Our host Mark Kapczynski, Gooten CMO, chats with Anthony Alcazar, co-founder and owner of Mr. Tortilla about the origins and purpose of the business. They go on to discuss what it's like selling a food item in the eCommerce space and how eCommerce businesses can empower each other regardless of industry.
Episode 8: How branded merchandise inspired Doing Good Works and helped fulfill its purpose with Jordan Bartlett
An inspiring conversation on finding purpose through print on demand and branded merchandise. Gooten CMO Mark Kapczynski asked Doing Good Works Founder/Director Jordan Bartlett how Doing Good Works came about and how Gooten can be a helping hand in their mission. #ScaleWithGooten #NonProfit #PrintonDemand #DoingGoodWorks
Episode #7: Disrupting the exclusivity of the fashion world and making it more accessible
Our host Mark Kapczynski, Gooten CMO, talks with Fashinnovation co-founder Jordana Guimaraes about the exclusivity of the fashion world and how print on demand allows small business a slice of the pie.
How a curated networking structure leads to better business opportunities
Our host Mark Kapczynski talks networking with Landmark Ventures General Partner Scott Zakheim. Listen to how Scott makes the case for a curated networking structure and ties it directly to better and more efficient business opportunities.
How Print-on-Demand saved a booming business from the failures of mass manufacturing
Our host Mark Kapczynski chats with Pup Socks founder Zachary Zelner about the early days of starting pup socks and bulk production. They dive into the switch to print on demand and how that have saved the business and changed the trajectory of it all together.
Trends in eCommerce and how to not get left behind
Gooten CMO Mark Kapczynski talks with Nokia Head of Ecosystem and Trend Scouting, Leslie Shannon on how Covid-19 initiated various trends in eCommerce. Shannon discusses what businesses have to do in order not to get left behind.
Reputation management and its effects on businesses
Gooten CMO Mark Kapczynski and Qnary Founder & Chairman Bant Breen discuss the significant impact reputation management can have on the performance of a business during this time of vigorous online presence.
The many ways digital communication saved small and medium businesses
On the second episode, Gooten CMO Mark Kapzcynski chats with Tasso Roumeliotis, founder of NumberAI, about the lost businesses that can result from missing customer phone calls or inquiries and how digital communication improved the response rate and allowed businesses to maintain better relationships with their customers.
The impact of Covid-19 on eCommerce and on-demand manufacturing
On the first episode of Coffee Break with Gooten, CMO Mark Kapczynski chats with Marco Boer, VP at IT Strategies, on how eCommerce and online retail powered through 2020 amid Covid-19.