Skip to main content
Spotify for Podcasters
Grant Goddard : radio broadcasting expert

Grant Goddard : radio broadcasting expert

By Grant Goddard

Grant Goddard is a radio broadcasting expert with a lengthy track record of creating successful, innovative radio stations and programmes. He has worked in the radio industry for several decades as a senior manager and consultant, both in the UK and overseas, for some of the world’s largest media owners. As an independent media analyst, he writes extensively about the radio business for consumer and trade magazines, books and sector reports for stakeholders.
Available on
Google Podcasts Logo
Pocket Casts Logo
RadioPublic Logo
Spotify Logo
Currently playing episode

Which? says: DAB radio switchover must be “consumer led or not at all”

Grant Goddard : radio broadcasting expertApr 16, 2011

00:00
04:43
DAB Radio Switchover: Dead As The Dodo
Dec 16, 201308:27
Growing DAB radio usage in the UK. Confused? You should be!
Aug 14, 201104:20
UK listening growth demonstrates radio's strengths in a multi-tasking world
Aug 03, 201104:17
UK commercial radio sector revenues Q1 2011: local advertising hits 10-year low

UK commercial radio sector revenues Q1 2011: local advertising hits 10-year low

Data published last week for 2011’s first quarter demonstrate that revenues of the UK commercial radio sector are still struggling to rebound from the previous two years’ ‘credit crunch.’ A large part of the problem is the coalition government’s swingeing cuts to its marketing budget since May 2010, which have afflicted commercial radio advertising much more significantly than other media [see my blog]. Additionally, and very worryingly, in Q1 2011, revenues from local advertisers fell to their lowest level for a decade, even at a time when local radio might be thought to be making client gains from the decimation of the local newspaper industry.

This episode is also available as a blog post: http://grantgoddard.co.uk/uk-commercial-radio-sector-revenues-q1-2011-local-advertising-hits-10-year-low/

Grant Goddard is a radio broadcasting expert with a lengthy track record of creating successful, innovative radio stations and programmes. His extensive writings about the radio industry are detailed on his website and can be downloaded from Amazon.

LinkedIn SlideShare Flickr Scribd Academia

Jul 28, 201105:20
Andy Parfitt leaves BBC Radio 1 on a high: separating the man from the myth
Jul 23, 201105:03
When is a consultation not a consultation? When Ofcom consults about radio
Jul 18, 201105:45
DAB in cars: the straw that will break digital radio switchover’s back
Jul 05, 201104:03
Radio Invicta: the genesis of black music radio in London ... still unfulfilled
Jul 01, 201110:55
Government expenditure cutbacks clobber UK commercial radio
May 19, 201104:52
When UK radio listening figures are this good, why does RAJAR need to fib?
May 14, 201104:43
DAB Radio Downgrade: how is ‘90% of FM coverage’ a sensible target for DAB to replace FM?
May 08, 201104:26
Which? says: DAB radio switchover must be “consumer led or not at all”
Apr 16, 201104:43
DAB Radio Downgrade? The new masterplan to deliver DAB radio reception worse than FM
Apr 11, 201115:26
DAB radio sector rubbishes its own digital radio receiver sales figures
Apr 06, 201107:60
AM/FM switch-off of national radio stations? An empty threat whose expiry date has long passed
Apr 04, 201105:46
Public spending cuts impacted commercial radio 2010 revenues by £24m
Mar 05, 201105:46
Does the nation love its digital radio stations? 86% of UK adults say ‘no’
Feb 23, 201109:23
Rubbish DAB radio reception: why is Ofcom working hard NOT to fix the problem?
Feb 15, 201106:52
DAB radio numbers: why do they keep making them up?
Feb 09, 201104:25
DAB radio switchover: the view from the government bunker
Feb 03, 201105:17
Bauer Radio talks the DAB talk, but walks its Magic brand off DAB
Jan 29, 201106:10
Q: Who is the government commissioning to produce an objective report on the costs & benefits of DAB radio switchover? A: The government
Jan 23, 201107:36
UK commercial radio revenues Q3 2010: still no sign of “renewed growth”
Jan 12, 201106:27
Ofra Haza: the making of world music’s first international star
Dec 27, 201005:20
GERMANY: planned 2011 re-launch of national DAB “solved a problem that did not exist”
Dec 19, 201005:34
Which? advises: two of “seven Christmas gifts to avoid” are DAB radios
Dec 01, 201004:19
Roll up! Roll up! Enjoy the radio industry pantomime: ‘DAB Radio’
Nov 29, 201005:49
Trick or treat? £55m to be spent scaring UK consumers into buying DAB radios
Nov 22, 201004:40
Lobby the EU to mandate Europe-wide digital radio switchover? No chance!

Lobby the EU to mandate Europe-wide digital radio switchover? No chance!

Nov 19, 201006:51
The Digital Radio Stakeholders Group: another ‘faux consultation’
Nov 11, 201008:35
DAB radio usage: going nowhere slowly
Oct 27, 201003:12
Digital Radio Upgrade? More like Digital Radio Groundhog Day
Oct 23, 201004:60
David vs Goliath: commercial radio spends £27 per hour on programmes, BBC Radio 2 spends £4,578
Oct 16, 201008:27
UK commercial radio: Q2 2010 national revenues down 40% since 2003
Oct 09, 201014:08
Having DAB cake and eating it: temper tantrums in the Global Radio playpen
Sep 19, 201014:56
The exit strategy for DAB radio switchover: the Consumer Expert Group addresses Vaizey’s “big if”

The exit strategy for DAB radio switchover: the Consumer Expert Group addresses Vaizey’s “big if”

When you are looking for an exit route from a product you have been developing for nearly two decades, and which has consumed hundreds of millions of pounds, you need to find a damn good reason that will deflect the blame elsewhere. You need a report, an organisation or some bona fide research that screams out ‘no’ at the highest volume. Then your response can be: “I would be a fool to ignore the warning signs voiced by X” when what you are really saying is: “Blame them, not me! It’s them that made me do it.”

DAB radio and digital radio switchover presently seem to be at this point. But there is a big problem for a radio industry that is belatedly trying to find a way ‘out’. Almost all previous reports produced by the government, the regulator, the radio industry, the electronics industry, the working groups, Digital Britain and the car manufacturers have been overwhelmingly positive about DAB and have painted an amazingly rosy future. There has been almost nothing published about DAB by agencies of the state that has said plainly: “Stop this crazy plan.”

This episode is also available as a blog post: http://grantgoddard.co.uk/the-exit-strategy-for-dab-radio-switchover-the-consumer-expert-group-addresses-vaizeys-big-if/

Grant Goddard is a radio broadcasting expert with a lengthy track record of creating successful, innovative radio stations and programmes. His extensive writings about the radio industry are detailed on his website and can be downloaded from Amazon.

LinkedIn SlideShare Flickr Scribd Academia

Sep 14, 201013:35
Without local commercial radio, switchover to DAB will not happen
Sep 11, 201006:57
Back to the future of radio – the FM band
Sep 04, 201010:22
UK commercial radio audiences: one swallow doesn’t make “long-term and sustained growth”
Aug 28, 201004:03
Download The First Annual Not ‘The Ofcom Digital Radio Progress Report’ Report
Aug 21, 201009:03
Lies, damned lies and … Ofcom’s first digital radio progress report

Lies, damned lies and … Ofcom’s first digital radio progress report

Aug 04, 201010:43
Digital radio switchover: talk is cheap, action will never happen
Jul 09, 201007:18
DAB radio: a national platform that no one wanted
Jun 27, 201009:35
Choice FM R.I.P.: the birth and near death of licensed black music radio in London
Jun 12, 201012:01
The cost of upgrading DAB radio: why it will never happen
Jun 06, 201006:37
What is RAJAR’s function? Cheerleader or research bureau?
May 16, 201004:45
UK commercial radio’s growing reliance on public sector funds
May 04, 201004:47
Digital Economy Act 2010: a smokescreen for backroom radio ‘deal’
Apr 10, 201012:38
Marketing DAB radio: misleading listeners only damages the medium
Apr 03, 201004:55
Digital radio stations: listeners abandon ship
Feb 10, 201006:07